GA4 SEO & PPC Reporting

Google’s new reporting platform, Google Analytics 4 (GA4), has very different reporting from what you might be used to in Google Universal Analytics. We take a look at where you can find your SEO and Paid Search (PPC) reporting in the new interface. We also look at how to connect your Google Search Console to your GA4 account (something you really should do sooner than later).
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[@apothecamarketing]

We'll be adding upcoming videos about the explore reporting tool soon.

[@LennyYT]

🍿🍿🍿

[@samm5535]

super underrated

[@LennyYT]

Great video🎉anything there helpful to understand brand and seo improvements as a result of paid social and ppc?

[@apothecamarketing]

Probably the closest thing that will help with this is the Attribution reporting. This will help you to see how many customers are using specific channels as part of their return visits to your site. For instance you can see how many used SEO and/or Social Media as well as PPC.

[@LennyYT]

@@apothecamarketing that would make a killer video🙏thanks🚀

[@AlexaWilliamsMeisler]

Can you share how to find traffic for only one post for a specific date range?

[@apothecamarketing]

I assume you're talking about a specific blog post? If you have your Google Search Console connected to your GA4, you can go to Acquisition > Acquisition Overview and click on the card that shows Google Organic Search Traffic. In this report you can select landing pages, and it will show Organic clicks, impressions, etc. You can also go to Engagement > Pages and screens and create a filter for Source/Medium and select Organic.