the R.E.M lip products (specifically the plumping lipgloss) are actually quite good, but the brand DEFINITELY does not stand on its own two feet. i don’t know anyone who uses their products, nor have i ever seen anyone recommend them!
I recommend the Sweetener foundation to anyone I meet. It's probably my favorite foundation. When I'm out of my current ones, I'm going to repurchase the REM one.
The products themselves arent bad, so Ive read, just just they dont have their own pov in order to stand apart from Grande. But maybe thats not their goal and they want it as fan service 🤷
I love the plumping gloss, but I went to order the Glinda drops and the mascara and the Glinda drops are skincare with glitter and the mascara isn’t waterproof so i couldn’t do it
Ariana’s makeup always felt like a cash grab because she’s never been known for her makeup. She’s never started a makeup trend or seemed passionate about it. So it seemed out of nowhere. Her products look like kids makeup and she’s never had a staple product. It would’ve been smarter for her to create body scrubs and oils to go with her perfumes or maybe homeware scents and candles to match her perfumes. Her makeup brand definitely won’t be missed in the beauty world.
Its an of-the-moment brand most definitely. But hey, we all like a bit of fun every now and again, and at least its nice to have a celebrity line thats not embarrassingly shooting for the starts and failing. Its humble in a way that they know their lane and they stick to it despite knowing its limitations
@@underskinYT True. This make up like would’ve done better in the 2016 era where people were over consuming makeup products. In todays economy people just want products that go with their every day look so having a staple product is important.
A polite suggestion? maybe a pat mcgrath video? I’ve not noticed any other creator do an in depth dive on her brand (u do the best brand analysis videos in my opinion ) much love x
This is the nicest suggestion Ive had 😂😂 I am DYING to do Pat McGrath, both in brand and as a biography, very much up my alley. I think it may be a little while though as I tend to wait for the founders passing to do a bio. Maybe one now and one later 🥰
I feel like if Ariana put the effort that she did for the Wicked Collab in every product that she produces, I think it would be more appealing to a wider range of people. The eyeshadow palette, while pretty pricey, is so high quality and pretty ❤
@underskinYT i think so. I think she was more involved with the making and advertising of the Wicked makeup, and it's pretty obvious that she loves the Wicked products. It kinda reminds me of how involved she is in the making of her perfumes, and I can say that they smell amazing! This is my opinion, though, since the Wicked packaging has improved immensely compared to her usual products, which I find the packaging is cheap and seems like it could sell in Claire's for a cheaper price.
if rem beauty had at least one product that would be their staple, but none of their products are remarkable, in fact, they're are all quite mid. you could say their shade range is impressive, but being inclusive nowadays is the bare minimum. she should stick to fragrances (i only heard good things about them) and let this brand die before it becomes a bigger problem for her.
I try to make it digestible even for everyone of course, sometimes business can be a bit clunky and heavy to digest, so glad to make it more fun to engage 🥰
I just don't think Ariana has done any of the leg work and was premature to test out if the brand can fly without her.... these intermittent sales between popularity will not spawn any hero repeat products... how can the company survive without that
you do know Ari's been working on RB since like 2019 right and that was almost 6 years ago.. she's a businesswoman she's very hand on with everything she does including her brand...
For sure, its unlikely to be really her own pov for the brand, but also we cant attribute that unfairly, almost no celebrity really is the creative force behind their brands, no least because they have no time to do that. Theres delegation happening in every brand and thats expected and okay. Branding wise, I think more work needs to be done if they want it to last longer than her celebrity, but maybe thats not their aim and theyre okay with that 🤷
I was today years old when I learned Ariana Grande had a makeup line lol. I knew she did perfumes, but I didn’t know about makeup. Honestly, celebrity makeup lines are exhausting now. I bet most of them are just figureheads. Are they actually developing formulas, makeup looks & mixing colors?
Oh theres no way she has the time nor the expertise to mix her own formulas, and thats probably a good thing, Id rather have someone else make it than have a subpar product. The other question is really if the marketing is her pov at all, which I also dont think it is
The only thing i liked about REM was the space theme. It reminded me of Y2K, which i lived through. I'm guessing the space theme was dropped because y2k is no longer trending.
@underskinYT I didn't say I slept I just said her voice is relaxing and calming I almost slept. Like she has a calm voice. Anyways, yeah I'm one kind of sleeper as you've said. Maybe I was tired when watching this video. I still got what she was saying.
Honestly I don’t think it’s the biggest brand and I wasn’t that interested in trying it but after getting a couple lip glosses I actually really like the collection. I got the entire new collection for wicked just bc I thought they were different. Everything is honestly amazing I love the eyeshadow and they had a black lipstick that is ph changing that is like black honey but better. Honestly my favorite lip ever I wish it wasn’t limited. Finally I like the sparkly eyeliners I have the silver but want the blue + white it’s amazing. I hate to say but it’s quickly become my new favorite and hope it doesn’t collapse.
TLDR I think her products are great and unique. Especially in person the products really do pop and look exceptionally pretty. Didn’t think I would be such a fan of her stuff but I haven’t tried anything I do like even though I did find it underwhelming at first
The products themselves dont get bad reviews at alll, its likely why her financial anaylysts okayed her taking the brand from morphe, but I think if the brand want to keep longer than her personal fame they just need a small tweak to make it stand apart from grande herslef
Ugh! I hate the Rudolph the Red Nosed Reindeer look on the tip of the nose through highlighter Ariana’s wearing at 10:00. It’s even worse here because she only seems to have highlighter on the tip of her nose and nowhere else on her face.
So I know that your videos mainly focus on beauty brands, but I feel like an interesting topic to delve into would be the ignorance on olive skintones in the beauty industry. I know the beauty industry still has a difficult time with inclusivity generally, but olive undertones are consistently ignored (so us green people have to contend with either looking too pink or orange 😂) . Only in the last few years have a few brands (like Fenty and Rare Beauty) started putting out olive base products, but it's still severly lacking.
It was dead a long time ago, she needs to stop selling makeups and start listening to what we arianators want like girl we don’t want ur makeup we need new music release, THE TOURRRR 😫
The products are actually good and she has been known for her iconic makeup so to me it made since she made a brand. And I like the look of the packaging but I do wish it wasn’t all plastic.
rem beauty is a beautiful makeup line that might not be for everyone but that doesn't mean its a flop. I use a few rem beauty products daily (I love love the lip products), the quality is amazing. regarding people not being able to see ariana in a makeup brand...... you seriously live in a cave if you don't think of eyeliner and ponytails when you think of ariana. ariana is known for her beauty and many eyeliner looks so.... REM BEAUTY MAKES SENSE. as a ariana fan for over 10 years, I could absolutely see ariana in this brand and ariana has always loved creating products hence her extensive line of perfumes so rem beauty was another creating experimentation/business that she wanted to do. the products do hold up (people need to stop hating on brands or products when they haven't tried a variety of the products for a long amount of time) but obviously beauty and beauty products are different for everyone. just because rem beauty doesn't suit someones style, skin type or comfort does not mean that its a flop or a bad brand. I think rem beauty will continue to do very well for a very very long time.
I think your comment really proves my point. Its a fine brand meant to be made for fans. Would a non-fan become this attached? Probably not. But is it good enough to provide decent products to those that do like her? Absoluely! It seems to know its lane and enjoys being there, theres nothingwrong with that at all; it just doesnt have longevity. Do all brands need to be forever? Maybe not, and it is at least refreshing to have a brand try to be nothing but what it is
Idk, other celebrities built their makeup brands where it actually made sense, like Rihanna who revolutionized foundation and shade range and Lady Gaga who has always been known for her bold and boundary-pushing makeup looks, but for Ariana it always felt rather…plain 😅 I do like her perfumes tho, they‘re really cute ❤
Its all about a point of view. Rihanna attached inclusivity to her brand, Gaga (after the rebrand) was artistic creation, rem is still pretty much about Ari
I had no idea REM was part of forma! When rem announced it felt…bland. Sort of on brand I still love the lipstick packaging and eye shadow pallet it reminds me of the BYREDO eyeshadow. but none of it caught my eye enough to buy or stand out. She is most definitely a perfume tycoon, but makeup she is not maybe it can turn around but I just need to see more personality from it now that it’s independent. Very interesting the partnership with live nation though🤔and Congrats on getting a sponsor!
I think its interesting too. I do think it needs a better identity if it wasnt to live on longer, but theres nothing really wrong with a cash grab as long as its not exploitative (which this isnt) and they market it as such (which they are)
The product itself looked so good. I loved the eyeshadow shade swankified (I hope I remember it right, its the goldish one), so my critique or constructive criticism isnt about thag at all, the product is interesting, but its limited
The product itself looked so good. I loved the eyeshadow shade swankified (I hope I remember it right, its the goldish one), so my critique or constructive criticism isnt about thag at all, the product is interesting, but its limited
is rem beauty not one of the top performing celeb makeup lines? i thought it might’ve been a flop too but idk i see things sold out and some items being used and the instagram is active as hell. even sabrina carpenter mua uses rem. i heard some products are outstanding and others are just ok.
I tried the plumping lip glosses and I really like the pigment and formula. The customer service was also top notch. I just don't find the packaging attractive at all.
I think the biggest problem is the marketing. I didnt even know it was a Ariana brand when i first started seeing it. Because of the name i thought it was one of those brands. That our grandma wear. Similar to Mary kay. But when i did find out if was her brand. It seemed more like a cash grab. Loke after the success riri, kylie, and selena came out with their brands. Its seems like everybody starting doing it. The difference is they seem gunine about thair brands. With ariana it seems like a cash granlb
Well tbf, neither kylie, rihanna not selina came up with the ideas for their brands either, theyre all faces of brands that were preplanned too. Ive done videos aabout all of them actually
i’m gonna have to strongly disagree, i love all her products so much!!! they’re an everyday for me. and i think that now she took back her power and isn’t associated with Morphe anymore they’re drastically improving. the standouts in my opinion is the Glossy Balms, Liquid Eyeshadow, Lip Glosses, Foundation, and the On Your Collor Lipsticks!
For now the brand is okay. A ceelbrity brand that acts as one isnt inherently bad at all, esp nowadays when decent make up is so easy to formulate and produce. But it needs a better point of difference if it intends to last longer than her personal fame
@@underskinYTit’s also important to note that she stopped everything she was doing in her career to prepare for & be in the Wicked movie ….. i feel like now she can really focus on improving this brand. the Wicked Collection is so good, i only see the brand improving as time goes on.
Oh everything falls eventually. The channel cannot go on forever just as rem cant and even disney cant. Its just about identifying points of weakness and discussing them
First of all, REM Beauty is a terrible name. And no offense to Ariana, who is a cute girl but not really a pretty girl even tho she's already 32 years old. She has had many facial plastic surgeries and has worn the same dull hair and makeup look for the last 10 years. Every. Dang. Time.
Umm first off, the name has a significant meaning to her, second she's 31, lastly what's the difference between between being pretty and cute, I think definition wise they aren't far off, she's beautiful the way she is, her hair and make looks amazing the way she is, nobody told you to remove the hair in your nostrils or change your saggy bun or what so pls STFU, it's giving hater energy and you weren't smart with it, just look so dumb even trying
The name *is* bad. Rem doesnt roll off the tongue and its not well connected to Ari as a person so much as Ari’s album as an entity which is then connected to her, so a secondary connection that doesnt have the longevity baked in that it really needed to be her own brand. With that said, my gosh I think shes absolutely stunningly beautiful, surgery or not I would kill to look like her, so I think its unfair not to call her beautiful, because she is. Do I think she is creative with hair and make up? No, of course not. But becUse of her Nickelodeon past, she couldnt be rly to grow a good brand. But also, make ip brands dont always have to be creative make up. If she had made a reliable make uo thats the same every time, like her make up comes across as, that also wouldve been an interesting differentiator; reliable and lasting celeb make up. I think there were better ways to go with the brand and they missed that in favour of short term hype-based profits (which is also fune if they acknowledge what theyre going after, which it seems like they are acquiescing to)
This is definitely an troll hate comment. The name of the brand comes from a song that she did from Sweetener. To me it's another way to put her mark on the branding by intertwining her makeup brand with her music career.
This is absolutely not a swipe at her. She is one of the most talented people (not just singers) of our generation. This is about the company alone. Huge distinction
You always drop a new vid when I need a study buddy the most, I am so grateful 🥲 I will leave a more interesting comment later when I finish the video, but right now it's study time!
I believe the rem beauty just a normal brand. Honestly i will always honest the liquid and cream products from rem are good not gonna lie but the powder formula 🥲 it's givinh morphe dry formula I don't why even the new product like bronzer and blush have that feeling dry. I hope they're foundation can enter my country market, u tired for pre order from someone in usa for that
👒🔍 Download June’s Journey for free now using my link: woo.ga/xvmb0jt1
the R.E.M lip products (specifically the plumping lipgloss) are actually quite good, but the brand DEFINITELY does not stand on its own two feet. i don’t know anyone who uses their products, nor have i ever seen anyone recommend them!
I recommend the Sweetener foundation to anyone I meet. It's probably my favorite foundation. When I'm out of my current ones, I'm going to repurchase the REM one.
The products themselves arent bad, so Ive read, just just they dont have their own pov in order to stand apart from Grande. But maybe thats not their goal and they want it as fan service 🤷
It's Ariana Grande brand. Always has been. Without her, there's not rem beauty.
@@JensenWinchester1 I also love the sweetener foundation, it's the only true satin finish I've ever found
I love the plumping gloss, but I went to order the Glinda drops and the mascara and the Glinda drops are skincare with glitter and the mascara isn’t waterproof so i couldn’t do it
Ariana’s makeup always felt like a cash grab because she’s never been known for her makeup. She’s never started a makeup trend or seemed passionate about it. So it seemed out of nowhere. Her products look like kids makeup and she’s never had a staple product. It would’ve been smarter for her to create body scrubs and oils to go with her perfumes or maybe homeware scents and candles to match her perfumes. Her makeup brand definitely won’t be missed in the beauty world.
Its an of-the-moment brand most definitely. But hey, we all like a bit of fun every now and again, and at least its nice to have a celebrity line thats not embarrassingly shooting for the starts and failing. Its humble in a way that they know their lane and they stick to it despite knowing its limitations
They all are. Including rare beauty 😂
@@underskinYT True. This make up like would’ve done better in the 2016 era where people were over consuming makeup products. In todays economy people just want products that go with their every day look so having a staple product is important.
The eye liner paired with the pony tail went hand in hand, she made those to things a massive trend.
@@James-re3lz No she didn’t. Ariana has never started a makeup trend.
A polite suggestion? maybe a pat mcgrath video? I’ve not noticed any other creator do an in depth dive on her brand (u do the best brand analysis videos in my opinion ) much love x
Yes!
Yes! Do Pat McGrath!
This is the nicest suggestion Ive had 😂😂 I am DYING to do Pat McGrath, both in brand and as a biography, very much up my alley. I think it may be a little while though as I tend to wait for the founders passing to do a bio. Maybe one now and one later 🥰
@@underskinYT Also Issamaya!
@@underskinYT honestly take your time your content is amazing ❤️
This brand gives wet n wild 20 years ago. SMH
Very that
@@underskinYTkiko Milano also
omg yesss
I literally didn’t know it was a modern brand, I thought it was something brought back from the early 2000’s 🙈
I feel like if Ariana put the effort that she did for the Wicked Collab in every product that she produces, I think it would be more appealing to a wider range of people. The eyeshadow palette, while pretty pricey, is so high quality and pretty ❤
You think there was effort in the wicked collab?
@underskinYT i think so. I think she was more involved with the making and advertising of the Wicked makeup, and it's pretty obvious that she loves the Wicked products. It kinda reminds me of how involved she is in the making of her perfumes, and I can say that they smell amazing!
This is my opinion, though, since the Wicked packaging has improved immensely compared to her usual products, which I find the packaging is cheap and seems like it could sell in Claire's for a cheaper price.
My two cents: she rooted her brand in her public persona. Rem beauty is nothing without her.
The only " unique" or " niche" thing about her makeup is maybe her eyeliner. I've tried her eyeliner. It's meh
I want to try it so badly from the promotion, but maybe this comment was all I needed 😂
@@underskinYT I feel like u should try it. U never know
the “dime in a dozen, mediocrity” wicked reference! ate
after finishing the video, i realised that there was a bunch of different wicked references! i caught and loved each one of them!🙂↕️💕🫧💚
I hoped someone would catch the too-many references 😅
if rem beauty had at least one product that would be their staple, but none of their products are remarkable, in fact, they're are all quite mid. you could say their shade range is impressive, but being inclusive nowadays is the bare minimum. she should stick to fragrances (i only heard good things about them) and let this brand die before it becomes a bigger problem for her.
Well I think their hero product is meant to be the eyeliner, esp in white. But it definitely didnt take to the market as it looks like they expected
@@underskinYTno one did white eyeliner before (nyx and many others). How original 😂😅
hmm maybe you haven't tried out a variety of the products bc there definitely is but a staple makeup item is different for everyone within a brand
I absolutely love the use of Business Management Tools for reference! It makes your points far easier to understand
I try to make it digestible even for everyone of course, sometimes business can be a bit clunky and heavy to digest, so glad to make it more fun to engage 🥰
I dont think it flopped but to her standards maybe but not overall. Her foundation and concealor line is quite successful
Flop, no. Limited, yes
I just don't think Ariana has done any of the leg work and was premature to test out if the brand can fly without her.... these intermittent sales between popularity will not spawn any hero repeat products... how can the company survive without that
you do know Ari's been working on RB since like 2019 right and that was almost 6 years ago.. she's a businesswoman she's very hand on with everything she does including her brand...
For sure, its unlikely to be really her own pov for the brand, but also we cant attribute that unfairly, almost no celebrity really is the creative force behind their brands, no least because they have no time to do that. Theres delegation happening in every brand and thats expected and okay. Branding wise, I think more work needs to be done if they want it to last longer than her celebrity, but maybe thats not their aim and theyre okay with that 🤷
I thought the name was odd. She wasn’t know for that song. Also, the song REM, was originally sung by Beyoncé then given to Ariana
Its a strange name and dated the brand very quickly. The name itself describes the fleeting goals of the brand
I was today years old when I learned Ariana Grande had a makeup line lol. I knew she did perfumes, but I didn’t know about makeup. Honestly, celebrity makeup lines are exhausting now. I bet most of them are just figureheads. Are they actually developing formulas, makeup looks & mixing colors?
Oh theres no way she has the time nor the expertise to mix her own formulas, and thats probably a good thing, Id rather have someone else make it than have a subpar product. The other question is really if the marketing is her pov at all, which I also dont think it is
How would celebrities develop formulas? They’re not scientists.
loved the wicked lyric tie-ins throughout 😆
Hahahaha Im such a nerd
Yeyyy 🎉 Watching it now, congratulations on the sponsorship!
Thank you!! And double sponsored too! One here and one on understitch (and a game I genuinely enjoy too which is nice 🥰)
@underskinYT way to go!
She need to just launch in Asia’s Sephora they only release it in Europe
Sephora isnt doing that well in Asia atm, they just pulled out of Korea
@@underskinYTJapan too!
The only thing i liked about REM was the space theme. It reminded me of Y2K, which i lived through. I'm guessing the space theme was dropped because y2k is no longer trending.
Oh I love the packaging, but that almost doesnt matter if it doesnt read as Aro
i feel like they need a whole rebrand, something that actually sets them apart from the rest
A good pov for sure wiuld help
Your voice is so calming with that background music you're using and I darn nearly slept.
You sleep to nails on chalkboard? Wow youre one kind sleeper 😂😂
@underskinYT I didn't say I slept I just said her voice is relaxing and calming I almost slept. Like she has a calm voice.
Anyways, yeah I'm one kind of sleeper as you've said. Maybe I was tired when watching this video. I still got what she was saying.
Side note not sure why wicked needs to be 2 parts
not going to completely spoil it but think of dorothy in oz
Honestly I don’t think it’s the biggest brand and I wasn’t that interested in trying it but after getting a couple lip glosses I actually really like the collection. I got the entire new collection for wicked just bc I thought they were different. Everything is honestly amazing I love the eyeshadow and they had a black lipstick that is ph changing that is like black honey but better. Honestly my favorite lip ever I wish it wasn’t limited. Finally I like the sparkly eyeliners I have the silver but want the blue + white it’s amazing. I hate to say but it’s quickly become my new favorite and hope it doesn’t collapse.
TLDR I think her products are great and unique. Especially in person the products really do pop and look exceptionally pretty. Didn’t think I would be such a fan of her stuff but I haven’t tried anything I do like even though I did find it underwhelming at first
The products themselves dont get bad reviews at alll, its likely why her financial anaylysts okayed her taking the brand from morphe, but I think if the brand want to keep longer than her personal fame they just need a small tweak to make it stand apart from grande herslef
I don’t play games, but I do love watching ( listen at work ) your videos !!
Thank u !
Is very therapeutic listening!!
So many people listen to my videos instead of watching and that makes me so happy to know that the information is so rich it doesnt need a visual 🥰
Two videos on one day?! We are well fed! Lemme go make some noodles to enjoy with this
And both sponsored too!!! Very very happy 🥰🥰
@underskinYT 🫶🏻
Ugh! I hate the Rudolph the Red Nosed Reindeer look on the tip of the nose through highlighter Ariana’s wearing at 10:00. It’s even worse here because she only seems to have highlighter on the tip of her nose and nowhere else on her face.
Hahahahah its the trend 😂
loving the wicked references 😂 so subtle but so good
Wickedness must be punished!!!! 😂
So I know that your videos mainly focus on beauty brands, but I feel like an interesting topic to delve into would be the ignorance on olive skintones in the beauty industry. I know the beauty industry still has a difficult time with inclusivity generally, but olive undertones are consistently ignored (so us green people have to contend with either looking too pink or orange 😂) . Only in the last few years have a few brands (like Fenty and Rare Beauty) started putting out olive base products, but it's still severly lacking.
Have you tried MAC? Its quite full coverage but they have different bases for all their colours, their system is brilliant actually
loved the video !! also loved the wicked references, i was wondering if i was going crazy or if it was on purpose 😭😭
Are people born referencing? Or do they have referencing thrust upon the? After all, she had a father, she had a mother as so many do
It was dead a long time ago, she needs to stop selling makeups and start listening to what we arianators want like girl we don’t want ur makeup we need new music release, THE TOURRRR 😫
Wicked tour 2026 😂
The products are actually good and she has been known for her iconic makeup so to me it made since she made a brand. And I like the look of the packaging but I do wish it wasn’t all plastic.
Has she been known for her incredible make-up? Or has she just been known for being beautiful and having the same make-up a lot?
@ I would say both, a lot of girls from my gen would always wear Ariana grande make up to school. Her looks from 2017.
More like. She's was known for the pony tail 😭 @@underskinYT
Can we have a video on summer Fridays? They’ve been at the top of their game recently
Hmmm maybe, Ive been wanting an exaple of trend following
rem beauty is a beautiful makeup line that might not be for everyone but that doesn't mean its a flop. I use a few rem beauty products daily (I love love the lip products), the quality is amazing. regarding people not being able to see ariana in a makeup brand...... you seriously live in a cave if you don't think of eyeliner and ponytails when you think of ariana. ariana is known for her beauty and many eyeliner looks so.... REM BEAUTY MAKES SENSE. as a ariana fan for over 10 years, I could absolutely see ariana in this brand and ariana has always loved creating products hence her extensive line of perfumes so rem beauty was another creating experimentation/business that she wanted to do. the products do hold up (people need to stop hating on brands or products when they haven't tried a variety of the products for a long amount of time) but obviously beauty and beauty products are different for everyone. just because rem beauty doesn't suit someones style, skin type or comfort does not mean that its a flop or a bad brand. I think rem beauty will continue to do very well for a very very long time.
I think your comment really proves my point. Its a fine brand meant to be made for fans. Would a non-fan become this attached? Probably not. But is it good enough to provide decent products to those that do like her? Absoluely! It seems to know its lane and enjoys being there, theres nothingwrong with that at all; it just doesnt have longevity. Do all brands need to be forever? Maybe not, and it is at least refreshing to have a brand try to be nothing but what it is
Idk, other celebrities built their makeup brands where it actually made sense, like Rihanna who revolutionized foundation and shade range and Lady Gaga who has always been known for her bold and boundary-pushing makeup looks, but for Ariana it always felt rather…plain 😅 I do like her perfumes tho, they‘re really cute ❤
Its all about a point of view. Rihanna attached inclusivity to her brand, Gaga (after the rebrand) was artistic creation, rem is still pretty much about Ari
I had no idea REM was part of forma! When rem announced it felt…bland. Sort of on brand I still love the lipstick packaging and eye shadow pallet it reminds me of the BYREDO eyeshadow. but none of it caught my eye enough to buy or stand out. She is most definitely a perfume tycoon, but makeup she is not maybe it can turn around but I just need to see more personality from it now that it’s independent. Very interesting the partnership with live nation though🤔and Congrats on getting a sponsor!
I think its interesting too. I do think it needs a better identity if it wasnt to live on longer, but theres nothing really wrong with a cash grab as long as its not exploitative (which this isnt) and they market it as such (which they are)
I got a couple pieces from the wicked collab and i was so impressed that i will be definitely wanting to try more from her brand!
The product itself looked so good. I loved the eyeshadow shade swankified (I hope I remember it right, its the goldish one), so my critique or constructive criticism isnt about thag at all, the product is interesting, but its limited
The product itself looked so good. I loved the eyeshadow shade swankified (I hope I remember it right, its the goldish one), so my critique or constructive criticism isnt about thag at all, the product is interesting, but its limited
is rem beauty not one of the top performing celeb makeup lines? i thought it might’ve been a flop too but idk i see things sold out and some items being used and the instagram is active as hell. even sabrina carpenter mua uses rem. i heard some products are outstanding and others are just ok.
I think so yes, it seems to be doing well, but the video ending isnt about where they are *now* but about the lasting potential of the brand
@ yes super interesting i’d like to see where it goes and their potential
@@user-fe8uq9zp2gas far as I know… it’s not that successful. Not nearly as close to Rare or Fenty or Haus Labs
@@underskinYT that remains to be seen tbh
Oooooooh new upload let’s goooooo
I tried the plumping lip glosses and I really like the pigment and formula. The customer service was also top notch. I just don't find the packaging attractive at all.
How was the CS good for you?
5:44 okay dancing through life wicked reference love
Theres too many isnt there, I cut out like three other lyric references 😂😂
Those wicked palletes remind me of odens eye palletes
Her foundations are actually really good
Im sure theyre not bad, but how different can they be?
i was at the macys herald square drop and got a meet and greet ticket 😭
Nooooo
Hybe is everywhere my god
I mean, it’s an incredible company, it really changed the game of Korean music
could you please make a video on downfall of jaclyn hills beauty , jewelry and lounge brand ?!
Oh its very much in the works
Tbh ALL of the wicked collabs for all brands doing it are just pink and green! so i cant blame her.
But thats the point, it couldve been anyone
@@underskinYT you are right!
She's promoting it with the Wicked movie !
That is quite a large section of the end of the video my guy
@@underskinYT Oops, I commented while watching the video, my bad.
I think the biggest problem is the marketing. I didnt even know it was a Ariana brand when i first started seeing it. Because of the name i thought it was one of those brands. That our grandma wear. Similar to Mary kay. But when i did find out if was her brand. It seemed more like a cash grab. Loke after the success riri, kylie, and selena came out with their brands. Its seems like everybody starting doing it. The difference is they seem gunine about thair brands. With ariana it seems like a cash granlb
Well tbf, neither kylie, rihanna not selina came up with the ideas for their brands either, theyre all faces of brands that were preplanned too. Ive done videos aabout all of them actually
rem its selling amazing numbers
For now, yeah. But thats what I said
I see the wicked references💚💚💚
Unlimited 💚💖
can u do a video on painted by james charles what do you think about his brand?
Id love to actually, next video will be max factor biography though 🥰
@@underskinYT Soooo excited to watch it!!
omg can yall please stop mentioning queen for views
Its a king now, the queen died a while back
i’m gonna have to strongly disagree, i love all her products so much!!! they’re an everyday for me. and i think that now she took back her power and isn’t associated with Morphe anymore they’re drastically improving.
the standouts in my opinion is the Glossy Balms, Liquid Eyeshadow, Lip Glosses, Foundation, and the On Your Collor Lipsticks!
For now the brand is okay. A ceelbrity brand that acts as one isnt inherently bad at all, esp nowadays when decent make up is so easy to formulate and produce. But it needs a better point of difference if it intends to last longer than her personal fame
@@underskinYTit’s also important to note that she stopped everything she was doing in her career to prepare for & be in the Wicked movie …..
i feel like now she can really focus on improving this brand. the Wicked Collection is so good, i only see the brand improving as time goes on.
am i the only one catching the wicked references?
Together we’re unlimited
??? Her make up brand did not fall. Its doing pretty well
✨watch the end of the video✨
@underskinYT ok ❤️
The inedible fall of underskinYT
Oh everything falls eventually. The channel cannot go on forever just as rem cant and even disney cant. Its just about identifying points of weakness and discussing them
meanie
Gag it
Flip it to the side and get all up in it
Love any video about her failures 😂
did she even advertise that brand anymore?
I don’t think she does proper adverts at all really, just social media
Great video
Thank you! 😊
First of all, REM Beauty is a terrible name. And no offense to Ariana, who is a cute girl but not really a pretty girl even tho she's already 32 years old. She has had many facial plastic surgeries and has worn the same dull hair and makeup look for the last 10 years. Every. Dang. Time.
How is Ariana grande not a pretty girl? Are you blind lol if that’s the case who would you say is a pretty girl? 😂
Umm first off, the name has a significant meaning to her, second she's 31, lastly what's the difference between between being pretty and cute, I think definition wise they aren't far off, she's beautiful the way she is, her hair and make looks amazing the way she is, nobody told you to remove the hair in your nostrils or change your saggy bun or what so pls STFU, it's giving hater energy and you weren't smart with it, just look so dumb even trying
... your wrong but keep telling yourself that honey
The name *is* bad. Rem doesnt roll off the tongue and its not well connected to Ari as a person so much as Ari’s album as an entity which is then connected to her, so a secondary connection that doesnt have the longevity baked in that it really needed to be her own brand. With that said, my gosh I think shes absolutely stunningly beautiful, surgery or not I would kill to look like her, so I think its unfair not to call her beautiful, because she is. Do I think she is creative with hair and make up? No, of course not. But becUse of her Nickelodeon past, she couldnt be rly to grow a good brand. But also, make ip brands dont always have to be creative make up. If she had made a reliable make uo thats the same every time, like her make up comes across as, that also wouldve been an interesting differentiator; reliable and lasting celeb make up. I think there were better ways to go with the brand and they missed that in favour of short term hype-based profits (which is also fune if they acknowledge what theyre going after, which it seems like they are acquiescing to)
This is definitely an troll hate comment. The name of the brand comes from a song that she did from Sweetener. To me it's another way to put her mark on the branding by intertwining her makeup brand with her music career.
💙💙💙
🩵🩵🩵
amen
Me when I realise Im so gay
Assalamualaikum Ariana Grande always the best❤
Do love her
will there ever be a day when people are not taking a swipe at her ? The most multi talented artist of this generation ...... accept it .
This is absolutely not a swipe at her. She is one of the most talented people (not just singers) of our generation. This is about the company alone. Huge distinction
how am I supposed to take you serious when you have a sponsor that’s a stupid free mobile game
Yeah I dont take you seriously at your job either 🙄
Not even trying to hide your low intelligence. Bold 😂
the game is quite good lol
You always drop a new vid when I need a study buddy the most, I am so grateful 🥲
I will leave a more interesting comment later when I finish the video, but right now it's study time!
GET THAT STUDYING!!!! You got this!!! 🤍🤍🤍
Too make Ariana Grande's product better,maybe you should make a suggestion to Ariana Grande by using email or social media app in person
We are besties
@underskinYT Ariana Grande is very lucky to have a good friend like you who cares about business
I believe the rem beauty just a normal brand.
Honestly i will always honest the liquid and cream products from rem are good not gonna lie but the powder formula 🥲 it's givinh morphe dry formula I don't why even the new product like bronzer and blush have that feeling dry.
I hope they're foundation can enter my country market, u tired for pre order from someone in usa for that
Its meant to sell for a gimmick 🤷