Great as always, one of the best people explaining Google on RUclips. I just want to ask you something about the Performance Max campaign that I've been wondering about for a while. You mentioned in one of your videos that when the campaign reaches the scaling phase, we can increase the budget explosively once it has become stable enough on a specific target ROAS. So the question remains, since the ad account now has sufficient data about the product we are promoting, why don't we scale vertically by duplicating the scaling campaigns, creating multiple campaigns with the same target ROAS achieved by the previous Performance Max campaign? This method is very effective in Facebook ads; I don't know why you didn't mention it in Google ads. Thank you very much
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Really good stuff!
Great as always, one of the best people explaining Google on RUclips. I just want to ask you something about the Performance Max campaign that I've been wondering about for a while. You mentioned in one of your videos that when the campaign reaches the scaling phase, we can increase the budget explosively once it has become stable enough on a specific target ROAS. So the question remains, since the ad account now has sufficient data about the product we are promoting, why don't we scale vertically by duplicating the scaling campaigns, creating multiple campaigns with the same target ROAS achieved by the previous Performance Max campaign? This method is very effective in Facebook ads; I don't know why you didn't mention it in Google ads. Thank you very much
Google Ads is completely different to Facebook Ads. This method doesn’t work on Google, that’s why I didn’t mention it 😉
Daryl, thanks a lot for all the info you bring here. It's really usefull to have some criticism POV about Google Ads "improvements"
Thank you for creating the video - likes Unequivocally !!!!
My pleasure!