Blizzard’s New Rustler & Sheeva Skis | Blister Summit Brand Lineup

At Blister Summit 2023, we sat down with Blizzard’s Christian Avery & Leslie Baker-Brown to go over all the new skis they’re rolling out for the 2023-2024 season. We discuss the new Rustler & Sheeva lines; how they differ from the previous iterations; Blizzard’s Women 2 Women program & how it influences their ski concepts; the purposes of their “FluxForm” & “TrueBlend” technologies, and more.
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Presented By: Compeed, New Image Brewing, Mount Crested Butte, & Crested Butte Mountain Resort:
Compeed: www.compeedusa.com/
New Image Brewing: www.nibrewing.com/
Town of Mount Crested Butte: mtcb.colorado.gov/
Crested Butte Mountain Resort: www.skicb.com/
Learn more about the Blister Summit here: blisterreview.com/industry-ne...
TOPICS & TIMES
New Blizzard Rustler & Sheeva Skis 00:00
Rustler & Sheeva: New vs. Old 6:08
Women 2 Women Program & Sheeva Skis 10:05
Length-Specific & Width-Specific Construction 15:28

[@Valhalla-at-ya-boy]

They have a similar build to the mindbenders. How does the rustler 9 compare to the Mindbender 99ti?

[@powscaper]

Rustler and Sheeva are amazing skis, I use them daily

[@scollyutube]

Sets them up nicely for a narrower Rustler 8 doesn't it.....

[@HuggieDuggie]

I used to own some Blizzards skis. They were good. However, this guy's so up his own orifice that I, along with the general public are totally lost in his jargon. I guess his objective is to blind people with names, but the real objective is to sell skis not drive people away. The mass market is where the sales are. So, GREAT, a few people won a few medals and stuff. But, if you want to sell lots of skis, talk sense, talk the talk that normal people do and explain why they should buy your skis. Although you maintain I good position in the market, that could easily slip, Amer are way ahead with Salomon and Atomic. Get people who talk sense. LEARN!