Conilon

This movie was made during the 2nd Congress of Coffee Tasters in Brazil in October 2023. Our goal was to tell you more about conilon, the rising star of the coffee industry. We are grateful to the key experts in the coffee industry, who shared their vision.
Vanusia Nogueira, director of International Coffee Organization, sees the global trend for canephoras due to climate change issues, which is supported by the growing interest from the customers side, as the quality of canephoras is growing year to year.
Brazil DOES know how to create infrastructure for quality breakthrough. Silvio Leite, the co-founder of Cup of Excellence, shared his memories of how this legendary competition started and where it moved the industry in 25 years. We believe that canephoras will follow the path, which means that their quality is going to grow further.
Otherwise, for Brazil it would be hard to compete in the international market. Lucas Louzada Pereira (IFES) shared his vision of how canephora strategies of India and Vietnam differ from Brazil.
So, Brazil chose the quality way. But what is quality in general and for big and small producers specifically? This is what we explored together with Renata Vaz (representing a huge traditional cooperative Cooabriel), Lucas Venturim (one of the farmers, who gave birth to the concept of specialty conilon and our first supplier of conilon microlots) and Farmers Coffee team, lead by Derio Brioschi.
Conilon by itself has been in the market for quite some time, but we believe this is the right moment to start telling a 5-dollar conilon from a 10-dollar one (examples given in spot prices).
In the end Enrique Anastacio, professor representing EMBRAPA, gave us some party tips and more ideas on which coffee fits which consumption context based on caffeine content.
We thank all experts who shared their view and Heitor Delpupo (Polenta Films) for shooting and making this video.
CANEPHORIZATION OF THE WORLD
00:40 WHY SHOULD ROASTERS WORLDWIDE PAY MORE ATTENTION TO CANEPHORAS?
01:20 STRATEGIES OF VIETNAM, INDIA AND BRAZIL.
QUALITY REVOLUTION
02:23 WHEN SHALL WE EXPECT CONILONS TAKING PART IN COE EQUALLY WITH ARABICAS?
THE BUSINESS OF CONILONS
04:17 WHAT DOES IT MEAN TO BE A FARMER FROM A BUSINESS PROSPECTIVE?
05:15 BIG BUSINESS APPROACH
06:07 SMALL BUSINESS APPROACH
07:30 WHAT IS QUALITY FOR A BIG BUSINESS
08:15 WHAT IS QUALITY FOR A SMALL BUSINESS
HOW TO PRODUCE SPECIALTY CONILON
10:30 SPECIALTY AND COMMERCIAL COME FROM THE SAME TREE
HOW TO MAKE YOUR CUSTOMER HAPPY
12:30 SPECIALTY IS WHAT WE MAKE UPON CUSTOMER NEEDS
13:55 PARTY TIPS FROM PROF. ENRIQUE

[@GustoyleFPV]

Algum Brasileiro confirma isso de que da pra se ganhar 100 dolares por dia na colheita? Me parece loucura um brasileiro na lavoura ganhar 500 reais por dia. ENGLISH: Does any Brazilian confirms that it is possible to make 100 dollars in a single day of harvest? For me it sounds like madness to hear that a Brazilian can earn 500 reais in a day working the land.

[@hummingbirdcoffeerussia7319]

Let's see if a Brazilian producer can confirm this.

[@lucashcventurim]

Eu confirmo sim! Por incrível que possa parecer... Em nossa região, um trabalhador consegue colher, em média, de 15 a 25 medidas num dia. Na última safra, o valor médio pago foi de 25,00 por medida. Numa conta rápida, 20x25,00=500,00/dia, equivalente na prática a 100 Dólares. Na safra que estamos colhendo, o valor médio pago está em 30,00/medida (chegando em alguns casos a 40,00)... ou seja, precisaremos atualizar os números em breve. ENGLISH: Yes, I do confirm. I know it´s hard to believe, but in our region, a picker can get, avarage, 15 to 25 volumes in a day. Last season, the avarage price per volume was 5.00 dollars. Doing the math, in avarage, 20x 5.00 = 100.00 per day. Actually, this year we are paying USD 6.00/volume ( USD 8.00/volume in some places), what means that we´ll need to update the numbers shortly.

[@GustoyleFPV]

@lucashcventurim Muito bom, Lucas! Obrigado por elucidar!
Um duvida: O quanto é uma medida, como se mede/pesa ou confere isso? Quero saber pra quando repassar essa informação pra outros leigos como eu.
Realmente incrível isso pra muitos ouvidos, mas é uma notícia feliz pra mim como brasileiro e como apreciador de cafés especiais. Em questões de custos para vcs não é legal, claro. Mas legal saber que a galera ta sendo remunerada direito.
Eu sempre falo sobre o como o café especial é mais caro por pagar bem toda a cadeia produtiva, mas meu contexto urbano ainda não tinha me deixado perceber os numeros reais.
Obrigado por disponibilizar essa info.
ENGLISH: That's great, Lucas! Thanks for making it clear!
One question: what are those measures? How is it accounted? I want to know so I can share it with others who are unaware like me.
Really incredible for some listeners. But it is happy news for me as a Brazilian and as a specialty coffee enthusiast. I know it may not be cool to have these costs but it is cool to know that these folks are been well paid.
I always tell people that specialty is more expensive because all the chain earns accordingly, but my urban context kept me from perceiving the real numbers.
Thanks for bringing this forward.