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fruitful content

Thanks Daryl!

Thanks for the video, what budgets do you recommend for lead gen testing?

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Hi Daryl, thank you for the vid, was wondering if you could help me with some advice? We have just switched our website and after a month of running well our google ads/merchant account was turned upside down. We are now on week 3 of having only 25% visitors compared to before. My coworker says theres nothing we can do and just have to wait for google to trust our renewed merchant account again. We have upped our marketing budget but getting nowheee near the visitors/clicks and cpc has increased alot. Any tips?

This is a great value video! Amazing info!

Hey Daryl, can i edit your youtube videos?

wonderful content

Question re: 3:57 - you state "I would group campaigns three and four into one campaign" (to hit threshold of 50 & expedite AI learning). Let's imagine Philip Kotler did your targeting strategy and the segmentation bases for 3 & 4 are meaningful. You merge campaigns. In a parallel universe, Kotler makes you keep 3 & 4 separated. It takes parallel guy 6 months to emerge from learning modeI, while you in this world does it in 3. Parallel you at 6 months has more strategically evolved campaigns than you at 3. Why? Because during the 3 month learning mode, the AI had to discover Kotler's brilliant segmentation bases and begin teasing them apart (so at 3 months, it's still drifting back to Kotler's segments). Kotler said something like, "if you get targeting and positioning right, everything else will follow". I think there might be a better way to emerge from learning mode without a strategic sacrifice. The rate limiting factor is conversions. Instead of relying on this one conversion definition (I presume it's a purchase), add two or more indicator conversions. For example, if your current conversion is a purchase success page, add depth of interaction conversions like add to cart, view cart, pages viewed, time on site, number of visits, etc. In this approach, you shift a small amount of uncertainty to the conversion end point in order to eliminate a lot of uncertainty for targeting and positioning variables - the factors that drive strategy.

Hey bro thanks for the vid. Quick question - is this doable only after meeting that 50k USD lifetime spend condition on the google ads account?

How do you know that search terms work that way?

Hi, More of a question is a Performance max also good for an IT company? As an IT company you don't really sell a product but a service/services. Is it better to do keywords or performance max?

Hey Deyrl in general everyone tells that PMax is better at a later stage once you have more data in your account. Isn't that the case as you mentioned that PMax should be the first one

📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan

Hey Daryl , thanks for video! Will check/try :)

this came in handy dandy - thank you!

Hi Daryl, great content as always . We spend £35k - £40k a month on Google ads - selling £50-£100 home decor products in UK. Which structure do you think we should be following !? Beginner, Intermediate or Pro segmentation ?

Thanks this is a great strategy! Which product feed management tool do you use to filter these products?

📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan

📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan

great video! How do you force Google Shopping to do brand only? I also do this and add tons of exclusions for other KWs and I am curious if maybe you've found a better way

Hey, I was checking out your RUclips channel and noticed a few things with your videos that might be pushing the viewers away. Mind if i can share a quick video to you explaining how we can do the same for your RUclips and social media ?

Hey Daryl, love your videos. I don't comment on videos usually but I'm at a bit of a crossroads and thinking stuff it so here we go - pretty niche but we run a stainless steel nuts and bolts company. Campaigns are split into bolt type (one for hex bolts, one for coach screws, one for set screws, and so on) with asset groups for each split into their thread diameter (8mm coach screws, 10mm coach screws, 12mm coach screws, and so on). We have been stuck on 'maximise conversions' after finding ROAS (albeit for a very short trial) unprofitable due to some people buying one bolt and some people buying 100. Obviously smaller bolts are cheaper then big bolts but there is no rule of thumb that says people buy more of the small bolts than big ones. From our small trial, I don't trust Google to use the ROAS target to find big buyers any more than the search themes (which as you know, don't do the best job either). Do you by any chance have any advice at all at how I can look at solving this issue please? I have no idea how I can optimise an account selling products that are so specific and niche and it's hard to predict how many of a bolt someone will buy. We want to target tradespeople that hopefully buy lots of bolts and regularly. One idea I've had is to massively increase our under 2kg parcel delivery as basically short term sales prevention tactic that in theory would teach Google not to show our ads to the DIYers, but that feels kind of extreme. Thanks for getting to the end, even if you leave me on read! From not commenting, to reciting war & peace. Nice. Court

Hi Dary, Thanks for the content! I really like your videos-they’re easy to follow and implement. I have a couple of questions, though, as I found the intermediate-level campaign structure a bit confusing: In P-Max, do you mean one campaign per category? Are these product-only campaigns, or full P-Max campaigns with text, video, images, etc.? How do you prevent them from competing with each other? Thanks again!

Truly valuable

I wonder why should we run separate display network campaign when there is already targeting in audience signals for performance mass campaign?

Hi dary Wanna ask you do you run P.max for accounts with no historical data..? And what do you mean by brand search..? Can you give example

Great video, thanks for sharing! What are the required average monthly ad spends for each campaign setup?

📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan

📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan

📣 Get your Custom Google Ads Growth Plan (GUARANTEED To Increase Revenue 10%+): bigflare.com/growth-plan

Hi Daryl! Nice video! When you talk about Categories in PMax do you mean resources with products? Or just products in the resource or asset (no images, titles or video)? Would you use a PMax campaign for each category of the e-commerce and resources into them for each the main subcategories of the category? Sorr I'm sorry if I'm not explaining myself quite right.

Hi Daryl, great content , as always . Could I ask please … does this competitor research work for PMax ? Or is it just for search and standard shopping ? Thank you

I need help getting my ads approved

Hi, I like your videos, I have 100 products and want to advertise all of them on google at the same time, do you have a video on how to do this best?

Hi thanks for the content. I could not see the link for the chatgpt. Where is it?

good video

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

Daryl, thanks for the video! It’s as interesting and useful as always. I have a question about the appearance of your Google Ads account. I noticed that each section in the left sidebar has separate blocks with a white background. Could you tell me if you’re using a specific plugin or theme for that? The default view can be a bit cluttered, so this looks like a helpful improvement.

I just have 100 conversions right now is this the right time to fill the form for negative keywords

Is it fine to fill the form for negative o pmax if i have 100 conversions till now or is it too early

I was just wondering If I am running feed only pmax campaign for 600 profucts for budget around 200-300 $ for 3 campaigns my troas i set up is 100-130% for all of them should i just remove troas from all of them and keep it as maximise conversion but all 3 of them have got me more than 100 conversions just super confused setting a troas doesnt spend all budget doesnt keep me that profitable just break even or maybe 10-20 dollar profit

yeah, by stopping campaigns, you reset the bids. Not good for optimization. :)

Very good video, but I think 50% in the scaling phase is already a lot. You can also simply increase it by 20% twice a week if the values are good. That works too, doesn't it?

I just wanted to give some quick feedback. I implemented this exactly a fortnight ago and I definitely have a ROAS of plus two more from 3 roas to 4-5 roas or how you want to put it, I don't know. in any case, I make more profit from it THANK YOU!!

But should I rather take a Target Roars or a Target CPA? I personally do e-commerce. Which is better? I'm so overwhelmed.

goog video

So if you have found good keywords from the Performance Max campaign, you should create a single search campaign for the keyword and customise it, right? What is the right setup for such a search campaign, so that you bid correctly and more? Do you have any videos on this? Or have I misunderstood?

thank you my best google friend

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