The $2 million ad: how to make Facebook ads that spend millions of dollars for @underoutfit

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  • Опубликовано: 13 июл 2022
  • The $2 million ad: how to make Facebook ads that spend millions of dollars for @underoutfit #facebookadscoach #facebookadscoach #facebookadsmentor #FacebookAds #facebookadvertising #facebookadshacks #smallbusinessmarketing #mediabuyer #digitalmarketingtraining
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Комментарии • 320

  • @jasond869
    @jasond869 Год назад +575

    Imagine making millions and then ruining it by painting your nails

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +34

      It’s gel ☠️

    • @jasond869
      @jasond869 Год назад +92

      @@CTtheDisrupter worse again

    • @philhennessy7344
      @philhennessy7344 Год назад +16

      Haters gonna hate, give us all some of your incredible fashion insights Jason!

    • @ngwarobbert8147
      @ngwarobbert8147 Год назад +11

      I came to the comment to check the same. this guy is a trans

    • @prod.franchise
      @prod.franchise Год назад

      😂😭😭😭😭😂😂😂

  • @pubbets7290
    @pubbets7290 Год назад +148

    Man.. I get nervous increasing my daily budget to $100 a day lol

    • @littlemarf697
      @littlemarf697 8 месяцев назад +13

      I recommend you to increase it weekly to judge better. cuz ad sets take time to learn how to work with the budget you just increased. by scaling daily. you wouldn't've have given enough time for the ad to learn how to work with the budget.

    • @PhonePen
      @PhonePen 5 месяцев назад

      Do you get sales if you have 50 budget for any product ? Pls reply i need your reply

    • @mei7435
      @mei7435 5 месяцев назад

      How much should I expect to send if I were to promote ads on Facebook from starting off?@@littlemarf697

    • @zazakaya1009
      @zazakaya1009 4 месяца назад

      Same question bro i wanna Start dropshipping but im not sure how much money i have to pay for ads a dad im not rich so i don't wanna lose money​@@PhonePen

  • @trill-z
    @trill-z Год назад +56

    You forgot to let them know you’ve optimized the ad for conversions, which often works best for Automatic Placements

  • @ONLY-CARS-FANS
    @ONLY-CARS-FANS 7 месяцев назад +2

    I like how to make simpler ❤
    No bs over complicated
    Thanks

  • @glowmind9068
    @glowmind9068 Год назад +4

    wow Sir I wish I wish like this ads

  • @rishabagarwal2518
    @rishabagarwal2518 Год назад +29

    step 1 - have 2 million dollars in the bank :)
    step 2- you don't have

  • @kevotldyaso5202
    @kevotldyaso5202 Год назад +8

    So you set the ads you want on your own website? Or Facebook page?
    So how do you set the ad up? 🤔
    How much do you spend in ads in order to make a profit?
    How much do you profit from doing this?

  • @scott8193
    @scott8193 4 месяца назад +2

    Spending 2.4 million for 36k sales. Each sale would have to be $100+ for this to actually be profitable 😂

    • @CTtheDisrupter
      @CTtheDisrupter  4 месяца назад

      it nets out to just over $80… if you ONLY include Facebook attribution

    • @scott8193
      @scott8193 4 месяца назад

      @@CTtheDisrupter ridiculous but by any means necessary to move that product

  • @deltafire12
    @deltafire12 Год назад +47

    This is why I’m interested 😂 in Facebook ads. If you’re clever, they can be *VICIOUS!*

  • @jimnuevo8674
    @jimnuevo8674 Год назад +4

    I'm subscribe you coach 😊

  • @user-gh2ht5et9j
    @user-gh2ht5et9j Год назад +1

    Great job!!

  • @krysttonoficial
    @krysttonoficial Год назад +1

    This great man 👏

  • @stokedbeachbum
    @stokedbeachbum Год назад +2

    I'm always interested in discovering strategies to boost my advertising results

  • @fatimakhizar296
    @fatimakhizar296 Год назад +1

    Wow!! 😯

  • @user-gh2ht5et9j
    @user-gh2ht5et9j Год назад +1

    Yo! CONGRATS :D

  • @comesc
    @comesc Год назад +3

    Nice! If Alex trust you with his media buying, we all should 💪👌

  • @MomAsol
    @MomAsol Год назад +1

    Thanks for sharing

  • @b4guap441
    @b4guap441 Год назад +52

    nice nails bro 😂😂😂

  • @GodismyJudge47
    @GodismyJudge47 Год назад +12

    Am I missing something? Why does the amount spent matter so much? Shouldn't we be focused on what were the results; like, how much revenue/profit did you make?

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +2

      You can't know the revenue from any ad... but you can focus on how successful an ad was, by the measure of the investment into it

    • @user-if4ei2sn6v
      @user-if4ei2sn6v 8 месяцев назад +2

      LOL @@CTtheDisrupter

    • @Supermoneygang12
      @Supermoneygang12 5 месяцев назад

      @@CTtheDisrupterahahaha

  • @freelancermohsin9702
    @freelancermohsin9702 10 месяцев назад +1

    Good job

  • @osajiebenedicta5102
    @osajiebenedicta5102 Год назад +1

    More information

  • @zikizoko
    @zikizoko Год назад +9

    At 27.000 puchases at 1.8M ad spent, average order must be 100$ on bras🤔 something is not right here.

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +1

      correct, your assumption that ROAS matters... its a brand, not a product... future cash flow is very solid

  • @Pokerrr
    @Pokerrr Год назад +6

    I see in the vide that they got 8 sells from a 1000$ dollar ads? That's terrible... that's what most of people can afford on ads and they gonna loss all that money on 0 sell

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +1

      I’m not sure where you saw that in the video but that’s not true

  • @Hautiepthi
    @Hautiepthi 6 месяцев назад

    So your advertising content must be excellent to be able to do that.

  • @davidrice479
    @davidrice479 Год назад +1

    I'm VERY interested on how too do FB ads would like to learn asap . I have a link to promote but Don't know how to get conversions

  • @elpacino5872
    @elpacino5872 Год назад +7

    67$ for every purchase so expansive

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +1

      Is it?

    • @alitatrade
      @alitatrade 8 месяцев назад +2

      @@CTtheDisrupter it is lol

    • @mvuitdb
      @mvuitdb 8 месяцев назад

      it is. its almost the price of my product....
      @@CTtheDisrupter

  • @redzmixvlog
    @redzmixvlog 6 месяцев назад

    How Bro . I'm from Philippines 🤙

  • @SahilSanganis
    @SahilSanganis Год назад +2

    What was the ROAS and CPA?

  • @Lyfhealthfitness
    @Lyfhealthfitness Год назад +1

    Please tell me how you do it. Even without detailed targeting. Please please

  • @dilusionalworld834
    @dilusionalworld834 7 месяцев назад

    Man.. I get nervous increasing my budget to $100 a 7day time frame. lol

  • @janosvizi5074
    @janosvizi5074 Год назад +4

    I love your no bs no fluff content.
    I already use this strategy but i am helping a start-up ecom cosmetic store with ads and they don't have much but only $350/m budget. Would you narrow targeting with that at all or still keep it broad?

  • @ChannelLux
    @ChannelLux 5 месяцев назад

    Would love to learn more. We are having trouble scaling.

  • @divyang1412
    @divyang1412 2 года назад +4

    man you should create video on how to extract post id from dynamic ads ?

  • @servincisneros88
    @servincisneros88 Год назад +3

    How can I create an ad of employement for my busines?

  • @Back2Shorts
    @Back2Shorts Год назад +1

    I just want to use FB ads to get clickbank sales

  • @rainbow_book_club
    @rainbow_book_club 11 месяцев назад +1

    I don't understand the ad set part...sorry newbie trying to set ad😅

  • @martymcfly6411
    @martymcfly6411 11 месяцев назад +32

    Based on the price of the item which is $40 you made 1 mill 86k back, meaning you lost over 800k. And that's before paying taxes and shipping and other cost, which means you lost a lot more than that.

    • @ashaki5592
      @ashaki5592 10 месяцев назад +4

      facts the math wasnt mathing... sounds like he was losing money unless those bra's were about 120 dollars.

    • @cpmvmaker1
      @cpmvmaker1 10 месяцев назад +21

      You guys are forgetting multiple things that he may not be covering.
      1. Average Cart Value:
      If 10 people buy from you, at least half will purchase more than 1 bra, because you offer incentives to buy more. I.E: Order bumps, upsells and downsells, etc.
      2. lifetime customer value:
      Larger companies will lose money to acquire a sale, if they know the customer will continuously buy from them in the future.
      So if the average cart value is actually $120 for a 4 bra set and they will purchase every 6-months? Idk. You get what I’m saying, they can lose money to make money, like proactive did.

    • @coachiti2009
      @coachiti2009 8 месяцев назад +2

      Exactly, they would’ve had to earn 100 Million in gross revenue for this ad to make sense in my book. These marketing companies always boast about 10x this or 15x that, how about marketing expense as a result of gross revenue.

  • @jessehall4416
    @jessehall4416 9 месяцев назад +3

    When you set your DCT ad sets up, are you letting them run for X days (7 for example), then taking the post ID of the winner from the DCT and putting it in a "Winners" ad set? I've had trouble in the past of CBO campaigns latching onto a singular DCT while refusing to spend on other DCTs and/or winners within the winner ad set.

    • @CTtheDisrupter
      @CTtheDisrupter  9 месяцев назад +1

      No set number of days
      The scientific method is not aware of how rich Roman’s decided to track the sun

  • @CHiKagOo23
    @CHiKagOo23 2 года назад +4

    Charlie could you make a video covering the deletion of campaigns/adsets/ads and its effect on the account? Maybe there is no effect? Maybe it helps to delete bad tests?

  • @user-dl7ku2wl6u
    @user-dl7ku2wl6u Год назад +3

    What was the cost per purchase

  • @fitonlineshivam
    @fitonlineshivam 11 месяцев назад +1

    Custom conversions

  • @Consultmike
    @Consultmike Год назад +1

    How in the world does an ad with 2 million in ad spend only have likes and comments, no other emoji at all besides like??!

  • @BlueBOXGrafixUK
    @BlueBOXGrafixUK 4 месяца назад

    Where do people get this kind of money to run ads??? Me with my $225.00 🤪

  • @sakilsgadget9402
    @sakilsgadget9402 Год назад +3

    Profolit how much in 27k?

  • @owais4325
    @owais4325 Год назад +1

    Hello sir
    Give me a suggestion I want to run ad of ladies dresses in Pakistan

  • @xavierhamilton7846
    @xavierhamilton7846 Год назад +1

    Yo, How do I make an ad, I'm interested.

  • @jwjwjkw
    @jwjwjkw Год назад +2

    What's the profit?

  • @alibuttempire
    @alibuttempire Год назад

    You guid me i want to sell product in usa tell me which audience best for sell and how much budget per day mu product is leather jackets

  • @gasyquoterelationshiplove8095
    @gasyquoterelationshiplove8095 Год назад +1

    Hello, can you help me how to set up ads in facebook, im interested with it. Thank you

  • @vidhyadharsansare7278
    @vidhyadharsansare7278 Год назад +1

    How I sale my travel packages???

  • @ChristianRheySantiago
    @ChristianRheySantiago Год назад +1

    Can you be my mentor please😢😢

  • @MrDunker9
    @MrDunker9 Год назад +2

    Why don't you show roas, cpa as well?

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад

      The spend is enough to show it works

    • @MrDunker9
      @MrDunker9 Год назад +3

      @@CTtheDisrupter obviously yes, but an insight on the roas and on the cpa would clear the fog

  • @jakegentile8245
    @jakegentile8245 Год назад

    How are you dealing with Facebook bans?

  • @blankknights
    @blankknights Год назад +2

    So you paid $64 for each conversions. 😂

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +3

      On a customer worth $200
      All day
      And twice on Sunday
      😂😂😂😂😂😂😂😂😂

  • @carolinametrolandscape
    @carolinametrolandscape Год назад +1

    How would you set up for a Landscape business? To pick up customers for service type work? Thanks!

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад

      I’d probably focus on driving phone calls and email capture

  • @abdelrahmansayed111
    @abdelrahmansayed111 Год назад +3

    i am still confused how is to send more than 40 $ per purchase and call it success you must have breack even more than that number !

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +2

      Well, the Hov is in the 60 to 80 range and the LTV is over 200 bucks.
      Plus remember Facebook traffic is not the only source of sales that come from Facebook ads.

  • @mm-qw8sh
    @mm-qw8sh 2 года назад +8

    If you spend 2 million and make 1.8 million isn't that 200,000 dollar loss?

    • @CHiKagOo23
      @CHiKagOo23 2 года назад +6

      He does not focus on Facebook attribution dude. All that matters is ecosystem roas, is the store as a whole making money?
      Where some people focus on ROAS which is not a metric you cant control, Charlie focuses on what he CAN control - cost per purchase.

    • @mm-qw8sh
      @mm-qw8sh 2 года назад +1

      @@CHiKagOo23 thanks for the clarification 👍

    • @CTtheDisrupter
      @CTtheDisrupter  2 года назад +12

      Yes, but our customers don’t just buy once
      ROAS is a terrible metric
      Use PSM instead… LTV > ROAS

    • @mm-qw8sh
      @mm-qw8sh 2 года назад +1

      @@CTtheDisrupter thankyou🙏

    • @user-dl7ku2wl6u
      @user-dl7ku2wl6u Год назад +2

      @@CHiKagOo23 the product is $38, the cost per purchase was around $67 (from what we were shown). The average cart must be between 2-3 items that is around $76 - $114 AOV.
      What is fascinating is how a few adsets were left running over $1k+ with less than 10-13completely bonkers to me. A lot of wasted budget.

  • @keautlwekago
    @keautlwekago Год назад +1

    how it become possible

  • @davidfaulk5527
    @davidfaulk5527 5 месяцев назад

    How

  • @Temujin724
    @Temujin724 Год назад +1

    Women

  • @corlissrogers746
    @corlissrogers746 8 месяцев назад

    Zero on ads, made millions, then I'll give a fuck

  • @ODaughterofZionMinistries
    @ODaughterofZionMinistries 10 месяцев назад +1

    I tried this yesterday with established ads. It spent over 100 bks no sales and the ctr was awful worst I’ve ever seen

    • @CTtheDisrupter
      @CTtheDisrupter  10 месяцев назад

      Don’t give up because day 1 is bad

    • @ODaughterofZionMinistries
      @ODaughterofZionMinistries 10 месяцев назад

      @@CTtheDisrupter normally I would agree but I’ve been running ads for 3 years. My product is 15bks and my ads while new have around 500 engagements on them. The click through was really bad. The audience size was like 87 million. Today I’m testing no LLA with a targeting stack and it’s working well. Audience size 64 million.,Does no lla and no targeting always end up being bad the first day? When does it normally kick in?

  • @jesserr33
    @jesserr33 5 месяцев назад

    Men, lot of money on ads.

  • @boyanime2738
    @boyanime2738 Год назад +2

    Teach me

  • @kingalex2083
    @kingalex2083 Год назад +3

    What program do you use to edit videos? I’m stuck

  • @Kelii316
    @Kelii316 Год назад +2

    Wait so how much did you make off of those 27-32k website sales?

  • @msgamesarena7310
    @msgamesarena7310 11 месяцев назад +3

    Bro whats the price of that bra? It has to be $67-68 for Company to breakeven the ad spend cost. Let alone the product cost, their staff, payment gateways, app costs and so much more. I swear this is a very misleading video

    • @msgamesarena7310
      @msgamesarena7310 11 месяцев назад

      Your client is either an idiot or is not gonna come back to you again

    • @CTtheDisrupter
      @CTtheDisrupter  11 месяцев назад

      Bra is $39

    • @waynedominic865
      @waynedominic865 8 месяцев назад +1

      You forgot to talk about shipping cost

  • @corteamillertennis4951
    @corteamillertennis4951 Год назад +1

    How much did it cost

  • @comesc
    @comesc Год назад +1

    I wonder if images worked best, why all your ads in Ads Library show videos?

  • @j-man4132
    @j-man4132 8 месяцев назад

    How you put the money into your bank account?

  • @dimitriecom
    @dimitriecom Год назад +4

    Awesome stuff, man. I got one question tho. If you know your audience is 35+ Women, would you target that specific age group or would you leave it still at 18+?

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +1

      I'd base that choice on results... and necessary scale

  • @MarketingDissections
    @MarketingDissections 7 месяцев назад

    what about click fraud? CHEQ found the total cost of ad fraud reached around $61 billion. bots & click farms.

  • @BemaBiz
    @BemaBiz 10 месяцев назад +1

    Is anybody thinking what I’m thinking? I’ll leave it there...

  • @Meta14ever
    @Meta14ever 3 месяца назад

    1,8mln with 66$ cost per purchase, I wonder what product you are selling ?

  • @skincaretailor
    @skincaretailor Год назад +1

    Help

  • @asataasata333
    @asataasata333 4 месяца назад

    F12

  • @abwun
    @abwun 7 месяцев назад +1

    So you spent millions, how much did you make in net profit?

  • @Aeeiko
    @Aeeiko 9 месяцев назад +1

    man i use 20k$.
    To get 13000 Purchase

  • @user-pq7im9zj1r
    @user-pq7im9zj1r 4 месяца назад

    I ran 3 ad campaigns for two days, but didn't get any sales. 😢 Cpc also high. I also changed the creatives. Before this, I had run five campaigns for the same product with 0 sales.and cpc also high😢. My ad account is new, as a few competitors have been running ads for 2 months.means product is winning. What should I do to get sales?😢

  • @howardmathews5572
    @howardmathews5572 Год назад +1

    How on earth does no targeting work for yall? I get catastrophic results with it. Like only ghosts see the ads. I've spent nearly $3K, so my pixel should have some data. Interest targeting or stacking works WAAAaaay better for me for some reason.

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +2

      Sounds like a creative testing issue

    • @howardmathews5572
      @howardmathews5572 Год назад

      @@CTtheDisrupter Do you suggest doing one ad set, no targeting for creative testing? How do you do it please 😊

  • @tharmusicstudiosankada
    @tharmusicstudiosankada 11 месяцев назад +1

    Bro why you have used nailpolish 😂

  • @tiktoknewtrendvirals
    @tiktoknewtrendvirals 7 месяцев назад

    How to make ads???

  • @rosemarieliu7733
    @rosemarieliu7733 8 месяцев назад

    Excluded purchased last 35 days?

  • @felixhayoz7030
    @felixhayoz7030 Год назад +1

    It's funny and sad how people here point out that he has painted nails and think he is gay/trans. And if he is, they think it's abnormal. Stupid people outing themselves here.

  • @SnugTrends
    @SnugTrends Год назад +3

    In order to make a profit, you will need to sell each product for at least $70

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +3

      Well, out AOV is now close to $90 but more importantly… the LTV is over $200

    • @user-jf8ij8yg6e
      @user-jf8ij8yg6e 11 месяцев назад

      @@CTtheDisrupter ltv is not guaranteed with ads, the minute you stop unless the product solved a lot of problems. But please explain to everyone you must do the ads and follow up with email offers?

  • @L7gging
    @L7gging 10 месяцев назад +2

    Do you lose money or made profit?

  • @clivea4391
    @clivea4391 6 месяцев назад

    either bra is $120+ or people baught minimum 2+ of them

  • @Rajeev_English
    @Rajeev_English 11 месяцев назад

    Why ads did well?

  • @RKBEATZ
    @RKBEATZ 5 месяцев назад

    Can i really make money solely from using facebook paid advertising to market affiliate products??
    I really wanna know if this is possible because i got a plan in the works 😂

  • @techin8794
    @techin8794 5 месяцев назад

    Let me know plz

  • @rahmadprakarsatobing5468
    @rahmadprakarsatobing5468 11 месяцев назад +1

    I have an importer of underwear especially for women, tops and bottoms. very interested in how meta helps my sales to millions of dollars, please help..
    i am from indonesia..

  • @chaz200711
    @chaz200711 10 месяцев назад +1

    I tried creating a 3:2:2 but when I go to the ads tab, I only see 1 ad... How do I see all of the ad variations?

    • @CTtheDisrupter
      @CTtheDisrupter  10 месяцев назад +1

      You dont

    • @chaz200711
      @chaz200711 10 месяцев назад

      @@CTtheDisrupter gotcha. I thought I saw you looking at the different variations of the ad and seeing which variation was doing the best lol.

  • @adamoh1
    @adamoh1 11 месяцев назад +1

    It looks like for $1.8M in spend they got 27k purchases. That's about $67 per purchase to sell a set of bras. It doesn't seem like a good return on ad spend. They must have some insanely high LTV, or spending someone else's money.

  • @rachfat3830
    @rachfat3830 11 месяцев назад +1

    What do you mean by DCT ?

  • @khaledsultani4305
    @khaledsultani4305 9 месяцев назад +1

    Is there any way to see the process of how it works

  • @dollhousesthetics
    @dollhousesthetics Год назад +3

    Wait so please correct me if I’m wrong you spent 2M but you only receive 27k in sales?

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад +3

      That 27k transactions…

    • @danielscully297
      @danielscully297 Год назад +1

      ​@@CTtheDisrupter so it's definitely more than 1.8 million made back in profit

    • @dollhousesthetics
      @dollhousesthetics Год назад

      @@CTtheDisrupter oh okay awesome thank you for clarifying!!

    • @ahbe9232
      @ahbe9232 11 месяцев назад

      @@danielscully297do you know how much he was selling each product for?

  • @axaygameplays
    @axaygameplays Год назад +1

    It is lookalike audience or just only custom audiance ?

  • @matt7185
    @matt7185 Год назад +2

    Why not show the ROAS?

    • @CTtheDisrupter
      @CTtheDisrupter  Год назад

      Because Roas doesn’t mean anything

    • @matt7185
      @matt7185 Год назад +1

      @@CTtheDisrupter ROAS doesn't mean anything???? What if you're spending $1,000 a day on ads and only bringing in $500 worth of sales back? ROAS means a lot

    • @sarael5925
      @sarael5925 Год назад

      ​@@matt7185 of course ROAS is the most important thing...

    • @tradingnewbs3347
      @tradingnewbs3347 Год назад

      ​@@CTtheDisrupter In business, ROAS or profit is the most important not the ad amount spent. 😅

    • @cucuandreialexandru675
      @cucuandreialexandru675 Год назад

      Some sucessful businesses focus on increasing the lifetime value of a customer. They don’t focus on making 1 single sale on one client. They focus on increasing upsells, getting recomandations etc. If they have an amazing product and expetional service and customer support they can afford to make little to no money on the initial purchase. For this customer he said that the LTV is around 200

  • @jvictorgoncalves1569
    @jvictorgoncalves1569 Год назад +1

    Mate, why? The painted nails... Why!??

  • @flaviopigozzo4300
    @flaviopigozzo4300 4 месяца назад

    Show me please