The Boutique Cycle
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- Опубликовано: 3 авг 2024
- Today we talk about the ups and downs of the boutique makers. One minute you are hot then you are not. Some sell out then jump back in as a new brand. Whats your favorite boutique brand and and is it still as hot as it was.
You guys have quickly became my favorite channel on RUclips. Thanks for being just normal dudes with guitars!
Thanks a ton Tony! We are beyond normal, we’re right at average:)
Sincere thanks and best to you and yours out there!
I agree Tony, just some chill dude with good opinions. And even gooder guitars on the wall 🤣😎
I am such a Novo fan boy. I bought my second (a Serus J) and broke the headstock in a freak accident a couple months after I got it, and Dennis fixed it himself and took great care of me. I'm a life long fan. I currently own 3 Novo's and can't wait to get another.
We have had a couple Novo's come through the shop they are pretty cool ! Glad to hear Dennis took great care of you!
This is the only daily news I've grown to care about. Great topic y'all 👏
Me as well
Same
Ídem ! :)
Man thanks a bunch guys! We have a ton of fun and it’s been awesome meeting a bunch of other nerds that dig the same stuff as us:)!
Yes!!!!
It honestly seems whenever the makers guild buys a brand they kill it, Fano, Phoenix, Soldano... no advertising, no social media, nothing. I’m glad Dennis Fano kept the passion and started Novo.
100% agree! The novo is awesome and we’re thrilled to see how they’ve taken off!
Xotic rarely gets mentioned but super high quality and a lot of great options
I have a handful of good amps but recently I bought a Tone King Gremlin 5w amp that is incredible! I needed a smaller, quieter amp that I can crank for monster tone! It has blackface and tweed tones so it covers most songs I want to play. I love this thing so much. Its perfect for me. I plug my Les Paul into it and its heavenly! Good video guys.
Gibson and Epiphone...Fender and Squier are perfect examples Gibson's are not superior over Epiphone and Fender isn't Superior over the Squier contemporary and classic vibe Stratocasters it's the power of Suggestion that leads you to believe they are because you have been told over and over again that they are but the reality is No their Not
I make ultra rare partscasters and sell them on reverb when i get tired of it and am ready to move onto the next project. Ive made negative $300 so far after 10 guitars sold!
Okay that made me laugh out loud! That was awesome and thank you for writing that!!!
Wow I thought it was just me, You can do it with cars too! buy a vintage car for 10k put 20k into making it really nice and then you can get 15K , good thing guitars cost less than a car, well most of them ....
@@tomeasley3538 yes, fortunately we’re a bit less expensive than the car world...a bit:)
My brother in law has built and marketed high end ,custom guitars for a couple decades.Tricked out ,shredder stuff, with a few classics,-
So far, only a few rich friends have patronized him.Also runs a cleaning service, - very FT.
Another friend works with a local shop; the key is keeping them under a grand, if you actually want to sell them.Make some reasonable compromises. Partscasters ARE popular.
As a new regular, I enjoy how topics that were casually mentioned in prior episodes being featured as topics in future videos.
Thanks a ton! We try to dig into the stuff that peaks our small brains interest:)
Sincere thanks for watching!
Great topic. Besides guitars and amps, there are probably more boutique pedal company’s that I can count.
Topic for another day
Funny you mention that, that ones coming next week I think:)
I’m surprised y’all didn’t mention Reverend Guitars! I love their Korina wood bodies and that bass contour knob. They’re a little heavy for me nowadays, but seriously well made guitars
Agreed, great product, but not exactly lightweight, except for a few models, like the Sensei Jr.
Fortunately, I prefer playing sitting down, anyway.
Those of us in the cheap seats just look at the boutique stuff with a mix of envy and feigned indifference (mostly the former). I mean I can't even fathom getting on a 12-18 month wait list that I would need 3 years or more saving to even begin to afford the intro models. Names like "Collings" or "Novo" and "Two Rock" or "Tone King" are the proverbial champagne dreams and caviar wishes for some of us :)
The great thing about Boutique is you can scoop them up at great used prices.
@@CasinoGuitars "Great prices"... I do not think that word means what you think it means :) (I kid!) Seriously though, a Collings 335 is a dream instrument but it's a little like owning a classic Jaguar car... the prices just seem to go up and up.
You guys have grown on me. I enjoy the topics, news and reviews Casino Guitars provides.
Thanks Darrell, we try hard everyday to find something fun to discuss or review. We are all just a bunch of guitar nerds that wish we had more guitar nerds to be buddies with!
Great video guys! I think boutique builders are just guitar nerds with good woodworking skills. A lot are bad at or hate the business side, it's just a necessary evil to be able to continue with their passion. I think that's why a lot sell the brand and head off on another venture when they get bigger. If it's more business than building, they don't want any part of it.
We agree, its hard to manage people, marketing, QC, Dealers .... It's easy to overextend yourself as a small builder and get overwhelmed.
Oh boy, the things I would do for a Two-Rock Studio Signature Combo....
They are sooooooo hood it makes me mad!!!
My fave “boutique” brand is Knaggs guitars. Just placed an order for my 3rd one. According to Joe, because he told me himself, he has no desire to blow up into a version of the company he left. He wants to keep his company small and manageable, which I totally respect and appreciate. Plus, they are AMAZING guitars. Every guitar coming out of that place is Private Stock level of quality, because the builders are the original Private Stock build team. All of them. Dream team.
Here's what I have learned from playing 48 years professionally. Number one most of these Classic vintage electric guitars have actually Shitty craftsmanship and they are not better quality than a production Guitar made in the USA or Overseas imports..why people think they are its Called the power of Suggestion that's all it is and some of you will know exactly what I'm talking about
But the vintage guitar I want to sell you is much better than anything made today.
Also mint condition vintage guitars are usually that way for a reason. It's likely they were a lemon and never got used much because of it.
@@aniquinstark4347 There was certainly not a lot of consistency in the pickups. The wood may have been better when it was cut but they didn't have the climate control so there's probably a much larger chance that the wood would move after the guitar was built.
Schecter went from a small custom parts and boutique builder in the 80's and eventually turned into a rather successful low to mid cost import guitar company in the 2000's. Carvin, now Kiesel, has also had an interesting journey.
I think it's cool that they've stuck with doing "boutique" custom shop guitars too rather than solely doing import stuff. Most companies by that moment would probably abandon the USA side of things.
Right on! We were actually taking on doing a piece on carvin, great points there you made!!!
I was fortunate to tour the Collings factory months before Covid. Even though Bill Collings passed away, the level of attention to detail in that shop is remarkable. As an owner of both a Collings acoustic and electric, it was heartwarming to see Bill’s influence and legacy are stronger than ever.
That is wonderful to hear! Thank you for that and awesome to hear they are still on top of their game:)
I have a Collings acoustic that is spectacular in sound, playability, materials and build quality. Top quality legacy instrument.
PS. Steve McCreary who runs the Collings is a first rate individual continuing Bill’s legacy.
You guys are so cool! I love how casual you guys are...I feel like I am just hanging out with you guys and you guys make me laugh.
I also think its cool to support your neighbors or local companies. I live in Los Angeles and the coolest brand I have found is Gabriel Tenorio strings. My main guitar is a JM and he makes a JM specific set and the difference in quality and sound is night and day. I literally picked them up in his garage and paid venmo. Support your neighbors folks!
It’s interesting that despite all the various boutique guitar and amp makers the most well know players still stick primarily with the long established names. I look at them here and there but always go back to the tried and true.
Wide Sky is a great example of a boutique builder keeping it low-key and gaining tons of popularity. Current wait time is about 23 months.....Suhr's wait time is about 11 months.
I'm on his list and should be getting mine this October. I really can't wait.
Speaking of the boutique cycle, you could almost say that about Larriveé. They came from small beginnings, blew up and became a big deal and then hit on hard times in the late oughts when the economy tanked. They had to cut staff and production, and the amount of instruments they were making per month was on par with what they did when they were a baby company. They seemed to have recovered nicely, and though I do not know how sound they are in the market as far as sales go, by what I can see, they are doing much better these days, and I hope I am right. I wish them all the best. I have a C10 that is 21 years old and I love that guitar.
Dunable is another one that I think is on the cusp of going big. They just recently started a lower prices import line. Their stuff is really nice.
Great share there and thanks a ton for adding that!
Love these videos
I can't believe you said Gorilla amps. My first amp was a little gorilla amp and it was dog excrement! Thanks for bringing up that trauma for me once again! I need therapy now to eliminate that memory!
Great video as always. You could add that this cycle creates a great opportunity to get your hands on some really good guitars that get custom shop level attention to detail for production level prices if you buy them used and are ok they they are not at their peek level of interest.
Ive seen standard fanos(now replaced by oltre) and TMG guitars that go used in the 1400-1500 range. I have owned both of these and they stack up well to an Elliott tone master my friend lent me for a couple of weeks, which is currently hot in the boutique cycle and sells for for around 4k used.
I love to support a small, local business... but for my money and pound for pound- Fender Custom Shop is all I need when looking for a prestigious level from a guitar maker. I am a traditionalist and when I’m looking for a guitar for myself, I want the classic body styles, because that is what inspires me. Not to say the other guys couldn’t do it with more attention to detail, but I just like the cookie cutter guitar shapes. Sorry novo. The serus T is really cool. Just not for me. I’d rather have a custom shop telecaster that I got on the used market for less than 3k
We hear you and that is a common sentiment. I am a fender die hard as well but every now and then an odd ball one comes across and wowiee, it hooks me. I am a sucker for good looking guitars!
Erick, you said everything I was thinking. The boutique stuff is, for my taste, kind of ugly. They borrow heavily from Fender Gibson Martin and then kind of screw up the shapes of bodies and heads. Pointy Jazzmasters...no thanks Novo no way. Pointy Strats...no thanks Suhr Anderson. ☺
@@CasinoGuitars I probably should add that my sentiment is only with guitars. I can’t wait to buy to two rock or a milkman amp.
@@erickmo1188 oh those amps have ruined me...two rock, smart belle, etc....
B&G Guitars come to my mind with the Little Sister model.
Can we start a poll to see if we can get a haircut for Baxter? My wife took one look and said "it's like he rolled out of bed and thought, you know what I'll make a RUclips clip!" 😂 I love your work guys, keep it up. Seriously entertaining! Sending love from Brisbane, Queensland in Australia.
Haha. It does look a bit like overgrown pubes on his head.
Oooooh, that's a bit harsh 😳
Really interesting discussion. I recently bought a “new” Airline from Eastwood guitars. Not sure if they are considered a boutique maker, but their sales strategy of being all online and building what people show interest in is certainly unusual. Anyway, always wanted one of the “map” guitars, got one, love it. Really nice build quality and unusual look. Thanks!
A few years ago I ordered a boutique tele from a small maker - my first order from a “boutique” outfit - which was supposed to be 3 months wait. Had to chase repeatedly and got emails back saying “I’m doing it now, ready next week” etc for months, and a year later I gave up and got a refund. Turned out the guy was in the process of launching a new slightly more affordable range with a “name” guitarist, and basically crapped on his normal one-off customers. I’ve heard of other people having the same issue. I’d rather be told, “I’m really busy with a new launch and this could take over a year,” and decide at the beginning. He was asking similar money to a team built Fender Custom Shop tele and I’ve since bought a CS tele and strat off Reverb and they are fantastic guitars that I get a lot of pleasure from, and I’ve had had a couple of guitars from another small maker, Jonathan at TMG, who is fantastic to deal with and delivered exactly what I asked for, on time. So it can be done. It’s a competitive market and you need some kind of reliability to build a decent reputation. I will always try to support small outfits, but if they take a 50% deposit and lie outright to their customers, it’s a shame. So buyer beware.
Loving these videos guys - you pick some really good subjects and address them in a very relaxed and sane way compared to some of the youtubers who shout a lot to get click. Well done and don’t change your style.
Thanks a ton onenote on the kind words!
Sorry to hear about your troubles with the one but thrilled you found the right piece in the end.
I would ask who the maker was but I hate airing negative stuff out here:
If you did want to let me know an email would be awesome.
Sincere thanks again for the kindness and for joining the conversation!
Boutique pickups would be a great topic
Good Idea Steve, we have not talked about that yet in any of our videos.
@@CasinoGuitars Oh my god, almost as contentious as wood selection. Almost....at least you can tell an expensive hand wound set from a cheap set.(Whoops) But there are surprises to be found on the trail of pickup selection. I like Radioshop from Wales in the UK.
Then there is the whole debate about magnets, scatter wound or not, "cheap" vs "expensive", etc. It gets crazy. You could ask Dylan from Dylan Talks Tone for his input, as well as Lindy Fralin. Nice guys.
CHC Custom guitars out of Austin, little known one man show. Still around after 20 years. Chris makes insane basses and guitars. Reasonably priced and well appointed🤘🏼
My absolute favorite builder. Top notch!
We will def check them out! We have lots of friends in Austin :)
It's almost impossible to even place a deposit on a Mule. I've been trying for 3 months. And to buy a Nacho you have to write an essay and become a club member???
Okay that was funny! I tried with languedoc as well....still nothing)
It would be a trip if Gorilla reinvented itself as a boutique brand.
I had one back in the day. Your comment made me smile. I do not have fond memories of it.
@@mark78750 I think everyone did, or thier friend did that taught them guitar.
I may bring it back...hardwired only with a fuzzy coat:)
@@CasinoGuitars Forget Waza Craft.... Gorilla Craft!
Yeah, Gorilla AND Crate.
Thanks for keeping boutique built pedals, pickups etc out of this... same principles you have discussed apply to everything boutique built.... Ovation is a brand I thought of that didn't get mentioned. Brands fall out of trend because of lack of quality control, missing shipments, etc... but also because they fail to innovate, fail to attract new artist, etc.. It's not enough to built a great product. You can do that and have a niche group of players who will want and buy your product, but once you try to transition to a mainstream brand, even a mainstream high-end brand, you're dealing with real competition from companies that put a lot of money into marketing, working to attract new artist endorsements and offering innovative new products. PRS's endorsement deal with John Mayer a great example of the company going somewhere new. You might think PRS didn't need John Mayer, but the reality is his PRS signature model really made the PRS brand a hot topic again in music gear media, forums etc... Any builder out there who thinks that sort of thing isn't important has their head up the ass. it's not just important, it's absolutely vital to always be proving relevance. I do see companies not doing that. I give Suhr maybe 5-10 years before we start to see a decline unless we see them start to really play the same game as the big builders.
Not one word about the most beautiful, best playing, and best sounding guitar I own, not to mention entirely hand made to perfection. The EASTMAN SB59/V!!! I've had over 100 guitars, and the only one that's come close to my Eastman was a walnut '71; ES335 TD. Selling it is my second greatest regret, next to selling my 96 JCM Slash, 1of 3000! Ugh, so stupid, but I'm building my collection back,up just on a smaller, more reasonable scale!!!.
Peace Baxter & Johnathan, Keith in RVA
I've been tracking your wardrobe changes and think I've cracked the code on your filming cycle!
Im gonna make them change shirts just to throw you off Mike!
Wait a minute...baxter here, we don’t really change much at all, it’s more of a “which shirt is less dirty than that oh so dirty one” vibe:)
We cannot get into wardrobe changes for goodness sake, I can’t even find a hair brush!
@@CasinoGuitars Wait - you mean that's what your hair looks like before you comb it? Thank God - I always thought that was after you combed it for the video shoot!
for Amps, Tone King was great before they got bought out. I’d check out the Bartel line of amps, they’re truly beautiful
Agreed! And I haven’t actually played a bartel...only heard how amazing they are. I love bensons as well, very cool odd ones!
I had a Bogner Metropolis and I think it was boutique...but now you can get a Bogner at Sweetwater so I have that going for me. I doubled my money on the Bogner and bought a blackface Super Reverb. The Fender is a way better amp. That’s what I think of Boutique stuff.
Danocaster. Interesting episode of Truetone Lounge with Dan Strain on how he almost lost the love of building guitars when the demand got too much to keep up but then changed his business model away from custom orders and fell back in love with making them again.
Great share there, thank you!
I remember when Zion Guitars was a thing in the 80's. They made high-end strat copies (sort of like ESP in the beginning). Zion is still around, but I think it's a very small operation in Raleigh. NC and it looks like they now make mostly metal-style super strat stuff (which is not my jam).
We’ve had a few of those come through the shop actually. Great mention and thanks for sharing!
Awesome video my friend! Like it very much!💯💯👍👍
Larivee and Bouchard are some sweet guitars. I see Larivee hanging in the Long and McQuade shops. They started as a boutique type in Vancouver. Tried lots of them in the shops. Very impressive imo
i'm playing my Fano SP6 literally as i'm watching this...check them out again, still around, still kick ass
Great video.
I'm just proud that Baxter knows it's 2021.
And thats only because we wrote it on the cue card for him lol
Speaking of boutique you guys really need to try out an s and t classic from MacMull... they’ve been around for over 10 years, but their instruments are built using a very unique build strategy and are hands down AMAZING! I know everyone says that about so much, but once you touch one and play it you’ll see they have something really special leaps and bounds ahead of custom shop made strats and teles.... great video...and hope you guys get a chance to try out the MacMull
I want one so bad. Never see them here in the US. If you find one you need a lot of money! 😂
I was waiting for Santa Cruz and Tom Anderson mentions during boutique conversation. Good stuff though as always guys.
my Novo arrives in a few weeks! yessss. The Abernethy soon after. yesssss.
Novo is still going gangbusters, have a year waiting list on the Custom line.
Lol, I was kind of hoping you was going to psychoanalyse our need to have the next guitar, you know, the one that will really allow us to be the player we truly know we are but are be held back because our instruments are just not quite hip enough (even though our houses are full of gear). Good video anyway, great channel!
Oh, by the way, send me one of those Fano guitars right now! 🤣
I bought a Tone King Imperial last year And it is still my favorite amp. I have nothing to compare it to as far as seeing if the quality went downhill after they were bought by a larger conglomerate but it has such a clean and tweed Fender sound and the Iron Man attenuator is by far the best attenuator I have ever used you can really open this thing up at low levels.
I def need to get my hands on one to really test them out. Hopefully one comes into the shop sometime soon.
this was on point. nice job bax & jhon.
Thanks Matt!
@@CasinoGuitars your more than welcome baxter.
I'm loving and wanting a Lucky Dog!!
Brands I remember:
Parker Fly Guitars. Whacky design, weighed liek 6 pounds, first guitars I remember with Peizo and they were like 3 grand and up.
Mesa. If you had a Mesa in the 90s or even the 2000's... that meant you were a bad ass. If you had a Mesa you knew that you were so cool that your bassist would load the van while you talk to the chicks, now.... not so much.
Friedman is still super solid, but I would not say I see them talked about as much as they were for a while. God, when they came out with their own guitars that was 2-3 months of having them shoved down our throats on youtube. The guitars look cool, I am sure they play nice, but it was just a super strat and super tele.
Axe Fx and Kemper. Those were the kings of modeling and something that was mind blowing when they first came out. They were always out of stock and had waiting lists. Still good stuff, but Line 6 and even these cheap brands do similar things and the axe fx and Kempers have come down in price to try and compete. Build quality on both is suspect.
Dare I say that Strymon is not as hot as it once was? Still maybe one of my favorite pedal brands and still the best of the best, but not HOT like they were with waiting lists.
Brands I see rising
Milkman Amps I am seeing out there a lot now. Seem to be growing in their footprint. They have a cool pedal board amp with a nice Cab sim out for recording or bedroom jams.
Neural DSP, in the modeling world this is the king right now. Huge waitlist for their first pedal hardware.
I am sure I am missing a few and if you actually read this.... you are a better man/woman than I am. End of ramble lol
Its only fair if you listen to us ramble we can listen to you ramble! I still remember the Parker Fly and thinking those were soo cool. Thank you Guitar World Circa 1997! Thanks for the thoughts Dylan!
@@CasinoGuitars
Yes! I thought Parker Fly was a cool and original design and one of the only ones that fit that description.
Baxter is attempting to secure a boutique beard. Jonathan OWNS the boutique beard! Have a good weekend, gentlemen!
This boutique beard of mine won’t be for much longer, I like to taste my food once...I don’t know how Johnny boy does it:)
@@CasinoGuitars He has this harem of wives that pull back his beard so that he can eat without a mess. Just don't tell his real wife.
The bass market has one of the biggest boutique sectors. Fodera, Ken Smith, F Bass, all awesome
As a Canadian, I am seriously thinking about getting a Godin '59 Stadium, Desert Green. While not exactly boutique perhaps, as they sell a lot of guitars overseas, my research showed a surprising lack of presence for Godin in American online guitar stores. Haven't played one yet, (because Covid) but reviews that I have seen/read indicate a serious undervalue of a very well made guitar line.
I have Bartel Sugarland amp, love it.
my wife and I are a small cabinet company and we understand the Mule situation. we have to balance how much work we can take on. I think we would have to do 4 times the work to make hiring 1 person work. (We are kinda a boutique cabinet co.)
If you've got more demand than you have time and are turning work away it's time to raise your prices which *could* pay for that extra person. Understand there are a lot of reasons you might not want to do that of course.
Not a guitar specifically, but definitely in the boutique vein: I have been on the waiting list for my King of Tone for over 3 years now. They are good enough that people are willing to wait and Analog Man haven’t bowed to pressure to crank up volume of units produced while potentially sacrificing quality.
How are we supposed to transition comfortably from a 25 minute video one day to an 11 minute video the next? Never mind… If I wanted consistency, I would probably watch a much less interesting and entertaining channel.
I guess we could say that you guys are a boutique channel?
Thanks for another great video, fellas!🤠
And I can honestly say that I have never used a clip on tuner of any variety. Pure absurdity, if you ask me.
Thanks for the comment Mike, we love the Term Boutique youtube channel :)
My first guitar amp was a Gorilla. I used to turn it up and touch the guitarsheadstock to the top of the amp. Epic feedback.
Don't forget PRS is also a defense contractor make some scary good audio processing hardware/software.
Oh we know:) they are pretty impressive...and scary:)
Hey Baxter and guitar Jesus ,
Can you guys please start a podcast ?
Thanks in advance
My boutique jazz setup is definitely one I had to save up and wait a long time for. My amp is a Henriksen head
Bought my Lowden F12 in 1997 , made in Ireland, for a little under $2,400. I am bowled over by the price of a new Lowden today.
Dumble has always been the poster child for boutique guitar gear, LOL! Those amps fetch ridiculous, stupid prices today and have for years.
Some boutique amps sound really good but if you know an ace guitar tech who knows what tubes to install in your trusted Ol' Deluxe, you can own a regular amp that really sounds incredible.
While many boutique pieces of gear are cool, I'm much more likely to want a "regular" Les Paul, Strat, etc. Like you said, boutique pieces are hot and then maybe out of favor. If I have a really good playing guitar and an amp that I like, I'm fine and my wallet is happy also.
I think the boutique market is directly correlated to the "value" of the bigger companies. Right now, Fender prices are sky high and the QC is in the gutter. So I think people are looking elsewhere for either better quality or better bang for their buck. As the big companies quality goes down, the boutique market goes up and vice versa.
Owning post hype gear is where it’s at. Get a early Fano or Bilt or TMG. They are still pretty awesome. I think veritas and Novo are going to be super popular for another year at least.
As for amps. I am still a Carr fanboy. I own 2. Loving that post hype life. Morgan, Jackson, Victory, Milkman, and Tyler are great post hype options. I think Benson and Matchless are eternally hyped. But I don’t see Benson amps much anymore since they shifted to pedals.
New show idea: amp builders that are shifting to pedal building now.
I own a Sahana from Nepal. The sound of the Hymalayas.
What a sound!
Danelectro! I love my modern version.
I love that a local,(local for me) amp company is so hot Benson amps!!!!
I sure do wish they would go ahead and make that Ryan Adams signature amp that they were working on.
@@charlesbolton8471 Someday I hope to own a Benson. Hell, I guess any Benson! LOL
Pignose and Danelectro....my first two boutiques...way..way..back in time 👍😎🎸
Martin Custom Shop may well be up there to Collings standards now but they’re pumping out more guitars in a week than Collings does in a year!
That to me makes me gravitate towards Collings and guys like Lowden. I actually sold my Lowden 15 yrs ago and bought an Atkins.
After playing several Lowden, I tried a couple of Fylde guitars at their workshop in the English Lake District. Bought a Fylde Falstaff and it is fantastic. A small boutique English builder well worth trying.
Novo guitars are a dream
I have a Fano and love it, I will keep it to the day I die.
You should demo it. I'd love to see it in action!
Thanks Casino. ⚓️
You bet Keith!
It's weird these days because it feels like there's SO MANY boutique makers of gear out there. Seems like everyone and their dog is building amps or pedals out of their garage.
There are some amazing pieces out there but funny you mention the amount...we’re working on a video that talks about the ease of entry for a pedal maker today and what nots. It is rather daunting steering through this maze!
I'm so surprised that you guys passed on B&G Guitars, especially their Private Build Series and their Little Sister Series. TRULY boutique guitar makers!
From the acoustic side, you have to mention Bourgeois Guitars although I'm not sure if they are on the rise or the fall since their partnership with Eastman. Dana Bourgeois and his team build some pretty fantastic guitars
Man, so many companies - especially with the amps man 65 Amps, and Dr Z amps were the HOT amps ( Divided by 13 too) and they seem to have fallen off the radar now (65 is gone now, but rumors they are coming back.
I'd love to see 3rd Power in Nashville get over the hump and become big. Best amp I ever had, best built-in attenuation, and best customer service I've ever had anywhere, period- even outside the realm of musical equopektn
Bogner to me is the ultimate boutique company... but it's all subjective. A while ago I saw this guy in a bar, he had a standard strat and a marshall dls 40 or something like that... and he sounded incredible!! No pedals either, guitar straight to the amp, it was all him.
My favorite boutique amp is definitely Victoria. Their versions of Fender Tweeds are as good if not better than the originals and infinitely better than any of Fender’s reissues. They have a new model that they just introduced called the Club Deluxe that is a Blackface Deluxe Reverb (without Tremolo) in a Tweed Deluxe cabinet. I can’t wait to try one of those.
You guys didn’t mention boutique pedals in the video, but Mythos Pedals is very popular right now. I remember when Zach worked at Carter Vintage. There are/were several employees of Carter Vintage who have their own companies building guitars.
Danelectro here. Still wacky and cool. The lipstick pickups are great, twangy things of beauty.
I saw someone on RUclips playing a Collings 290. I discovered that it is essentially a Gibson Studio that you'll pay 3 or 4 times more for than the Gibson, or 2 to 3 times what you'd pay for a Heritage H137. A good guitar, perhaps, but there is only so much you can do with a guitars basic components. There is no way the price is justified.
Tone King Imperial MK II and the Gremlin are freaking awesome amps.
Yes! I loved most of what they made, their founder was inspired:)!
@@CasinoGuitarsHe left tone king in 2016, but his face is still all over the marketing. I know he does Bartel Amps now but i thought he was still consulting for Tone King. I guess not?
Fano’s are being closed out ( Standards, not Alto de Factos) I purchased 2 of them, before they began disappearing! Still great guitars, one builder per instrument...now they have an overseas line, renamed the Standard line, and increased the price.
So so true.
I remember in the 90’s and in to the 2000 where every top tier hired gun guitar player from L.A. was playing a Tom Anderson Strat or Tele.
McPherson Guitars are dream guitars. I would love to have one. Collins guitars are amazing also.
McPherson Guitars are built like a tank too!
For every boutique brand in America, there is a boutique builder in Japan you've never heard of. I have no idea who is buying these expensive boutique Japanese brands.
Great point and they are some great looking pieces out there!!!
I’ve played a lot of different stuff and boutique is solid; their QC is higher, tolerances are better, and they just can be cooler. The thing is, PRS exists so...
The wait on mule guitars when I ordered mine last year was 1 year. My due date is now sitting about 20 months. I imagine it will change again I’m thinking 2 years might be more likely
THD anyone? Made waves with the Univalve and Bivalve amps. I have a Hot Plate attenuator that I’m afraid to use since it began malfunctioning. It was great for a while though - taming a beastly Hot Rod Deluxe!
look up CMG Guitars, they make guitars in Statesboro, Georgia at an affordable price, also make amps called Devilcat amps. Surprising that their guitars are US made, since they aren't crazy expensive.