Would You Wear The Same Jacket For 30 Years For The Environment? - Newsy

Transcript:
"The way we're consuming things has got to change," fashion designer Tom Cridland said.
The clothing industry takes a major toll on the environment.
From the nearly 13 million tons of textiles Americans discarded in 2013.
To the more than 710 gallons of water needed to make just one T-shirt.
And with the world's cotton supply dwindling, polyester is becoming the go-to fabric. Polyester and nylon are made from petroleum, which means that process further increases the world's carbon footprint.
"Actually, what we're getting people to do is to consider how they're consuming fashion," Cridland said.
Designer Tom Cridland's brand is a part of a growing trend: sustainable fashion.
"In terms of cost per wear what we're offering is cheaper than going to H&M or Zara," Cridland said.
His brand recently launched the 30-year jacket - a project aimed at getting customers to hang on to their clothes for decades rather than throwing them out after a few months.
"People who don't care about sustainable fashion, about others, will care that their item of clothing lasts 30 years," Cridland said.
Sources:
RUclips
• 'The True Cost' - Offi...
EPA
www.epa.gov/sites/production/...
Videoblocks
www.videoblocks.com/video/pou...
World Wildlife Fund
www.worldwildlife.org/stories/...
NPR
• MACHINES: Planet Money...
The Huffington Post
www.huffingtonpost.com/beth-gr...
lululemon athletica
• Video
Videoblocks
www.videoblocks.com/video/cot...
Nike
• Video
Tom Cridland
www.tomcridland.com/
H&M
• H&M Studio Autumn / Wi...
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[@kentvandervelden]

Sure, it held up well and could be cleaned. I still occasionally wear the same synthetic wind breaker that I had in high school, 20+ yrs ago. A natural jacket may not have made it this long.

[@onjofilms]

People throw out clothes after 'a few months'?? That's when I wash it for the first time.

[@e1123581321345589144]

+FOCUS on Heaven yeah it's only within our generation that this absurd idea of fast fashion actually took off.
In most of history people would wear a piece of clothing until it would wear off. Nowadays clothing is designed to break down afte a few months.

[@vova12]

No I would look like a bum in that jacket but I already look like a bum, oh I guess I will wear it for that long.