Chapter 5: Marketing Research Fundamentals in Business Analytics and Marketing Research

Chapter 05: Marketing Research Fundamentals in Business Analytics and Marketing Research
Key focus areas:
Overview of marketing research
Example: Conducting market research to understand consumer preferences.
The research process and research design
Example: Designing a research study to evaluate a new product concept.
Sampling and survey design
Example: Using random sampling to select survey participants.
Data analysis and interpretation in marketing research
Example: Analyzing survey results to identify key customer insights.