emily in paris product placement is WILD
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- Опубликовано: 2 окт 2024
- bonjour advertising!
today we're looking at the marketing, product placement and advertising within emily in paris! season 4 of emily in paris has just come out on netflix, and while I did consider doing a fashion review or outfit ranking of all the looks, I instead decided to talk about all of the brand collaborations that lily collins and co are subjected to. Shout out to the netflix marketing and brand integrations team, you did it!
what I'm wearing
foundation
go.shopmy.us/p...
blush (shade 03 silky ribbon)
go.shopmy.us/p...
lip balm (shade 09 peonies)
go.shopmy.us/p...
earrings
go.shopmy.us/p...
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*Disclosure - a portion of this video is sponsored by 7or9. Some of the above links may be affiliate links, If you choose to purchase through these links I may make a small commission, which helps to support my channel :)
I had no idea that 80% of these were real brands. I thought it was just bad writing! Lol
I didn't even think that if you didn't know the brand it would just come off as weirdly written but you're so right 😭😭
Dramatically flipping the phone open and shut fits sooo well with Sylvie
Right??? It's such a slay 😩
About fashion being out of reach financially for Emily: When Sylvie said to Emily “it’s not something you’d find at H&M” about a scarf she was gifted, it reinforced my idea of that in real life clothes Emily wears would be nock offs of real brands. She would buy loads new cheap clothes and wear them once. And no one before this line ever commented on her clothes being cheap or expensive. So we kinda had a confirmation that she buys mass market, not even high end.
One of the discount supermarkets in my country has a collab with Emily in Paris right now. You can buy Emily-branded cheeses, sausages, macarons - it's so funny. Pantene has just released an Emily line too. There's probably even more collabs out there. This plus the amount of product placements in the show itself almost makes it seem the main reason it exist is to sell stuff.
Very cool video Lucy!
(Also yes to the perfume video.)
Yeah not me,not realising 99% of these were ads in the show. 😂😂😂😂😂
Reminds me of those random very obvious product placements in Kdramas lmao
omg 😭 the subway ones 😅
It's definitely not as bad with luxury. Because of Korean regulations.
The "Bavazza" really sent me 😅🤣
It's clearly ripping off Lavazza but to any Italian speaker it will sound pretty odd, maybe Bavazza is just supposed to be a surname but *bava* means drool... is it a diss?! 😅
Please do a perfume video!! I love hearing people talk about perfumes and i would love to hear your opinions!!
🫡🫡 I'm going to get to brainstorming hehe 💖 Thank you for watching 💕
This show has gone completely rogue.. I felt like it would make just as much sense if I watched it in French. I do not speak French. 😅 "Bavazza" cracked me up. The most realistic scene of all of S04 was probably Emily sticking her hand in the candy bowl 🫣
Yes she should have used tongs...
I don't have the notification sound problem because I change them 😂 mine all custom 😏💕
Yes hah Picard is a frozen food only store, but it doesn’t look like that lol. They actually have some pretty interesting frozen items, and they taste pretty okay for microwaveable food
Yeah, I'd definitely be interested in a video centered around perfume!
I agree that this kind of obvious ad randomly in a show is hilarious.
even just thinking about it makes me giggle 😭
Yes on the serving tongs, but I did not see any available. Either tongs were ignored by Emily as a statement on her personality or maybe the lack of tongs is common in France? I don't watch Emily in Paris more due to a lack of time as opposed a lack of interest, but product placement in a show like this one seems to be a good fit and doesn't take you out of this world.
So, I'll freely admit I basically know nothing about american supermarkets, but PICARD is in fact a frozen product supermarket. There's a (free) membership system where you collect points and also get part of the "catalog" slightly cheaper (and PICARD is NOT cheap. It's good to great quality, with prices that match). I know a lot of people that go there for Christmas appetizers, for Christmas dessert, when there's a big get together with family, and only for those special occasions.
But they also have started to cater to the 'busy yet wants to eat good food' employees as well in the last few years.
However I have never seen a PICARD with freezer shelves. Everytime I've gone to one, it's all maze-like alleys filled with chest freezer boxes, white walls, and yeah, it does have an almost sterile look to me.
Omg. I am a science girlie, not a marketing girlie... but I never noticed ANY of these product placements nor did I know any of their clients were real companies. You completely opened up my mind to a new perspective. Great video idea, I feel like I learnt so much!
PS I love your humour :)
thank you for confirming my marketing brain rot 😭 I do think that's wild though, to be watching that many ads and not noticing is lowkey bonkers in a way - there's obviously quite minimal disclosure and they're very... sponsored segments 😅 and thank you so much for watching and saying such nice things, I really appreciate it 💖
I love really awkward bland placements in tv shows, my favourite was the vitamin water sponsorship in gossip girl where one of the characters goes…. “Can I get a revive” while sitting next to a tower of vitamin water bottles 😂
Edit: omg you just mentioned this IN the video 😂😂
me too I actually love them 😭💖 they also get funnier with time hahaha gg sponsorships are amazing 🥲✨️
I think not giving Emily a Samsung makes perfect sense since she's American and from what I understand the majority of Americans think IPhone is a superior smartphone? But I can be wrong. What I do know is that here in Europe we don't really care that much about phone brands, and Samsung is quite popular, so it makes perfect sense to me even if it wasn't product placement, it seems... natural
I literally had no idea that people genuinely like this show... no hate, but damn.
Yup, I agree.
Although second part of season 4th is actually cute and Emily is less annoying
I think genuinely liking something / enjoying it isn't that wild, it's one of Netflix's most popular franchises! I love it for what it is 💖
@@LucyLivinYT I think the only reason for disliking it is the original way script was written. The perspective was not that Emily is imperfect and figures it out, but rather that she knows better and everybody else is wrong for finding her anyway else than cute. It is ok to have flawed character, it is not ok to gaslight us that she isn’t.
Beside that this is a great project for Lily. She can live in Paris, and now Rome. Wear anything she fancy. Thanks to the concept the product placement isn’t too cringy, but makes it commercially successful.
I just hope that the script will keep Emily’s vulnerability now, and give her more integrity, and class, because this is what made the show watchable for me.
Literally never even thought of that. Of course they would make a show about a marketing executive just to market real-life brands to people. Genius idea, and very insidious.
@Lucy livin...Picard is a rather expensive supermarket. They only sell medium high quality frozen food (pre cooked or raw). They have small addresses all over France but usually only in the city center in expensive districts. Voilà :) hope this helps
I think it was last week, but Ami Paris launched a bag for Zeppeto, and the avatar was Emily. (Lots of brands have clothes in Zepeto)
Jesus your sense of humor is not broken i was cry laughing
Especially at the Billy reference😅
omg thank you haha 😭 or maybe we can be broken together 🤪💖
This is the video that made me subscribe and I think it speaks volumes about me. Amazing, fantastic, 12/10
that is such an honour, thank you
Unrelated, but just by the thumbnail, i knew you're a fellow aussie
hahaha the ✨️aura✨️ thank you for watching fellow lucy 💕
thank you her grabbing that food with her bare hand shocked me so badly!! i do not want to go to an airport lounge where anyone just sticks their hands in the food omfg
Right?? I thought it was a wild choice for a luxury brand integration 😭
"and also has eyebrows" I spit out my drink
joke aside the product placement for the samsung Z flip phone drives me crazy because i've had this phone and it's SUPER SHITTY !! Do not buy it !! They're on gen 5 or 6 and the inside screen keeps splitting even though they claimed they've fixed the issue ! This stupid phone cost me 1100 euros and I had to go back to my Sony after 6 months !
rant done but you get the thing.
Definitely tongs 😭 especially since it’s spons because why would you want to advertise to people someones grubby hand in there and sort of encourage that behaviour in a way, like me seeing that I would go oh ew I won’t be getting that then
Interesting! It is a show of constant advertising. Is this what the younger girls fall for? Is that why so many are either broke or in debt? They do not understand that this is not reality. Loved it, Lucy. As always you brought a keen critical eye to the party.
I feel like the cost of living crisis may be playing a bigger role on that one
👀🌸🥐
Love that you're covering Emily in Paris.
I love the show, even with the problematic characters and arcs.
When you mentioned it in the last video I knew the man meant his comments towards Lucy in a friendly positive way.
Zepeto was something I forgot happened. It was giving roblox dress to impress kids game.
I think her co-workers were fake nice and Julien might've gave her a side-eye.
Also, yes ideally tongs or scoop for candy, buttt I'm assuming there's handsantizer everywhere, like in real life, whether it's im Emily's bag or by the door. Emily hasn't been portayed as having unclean habits.
Even when her shower broke in earlier season she had it fixed as soon as possible, and showers often.
I'm sure her hands weren't dirty.
I'd let it go because it's not sticky sticky candy. More tacky then anything else.
Not like a chocolate fountain.
Hopefully that makes people feel less icky. 😅