$36 Milk Makeup Hydro Grip Primer vs. $10 ELF Dupe (Review & Wear Test) | What the Dupe?

#youtubeshorts #shorts
What's the point of applying your favorite foundation, blush and highlighter if they're going to wear off in an hour? This, friends, is where primer comes in. On this week's episode of What the Dupe?, Matthew compares the best-selling $36 Milk Hydro Grip primer with the $10 ELF Power Grip primer. Which formula does a better job of gripping to makeup? Which ingredient list is better for your skin? Which smells vaguely of a glue stick? Keep watching to see Matthew's full review and wear test, then let us know which dupe to test out next.
Shop:
Elf Power Grip Primer: ulta.ztk5.net/...
Milk Hydro Grip Primer: fave.co/3WY57m1
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PureWow is a digital lifestyle brand owned by Gallery Media Group, a media company focused on making positivity louder. At PureWow, we're dedicated to finding ways to make your life more inventive, beautiful and manageable. With a focus on Beauty, Food, Wellness, and Family, we meet you where you are in every part of your life.
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[@livinlikelara]

Thank you so much for jumping straight into it! I love my hydro grip but I’m on a budget so I’ll give the ELF a try! I already love their moisturizer so maybe it’ll be a great duo 🩷

[@evelyn247]

Love the right left side comparisons, keep it up

[@REVIVAMindsetUpgrade]

Awesoooome! Thank you. I was just looking for a substitute. At $38 plus tax, the Milk product is kind of insane, but I have to say, I have been using it for a month and my make up never looked better.

[@drewteves8326]

You’re so cutie! 🥺💜

[@ALEX-pg1hb]

are they both acne safe and noncomedogenic?

[@BaeBrit]

I have super sensitive acne skin and I’ve been using the milk one with no issues