As a Jag owner and under 35 and had the XF and XE they have been lost as a car company for years when they stopped allowing Ian Callum to do what he wanted which was smaller numbered special cars they were ruined, the F pace, E pace all a idotic idea and took business away from Land-Rover, the issue was a lot of people judged the cars but never drove them i cannot complain about either i had and i did look at the Audi Merc and BMW and test drove them all and the Jag Premium and then R-Sport was just better value, but the company has been run by idiots for a while going all electric will kill them off not for any other reason that its never a great idea to put all your eggs in one basket and the market for EV is falling out the arse but as for the advertising campaign its just noise and that is a good thing for them but looking at the renders and the few cars supposedly look like tanks, disagree that a xe is boring btw that is half the problem guys just stay its a old mans car but never lived with it and just painted it with the brush from the 80s and the company never did enough to combat it i agree they were dying but a lot of that was due to 10 years of poor management and no new ideas and they are not the only company in that boat
I think Jaguar's been in decline for far longer than that. My mate bought an XF a couple of years ago and I just couldn't work out why. Yes it drove nicely but not compared to it's BMW & Audi competitors. It was a compromise solution because he couldn't afford the others (second hand). Whilst lots of people complained about the BMW's styling it sold extremely well. The E Pace was actually extremely well received but JLR failed to capitalise on this early ev success instead focusing on mass production of proven best sellers with Land Rover. It's perverse that despite all the quality and security issues they continue to sell well but aspiration seems to be about the heart not the head. Perhaps Jaguar could have stuck with the low volume strategy if there was an even higher mark up on the F Type but producing new models required investment that just wasn't there.
@latsword3513 Low Volume is and was the best way to go, but I don't know what spec your mate drove, but the v8 premium and R-Sport were better packages and value for money for me. BMW i just don't get looked poor visualy and cost more the Mercs I did nearly go for but more money for less Jaguar did turn themselves around the first Xfs were well received and sold well but after that they made so many wrong turns and the management changed and the the lack of investment added to it just look at what Ian callum has just put out that is the thought process hut JLR never really knew what to do with Jaguar and it shows, I would argue that the video is correct they didn't do enough to get rid of the old reputation which was no longer valid it bizzare because the vw group cars have a bulletproof rep but in my experience are not reliable and in the garage more than out of it and that seems to be true of most of my friends who have them too,
@calumclark1719 no offence but given the finances most people didn't make the choice that you did. Jaguar had to do something because the present models weren't selling. An enthusiastic hardcore customer based doesn't equal volume car sales. So instead pursue low volume, however again people voted with their wallets and the F Type just didn't sell in the volumes required to sustain even this strategy. You need money for r &d and they aren't making enough as proved by the lack of new models in the past decade. For all of the controversy if it translates to sales then the brand is saved. I think this is what I like about the this video, it's honesty and balance. I'm not a fan of SUV's but JLR's decision not to build on the success of the E Pace has played a large part in Jag's present woes. Just as their hardcore customers hated the Macan that model saved Porsche and turned them into a volume manufacturer. The E Pace was a radical departure for the brand but they made other choices with a "limited" budget
@latsword3513 no offence taken, and you are right they had to do something but and I don't really care about the advertising side of it any noise is good noise. But putting all there eggs in the EV basket and appealing to the non car interested high end clientele is a suicidal move in imo it's a saturated market and you have brand names with bigger pool for the champagne brigade your Ferraris Rolls Royce etc The low volume sold has a massive factor of how poorly it was put out there a fella I know bought the F type v6 but had to go 400 plus miles to find a dealership there in that alone highlights a large part of Jaguars problem they tried to run before they could walk and take on the German Saloons and never thought it out. Low output but a good range would be there best bet and keeping the ice power train and go Hybrid and EV in limited numbers, and that is what many in the firm wanted to do but were all chased out. I mean I don't think they did a face-lift on any models for 10 years which alone is madness The e-pace makes little sense to me for the group as a whole including Landrover as it took business away from it's own which wouldn't help internal politics
Bias aside, genuinely the most thorough and balanced analysis of this topic I've seen yet! I feel like they could have looked at other brands like Hyundai/Kia and seen what made them gain so much success recently. BMW proved that controversy and vomit-inducing design don't necessarily ruin a brand. BMW are also a good example of how deliberately antagonising your core audience isn't necessarily that damaging. BMW didn't go all-in though, Jag have less to fall back on and they've risked everything. The concept is exactly what any 15 year old would have drawn, that eventually got turned into the final version of the Saab 9-5 (which worked out brilliantly for them). I don't hate the exterior, but it's a nothing design really. Ultimately I want to be open minded, if they make good cars then I'll buy them. The ad and concept aren't encouraging though. The new logos are cheap. The concept car is too expensive yet not really classy to match that. Essentially, although I'm ill and knackered so this comment might be nonsense, I think I 100% agree. Jag had to do something, but whether this was it is very much to be seen, and the evidence doesn't seem encouraging, except the idea of shock factor and attention was probably a good idea, even if the execution is off. They had to shock, but perhaps they shocked the wrong people in the wrong way. The sort of shocking thing they should have done: announce a 10 year warranty on all new cars. Image wasn't why nobody bought them, random smoke was.
"Those grey haired golfing men won't be around forever," True,but they will be replaced by another set of grey haired golfing men. When men get to a certain point in their life, they will buy a Jaguar.
Some guys do it much earlier in their life : they buy an old Jag (like, say, a XJ 40), not in a too bad a shape preferably, and restaure it all by themselves.
@@julosx That doesn't really help the manufacturer or the dealers. As for the grey haired golfing men I am just a few years off retirement when I will be far less worried about MPG etc. Months before he retired a colleague bought himself a £60000 Volvo SUV. Twenty years ago when I first started working with him he had a Mazda MX5.
So the jump from the XK to the E-Type and the XJS from the XK were incredibly radical at the time and would have ruffled many feathers of those who wanted a fast car that had room for two sets of golf bats in the back... I think Enzo Ferrari once said the E - Type was the most beautiful car that was ever made? I'd like to see their press from then. The OO from the top down looks like an XJS which is no bad thing. The side view looks like a 1930's American Coach build. I can't wait to see what's going to happen. If this thing can corner... I think we could have a successor to the best that J-a-a-a-g has ever offered?
Well articulated! We have enjoyed quite a few Jags in the past. A XJ6, XKR, the recent XJ and recently an E-Pace. Some were great and some rather boring!
Finally a sensible and totally correct video on jaguar - based on reality and not far right nonsense. They were dying anyway as you say and an honest opinion on the re-brand. The best part of the advert was exactly the fact it ruffled the feathers of people who haven’t ever played golf or cared a monkeys about jaguar. You are a proper channel that reports and informs. Great stuff mate. BTW the word gotten is as controversial as the jag ad 😊
Really appreciate the kind words! And agreed, I got a bit tired of the narrative on it… it’s a weird ad, but the level of hatred for it is insane (like gotten 🤣)
@@CarsWithJBbeing ageist is not a great trait. Jaguars are decreasing in popularity because there are simply much better cars out there and their styling is very dated.
Your analysis is pretty spot on mate, and refreshing in the sea of outrage and homophobic comments online. I think Jag looked at the market and realized there are two ways to race - to the bottom or to the top. They can't win a race to the bottom in a world of ever cheaper EVs and it would destroy the reputation they have for executive drivers cars. So they've decided to race to the top where there are fewer customers but also fewer competitors and bigger profit margins on each car. It's a much smaller market but they were only selling 64,000 when trying to appeal to the mass market, so like you say they don't have much to lose. I know someone who works for them who basically admitted to me that they can't compete with BMW. They're gonna try to find their own space in the market.
Great breakdown - thanks for the informative review. As for the rebrand - I love it, its pretry much screaming eff you at the old fuddy duddies. Will it attract a new audience - hell yeah. Will i see them skyrocket it sales - meh. I like the rendering of the new car as well, especially knowing that its lines will be softened as the design evolves. Looking forward to seeing the concept car as well as their next adverts.
Switching all-electric is extremely dangerous - it's to appease an urban-focused regulatory framework that was birthed from pseudo-conservative governments trying to suck up to a very city-based clique that's heavily subject to political fashion trends, they turn on a dime and have immensely fickle tastes; they often don't put their money where their mouth is as they are often shouty but have relatively little disposable income due to their immense living costs despite their relatively high incomes. Jaguar going all electric is going to run into other big problems - the whole question of insurance and write-off of moderately damaged vehicles (along with the fire risks) hasn't been settled or in many cases really addressed yet. This is an elephant in the room that almost never gets talked about - the elephant is joined by what's basically a diplodocus though - materials and resources. If they do come to market at the time when everyone else is trying to push electrification then they're going to run into intense competition for resources, the copper and lithium alone are going to be immense problems. There's about a 10x increase in lithium production needed to meet targets projected for 2035 legislation let alone full electrification - and then there's actually charging these things, the grid alone can't handle it in a LOT of key demographics (UK very much included) and power generation capacity is a serious problem as well. The distribution and generation issues are going to probably mean that in 11 years time hybrids are probably the only option (possibly with new generate-only engines that are fully electrically driven to cope with range and charge availability problems). Charging just hasn't been factored in properly and it's well beyond the ability of the car industry or even oil & gas to satisfy; it will come down to companies that provide grid and generation which will charge perpetually like wounded bulls for the increase in infrastructure, every single person will be paying for this luxury and in the end there's not always the demonstrable improvements in air quality (perhaps more so for particulate emission in urban areas but the power to make them and run them has to come from SOMEWHERE). Manufacturing emissions are never ever factored into these as the calculation is too politically uncool and wokeists rarely like to be bothered by reality or facts sadly; though they have managed to starve academia from daring to perform the required investigations and reports so we have mainly industry figures to rely on only.
It is all a result of incentives and disincentives. A couple of years ago I parked next to a Taycan in London and started thinking how the driver would be paying less tax and fees than a on a current model Prius. We have a salary sacrifice car scheme at work which only offers EVs.
@@MrDuncl that Taycan has the fastest depreciation of any car out there apparently, trh incentive thing is now going away rather quickly as they begin to lose their tax free status. There are Nissan Leaf models which have sharply diminished range now and are near worthless without a rather expensive battery replacement, overall there are still big problems to overcome product-wise it seems. Personally I think the Helixx van is a better approach with it's user swappable battery and light design.
@@davocc2405 I agree that an battery swap should be something any neighbourhood garage should be able to tackle and that a warrantied refurbished pack with a few new cells should cost £1000s rather than tens of £1000. Due to the numbers sold a Nissan Leaf battery is actually a reasonable price. good luck to the two people I have seen locally driving Fisker Oceans.
@MrDuncl didn't Fisker go bust? I have a vague recollection of them in the press, I thought they were only in North America though? As for the battery - yeah it's also incredibly dangerous to work on too, a proper removal mechanism should be mandatory.
@@davocc2405 Yes Fisker went bust hence my comment about finding a replacement battery. They were obviously sold in RHD form in the U.K. as there are 9 for sale on Autotrader u.K. starting at £19999 for one with 27 miles on the clock. Interestingly they were made in the same Magna factory as the Jaguar i-Pace. I have no idea if they shared any parts.
Love your video's, but I will have to largely disagree with your views. Jaguar is a swamp of crap over rated engines, with woeful reliability, shockingly poor interiors, questionable build quality throughout the whole range. On top of that the customer service experience is completely horrendous, they really do not give a shit.....Really! The depreciation is jaw dropping, and don't even get me started on how easy they are to pinch. They even resorted to insuring there own customers, and then pulled out of that because it was costing them a fortune to sustain? The 2.0 ingenium diesel (across all models), is surely the shittiest engine ever built, and is only nearly equalled in shitiness with the Pug, Citreon, Corsa 1.2 puretech engine, and the calamity that is the ford Ecoboost. Add to this the overwhelming German manufactured motoring bias in our country, they control most of the media and publication in our country, and it has been a recipe for disaster.
Surprised you didn’t mention Jaguar’s reputation of poor reliability, who would care if they rebranded towards high end heritage if you didn’t trust the reliability over any other manufacturer?
I hope Jag survive; I just question if selling £130k giant cyber limos to politically liberal 20 & 30 year olds is the best strategy? Why follow the fashion for hating more comfy conservative middle aged men? Teaming up with a Chinese car maker and finding a way to produce well made, electric, radically simple concepts like the B99 Bertone for a bargain £50 -60,000k seems a more viable route to survival -but what do I know?
XE S is anything but boring. I bought it over an m340i and s4. It sounds better, superchraged engine and actually has some feel aside from the poor steering
Jaguar don't make cars for Jaguar owners anymore, that's why no one buys them today, keep to there heritage, but reliability killed them, last 15 years they built crap, they are paying the price.
It's intellectually dishonest to portray JLR's abrupt transition for Jaguar as a result of loss of sales. Jaguar's global sales were all-time high as late as 2017 and 2018 with existing lineup. Then, when the Chinese sales started blowing up in the second half of 2018, JLR management panicked and STOPPED MAKING NEW MODELS FOR 8 STRAIGHT YEARS! (i.e. No new models since 2016 model year). If BMW or Mercedes did not make any new models for 8 straight years, they would have lost market share just like Jaguar did. JLR's internal fighting with Land Rover product teams, product cancellations (especially the J-Pace), and frequent CEO changes are the real factors in killing Jaguar's global sales growth. Consumer interests in Jaguar, as measured by sales success and new demographics brought on by the F-Pace, were quite good UNTIL Jaguar STOPPED MAKING NEW MODELS entirely. Jaguar did not fail on global sales growth. It was all-time sales records by 2017-2018, and the cowardly and stupid management dropped the ball by NOT GETTING NEW MODELS TO MARKET.
As a Jag owner and under 35 and had the XF and XE they have been lost as a car company for years when they stopped allowing Ian Callum to do what he wanted which was smaller numbered special cars they were ruined, the F pace, E pace all a idotic idea and took business away from Land-Rover, the issue was a lot of people judged the cars but never drove them i cannot complain about either i had and i did look at the Audi Merc and BMW and test drove them all and the Jag Premium and then R-Sport was just better value, but the company has been run by idiots for a while going all electric will kill them off not for any other reason that its never a great idea to put all your eggs in one basket and the market for EV is falling out the arse
but as for the advertising campaign its just noise and that is a good thing for them but looking at the renders and the few cars supposedly look like tanks,
disagree that a xe is boring btw that is half the problem guys just stay its a old mans car but never lived with it and just painted it with the brush from the 80s and the company never did enough to combat it
i agree they were dying but a lot of that was due to 10 years of poor management and no new ideas and they are not the only company in that boat
I think Jaguar's been in decline for far longer than that. My mate bought an XF a couple of years ago and I just couldn't work out why. Yes it drove nicely but not compared to it's BMW & Audi competitors. It was a compromise solution because he couldn't afford the others (second hand). Whilst lots of people complained about the BMW's styling it sold extremely well. The E Pace was actually extremely well received but JLR failed to capitalise on this early ev success instead focusing on mass production of proven best sellers with Land Rover. It's perverse that despite all the quality and security issues they continue to sell well but aspiration seems to be about the heart not the head.
Perhaps Jaguar could have stuck with the low volume strategy if there was an even higher mark up on the F Type but producing new models required investment that just wasn't there.
@latsword3513 Low Volume is and was the best way to go, but I don't know what spec your mate drove, but the v8 premium and R-Sport were better packages and value for money for me. BMW i just don't get looked poor visualy and cost more the Mercs I did nearly go for but more money for less
Jaguar did turn themselves around the first Xfs were well received and sold well but after that they made so many wrong turns and the management changed and the the lack of investment added to it just look at what Ian callum has just put out that is the thought process hut JLR never really knew what to do with Jaguar and it shows,
I would argue that the video is correct they didn't do enough to get rid of the old reputation which was no longer valid it bizzare because the vw group cars have a bulletproof rep but in my experience are not reliable and in the garage more than out of it and that seems to be true of most of my friends who have them too,
@calumclark1719 no offence but given the finances most people didn't make the choice that you did. Jaguar had to do something because the present models weren't selling. An enthusiastic hardcore customer based doesn't equal volume car sales. So instead pursue low volume, however again people voted with their wallets and the F Type just didn't sell in the volumes required to sustain even this strategy. You need money for r &d and they aren't making enough as proved by the lack of new models in the past decade. For all of the controversy if it translates to sales then the brand is saved. I think this is what I like about the this video, it's honesty and balance. I'm not a fan of SUV's but JLR's decision not to build on the success of the E Pace has played a large part in Jag's present woes. Just as their hardcore customers hated the Macan that model saved Porsche and turned them into a volume manufacturer. The E Pace was a radical departure for the brand but they made other choices with a "limited" budget
@latsword3513 no offence taken, and you are right they had to do something but and I don't really care about the advertising side of it any noise is good noise. But putting all there eggs in the EV basket and appealing to the non car interested high end clientele is a suicidal move in imo it's a saturated market and you have brand names with bigger pool for the champagne brigade your Ferraris Rolls Royce etc
The low volume sold has a massive factor of how poorly it was put out there a fella I know bought the F type v6 but had to go 400 plus miles to find a dealership there in that alone highlights a large part of Jaguars problem they tried to run before they could walk and take on the German Saloons and never thought it out.
Low output but a good range would be there best bet and keeping the ice power train and go Hybrid and EV in limited numbers, and that is what many in the firm wanted to do but were all chased out. I mean I don't think they did a face-lift on any models for 10 years which alone is madness
The e-pace makes little sense to me for the group as a whole including Landrover as it took business away from it's own which wouldn't help internal politics
Thanks for the video. Quite well thought out. Cheers.
Much appreciated, glad you liked it!
Great research!
Love your stuff JB - always crisp, clear and balanced.
I like the honest and balanced perspective. Well done @jb
Easily the most sensible and well considered take on this.
The benefit of waiting and not being reactionary.
Great video!! Nicely broken down mate
Bias aside, genuinely the most thorough and balanced analysis of this topic I've seen yet!
I feel like they could have looked at other brands like Hyundai/Kia and seen what made them gain so much success recently. BMW proved that controversy and vomit-inducing design don't necessarily ruin a brand. BMW are also a good example of how deliberately antagonising your core audience isn't necessarily that damaging. BMW didn't go all-in though, Jag have less to fall back on and they've risked everything.
The concept is exactly what any 15 year old would have drawn, that eventually got turned into the final version of the Saab 9-5 (which worked out brilliantly for them). I don't hate the exterior, but it's a nothing design really.
Ultimately I want to be open minded, if they make good cars then I'll buy them. The ad and concept aren't encouraging though. The new logos are cheap. The concept car is too expensive yet not really classy to match that.
Essentially, although I'm ill and knackered so this comment might be nonsense, I think I 100% agree. Jag had to do something, but whether this was it is very much to be seen, and the evidence doesn't seem encouraging, except the idea of shock factor and attention was probably a good idea, even if the execution is off. They had to shock, but perhaps they shocked the wrong people in the wrong way. The sort of shocking thing they should have done: announce a 10 year warranty on all new cars. Image wasn't why nobody bought them, random smoke was.
"Those grey haired golfing men won't be around forever,"
True,but they will be replaced by another set of grey haired golfing men. When men get to a certain point in their life, they will buy a Jaguar.
Some guys do it much earlier in their life : they buy an old Jag (like, say, a XJ 40), not in a too bad a shape preferably, and restaure it all by themselves.
@@julosx That doesn't really help the manufacturer or the dealers. As for the grey haired golfing men I am just a few years off retirement when I will be far less worried about MPG etc. Months before he retired a colleague bought himself a £60000 Volvo SUV. Twenty years ago when I first started working with him he had a Mazda MX5.
They are going after Bentley. What is the profile of the average Bentley buyer. Old blokes?
I was thinking of Dubai guys who, unless I am mistaken, are not very woke
I like the new script. Clean and modern. Can’t wait to see the new actual car.
Let’s hope it’s something special!
I can't wait to never see it again.
So the jump from the XK to the E-Type and the XJS from the XK were incredibly radical at the time and would have ruffled many feathers of those who wanted a fast car that had room for two sets of golf bats in the back...
I think Enzo Ferrari once said the E - Type was the most beautiful car that was ever made?
I'd like to see their press from then.
The OO from the top down looks like an XJS which is no bad thing.
The side view looks like a 1930's American Coach build.
I can't wait to see what's going to happen.
If this thing can corner...
I think we could have a successor to the best that J-a-a-a-g has ever offered?
Well articulated! We have enjoyed quite a few Jags in the past. A XJ6, XKR, the recent XJ and recently an E-Pace. Some were great and some rather boring!
The reason they never sold well is down to reliability. Its stuck with them for for years. Jag designs are always amazing and drive well
Finally a sensible and totally correct video on jaguar - based on reality and not far right nonsense. They were dying anyway as you say and an honest opinion on the re-brand. The best part of the advert was exactly the fact it ruffled the feathers of people who haven’t ever played golf or cared a monkeys about jaguar. You are a proper channel that reports and informs. Great stuff mate. BTW the word gotten is as controversial as the jag ad 😊
Really appreciate the kind words! And agreed, I got a bit tired of the narrative on it… it’s a weird ad, but the level of hatred for it is insane (like gotten 🤣)
@@CarsWithJBbeing ageist is not a great trait.
Jaguars are decreasing in popularity because there are simply much better cars out there and their styling is very dated.
@@rayquirk4947 I’m literally an old estate driving man who plays golf 🤣
Well, I would never have bought a Jaguar - but I admired the brand - not anymore.
Had a Jag S-type and was happy with the drive but quality of chassis let it down and it lost market because it was deemed a 'rust bucket' .
The final xj should of been more retro because no one liked it, should of talked to Jaguar owners, what they want but no, final nail.
Your analysis is pretty spot on mate, and refreshing in the sea of outrage and homophobic comments online. I think Jag looked at the market and realized there are two ways to race - to the bottom or to the top. They can't win a race to the bottom in a world of ever cheaper EVs and it would destroy the reputation they have for executive drivers cars. So they've decided to race to the top where there are fewer customers but also fewer competitors and bigger profit margins on each car. It's a much smaller market but they were only selling 64,000 when trying to appeal to the mass market, so like you say they don't have much to lose. I know someone who works for them who basically admitted to me that they can't compete with BMW. They're gonna try to find their own space in the market.
Great breakdown - thanks for the informative review. As for the rebrand - I love it, its pretry much screaming eff you at the old fuddy duddies. Will it attract a new audience - hell yeah. Will i see them skyrocket it sales - meh. I like the rendering of the new car as well, especially knowing that its lines will be softened as the design evolves. Looking forward to seeing the concept car as well as their next adverts.
They took out the XJ6 5 years ago. That was the kick start and the variations below did not inspire. RIP
Jaguar's recent advert was absolutely brilliant.....but for Rolls Royce, Mercs, etc....
Bit harsh on the XF. They have Pace and Space. Later ones Not a bad looking car either.
A concise and well put together video....but please, get rid of that tinkly background music that's just loud enough to be irritating 😁
Jaguar are gone.
Switching all-electric is extremely dangerous - it's to appease an urban-focused regulatory framework that was birthed from pseudo-conservative governments trying to suck up to a very city-based clique that's heavily subject to political fashion trends, they turn on a dime and have immensely fickle tastes; they often don't put their money where their mouth is as they are often shouty but have relatively little disposable income due to their immense living costs despite their relatively high incomes.
Jaguar going all electric is going to run into other big problems - the whole question of insurance and write-off of moderately damaged vehicles (along with the fire risks) hasn't been settled or in many cases really addressed yet. This is an elephant in the room that almost never gets talked about - the elephant is joined by what's basically a diplodocus though - materials and resources.
If they do come to market at the time when everyone else is trying to push electrification then they're going to run into intense competition for resources, the copper and lithium alone are going to be immense problems. There's about a 10x increase in lithium production needed to meet targets projected for 2035 legislation let alone full electrification - and then there's actually charging these things, the grid alone can't handle it in a LOT of key demographics (UK very much included) and power generation capacity is a serious problem as well. The distribution and generation issues are going to probably mean that in 11 years time hybrids are probably the only option (possibly with new generate-only engines that are fully electrically driven to cope with range and charge availability problems).
Charging just hasn't been factored in properly and it's well beyond the ability of the car industry or even oil & gas to satisfy; it will come down to companies that provide grid and generation which will charge perpetually like wounded bulls for the increase in infrastructure, every single person will be paying for this luxury and in the end there's not always the demonstrable improvements in air quality (perhaps more so for particulate emission in urban areas but the power to make them and run them has to come from SOMEWHERE). Manufacturing emissions are never ever factored into these as the calculation is too politically uncool and wokeists rarely like to be bothered by reality or facts sadly; though they have managed to starve academia from daring to perform the required investigations and reports so we have mainly industry figures to rely on only.
It is all a result of incentives and disincentives. A couple of years ago I parked next to a Taycan in London and started thinking how the driver would be paying less tax and fees than a on a current model Prius. We have a salary sacrifice car scheme at work which only offers EVs.
@@MrDuncl that Taycan has the fastest depreciation of any car out there apparently, trh incentive thing is now going away rather quickly as they begin to lose their tax free status. There are Nissan Leaf models which have sharply diminished range now and are near worthless without a rather expensive battery replacement, overall there are still big problems to overcome product-wise it seems. Personally I think the Helixx van is a better approach with it's user swappable battery and light design.
@@davocc2405 I agree that an battery swap should be something any neighbourhood garage should be able to tackle and that a warrantied refurbished pack with a few new cells should cost £1000s rather than tens of £1000.
Due to the numbers sold a Nissan Leaf battery is actually a reasonable price. good luck to the two people I have seen locally driving Fisker Oceans.
@MrDuncl didn't Fisker go bust? I have a vague recollection of them in the press, I thought they were only in North America though? As for the battery - yeah it's also incredibly dangerous to work on too, a proper removal mechanism should be mandatory.
@@davocc2405 Yes Fisker went bust hence my comment about finding a replacement battery. They were obviously sold in RHD form in the U.K. as there are 9 for sale on Autotrader u.K. starting at £19999 for one with 27 miles on the clock. Interestingly they were made in the same Magna factory as the Jaguar i-Pace. I have no idea if they shared any parts.
Love your video's, but I will have to largely disagree with your views.
Jaguar is a swamp of crap over rated engines, with woeful reliability, shockingly poor interiors, questionable build quality throughout the whole range.
On top of that the customer service experience is completely horrendous, they really do not give a shit.....Really!
The depreciation is jaw dropping, and don't even get me started on how easy they are to pinch.
They even resorted to insuring there own customers, and then pulled out of that because it was costing them a fortune to sustain?
The 2.0 ingenium diesel (across all models), is surely the shittiest engine ever built, and is only nearly equalled in shitiness with the Pug, Citreon, Corsa 1.2 puretech engine, and the calamity that is the ford Ecoboost.
Add to this the overwhelming German manufactured motoring bias in our country, they control most of the media and publication in our country, and it has been a recipe for disaster.
Unfortunately Maserati have shown the 2025 Quattroporte & I know where I'd be putting my deposit down.
Surprised you didn’t mention Jaguar’s reputation of poor reliability, who would care if they rebranded towards high end heritage if you didn’t trust the reliability over any other manufacturer?
I hope Jag survive; I just question if selling £130k giant cyber limos to politically liberal 20 & 30 year olds is the best strategy? Why follow the fashion for hating more comfy conservative middle aged men? Teaming up with a Chinese car maker and finding a way to produce well made, electric, radically simple concepts like the B99 Bertone for a bargain £50 -60,000k seems a more viable route to survival -but what do I know?
Jag was dead as a brand and at least they have given them selves a shot at survival, if they go down then at least they have gone out swinging
XE S is anything but boring. I bought it over an m340i and s4. It sounds better, superchraged engine and actually has some feel aside from the poor steering
Even so, three words: accepted social normality. The majority do not want woke. Nor EV either.
Jaguar don't make cars for Jaguar owners anymore, that's why no one buys them today, keep to there heritage, but reliability killed them, last 15 years they built crap, they are paying the price.
It's intellectually dishonest to portray JLR's abrupt transition for Jaguar as a result of loss of sales. Jaguar's global sales were all-time high as late as 2017 and 2018 with existing lineup. Then, when the Chinese sales started blowing up in the second half of 2018, JLR management panicked and STOPPED MAKING NEW MODELS FOR 8 STRAIGHT YEARS! (i.e. No new models since 2016 model year). If BMW or Mercedes did not make any new models for 8 straight years, they would have lost market share just like Jaguar did. JLR's internal fighting with Land Rover product teams, product cancellations (especially the J-Pace), and frequent CEO changes are the real factors in killing Jaguar's global sales growth. Consumer interests in Jaguar, as measured by sales success and new demographics brought on by the F-Pace, were quite good UNTIL Jaguar STOPPED MAKING NEW MODELS entirely.
Jaguar did not fail on global sales growth. It was all-time sales records by 2017-2018, and the cowardly and stupid management dropped the ball by NOT GETTING NEW MODELS TO MARKET.