How is AI shaping culture in the art world? | GZERO AI
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- Опубликовано: 1 июл 2024
- Will AI enhance cultural production like Auto-Tune or Photoshop? Will people even care about its role? So far, GZERO AI host Taylor Owen notes that current AI-generated content often lacks the cultural depth demanded by our art and culture, fueling skepticism.
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In this episode of GZERO AI, Taylor Owen, host of the Machines Like Us podcast, recounts his conversation with media theorist Douglas Rushkoff about the cultural implications of the ongoing AI revolution, which raised a couple of questions: Will AI enhance cultural production, similar to Auto-Tune and Photoshop, or produce art that truly moves society. Will people even care about its role in cultural production? However, Owen notes that current AI-generated content often lacks the cultural depth that our art and culture demand.
So, I recently had a wonderful conversation with the media theorist Douglas Rushkoff about what this current moment in AI means for our culture.
For the past 30 years, Rushkoff has been chronicling the relationship between emerging technologies and the response of our cultural production. And in our conversation, he referenced a really wonderful Neil Postman observation. Neil Postman, the great media theorist who came up with the idea of, "amusing ourselves to death." When Postman was asked to describe what is media, he said, "That a media is a medium in which culture grows. It's the Petri dish in which we develop culture as a society." It's a wonderful metaphor and that left me wondering, if a medium is the thing in which culture grows, what kind of culture is growing from AI?
Will this culture be more like Auto-Tune or Photoshop, so cultural production that's augmented by AI? And what kind of art will be built with AI? Made with AI? Will it be used to create the equivalent of art in a bathroom, as Rushkoff pointed out? Or to make real art that impacts us and moves us as a society? And how will we as citizens know the role that AI played in cultural production? Will we care? Will we want something like GMO, or organic labels, for a cultural production that leveraged AI? Or will we demand AI-free spaces, as are starting to emerge, places online and in the physical world that are guaranteed to have not been touched by AI? And if we do know that art is driven by AI, created by AI in its entirety, will we even care?
And I'm very skeptical of this. I worry that we won't. And I think when I look at the world of a culture being created by AI, I see a dulling. My Twitter feed is flooded with AI-generated crap and I'm just not seeing the whimsical, delightful, powerful and important cultural content created by AI, that we need as a society, that we demand of our art and culture.
I hope this changes. I really do. And I hope part of how we view the evolution of AI, in our society, should be from the lens of what kind of culture it is building. I'm Taylor Owen, and thanks for watching.
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ChatGPT, do some self expression so I don’t have to. Great, thanks.
We are in the era of the Attention Economy. Whether something is "Art" or not doesn't matter, what matters is who is paying attention, for how long and at what cost. This video sais it's annoyed with constant AI created images in there social media feed but let me ask, how long would you stare at a picture of the Mona Lisa if it popped up on your feed? A couple seconds?
He asked an important question - what kind of culture is being created by AI. But didnt really give much or any insight to the answer..
It's a bit sad in a coversation about culture and art, there's no discussion about creative workers. I'm a commercial artist who works in film and television. Beyond just the cultural significance of what we do, we contribute to the GDP of many countries. Maybe people won't mind art being created by AI. But they will surely notice billions of dollars sucked out of their country's GDP as creatives struggle to work in their field of expertise because businesses will (ARE currently) using AI to replace us.
I can't help but think if we were coal miners, people would be far more concerned about our jobs disappearing. But since we are creatives, the cultural impact of what we do is discussed more than jobs. We creatives are sounding the alarm that unregulated AI could destroy many industries far beyond the arts. If no one is listening to our plight, well we won't be around to help defend other workers, indeed entire economies. Tech companies are getting richer and more powerful by the day, and AI is their latest strategy. One day they will have so much power, they will outcompete governments, if we don't start regulating them and taking serious their threats.
But we can't ban Service A (AI created photography) because it competes with service B (Photographers and Shutterstock) as an example. You can complain but that isn't grounds for making the AI art service banned in a free country like the United States. In addition, AI art may open up new job opportunities that is hard to predict.
@@auditoryproductions1831 First, there's no desire for a ban. There's a desire for regulations around tech companies concerning AI. In terms of Service A and B and regulations, not bans, you can restrict Service A competing against Service B if the decline of Service B would result in the degradation of the economy in a free country like the US. In fact this is the position of the Federal Trade Commission who's tasked with making sure the marketplace works for consumers, workers, and business, not just businesses. This kind of thing happens all the time. Chinese electric cars have US tariffs on them, to prevent the destruction of the US auto industry. Capitalism would say, Chinese cars are cheaper and should outcompete American cars. The minimum wage is another example. Capitalism would have employers pay less than the minimum wage but that does not serve workers or tax payers that would have to pay higher taxes to support people who would make less than minimum wage and would need to rely on welfare. These are just 2 examples of many where the US government intervenes in its capitalist market to make sure things work for all of society. The existence of the US is far more important than dogmatically following capitalist ideology. This is why the FTC and the Department of Justice has opened investigations into tech companies to protect creative workers (Service B as you call it.)
In terms of new job opportunities, people have been predicting AI would eliminate most jobs for decades. I remember in the 80s, reading articles on this. Now all of a sudden, we've lost the ability to predict and plan things for the future, a basic human trait? AI MAY open up new job opportunities? "May" implies it may not. And if it's "may not" we are looking at potential mass unemployment that rivals the Great Depression. This channel makes predictions on whether Biden will stay in the race, whether Democrats will win the presidency. It makes predictions about the Ukraine war and the war in Gaza. I think as the general public we deserve predictions regarding AI and labor. Predictions is part of what journalists do to keep us informed.
@@jmhorange What is the difference in your mind between "Banning" AI graphic software and "Restricting" AI graphic software? And there is already script writers creating movies of their short stories with AI graphics and monetizing them on RUclips. Will your restriction put these writers who have found a way to make an income from their creative short stories out of business?
This topic runs the risk of devolving into a My Business Important, Yours Not So Much argument which isn't grounds for actual federal regulation. New tools shift the power landscape around to different people, that's always been the case.
@@auditoryproductions1831 What's the difference between banning and restricting? Well for instance, there are regulations and restrictions around cars, they are not banned. AI is a wonderful invention and I personally wouldn't want to see it banned, it can do a lot of great things for society. As far as what regulations need to be in place, that's what I and many of my friends are talking with governments about. We need to game this out so we can make sure the right regulations are in place. Everyone's voice needs to be in the discussion before regulations are put in place. But we've had a number of meetings with governments including a hearing in front of the US Congress, so we are moving the ball along.
In terms of people using AI, I've not written anything about that. If script writers are making movies with AI, I don't know much or have any views on them being restricted. I'm only talking about regulations around the tech industry. So I'm not discussing "My Business Important, Yours Not So Much". I'm discussing "The global economy is more important than tech companies and their shareholders."
Hope that clears up things in terms of regulations vs bans and that I'm not talking about workers such as screenwriters and their use of AI, but tech companies. I don't want tech companies rivaling governments in terms of power and increasingly they are starting to. AI if not done right could exponentially increase their power. Which is why the Federal Trade Commission and the Department of Justice are investigating tech companies and AI. To just say new tools shift the power landscape, that's always been the case is a dangerous mindset to have. We have to act in society if we don't want things to fall apart. Society doesn't just exist on its own, it's a combination of all our actions and inactions.
AI is not an artist. AI is not being, it does not exist, it does not know what a world is.