Lack of understanding cultural norms In markets outside of the US seems like a management error. Selling crop tops in Saudi Arabia shows a lack of understanding their customers outside of US.
Sizing is a issue aswell, when F21 first opened in Costa Rica the Small sizes where American Smalls. Which where more like Medium-Large here. The eventually adapted though.
@Tom Jones white people aren't going extinct. America's population as a whole is shifting to an aging population. This is a common phenomenon in advanced economies.
Uthman Baksh They had a shirt like that 😳....I never shopped there so Idk, I would always see there stores all over so I figured it was a popular store I just never shopped there. Is it like “Express” bc that was my favorites store as well as Zara, Banana republic (Sales rack of course unless I had money to blow bc you can catch a shirt on sale there for about $100 flat ☺️) and my all time favorite store was Atrium bc they had all the brands you could ever want but once I had kids I was in EVERY store that had cute clothes I liked bc my pockets said so 👌🏽
@@mehmeh7567 I just made up that slogan, but I won't be surprised if that was actually for sale in their stores. Women are lucky to have a whole tore just for them while us dudes have to go to H&M or Zara.
Uthman Baksh Zara has men clothes 😳😳😳...The one I went to on 34th street between 5/6 only had women clothes but either way good joke bc I read thought they had a shirt labeled like that 🤦🏽♀️
They think people are stupid buying into brands without considering design and material for the reputation they once built and now ripping it off. H&M is better
Sally Lemon H&M is literally a fast fashion store, how are they better? (In my head all fast fashion brands sucks, no matter how “good” the clothes may look)
Actually, forever 21 has pretty good quality, like, maybe I just always chose the good ones but non of my clothes from there have ever given up on me. And my favorite clothes are from there.
swave158 millennials are born between 1981-1996 that is the year range given by most research firms such as Pew Research Center(one of the most respected researchers in the business), Federal reserve Board, PWC , Ernst and young and many more
I was 17 in 2010. I bought things and there would be a hole in it the next day. Plus they dont make clothes for tall people like ae and uniqlo which is what i needed.
@@stephaniebailey717 No, have you ever seen young women? Every generation since the 60's have that kind of people that dress in clothes that are short, thight, see-throughout, etc. But most people today don't dress like that, but those who do generaly get more attention.
these retailers or food chains have a great gimmick or fit a need at the time (it's very surprising just how old most of these companies are), then at some point in their slow expansion decide to go corporate. the company grows too fast, makes bundles of money, but it's the same story time and again -- business slips because a corporation doesn't have a Plan B as they're caught by surprise by competitors, they don't follow the 'innovate or die' rule, corporations are where creativity and merit-based progress goes to die, corporate slugs do nothing more than follow the rules in a fill-in-the-blank quick-buck script which layers and layers of incompetent mismanagers are only all too willing to run with.... a corporation smothers a business' soul, and that catches up with them eventually. by then you're in a hail mary situation, but all upper mismanagement has are high level accounting tricks and shuffling things around staving off the inevitable. often then comes the endless parade of CEOs and people like me wondering how the hell they're still hanging on....
Yeah, but the average American goes to places like these because it's inexpensive. That's what makes the business. Are you willing to spend $50 on an American made skirt or $15 on a skirt made in China if you are trying so hard to look decent and not look like a bum when you go out or go to work? I remember buying 5 tops and 5 bottoms at Forever 21, and all that cost me was $150. That's a full wardrobe, that'll last me a whole year. They cater to people like me, because it's a win-win for both sides.
the problem is: they will still cut corners and use cheap fabric and very cheap material to make clothes. Their clothes are made poorly, sewn poorly. ZARA and UNIQLO provided better quality at semi-affordable prices. Even Hollister and A&F make better quality stitching and fabric than FOREVER 21.
Just shopped there a month ago. I loved many tops in the store, but they were all midriffs (stopped at the waistband). Too bad. But eventually I found a non-midriff turtleneck I needed to go under a sleeveless midriff sweater.
Fax, when I look at the store from outside, it makes me not want to go in just off the colors which makes them look like a kids toy store whereas zara's clothes tend to use colors that grown people usually wears like brown, dark blue, beige etc
Yes hong kong is aisan city where they did had crop tops and they even sell in H&M and other brands. People do buy,you cant stop them its their choice. Secondly aisans are skinny and they like to show their skin.
roxyroller120 I agree, I never liked that store. Every time I ever walked in there I always thought the clothes looked like they’re from a thrift store.
I know! Crop tops, crop tops, crop tops. Nothing but crop tops the last time I went into the store. I'm like...that's great but what about people who can't do the crop top look?
Absolutely agree, and the design always follow others brands as H&M or Zara or Mango... with failure version but the prices even higher. That's ridiculous to buy clothes like this.
The reason H&M and ZARA are thriving is because their clothes appeal to many different demographics while Forever 21 is centered around loose ripped cropped weird logo attire. Unpopular opinion but modest clothes looks so much better, not everyone has the desire to show off their stomach, back, legs etc. modesty is beautiful don’t let anyone make you think it’s not.
I agree with your opinion, but H&M is hardly thriving. They’re in a similar boat as F21. They closed almost 200 stores this year, profits fell by $100M, and they’re sitting on $4.3B worth of old/unsold merchandise.
@@QUARTERSAWN Yup, there's a store in Davenport, IA and Lincoln, NE that I've passed by in both the malls recently and they are always a ghost town. Sad!
@swave158 my cousin is a retailer in Dubai, trust me her shops are doing quite good. You gotta realize that Arabic women won't buy crop tops just because forever 21 sells them.
@@NoobMachiavelli today I went to one of the markets in dubai to buy my dad some clothes. we got a very good deal. the shop keeper was complaining not enough customers. almost 50 percent of the shops closed in the area. the rent is cut by half. some years back it was hard to get a shop here and the key money was upto 200k
Some lessons from this are: Do homework on the markets you're going to cover, don't over expand, think about quality of the products, look at sustainability of the items (such as using responsibly sourced cotton for t-shirts), have an up to date, secure and expanded online store (which includes mobile and tablet apps) and think about additional sizings.
I actually worked in Forever 21 for a couple month before graduation. They would separate the store in sections/areas. Each area had about 50-100 different styles of clothing and only 2 store assistants per area. Come sale season, it was madness. Each time you would fold a pile of t-shirts or neaten up a rack of clothing, someone will mess it up in a matter of minutes. Not to mention they would rotate the clothing in each store every couple of weeks so you have to remember where each item was placed. Glad it was part time gig and I don't work in retail any more.
You can't properly fold wrinkly thin fabrics. You really can't. A cheap pair of jeans or a flimsy dress become wrinkly just by looking at it. Even when folded, it looks like crap. There were girls in law school who tried to look professional by buying "business outfits" at H&M and I don't care, but they just ridiculous, cause the fabric looks thin and wrinkly, the seams are all wrong, the button gaps reveal your bra, the colar looks awful, wrinkly and flimsy and uncomfortable and the shirt is too long.
Possibly but I think Hollister will last a little longer than the rest. They have decent clothes but way over priced they dont have that brand label they used to.
Hollister will last. They’ve actually been sporting a financial increase for most of the past decade, and they’re the only reason Abercrombie hasn’t completely disappeared.
I’m from Europe and ever since the first Forever 22 store opened me and my friend have been going there just to cinge. The clothes are all too colorful and the materials are way too cheap. The same has happened to Zara’s Bershka. Even tho forever 21 was less expensive than Zara, Mango or H&M (at least here), we still prefer those brands. Not to mention that Europeans are not so much into wearing yoga pants every day, bandage dresses or crop tops. We usually see it as teenage fashion.
That is the biggest problem. They did not seem to be having financial issues until they moved away from pretty feminine basics to cheap-looking plastic stuff in bright awful colors no one on earth wants.
Living in Brazil these are the things I observe why it is failing: 1- Sizing it not matching ( they need to make size study) 2- Forever 21 is like forever high school. Options for grownups are not enough and those are the ones who have purchasing power. 3- they don’t catch up with local fashion trends. For example on the carnival time there weren’t special accessories and glitter make up products, colorful mayos etc as other brands try to put in their stores. (I saw some of these in REINER and C&A) Besides that Brazilian women prefer more feminine clothing rather than childhish stuff 4- they don’t catch up with the laundry habits. Why I wrote this? Brazilian people wash their clothes a lot, that’s why the quality after washing should be really good and it should be tested accordingly. I realize the tshirts starts to get holes after 7-8 washing
Yes. One that's cute and trendy but still age appropriate and doesn't make us look like we're trying too hard to be super young, but also doesn't make us look old and frumpy.
Bernice Acquah That is not always the case. Depends on the overall strategy. If the brand can afford the loses it could stay in a market that is promising in the future.
yorknorthyorkeastyork etobicoketorontoscarborough that is an incorrect term corporate greed is a completely different thing compared to international business strategies, granted the strategy was idiotic but that’s not really corporate greed
I went into a store that was closing and the sign out front said: “Everything Reduced!”. I went inside and they were right! Everything was really, really tiny! 😂
I don't actually think this is true, there are still a lot of people who just want cheap good looking clothes, and in my opinion Forever 21 lacks in the good looking part
Not true, Fashion Nova is thriving as a fast fashion business, Forever 21's problem was opening too many store, not advertising via social media and failing to adapt to the new culture of their age demographic.
First suitable clothing dont you go to events, party, birthdays .forever21 selling clothing for people love fashion and suitable price. You can buy tshirts, dresses, skirts, jackets, hoodies and etc on different price range. Similar to barshka, pull & bear ,Monkil, H&M,hollister these are matching brands not Zara or Victoria secret. I agree forever21 bought larger square feet but even H&M has that space
The store became synonymous with 45 year old mom's who like to still dress like they're 21. No daughter wants to dress like their mother. Clothes became tacky.
I can just hear the shocked pikachu meme. “Treated other countries’ culture and shopping habits the same as the US” - pikachu meme “Disregarded the importance of international trade laws” - pikachu meme “Kept purchasing larger and larger rent when online shopping was rising” - pikachu meme “Failed to market online” - pikachu meme I’m glad forever 21 is slowly shutting down. One less fast-fashion brand is a small victory environmentally and ethically.
They need to be more like Amazon/Costco. More liberal return policies and higher quality products. With those two things people will keep on coming and they will be more likely to pay a premium for it.
Parents wanted their kids to wear it once, be fashionable and then move on to be fashionable again with a never ending cycle. That is fraud. How can a company make money ?
Companies have failed to realize return policy is very important. I check that before I spend my money. And if there is a fee or store credit.. I don't shop with that company. Quality of the products are important as well. But if your making things one size fit all you'll never get the business you want.
@swave158 excellent point for sure. Market research alone isn't sufficient for success. The key is to take that and innovate. Yeah, Network tv is struggling to do innovative content 😂
I’ve been grateful for the store during my brokest years while homeless. I even used one of their dresses for my wedding when My husband and I were struggling to get by. Even Goodwill is more expensive these days!
I always thought this was a place for teenage girls. I've never stepped foot into one though, and I'm not sure what I'm sitting here at 4 in the morning watching a video about its failure.
Why be devastated over the demise of these retailers. Retailers that thrive have great products and services to offer. Obviously Forever 21 was no longer providing that.
crunch9876 In Germany, all stores except pharmacies and gas stations have to be closed. You cannot even wash your car - Sunday is for family, museums, public pools, restaurant visits, not for shopping or work. P.S. writing this on a Sunday in Germany, now going to a museum, then heading to the public pool and then going out to eat 😅
@@flavia4408 I don't know if I can cope with most shops shutting on Sundays as I'm so used to all shops (except banks) opening 7 days a week here in the UK!
Leah Americans don’t even shop at Forever 21 anymore. Most of us who used to shop there were in high school. The majority of us now are working young professionals. That’s why they failed.
I had a friend that worked a forever21 in high school (back in 2008). She said that when they got a new shipment of clothing they would have to throw most of it out because the garments were too damaged.
I dont buy fast fashion anymore. I like my minimalist wardrobe and dont care if I wear the same things over and over again as long as I’m happy with them. My wallet is also benefiting from this and I like that!😎🤗
@@andreab9729 yeah those who want attention. Guys aren’t stupid. Women make it seem so oh yeah we wear these mini skirts for us we show our cleavage for us and ask guys not to look shall I keep going on?
i didn't even know they sold guy clothes till about a year ago. someone brought me in one. I'm like "why we going here, they only sell women's colthing?" lol
@Timtamalama once again use your head and think. Like come on bro why you gotta be dehydrated rock hard stupid? Why would they (cnbc) fly a whole crew to film someone for ~30 sec of content. when it'll be easier/cheaper/convenient just to skype them...
How do these companies expect not to appear cheap if they make the clothes for cheap in order to post profits? A lot of times, business doesn't make sense to me.
At the first I visited it. There are tons of questions in my mind: “ how come such a store survive? Their quality doesn’t match their price at all. For targeting the young people in the fast faction field, definitely, their design is terrible.” For its bankruptcy, please don’t blame the online shopping and economic issues.
If I'm not mistaken, Forever 21 is a Korean brand... or perhaps a Korean-American brand. It did very well in Seoul in 2010. I shopped in their 3-story store in Myeongdong and loved it. But when I moved back to San Diego, I couldn't stand the store. The clothes looked like they belonged in a garage sale. As for opening stores in Germany (I live here now) without bothering to research the market, this company deserves what it gets.
![Megan Thee Stallion - Roc Steady (feat. Flo Milli) [Official Video]](http://i.ytimg.com/vi/HozPPyqW0dY/mqdefault.jpg)
They can rebrand and become “Finally 22”
😭𝕥𝕠𝕦·𝕔𝕙é
😂😂
Ashley 😂
genius
😂😂🔥
Lack of understanding cultural norms In markets outside of the US seems like a management error. Selling crop tops in Saudi Arabia shows a lack of understanding their customers outside of US.
true, competition is hard as well. many people here especially girls like to go to places like Zara.
Sizing is a issue aswell, when F21 first opened in Costa Rica the Small sizes where American Smalls. Which where more like Medium-Large here. The eventually adapted though.
Word !
They even open in Asia where no one wants to dress like American girls.
@Tom Jones white people aren't going extinct. America's population as a whole is shifting to an aging population. This is a common phenomenon in advanced economies.
They overestimated the amount of people that need a shirt that says "Twerking for the weekend!"
🤣🤣🤣🤣🤣
Uthman Baksh They had a shirt like that 😳....I never shopped there so Idk, I would always see there stores all over so I figured it was a popular store I just never shopped there. Is it like “Express” bc that was my favorites store as well as Zara, Banana republic (Sales rack of course unless I had money to blow bc you can catch a shirt on sale there for about $100 flat ☺️) and my all time favorite store was Atrium bc they had all the brands you could ever want but once I had kids I was in EVERY store that had cute clothes I liked bc my pockets said so 👌🏽
@@mehmeh7567 I just made up that slogan, but I won't be surprised if that was actually for sale in their stores. Women are lucky to have a whole tore just for them while us dudes have to go to H&M or Zara.
Uthman Baksh Zara has men clothes 😳😳😳...The one I went to on 34th street between 5/6 only had women clothes but either way good joke bc I read thought they had a shirt labeled like that 🤦🏽♀️
I’m dead 💀💀💀
Feel stressed walking through the store. So big filled with neverending racks and racks of ugly clothing.
They think people are stupid buying into brands without considering design and material for the reputation they once built and now ripping it off. H&M is better
@Casually Bianca chaos indeed.
too many of their designs are unwearable in my country... they forgot who they're selling to
Idek why people shop at the store there's nothing unique in the store . Nothing about the clothes are original. They're too basic
Sally Lemon H&M is literally a fast fashion store, how are they better? (In my head all fast fashion brands sucks, no matter how “good” the clothes may look)
fast fashion is just slang for bad quality and bad for the enviorment
Also the people they hire are paid very little. Who needs them?
Actually, forever 21 has pretty good quality, like, maybe I just always chose the good ones but non of my clothes from there have ever given up on me. And my favorite clothes are from there.
*sells low quality merch with slogans nobody asked for*
*is shocked when sales decline*
Pickachu Face
Suraj Kumar Mundra - 😂 😂 😂
@@shojogrl °o°
Suraj Kumar Mundra pikachu*
BLE$$
Me: Hey that shirts not that bad
Back of shirt: 🍕tuesdays are for pizza🍕
This has happened to me sooo many times.
🤣
Yeah everyone knows that Thursdays are for pizza
@@77Avadon77 Friday is
Sooo true😅😅
I guess you can’t be 21 forever.
Whole Food Plant-Based Man Dammit, you commented this before me.
It finally turned 22!
Underrated
Whole Food Plant-Based Man but ugly is eternal
Time is relative:3
I was always confused walking through their stores. The quality never matched the prices...
Chay Well, their prices werent high to begin with
Natasha Kendarji yeah but charging almost 40 for a flimsy “leather” jacket is absurd
If the quality didn't match who told you to buy. Nobody right?
Brit B A real leather jacket would cost, at a minimum, $300. With $40 of course you could only get flimsy, low quality products.
@@natashakendarjilpnmontreal1199 for the item yeah it was
They should have stayed humble. They failed because of greed
Totally agree. Creating 26 fashion "seasons" smh
@Casually Bianca I noticed on the world map depicting store locations, Australia did not show as having any Forever 21 stores. I wonder why?
@@VallanaTrue Did mgmt ever program 26 seasons ?
@@Jen-lc5yc .
that's right.
Most of the clothing they sold was garbage and the whole store was a cluttered mess. Can’t believe they never tried to change.
C A H&M is next
for a long time they had no need to, women were gobbling it up thoughtlessly.
or Over 21 LOL
Their clothes look like thrift store clothes. I never purchased from there.
@@t.y.6640 thrift store clothes look better. It looks like Ronald McDonald shops here LOL
Their clothes is such low quality. I stopped shopping there 10 years ago.
@swave158 and more people are born but these people are far behind in wealth that they can't afford it.
swave158 Most young women are obese these days and can’t fit into their clothing
swave158 millennials are born between 1981-1996 that is the year range given by most research firms such as Pew Research Center(one of the most respected researchers in the business), Federal reserve Board, PWC , Ernst and young and many more
I was 17 in 2010. I bought things and there would be a hole in it the next day. Plus they dont make clothes for tall people like ae and uniqlo which is what i needed.
Forever 21 has tons of competition like fashion nova who's advertising everywhere.
Leggings became see-through
90% of tops are crop tops
Yea no thanks
Well isn’t that mostly the clothes nowadays.. ?it’s not like we’re in the 80s anymore where women would wear suits with long skirts
@@stephaniebailey717 No, have you ever seen young women? Every generation since the 60's have that kind of people that dress in clothes that are short, thight, see-throughout, etc. But most people today don't dress like that, but those who do generaly get more attention.
leggings being see-through is a the fashion now so who cares
So u saying it was cheap material
Beth ikr, i used to see hella girls wear the see through leggings and can see their panties like wtf
Business fails when management are money driven instead of customer driven.
I agree except some near forever mature market like frozen foods. They don't need to change products that much.
these retailers or food chains have a great gimmick or fit a need at the time (it's very surprising just how old most of these companies are), then at some point in their slow expansion decide to go corporate.
the company grows too fast, makes bundles of money, but it's the same story time and again -- business slips because a corporation doesn't have a Plan B as they're caught by surprise by competitors, they don't follow the 'innovate or die' rule, corporations are where creativity and merit-based progress goes to die, corporate slugs do nothing more than follow the rules in a fill-in-the-blank quick-buck script which layers and layers of incompetent mismanagers are only all too willing to run with.... a corporation smothers a business' soul, and that catches up with them eventually. by then you're in a hail mary situation, but all upper mismanagement has are high level accounting tricks and shuffling things around staving off the inevitable.
often then comes the endless parade of CEOs and people like me wondering how the hell they're still hanging on....
very well said
This is true but business also succeeds when it’s needed, not wanted.
Yeah, but the average American goes to places like these because it's inexpensive. That's what makes the business. Are you willing to spend $50 on an American made skirt or $15 on a skirt made in China if you are trying so hard to look decent and not look like a bum when you go out or go to work? I remember buying 5 tops and 5 bottoms at Forever 21, and all that cost me was $150. That's a full wardrobe, that'll last me a whole year. They cater to people like me, because it's a win-win for both sides.
Sounds like they started getting greedy & didn't study demographics
All they have to do is shut down, remodel and rebrand with some different crap and it would be the new cool.
TheUnconventionalDeal without the writing on the clothes.
That's what their doing probably
@@_oceanman they are or thy're, nitwit.
@@samfrancisco8095*They're. If you're going to call out someones grammar at least get the spelling right.
the problem is: they will still cut corners and use cheap fabric and very cheap material to make clothes. Their clothes are made poorly, sewn poorly. ZARA and UNIQLO provided better quality at semi-affordable prices. Even Hollister and A&F make better quality stitching and fabric than FOREVER 21.
The clothes were ugly and tacky. How many effing crop tops does one store need?!
or how many women ?
Irene Lastnamegoeshere They barely had any mens stuff
crop tops aren’t tacky. the store is tacky because they are just tacky
Just shopped there a month ago. I loved many tops in the store, but they were all midriffs (stopped at the waistband). Too bad. But eventually I found a non-midriff turtleneck I needed to go under a sleeveless midriff sweater.
Totally agree
Because forever 21 sells clothes that look like it should be changed to “Forever 12”
Fax, when I look at the store from outside, it makes me not want to go in just off the colors which makes them look like a kids toy store whereas zara's clothes tend to use colors that grown people usually wears like brown, dark blue, beige etc
@@wiiiz3 ewww zara another dogshit clothing store
Conqwiztadore22 hell, Marshalls sells better looking clothes than Forever 21 lol
Dante E It’s not that hard to find good mature clothes from forever 21
I would not let my 12-year-old wear those clothes. It looks like cheap Kardashian clothing, and that says a lot!
"let's sell bunch of crop tops in Asian countries that have conservative mindset" what a great marketing research they have.
exactly! 🤣🤣🤣
Lol so true
Yes hong kong is aisan city where they did had crop tops and they even sell in H&M and other brands. People do buy,you cant stop them its their choice. Secondly aisans are skinny and they like to show their skin.
@@kiruishtiak4861 what asia ? probably you mean is HK and SG, but most of SEA perceive wearing crop top as somethin inapropriate
@@kiruishtiak4861 Not all of Asia is like this. A lot of Asia is conservative, for their religion and from upbringing.
Forever 21 clientele are now in their 30's and like me lost interest in their products.
mechanichix this.
mechanichix so true
mechanichix YUP
And nothing age appropriate is in the that's teeny bopper gone stripper
Yep
The real question here is why can't CNBC capture proper audio for their interviews. No way all those people had the same bad microphone.
andy french they really be using the Xbox default mic
@@2Wet_ probably had them email the videos in, compressed to sh*t
yea, surely they could reduce the reverb (echo) with plenty of audio-editing softwares these days
Its most likely intentional so those just tuning in to an interview can tell that it’s a third party speaking, not CNBC
Maybe you should be more respectful
Not surprised the quality is horrible and over priced
roxyroller120 I agree, I never liked that store. Every time I ever walked in there I always thought the clothes looked like they’re from a thrift store.
I disagree. It has good clothes . I always buy my clothes at forever 21!
FOR REAL🤢
I know! Crop tops, crop tops, crop tops. Nothing but crop tops the last time I went into the store. I'm like...that's great but what about people who can't do the crop top look?
Absolutely agree, and the design always follow others brands as H&M or Zara or Mango... with failure version but the prices even higher. That's ridiculous to buy clothes like this.
The reason H&M and ZARA are thriving is because their clothes appeal to many different demographics while Forever 21 is centered around loose ripped cropped weird logo attire.
Unpopular opinion but modest clothes looks so much better, not everyone has the desire to show off their stomach, back, legs etc. modesty is beautiful don’t let anyone make you think it’s not.
And there's wrong with showing skin either geesh
I agree with your opinion, but H&M is hardly thriving. They’re in a similar boat as F21. They closed almost 200 stores this year, profits fell by $100M, and they’re sitting on $4.3B worth of old/unsold merchandise.
Ok Boomer
@@QUARTERSAWN Yup, there's a store in Davenport, IA and Lincoln, NE that I've passed by in both the malls recently and they are always a ghost town. Sad!
@@ibnfu missing the point, pendejo.
No one:
Literally no one:
Forever 21: More crop tops!
Exactly. And their crop tops were basically bras smh
Are crop tops the tiny shirts that are really short and basically show your bra? The sleeveless 1's? Theres a lot of those.
@@GodSpeed1105 Forever 21 crop tops LITERALLY looked like sports bras except colorful and like an inch or two or three longer smh
Im in my late 20s and im sick and tired of crop tops and its not dying anytime soon
They market towards people who try way to hard to appear 'cool'
When shopping in Forever 21
Me: cute top
Me: *looks at the front of the top*
*Wild and free*
Me: 🙄
Seriously😹just keep it simple
Here in Dubai, their stores are empty most of the time, barely anyone enters. Back in 2008 it was a different story...
@swave158 my cousin is a retailer in Dubai, trust me her shops are doing quite good. You gotta realize that Arabic women won't buy crop tops just because forever 21 sells them.
@Tuljan I think that’s why they moved from a huge store in Deira City Centre to a smaller store there
@@NoobMachiavelli today I went to one of the markets in dubai to buy my dad some clothes. we got a very good deal. the shop keeper was complaining not enough customers. almost 50 percent of the shops closed in the area. the rent is cut by half. some years back it was hard to get a shop here and the key money was upto 200k
there is nothing great abot their clothes and they are priced much higher than othet brands
Was Dubai lit?
The quality ang design does not justify the price. Becoming too expensive.
Some lessons from this are: Do homework on the markets you're going to cover, don't over expand, think about quality of the products, look at sustainability of the items (such as using responsibly sourced cotton for t-shirts), have an up to date, secure and expanded online store (which includes mobile and tablet apps) and think about additional sizings.
Jamie Murphy they’re quality could’ve improved had they not expanded ...
Every time I went into Forever 21 the whole place was a mess. I could never find anything. It all looked like it was just dumped on the racks.
I actually worked in Forever 21 for a couple month before graduation. They would separate the store in sections/areas. Each area had about 50-100 different styles of clothing and only 2 store assistants per area. Come sale season, it was madness. Each time you would fold a pile of t-shirts or neaten up a rack of clothing, someone will mess it up in a matter of minutes. Not to mention they would rotate the clothing in each store every couple of weeks so you have to remember where each item was placed. Glad it was part time gig and I don't work in retail any more.
You can't properly fold wrinkly thin fabrics. You really can't. A cheap pair of jeans or a flimsy dress become wrinkly just by looking at it. Even when folded, it looks like crap. There were girls in law school who tried to look professional by buying "business outfits" at H&M and I don't care, but they just ridiculous, cause the fabric looks thin and wrinkly, the seams are all wrong, the button gaps reveal your bra, the colar looks awful, wrinkly and flimsy and uncomfortable and the shirt is too long.
Forever 21, Aeropostale, hollister, Abercrombie and Fitch etc all gonna fail
True.
Possibly but I think Hollister will last a little longer than the rest. They have decent clothes but way over priced they dont have that brand label they used to.
Megatron agreed.
I dunno, the other ones are better control and more classic.
Hollister will last. They’ve actually been sporting a financial increase for most of the past decade, and they’re the only reason Abercrombie hasn’t completely disappeared.
In defense of Forever 21. The quality of clothes in mainstream shops like H&M, Zara, Topman, Reversed, Mango etc. is going down since years.
DerHalbeEuro
Zara is amazing and directly the cause for declines in H&M and Forever 21
I’m from Europe and ever since the first Forever 22 store opened me and my friend have been going there just to cinge. The clothes are all too colorful and the materials are way too cheap. The same has happened to Zara’s Bershka. Even tho forever 21 was less expensive than Zara, Mango or H&M (at least here), we still prefer those brands. Not to mention that Europeans are not so much into wearing yoga pants every day, bandage dresses or crop tops. We usually see it as teenage fashion.
Old navy is going down too I think
Maybe if they didnt sell hot cheetos clothes or "taco tuesday"
That is the biggest problem. They did not seem to be having financial issues until they moved away from pretty feminine basics to cheap-looking plastic stuff in bright awful colors no one on earth wants.
I hated going shopping with my teen daughter in that store. As a seamstress of over 30 years, the clothes were cheaply made and the fabric was awful
pennylane36 what stores do you think have good quality?
Paige Faith I’d rather have her buy stuff that’s better quality so it lasts longer. She loves Maurice’s and Francesca
Everything in there is a crop top that’s why.
Ash Rich exactly
Yeah exactly- what about people who need to look appropriate for school or have conservative parents?
Living in Brazil these are the things I observe why it is failing:
1- Sizing it not matching ( they need to make size study)
2- Forever 21 is like forever high school. Options for grownups are not enough and those are the ones who have purchasing power.
3- they don’t catch up with local fashion trends. For example on the carnival time there weren’t special accessories and glitter make up products, colorful mayos etc as other brands try to put in their stores. (I saw some of these in REINER and C&A) Besides that Brazilian women prefer more feminine clothing rather than childhish stuff
4- they don’t catch up with the laundry habits. Why I wrote this? Brazilian people wash their clothes a lot, that’s why the quality after washing should be really good and it should be tested accordingly. I realize the tshirts starts to get holes after 7-8 washing
That is one of the reasons of their failing, not studying the local market to cater to them.
If they improve the quality, the price will increase, consumers want cheap, fast fashion
We need a store called "Thirty Flirty and Thriving"
They can sell classy yet practical clothiers of high quality with a low choice.
yess!
13 going on 30
Yes. One that's cute and trendy but still age appropriate and doesn't make us look like we're trying too hard to be super young, but also doesn't make us look old and frumpy.
Why stop there.
"30 single fabulous"
"40 and hopefull"
"50 and cats"
"60 and sags"
Etc.
😆
Makes no sense to continue to keep the international stores open when they continuously weren't profitable.
Bernice Acquah That is not always the case. Depends on the overall strategy. If the brand can afford the loses it could stay in a market that is promising in the future.
Marush Denchev it could’ve been if only these idiots actually understood fashion and branding outside the US
That is corporate greed.
yorknorthyorkeastyork etobicoketorontoscarborough that is an incorrect term corporate greed is a completely different thing compared to international business strategies, granted the strategy was idiotic but that’s not really corporate greed
@@ABEL-cd2sp it is the greed that drives the strategy so it is correct.
Maybe because their clothes are one time use garbage.
Please let us know which news article you read it from let the world know
When they started pricing stuff at $40.90 I was like oh no times must be getting hard smh
In hong kong its starting from $100 onwards. So its already cheap as its good quality.
Exactly! When Forever21 was at its peak, I don't think there was a single item in the store that cost more than $25
@@kiruishtiak4861 I hope hk dollars. Lmao.
I believe a lot of it comes from awareness of the damage of “fast fashion”. Such as filling landfills, and poor work conditions of others.
Hard to get upset when any decline in unsustainable fast fashion is usually a net positive for the world.
toastlover agreed let them die and take fast fashion with them. MSNBC made it seem sad, it’s a victory.
yes, one less store polluting the world with tacky plastic "clothes". good riddance
How? You just think so
I doubt there is a decline in fast fashion..people are buying more clothes online because there is a lot more discount stuff online...
@@tientrinh943 no. Fashion is the second most polluting industry in the world, only behind oil.
Forever chapter 11
Pablito, aye !
This joke is so lame
@Brian Waller
No surprise from these oligarchs
They didn’t realize that nothing is forever...
typhoons.earthquakes.tsunamis.floods KARMA, they aren’t forever, those things started in the 1900s and it will end someday.
Wrong. Death and taxes are forever.
ha
Forever 21’s quality of clothing is mostly terrible. Zara and some of H&M’s quality is better and more mature.
I went into a store that was closing and the sign out front said: “Everything Reduced!”.
I went inside and they were right!
Everything was really, really tiny! 😂
😂😂😂
😂
Lol putting stupid phrases and words on clothing makes the store look like the adult sized The Childrens Place.
21 year olds
I feel attacked . I love graphic shirts..
Sea Because Yes but they overdo it so much
That’s why I went inside! XD
It’s for the few Instagram “aesthetic” girls who wear ugly ass random clothes and still manage to look hot.
Every time I walked into a mall thru a forever 21 store and saw the weird clothing I always asked myself “Who the F*** buys this crap”
Exactly
True 🤣😂😆
Same lol never liked that place
Forever 21 is failing because people want sustainable clothing.
I don't actually think this is true, there are still a lot of people who just want cheap good looking clothes, and in my opinion Forever 21 lacks in the good looking part
Not true, Fashion Nova is thriving as a fast fashion business, Forever 21's problem was opening too many store, not advertising via social media and failing to adapt to the new culture of their age demographic.
@@olivianwaokocha5955 and
Putting 'good' memes on the back
Crop-tops just too many
Not adapting to other countries style
It's a movement, but the majority of people still prefer fast fashion.
First suitable clothing dont you go to events, party, birthdays .forever21 selling clothing for people love fashion and suitable price. You can buy tshirts, dresses, skirts, jackets, hoodies and etc on different price range. Similar to barshka, pull & bear ,Monkil, H&M,hollister these are matching brands not Zara or Victoria secret. I agree forever21 bought larger square feet but even H&M has that space
Fast fashion is a horrible industry
when rich people get greedy and want to make more money..........
I walked into the Chicago flagship store and even after crazy discounts I didn’t feel like buying a single item
That's because even after crazy discount they were marked up 90%
77Avadon77 the stuff is the same quality as primark
what a joke im not buying fast fashion anymore
Never care about brands! I always buy what is most comfortable for me and reasonable price! 😌😌😌
I kinda do but at least the same time I don't oop-
The store became synonymous with 45 year old mom's who like to still dress like they're 21. No daughter wants to dress like their mother. Clothes became tacky.
J T exacto oy I’m a 25 year old mom and like dressing feminine yet mature not juvenile
Facts the generation that made them hot grew older. This was for the Paris Hilton early Kim k gen. We're in the kyile Jenner bhad babi generation
You're so wrong. Vintage is very popular these days.. Lots of girls want to dress like their grandmothers did.
@@bloodycinephile key word GRANDMOTHER'S not aunts
J T 😂👍🏼
I can just hear the shocked pikachu meme.
“Treated other countries’ culture and shopping habits the same as the US” - pikachu meme
“Disregarded the importance of international trade laws” - pikachu meme
“Kept purchasing larger and larger rent when online shopping was rising” - pikachu meme
“Failed to market online” - pikachu meme
I’m glad forever 21 is slowly shutting down. One less fast-fashion brand is a small victory environmentally and ethically.
Can we get a “why did ed hardy fail”
I actually liked their colognes
crappy merchandise sold by a store with a crappy return policy
Owned by asians
They need to be more like Amazon/Costco. More liberal return policies and higher quality products. With those two things people will keep on coming and they will be more likely to pay a premium for it.
Parents wanted their kids to wear it once, be fashionable and then move on to be fashionable again with a never ending cycle. That is fraud. How can a company make money ?
Companies have failed to realize return policy is very important. I check that before I spend my money. And if there is a fee or store credit.. I don't shop with that company. Quality of the products are important as well. But if your making things one size fit all you'll never get the business you want.
@@Kesh994 And you are a scammer who wants the company to dress you for free. Cheater. By the way, you are or you're nitwit.
My key takeaway: research your market before trying to do business there.
@swave158 true but you should still research your market lol
@swave158 excellent point for sure. Market research alone isn't sufficient for success. The key is to take that and innovate. Yeah, Network tv is struggling to do innovative content 😂
@swave158 they are selling CROP TOPS in Saudi Arabia.
@swave158 women in burka still will lingerie. They don't wear crop tops.
Amen
I bought a bunch of clothes from f21 a few years ago, i wash shocked that after just 1 wash the quality deteriorated dramatically
I’ve been grateful for the store during my brokest years while homeless. I even used one of their dresses for my wedding when My husband and I were struggling to get by. Even Goodwill is more expensive these days!
The clothes in store were tacky, and shopping online was difficult due to weird sizing. I’d rather go thrifting
The clothes are low quality and they feel like they got to always have a weird logo or design of every item
One less store brand. One Less place to unnecessarily spend money
Georgi Georgiev one less to occupy job to millions of people
People spend more than they earn. Debt is history high.
@@germboy007 that's what fast food is for. Geez.
I always thought this was a place for teenage girls. I've never stepped foot into one though, and I'm not sure what I'm sitting here at 4 in the morning watching a video about its failure.
@@OpiumBride Dude chill this isn't tinder
Why be devastated over the demise of these retailers. Retailers that thrive have great products and services to offer. Obviously Forever 21 was no longer providing that.
Joe Bie so true, when ever I see one close I don’t really feel that bad for that exact reason
I always thought it was odd how in mine the second floor was always packed with random racks of clothes. It reminded me of a thrift store.
Thrift?? Haaahh!! Expensive and not worth the quality, Some of the sizes look like they're for kids, with bling
their clothing quality dipped, & they have uninspiring designs,
pricila what are you taking about quality? Its always has been cheap from China
They gotten too greedy lol all name
Brand will fall.
We knew they were desperate when they partnered with Cheetos
🤭
Lolz
B. D. Williams probably an intern that was obsessed with supply chain
@B. D. Williams Same. I said who thinks wearing job looking tops or being a walking advertisement is going to sell.
yassina alsahlania and the postal service OF ALL THINGS
Used to love them but over the last 4 years things changed massively.
The only high quality was the hangers the clothes were on 🤣
American style looks outdated and naff to a British/European eye. They didn't understand this.
These stores are all going by the wayside just like bcbg. They don't last long as people taste change plus the malls are dying.
At age 21: Shops at forever 21.
*20 years later*
I remembered a place that used to serve 21 year olds.
TheVideomaker2341 what’s the joke?
RIP😭 I had so many memories of shopping there as a teenager.
Because American women only wear yoga pants and hoodies.
Whoa...whoa...whoa first of all we wear sweats too!
Mary Speidel so trueeeeee lol
American women don't know what a woman should look like 😂
Also Australian
Ha ha. I just bought a hoodie this weekend at Uniqlo, and some leggings last month in a local mall.
Could've been avoided if they didn't write dumb things on each good article. (Watch "The Greatest Story Never Told")
Marc Tom exactly, I wouldn’t be caught dead walking around with some of the stuff they put on tops
1dogissky they don’t create those, they just buy them from China
Casey did I say they created them? They make the designs for some of their items.
1dogissky did I say you siad you did?
1dogissky
DAMN you got roasted!!
You want to open stores in Germany and dunno sunday is a holiday there, that explains a lot why you fail
Ma Sato what?
crunch9876 In Germany, all stores except pharmacies and gas stations have to be closed. You cannot even wash your car - Sunday is for family, museums, public pools, restaurant visits, not for shopping or work.
P.S. writing this on a Sunday in Germany, now going to a museum, then heading to the public pool and then going out to eat 😅
@@flori5548 but not restaurants?!
@@eyeofthetiger6002 restaurants are open, though employees get payed more if they work every sunday (atleast in austria)
@@flavia4408 I don't know if I can cope with most shops shutting on Sundays as I'm so used to all shops (except banks) opening 7 days a week here in the UK!
Us Europeans (Irish) have a completely different style to Americans ... that’s why
Leah Americans don’t even shop at Forever 21 anymore. Most of us who used to shop there were in high school. The majority of us now are working young professionals. That’s why they failed.
poor quality clothing
@@Lee-ii9mk I'm British but you must be stupid to consider HK Britain's, read some history lol
I had a friend that worked a forever21 in high school (back in 2008). She said that when they got a new shipment of clothing they would have to throw most of it out because the garments were too damaged.
Kids are wearing Gucci and clout chasing now, that’s why.
🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 truue
Hahahaha
You nailed it
Gucci for ever. Gucci gang Gucci gang
You need to talk to your experts about turning off the speakers when they talk, their sound quality sucks
It simple - all customers want are nice designs, good quality and decent pricing
I dont buy fast fashion anymore. I like my minimalist wardrobe and dont care if I wear the same things over and over again as long as I’m happy with them. My wallet is also benefiting from this and I like that!😎🤗
That’s because we now shop at Ross 😂💀
Ross is cheap clothes fade when washed
Ross Dress for Less 💯
😂😂😂🤦🏽♀️🤷🏾♀️
Their clothes are outdated that never evolved as time went on. Who wears crop tops anymore or see through leggings.
I wear crop tops , but more trendy, not their style
? Plenty of people wear crop tops, what do you mean?
Tons of girls wear leggings. You do too. Its okay
@@andreab9729 yeah those who want attention. Guys aren’t stupid. Women make it seem so oh yeah we wear these mini skirts for us we show our cleavage for us and ask guys not to look shall I keep going on?
The men’s clothes are unwearable! Neon colors with crazy emblems. Who wears this stuff?!
Some men did. In the eighties!
Apart from catering to a bunch of teenagers as well as having an ignorantly small male section, I honestly couldn't see why they would close🙄
@@shootermcgavin7777 lol exactly! The section is extremely small and usually tucked away in a corner.
I feel you on the male section. They had heritage 1981 for men and I liked the name and clothing but that just disappeared
i didn't even know they sold guy clothes till about a year ago. someone brought me in one. I'm like "why we going here, they only sell women's colthing?" lol
When over-expanding supply didn't meet few demands, and quality is even questionable.
Fashion nova took their business 🤣
Jesus hernandez Not really
Fashion nova is going to fail too it already is the younger generation are into thrifting and old cool styles
Walking into Forever 21 is like walking into a Five Below but for clothes.
Five below is better. At least they have a reasonable price.
Why was every “expert” using a tin can for a microphone.....
smeador00 they ran out of toasters
Because most are using their computers/phone microphone...
You have to use your head once in a while little guy.
@Timtamalama once again use your head and think. Like come on bro why you gotta be dehydrated rock hard stupid?
Why would they (cnbc) fly a whole crew to film someone for ~30 sec of content. when it'll be easier/cheaper/convenient just to skype them...
😂
@@JeffM375 lol
4 billion in sales to bankruptcy in 4 years... Thts a tale worth a case study for B. Schls
How do these companies expect not to appear cheap if they make the clothes for cheap in order to post profits? A lot of times, business doesn't make sense to me.
At the first I visited it. There are tons of questions in my mind: “ how come such a store survive? Their quality doesn’t match their price at all. For targeting the young people in the fast faction field, definitely, their design is terrible.”
For its bankruptcy, please don’t blame the online shopping and economic issues.
Apparently they thought blasting music so loud employees can’t here you was the way to go 🤷🏽♀️
They should change the name and call it "Forever Dirty 30"
Do Calvin Klein. I never see anyone shopping or wearing CK clothes in China.
coz it's expensive
By this time next year they will be completely shut down and out of business in the U.S.
🙏
I better use that gift card I’ve had for years.
If I'm not mistaken, Forever 21 is a Korean brand... or perhaps a Korean-American brand. It did very well in Seoul in 2010. I shopped in their 3-story store in Myeongdong and loved it. But when I moved back to San Diego, I couldn't stand the store. The clothes looked like they belonged in a garage sale. As for opening stores in Germany (I live here now) without bothering to research the market, this company deserves what it gets.