48 of 63 - The Arkenstone at the 2024 Nanjing Show

The Arkenstone is a well-known, American-based company and so it's no surprise that there are here at the 2024 Nanjing Show ESPECIALLY since they also have a Shanghai division which is what's on display here.
In this video, we take a look at their booth design as we also look at the material they've brought to the show - and it's not quite what you'd expect. Knowing that the Chinese market tends to favor larger specimens, The Arkenstone put on display things that you wouldn't normally see in their booth at the Western shows. They also know that color attracts and you'll see some examples of how true that comment is in this video.
In short, a very interesting look at a company operating very strategically within a market they know pretty well.
To view ALL the films from our 2024 coverage of the Nanjing Show, visit our RUclips playlist at:
MineralFilms.com/Nanjing2024
Nanjing 2024
May 29, 2024 - June 2, 2024
en.finemineral.cn