Mark Cho Discusses His Patek Philippe Collecting Journey | Perpetually Patek
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- Опубликовано: 16 июл 2024
- Mark Cho, Co-Founder of men's haberdasher, The Armoury, invites Tim Mosso and Brian Govberg into the global retail outfit's Tribeca location to discuss collecting Patek Philippe. He shows a few pieces from his collection, like the Calatrava 96 and Multi-Scale Chronograph 4675, shares about his singular Nautilus 3800, and talks restoration, customization, and more.
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00:00 Introduction
00:43 Why Patek Philippe?
04:10 Patek Philippe Calatrava
07:03 Patek Philippe Nautilus, Restoration, and Customization
12:17 Importance of a Watch’s Condition
13:46 The Evolution of Watch Brands in Recent History
20:09 Watch Sizing
22:45 What Would You Want to See From Patek Philippe?
26:16 Conclusion
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Thanks for having me, it was such a pleasure to be on WatchBox again!
Thanks, Mark! I just missed you in NY two months ago. My car arrived late to the DWW Horology Forum in September, and they locked the door when your panel started. I was the weird guy waving "hi" at you through the window!
Best,
Tim
Hey Mark,
You mentioned briefly in the interview a shop in Tokyo that carries specifically time only patek. I was wondering if you could pass me the name of the store. I’ll be in Tokyo next year and would love to stop by.
Cheers!
Great interview Mark
God Bless You 🙏
@@the1916companywatchreviews I saw you waving, Tim! Man ... so bummed we didn't get to hang out in NY. I'm back mid November, hopefully we can meet up then!!
@@beatsbydro4236 It's John Nagayma, onBehalf is the name of his company!
I 100% agree with Mark’s sentiment that he won’t waste his time on things that don’t fit him. As I look at my own collection, I realize that half of the watches I don’t wear is mainly due to the size. It helps narrow down what I really like and search for. Great interview as always
Mark Cho is great, lovely to hear him talk every time!
Mark Cho is the consummate gentleman in that he's never afraid to go his own way! ✊🏽
his real name is jimmy choo.
Mark Cho sprezzatura personified. He‘s more dressed up than the other two but looks waaaay more relaxed and the clothes do not call attention to themselves at all. Magnificent.
Glad to see Mark Cho getting closer to Watchbox. This PP series are fantastic.
Mark, you obviously have great taste. Nice to see someone cherishing old, rare, and unpopular historical pieces! Great tie, by the way!
I'm glad to see Mark Cho talking articulately on watches. All his watches looks well used and shows great character and customized for his style. I've seen him a few times in the Hong Kong Armoury shop in Central.
I absolutely love that you are pushing smaller sizes! The clothes comparison is just the thing. When I realised this and started sticking with only smaller watches - I feel a lot more attached to them (eg a nice simple calatrava.. my little cartier tank etc!)
Great point about correct sizing being a primary criterion, Mark Cho, and wise not to let his watch dominate his lifestyle. Thanks for the video.
My favorite Watchbox series..., these magnificent pieces need to be shown properly..., keep on the good job!
Him owning a 5212 Weekly Calendar doesn't surprise me at all! It looks very similar to his 4675 chronograph!
100% with you on smaller size watches Mark. Love the size small clothing availability in store analogy. It is like the watchmakers have chosen to ignore the fact that most Asian Men have smaller builds/wrists and would prefer more appropriately sized watches. The market for this is huge in Japan, Korea, China, HK, Singapore and the rest of South East Asia therefore should not be seen as a financial risk but an opportunity. Lastly, I can understand the desire to size up sport swatches for legibility and heft but dress watches have to be smaller in order to look elegant and to fit under the cuff.
Great video! Wish we had more reference shots to follow along. Going back to smaller watches is the way to go. Men seem to always underestimate the size of their wrists and overestimate the right size of their watches for wear. Mark said it right when he corrected the term “lady’s watch” with “unisex watches.” Wear what fits vs what the label says. Same goes for clothing. Mark has this size thing spot on!
I sent my (1950s) 2453 Calatrava to Patek Geneva for servicing and they also did a beautiful job with it. One of the lugs was bent so they had to do some polishing but did it so lightly that I could not tell. Like Mark, I was surprised by how little the service and repair cost.
Yes! Smaller watches need to come back
Great to see Mark here again. Looking forward to see him again at the Armoury HK shop.
Brian always looks like he's lost at the start of these things haha. Sticks out a bit since Mark and Tim are very articulate and confident. Maybe he'll get the hang of it soon. Great video!
I know Govberg owns the company and all. I just hate having to hear him speak, he just seems pretentious and like he’s there just because the ownership allows him to put himself there. I am a big fan of Govberg jewelers and watchbox, just don’t think that it’s necessary to have the owner/owners kid in the interviews.
Bratty little kid. Nepotism at its finest lol
@@christopherneithardt lol I was trying to be nice. Maybe he can run the company really well, we don't know of course. But maybe this part of the business isn't for him. Hahaha
Brian is not bad, he does not come off as pretentious. Making videos and being on camera is harder than most think. It is not something that comes naturally to most.
@@currencyworld not saying any of those things, he can probably improve being around guys like Tim anyways. No denying speaking on video is difficult, so props to him on just doing it.
Excellent, elegantly produced discussion on Patek business decisions and watch restoration. Really appreciated the more technical points shared. About the sizing trend, are they going bigger? I would argue the opposite. Great video!
Lovely watch talk. Please keep it coming Tim!! Thx
This is great! More Mark Cho!
Really enjoyed the interview Brian & Tim great together 👍
Great interview. Mark Cho is a true gentleman, a class act, who happily dresses first and accessorizes with a timepiece, second.
Well said.
Brilliant video. Hopefully you guys will do more such videos in the future.
I could listen to you guys talk PP for hours.
I have a 3529 white gold. One of 15 known of 100 (a side of 900 yellow gold cased) . Such a beautiful watch !
Excellent video. Many thanks for posting this. My Patek Philippe I.Q. Has gone up a few points.
Great episode guys. I support more unisex options from Patek as someone with a slender wrist.
Absolutely excellent feature, well done +++
Ah, once again Mark and Tim meet up. Two of my favorite people on all of social media combined.
Superb!!
Excellent commentaries
Nice interview. Absolutely, smaller patek would be great.
great interviw
Because Patek is the best. That’s so shallow… Mark would think to himself “ah… they are not…his watch knowledge is so damn shallow..”
Great talk
Do any of the craftsmen/artists that make the clothes Mr Cho sells collect or have watches? That would be my episode of choice.
Fun. Couldn’t always keep up the image of the reference in discussion in my mind. Perhaps some tightening up with splicing- in corresponding images would help.
100% I think a less rushed approach with more reference shots is the lesson learned from this project. Last time Mark brought a pile of actual watches over from HK, they got stranded in the US for a year with Covid considerations. We didn't want to risk the same this time, but we should have included more model shots to illustrate the discussion.
Best,
Tim
Is that caran d'ache pen in his pocket? I love to ware my and really enjoy it but didn't saw it too often
What kind of strap is that on the Ref. 96? It looks awesome! Looks like some sort of textile ..
14:25 Around my biceps😂😂
One thing you are right about - you have to go into a Patek AD and beg them to let you spend $100k!
Im so glad he said he likes not great examples too
I bought a PP over one million $ and I asked for a 5968a 3 years ago. The saleman promised that I can have it within 3 months but 3 years is over it is still no news about the 5968A.
Automatic like! 10k views, let's get this video going family!
Funny story. I own a Universal Geneve Ellipse solar burst grey dial, where the minute marker tip is painted in metal to adjust visual lenght, as the patek mentioned. Due to connection btw UG and Patek through Stern family at the time they were resellers I wonder how deep the connection btw the two companies goes..an intertwined story in many instances. Anyone has some clues?
Great video as always, however the early conversation about customisation didn't seem that healthy. Agree with the perspective that the manufacturer does it best but if you've bought it, you should feel free to do whatever you want with it.
Mark is the most beautiful man that I have ever seen in my entire life he's more beautiful than any watch i ever loved he's a god.
I wish I could afford a Patek 😢 always wanted to get one but the asking price is just insane.
Please bring back Market Update with Mike.
They’re probably not keen when prices are tanking across the board 😂
@@tyngshen28 Doesn't matter. My boy M&M can sell salt to a slug. 😎
I am another one of those 32-35mm watch guys. Absolutely refuse to buy or wear anything larger than 36 from any brand for any purpose. This makes it very hard to buy anything these days.
What was on the wrist of Mr. Brian Govberg? Thanks.
n00b here. What does it mean when he says a watch was “factory sealed” what does that look like and how can you tell your AD is giving it to you factory sealed?
mate~fantastic !catch you later~ 🤗
I have seen one nice Patek in MBK Bangkok
Mark Cho is the RuPaul of watch collector’s. #respect #ladywatchesformen 😂
Best comment ever
😍
I put on a watch first… then dress myself hahah 😅
Graham Stephan's older brother Brian?
True realization of what is pump and dump...
Just a couple of weeks after this, he is selling all his collection lol
I agree with Mark sooooooo so much. Watches these days have strikingly desirable beautiful complications and designs, but the diameters are just too big! When you match it with your outfits, they just look like a hunk of junk on a wrist, sadly.
The guy in the middle looks confused. Like he doesn’t know why he’s there 😂
So Mark essentially built his Patek collection from the second-hand market
Sorry, did he just refer to Tim as “Trizzy”?
How'd I miss that?
Best,
Tim
Unpopular rare things! Twin souls!
Mark seems like a nice guy but that tie he choose is wearing him! not the other way around....
Really enjoy listening to Mark Cho. Brian on the other hand sounds extremely robotic & really boring
😲
C’mon….be nice! Brian is extremely knowledgeable and adds a lot to this video.
@@walkerb1734 no one's denying that. It's the charisma and enthusiasm that's lacking.
He’s enthusiastic but reserved…
@@ugaais He's not. Have a good day.
Could not care less...I change whatever I want. Horrible customer service to deny simple non insane requests...it hurts the brand long run...no wonder the good ones are the old ones as today you get the feeling of marketing BS for new money....daaaa. Thank God that are still smart managers that retaing good clients with reseanable requests....One quickly leanerd when I located a mega great watch master that worked on getting what I wanted with original certified pieces and original pieces from other vintage models used to restore same the vintage model...as the brand refused I worked around them and ended up with collectors asking me to service them....daaaa.. Oh the manager leaned quickly 🤣🤣🤣
I have no idea who this guy is but he must be really rich if he can afford PP.
Check out the channel " the armoury"..menswear
😎🇵🇰
I like men talking about their pps
06:39 when he just grabed someone elses watch...without even asking...anyway..DONT ASK DONT TOUCH it unless offerred! I🤢🤮😫😬😱
..and he does it again by 25 smth
Who wears a pen on the outside of their suit?
Mark does from time to time...he also wears pocket squares...myself when wearing a sport jacket or a suit pocket square..everyone is difficult..peace
pretentious people, which most patek collectors are
@@etothe549 good morning E....i don't know about your statement...all i can say is one of my neighbors who shops at the armoury n NYC..met Mark...found him 2 b a gentleman..beautifully dressed...classy.....enjoy your weekend..peace
Mark looks ridiculously elegant. How about you, Sir?
Why patek?
Because it's patek
L
Mark Cho is just another flipper…
A nice guy but come on guys this is sickening. Mark cho comes from one of Asia’s wealthiest families worth Billions.There is nothing special or specially interesting in someone who can literally buy whatever they want and when they want. He didn’t have to save or beg to get anything in his life and watchbox just looks creepy Crawley pandering to a wealthy client. Not the kind of content that appeals to most people interested in watches. Ps. I bet this comment will get deleted. I love the comment . “ you have been collecting for a very long time” Jesus he is only 32.
Where did you get your information on Mark in regards to the billionaire family thing? He recently sold a huge portion of his watch collection merely to fund a new store in NY. Why would he bother with that if his funds were unlimited?
AWESOME