This Cozy Cardio Drama is INSANE
HTML-код
- Опубликовано: 10 апр 2024
- Check out Hope & Cozy Cardio Here: / hope_zuckerbrow
'What is Cozy Cardio' Video Credit: • How 'Cozy Cardio' Beca...
My Workout Program (Sign up for 7 Day Free Trial) - obesetobeast.app/
Podcast Channel: / @johnglaude
My Instagram - / obese_to_beast
My Twitter - / obese_to_beast
My TikTok - www.tiktok.com/obesetobeast
Produced By: @RachelReduces 
Развлечения
I think the creator of Cosy Cardio got it absolutely right. The programme wanted to go with a skinnier, more socially acceptable version of an influencer. I think that sucks.
I mean, perhaps but I think why they used so much footage of the other woman is because she was there in person. They were able to do an in-person interview (always gets better priority over zoom interviews) as well a film all the B-roll they needed for the segment. Using the other woman's footage (which they did use some of) would require that they use different formatting than the wide-screen footage they prefer and is more engaging and high quality.
They want someone more "digestible" to the general public
plus, the lady they showed was already more active than most. she was a fitness trainer & whatever else they said, so like…. 🫤 personally, that’s not really inspiring to me. she’s already fit 🤷🏽♀️ i wanna see someone who’s been in my shoes before, y’know? someone who “gets it”.
@@Whatevadantewante- and she’s got the “oh, i’m a mom of 2 under 2” thing going for her as well, so you know that’s gonna target other moms who may feel like they want to get more exercise in too.
& she’s a business woman, so she “makes time with her hectic schedule” to get in 30 minutes of cardio, “you can do it too”..
they’re hitting all the classic consumer marks 🙄
@@hunnybee_ 110% !!
I don't think the fitness influencer Megan was at fault initially, but after the show aired she should have reached out to Hope, and how she selling Cozy Sculpt programs now! Nahhh, I'd be on the phone with my lawyer if I was Hope, since she has the brand trademarked.
Megan turned her comments off on her tik Tok lol
@@amandahugginkiss9065 smh she don't wanna take any responsibility, that really sux
IKR like if she did, fine, but the fact that she didnt is what made me side eye her.
Why? Because she used a TikTok trend as marketing as thousands have done? The girl here copied the self care aesthetic and applied it to walking on a treadmill. She’s not a genius, or the first to do it, I would LOVE to see her try and defend that in court and get embarrassed.
@@RachelReducesresponsibility for what? Using the word cosy? Please get a grip
“…I don’t like hot bean water. Fine.”
😂Who hurt you, John?
Coffee is disgusting and no one hurt me about it. I tried my dad's coffee in the middle of the mall as like a 12 year old and literally spat it out in the middle of the mall. I worked as a barista at a high end cafe and hated their coffee/espresso too. Coffee is awful.
But the rich, earthy flavor of sluuuudge! ☕️😂
I’m just speaking truth tbh
Yep, coffee is 🤮 😂
@@ObesetoBeastyour truth is my truth here!
I hope she copyrights cozy cardio - only way for her to get the proper credit she deserves.
She did trademark it I thought?
*edit* yeah she does have it trademarked
trademarks are only as good as the lawyers you can hire to defend them. The Today Show is owned by NBCUniversal, they have more and better lawyers, an entire movie studio worth. Public pressure might make them do the right thing, potentially, but that's about it.
Credit for what? Working out at home?
@@emilybrown628it’s a trade mark name that’s the issue
Credit meaning exclusive rights to use that phrase and prevent others from making money off her idea. Its only the rights to the name "Cozy Cardio" not the action of working out at home. Someone else can come along and copyright Wakeful Walking or Sleepy Stretching and its basically the same action, but they get the credit for that name as a brand.
So not only is Cozy Cardio not getting credit… a person who is not even affiliated with it and has her own brand is schilling this out and getting credit for it. 🙄😒
I’m so glad you brought cozy cardio to my awareness, I’m jumping on this immediately. I used to do this with yoga but have struggled a lot lately to move my body, I didn’t realize that’s the piece I’ve been missing.
I was just thinking it is how I love to do yoga
i wish those walking pad, treadmill things weren’t so expensive 😭 i’d love to have one
If I had to guess I’d say they featured the other girl because she’s a mom. She’s the demographic for The Today Show. She’s gonna be more relatable to their viewers. The segment probably wasn’t picked up to talk about cozy cardio, but more likely to pique the interest of the women watching a morning show. I can almost guarantee there aren’t a lot of single young women watching The Today Show lol
This is what I thought! Ads and content are based on target audience.
No woman with kids is sitting watching anything during the day. Even if the kids are old enough to be in school that time doesn't become free time: you're getting stuff done. Also it's a little reductive to assume motherhood is the primary way by which women define themselves.
@@azuredystopia3751 welcome to marketing demographics. You're not wrong but it's irrelevant to the point Leslie was making which is absolutely true as well.
Agree with your assessment 100%.
@@azuredystopia3751 *In my best Bill Burr voice*: “Listen, whatever the fuck I was saying, however you heard it, that’s not what the fuck I was saying.” 😂😂
My mom has been doing cozy cardio for over a decade now 😂
Yeah exactly I'm not really seeing what the issue is here. It seems like cozy cardio is just the concept of exercising while watching TV with a trendy new name slapped on it, which as you have shown is not a new thing at all. It seems like people are just trying to monetize everything nowadays.
@@once.upon.a.time. I also can’t feign any outrage about this.
Exactly she didn’t make this concept up
Nothing new under the Sun. Just a different era and/or rebranding.
Same- inventor of riding a stationary bike while simultaneously watching Sex and the City. I even burned a scented candle… to cover the sweat smell in my living room.
I love the idea of cozy cardio. My energy levels have been so freaking low and this seems like a really great way to reintroduce exercise back into my routine.
As far as the drama goes, this is definitely down to the network. There are few things that happened here. 1) I think they were under the impression that cozy cardio was a movement and didn't realize it was also a brand. 2) I'm assuming that the Today's show viewership is mostly retirees and stay at home moms. The woman they focused on was likely chosen because she's more relatable/marketable to their viewers. I really doubt she was attempting to become the face of Cozy Cardio. More likely she saw an opportunity to market her own brand and the network just combined the two under the same story. It's the network that should be apologizing directly for misrepresenting what cozy cardio is who started it.
The Today Show is really triflin here...CNN did a piece on this trend last August and fully credited Hope as the creator. I agree with someone else who said its likely they wanted the "new mom getting back into shape" angle, not to mention being able to shoot it in her big fancy house. Also vwry possible that lady has an agent with connections to the show.
Meanwhile...I've been doing this with my hula hooping for like 15 years. I didnt know "Cant be bothered to put on proper workout clothes" had a catchier name! 😂
I used to literally pace around my living room for miles while watching TV. Its good to keep moving
I wouldn’t be surprised if Megan was the one who wanted to push her company, and they decided on the focus of “cozy cardio”. Like a low key ad read or something. Regardless, love this cozy cardio trend!
Theres a whole generation of forty somethings that have done this trend forever😂
I love the gym but this also just seems lovely and relaxing 😂 I wanna do this just to relax and unwind
Cosy cardio is NOTHING new and people have been saying to do this FOR YEARS the only difference is her using candles and slapping the name on it. OK now that I’m further in the issue seems to be that they could have included the person who popularized it instead of some random very thin lady that took a part of her trend. I thought they were saying she stole the idea fully. Oh so she did not cosy sculpt 💀 idk. And she’s not even a fan fr? Lol wow I would feel kind of a way too but idk. Someone said that she is a mom and that’s their core audience but I think they’d be interested either way.
I started my journey walking on a treadmill while watching wheel of fortune and jeopardy every night. The shows kept me entertained enough where I'd sometimes forget that I was exercising. I've since switched to an upright exercise bike and watching youtube.
This actually makes me mad Lol WTF they should give Hope more credit but I literally used to do this in the beginning of my journey and I think a lot of mommy’s do this already in the comfort of our homes ☺️
I think Megan Roup got featured bc she has connections, I know she used to train celebrities and was a pretty big fitness instructor when she was in NY
The thing is im one of the randos that just watched this happen on tv and i LEGIT thought that the fitness trainer is the one that came up with this more modernized style of cardio in comfort clothing thats all and that the creator is one of the influencers that uses it (u know to gain brownie points to show a rounder person on tv to say like "hey! ppl on higher weight is also doing it!" ) with the way they showed it.
I don use tiktok so i had no idea that this drama is a thing till i got on youtube and found out that the creator IS the original at least to popularize this trend.
Im not shocked to see this happened though. Media always tries to portray "healthy" as that skinny, mum of kids, white toned woman whenever they can.
I love this! Walking is so underrated. I lost 32 pounds last year tracking my calories, taking regular long walks, and going to yoga classes. I’m now maintaining at a healthy weight. I first got myself to start taking walks by finding a nice trail 5 minutes from my house and listening to a good RUclips video or audiobook. Now, I mostly designate my doom scrolling time to while I take walks. I used to be super sedentary and lay around all day watching stuff or scrolling. Now I do the same stuff, but while walking. Similar idea to her, but I love that she made it to where she doesn’t even need to leave the house! I may have to get a walking pad for next winter. It was hard getting myself to the gym instead of the trail when it got too cold out.
Standard show business. Thin people are more attractive and create more views. Pretty simple.
I love Cozy cardio and it's what get's me up and moving in the morning!
Welcome to the Golden Ratio effect.
And, lets be honest here, while the woman they concentrated on might not have any control over the length of her tv appearance, I guarantee you that she performed a significant amount of market research before she launched her business.
So she's not exactly innocent here.
She 100% knew about the originator of Cozy Cardio and determined that she didn't have her ducks in a row from a legal standpoint.
That woman is upper middle class, she knows how to play the game. Whoever establishes legal ownership first and launches it on the biggest platform wins.
I wonder if she reached out to the today show as a way to promote her brand and they called in the creator of the term as a way to prevent being accused of stealing the phrase
Spot on--this segment seems like an obvious promo for the sculpt society influencer's brand. They featured the creator of Cozy Cardio in order to credit her, but it sucks that they weren't transparent with her (or the audience) about this being a promo for the other influencer. I honestly think many of these types of segments are promos set up by PR/marketing teams
100% the influencer's marketing team will have gotten in touch with the show to promote her new product, and they included the creator so they can technically say they credited her
I noticed a video quality difference between the two, one was TikTok clips and Zoom and the other an onsite interview with higher production. I kinda wonder if this is just what the editor had to work with and they used the best footage they could. They should have just done an onsite interview with Hope and sprinkled in a few testimonials. This was a wonky news segment all around. P.S. I'm a cozy hot bean water on the garage gym treadmill enjoyer ☕🏃♀
I have an old monster treadmill. I watch it during Cubs games! The time flies. (Sometimes, in addition to water, I have a White Claw -- oops!)
Drinking coffee while exercising?
I would 100% poop myself
I don't think this is about body shape and size. I believe the app creator approached the media to promote her product, which is essentially an attempt to capitalise on someone else's idea. This felt like an ad masquerading as 'news'. I hope that the creator of Cosy Cardio is speaking to a lawyer because this seems like an IP breach to me
They chose the thinner, tv version of the creator(stupid). Definitely looks intentional. And you’re not gonna convince me the other influencer didn’t know, considering how much she was filmed and interviewed
Interestingly enough, the written article that 'Today' has on its site has zero mention of Megan Roup, but does focus more on Hope.
I absolutely agree that 'Today' did Hope dirty, though. You're not going to have nearly the amount of people reading the article on the NBC site that you'd have watching the segment.
7:19 this is bogus that she’s getting air time and not the founder of Cozy Cardio. 😒
I think the creator of cozy cardio is partially correct. They prob wanted to go with one that fits the "standard" they like to show. However, as someone in the entertainment industry (not huge, I just know some stuff, heard some stuff, experienced some stuff, etc.,) it can very well be that the one they featured may have had more connections to the Today show than the original creator. It could've been a mix of the standard being peddled AND the "it's who you know" aspect of media. She fits the target demographics too as a mom, so all of that could've been why they decided to feature her more prominently. Someone mentioned it could've been they called cozy cardio's creator in to prevent cozy sculpt being seen as a copy. That's also a huge possibility too.
This is random, but the news site using the quote, "adults who exercised at least 150 minutes per week had a substantially lower risk of death from all causes than those who didn't," makes it sound like you become immortal if u exercise 150 minutes a week 😂
Agreed 👍🏼 I would have contacted "cozy cardio"
Damn & i just heard about this story yesterday on TikTok💀
Man she had her shit just straight up stolen. I'd be pissed too.
I've had co workers try to take my ideas or work as their own or co-opt it and it sucks.
I'm not on TT so I had no clue what this is. What a cute concept! I love it.
I agree with everything you said. I think cozy cardio is a great idea. I also think it wasn’t really the other influencer’s fault that she was featured more than the actual creator or cozy cardio, but I do think the influencer should have reached out to talk about it.
The founder of Sculpt Society used to work for Tracy Anderson and when she left to create her own company, Tracy sued her because she copied a lot of the moves. Meghan was acquitted but it just shows it’s the not first time that she’s having an issue.
Folders is awesome!
I was a coffee snob for years, then went back to my roots, waking up with Folgers in my cup.
Good video John!❤
The segment was very likely sponsored by the app creator. It's not a rare thing to happen.
This type of cardio has a name to it now? And is a trend? Wow. I've been doing this on/off since 2018, didn't know it was something to capture and make into a thing lol
Sounds like one gal had a PR team and the creator didn't.
I agree with many other people. They definitely went for the new mom angle and thinner influencer who fits the "after I did this I looked like this angle". I would have just shook my head at the news program but the little plug at the end made me go damn that's messed up . 😂
I will say when I used to start a workout I thought I had to go to a gym expect to be there min 1 hour, need to try multiple machines, expect to sweat hard, etc. I like it's being put out there are other ways to start a workout because not everything is obvious.
I'm not on tiktok but I've been doing cozy cardio for months! I didn't know there was a cute name for it lol. I use a rebounder in my room while I watch tv and it has gotten me exercising wayyyyyyy more
I agree that this girl created a vibe, gave it a name and popularized it, then the media did something crappy by allocating it to someone more 'PR'able instead of giving credit, but I also kind of have to play devil's advocate here and ask why are we promoting this anyway? It feels like a fluff piece the news just used as filler and never intended it to be a big deal and as much as it's great to spread the word about your exercise options, this isn't brandable content. I've been walking on the treadmill/lifting weights at home while binging reality TV in sweats for years and just called it 'working out at home'. After almost everyone was forced to do this during the pandemic, do we really need to brand something and create buzzwords over something so common place? If she builds off of it to create more of a business under the name cozy cardio, then that's great, but just branding walking on a treadmill at home and doing nothing else with it besides asking for credit is slightly ostentatious in my opinion.
Thanks for shedding light on this. What a crazy situation.
The term “cozy” being attached to exercise hurts my soul, but I do appreciate that exercise doesn’t need to be conventionally intense or uncomfortable. Movement is good whether it’s a muddy mountain in the rain or at home with candles and TV.
Doing zone 1 cardio with dim lighting isn't a brand to steal, not sure what the issue is here.
The other girl should have said I didn't create this idea. I'm starting to implement this in my routine. Kinda shady.
This cozy cardio concept is kind of funny to me. I'm very much in favor of gentle, light-hearted exercise--that was what got me into working out and I think it's awesome. And I adore being cozy too, almost to the point of self-parody. But the idea of being "cozy" while doing even gentle cardio makes me want to break out in hives. Makes me think of clammy, sweaty sock-clad feet and constricting fleece, and trying not to fall asleep to dim lights. Coziness swiftly turning to panic. But to each their own!
I'm autistic and while I LOVE to be cozy - I cannot handle being hot so ...cozy cardio is a no-go for me
@@kreskin0079I don’t do think they literally mean wrap yourself in a blanket or sweater. Cozy is just a cute way of saying comfortable. So whatever makes you comfortable. I live in South Africa and when I do work out (rarely, yearly, once a millennium) I wear pj boxers and tshirt. At one point slippers, but that admittedly was a sweaty mess. Gross. Ew. Sorry for sharing that.
If helps just switch it mentally to “comfortable cardio”
Also, I don’t know anything about this cozy thing. I’m just guessing. Cos otherwise it’s insane, who wants to work out in like a faux fur floor length coat or something?
@@kreskin0079sorry, I can’t stop thinking about this now. Maybe she should do a cozy cardio summer sesh? Add a wee umbrella to her water, bring out a palm frond, light a candle in ocean scent? Include a misting spray for cool down with a nice cooling scent? What else… don’t know. Or call it Cool Cozy Cardio.
I’ve gotta stop thinking about this. I don’t care about this topic! But my brain has broken!
@@kmhkennedy Well I mean...some of the actual examples in the video had people wearing fluffy robes and drinking hot coffee, with dark mood lighting. Sounds like a nightmare to me.
@@kmhkennedy I totally get what you're saying - I just run hot normally and get super overstimulated by it.
When I do workout, it's with the sliding door wide open, a fan on, and super cold water near me.
I wouldn't call Megan Roup an "influencer." She's a celebrity trainer with a huge following and Tracy Anderson thinks she's a big enough threat that she's sued her for "copying" her exercises. I wouldn't be surprised if she had been brought in as a fitness "expert" on other shows
That’s honestly f’ed up! I realize Hope didn’t technically invent the concept of home workouts. But the specific term is hers and she should have been featured more. That lady stole Hope’s idea.
Love this concept! It's not right that they featured that other creator and made it a 'trend' when it's Cosys brand! I think its a great way to start walking and I might do this myself to reintroduce fitness after a break and illness.
Wow, I practice 'cosy cardio' for a decade now, just didn't feel the need to give it a name, lol. None of them invented it, they just gave it a name and strated talking about it on social media. Many people do such things at home since many years.
Honestly, I’ve seen people in walking pads all over IG, but didn’t know it was called “cozy cardio.” (I’m not on TikTok). If the influencing is coining these workouts on her app as “Cozy Sculpt”, it’s not the same as “Cozy Cardio”, in that she also appears to be incorporating strength exercises, which could’ve been one of the reasons why Today decided to focus more so on her approach to the trend. Regarding contacting Hope, it might’ve been a nice gesture, but she’s certainly not obligated to. Frankly, ‘cosy cardio’ has been around for a very long time, it’s just the first time that it’s likely trended on social media.
Throughout the entire segment, they said that cozy cardio was not enough.They emphasized strength training.
The other influencer has cozy sculpt.The entry level version of strength training.That's why she got more airtime
Devils advocate but It kind of makes sense why they went with an interview with the second person. The primary demographic of someone who would watch the today show are white,stay at home, suburban moms. They introduced the history of how the cozy cardio trend started and then portrayed how this viral trend can be beneficial in “your” life! (* cue in white stay at home mom) it wasn’t crediting the second person to creating or popularizing the trend but rather a creative take on introducing a viral trend to a demographic from a person who is more relatable ( mom,family oriented, stay at home etc). Single millenials, gen z, young professionals, career focused individuals are not watching the today show
cozy cardio is not a new concept 😅
It’s probably paid native advertising
I saw her TikTok’s yesterday and I was kind of thinking the same as you - do we know if this was intentional by the other creator? She was very quick to blame that creator vs the show. However I’d be pissed. I would be ugly crying all over TikTok about this and probably find a way I could sue since we’re talking business now lol
"You should be doing more" excuse me she lost 2 pant sizes in under 6 months. That sounds like it's working just damn fine. I love her cozy cardio videos
She didn't create cozy cardio she created the name.
We have a Folgers coffee machine in the hospital where I work and I love that coffee. Way better than our keurig.
it’s just low intensity, or steady state cardio. i see the issue with the feature on the program thus drama, but nothing new was invented here. just to make a point that there’s nothing to get copyrighted or patented
This is nothing new. Cozy Cardio, Quiet Quitting, etc. are all terms for actions people do every day.
If this wasn’t a paid ad by the other woman I’d be shocked. So weird 😅
Apparently Megan has been sued before for stealing workout moves/ideas, so I wouldn't be surprised if she was just co-opting this as well
It wasn’t popularized by Hope, she literally created and TRADEMARKED it
Hope is so beautiful!
you guys. its the media, the go with the better story to increase viewers connection
I've been watching tv and walking on the treadmill for years. SHE STOLE MY IDEA!😂
Some days I don’t feel like changing into my workout clothes so I hop on the exercise bike in my pjs lol is that cozy cardio?
I mean. Idk this is a tough one. I’m a mom too. And I did this for years, even before getting pregnant and becoming a mom. Since 2014 really. Even had a page called kind and kozy 🤣 but if it’s a brand, and a business name… then yes. This is wrong and I would feel the same.
I feel like they picked her because she’s pretty and thin.
People don’t take workout advice from fat people, so in order to support the trend, they picked someone others would be more likely to listen to
Yeah, I think she has the right to feel upset about this. NBC and that creator simply need to reach out to her and clear the air. No need for this to get ugly - life's to short. Hope simply needs to press on and keep doing what she's doing.
I’m surprised she got any fame over it really, but I understand why her feelings are hurt. I’m guessing the fact that she gets high before doing her cozy cardio might have been a factor.
I feel like the mom they showed would be relatable to like.05% of women, including new moms.
This was absolutely set up by the influencer's marketing team to promote her product. The original creator is there is so they can say they technically credited her. I'm not saying weight or appearance has nothing to do with it and its still scummy imo, but i don't think this segment was put together because a reporter at the network wanted to tell people about cozy cardio. It was set up to sell the influencer's products.
I think it see seems likely there might have been a mutually beneficial situation with the influencer and TODAY. Like if anyone saw her on today there was a commission or something.
I’m just curious, Today heard about cozy cardio, knew who created the idea…where did this other girl come from to begin with? Who tied her to it? Did she reach out hearing they were talking about it and decided to use it to sell her new cozy line of whatever? It’s weird
I'd be pissed lmao
They definitely used Rupe bc she's more visually palpable. People are less likely to take advice from someone who they view as still "overweight." Which is insane. Hope has lost a healthy amount of weight that's sustainable to keep off doing this trend she designed. I wish our society was better
It's TV. Producers don't do their homework. They probably just took a bigger youtuber - easiest to find. Also there is size bias big-time in exercise promos. It should be the opposite, right? They always feature an aspirational person. This woman has a nice house, kids, is pretty.I feel bad for the original creator.
I have been doing this for many years, I mean clipping on a pedometer and just getting steps in by walking around the house whilst watching my favorite tv or movies. I never knew there was a name for it.
I can understand the concept of people stealing your ideas and benefitting from them and not giving proper credit and all that. What I'm struggling with is how can you trademark something like Cozy Cardio? Isn't it just the concept of walking while you watch TV? It sounds like something people have already been doing for decades with a trendy new name on it. I mean no disrespect to her I just genuinely don't follow.
Yeah people are overreacting to this. This cannot be trademarked, it’s something that already exists and she’s simply thrown a name to it. A gym owner isn’t stealing someone else’s business just because someone else has another gym
Never heard of it.
Megan Roup probably knows someone who works at The Today Show.
While she doesn't own the word "cozy", the other girl acting as the face of the brand while peddling her own brand with an almost identical name seems like copyright infringement or ip theft. It's like, since the brands are so similar, she's posing as a business partner or something to capitalize on it, essentially stealing it from the other girl. I kinda do feel like the weight has a big part of it on the today show part. They didn't want "bigger people" to be the face of a movement they're peddling as people might not think it works
I'd never heard of Cozy Cardio until a video I watched before I saw this one(I am not a Tiktok user at all). I don't have any problem with the concept; whatever works for any given individual works for me. However, when you said that maybe Today didn't want to fly Hope to their studios so they chose Zoom, that is BS. There are NBC affiliates all over the country; I'm sure there is one within driving distance of wherever she lives, they could have found a crew to film her. I truly think NBC/Today just wanted to feature the "Buff Mom" type.
Exercise is something you should like to do. Some like running, walking, etc. This is not new. Just a little remix. It's nice and if it helps, awesome 😎
While it seems like a good idea on paper, usually if you’re having fun then what you’re doing isn’t “working”. I FINALLY lost 70+lbs last year after a decade of obesity.. but it wasn’t until I accepted the idea that real exercise just sucks and I had to do it despite that. Like a job you don’t like but you do it for the paycheck. I realized this sucky thing is just what I have to do in order to regain my health. I exercised hard, hated every minute of it, but went from an XL to an XS by August and have maintained since then because my dietary changes were healthy and maintainable, and nowadays I only exercise if I start feeling too blobby or whatever.
The idea that I had to love exercise, or at least enjoy it, meant I wasn’t doing anything truly effective for years. The real stuff, that really gets results.. it sucks lol
But it’s also true that any movement is better than no movement!
Most corners of the weight loss world have already been made and copywritten. This is just reaching AS FAR AS POSSIBLE to get any kind of niche thing to catch on. Desperate... But if it helps people, more power to her 😊
Today Show segment aside, I dig Cozy Cardio. I’ve seen similar advice -albeit less cozy-from male fitness influencers loading up their Baki or Dragon Ball episodes while doing cardio.
She either paid for the advertising, or she knows someone running the show. Either way, it's intellectual property theft. I hope cozy cardio has a trademark because she would have a case for 'cozy sculpt' appropriating the 'cozy cardio' brand. I'm assuming there's not something in the Today show contract that nullifies that, but then again, with the MSM, they might just sneak that in to the terms. She should check her contract, and if nothing is mentioned, consult a lawyer.
I think, at the start, it made sense to feature the woman more because she was being followed around by cameras, and that's much more compelling to watch than a Zoom call, but why didn't they just send a camera crew out to Cozy Cardio? Maybe they thought a mother was more relatable for their viewership or something? Still, I didn't think it was too bad until she started peddling her own product at the end, which is completely derivative of Cozy Cardio. Like... wtf.
Oh, we all know why they used that other lady for the tv segment. She "fits" the stereotype they want to promote. And one of the main reasons why I no longer watch morning shows. They are completely out of touch with the average American woman. They do this with most lifestyle segments regarding women.