Unlocking the Power of Owned Media in B2B Marketing | Insights with Balaji Oyejide

Discover the key to successful customer acquisition through owned media as Balaji Oyejide delves into the evolving landscape of B2B content marketing. Learn how to create binge-worthy series and engage your audience effectively with subscription-based, serial consumption content strategies. Gain valuable insights on building audience-centric experiences and enhancing brand engagement in this insightful discussion. #OwnedMedia #B2BMarketing #contentstrategy
Video Section Headlines
00:00:00 Exploring the Importance of Owned Media in Go-to-Market Strategy
00:01:16 The Importance of Owned Media in Marketing
00:02:47 Creating Binge-Worthy B2B Content: A New Approach
00:14:15 How to Create a Binge-Worthy B2B Series
00:21:10 Successful Completion of 99 Event: A Virtual Webinar
Video Section Keywords
owned media, go-to-market strategy, audience access, customer acquisition, media channels, marketing, audience, binge-worthy shows, engagement, control, content, b2b content marketing, subscription-based content, audience-centric, serial consumption, demand generation, content series, binge-worthy, b2b series, category adjacency, hook, social proof, trailer, character selection, hero moments, stakes development, shared experiences, 99 event, virtual webinar, speakers, knowledge sharing, future events