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Columbus SC: The Failed Rebrand
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- Опубликовано: 18 май 2021
- This past week as been nothing but a disaster for the Columbus Crew organization. The club announced a rebrand to Columbus SC...and well, let's just say that didn't go as they expected. Here are my thoughts on the new look for Columbus.
Brand Response and Recommendation from Nordecke
drive.google.com/file/d/1URsp...
Twitter: @antlarosa_
I actually like the badge that the Crew used before this season it is so much better
Probably one of the best crests in MLS, if nothing else just for the black and gold
I’m a huge Liga MX fan, but the work and content that you and DannyTRadio do on MLS has peaked my insterest!
Love hearing that man, glad we have helped get you interested!
Mx is trash
Liga mx has been declining FOR YEARS
Love it but kinda like a dad thats disappointed in his firstborn son
@@at5840 fan of both leagues and only those leagues, i don’t watch epl or any other league in euro or globe but MX is still better. But regarding mls growth could accommodate for more dp’s increasing MLS chances to reach real respectable quality of football
I can only agree with you, Anthony!
As a German following the MLS and your content, I don´t get these stupid rebrands at all.
That inaugural crest with the three guys wearing hard hats was so epic! When FIFA introduced Ultimate Team and you could choose a crest for your squad, almost everyone chose that Crew one!
At least investors have come a step towards fans, still that new crest is pretty ugly. That one in the upper right corner at 15:01 is looking pretty dope, that´s what designers should have come up with!
Anyways, you´re producing amazing content. Keep it up man!
That fan created one was my favorite one too. I also remember all the big FIFA RUclipsrs rocking that og Crew badge, good times
Great video Anthony! Its sad that trems are leaving their own historic identity, especially for a club like the Crew with a great name & identity along with so much history. I view them as the Green Bay Packers of the MLS (Has history, great fanbase, identity connects with the people & city’s history etc.). This new wave of europeanizing MLS teams identity is bad for MLS and growth of the sport, we really need to see the opposite happen soon. Keep up the great content
For a league so young they should be clinging to every bit of history they can have, but so many clubs just want to run away from it
It sucks that every team is rebranding now...
So Ohio's swallow tail pennant is an amazing flag and in a vacuum its a great idea to incorporate it into a team logo. And in fact the new 'C' in the pennant does look nice.....
But there was no need to rebrand when your old logo is unanimously beloved by not just the fans but across the league.
This pennant design could've been like an alternate logo, while not common that is a thing some teams do. Or it could've just been used as a tag like on the back of jersey just below the collar or on the front near the hip or maybe on the sleeve. Like I would want to see this logo more, but not at the cost of checkerboard.
The 2014 badge is perfect.
No need to change that.
The new one is so shit. It looks so plain and lifeless.
That doesn't appeal to the rests of the world/Europeans/Crew fans.
The exact opposite of what the owners wanted it to do.
The 2014 one does.
I'm English btw
You make me feel old. I was at the first game at Ohio Stadium.
I wish I could've been around then, but I wasn't even a thought at that point
I understand the "lets be original" approach, however, if you go too original, you are going to look like a clown to the outside world. Somes names of the past like Clash, Wiz, Metrostars were cringe to the outside. There should be a balance between original and traditional names, good examples of these are: Sacramento Republic FC, Philadelphia Union, Phoenix Rising FC, IMO these is the path MLS should go.
had no problem with crew sc logo. the new one sucks
I agree, I really like some names of teams coming in. I like LAFC, NYCFC, and I love the Union brand. I think there's a good mix in the league. Wiz was pretty bad haha
LAFC and NYCFC also make sense to difference themselves from New York RedBulls and LA Galaxy. LA Galaxy represents the LA suburbs, LAFC Represents the actual city. NY RedBulls rep the New York Metro area, NYCFC is fron the City proper.
I feel like some teams had to rebrand like sporting
They 100% got it right with theirs. Totally reversed the support of that team
RSL needs a rebrand
SKC def needed a rebrand as they were in dire times. And even tho the NYRB rebrand is controversial it all worked out. It’s all about knowing your own situation Imo. I’m a rapids fan and I def don’t think we need a rebrand bc Kroenke (yeah the guy that owns arsenal) is so damn cheap and refuses to spend the money to get us well known throughout the entire state. Marketing means a lot especially ina saturated market like Denver. Rapids are 5th on the totem pole behind the Rockies who can’t even keep a star player and never wins shit. All Kroenke needs to do is spend the money and we’ll get more support kinda like when tim Howard first came over the first year and we almost made it to mls cup in 2016. Even playing in commerce city which is outside denver won’t hurt us contrary to common narrative of needing downtown stadiums.
Not to brag lol 2013 ok maybe i should get my facts right
Yea but see where u coming from
I became a casual fan of the Crew when I moved to the Columbus area in 2004, I first saw this rebrand on Pardon the Interruption, and I was in complete shock. While I liked the original and I was okay with the first rebrand, this was completely out of left field. It's hard to accept the new brand, but I was more thankful they kept the Crew name. Ditch the name and you truly ditch the identity of the team.
No idea why Montreal went with "Club De Foot" instead of "Club de Football"
I think alot of this was unintentional, I think they wanted to get away from the Precourt era branding due to all the negative buzz around it, and in their good intentions, they pissed off the Nordeke due to dropping the Crew from the official name.
Bro there old logo was so good
Sounders fan here and I love the round "96" "Crew" logo. I think Chicago, and Montreal made the same mistake. They went from a great crest to a joke crest. Why?
I really wish I knew exactly...I loved our circle one.
@@Anthony.LaRosa The thing that drives me nuts is we finally got new and better crests for San Jose and Houston, and Columbus, Chi-town, and Montreal go and screw it up.
Love this vid! Grew up right next to hcs and love this team. Im so thankful for the new owners. However, they just need to realize that Columbus fans love the old school quirks our team has.
Glad you enjoyed, love hearing your thoughts!
Fellow crew fan here. I have only bought two things with the new logo. And they were for my kid. Otherwise I won't touch any product with it on it.
It wasn't a smart move to do this to a fanbase that ran our previous owner out of town
Stand in Solidarity as a first gen Houston dynamo fc supporter coming from a family tht support club america since forever. Mls clubs doesn't have history like Boca jrs, santos , Barcelona or even something close to man city or even clubs in Guatemala like communicaciones. Mls loosing it identity when in reality it what they show on the pitch. Never forget Soccer/Futbol is the sport for the People!
You're not alone. The only place you can buy NYCFC merchandise in NY is at Yankee stadium.
I agree with everything you said and I am not a Crew fan. I think MLS as a whole misses the target on branding. All teams seem to want to copy Europe instead of being their own thing. I find it so frustrating.
Well put together thoughts and video. Branching off from the deception and exclusion of supporters, the front office also put those in Nordecke leadership in an undesirable position. They were asked by other supporters why they didn't do more to quell this and why they didn't share this information at large. NDA agreements played a large part in this, very purposefully. The front office did not want to give us the opportunity to organize and mobilize.
You are welcome to join Yellow Nation Army for our tailgate on June 19th, by the way, if you are taking in the last match at the Tiny Demon Fortress.
I wish I could be there, just had my last trip to the stadium against Toronto!
Save the Crew...Again! The original logo is still the best... "Columbus Crew" is distinctive and stands out in the vanilla sea of FCs, CFs and SCs...The new look and the move to Columbus SC rots!
The MLS has always lacked identify. I did like the old Columbus Crew logo. Very very American!
To be fair, save the Crew rolls off the tongue far better than save Columbus, but yeah, the second badge and rebrand worked and was an improvement imo. This badge is horrible and removing Crew from the name just isnt right or necessary. I get and like the European style in naming teams, but with the American nicknames attached and prominent. MLS has gotten as much wrong as they have right, but I was around for the first big time league in NASL, and while I may not like MLS marketing or branding in some instances, it seems a solid foundation is being laid. Hiccups and missteps aside, Im diggin the growth of the league and hopefully we will become a true world power in soccer during my lifetime.
Brilliant video 👏🏻
8:41 wow 😳😂. You don't see that everyday
They could have kept the new dupe logo and the "crews".
Names like "crew" or "impact are pretty dumb though. Plenty of ways to keep that crew name with the club as many other clubs do
The GM is trying to create an international brand not a local following because Columbus is a marketing desert. GM trying to sell jerseys online. A Gyasi Zardes White or Black Jersey would sell very well internationally. Gyasi's appearance is marketable because you know who it is immediately when you see his hair.. Yellow jerseys don't sell period. Thats all this is. Marketing to sell Jersey's. Odell Beckham Jr's NY Giants Jersey was top selling because of his play, antics, and hair color. Marketable.
TBH, I’m not a fan of most of the original team names. Crew, Impact, Clash, Burn, Wizards, etc.
Some of the rebrands are better but I don’t get the concept of removing a team name altogether and replacing it with generic shit like SC.
Tbh honest my biggest beef with MLS is that they are FRANCHISES not clubs. It feels like nothing matters when the owners can move the club to another city if they wanted to. I feel like clubs should built from the community. I think MLS will always be a joke. It does not feel natural when a team can just BUY into the league. I mean want history does those clubs have anyway.Just my opinion.
I’m not a crew fan but I 100% percent support the crew keeping the original name that’s the identity. I don’t know why many new mls teams are going with this FC/SC bullshit?? Keep it original names we in the US not In Europe and as a galaxy fan I totally understood the fans frustration but glad they kept the crew name.
I consider myself a crew support from brazil and I think if they needed to rebrand, they could change the shape of the crest to something more original shield-like like many Brazilian teams and to avoid the "city template " but this new is shit.
the wiz needed to be changed.
Agreed
Do you guys (crew fans)hate, Austin Fc..
just the sht owner.
Personally, I don't mind them, I love seeing the sport grow so I'm happy they got their team and we kept ours. I think the general consensus of Crew fans is that we don't care about them, but when we play them, we have to win. Their owner though, hate him
.... well, of course no, but i more look for nashville.
but as team that just started, and have good results, i think they must be the villians of the history now, to redeem in a future.
Dude maybe we should help protest Montreal c.f. to change it back
As a Austin FC 🇳🇫 supporter. I'm glad the new owners took the Crew away. Just to show them not to get to comfortable. Things are just get started. Gotta make sure these stadiums are full and people are loud during matches.
Oh sweet! An opinion about history from an Austin fan. How valuable
@@CHRlSBLAlN thanks
The name Columbus SC is more marketable internationally. Football clubs need international sales of merch and sponsors to survive. What happens when GM networks to international business? He shows the club resume and a photo or a video of Gyasi Zardes with his blonde frohawk in the Columbus winning 2020 MLS championship. We can get Gyasi to sell your product. Gyasi is a role model. Etc. See how that works?
its" called football or soccer theres nothing call "american soccer" STOP
ok