Speaking as a consumer, quiz funnels are nothing but a cynical way to harvest contact information for direct marketing harassment that we have to take time to unsubscribe from. Whenever I take a quiz and I see, "Give us your email address, so we can send you the results," I abandon that page, resentment of the time I wasted, facing the fallacy of sunken costs, in regards to my time.
Speaking as a consumer, quiz funnels are nothing but a cynical way to harvest contact information for direct marketing harassment that we have to take time to unsubscribe from.
Whenever I take a quiz and I see, "Give us your email address, so we can send you the results," I abandon that page, resentment of the time I wasted, facing the fallacy of sunken costs, in regards to my time.
Yea….but be honest. You probably weren’t going to buy anything anyway. Last thing a SMB needs is a time waster clogging up the funnel.