Using psychology in food menu design to influence decisions | Madhu Menon | TEDxSIULavale
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- Опубликовано: 19 авг 2024
- Every menu is a carefully constructed to persuade you into making certain decisions, predominantly ones that will ultimately make you spend more MONEY. The psychology behind menu engineering is backed by science and countless hours of research, and covers aspects such as positioning, color theory, use of buzz words, controlled costing and more.
1. Chef
2. Food Consultant
3. Food Photographer
4. Writer
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
1. Anchor items first: price that burger at $99.99
2. Negative space:
3. Don't use too many photos: 0000001_final_final2.jpg
Many restaurants actually don't really care about this aspect of the business and usually look over it. Thanks a lot for covering this topic with all the helpful insights! 🙌
I wish I could see his slides, I have a feeling that adds quite a bit to the presentation and we can't see them.
Indeed. The slides were an important part of my talk.
Madhu from where we can get your ppt?
@@madhumenon Madhu from where we can get your ppt?
Thank you Madhu for these great Tedx talk. Some of these points are really overlooked by restauranteurs. Subtle tips like anchoring in pricing and fonts in menu pricing are worth noting. Thank you very much again.
So so soooooo useful. Thank you sir
Filling 18min with nonsense bla bla, not providing a clear structure of his pricing structure and calling himself a consultant... superficiality gone extreme. Waste of time
if you write down things you'll notice he filled my entire fkin page lol
totally agree
There was tons of good stuff here
Visual Design @11:29
Speaking of fonts if your going to have a Ted Talk on You Tube it would be nice to be able to see your infographic. Just a blank screen with some streaks of blue and my TV is 52 inch.
Your present criticism on a 7 year old video 😂. Thank you for this. I love reading comments like this.
Thank you! Very Informative!
Thanks for such an informative video..❤❤
Thanks a lot Sir, I learned so much information from you and going to apply it in my restaurant brand design
Cheers!! Exactly what I was looking for! Thank you for your time.
I always fall into the chef special trap 🤔
Mcdonalds visuals on thri overhead menu's is all i have to bring up in regards to nailing a sale. And ive always wanted to open my purchase and say to the till assistant that i was given the wrong food product. Purely to raise the point of false representation in the menu. Otherwise i want a menu thats easy to understand. A clean flow and uniform font flow.
whoever was shooting this video forgot to shoot the main screen
extremely useful tips! thanks😇
The projector screen is killing my eyes
interesting things to know
So much of what was said will be told, wasnt.
Why Talk bad about Chinese tho?
👏👏👏
Within 5mins i lost my connection
Come on make some sense mate, Chefs and manager don't need mock a culture or language dialect. You sound like a boring college lecture.
This was very boring. Explained to vague and not specific.
what a waste of time... who qualifies these people for a TED talk??!!
P O O
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L O O
is this talk good or no? damn i can't see the dislikes
For a guy who presenting food for a living, he can't present his talks very well.
It was such a waste of time.
I see a lot of Chinese getting mad here! Lol 😁
He had a point... And you guys are missing it...
White rice has nothing to it.... Just Add Water cover it and cook it with vapor, serve with tilapia and vegetables... Done.
Wild tilapia over organic rice and local grow roasted carrots and asparagus..
See the difference...!
Now the price and value changed a lot!
Don't get insulted so quickly... analyze, learn and think!
Bertin Rosas ?????
Unreal!!! HOW CAN YOU COMPARE A RESTAURANT BUSINESS WITH A CLOTHING BUSINESS IN DESIGN OR PSYCHOLOGY WHAT SO EVER. the first time had such horrible time from a TEDx video, seriously, I doubt there is no screening process for the presentation, I mean what is this. the so-called valuable tips from other comments are just the basics of a pricing strategy of any SME That has multi-products to offer. I feel like there are endless flaws in this presentation and I'm not going to waste my time anymore here. just a Warning Bell for another potential viewer, 15 minutes can be much more valuable, I would rather spend this much time to watch a cat chasing laser
He's insulting
Consultant !!??? may be of EATING not restaurant business
Not good Very Is very confusing and no centered ideas
instantly stopped watching after he made that racial remark over Chinese food.
get over yourself
Looool, in my life I have never seen a chinese restaurant that differs from what he is saying though.
then you really need to get out of your tiny box and see more of the world.
He had a point... And you guys are missing it...
White rice has nothing to it.... Just Add Water cover it and cook it with vapor, serve with tilapia and vegetables... Done.
Wild tilapia over organic rice and local grow roasted carrots and asparagus..
See the difference...!
Now the price and value changed a lot!
Don't get insulted so quickly... analyze and think!
YOU DID THE RIGHT THING MY FRIEND, I WATCHED IT UNTIL THE END, EVENTHO THAT RECIAL JOKE MADE HIM LOOK UNEDUCATED BUT I BELIEVED THAT THERE IS AT LEAST SOMETHING TO LEARN FROM THIS GUY, BUT I WAS WRONG.. I AM MAD NOW BECAUSE OF THE TIME I WASTED IN THIS VIDEO.
awful
People disliking are burning 🔥😂😎
This was horrible! Horrible!
FIRST 🍑
+dawsonpwnsyou Hahaha, I thank you.