Breaking Down Minecraft's Insane Usage Guidelines Update
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- Опубликовано: 6 июн 2024
- Minecraft's "usage guidelines" are meant to communicate guidelines for content creators, server owners, modders, artists, event organizers, and more. But these are, in my opinion, not only harmful but far too vague, essentially granting them the freedom to do anything. To read them in full yourself, visit the site: www.minecraft.net/en-us/usage...
THIS VIDEO IS NOT AN OFFICIAL MINECRAFT [PRODUCT/SERVICE/EVENT/etc.]. THIS VIDEO IS NOT APPROVED BY OR ASSOCIATED WITH MOJANG OR MICROSOFT.
▶ FOLLOW
Stream: / fireb0rn
Stream VODs: / @fireb0rnvods
Discord: / discord
Twitter: / fireb0rn
Instagram: / fireb0rngg
▶ MUSIC
Transition - Anthony Earls courtesy of EpidemicSound
Plumbline - Brendon Moeller courtesy of EpidemicSound
Andlegur - Valante courtesy of EpidemicSound
Greenwich Lights - Gridded courtesy of EpidemicSound
Hypnotic - Enigmatic courtesy of EpidemicSound
Lekkoo - Valante courtesy of EpidemicSound
▶ CHAPTERS
0:00 Introduction
0:39 Guidelines for All Uses
1:30 Essential Guidelines (Disclaimers)
2:06 Naming Guidelines
3:46 Personal Use vs. Commercial Use
5:28 Domain Names and Websites Guidelines
6:17 Videos, Streams, and Screenshots Guidelines
11:23 In-Person Events Guidelines
12:52 Servers and Hosting Guidelines
14:25 Conclusion
15:06 Pantheon of God Gamers
#minecraft #guidelines 
Игры
Me on my way to the pizza place to talk about minecraft (there are 151 people there and i’m going to be arrested by microsoft)
You're not even safe if a group of zero people go to that pizza place, since it still could be approximately 150
Oh God theres no hope for you left
rip
lol
They said *approximately*. It’ll *probably* be fine.
The only thing that's "harming the Minecraft brand" are these guidelines
Mojang: "We don't need you to harm our brand, we're perfectly capable of doing that ourselves"
that, and the tonnes of microtransactions
So true
gotta love it when big companies are all like "if we don't like you then we can take away your rights"
@@randomperson8375 I mean when it all comes down to it it’s their game and even though it’s a stupid decision they probably aren’t going to change it
This trend of not companies nor allowing adult spaces to exist is so annoying. Even when I was a kid I understood that adults needed kid-free zones just as much as kids needed adult-free zones.
They’re doing this mostly cause kids are easy to profit from and because parents complain about their kids finding adult content and blame the company instead of them not monitoring their children.
TV parenting is back
Yeah and they literally could have an option to make your server 18+, and have parental controls on the accounts of minors. What the hell even is this for? Who?????
I hope they add age restricting servers. What age would 2b2t be?
Or just honest to god, teach your child to talk to you about any upsetting or questionable material they find on the internet, or teach them what to do once they encounter it. I'm not a particular fan of parental controls because let's face it, it’s going to be severly misused for abuse or to limit the child's worldviews under the guise of protecting them.
@@No-longer1 Or h*cked through by the kid. I was one of the kids who knew how to surpass parental controls. 😂
But honestly, I'm in agreement with OP. There should be adult-free zones for kids and teens. All of this that's going on is... Woof. A yikes.
Not sure why Microsoft isn't just going ahead and making 13 the maximum age a Minecraft player is allowed to be before having their account deleted.
Ah yes! Go the way of chucky cheese! If you are not X age or have a child directly related to you at X age (with you), then you are outright banned from even entering the building. Sounds like something Microsoft would do.
I think that is B.S., if they want to protect children so badly, then maybe they should force accounts below age 18 to only see and participate in specific child friendly servers (i.e., microsoft/mojang pony up and host child only servers and only make them only accessible to those accounts. Period.). Then, once they are 18 they are legally adults and done. Fair game for the rest of us. I know they won't ever do this and it is not hard for children to just lie and say they are adults (I used to do it too), so clearly there would be issues with that too.
money, its easy to exploit children for profit
Hey, did you know what also could be considered “not suitable for all ages”?
Minecraft. It’s E 10+ after all.
Well, it's "at their discretion", and they want paychecks, so they couldn't possibly ban the game from... itself.
(Although I wouldn't be surprised if they found a way-)
Also, you know. RUclips is 13+. Most social media is.
Minecraft Java Edition has more mature, creative and funny communities.
in europe its a little different, minecraft is pegi 7, meaning minecraft is for 7+
@@pogger6960 That's cool, didn't know that. Still not suitable for all ages with that rating though. I played video games at 4 and up
It seems they confused "commercial use" with public use. Even then, it's a bit weird.
Definitely should’ve called it public use. I think they just wanted to leave no wiggle room, for better or for worse.
I truly don’t know how to feel about that specific part, as I do like clear lines (too much wishy washy stuff with things like youtube guidelines and others). But this is just such a weird place to do so. It’s not like there’s a huge gray area between commercial and non commercial use.
It's always about the money.
Nobody can use Minecraft to sell a product. That's all it's saying
Alot of people are misreading all this and immediately getting fired up about it, it's not that severe guys chill!
@@zampolooBad take. It directly talks about servers and videos, not just products.
Minecraft - A Game Managed By Wankers.
This comment violates 5 clauses of the official Minecraft usage policies. It's pretty messed up.
Even just saying the word "Minecraft" near other people constitutes "commercial use" and requires adding an approved disclaimer.
To me, nothing "harms the brand" more than these new guidelines.
Oml so true
never before have truer words been spoken
The guidelines hurt themselves in confusion!
People really need to stop overreacting
Most of these were in the previous EULA , just in a different form
“Here’s a couple of examples to help you:
*Complimenting the staff (we’re okay with this)
*Being mean to the staff (we will sue you)”
Well that sounds good to me.
the staff of mojang are good the staff of microsoft are just micro and soft
Microsoft trying not to destroy minecraft challenge:
difficulty impossible
impossible 100% fail not clickbait
(Impossible)
Ditto for the Halo franchise
I'm pretty sure this is mojang with a screw loose, Microsoft isn't able to do shit this draconic and especially not with that "hip" style of writing and catering for this absolute garbage fire of guidelines.
this is crazy. i hope there’s a loud enough backlash for them to pay attention and to prevent this from becoming the norm.
This is literally the norm.
crazy?
i agree
Crazy?
Rats.... We're the rats! We stalk at night we hunt at night... We're the rats!!!!
@@charlix3 And given the fact that Mojang saw the pushback for the chat report and ignored it, I suspect that this may just be the beginning of the end for Minecraft.
they 100% wont care like how they forced everyone into having a chat filter even tho no one wanted it and everyone hated/hates it :p
The audacity they have to tell us not to hurt the Minecraft brand while literally doing so with these guidelines is insane
I really appreciate you talking about how adult spaces should have the ability to explore adult topics and content. When the global chat moderation was announced, a ton of people seemed to treat the provisions against adult content as reasonable, and that really frustrated me. I am an adult. I play games and spend time with other adults. I shouldn't have to pretend that there's a random child hanging around and censor myself accordingly.
Yeah, the death of adult spaces online is horrible, there needs to be places where adults can exist and freely discuss adult topics. But companies want kids and adults together in every space because it makes it easier to profit
even as a teenager it's fustrating - most of my friends swear and/or say things that are generally inappropriate for kids, and as someone who wants to own a server, i don't want to ban the discussion of mildly controversial topics because Microsoft Says It's Bad For 9-Year-Olds. glad we still have the ability to not require chat reporting on servers, but i wonder if that right will ever be revoked someday.
@@CrystalLily1302 EXCUSE ME! talking about adult spaces is an adult topic! you cant talk about adult topics here, this is the internet!
@@bugsmith9751 Gentlemen, you can't fight in here, this is the War Room!
It's the death of adulthood. Many act like kids and never grow up. They think they have a right to not get their feelings hurt or their beliefs challenged. So, the entire world is expected to sanitize, shut up and fall in line or they are labeled racist, homophobic, and treated like a criminal.
This is why they treat us all like children because emotional children are running the company. They can't handle dissent, challenges to their bullying that you must confirm and comform the "newest ideology" as your own.
12:36 "Renting a convention center, charging admission and inviting vendors to sell products with a Minecraft theme (we're not cool with this)"
...did they just say they weren't cool with Minecon?
I don't think so, I think MineCon is fine in consideration of everything Microsoft listed, but I'd need to know more about it than I do to say for sure. That said, as I'm sure you would say, it doesn't really matter whether MineCon itself is fine or not. The point is that these guidelines condem things that are good for the community at no cost to Microsoft (including things similar to MineCon), which is dumb.
they're only cool with that kinda stuff if they're the ones who get to profit
I think there was a section like "if you want to do that, ask how to become a Minecraft Partner," so I'm assuming if they ever do a MineCon again it'd be "Official, Sponsored, Sanctioned, and Brand Safe."
But they've shifted toward alternatives like Minecraft Live over the last few years
They're not cool with you running a minecon competitor
yeah, these are the kind of people you see in movies, ya know, steriotpyical bosses, only here it's real.
they can literally revoke your right to create content about minecraft if you disagree with a decision mojang made and criticise it, also I love that you just copied and pasted the example disclaimer without changing it in your description, great way to subtly stick it to them
Yeah but they’re not gonna do that. If they did everyone would be mad. The line is in there so they can take down stupid things like nfts not to take down criticism
@@ayaanrashedin3315 This is an irrational level of trust in a corporation lol
I also think it’s non enforceable. Fair use is a thing they can’t just say “We don’t like this we’re taking it down” because of general copyright laws
@@ayaanrashedin3315 I mean, Nintendo takes things down and it's probably not legal
@@fireb0rnthis is just the 1.19.84 update part 2 (1.19.2 added the chat reporting and censorship and has started to gain that nickname which is perfect)
I remember when the Minecraft Trailer said the lines "There are no rules, you can do wathever you want"... Damn, times have changed.
that old trailer was pretty good, but damn if only mojang took their own advice
i don't think that's what it literally meant, if that was the case, miencraft for free wouldn't have been taken down
@@LunaTulpa by no rules, they clearly meant nothing to restrict how you play... but now they have rules that can bar a mute player from just enjoying the game on twitch if they are monetized
@@bugsmith9751 they've restricted NFTs/crypto in the past, and almost certainly put limits on how people play or what kinda of servers can be run before
my point is that it was almost certainly just a marketing blurb about it being a sandbox game, not meant to be taken literally
@@LunaTulpa just because they have, doesnt mean they should continue to restrict how people are allowed to have fun
You literally are restricted on how many handcrafted items you can make down to an exact amount even if it’s your own original design. Not to mention that they basically said all of this is arbitrary if they decide they don’t like something. This is like WOTC with D&D all over again.
I mean, that makes sense. its never been legal to make merch for someone elses IP. People are so used to leniency in this regard that they've mistaken it for legality. You can't legally sell minecraft themed products. Hell, you can't even legally make them for free. Copyright doesn't care about whether you're making money off of something or not.
@@ASpaceOstrichCopyright is BS
@@ASpaceOstrich how then do companies like redbubble then sell stickers and other products with different video games and other fandoms? It’s not illegal, especially if its not being sold as “official merchandise “
@@ASpaceOstrich copyright has a ton of grey area when it comes to originality (edit: undoing autocorrection)
@@ASpaceOstrich The idea of “intellectual property” as it is currently understood can go F itself
Something similar to this happened to d&d a while ago and they were promptly criticized, threatened to be sued and the TTRPG community came out much better from that while it was silently reworked to a much better set of rules
Yeah I was gonna say this as well
That's exactly the same. Also the same with blizzard with warcraft 3, where every mod you make are legally blizzard's property, not your.
wow that's insane, good on the TTRPG community.
Unfortunately, no individual or group has the power to do that to Microsoft/Mojang
@@stacklysm You're wrong.
Is there a single person who could and would influence Microsoft/Mojang? Probably not. But companies only care about money, so consumers have ultimate power as a group. If there's massive backlash, a company will almost always back down. The issue comes with generating enough backlash.
The thing is this would never hold up in court with how it's written, but they've so much money that suing them wouldn't be feasible for most content creator. And they know that!
They can make it a class action lawsuit if enough creators get behind it, that might be more feasible.
I mean many minecraft youtubers have a diamond play button and are probably multi-millionaires. Mojang (and microsoft wouldn't spend all its resources on their funny haha game) may be a multi-billion dollar company, but unless they hire every lawyer there's diminish returns to that
@@RRRR-jr1gp RUclipsrs don't make as much as you think 🤔
@@WalkThrough_101 there's also a certain organization that especially loves handing the asses of corporations and governments alike back to them on a silver platter, the EFF... ofc, they're a bit pre-occupied atm dealing with governments.
but yeh, this outrageous enough to be legally challenged, especially as a class-action...
It isn't a legal document though. It is ment to inform you of when they are or are not ok with what you are doing. They have a lot of jusisdiction over what people do with their copyright, so a lot of stuff people do in minecraft is violating their copyright and they are telling you when they will or wont enforce it.
Every single Minecraft world is randomly generated, and every single thing you do is unique to you and can't be replicated perfectly. Therefore, every Minecraft video with footage of Minecraft is completely unique.
To me, that part seemed like just a really stupid way of saying "don't just steal other people's gameplay videos"
@@9nikolaiexactly what I thinking
you can copy a seed and play on the 'same world', like set seed speedruns do. they'd still be unique, tho microsoft might have stuff to complain about (shade at microsoft not you sorry)
Minecraft speedrunners on the same seed: Am I a joke to you?
That's because they aren't saying you can't record video without commentary. They are saying you can't take other people's video and add nothing to it and upload it, specifically they are probably protecting their own game play in this regard.
Something amazing about the servers and hosting guidelines is that I’m pretty sure there was a crucial grammar mistake. I quote: “All servers, entitlements, and advertising are suitable for all ages (for example gambling, pornography, violence, terrorism, explicit lyrics, or other unsafe/mature content)
The list of naughty things are all examples of what is “suitable for all ages”.
That's how I read it too, but I misinterpret stuff all the time and thought I was being dumb. Now we know that Microsoft is "cool with" running lottery and terrorist servers for kids!
hidden reply
@@zixvirzjghamn737either spam or political lol
That’s hilarious, I didn’t notice 😂
Thanks for the clarification micro$oft, time to add porn to my all ages server
Even the examples that they give for things that are suitable for all ages are vague. Does a minigame focused on shooting people count as "violent"? If so, even Hypixel falls under this category which is completely stupid.
Pls not minecraft its a game Millions upon Millions hold very close to their heart
I rlly hope they dont go down the nintendo road and fight their fans for no real reason
So, SkyWars is an illegal game for Mojang cuz the Kids are on fights and the game has War on it's name?
I guess every server is just gonna have to be skyblock and farming simulator now
Well you are already not allowed to make a mod or map with guns in it so you know....
Also, you shoot bows and crossbows. Minecraft itself would be violating it
It's crazy that this EULA for Minecraft comes out so close to when Guinness World Records starts copyrighting creators for using their logo in the thumbnail of the video. I know big corporations were always bad but when did everyone running them become idiots.
yeah, guys these are the kind of people you see in movies, ya know, steriotpyical bosses, only here it's real.
And both these things aren't far off from when Hasbro went insane and created controversy after controversy for themselves! (said controversies being generally making investors upset, followed by MtG 30, followed by OGL 1.1).
When did Microsoft executives become idiots who'd do something like this? Only about 40 years ago
@@delta3244 they also called the pinkertons on someone because of a packaging error on their part.
@@persiancarpet5535 Oh yeah right, that too. How have they made so many bad PR moves in a row that I _forgot_ one of them?! Thank you for remembering.
The phrase "Why is Minecraft deciding to be the next Nintendo" really hit hard
nah, nintendo is still far worse. Their guidelines are funny though, as they basically come down to "we may allow you to use our copyrighted material if we believe that it does make us money. Otherwise, we will feel free to randomly DMCA-strike you without prior warning" - because they don't actually allow you to use your content AT ALL. They just make it SOUND like they do, but they don't. They are literally "all rights reserved".
That said, I do like the Nintendo analogy because it certainly feels a bit like that, for sure.
following that same Nintendo analogy, Nintendo has a history of growing and shrinking, with strictness increasing or decreasing accordingly. Source: I heard it somewhere.
@@IschmarVI you do realise that the guidelines a company adopts cannot increase the scope of their IP rights. And yes, as long as the use of their IP doesn't make them money or bothers them in some way they have the right to strike/take down the content or pursue legal action. That is just how big the scope of IP rights is.
*I like how Microsoft is writing this as though they're your hip freshman year RA trying to relate and fit in with the kids while also laying down "rules" that are the lamest, most corporate, anti-fun BS they could come up with. Like, if you're going to screw us like adults, at least talk to us like adults*
its so funny to me that Minecraft was the 1st video game to set the precedent of- "you can use our game to create content" and other games just followed , but now Mincraft is setting the exact oposite precedent.
if i had a nickel for every gaming company that gave a middle finger to their fanbase this week i'd have three nickels, which isn't weird but it's sad it happened thrice.
What was the other one? I live under a rock, sorry
@@TsukuyomiMizuki Rockstar Games being lazy as ever and releasing a port of Red Dead Redemption for $50
for Ps4 and Switch.
@@apkhbmbgamlkbh1531 that makes 3 then because i was talking about bungie lol
Can't wait to watch Philza CraftMine compete in Championship for Miners and Crafters 🙃
championship for cave game fans
It would be hilarious if all the big minecraft RUclipsrs started playing knock off games instead 💀💀
@@smoxthybweh THE TOTAL MINER UPRISING IS HERE
For several years, there was a streamer named ImGosu that streamed league of legends with 0 commentary, no facecam, no anything. It was all about raw gameplay and skill. If something like this was allowed to be a precedent for gaming companies, then content creators like him would be shut down instantly. I really hope our content creators take a stand against what Mojang is doing, so we don't ever see a world where this is a reality.
More likely this is Microsoft forcing these rules on mojang
The "not having servers harm the brand" thing sticks out to me, since most big servers are already doing a very good job of harming the Minecraft brand by haveing pay-to-win gambling lootboxes aimed at _children._ I feel like everyone who isn't in power of rating these things claims that that stuff should not be exposed to kids because they don't understand how much money they're wasting. Has MC done anything at all to prevent these from happening? Well, if they are, they're doing a darn terrible job at it.
While I do like minecraft, I do have a negative opinion on the online aspect of the game for this express purpose, if they want a positive image of the brand they aren't doing a good job at it and these guidelines only make things worse.
Notice how nothing about loot boxes was mentioned :/
Compare this to how well Re-Logic is handling their game. They have more love and passion for the game now than even Notch had during those times.
@@HumanoidDerpling probably cause they are an indie company not owned by a billion dollar corporate that only cares about what the stockholders want
@@HumanoidDerpling That's in big part due to the fact that, while Re-Logic as a team has grown substantially since the early days, it's still an indie studio that even has the devs themselves play together to playtest. On the other hand, Minecraft has grown to such an unfathomable size that it's now owned by fucking Microsoft of all things. It was just a matter of time.
Well that can't be their intention, or they would have just said so.
14:00 This is a game where you can shoot arrows into people and they stay there stuck in them, and they’re prohibiting violence now lol. I know they mean gore/graphic violence, but where the line is drawn between cartoon/not and what is too far is entirely up to interpretation.
They probably want more medieval violence with swords, bows, shields, crossbows and armor.
I totally get wanting videos of games to be transformative for fair use, but Minecraft, down to its bare essentials, is going to be a unique experience every time. It isn't like God of War or Persona where the game is extremely story driven or cinematic where every video made from it will have the exact same cutscenes and very similar gameplay. Minecraft is built upon its procedural world generation and lack of direct story. You have to go out of your way to make an experience that is the same as someone elses in Minecraft. And even if you gave a hundred people the same seed to play on, they'd all do different things in the game because Minecraft has no singular play experience. It is a sandbox that allows people to have something new everytime they come back to it. How the hell do you try to define what is a "transformative" work with a sandbox game? Because in my mind that's either going to include everything or nothing, and I'd rather it be everything.
With the exception of walking sims or other games seriously lacking in the gameplay department, even footage of linear experiences should be considered fair use, at least in my eyes. Most of the fun you get from games is from the interactive aspect, something you obviously won't get through a video.
Yeah, no... Just playing the game is generally not considered fair use at all.
every corporation on the planet must be competing to see which one can destroy itself first. I swear that's the only explanation I have at this point
Google ESG and Blackrock, the 4th secret branch of the US gov.
Blackrock and vanguard are to blame. They have acted as a loophole to monopolies via the stock market and have begun a process of unified economic colonization of all meaningful corporate entities utilizing The World economic Forum as it's guidelines. Once you understand globalization and it's economics literally all this stuff makes sense.
Capitalism brain hitting hars
Microsoft has been asking for a reality check for a while now. Let's give them one.
"We're cool with this" gives off "how do you do fellow kids" vibes
It also sounds very unofficial, which doesn't quite make much sense for a... *legal terms document*
@@RadiantSharaShaymin sounds like the minecraft devs created it while being held at gunpoint
Its not written like a TOS agreement. Its essentially just a mouth piece talking. Wizards tried this first.
It seems like history will repeat until there will be none left to repeat it.
This isn't an agreement, so it makes sense it isn't in legalese.
Microsoft should just sue themselves at this point for *harming the brand* with these absolutely ridiculous guidelines
You would think, after what happened to DnD's creator contract revisions last year these companies would know better...
Actually, that was this year. I know, so much garbage has happened that it feels like a longer scale of time, but it isn't.
WotC/Hasbro did have other controversies already going on prior to this year, though, so that may have also added to your misconception.
Microsoft saw Hasbro make a fool of themselves and wanted to jump headlong into the same fire, I guess. For what it's worth on the (paraphrased) "so long as it's reasonable for you to make money on it" point, you having copyright in your builds but not the individual blocks has been a central part of this game's ToS/EULA for a long time, so sharing builds falls into that category of things one can make money on assuming Microsoft is reasonable.¹
¹note that everything has the "assuming Microsoft is reasonable" caveat now that they say they can revoke anything they grant on the basis of (paraphrased, but literally correct) "not liking you," assuming they've done the legal work required.
Oh no what happened to my boy Chris cocks CEO of hasbro
Your last sentence made me think of mojang deciding whether they (legally) like you or not. Just a room full of lawyers arguing whether the legally better choice is liking you, or disliking you.
Microsoft pulled a nintendo
*Mojang.
Someone at Microsoft saw the whole Wizards of the Coast desaster and was like "that looks great, we need to try this too!"
The best part is that he actually put the disclaimer in the description.
Just hoping his video title doesn't offend the guidelines writers, "Minecraft" seems pretty primary in this one
If I'm not wrong, under EU law you are legally required to inform people of EULA and other terms of condition changes (in other words Mojang must tell people if the EULA has changed, which they failed to do appropriately).
Mojang may very well be breaking EU law with their new EULA changes.
And this isn't the first time they're breaking eu law,and this won't be the last,unless minecraft dies before they break anymore eu laws.
The EU has some actually reasonable consumer protection laws. If you want anything done to really crack down on a company that's the place to do it
This isn’t a EULA though. These are just casual guidelines stating what Mojang will let you get away with when it comes to making and sharing content relating to Minecraft.
Hearing firrb0rn talk about something other than hollow knight is trippy
Minecraft could have been THE game, the one game, that survives for the century. Once it returned after Fortnite took the spotlight for a while, I was re-convinced it could actually be game of the century. And Microsoft is killing it. I would NEVER have expected that the company that owns Minecraft would be the thing to kill it, I had expected that if it did die it would go like any other game, by the game running its course. But everything Microsoft touches dies. God please help us…
This reminds me of the D&D OGL "update" that tried to retroactively steal independent creators' projects
Hoo boy, this one came straight outta left field. Why would they bother changing them now of all times? Why would they purposefully choose to self-destruct like this? It barely even makes sense.
They probably plan on doing some legal work in the future (they reinforcing the deletion of all the firearm/harmful mods is a example) so they are covering their bases. The reality is that a big demographic of the game is kids so they really don't care about the guidelines so maybe they think that it's not that big of a hit to the demographic? Idk just trying to reason it.
@@AnAverageGamer18 If they seriously don't understand just how big of a demographic ISN'T kids, then they haven't been paying attention at all during all of these years
@@Gandalf_the_White I mean you're right but, realistically speaking, how much of the people who play Minecraft idk everyday will actually boycott/ do something about Microsoft being abusive?
@AnAverageGamer18 Guess it just depends on how publicly shamed the new rules are. People in real life may not be able to ever agree on anything, but I've seen the internet band together on a few occasions. Not that it ever usually has any effect.
...and the winner of the dumbest decisons by a company goes to, mojang/microsoft!
I like the video and think most of it is accurate, but I think there's a slight misunderstanding during the naming guidelines. What I personally interpret it as is that the Primary title can't be solely the word "Minecraft", but it can still include it somewhere in the title.
Gotcha, I appreciate the correction. Yeah, that makes a little more sense.
Althoooough I will say that I commonly use that title format for Hollow Knight, i.e. Hollow Knight - Speedrunner vs. Hunters or whatever. So it's still a little unfortunate.
Minecraft - how I learned to stop worrying and love the b*mb.
My understanding is that if you want to include "Minecraft" in your title or name, it can only be in the second part (following a colon, dash, etc), not in the first "main" part.
Thanks for that explanation. I was thinking that it would be impossible to title videos "Minecraft Let's Play Episode X" now, your interpretation does allow it (and seems more accurate).
I already jumped ship as soon as I saw the chat reporting update, and the guys at Mojang and Microsoft are doing a terrible job at making me regret my decision - in fact, they're making me proud of it because I knew things were only going downhill from there.
Yeah I’m not giving them any more money, I’ll play Java and I’ll use my mods and Mojang won’t be able to tell the difference in revenue from that and me never playing again
@@CrystalLily1302 mods 🔥
I usually don’t like to jump the gun on things like this, but this is outrageous for a game like Minecraft.
Just wait until you see the official guidelines for legal fair use. They’re even less precise that the ones Minecraft provided here haha.
The actual law is vague, but there is quite a bit of precedent that clarifies what is and is not fair use.
@@wildblack1Although it's up to debate how much that precident matters (in the US), because iirc a recent SCOTUS decision overturned what used to be a strong stance towards "if a work is (sufficiently) transformative, it doesn't violate copyright. End of analysis."
“We want you to share and create!” they say after they make guidelines with every possible rule that’ll make people not want to share and create
There’s so many issues with these sorts of things to the point that I don’t think mojang or Microsoft realy care anymore…wither it’s this or the server issues or the whol chat reporting issue….it feels like mojang and Microsoft just arnt listening to the community….it’s honestly sad and depressing at this point there’s never any clear communication and this looks like it can be extremely harmful to the community as a whole.
Microsoft especially, they've been like that for years now
@@Nixolas_Zinn true true
I can't imagine they're dumb enough to try and enforce most of this, seems more like a scenario where these guidelines give them the free reign to pick out any content they don't like and always be able to point towards some insane broad guideline to back it up, like a cop pulling someone over that they don't like and ticketing them for things like driving 2 miles over the limit or "turning recklessly". Still very scummy and hopefully it receives enough attention to get hit with massive backlash
Them assuming they even have the right to impose half of these restrictions in the first place… the sheer arrogance is goddamn astounding.
Mojang is really trying hard to get people to stop playing their game at this point
The second I saw that they’d get to revoke any permission they want simply because they don’t like what it’s being used for, I knew what I was in for ☠️
This EULA change is harming the brand lol.
Wait, so because events with more than 150 people *tend* to be backed by companies, even if mine isn't I can't do that?
I think brands trying to heavily restrict what and how you do with their media content is gross and deserves all the backlash. Like I get it, you own one of the single most important gaming brands in the world, you wanna protect it. But you're actively diminishing the brand's value by eliminating good faith, particularly when the brand gained a huge portion of it's popularity off of the production and sharing of related content.
Minecraft, much like D&D, literally is fueled entirely by its community. It would have been popularly dead and replaced by new games of the same genre like most games are if the users didn't stick to the product of their own volition. No part of their marketing or development could account for its longevity. The delusion they carry that they've maintained their brand and it's in danger from being harmed from the outside is pure unfounded hubris.
wow microsoft and mojang, thanks for giving me permission to PRIVATELY TALK ABOUT THE GAME WITH MY FRIENDS!!! glad i can do that without the minecraft police catching me now!!!
edit: also as a trans person, omg ur so right with the whole what do we count as "child friendly" thing!! imagine if they decided the existence of trans people wasnt "kid friendly". then what would that mean for all the queer minecraft creators?
"What would that mean for all the queer minecraft creators?"
Yall could probably sue Microsoft into the ground. Im pretty sure thats illegal somewhere.
Note: i am not a lawyer. Do not take any legal advice from this
@@theeclipsemaster they'll just drain the queer people out of their money until they lose. Minecraft has basically unlimited money
@@billcipher8645 ima be real with you... im pretty sure they dont have as much money any more as they used to seeing how much they are relying on offshoot garbage and merchandise...
the game has dropped past its peak in sales, and either mojang, or microsoft seem to be taking the news pretty hard seeing how focused they are on "preserving the brand"
EXACTLY!!!! especially with the vague wording of “if we don’t like it” it feels very much like they’re teeing themselves up to be able to suppress queer folks engaging with their game
@@PicturePencil YEAH LIKE-
idk if its intentional or not but its like. either way stuff like this is still concerning
as like it opens the door for suppressing certain folks being possible
I feel like this was written up quickly in a poor attempt to combat both the gradual increase of minecraft-themed porn, but also to take out those boatloads of servers that exploit kids via exorbitant 'donation' tiers that offer pay-to-win benefits and lootboxes, especially since they often attempt to subtly hint to kids that they should outright steal their parents' payment information to do so.
Everything else is going to suffer as a result (whether temporarily or permanently) because they're clearly laser-focused on *some* specific issue and not even remotely considering the actual wide impact of it, but this is what I would put down to both an inability and an unwillingness to do their job properly rather than intentional malice. For the same reason, I also expect these rules to be enforced sporadically and randomly, not to mention unfairly as and when something picks their interest to wipe out rather than actually making anything safer for kids.
I mean pay to win servers are already against EULA, they didn’t need a whole article of weirdly worded bs to go after them, the main issue probably was that they didn’t care or smthn
@@Random1785YT The wording was ambiguous enough that you could shirk off third-party legal persecution by simply creating a definition for 'winning' and ensuring whatever pay2win nonsense packets don't contribute to that. Microsoft could shut them down even prior, sure, because of the "if we don't like what you're doing" wording existed in the previous usage agreement too- the exact examples I gave weren't my point, merely that there's some kind of issue they've decided they want to focus on and are shoving everything else under the bus to get to it.
This reminds me so much of the WOTC D&D drama from earlier this year. That has been (so far) been resolved in a player positive way, but I get the feeling this won't go so well...
It's Microsoft. There's only 1 way for this to end...
@@RadiantSharaShaymin We could boycott Microsoft.
@@zixvirzjghamn737 Already on it, I'm never using Windows again. All it took was one bad laptop.
(Though to be fair, it did have a few really nice things. But between Windows and McAfee, it's a solid NEVER.)
@@zixvirzjghamn737 Basically every single sector of society uses Microsoft technology in some way, even their direct competitors. You'd have to move to woods (manually walking their yourself) and build your own cabin with tools you fashioned from raw materials yourself to avoid benefiting Microsoft. Calling them out to give them bad PR is possible, but a true boycott of Microsoft as a whole is beyond the scope of what most people of capable of.
@@Shalakor darn
So... does this target Patreon-exclusive streams / world downloads? That's pretty common right now.
Another thing that comes to mind is the popular "I paid someone on Fiver to make this build!" The showcase probably fits these guidelines, but does the Fiver transaction?
Sooo much confusion
All the time he was reading I was thinking about speedruns, like, are they enough of an "original content" for the team??
a lot of speed runners don’t even post for popularity, some literally title their video 9:14 and use whatever thumbnail is auto generated
some do edit tho and make thumbnails for the runs but that’s about it
so suing them or taking down their videos would be the most out of left field waste of time ever…
The wheel turns once more. It’s only been months since the chat filtering dropped with literally zero response to the criticism.
These are some of the dumbest guidelines ever. And the annoying thing? Most game companies have similar guidelines. Which is stupid.
It's like "See this gun? Well if you play my games, I get to hold it to your head. I dare you to do something I don't like"
So titles like Minecraft (Modpack name) episode 12- specific name, are just straight up not allowed because Minecraft is featured in the title up front
And youtubers like hat films who release extended versions of there videos (edited along with the original recordings being publicly accessible on twitch) are they suddenly in violation of to because they release a longer version for those who want it behind a tiny pay wall(RUclips members)
They would be allowed. They don't really do a great job with the examples, but it isn't about whether or not Minecraft is the first word of the title, it's about whether Minecraft is just the title.
In essence they just don't want it to look like something you made could actually be an official Minecraft thing.
Minecraft (Modpack name) would be fine.
Minecraft: (Modpack name) on the other hand would not be, because legally speaking,a person could be misled into thinking that Minecraft: (Modpack name) was like a new update or DLC and think that Microsoft is responsible for the contents of (Modpack).
It takes a fair bit of mental gymnastics, but 90% of the time, developers and publishers don't actually want to make life more difficult for creators, it's more so a matter of getting the legalese right.
Minecraft VS Terraria is a really good showing of how big corporations really ruin community and creativity.
In the case of Terraria, the devs are always positively interacting with fans, taking feedback into consideration, and being super supportive of peoples creativity and takes on the game. The creator, Red, even retweets stuff like Calamity Mod announcements which i think is really awesome and really makes the community feel welcomed.
Then you have Minecraft, where the devs at Microsoft put on fake smiles and try to seem super into the community, when in actuality 90% of changes recently have been met with a ton of backlash from fans and are super unhealthy for a game about... creating lol. It's honestly pretty sad looking back on Minecraft when it was indie and comparing it to now, sure it's *technically* better, but it really feels like a lot of the old charm and the warm feeling was lost.
These companies are so over protective of their own brands and finances that they end up pissing everybody off, but sadly it'll just keep happening because they know they can get away with it. No one has quit playing Nintendo games despite their treatment of fans, people still go to the movies to watch new Disney movies, and people will still always play Minecraft regardless of what Microsoft does.
I’ve been playing calamity for about a year now. Probably one of the best mods I’ve played for terraria.
I don't know about that man, I've quit playing Nintendo games because of their treatment of fans, I don't watch new Disney movies, and I haven't given Microsoft a dime for over a decade, and I'm boycotting at least a few dozen other companies for similar reasons - EA, Blizzard, Bethesda, Apple, Amazon, etc. If everybody was like me these corporations would collapse. It's not that hard to just stop giving your money to the world's most anti-consumer corporations.
A lot of this makes no sense but the naming guidelines for putting not an official Minecraft product in the description is more for weeding out unofficial Minecraft merchandise
This feels like a weird sponsorship contract or something that got leaked, like "don't harm our brand" is more of a warning to someone who actually is associated and represents the brand, but they're still using it here in an odd way.
It's almost an outdated request, like something you'd see back in the early years of the internet, because it's not like a normal market. It's a huge ocean of humans who want to share and happily show off things to one another.
I know there's people wanting to monetize it, but a lot of these are insane with them clearly having strong ties to how one person might interpret any situation.
Also the last thing i thought of was that the whole bit about 'dont host an irl get together and commercialise it' is so weird because you'd have to legally get permission to sell Minecraft merch in the first place as a copyright thing, let alone have a convention for it.
(Are they trying to force people to have Minecraft itself sponsor events and no other company?)
Microsoft will keep pushing these corporate changes until the player base does something about it. We can whine and complain about these changes, but unless we actually do something that impacts their bottom line, they have no reason to stop. Most Java edition players haven't given Mojang a dime since they bought their account, so the only financial pull we have is to fully boycott the game and get others to do the same.
Realms.
@@zixvirzjghamn737 true i forgot about that.
If you're a Java player that was already actively not giving them additional money, and never have to interact with the company to keep playing, how can you stop giving them money or attention in protest? That's definitionally exclusionary to the option of boycotting. Boycotting would just being maintaining the status quo, so you instead need to protest in an impactful way that grabs attention. We need to speak out.
"do not harm the brand" says the company directly harming the brand
These guidelines are supposed to define how the community can avoid harming the brand, rather than just saying don't harm the brand and leaving it at that. Defining harm should be their job, not ours.
I fail to see your point. I’m not trying to be confrontational I’m being genuine.
@@HollowKnightReference so, to phrase things differently, Microsoft wants to maintain a positive brand image (I.e. they want people to think favorably about Minecraft). As such, they provide guidelines for what they will allow you to do with their product in order to encourage people to use it in ways that maintain that image. However, these guidelines they have provided are frustratingly vague and often say "don't harm the brand". Since these guidelines are supposed to tell us specifically how they want us to not harm the brand these statements are unhelpful and leave us wondering what is and isn't considered ok and raise more questions than they answer.
@@bananamotionpictures I misinterpreted your comment as you agreeing with microsoft. Thanks for elaborating I completely agree
you'll notice tech companies recently have been more brazen in that last statement from the original comment.
I feel like the minecraft "dark age" is coming back
At least with the previous minecraft dark age, I could enjoy the games vibrant modding scene. Fat chance of that happening now.
0:39 Essential Guidelines (Disclaimers)
This disclaimer exists so no one gets to sue them if they ever change any part of these guidelines. It's just a legal "hey, these aren't engraved in stone in this exact state forever".
2:06 Naming Guidelines
Just don't make your video/event/channel/whatever sound like an official product and you're good. Putting "Minecraft" as a singular standalone word at the start of your title would do exactly that. Even worse if you put "Official Minecraft" or something.
Account names like "Minecraft Help", "Minecraft Builds", "Minecraft Tester" or events like "Minecraft Build Day", etc. are easily assumed to be official by people who aren't as internet-savy (like for example the parents of MC's main target audience).
6:17 Videos, Streams, and Screenshots Guidelines
What do you want them to do? Define in excruciating detail exactly what you can or can't do, with every variation that could ever happen? They're basically saying "anything that falls under Fair Use is okay" - which has been true even before these guidelines.
14:25 Conclusion
"[...] knowing that my content might be removed just because they don't like what I'm doing." - That's how copyright works. You're using a copyrighted IP. Legally, they're well withing their right to take down absolutely everything that includes that IP. Fan content has always existed in that gray area.
Not sure why people are freaking out about this. Yeah, it's worded awkwardly in places - but from what I'm getting that's mostly due to them trying to balance between being too detailed (and as a result allow loopholes) and still giving enough info.
Just set your product up in a way that a child stumbling across its public-facing parts randomly won't a) think it's official, b) get scammed, or c) get them or (reasonable) parents upset.
This is absolutely correct. I wish people would stop making videos about something that they clearly don't understand at all.
This is basically the same problem we had with WotC and D&D during last year and early this year. Executives just don't care about the users at all again.
it was also good proof that bullying corporations relentlessly till they back out on their bad decisions works
They could literally have this video removed if they felt like it. Kinda scary to think about.
There is no legal basis on which that could ever be justified. If they can, it's because YT's systems are bad and a plainly valid appeal was denied, not because of their guidelines.
@@delta3244 The legal basis for all of this are intellectual property laws. So the legal basis is definitely there.
@@quecksilber4976 Please give a competent legal argument (or skeleton of one) explaining how this video violates Microsoft's intellectual property rights. I can claim with certainty that no such argument exists with a >1% chance of succeeding in court.
@@delta3244 I feel like this is a somewhat bad faith response.
You obviously must know that I am not a lawyer (I'm not even fluent in English lol) and thus it's gonna be impossible for me formulate a legal argument that could be presented in court; as that's a lawyers job.
On top of that, the concise laws governing intellectual property would also differ by jurisdiction.
Fact of the matter is that Minecraft is Mojang's intellectual property and as such they can govern the terms surrounding the use of their intellectual property in any way.
Imagine this discussion was about theft instead and I claimed there was a legal basis for prosecuting that thief.
And you'd come along and ask:
"Please give a competent legal argument that would hold up in court on why this person should be prosecuted. Oh, you can't do that because you aren't a lawyer? Checkmate then, I guess no such legal basis exists."
The two scenarios aren't exactly the same (also because unlike laws governing theft I actually would disagree with a lot of intellectual property laws) but you get the point.
That would be an odd argument to make.
@@quecksilber4976 That's why I included "(or a skeleton)." I know it's still a lot to ask for, but I cannot argue against your claim that this video violates Microsoft's intellectual property rights, because that claim is absurd on its face. It's as if I were to talk about mathematics, and you were to come up to me and tell me "but 2 + 2 =/= 4, so that proof is wrong." How am I supposed to respond besides by asking you to explain yourself?
Let me try again: show me any intellectual property law or combination of such laws, in any relevant jurisdiction or any legally similar jurisdiction, which this video violates. That's essentially what I was asking for, but I made it sound scary & wanted more than is strictly necessary - I'm sorry about that. The reason I am not giving an argument against your claim is because that law simply doesn't exist. If I'm mistaken, it's your job to demonstrate it.
I will accept all the insults for my extreme, misplaced confidence if such a law exists, but I have good reason to be confident here. I've read through Canada's Copyright Act in full, and listened to lawers talk about IP topics a reasonable amount. Your claim seems completely alien to any law or precident I've encountered.
I guess I can give a partial argument against your claim: you're being too clever by half. That is, if this video violates Microsoft's IP rights, what conversation about the new guidelines wouldn't? You'd be making IP law into something much more far-reaching than it could possibly be meant to be, (if I were a lawyer, this is where I'd quote legal text that demonstrates there are limitations on IP rights. Fair use/fair dealing would probably be a good thing to put here, alongside free speech (yes, this is a free speech issue - if this video violates IP rights, then it's hard to imagine detailed criticism of these guidelines which doesn't, considering that exact language should be analysed)).
I love these broader industry-focused videos. It's absolutely insane the microsoft is trying to shut down so many of the things that have kept Minecraft such a resilient and thriving game / community. The idea that everything needs to be sanitized and kid/advertiser/brand friendly kills so many communities and outlets for regular adults who just want to have fun on the weekends.
It's crazy I see almost nobody talking about this, what an insane change. I really hope they step back from this. Thank you for the video or I would have no idea.
As a tiny Minecraft creator, this is a bit scary to me! Does the "no overlays" thing mean I can't use my little V-tuber anymore?
it would also mean no face cam, and no speedrun timer. However, you could probably just shrink minecraft so that the overlay isnt covering minecraft.
Unless I missed a different rule, (which is possible, in which case disregard this comment), the thing about overlays was saying you can't just put your stuff on another person's video, and I think normal streaming or recording with overlays would be okay? I just assume reaction videos are now off limits
@@Sovereign_Toadstool No, that was definitely in regards to your own content.
They just straight up said using footage of other people's gameplay in any context was a hard "NO" without any listed exceptions in the next bullet point. Presumably can't even use someone else's content with that person's permission as this is written.
vtuber 🤮
It's Wizard of the Coast's OGL 1.1 all over again
Boosting engagement - this deserves to be more widely shared.
I'm barely a minute in and we've already found something completely ridiculous. Who would put the phrase "we don't like what you are doing" into a legal document?
Well, people like to find holes everywhere, almost no one is going to be affected by this.
And if you think you are going to be affected by it, is cuz you're doing something wrong
its just weird to use "don't like what you are doing" as a phrase in a legal document, since the purpose is to provide clarity on what conduct is considered acceptable and its strange to use such informal language as part of a set of conditions
@@bgammax5842 It's not a legal document though. It is just ment to tell people what to do so that they wont use their legal right to prevent people from using their copyright.
With how much interpretation going on in their guidelines, all that elsagate Minecraft content is still okay! Wonderous.
Love how they said fuck you to Notch years ago for the things he did/said yet here they are on their way to be the exact same
I love Minecraft but I see it dying soon (and I kinda hope it happens) since the devs and everyone in the team are the ones causing this
I rather see the game I’ve loved for half of my life end in a “good state” than for it to keep getting worse and worse bc of bullshit like this
you know its bad when fireborn makes a video of a game other than a metroidvania
Would be nice if more devs would comment on controversial decisions like this because it would at least help to explain the reasoning behind these incredibly weird situations like chat reporting and these guidelines
Something people seem to forget is that IP holders have always legally had the right to bar you from making anything related to their IP. People have confused leniency for legality. You cannot legally make minecraft merch, content, etc without the rightsholders say so. Theres a common belief that the rules are more lenient if you aren't making money off of it, this is a myth. Doing something for free has no effect on the legality of it. That whole section where they were defining commercial use as any use, regardless of profit is a case of that. Legally, there is no difference.
Now most companies quite rightly realise that allowing this kind of stuff is basically free marketing, but make no mistake. It's always been illegal. If you design a cool minecraft themed shirt, you're breaching copyright. Doesn't matter if you sell it or not, as again, making money off of it has no effect on the legality.
Thats why a company can suddenly pop up with draconian restrictions like this out of nowhere. Because the actual legal status of fan creations has always been more restricted than even the harshest of these policies.
I agree. Everyone on the internet totally misunderstands this and is way overreacting.
Wizard of the coast just tried to impose a new ogl for dnd and we were able to make them desist. I hope the minecraft community can do the same
From what I understand the part about naming simply boils down to not making it appear like you are using Minecraft as the name. You can name it whatever you want and you are free to clarify that it refers to Minecraft, but you aren't allowed to call it Minecraft. Basically they just don't want it to look like you've got any brand rights to the name or that your project is somehow an official Minecraft thing. It's not simply about whether it is the first word or not.
For example: "Minecraft redstone mechanics - a complete guide for beginners" would be fine, but "Minecraft - my beginners guide to redstone mechanics" could be problematic.
Why would there be a difference between those? they both seem equaly likely to be mistaken as official.
I feel like this is going to be the point where people start legitimately pirating minecraft (or doing something similar) in order to avoid these ridiculous guidelines. They fr just said we basically can't do crap, and I'm not here for a company that ignores its fanbase in favor of looking good in other corporations' eyes, or in the eyes of the few people (probably *very* strict parents or similar types of people) who believe minecraft and the creative endeavors of people on it are inappropriate and shouldn't exist. It's like putting restrictions on art in my opinion.
Twitch made a change in their TOS which angered their users that made them change platforms, where they now changed it back. Reddit made a stupid decision and their own community revolted around them, they revolted but they didn't budge and doubled down by threatening their moderators to replace them. Now Mojang/Microsoft made the same dumb decision and now their own community is revolting against them.
Now its up to the community as to how bad they make a commotion to force Mojang/Microsoft take back or change the new usage guidelines. And were gonna need all the help they can get from other big content creators, specially Minecraft creators. Even the ones who you really hate which is Dream.
Once again another game dev company forgets who brings them money.
I had no idea there was a guidelines update. Thank you for covering this
Hollow Knight: Godmaster
The primary title is Hollow Knight, and the secondary is godmaster. Titling my game “Hollow Knight: mask-bearer” for example, would damage the integrity of the brand. Titling my game “Maskbearer, a Hollow Knight fangame” is fine.
An example where the first word isn’t the primary title would be like:
“The definitive edition of Hollow Knight”
“Zote Boat, Hollow Knight Definitive Edition”.
The secondary title is one that is describing the primary title. If you’re using Hollow Knight, or in this case, Minecraft, to describe your game (A cool new Minecraft server to play on, Mineplex), it’s fine. If it in some way communicates itself as a full release or otherwise official IP (Minecraft: Mineplex Edition), it won’t be fine.
Also, harming a brand would just mean making the intellectual property less defensible. Frustrating the defense process in some non-zero amount. I hate Microsoft with a burning passion even with or without them owning Minecraft, but I would’ve loved to see Minecraft become entirely community handled and run. It was basically just that prior to it hitting mass mainstream appeal around 2020.
I agree that people shouldn't try to use the Minecraft name to make what they're sharing seem like an official Minecraft thing. From the perspective of a content creator, however, naming things "Minecraft - insert anything here" does not at all carry the implication of being official, which is my main issue with the rule.
@@fireb0rnCould be that's just a disconnect between YT naming trends and IP law, then. Doesn't mean that will count as a defense in a court of law, though 😐
This looks like a community manager tried to paraphrase a document from legalese to conversational language, losing all the specificity and indirectly highlighting all the corporate bs they were trying to slip under the communitie's watch.
every day i lost my faith on this videogame more and more, i honestly don't even want to launch it at this point..
8:10 i think you are misinterpreting this one. That is just an example of a way to make it unique. In the next one it says you cant just put your logo on someone else's gameplay, which implies that it's okay if you just show your gameplay.
that is one of the few reasonable ones. even then, pft... also, if they're going to police plagiarism like this, they better be compensating the original creators of that footage for doing so. and that is assuming *those* creators actually would've authorized it. there are legitimate reasons to place your logo/watermark over other footage, especially for commentary/criticism reasons. come to think of it, i basically just countered an "apparently reasonable" term. so that's also to say it's bullshit as written.
1:04 First of all. This is not a new thing it existed in the guidelines previously. Secondly, they could do this even if they didn't write it in the guidelines. It is not a legally binding document it is just a statement about what they decided to allow. They can change it for any reason and can violate it if they want to.
4:21 I think they know what commercial means. They want all content posted to follow the same guidelines regardless of whether it was commercial or not.
5:16 again, they are informing you of what you are allowed to do, of course they can change it at any time.
6:07 again they can take down anything about minecraft they want for any reason.
7:29 that is litterally basic fair use guidelines. To make an obvious example say mojang releases a video talking about a new update. You may not repost the video unedited, but you may react to it and talk about the video. If you need to just look up fair use laws. there are court cases on this that talk about how much is neccicary for it to be transformative. I very much doubt that they will take down videos of gameplay. I don't think there is any court case about how transformative playing a game is but to me it seems like there could be a legitamite legal defense.
9:35 This has already been precedent sense before video games even existed. If a person or company has copyright to something, they get to dictate what other people can do with it if it is not in fair use.
11:45 presumably they did it so they made it clear it would be fine to have an event with 151 participents.
12:51: The guidelines exist to inform people of what they are allowed to do, not to give people permission.
14:03 There are laws about what is suitable for children and what isn't. You would do well to read them.
To be clear I definitely do disagree with some of the stuff said in the guidelines but you definitely got a lot of stuff about it wrong. They will almost certainly not target everyone who violates the guidelines at all, But they exist to inform you of what they think is ok and what you should not to to be safe.
There are no laws delineating what's suitable for children and what isn't, in the US at least. It's completely subjective.
"Harm for the brand" often means bad politics. If you're too close to a group or ideology that the mainstream media deems radical or distasteful, a lot of companies will demand you drop your association with them or stay away from their brand.
Thanks for shedding light on the situation. The way you explained it was informative, clear, and funny (unlike the Minecraft usage guidelines)