Where to Start in Digital Marketing in 5 Steps
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- Опубликовано: 4 июл 2024
- It’s a problem in digital marketing: there are so many things you can do, where do you start? What do you do first? Which actions should be priorities?
These are very common questions, asked by digital marketers everywhere.
After many years of teaching SEO, social media, email marketing, influencer marketing and conversion optimization, we have finally put together a road map for what to do first.
We feel that these are the most important actions because if you do these first, it will make everything you do afterward more effective. These are the foundational, conversion-focused priorities that are 100% critical to success.
1. The ‘contact us’ page
2. The calls to action (CTAs)
3. The service pages
4. The homepage
5. The ‘about us’ page
Why are they in that order? Because that’s the reverse order starting from the bottom of the funnel. Do the last step first because if there’s an issue there, nothing else matters. No amount of traffic will help if your conversion rate is 0%
This mini-framework explains how to get started in digital marketing, and it touches on a lot of other content we’ve published on the related topics. Here are the relevant links:
🔹 The article that goes into the details (and goes beyond the first 5 steps): bit.ly/3K69sfl
🔹 The checklist for improving service pages: bit.ly/3dtkJaM
🔹 The tips for adding social proof (as in, testimonials) to websites: bit.ly/3EDaEpf
🔹 And finally, the step-by-step process for improving conversion rates through copywriting: bit.ly/3K3gT6V
Thanks for the helpful and necessary content! I will use your tips in my personal practice!👍🏻
I discovered your content yesterday and I have already made a lot of changes on my website! The thing is, I knew all of these things you are talking about on how to improve a site, but, the way you explain it, and the examples you show, have helped me to specify it easier on my own business, take action, and change things. I'm now looking forward to discovering and learn from more of your videos, thank you!
Wow, refreshing no BS. An informative smart visitor guidance to the mutual goal requires the circus director to pave the road from the destination. Outstanding video. Thanks
Makes sense to go backward from where they convert! 💡
Just came across this video. You've answered tons of my questions. As one running a digital agency, I see where and what I need to fix. Thanks
Wanted to come back to this video and thank you for this amazing video. I was able to update my website and arrange it so that it is clear and concise. Already see the improvements.
I sure hope you don't take these down in the future because I like, link to them in my project management software, haha
No plans to, Nathan! Glad you like them and use them.
I should have crossed your path 5 years earlier. Never too late :) Thanks a lot for sharing your knowledge.
I also wish I had seen this channel sooner. Can't believe he has been putting out great tips since 2018!!!
Very useful, thank you!
Your the best. Thank you.