The fact that you didn't choose any targeting and left it broad - I thought this would be advertising-budget suicide because you haven't done any targeting at all. But a very interesting approach... I may give it a whirl!
My takeaway was not to rely on FB for correct parameters! So many of my shopify sales appear to be referred from Meta but now I'm really wondering about the accuracy! I'll def be adding the tool you shared to track sales! Also when will you announce the 1:1 winner? I'm excited!
I like the delivery; Simple, well explained and direct to the point. Just like you say in one of your Facebook Courses, "running ads is about data not emotions" The Templates are a great addon. Great work Champ
The biggest takeaway for me was to try out different ad copies and variation of creatives so as to avoid campaign performance drop offs and achieve a minimum of 3-5 ROAS.
Could you do a video with more clothing specific creatives as I have found the industry is a little different when it comes to advertising within the clothing niche
The biggest takeaway for me was going in broad with multiple and creative ad creatives. my question is: can you provide some examples of video ads as well? templates would be more appreciated :) and one more question: is it better to use landing pages in-between the product page and ad?
I'm confused. I thought you were supposed to change one variable per ad for testing purposes? If you change the copy, creative and headline for each ad, how do you know which variable made the difference?
More variants = higher chances for you to find a variable that gets sales. Then you can start to split out the tests from there to drill down to see which variants are getting the most results if you want data on this.
My biggest takeaway was letting facebook decide which audience is the best to target, do you offer anything else than mentorship ? Like handling the ads for a business?
Facebook is using data from your ad account to make that prediction. It’s not very accurate unless you have a ton of data and spend. So for now, you can ignore that!
Hi Chase. I have a hard time believing that these ad creatives are best for products without very clear USPs, for example interior design products, furniture etc. Would the best creatives still be this or would you rely on UGC? Also, when the product isn't that known in the market I also feel as if these ad formats aren't the best either.
Hi chase! I tried this concept but found myself in a Situation in which the leads are just to expensive. I tried alot of creatives which are fairly good and was wonderimg what could be going wrong. We have a daily budget of 100 dollars and our leads fokus on people who want to buy solarsystems
The system optimizes the spend for you with 5 creatives in 1 ad set. If you have 5 ad sets with 1 unique each then you get dedicated spend towards each creative but you’ll have overlap
isn't any problem with before and after images? i remember i watched a youtube video from muchael bernstein about not using that kind of "words" or the ad may get blocked
Hey Chase, I have a question regarding Facebook ads for long customer journeys / high-ticket products and services. My client has a 25% no-show rate on average, but we're seeing a 50% no-show rate from my leads. I've been running ads getting people in for a free consultation and giving them $1000 off the procedure if they decide to follow through, so the offer isn't the problem. What would you do to attempt to solve the no-show issue?
No-show is improved by result based creatives, email follow-ups, SMS follow-ups, calendar syncing, call follow-ups and thank you page outlining next steps. So that what their is multiple touch points reminding them and setting clear expectations for the upcoming consultation.
Only flaw with this is straight off the bat, the title of video should include facebook only!!! 2nd proper harsh tactics on competitor can't just slander then like that, unless you looking for lawsuit. 3rd Lips cuts out cringe rating 10 not good.!!
Comment your biggest takeaway and I'll select 1 winner to hop on a free coaching call with me!
The fact that you didn't choose any targeting and left it broad - I thought this would be advertising-budget suicide because you haven't done any targeting at all. But a very interesting approach... I may give it a whirl!
My takeaway was not to rely on FB for correct parameters! So many of my shopify sales appear to be referred from Meta but now I'm really wondering about the accuracy! I'll def be adding the tool you shared to track sales!
Also when will you announce the 1:1 winner? I'm excited!
The photo with the review was killer!
I like the delivery; Simple, well explained and direct to the point. Just like you say in one of your Facebook Courses, "running ads is about data not emotions" The Templates are a great addon. Great work Champ
Boom! That’s the way!
High quality content, I discovered your Chanel yesterday and I'm falling in love with this channel.
Love that! Make sure to subscribe :)
The biggest takeaway for me was to try out different ad copies and variation of creatives so as to avoid campaign performance drop offs and achieve a minimum of 3-5 ROAS.
Love it! You got a free coaching call. Direct message me on Instagram to let me know you won! And i’ll send you the link
@@ChaseChappell awesome I’ll drop you a DM soon :-)
Could you do a video with more clothing specific creatives as I have found the industry is a little different when it comes to advertising within the clothing niche
I use them and I Start to generate sales ... even it's not a lot sales but it's just the beginning bro🎉
Boom!
Why don't you made ad formats for each size? Seems like they would perform better than original?
The biggest takeaway for me was going in broad with multiple and creative ad creatives.
my question is: can you provide some examples of video ads as well? templates would be more appreciated :)
and one more question: is it better to use landing pages in-between the product page and ad?
Coming out with a video next week with Video Ad Frameworks and TikTok Shop ads optimization!
Test both for landing page and product page.
@@ChaseChappell cool. thanks
I'm confused. I thought you were supposed to change one variable per ad for testing purposes? If you change the copy, creative and headline for each ad, how do you know which variable made the difference?
More variants = higher chances for you to find a variable that gets sales. Then you can start to split out the tests from there to drill down to see which variants are getting the most results if you want data on this.
My biggest takeaway was letting facebook decide which audience is the best to target, do you offer anything else than mentorship ? Like handling the ads for a business?
Yes we do! chappelldigitalmarketing.com
What's the benefit of having Multi-advertiser ads (recommended) turned on?
Just discovered your Channel today, amazing video, thanks for the clarity.
Welcome to the channel! Appreciate it.
Amazing video and very helpful content man! Your videos are really helping me learn and grow.👍
Boom! That’s great to hear
Thank you Chase. I love the tutorials.
Thank you Chase I’ve been waiting for this video! What if you set up your ad and Facebook says how you set it up, you’ll get zero purchases? Thank you
Facebook is using data from your ad account to make that prediction. It’s not very accurate unless you have a ton of data and spend. So for now, you can ignore that!
Can you do one for Print on Demand?
These work for that as well
simplicity is King
Always!!
Do you have a vidou where you actually make a copy for a video creative?
Hi Chase. I have a hard time believing that these ad creatives are best for products without very clear USPs, for example interior design products, furniture etc. Would the best creatives still be this or would you rely on UGC? Also, when the product isn't that known in the market I also feel as if these ad formats aren't the best either.
any B2B strategy for lead videos?
I have just started pvt lvl cosmetic brand from scratch i am definetely going to test this.
Awesome, let me know how it goes! :)
🎉🎉Thank you ,really helpful
Glad it was helpful!
Thank you for the value 🙏
Always
Thanks!
Anytime!
Does this work for Etsy shops?
How do you scale the best performing ads? Do you increase the budget of the abos or do you place them inside of a broad CBO?
Vertically scale by 20% on best performing audiences. Then CBO later once audiences are consistent.
Thanks. Are these abos broad? Or they have interests targeted@@ChaseChappell
Hi chase! I tried this concept but found myself in a Situation in which the leads are just to expensive. I tried alot of creatives which are fairly good and was wonderimg what could be going wrong.
We have a daily budget of 100 dollars and our leads fokus on people who want to buy solarsystems
Did you hire a professional designer to make these ads for you?
Hey chase! Quick question: What's the difference between having 5 creatives in 1 broad ad set and 5 broad ad sets with 1 creative in each ad set?
The system optimizes the spend for you with 5 creatives in 1 ad set. If you have 5 ad sets with 1 unique each then you get dedicated spend towards each creative but you’ll have overlap
isn't any problem with before and after images? i remember i watched a youtube video from muchael bernstein about not using that kind of "words" or the ad may get blocked
They have soften the rules around before and after photos. You just need to be careful with the text you use.
Hey great content but i have a simple question that is it possible to get CPA under $20 in $100 product, if i do everything right.
Of course! Just need to optimize
@chaseChapell you often just use 1:1 (square) images in your stories?
Both 16:9 and 1:1
Hey Chase, I have a question regarding Facebook ads for long customer journeys / high-ticket products and services.
My client has a 25% no-show rate on average, but we're seeing a 50% no-show rate from my leads.
I've been running ads getting people in for a free consultation and giving them $1000 off the procedure if they decide to follow through, so the offer isn't the problem.
What would you do to attempt to solve the no-show issue?
No-show is improved by result based creatives, email follow-ups, SMS follow-ups, calendar syncing, call follow-ups and thank you page outlining next steps. So that what their is multiple touch points reminding them and setting clear expectations for the upcoming consultation.
@@ChaseChappell Thanks Chase!
before and after with fitness is forbidden right?
Yes might go against Facebook policy. Google it just in case.
♥️♥️
:)
Only flaw with this is straight off the bat, the title of video should include facebook only!!! 2nd proper harsh tactics on competitor can't just slander then like that, unless you looking for lawsuit. 3rd Lips cuts out cringe rating 10 not good.!!