We know not everyone is happy with our take, but it had to be said. We have a big video dropping soon on another controversial watch brand you don’t want to miss, so subscribe for more of your favorite watch content!
@@TheWatchBrosRolex is iconic for numerous reasons but the allure is real. Absolutely no one purchases a Rolex timepiece for the finishing of the movement nor do we cross shop the trilogy with Rolex. A Rolex tool watch can be both sporty and luxurious for all occasions and I have purchased (from my AD) and sold numerous Rolex tool watches at a significant profit. I believe those days are behind us, but I still have my Rolex timepieces that I desire. I purchased, IWC, Panerai, JLC, Tudor and Sinn and still retain the latter two. I moved & retired to Florida and no longer have the relationship with my previous AD and so far, the local Rolex AD has been horrendous. If you can afford a luxury timepiece, purchase what you like but very few watches retain or appreciate in value, including Patek.
It’s annoying but flippers don’t last. Just look at the shoe market, I walked in adidas and got a Yeezys for 40% off last week. Just 3 years ago they were trading at 3x retail
The stupid thing about Rolex AD's interrogating people is that, if you can't buy / afford the watch today, doesn't mean you won't tomorrow. That impression lasts and if you're treated poorly when you enter an AD because of the way you look or act, then the chances of you wanting it in the future is less likely. AD's should be aiming for lifetime customers, not creating scarcity and pushing you away because you don't look worthy.
Even if you can afford it you can’t even get the watch you want. Been in waiting list for years for a specific watch and I have given up on its putting my money elsewhere more meaningful .
@@JohnnyJohnJon83well done fella. Glad you've finally seen the light. I was in the same position a few years ago on a BLNR. Waited 18 mths then told em to feck off..😂😂😂
I've added 3 Rolexes to my collection over the past five years and haven't been "interrogates" once. Has an AD actually asked you if you can afford a Rolex? Or where you simply told that what you wanted was not available? People get butt hurt, due to laws of supply and demand. When demand is high, ADs priorize they're top tier clients first. That should not be a shock, it how the world turns. That is just how business gets done, In this world.
Me either, but the comments were stong enough, that we felt it was important to follow up. Thanks for watching and look forward to other topics coming down the pipe. - Jason
I am 89 years old and have been in love with watches since my father bought me my first watch at age nine. I have a number of Rolex watches in my collection but I am ashamed to say that most of them do not keep good time and are too expensive to have serviced, I look at watches as one would look at a painting. I know its highly subjective and that's why I buy the ones that strike a chord in my heart. I love the 1940s Hamilton, Gruen, Longines and Omega and Cartier. They are timeless in their beauty. I never commet on what others like and buy. That is their choice. I really enjoyed your take on Rolex and will look for more of your programs. Frank Christian, Augusta, Georgia
Frank, those are all great brands with beautiful pieces. Especially during that 1040's - 50's era! A true collector buys for themselves and no one else. Thank you for watching our channel and I look forward to seeing you around the comments! Happy collecting - Jason
Ha, yeah... it's wild have crazy mad some of them have gotten. Especially since I don't hate the brand, but they never watch the full videos 🤦♂️ - Jason
I went to a Rolex AD few months ago and as I walked in the Lady instantly said WE HAVE NO SPORTS WATCHES, I said what makes you think I'm after a sports watch ? she then said, how can we help you ? I asked her if they have any Non Sports Watches.........she was silent for an awkward 5-10 seconds. Just Subscribed after watching a couple of your logical Videos :)
Agree that it's mid tier all day... mid luxury that is. I wouldn't say 3k, but I would say much less than where it's at. I think Tudor is appropriately priced, but Rolex should be a couple grand above, and that would feel about right. Thanks for watching and for the support! - Jason
in terms of horology tiering yes even as an owner I agree Rolex is mid but the Sub at 3k, nah. If ppl felt the Tudor Black Bay is fair at 3-5k, then no way is the Sub supposed to be only worth 3k, having tried on both the BB58 and the 124060, the Sub is just significantly more substantial.
Agree... Tudor makes a solid piece at their price point and the Sub does feel better. No knock on the BB58 either. I do think the Sub is overpriced slightly, but it's one of their biggest sellers, so they have the right to price it where they want. Thanks for watching guys! - Jason
20 years ago when I was apprenticing to be a watchmaker. I actually saw the pricing list for replacement Rolex parts. And at the time you could build a Rolex from scratch for about $700.00. Well it wasn't long after that there was a huge price increase where they doubled. And I noticed the first thing they started doing was controlling parts sales! Now they have gone a step further and taken a page from Ferrari's book and created false waiting lists, and are trying to over inflate the price even more. It's a mugs game.
This is very interesting and brings some inside information to their motivations for controlling parts so strictly. Thank you for adding to the conversation! - Jason
Again, its refreshing to see a reviewer not scared to speak the truth on Rolex, i really feel the bias afforded to them across the industry is the true indication of how deep the marketing strategy goes
Thanks for saying that. It lets us know we’re doing something different than everyone else. We’re hoping to bring a new perspective to RUclips. - Jason
@@cecaju9516 each to their own, we've discussed before some clear short comings of Rolex, yet many reviewers refuse to make comment. To me it's clear the marketing is too powerful. It's good to see reviewers like this not shying away from those short comings and calling them out
@@ALL-il1sw it’s reactionary. Rolex is not the boogie man these videos make them out to be. Most ADs sell several other brands. The snob at the Rolex counter is the same guy selling you a Grand Seiko, it’s just that he has way more incentive to sell you the Grand Seiko because they don’t turn over as easily.
Rolex is 100% overrated, overhyped, and overpriced. That doesn’t mean they aren’t great. But an OP is a $4K watch max. A Submariner should cost around $6K max. If you remove the logo, and really judge the watch on its own, that’s where the cost should be given the competition. The value of a Rolex is 60% the watch and 40% the name.
I visited the Rolex AD in Salt Lake City a couple days ago and was paid no attention. I went upstairs to the Tudor AD and was treated like a king for over an hour and tried on every model. I will be purchasing a Tudor due to their fair price points and exceptional service!
@@lancemitton9078 unfortunate for sure. I’ve had that same issue when visiting Boston. Weird thing is Patek across the street gave us the upmost attention and allowed me to try on all kinds of pieces. I believe the day will return where they are back making calls to get people to buy their stuff. Glad you found some good service with Tudor! There are some great Rolex ADs out there, luckily I have one but it takes time to find the diamond in the rough. Cheers, Mike
@@Bu-22 yes, look up OC Tanner on state street in salt lake Patek and Rolex on the bottom floor Tudor, Omega and brietling on the 2nd floor So technically a salon then
Many people get butt hurt when their favorite brand that they're proud of gets discredited. The "Rolex experience" will only change when their watches lose their B.S. mystique and their sales start sliding.
I knew I would get some blowback, but I was def shocked at how hard in the paint some of them have gone 😳. I would say, most people agree with atleast some of my points. So it’s been nice to have mostly constructive conversations in the comments. - Jason
I totally agree with both videos. For me the sad thing about this still ongoing Rolex hype is, that I didn’t like to wear my Rolex watches anymore….so i sold the deepsea and the hulk. Only my vintage sub from 91 is staying in the collection…. but I’m also not wearing it😅 All my friends couldn’t understand why I prefer wearing cheaper brands like Sinn, Hanhart, Oris. When I bought my Santos the first question was, what’s the price? Cheaper then Rolex right? Nobody cared about the history of the watch or the fact it’s relatively thin etc.…. I’m realising I need new watch friends haha
Wow, what a story. I would say if that's their first or normal question then yeah, you may need to find a local club/group. Or you can always try to introduce your friends to other brands, have some open dialogue around Rolex, and explain why those other brands better fit your lifestyle. Some nice brands you mentioned up there... keep enjoying what you love and thanks for your support! - Jason
Yeah, but it is nice to chill and talk watches and look at different watch types/complications that different people have. But then again, that's what YT is for now anyways. Appreciate the support guys! - Jason
More back and forth on Rolex and they win no matter what we say. Let’s all remember watch collecting is, for most of us, a hobby based on personal taste. Enjoy your pieces and wear them in good health, and let others enjoy theirs in their taste.
Your comment is exactly what the video is about. Collect what you love. Hopefully you watched the entire way through and we hope you come back for more content. We have a bunch of stuff planned. - Jason
I'll let Felix know the feedback. Maybe we can still use some (for the drama) but tone it down some. Thanks for watching and we look forward to seeing you on our upcoming content too! - Jason
Felix here - I am aware of this issue. There was a rendering issue and it compressed the music to be 2x over Jason’s voice. I apologize! Will not be like this on other videos mate :)
I have worked for a Swiss owned company in America for 25 years. We work with precision manufacturing partners across Switzerland to support American medical device manufacturers with miniature components. Most are from the small diameter turning and milling facilities as well as stamping, gear cutting, sapphire, ruby, and ceramics. Obviously almost all our partners have a large stake in the watch industry. I’ve been in the facilities making components and sub assemblies for just about every Swiss brand. In Switzerland Rolex is respected but for decades it is openly acknowledged that Rolex is sold mostly to people who know nothing about watches, they want a name to show off on their wrist. Everyone is more than happy to take Rolex’s money to make parts but as brands from industry insiders go I see very few Rolex watches on the wrists of the senior managers and CEOs I deal with there. I cannot afford to have a collection of $3,000+ watches but I can afford one good one which matches my tastes for history, design, technical achievement, and everything I feel important in making such a selection for myself and to leave to my son. I bought a Zenith.
Thanks for adding your insight to the conversation. This is very interesting and some information that is new for a lot of us. Also, that Zenith sounds amazing! Which watch did you select? - Jason
@@TheWatchBros Zenith El Primero Chronomaster Open 03.3300.3604/21.C822. I like that the "open" feature is very reserved compared to the fully skeletonized movements on the market. It just highlights the flywheel racing at 36,000 vph and the new silicon escapement. The 60 second dial is still present and viewable along with the chronometer features. With this edition they have stopped using a traditional tachymeter and gone with a 10 second sweep broken into 1/10th of a second indications. I was first told the story of Zenith, the El Primero movement, and Charles Vermot by a factory head and mentor in Biel Switzerland over espresso over 20 years ago and knew then that when I took the leap what I would be getting. I will be back in Switzerland in September and December for work and hope to visit the Zenith factory as they are open for tours. I also am lucky enough to have a very good freind who runs a major supplier to them and wants to bring me there. Hopefully the timing aligns with my work schedule. FYI, the watch component market in CH has gone off a cliff again. It has always been feast or famine for the last 25 years that I have worked with suppliers there tied to it. The big show/exposition for the suppliers to the watch industry, EPHJ, just took place in Geneva in June. I was not there for the show this year but I have friends who were. Be prepared for overstock and falling prices.
That El Primero is so fine! You made a great choice my friend! We would love to hear about your trip once you get back. I will be watching to see how the market fairs over the next 12 months. I have a feeling there are some discounts around the corner. - Jason
In the end of the day, saying this watch and that watch overrated or underrated is just subjective opinion and everyone shouldn’t be mad about it. Also, I strongly believe that we are all watch snob, there is snobbishness in anyone of us, but just love your timepieces and be happy for someone else love their own timepiece too To answer your last question Jason, since I was a kid, I had only quartz and digital watches so it didn’t have any impact to me much. But when I purchased the Swatch Scuba Fifty, it was the first time I have a mechanical piece and the first time I saw the second hands sweep instead of ticking. I was in awe as I entered to a different world. Now I also own the real Fifty Fathoms because of that. Love your channel, keep up a good work!
What a great story and an awesome reply/comment! I love that and congrats on finding this hobby the way you did and for acquiring that 50 Fathoms... what an amazing piece! Thanks for supporting us 👊 - Jason
Rolex is the most successful marketing company in human history. If you ask any non-watch person who makes the best watches in the world, they will always say "Rolex."
I thought both your videos had great content and perspectives. There wasn’t any vibe that you disliked Rolexes, just a message that they’re over-hyped. And yes, the AD experience can be poor even where I live (Malaysia). They leave you flat at best, and sometimes dismissed. Contrast that with Lange, JLC, Patek etc where they make a customer feel welcome and there’s no doubt which places I will visit
Thanks bro... I tried to be transparent in my videos, but it seems like many people didn't pick it up. Thanks for watching and look forward to hearing from you more in the future! - Jason
I bought a Rolex Explorer in 1966 at a post exchange in Vietnam. I wore the watch for 30 months while in Vietnam and through military tours in Europe, Central America, Korea and while in the United States. When I retired from the Military I passed the watch along to my Oldest Son. He wore the watch through multiple tours in Iraq. He later gave it to my grandson who wore the piece through a tour of Afghanistan. It’s been serviced a number of times. The service cost has far outstripped the initial cost of the watch, (about $250.00 1966 dollars). The item is now being held for a great grandson. Suck or not, it’s been a pretty good timepiece, still running strong.
Vintage Rolex has my heart. If you watched the entire video then, which I assume you did, you know I don’t think they suck nor do I hate the brand. I think this is a wonderful story and what watch collecting is about. Thank you for sharing and for you and your families sacrifice. Keep enjoying this treasure and in hope your grandson wears it in good health! - Jason
@@RandyBarlow-fn8lo In those days the exchange system sold Rolex watches. Don’t let the price of the item throw you off. That represented more than a month’s pay. In that a Sargent in a combat zone now makes around $4,000 tax free. In that you don’t have anything else to spend it on the item is obtainable. I don’t think some of the quartz stuff they are selling these kids today will hold up for 3 generations.
@@bobgaston1 It's not the price or the quality of the watch that's in question. Right now even if I had $50k, I can't simply walk into a Rolex store and buy one. I have to allow them to investigate me to see if I am a worthy person, and then I have to go on a waiting list for 2 years. It's a scam
@@RandyBarlow-fn8lo If you want a great field watch these days get yourself a Chris Ward Sandhurst. It’s an automatic chronometer, built like a rock, for right around a thousand dollars. They are only available on line, but they are worth the seven to ten day delivery wait. There are far more really good watch options these days that there were in the 1960s. Unless you want a family peice, or your into wrist flashing I would not bother with Rolex. As far as I’m concerned their AD system has hurt the brand as much as it has helped.
Rolex want's to become Patek,but they forgot that their watches at the beginning was made for the normal ppl who wants a "do it all watch" not luxury piece.You can't say that a Dodge Ram is a supercar.
@@Zenit1140 Agree. They’ve actually done a great job to get to their current position; genius marketing with the right sports and sportsmen. But they’ll never be a PP or AP. I chuckle at those who think they’ll go all gold/platinum and leave steel to Tudor. That would be a disaster.
I love mechanical watches, and have done so since the 1970s. I have five watches (four with eta 2824-2 movements) and a Rolex Explorer (39 mm) which I've had for five years. This replaced the Explorer II that I had for 25 years, but could no longer (with my ailing eyesight) focus on the polar dial. I do try to wear a different watch every couple of days, so that they all get wrist-time. They are: Zeno Explorer, Aristo (Vollmer) pilot watch, Traser Automatic, Steinhart Ocean Vintage Military, Rolex Explorer. I like the dial on all of them and sometimes wish I had fewer timepieces so that they would all be worn more often.
Nice collection! I know, that's the problem with getting more watches. You want to wear them all and you feel bad for not giving them enough wrist time - Jason
I think probably the worst thing Rolex did in the last few years is being responsible for the massive price hikes for all luxury wach brands. After the Covid bubble made Rolex prices explode, the rival brands (like Omega, JLC, etc) started to bring their prices in line with them. Which is kind of justified, as their watches - which are the same or sometimes even better quality than the Rolex equivalent - shouldn't cost half the price. But this made the overall market much less attainable for most people, and actually starting to hurt them (even Rolex).
Yes, those price hikes are bitting them all in the butt right now... even Rolex. Rolex sales are down 19% over last year. When you get lazy in business, these things happen. You're right, it's hurt the whole watch market. - Jason
No offense, but please explain how that’s Rolex’s fault. Not Rolex’s fault that $$$ that would have been spent on travel and other activities went into their watches. Then add in supply chain woes and Leftist gov induced inflation. TBH I’d love to see Rolex raise the prices of every popular steel sport model $2k tomorrow - would be a huge blow to the grey market.
Except they're not worth an additional 2k for mass-produced, machine made and finished products. I completely understand your point, and agree and wish the secondary flippers would go away. But raising prices on their product would cripple them in the market, and they know it, which is why it hasn't happened. - Jason
@@TheWatchBros we can agree to disagree. Newer Subs, Daytonas, GMTs sell for > $2k over on the grey market so they could easily move the new prices up. Even the lowly Exp II Polar I’m waiting on are selling at a premium. They’d sell - salespeople might have to get off their 🍑 and make a few phone calls but I’m sure in major metro areas (I’m in SoCal) there’s so much wealth that $2k isn’t going to send someone to the Omega 300M.
Compared to other high-class watch brands with unique vintage designs, the answer is yes. EXCEPT it is made of gold or silver because that material will increase in price over the years
as a vintage watch restorer for 30yrs, with my own personal friend and watchmaker a former Rolex watchmaker for over a decade, and still associated with the brand, i can easily...easily...concur with everything you've said. i've had new Rolexes, i still love the styling of older subs and other models, but you nailed everything. i cannot point to anything you've said that is off the mark.
Thanks for weighing in and giving some expert perspective. There are more than a few Rolex fans that are pretty upset with me right now. It's always nice to hear from a collector that's been around the block once or twice... or more 😉. There's a lot we can all learn from you sir. We appreciate you watching our content and hope to see you around the comments! - Jason
As I pointed out when I posted to your previous vid, it is not about supply, scarcity or demand, it is about the Rolex attitude, the contempt they serve up upon their core customers; 'hit me summore babe, it hurts so good'. Oh, and don't let the basement couch-dwellers discourage you, controversy is the lifeblood of success on RUclips. If you feed it, they will come.
I have been a collector and dealer for nearly fifty years and without simply fools wanting to impress other who they have the wrong assumption might accept them into their click if they have a so sad and pathetic trinket on their wrist and not knowing those are laughing behind their backs and couldn't care less of them. Because of these who always put themselves behind the "eight ball" have made me a load of gold!
That's what most people don't understand... most of this demand comes from the dealers buying up the Rolex and then flipping for a profit. Thanks for adding to the conversation - Jason
Just a word of advice for future videos: turn down the music in the background a bit. Sometimes it can be a bit hard to understand you. There were also a few flashy transitions that were a bit annoying. On topic: great explanation, I also didn’t see a problem with the previous video. I have a love hate relationship with Rolex. I own a 36 Explorer and a 60s Oyster Perpetual. Not interested in the flashy stuff that every other guy has
Thank you for calmly calling out the Rolex BS. I bought 2 NOMOS watches just before NOMOS became well known. The AD was kind, and for years, it felt like only I knew why I love them. On the other hand, a recent, aborted attempt at a Rolex purchase from the New Zealand AD has left me with imposter syndrome.
I bought one because I've always wanted a datejust - ended up with the azzurro 41mm. Yes, the datejust is ubiquitous, but it's special to me. I got lucky though and didn't have to wait long. I also have other brands in my collection - from Omega to Seiko to Mido to Casio....gulp Movado and Raymond Weil. I like watches that I like and some are gifts from people I love and a couple are rewards from work. No hard feelings on my end. I appreciate your honesty.
We're very happy you've found us. More content coming that's not Rolex related. But yes, it's two birds one stone. A different take on a massively talked about brand. - Jason
Another great video, thanks! I stick to three guidelines: Buy what you love; don’t overextend yourself, and; once I determine what watch I want to buy, I think of what the next watch would be, and then I buy the next watch and not the first watch I was lusting over. It may be a Rolex (likely not), a Tudor, a Hamilton or a homage.
Great rules to live by. I do something similar as I rarely buy the first one I was thinking about. I usually go down a rabbit hole and end up with something very different, lol. Thanks for watching! - Jason
When YT channels get popular, the wildlife comes out of the forest to take their best shot at you. I just got blasted on an aviation post by a basement couchdweller. As a retired pro pilot and aviation writer, a snarky comeback would have been easy, but just telling him who I was, sent him back to the basement. In other words, roll with it, block the worst of the worst and don't shy away from a smile and some occasional snark. Much more fun that way.
I love to look at them, but I refuse to pay $1000+ to have a watch serviced every 5 years. Talk about throwing money away... I will stick to my Apple watch and suffer... 🤣😂
As a watch enthusiast, I love to hear you like looking at them! But bro... cross that line and pick yourself up a good mechanical watch. You know that apple watch is the 😈... lol. Thanks for watching and supporting our channel! - Jason
I hate the flex culture as well. Ive found that rolex has also shifted thier watches to accommodate for the FLEX culture, which is why i tend to prefer vintage rolex. It seems to have more class to me and no need to deal with snobbery ad games
Excellent message, spot on, sir!!! Love your videos, but I can barely understand you as the background music is entirely too loud. Otherwise, awesome stuff!!!
You are entitled to your own opinions, which is exactly which is what presented in this video. If you hate "flex culture," that's a you problem. Last I checked, anyone can buy whatever they want for any reason they want. Who are you to judge? Besides, do you actually believe no one buys an AP, Patek, or a Richard Millie as a flex. Get real! Your statement that only certain Rolexes models are in demand and many models sell below retail. That can certainly be said about Omega, Breitling, Panerai, and every other luxury watch house. Yet you didn't bother to point that out. Buy an Omega new from an AD and 90% of time you will lose a significant amount of money the second you walk out door. Rolex as a whole maintains one of the best, if not the best, value retention across its entire collection in the luxury timepiece market. They are also easier to sell than any other watch brand, if you decide to do so. Rolex is not the only brand out there marketing their watches. They just happen to be the very best at it. I'm not sure why you consider that to be so awful.That's why Omega and such will always be eating their dust as far as maintaining brand prestige. I believe I stated facts here, where you seem to provide one sided facts by omitting how other brands compare and present self serving opinions as click bait for the Rolex hating fan Boys out there. Best wishes as i get ready to head out my door and go flex with one of my Rolexes.
@@TheWatchBros Best wishes, although I might not agree with you. I love discussing and sharing thoughts with other passionate watch aficionados. Best wishes, enjoy wearing your amazing timepieces in good health.
I dropped in to the AD in Kansas City over the weekend. Was asked about my collection. When I said my top watch was an Explorer II the salespersons eyes glazed over and he literally started checking his email on his phone. No, I wasn’t buying that day - who can? Every single Rolex was “display only” The Panerai salesperson was great, so was the Cartler person. I was very disappointed in the Rolex behavior.
Man... I hate you had that experience there. Rolex definitely needs to do a better job at training the people representing their brand and that are customer facing. - Jason
The feeling when you realise you've fell for the most obvious marketing trick... All of this is *just* for clicks and views guys, the first video, this one, its all about growing the channel. Its a business. Well done, Watch Bros, I gotta hand it to you, you guys did a good one here. Most new channels would struggle to get 100 subs, but you skyrocketed out of the gate to over 2k with this method, impressive. Im being somewhat facetious, the content is great in fairness and the quick success is deserved. Let's get onto some more in depth, less click-baity commentary though, and see how we fair then.
I definitely hear you. To be fair to us, the first video blew up. That's not what we expected and we weren't prepared in all honesty. This video is a response to the overwhelming comments you received, and rightly so. Also to be fair, this has cost at huge amount of money. When I say alot... a ton. So content that gets attention is almost a necessity right now. Just as an example, we just came back from a round trip plane ride to south florida and filmed in a watch shop to create content for youtube. Again, a very expensive shoot and a strain on family and other companies. And to be real... we have no idea if that content is going to hit. So while we definitely want to discuss other topics, I hope you can understand and continue to support us. There is other content, but we really needed to tie this topic down first, for the multiple reasons I laid up above. It's 100% not because I don't mean what I say in those videos. But it is to help grow the channel. Thanks again for watching us and I hope you continue your support so we can keep creating new and fresh content for you all - Jason
@@TheWatchBros My commentary is more aimed at today’s society regarding social media and how it all works really. I have no problems at all with your content, in fact I really like it and it’s great to see something fresh do well, in a sea of the same old sandwich floating around the industry at the moment It frustrates me that in order to get attention, topics have to be controversial. But that’s just the way of the world now! :) I wish you guys the very best of luck and please stick at it!
Thank you for saying that 🙏. I agree 100%... I wish I could just title videos with normal wording, lol. But if we did, no one would click 🤦♂️. Happy watch collecting and hope to see you around the comments on future content! - Jason
I once complimented a guy wearing a stainless Daytona on his rare piece. He asked why it's rare, oy, so I explained. He seemed impressed but said his wife's jeweller offered him to buy it at retail as he'd spent about $200K on his wife's bling. So the guy had deep pockets, but no clue what he had on his wrist.
I just wish I could find another brand with certified accuracy within 2 seconds/day, a solid 100m water *proof*, not much bling and a modest size (e.g. Explorer). Accuracy within 2 seconds/day has historical significance: it was the requirement to win the Longitude Prize. Omega's +5 seconds wouldn't have measured up. You can navigate across an ocean with an Explorer and a simple device to measure the elevation of the noon sun, and it's basically the same tech they used in the eighteenth century for that exact purpose. And if rough seas pitch you overboard then your watch will still be accurate when your mates haul you back in.
Patek Philippe Seal specifies an extreme rate accuracy with a tolerance of no more than -1/+2 seconds per day. So you could always buy a Patek! - Jason
@@TheWatchBros All the models I checked had water resistance to only 30 meters. You'd think that watches with names like Nautilus and Aquanaut would do better than that.
@@TheWatchBros Google the difference between "waterproof" and "water resistance" before you go swimming with a Patek....In any case, I don't own a Rolex and agree with much of your assessment, and I realize your suggestion to just buy a Patek at triple the price was tongue in cheek, but let's be real here. If we're going to say Rolex is overrated, we need to find watches with similar performance guarantees that cost less, not more.
What's stunning to me is the notion that Rolex produces an average of 3,400 watches per day, 365 days a year. And, maybe, an average take of approximately $27,000,000 per day (with an average sales price of $8,000). Amazing stuff.
@@TheWatchBros Wow, that just blows my mind. I'm totally new to the 'watch scene', and had no idea how big the watch business is, nor how huge the watch collecting hobby is. It all just amazes me.
I have never come across this guy before neither have I ever watched any of his videos and don’t even know if he even owns a Rolex.. as a matter of fact I didn’t even watch this video past the first couple seconds. I ONLY CAME to comment that the funny thing about your video and MANY like your that are on RUclips are CLICKBAIT and done to anger up and bring out the haters in their droves. 95% of Haters who are either an omega/grand seiko fanboy that cannot afford or get a Rolex and justify that their watch is a ‘better buy’ Or plain haters who can’t even afford a genuine Rolex watch.
Not sure why most watch collectors don’t consider Quartz movements, Grand Seiko makes the 9F62 movement that is state of the art. Quartz has come a long way but still doesn’t get any love. 🤔
I appreciate all mechanical watches for their micro engineering and the skill level required to construct/service them.Screws so small the slotted heads of them appear no bigger than a fly spec on a window pane AND they have a thread form which is repeatable.So brand means little to me,design means a lot more.If I could afford to buy one luxury watch,it would be the JLC Reverso in steel in the original form.The Art Deco design is brilliant along with the engineering of the reverse mechanism.Not really suitable for my lifestyle,but for it I would be willing to change,temporarily............................................
Last week I reduiced my Rolex in my collection to just one. I now have the 126500LN Daytona and couldn't be more happy. Tha'ts it. No need for any other one any more 🙂
If you ever visited Tokyo and strolled around Nakano Broadway you will know Rolex comes by the truckload, but somehow they still command such a premium?
@@TheWatchBros A lot of Daytonas, GMTs, surprisingly not a lot of Subs (this I figured ties into the Japan culture of dress watches). Sport models are very marked-up especially the Patek sports watches. Out of all brands the vendors offer, Rolex watches are consistently priced over retail for most models, and they occupy a large portion of each shop.
@@TheWatchBros Yup, the thing is all those shops there places the normal AD retail price and their own selling price on the display plates, and Rolex models (save probably Oyster and Dates) are always close or higher than the supposed AD retail prices. Compared to others like Omega, Zenith etc.
i'm a rolex fan. to be honest i don't care about the business stuff, i just 'needed' an explorer. 13 months and 5 days on the waitlist at a small tourist town AD and i got a 40mm explorer. it's been across the arctic circle in western canada and in the arctic ocean for the summer solstice. i'll be backpacking across the arctic circle in eastern canada later this year with it on my wrist (double wristing with my GSAR). my point is, there are all kinds of watch wearers and some of us just need a rolex. all the rest is just entertainment.
Agree 👊. Hopefully you watched the whole video to see cover the same idea. The Explorer II was my first Rolex. Still have it and love it. Enjoy it and wear in good health. Have fun on your next trip… it sounds amazing! - Jason
If you haven't been treated like crap by a luxury retailer you either look like you can afford the product or you haven't shopped a luxury retailer. I'm older now and dress better, but in my twenties and early thirties, I was treated by crap buying Hermes, BMW, and even an Acura. Do I hold this against them now that I look like a customer? I sure do.
Yeah, that can definitely play into it. Not everyone wants to dress the part all the time, or even at all. I haven’t had the experience from my attire, but I know it happens. - Jason
I started my watch journey not wanting a Rolex and be different. My 1st good watch is a pre-owned IWC Pilot Chrono 3777 and the next was a pre-ceramic wave dial Omega SMP Pro. As I dwell deeper into the hobby eventually I came across my 1st Rolex which was a good deal as its 3.7k back then, a 39mm Explorer. I find the dial, case, bracelet and clasp to be a notch better than my IWC or Omega thats when my opinion on Rolex changes. Fast forward to present, I have bought and sold various watches from the sub 5k to 12K range mainly mainstream brands like Longines, Sinn, Tudor, Panerai, Breitling, IWC, Omega, Cartier and Rolex. At this price range, I have to say Rolex although pricier its better in terms of fit and finish especially the bracelet and clasp IMO. Reliable movement is also important as most my collection are pre-owned and sport watches as they suit my lifestyle and dressing more. There are times where I find myself buying into trends like the big watch craze and got into Panerai, love it at first but later find the 44mm Luminor too ridiculous for my 6.5" wrist. My Sub and GMTc although boring but its timeless, looks good on the wrist and practically goes with anything I wear. Although a lot of snobbiness surrounds the Rolex brand, there are also people like me that truely appreciates Rolex as fine mechanical watches as long as you are not paying hugh premium over MSRP for the over hype models.
Awesome story and watch journey. I agree with you 100%. You are collecting because of your true appreciation. Yes hype can play a part into a decision, but it's not the sole reason for purchasing. Bravo to you for staying true to yourself and we appreciate you sharing your perspective! We hope you continue to support us so we can have more dialogue in the future! We want to build a good community of collectors - Jason
I'm in the market for a luxury watch. I already own an Omega SMP and a couple of less luxurious watches, Hamiltons and Longines. As you can expect, Rolex is one of the brands I am seriously considering buying, torn between their older Explorer, and their Sea dweller. I've been looking around and watching stuff on YT about different brands, their history etc, and there's much trash talking Rolex these days. Turns out there's two kind of people that criticize Rolex. Those that own / can afford one and those that cannot. I generally pay much attention to the former and completely ignore the latter. I can't say this video has completely sold me, but it does make some very interesting points.
Terry, thanks for watching and for commenting. Yeah, it's a love-hate relationship with Rolex. I've come to realize that I'm a huge vintage Rolex fan. Before the hype crept into the brand. I hope you stick around and watch more of our content! - Jason
I agree that the intentionally obscure black box connecting the dots between Rolex's huge production/supply and alleged scarcity does not pass the sniff test. There's some kind of narrative (or other) manipulation happening to keep projecting the rare and precious status of the brand. The idea of an ongoing and "exclusive" waitlist for a scaled PRODUCTION watch offends reasonable sensibilities. One can blame flippers for the vetting, but the waitlist is a Rolex problem (strategy?) The TAGHeuer argument didn't hold up because any discussion of overproduction and/or scarcity must consider both supply and demand. Any accusation of "overproduction" implies the phrase "relative to demand" and the clear reality is that the demand for TH is much lower and so lower volumes would still constitute overproduction. 60,000 TH watches might be too many and flood the market. 60,000 Rolexes in a year would send the world into unredeemable chaos (at least that's what my AD group chat said). In any case it feels that TH failed to manage the perception of overproduction whereas Rolex's core business is impression management. It doesn't change the underlying point that you are making--Rolex is making 1million+ high dollar watches per year and is still marketing and distributing based on a brand concept of luxurious scarcity. Either they are fudging the numbers and manipulating new supply (my bet) or there are a million Rolexes that are de facto pre-sold each year, meaning that a new Rolex is one of the most unoriginal brands to have on your wrist in 2024. Maybe both. I'd love a vintage GMT Master II at some point, but I think my pride and common sense will prevent me from buying a new Rolex until I can walk out/order it the same day.
I have no idea of what you are talking about. I have been to Rolex a.d. in Cancun, Mexico right before the COVID pandemic and not only did they sell me a Datejut 41 but they kind of had to talk me into buying it. A couple of years later I went to an authorized dealer in Los Cabos, México and I got a feeling they were not going to sell me any Rolex models but they let me try on a ton of Rolex models and other brands and they might have sold me a Rolex but only after creating a relationship with them first. A year after that I went to my local Rolex ad in Wisconsin and they only had a couple Lady Datejust for sale so to start a relationship with them I bought one. About six months later they offered me a Datejust 41 Wimbledon dial, so I bought it. Rolex authorized dealers are not going to sell a stainless steel Daytona or blue dial Skydweller or gmt or other models that trade significantly above Msrp to customers with no purchase history but they will treat customers great 👍 and once a relationship with them and purchase history is established they will offer said models without even asking for them. Rolex ad have treated way better than other authorized dealers from other brands. I have no idea what you are talking about 😮😮😮
@@odinwotan4442precisely. Why should anyone feel they have to “create” a relationship with someone who’s selling them something. I’m not going to buy a Land Rover defender just so that I’m allowed to buy a Range Rover which is what I wanted originally. Rolex has gullible people right in their pocket.
Rolex sucks, in my experience, 90% of people that have them know nothing about watches or will buy a fake one to "fit in" so you can't even tell who's wearing the real thing anymore.
Ferrari absolutely treats their customers exactly the way Rolex ADs do. You can't get the coveted models until you buy enough of their stupid station wagon models.
Yeah they have a list for sure. Those lower models to feel like station wagons lol. But I don’t mind a list. I just want honesty and transparency around it. I’ve dealt with Ferrari at a couple locations and have always been treated great tho. They are too sue happy for me, which played into a reason for not purchasing. - Jason
@TheWatchBros Ironically I don't own a Ferrari but we bought my wife a California and then a Porto Fino, so I learned through her two purchases that we aren't even anywhere on the list that would ever matter eith just those two purchases and my first thought was, "Oh it's just like Rolex." It's a lot cheaper to climb that Rolex list though. But I have arrived at the same place with Rolex. I haven't bought in a long time and have been rejecting even very flippable watches just because I am over the whole experience.
I know… it is disheartening and frustrating for actual watch collectors. Hopefully you’ll get a call on something you really want tho. I’m out of town rn, but am going to collect a piece next week that I’ve been on the list for, for over a year. I’ve been offered those others too, and have turned them down also. I’m not interested in flipping either. Happy watch collecting! - Jason
There are a lot of fakes. I was shocked when I was researching. I think we’re going to plan a video around this subject alone, because there’s so much to cover. - Jason
Buy em to wear em, buy them for yourself and not others. Do this for anything and you cant go wrong. I like Rolex I like Breitling and kept one of my first old Tag's. Each watch has an ocassion and hopefully a memory attached or some emotion at least. GMT's are my favourite Rolex the 5 Digits are just classics and remind me of child hood watching Magnum, the 16710 is great you can go full magnum with a pepsi insert or more aloof with the coke or just blend right in with the all black! Equally the newer GMTS are also good the Pepsi should always be on a Juilee as should the BLNR. The new TT 126713 GRNR looks awesome and offers a perfect mix of dress vs not too bling (just not sure if gold is really me but id take one to find out!) I have the 116710LN on the oyster and its pretty much perfect for all occasions although does pic up scratches so out on the boat the Sub comes up the list as its hardy. Rolex and their dealer network to blame for the supply issues and creating a secondary flipper market in doing so. if they lessend production on the DJfor a few years they could drive up demand on those models as ever AD have a cast selection of able to buy DJ's but most guys want the SS sports models as its in our nature to want to have something nice but without being to flash, leave that to the ballers and so called influencers! Im sure it will come back to normalitly at some point. I remember when i was young a local AD offering 0% on new Rolex purchases and pestering the old man to get me one for my birthday! It didnt work though!
These are all really good points and agree with most of it. I also love vintage Rolex and think that's where most of my Rolex collection is going to end up. I have a 4 digit GMT that's my birth year that's one of my favorite watches. Thanks for watching and hope to see you around in the comments - Jason
@@TheWatchBros Only need to look at the number of YT vids on Rolex and the watch markets, I think over the years the perception people have has changed on watch onwership in line with social media, SM give a dip into the faux life many portray and as it has been for decades a Rolex is more than just a watch its a statement of wealth these days partly due to the early 80 and the likes of the Wall street traders and Yuppie boom. Now its almost less about buying the watch you like and more about buying a watch that shows your status and where you are on the ladder. Stainless models ae often aloof from this as they are still base models regardless of hwo hard they are to get. The DJ's and other gold adorned pieces are more like a uniform of Im in the club (wink at others in the bar) each all trying to glimpse each others wrists to see whos is best. Any watch enthusiast will check out others wrists for sure but the ne generation its less about the watch and more about the statement it puts out to others. This has driven many to not just wanting to own a wathc they truely love but to display it as an accessory when the loud sports car cant be seen. and this in turn makes the flipper market easy as there is demand for models that are hard to find and many seem to trade watches after getting bored with them or that they need to keep changing them to impress others or keep up with the crowd. Years back you bought one and wore it and then if you were lucky enough bought another and so on. These days though the prices are now a such a level that only so many will be preapred to spend that kind of cash on a watch, which itself make them out of reach to the many creating its own club. No one is paying double the value for a never driven 2 year old Mercedes they pay less than retail and pay far less than retail if its been driven, watches seem to be in a world of their own at the moment as peopel seem to only look at them as investment pieces which has spoilt the market for people who want them to wear!
Preach it! A lot of the collectors market has been spoiled. It’s slowly coming back tho. Hopefully one day it will be all the way back to normal 🙏 - Jason
We can all moan about the impossible task of purchasing most sports Rolex models at our ADs, but for most people, a Rolex watch still signifies high end luxury and quality Negativity usually only comes from people who can't justify spending many thousands on a watch.
Rolex is like Lexus: For those who know nothing about watches (or cars) but thought that they have ‘made it’ Same arrogance with Lexus dealers as well: a bunch of snobbish salesman, not remembering they’re just selling overrated toyotas.
Fascinating also that a lot of people cannot keep their emotions out when it comes to Rolex. Either bashing other brands or people / opinions or just unable to accept that Rolex is just another brand with a really good product but nothing more. The fact remains that Rolex proved their methods to be working but with the cost of creating equal amounts of hype and toxicity around the brand. And I feel like long term this might be damaging. I've heard from a lot of non watch people getting the full AD experience and the truth is that these people are not there to be begging for a 10k + watch because they are no enthusiasts. They just go to another jeweler / brand or simply let go.
I found it shocking myself. I knew I would get some emotional people, but the level has been some what alarming honestly. I just can’t relate. Thanks for adding to the conversation! - Jason
Rolex isn't even an Swiss invention. A couple of blokes from the UK hopped the wall and started the company. The brand have no in-house heritage for their movements whatsoever. Seiko and Longines have more heritage in making mechanical movements by a cosmic light year. And for all the grief Hublot get they can make a grand complication and were making their own movements 10 years before Rolex bought all the third party companies that had been making all their critical components all along. Even now rumor is they still outsource critical components to Schwab-Feller. That being said...wish I would have bought a Paul Newman when they were feasible. Or even a Daytona for $8K when they were a dime a dozen at most used watch shops...and those had the Zenith movement. p.s. Sky Dweller looks like an Invicta to me.
Those are all good points. I assume you're like me... you like some Rolex pieces but live in a world of actual reality, where it's not the end-all, be-all watch brand 😉 - Jason
@@TheWatchBrosyep. I might need more coffee but I think you left out the safety element of wearing a real Rolex now. That's one reason I won't wear one even if free. I don't like wearing something that requires me having my head on a swivel and checking out whose checking me out from the corner of my eye.
@@porscheoscar you’re right, I didn’t cover that. In fact, I should do a video on the top watches that put a target on your back. Yeah, it takes the joy out of wearing a watch when you’re worried about getting mugged for said watch. I don’t have to worry about it much where I live. But I know it’s much different in other parts of the country and world. - Jason
@@TheWatchBros well people in the comments of that new video will say "well that's why I carry with my Rollie". But speaking as someone who lives part of the year in Florida where even the nurse who comes to check on my father once a month is carrying, there seems to be a misconception that lawyers refund their $50K+ in legal fees once you're cleared by the state for a justified shooting. Assuming none of your rounds strayed into an unlucky bystander. Then you win the big lawyer bill prize. I guess if you have no assetts you can go the no lawyer route. Frankly, having at one point worked for federal judges in criminal court, there's nothing in the world that compares with the stress of being a party in criminal matter. All that for a cliche Rolex watch? I mean maybe for a Patek...
This was so refreshing to watch. I walked into a dealer this week and I said "I'm bored with Rolex". My daily wearer is my Rolex steel YM with the chocolate dial. It's nice to own but, boring. I had a look at a few Cartier Santos models, and one is on my hit list. Another is the Glashutte PanoMaticLunar, it's so much more than a Rolex, and a lot less money. I'm going to buy a pre-owned model at around £5500. I consider that a bargain.
Agree and disagree. Overrated is only a subjective opinion. There are plenty of super luxury watches, better and extremely more expensive than any Rolex. But yes, Rolex is the king in one area - it is the most recognisable watch brand in the World. No Vacheron, no Patek, no AP. Simultanously, because of the quality and history, Rolex is still luxury and worth the price. Agree with everything you said about AD.
Daammmnnnn man…….This makes so much sense…..u have earned my subscription sir…….its better to get such an honest evaluation rather than listening to verbal diarrhea of Rolex fan boys when Rolex changes the Color of the inscription……To me Rolex is a brand on steroids.
Yeah man... we try to keep it real around here. I know alot of people don't like anyone saying anything negative about Rolex. But the truth is, they're not perfect. We're glad you enjoyed the content and hope you come back for future releases! - Jason
7:00 exactly. If you care what people think about you wearing a Rolex, you’ve bought into the wrong reason for buying one. However, this applies to all watch brands. If you think you’re cool because you’re wearing a Patek and that makes you the most esoteric watch enthusiast in the room; wake up dude, nobody cares. Most people don’t even notice your watch.
You're exactly right. Most people don't notice... except when it's a Rolex. So that's why alot of people are buying them. It's like playing golf with someone that isn't interested in the game at all. They're just out there... maybe because they want to dress a certain way and just drink all day. Those people that are into the hobby and love playing golf, get super annoyed by this. There's probably a better example, but that's the first thing that came to mind. I think what I'm saying is that It just sucks when people are misrepresenting a hobby that you love. - Jason
I see a lot of holes in your first argument. Tag in not as in demand as Rolex so the amount that is available is not an issue. Your thought experiment compares apples to goats. Also Ferrari definitely acts like Rolex and so does Hermes. unfortunate but these brands are notorious for their exclusivity and relationship to dealing with customers. While I do not agree with the practices, this is a common place thing and Rolex is about as luxury as you can get.
Rolex is definitely not as luxury as you can get. I'd take a dive into many, many other brands that are far better and more luxurious. Once you've handled some of those pieces, then you'll have a better reference. If you have handled them, then that statement would be a blind fanboy response. Not trying to be abrasive, the type may or may not seem that way... it's just so hard to communicate tone when typing. - Jason
@@TheWatchBros I said a lot in that statement the first being you can’t compare Rolex to Tag. Ferrari is not the best car brand but like Rolex it represents luxury. I never said it was the most luxurious. But it definitely represents luxury. You don’t have to be a Rolex fan to understand that. The funny part is I am not. My actual favorite brand is not luxury at all. it’s Hamilton. That still doesn’t change the holes in your argument. You’re still comparing apples to goats. The practices of Rolex are also common place in Lux circles. Love it or hate it Rolex isn’t even the only luxury watch brand that acts this way. They are just the most famous. Also, you don’t have to apologize for tone. Respectfully your just wrong
@@govtfunded true and I honestly think the same can be said for all brands…most usually don’t have a full suite of killer models. I really only like 5 or 6 of the modern Pateks out there. Thoughts? Cheers -Mike
You hit the nail on the head in both of your videos. My Dad has 5 Rolexes because he simply likes them and how they feel (bought well before the pandemic). He is a watch enthusiast with. Speedy and even a Longines. And that’s ok. But me? I can’t envisage becoming a Rolex aficionado. Grand Seiko, Zenith, JLC, Glashütte Original, Moser, Cartier… - these are the kinds of brands for the discerning gentleman with a true appreciation for the history of watches and watchmaking who has absolutely no concern for whether other people know what he is wearing. Will I ever buy a Rolex? Probably an Explorer 36 because I’ve always liked it for what it is. The joy felt from wearing what you love (whether that be Rolex or not) should drive the purchase.
That should always be the drive… that 36 Explorer is pretty solid! Your taste is very inline with mine and are all very gentlemanly choices. Thanks for your support on the channel 👊 - Jason
Great follow up! Coming from the jewelry and car world, you are 100% correct that you need to follow your own voice, not the hipe, or suggestions of others. In the end it will just cost you and youll end up with something you truly dont love. Ive got a great relationship with my AD and the first thing I bought from them was a Datejust, without any other previous purchase history. Maybe im lucky, but for the amount we as enthusiasts spend on this hobby, we should always be treated respectfully and fairly.
Those toxic defenders just wear a Rolex to cover their insecurities. And they just proved it by posting toxic comments. So amusing reading their comments lol.
@@leswong7801 ha, yeah some of them are… let’s say interesting. Lots of Rolex people are level headed and understand my points, especially since I own Rolex myself. But there are a few that didn’t even watch the video(s), and you can tell by their response. If they did, then it would be hard to write what they did 🤦♂️- Jason
I had a budget of between 25,000 and 40,000 Canadian to spend. Seriously considered a second hand Daytona as it was the only watch to me that felt like I could wear it regularly. I just could help but feel like I was paying $10,000 for a watch and 25000 for marketing and brand. I went with a solid gold Breitling Classic AVI P-51. Paid $13,000 Canadian dollars so like $8500 US. The gold on this watch alone is close to what I paid and the looks, usability and function is just as good if not better r then any Rolex to me. Will the Breitling go up in value no not likely but I’m also not taking $40,000 out of investments to invest in a watch either…
I'm just going to leave this here. Rolex sucks! Get an Omega, Longines, Grand Seiko, or The Citizen instead. :) PS: Seriously though, I'm a fan of the Oysterquartz and a lot of the Cellinis. I don't like "mechanical watches", I like watches, and a lot of them are quartz.
Broooo... that's vintage Oysterquartz is 🔥. Also a huge fan. It just stinks they've doubled in price over the last 3 years. Makes sense tho, because the vintage market is doing really good on alot of different pieces. Thanks for watching our content and hope you keep coming back 👊 - Jason
Obviously Rolex doesn’t suck, we all know that. They make great watches, but your initial video was spot on. The only people triggered by that video are the ones that paid double or triple list in order to have one. Or they themselves are flippers trying to keep secondary prices propped up!. Great follow up vid! Keep up the good work! And by the way…..Roll tide Roll!
@@brentwilson8491 haha… appreciate the support bro! No Saban next year is gonna be tough, but that’s such a strong program, I’m sure you’ll be good. Look forward to more comments on upcoming vids 👊 - Jason
Well, 1) rolex's reputation is earned over time. Even the brilliant watchmaker phillipe dufour owns a rolex 2) rolex's watches are in high demand simply because everyone knows rolex. Its the first luxury watch for the common man. Its instantly recognisable 3) Quality of the watch matches the marketing. There is no hard sell. Rolex uses higher grade materials.. and their designs are classic, iconic and stable. 4) the flex culture is just human nature. This is like telling the masses not to listen to pop music. Most people who buy a luxury watch do so to flex. Its only watch enthusiasts that looks deeper. But even if we are to look deeper, rolex watches still has heritage, high quality and classic design which other brands try to imitate. It may not have the best technology, or the best finishing but those may not be the criteria for most people to enjoy a good watch. Mechanical watches are actually outdated, old tech. Plus, finishing is only appreciated on the micro level and not everyone cares. I think the reason there is a hype for rolex is because of the feeling that mechanical watches will be gone tomorrow. There is overall hype for mechanical watches and rolex has a greater sentimental value than others due to their past reputation. To conclude this mini essay in defence of my purchase of the 114270 rolex explorer, I feel that rolex has already established its unique position. It will be hard and nearly impossible for other brands to knock it off the pedestal. No harm trying though as we consumers will benefit..
Thanks for outlining your thoughts, it's well put together. The issue is, which pedestal? They never reached the best watch pedestal, so they can't get knocked off of that. The list of higher quality watch brands is too long, but the point is, they're no where close there. If it's the marketing pedestal, then they're on that. But that's not one most brands care to be on when they hand make, finish, and produce timepieces at only 60,000 units a year or less! Nope, they care about the quality and craftsmanship of the watches, not marketing. Just my additional thoughts. We appreciate you adding to the conversation though, it's what this community is about. We hope to see you around on other videos! - Jason
Never had a problem getting a Rolex from my AD. Built up a long buying history (Blancpain, Breitling, Zenith, IWC, Glashütte Original, Fope, PF, Rolex...). I get at least 2 Rolex offered per year. Even the most sort out, cause they know I keep them. I'm not in all that YT and Investment Bullshit.
You obviously have a good relationship with your AD and that makes all the difference in the world on the buying side. Keep enjoying them, god knows I'm enjoying my Rolex watches. Thank you for watching and we hope you come back for more content in the future. - Jason
@@j.m.4444 congratulations on getting in early. But that was luck, not good management. And even you have to agree that Rolex - if they are thinking long term - would be wise to offer 1 of those 2 they offer you to a first time buyer.
Rolex behaviour as a brand is an antithesis to what most watch enthusiasts are feeling about watches. Our passion, curiosity, desires and interests are not in line with what is going on with this brand- not the watches, they make brilliantly well made pieces.
When you know nothing about watches, you think Rolex is the end game. Once you get into watches, Zenith, Blancpain, A Lange, GS and many more start becoming a lot more special and Rolex starts fading into the background. I've never seen a guy with a Blancpain Villeret but I've seen plenty of Rolex on wrists. Still a great brand obviously, but it's not that special.
That’s a great point. I think it’s a natural progression for collectors. I agree, it’s a good brand, but it’s just not worth the all of the crazy hype imho. I would love to see that Blancpain wild tho! Thanks - Jason
We know not everyone is happy with our take, but it had to be said.
We have a big video dropping soon on another controversial watch brand you don’t want to miss, so subscribe for more of your favorite watch content!
Beautiful Streamliner) Rolex is good, but not as good as it is advertised)
@@user-sb6wy9rk9z nice eye! Yeah… I love that piece 👊 - Jason
@@TheWatchBrosRolex is iconic for numerous reasons but the allure is real. Absolutely no one purchases a Rolex timepiece for the finishing of the movement nor do we cross shop the trilogy with Rolex. A Rolex tool watch can be both sporty and luxurious for all occasions and I have purchased (from my AD) and sold numerous Rolex tool watches at a significant profit. I believe those days are behind us, but I still have my Rolex timepieces that I desire. I purchased, IWC, Panerai, JLC, Tudor and Sinn and still retain the latter two. I moved & retired to Florida and no longer have the relationship with my previous AD and so far, the local Rolex AD has been horrendous. If you can afford a luxury timepiece, purchase what you like but very few watches retain or appreciate in value, including Patek.
Dude, cut with the loud 'music' please
@@SingleTrackMined It was a bug while rendering. This doesn’t happen normally, but I promise it’s fixed on other videos. - Felix, Editor
Flippers have ruined the watch market for genuine watch lovers.
Yes they have my friend... yes they have - Jason
It’s annoying but flippers don’t last. Just look at the shoe market, I walked in adidas and got a Yeezys for 40% off last week.
Just 3 years ago they were trading at 3x retail
When you mean watch lovers? Who are these watch lovers? Rolex owners are watch lovers?
@@Colonel.B.Sandersyeezys 😂. Move on buddy
I disagree. If you want to blame someone then it's the people who buy them for status. Nobody who is into horology pays 50-100% extra to own a watch.
The stupid thing about Rolex AD's interrogating people is that, if you can't buy / afford the watch today, doesn't mean you won't tomorrow.
That impression lasts and if you're treated poorly when you enter an AD because of the way you look or act, then the chances of you wanting it in the future is less likely.
AD's should be aiming for lifetime customers, not creating scarcity and pushing you away because you don't look worthy.
You are spot on my friend. Sales 101... but alot of them don't care - Jason
Even if you can afford it you can’t even get the watch you want. Been in waiting list for years for a specific watch and I have given up on its putting my money elsewhere more meaningful .
@@JohnnyJohnJon83well done fella. Glad you've finally seen the light. I was in the same position a few years ago on a BLNR. Waited 18 mths then told em to feck off..😂😂😂
Haha... hit 'em where it hurts. Spend your hard earned money someplace else 🙌 - Jason
I've added 3 Rolexes to my collection over the past five years and haven't been "interrogates" once. Has an AD actually asked you if you can afford a Rolex? Or where you simply told that what you wanted was not available?
People get butt hurt, due to laws of supply and demand.
When demand is high, ADs priorize they're top tier clients first. That should not be a shock, it how the world turns.
That is just how business gets done, In this world.
Couldn’t see an issue with what was said in the previous vid!
Me either, but the comments were stong enough, that we felt it was important to follow up. Thanks for watching and look forward to other topics coming down the pipe. - Jason
I am 89 years old and have been in love with watches since my father bought me my first watch at age nine. I have a number of Rolex watches in my collection but I am ashamed to say that most of them do not keep good time and are too expensive to have serviced, I look at watches as one would look at a painting. I know its highly subjective and that's why I buy the ones that strike a chord in my heart. I love the 1940s Hamilton, Gruen, Longines and Omega and Cartier. They are timeless in their beauty. I never commet on what others like and buy. That is their choice. I really enjoyed your take on Rolex and will look for more of your programs. Frank Christian, Augusta, Georgia
Frank, those are all great brands with beautiful pieces. Especially during that 1040's - 50's era! A true collector buys for themselves and no one else. Thank you for watching our channel and I look forward to seeing you around the comments! Happy collecting - Jason
@@TheWatchBros Same reason I love my classic gold with slate dial Cellini. STYLE !
I love how triggered Rolex fanboys get, when you point out that they overpaid thousands of dollars for a watch that everyone already wears 😂
Ha, yeah... it's wild have crazy mad some of them have gotten. Especially since I don't hate the brand, but they never watch the full videos 🤦♂️ - Jason
I went to a Rolex AD few months ago and as I walked in the Lady instantly said WE HAVE NO SPORTS WATCHES, I said what makes you think I'm after a sports watch ? she then said, how can we help you ? I asked her if they have any Non Sports Watches.........she was silent for an awkward 5-10 seconds.
Just Subscribed after watching a couple of your logical Videos :)
You da man! I've experienced this same thing... I have the tshirt lol. Thanks for supporting us, it's very much appreciated 👊 - Jason
Don't wear an Old Navy t-shirt.
Andrew Morgan was right; Rolex is mid.
The Sub should be selling for about 3k
I agree Rolex is mid tier but Tudor is said to be bang for buck at 3.5k ~ 5k but the Sub should be 3k???
Agree that it's mid tier all day... mid luxury that is. I wouldn't say 3k, but I would say much less than where it's at. I think Tudor is appropriately priced, but Rolex should be a couple grand above, and that would feel about right. Thanks for watching and for the support! - Jason
in terms of horology tiering yes even as an owner I agree Rolex is mid but the Sub at 3k, nah. If ppl felt the Tudor Black Bay is fair at 3-5k, then no way is the Sub supposed to be only worth 3k, having tried on both the BB58 and the 124060, the Sub is just significantly more substantial.
Agree... Tudor makes a solid piece at their price point and the Sub does feel better. No knock on the BB58 either. I do think the Sub is overpriced slightly, but it's one of their biggest sellers, so they have the right to price it where they want. Thanks for watching guys! - Jason
But the sub doesnt sell for 3k, do they? That keeps you up at night?
20 years ago when I was apprenticing to be a watchmaker. I actually saw the pricing list for replacement Rolex parts. And at the time you could build a Rolex from scratch for about $700.00. Well it wasn't long after that there was a huge price increase where they doubled. And I noticed the first thing they started doing was controlling parts sales! Now they have gone a step further and taken a page from Ferrari's book and created false waiting lists, and are trying to over inflate the price even more. It's a mugs game.
This is very interesting and brings some inside information to their motivations for controlling parts so strictly. Thank you for adding to the conversation! - Jason
Tudor ADs today are like my experience of Rolex ADs 20 years ago. They actually stock and sell you watches. What an extraordinary concept.
It's a nice concept that I definitely like as a customer 😁 - Jason
Again, its refreshing to see a reviewer not scared to speak the truth on Rolex, i really feel the bias afforded to them across the industry is the true indication of how deep the marketing strategy goes
Thanks for saying that. It lets us know we’re doing something different than everyone else. We’re hoping to bring a new perspective to RUclips. - Jason
The opposite it is true. Rolex criticism generates views.
@@cecaju9516 each to their own, we've discussed before some clear short comings of Rolex, yet many reviewers refuse to make comment. To me it's clear the marketing is too powerful. It's good to see reviewers like this not shying away from those short comings and calling them out
@@cecaju9516 it also generates knowledge. There is much to gain by challenging the common narrative.
@@ALL-il1sw it’s reactionary. Rolex is not the boogie man these videos make them out to be. Most ADs sell several other brands. The snob at the Rolex counter is the same guy selling you a Grand Seiko, it’s just that he has way more incentive to sell you the Grand Seiko because they don’t turn over as easily.
Rolex is 100% overrated, overhyped, and overpriced. That doesn’t mean they aren’t great. But an OP is a $4K watch max. A Submariner should cost around $6K max. If you remove the logo, and really judge the watch on its own, that’s where the cost should be given the competition. The value of a Rolex is 60% the watch and 40% the name.
I don't hate this argument. Thanks for adding your thoughts into the convo. We def appreciate you supporting out channel too! 👊 - Jason
I visited the Rolex AD in Salt Lake City a couple days ago and was paid no attention.
I went upstairs to the Tudor AD and was treated like a king for over an hour and tried on every model.
I will be purchasing a Tudor due to their fair price points and exceptional service!
@@lancemitton9078 unfortunate for sure. I’ve had that same issue when visiting Boston. Weird thing is Patek across the street gave us the upmost attention and allowed me to try on all kinds of pieces. I believe the day will return where they are back making calls to get people to buy their stuff.
Glad you found some good service with Tudor!
There are some great Rolex ADs out there, luckily I have one but it takes time to find the diamond in the rough.
Cheers,
Mike
@@lancemitton9078 you’re still giving your money to Rolex.
@@cecaju9516 No doubt, but 1/4 of money 👍🏼
You went upstairs? Wouldn’t that be the same AD?
@@Bu-22 yes, look up OC Tanner on state street in salt lake
Patek and Rolex on the bottom floor
Tudor, Omega and brietling on the 2nd floor
So technically a salon then
Many people get butt hurt when their favorite brand that they're proud of gets discredited. The "Rolex experience" will only change when their watches lose their B.S. mystique and their sales start sliding.
I knew I would get some blowback, but I was def shocked at how hard in the paint some of them have gone 😳. I would say, most people agree with atleast some of my points. So it’s been nice to have mostly constructive conversations in the comments. - Jason
I totally agree with both videos. For me the sad thing about this still ongoing Rolex hype is, that I didn’t like to wear my Rolex watches anymore….so i sold the deepsea and the hulk. Only my vintage sub from 91 is staying in the collection…. but I’m also not wearing it😅 All my friends couldn’t understand why I prefer wearing cheaper brands like Sinn, Hanhart, Oris. When I bought my Santos the first question was, what’s the price? Cheaper then Rolex right? Nobody cared about the history of the watch or the fact it’s relatively thin etc.…. I’m realising I need new watch friends haha
Wow, what a story. I would say if that's their first or normal question then yeah, you may need to find a local club/group. Or you can always try to introduce your friends to other brands, have some open dialogue around Rolex, and explain why those other brands better fit your lifestyle. Some nice brands you mentioned up there... keep enjoying what you love and thanks for your support! - Jason
Maybe you just need new friends. Watch collecting is a hobby that doesn’t require peers, unless you’re trading it with each other or something.
@@supreme5998 maybe you’re right haha
Yeah, but it is nice to chill and talk watches and look at different watch types/complications that different people have. But then again, that's what YT is for now anyways. Appreciate the support guys! - Jason
More back and forth on Rolex and they win no matter what we say. Let’s all remember watch collecting is, for most of us, a hobby based on personal taste. Enjoy your pieces and wear them in good health, and let others enjoy theirs in their taste.
Well said, just another predicable self loathing content.
Your comment is exactly what the video is about. Collect what you love. Hopefully you watched the entire way through and we hope you come back for more content. We have a bunch of stuff planned. - Jason
Your comment reminded me of this quote.
"In matters of taste, there can be no disputes"
Good video, but the background music is very distracting
I'll let Felix know the feedback. Maybe we can still use some (for the drama) but tone it down some. Thanks for watching and we look forward to seeing you on our upcoming content too! - Jason
Felix here - I am aware of this issue. There was a rendering issue and it compressed the music to be 2x over Jason’s voice. I apologize! Will not be like this on other videos mate :)
@@FelixDavilaProductions Thank you, that’s cool. Looking forward to new content 👍
I have worked for a Swiss owned company in America for 25 years. We work with precision manufacturing partners across Switzerland to support American medical device manufacturers with miniature components. Most are from the small diameter turning and milling facilities as well as stamping, gear cutting, sapphire, ruby, and ceramics. Obviously almost all our partners have a large stake in the watch industry. I’ve been in the facilities making components and sub assemblies for just about every Swiss brand.
In Switzerland Rolex is respected but for decades it is openly acknowledged that Rolex is sold mostly to people who know nothing about watches, they want a name to show off on their wrist. Everyone is more than happy to take Rolex’s money to make parts but as brands from industry insiders go I see very few Rolex watches on the wrists of the senior managers and CEOs I deal with there.
I cannot afford to have a collection of $3,000+ watches but I can afford one good one which matches my tastes for history, design, technical achievement, and everything I feel important in making such a selection for myself and to leave to my son. I bought a Zenith.
Thanks for adding your insight to the conversation. This is very interesting and some information that is new for a lot of us. Also, that Zenith sounds amazing! Which watch did you select? - Jason
@@TheWatchBros Zenith El Primero Chronomaster Open 03.3300.3604/21.C822. I like that the "open" feature is very reserved compared to the fully skeletonized movements on the market. It just highlights the flywheel racing at 36,000 vph and the new silicon escapement. The 60 second dial is still present and viewable along with the chronometer features. With this edition they have stopped using a traditional tachymeter and gone with a 10 second sweep broken into 1/10th of a second indications. I was first told the story of Zenith, the El Primero movement, and Charles Vermot by a factory head and mentor in Biel Switzerland over espresso over 20 years ago and knew then that when I took the leap what I would be getting.
I will be back in Switzerland in September and December for work and hope to visit the Zenith factory as they are open for tours. I also am lucky enough to have a very good freind who runs a major supplier to them and wants to bring me there. Hopefully the timing aligns with my work schedule.
FYI, the watch component market in CH has gone off a cliff again. It has always been feast or famine for the last 25 years that I have worked with suppliers there tied to it. The big show/exposition for the suppliers to the watch industry, EPHJ, just took place in Geneva in June. I was not there for the show this year but I have friends who were. Be prepared for overstock and falling prices.
That El Primero is so fine! You made a great choice my friend! We would love to hear about your trip once you get back. I will be watching to see how the market fairs over the next 12 months. I have a feeling there are some discounts around the corner. - Jason
In the end of the day, saying this watch and that watch overrated or underrated is just subjective opinion and everyone shouldn’t be mad about it.
Also, I strongly believe that we are all watch snob, there is snobbishness in anyone of us, but just love your timepieces and be happy for someone else love their own timepiece too
To answer your last question Jason, since I was a kid, I had only quartz and digital watches so it didn’t have any impact to me much. But when I purchased the Swatch Scuba Fifty, it was the first time I have a mechanical piece and the first time I saw the second hands sweep instead of ticking. I was in awe as I entered to a different world. Now I also own the real Fifty Fathoms because of that. Love your channel, keep up a good work!
What a great story and an awesome reply/comment! I love that and congrats on finding this hobby the way you did and for acquiring that 50 Fathoms... what an amazing piece! Thanks for supporting us 👊 - Jason
Rolex is the most successful marketing company in human history. If you ask any non-watch person who makes the best watches in the world, they will always say "Rolex."
Master marketers for sure - Jason
I thought both your videos had great content and perspectives. There wasn’t any vibe that you disliked Rolexes, just a message that they’re over-hyped. And yes, the AD experience can be poor even where I live (Malaysia). They leave you flat at best, and sometimes dismissed. Contrast that with Lange, JLC, Patek etc where they make a customer feel welcome and there’s no doubt which places I will visit
Thanks bro... I tried to be transparent in my videos, but it seems like many people didn't pick it up. Thanks for watching and look forward to hearing from you more in the future! - Jason
Looking forward to more videos and insights!
I bought a Rolex Explorer in 1966 at a post exchange in Vietnam. I wore the watch for 30 months while in Vietnam and through military tours in Europe, Central America, Korea and while in the United States.
When I retired from the Military I passed the watch along to my Oldest Son. He wore the watch through multiple tours in Iraq. He later gave it to my grandson who wore the piece through a tour of Afghanistan.
It’s been serviced a number of times. The service cost has far outstripped the initial cost of the watch, (about $250.00 1966 dollars). The item is now being held for a great grandson.
Suck or not, it’s been a pretty good timepiece, still running strong.
Vintage Rolex has my heart. If you watched the entire video then, which I assume you did, you know I don’t think they suck nor do I hate the brand. I think this is a wonderful story and what watch collecting is about. Thank you for sharing and for you and your families sacrifice. Keep enjoying this treasure and in hope your grandson wears it in good health! - Jason
But now you wouldn't be allowed to buy a Rolex simply being a Soldier. You wouldn't make their criteria.
@@RandyBarlow-fn8lo In those days the exchange system sold Rolex watches. Don’t let the price of the item throw you off. That represented more than a month’s pay. In that a Sargent in a combat zone now makes around $4,000 tax free. In that you don’t have anything else to spend it on the item is obtainable. I don’t think some of the quartz stuff they are selling these kids today will hold up for 3 generations.
@@bobgaston1 It's not the price or the quality of the watch that's in question. Right now even if I had $50k, I can't simply walk into a Rolex store and buy one. I have to allow them to investigate me to see if I am a worthy person, and then I have to go on a waiting list for 2 years. It's a scam
@@RandyBarlow-fn8lo If you want a great field watch these days get yourself a Chris Ward Sandhurst. It’s an automatic chronometer, built like a rock, for right around a thousand dollars. They are only available on line, but they are worth the seven to ten day delivery wait.
There are far more really good watch options these days that there were in the 1960s. Unless you want a family peice, or your into wrist flashing I would not bother with Rolex. As far as I’m concerned their AD system has hurt the brand as much as it has helped.
Rolex want's to become Patek,but they forgot that their watches at the beginning was made for the normal ppl who wants a "do it all watch" not luxury piece.You can't say that a Dodge Ram is a supercar.
Pretty much spot on! Thanks for the support 👊 - Jason
@@Zenit1140 Agree. They’ve actually done a great job to get to their current position; genius marketing with the right sports and sportsmen. But they’ll never be a PP or AP.
I chuckle at those who think they’ll go all gold/platinum and leave steel to Tudor. That would be a disaster.
That Moser on your wrist is HOT!!!!
Haha... I was wondering if anyone was going to snipe that. Good eye sir 👏 - Jason
Much finer watchmaking then Rolex for sure!
Ha... ohhh much finer! Thanks for supporting our channel! - Jason
I love mechanical watches, and have done so since the 1970s. I have five watches (four with eta 2824-2 movements) and a Rolex Explorer (39 mm) which I've had for five years. This replaced the Explorer II that I had for 25 years, but could no longer (with my ailing eyesight) focus on the polar dial.
I do try to wear a different watch every couple of days, so that they all get wrist-time. They are:
Zeno Explorer,
Aristo (Vollmer) pilot watch,
Traser Automatic,
Steinhart Ocean Vintage Military,
Rolex Explorer.
I like the dial on all of them and sometimes wish I had fewer timepieces so that they would all be worn more often.
Nice collection! I know, that's the problem with getting more watches. You want to wear them all and you feel bad for not giving them enough wrist time - Jason
I think probably the worst thing Rolex did in the last few years is being responsible for the massive price hikes for all luxury wach brands. After the Covid bubble made Rolex prices explode, the rival brands (like Omega, JLC, etc) started to bring their prices in line with them. Which is kind of justified, as their watches - which are the same or sometimes even better quality than the Rolex equivalent - shouldn't cost half the price. But this made the overall market much less attainable for most people, and actually starting to hurt them (even Rolex).
Yes, those price hikes are bitting them all in the butt right now... even Rolex. Rolex sales are down 19% over last year. When you get lazy in business, these things happen. You're right, it's hurt the whole watch market. - Jason
No offense, but please explain how that’s Rolex’s fault. Not Rolex’s fault that $$$ that would have been spent on travel and other activities went into their watches. Then add in supply chain woes and Leftist gov induced inflation.
TBH I’d love to see Rolex raise the prices of every popular steel sport model $2k tomorrow - would be a huge blow to the grey market.
Except they're not worth an additional 2k for mass-produced, machine made and finished products. I completely understand your point, and agree and wish the secondary flippers would go away. But raising prices on their product would cripple them in the market, and they know it, which is why it hasn't happened. - Jason
@@TheWatchBros we can agree to disagree. Newer Subs, Daytonas, GMTs sell for > $2k over on the grey market so they could easily move the new prices up. Even the lowly Exp II Polar I’m waiting on are selling at a premium. They’d sell - salespeople might have to get off their 🍑 and make a few phone calls but I’m sure in major metro areas (I’m in SoCal) there’s so much wealth that $2k isn’t going to send someone to the Omega 300M.
@@WestCoastAce27 haha, yeah… it would be nice to see them get off their butts and actually work. I’ll give that to you all day! 👊 - Jason
It’s hard to imagine that today’s Rolex watches will be worth anything years to come
Good point - Jason
Why?
Ehh? So I suppose there is no market for vintage Rolex watches then?
Compared to other high-class watch brands with unique vintage designs, the answer is yes.
EXCEPT it is made of gold or silver because that material will increase in price over the years
@@spy_balloon yes what?
as a vintage watch restorer for 30yrs, with my own personal friend and watchmaker a former Rolex watchmaker for over a decade, and still associated with the brand, i can easily...easily...concur with everything you've said. i've had new Rolexes, i still love the styling of older subs and other models, but you nailed everything. i cannot point to anything you've said that is off the mark.
Thanks for weighing in and giving some expert perspective. There are more than a few Rolex fans that are pretty upset with me right now. It's always nice to hear from a collector that's been around the block once or twice... or more 😉. There's a lot we can all learn from you sir. We appreciate you watching our content and hope to see you around the comments! - Jason
As I pointed out when I posted to your previous vid, it is not about supply, scarcity or demand, it is about the Rolex attitude, the contempt they serve up upon their core customers; 'hit me summore babe, it hurts so good'. Oh, and don't let the basement couch-dwellers discourage you, controversy is the lifeblood of success on RUclips. If you feed it, they will come.
It's the only way to make it on YT. I need one controversial video for every 4 regular videos. Otherwise, I don't exist 🤷 - Jason
Background music is seriously annoying. I can't concentrate on what you're saying cos the music is too loud!
We'll work on that on future videos. Thanks for watching our content 👊 - Jason
@TheWatchBros are you wearing a Moser Streamliner? Stunning watch! 🔥🥵
“He could not just wear a watch. It had to be a Rolex.” - author Ian Fleming - referring to James Bond.
Fantastic piece at the time... also some great movies - Jason
“Rolex? Omega. Beautiful.”
Yes, but Ian Fleming was a complete arsehole so I would not put much stock on anything he said.
Paul Tibbits wore a Roamer Super Shock when he nuked Hiroshima. I bought mine for $20 and wear it every August 8th.
I have been a collector and dealer for nearly fifty years and without simply fools wanting to impress other who they have the wrong assumption might accept them into their click if they have a so sad and pathetic trinket on their wrist and not knowing those are laughing behind their backs and couldn't care less of them. Because of these who always put themselves behind the "eight ball" have made me a load of gold!
That's what most people don't understand... most of this demand comes from the dealers buying up the Rolex and then flipping for a profit. Thanks for adding to the conversation - Jason
Just a word of advice for future videos: turn down the music in the background a bit. Sometimes it can be a bit hard to understand you. There were also a few flashy transitions that were a bit annoying.
On topic: great explanation, I also didn’t see a problem with the previous video. I have a love hate relationship with Rolex. I own a 36 Explorer and a 60s Oyster Perpetual. Not interested in the flashy stuff that every other guy has
@@Sammeeee Music loudness was an audio bug during rendering that will not happen again. Thanks for supporting us! - Felix, Editor
Thank you for calmly calling out the Rolex BS.
I bought 2 NOMOS watches just before NOMOS became well known. The AD was kind, and for years, it felt like only I knew why I love them.
On the other hand, a recent, aborted attempt at a Rolex purchase from the New Zealand AD has left me with imposter syndrome.
Thanks for watching and the support! Yes, my hope was to layout the BS logically and calmly. NOMOS is a great watch house too 👊 - Jason
I bought one because I've always wanted a datejust - ended up with the azzurro 41mm. Yes, the datejust is ubiquitous, but it's special to me. I got lucky though and didn't have to wait long. I also have other brands in my collection - from Omega to Seiko to Mido to Casio....gulp Movado and Raymond Weil. I like watches that I like and some are gifts from people I love and a couple are rewards from work. No hard feelings on my end. I appreciate your honesty.
It sounds like you're a true enthusiast! Enjoy and wear in good health! - Jason
congratulations finding a good take that is simultaneously a massive engagement harvest
Glad someone else spotted it.
We're very happy you've found us. More content coming that's not Rolex related. But yes, it's two birds one stone. A different take on a massively talked about brand. - Jason
Another great video, thanks! I stick to three guidelines: Buy what you love; don’t overextend yourself, and; once I determine what watch I want to buy, I think of what the next watch would be, and then I buy the next watch and not the first watch I was lusting over. It may be a Rolex (likely not), a Tudor, a Hamilton or a homage.
Great rules to live by. I do something similar as I rarely buy the first one I was thinking about. I usually go down a rabbit hole and end up with something very different, lol. Thanks for watching! - Jason
When YT channels get popular, the wildlife comes out of the forest to take their best shot at you. I just got blasted on an aviation post by a basement couchdweller. As a retired pro pilot and aviation writer, a snarky comeback would have been easy, but just telling him who I was, sent him back to the basement. In other words, roll with it, block the worst of the worst and don't shy away from a smile and some occasional snark. Much more fun that way.
Agree. But sometimes I love punching back... it's just too easy 😉
I love to look at them, but I refuse to pay $1000+ to have a watch serviced every 5 years. Talk about throwing money away... I will stick to my Apple watch and suffer... 🤣😂
As a watch enthusiast, I love to hear you like looking at them! But bro... cross that line and pick yourself up a good mechanical watch. You know that apple watch is the 😈... lol. Thanks for watching and supporting our channel! - Jason
Nailed it. Refreshing to see this type conversation.
Thank you and we hope we're bring a new perspective to the platform. It feels like we are. Appreciate the support! 👊 - Jason
I hate the flex culture as well. Ive found that rolex has also shifted thier watches to accommodate for the FLEX culture, which is why i tend to prefer vintage rolex. It seems to have more class to me and no need to deal with snobbery ad games
Man, I love me some vintage Rolex. For most of the same reasons, with the added depth of real some real history! - Jason
Excellent message, spot on, sir!!! Love your videos, but I can barely understand you as the background music is entirely too loud. Otherwise, awesome stuff!!!
We've heard that feedback and we'll work on it. Thanks for your support! - Jason
I like longines. My favorite is the hydro conquest. I like it a lot more than my sub. I wear it everyday.
Great piece! Love Longines... so much value for the money! - Jason
You are entitled to your own opinions, which is exactly which is what presented in this video. If you hate "flex culture," that's a you problem. Last I checked, anyone can buy whatever they want for any reason they want. Who are you to judge? Besides, do you actually believe no one buys an AP, Patek, or a Richard Millie as a flex. Get real!
Your statement that only certain Rolexes models are in demand and many models sell below retail.
That can certainly be said about Omega, Breitling, Panerai, and every other luxury watch house. Yet you didn't bother to point that out. Buy an Omega new from an AD and 90% of time you will lose a significant amount of money the second you walk out door. Rolex as a whole maintains one of the best, if not the best, value retention across its entire collection in the luxury timepiece market. They are also easier to sell than any other watch brand, if you decide to do so.
Rolex is not the only brand out there marketing their watches. They just happen to be the very best at it. I'm not sure why you consider that to be so awful.That's why Omega and such will always be eating their dust as far as maintaining brand prestige.
I believe I stated facts here, where you seem to provide one sided facts by omitting how other brands compare and present self serving opinions as click bait for the Rolex hating fan Boys out there.
Best wishes as i get ready to head out my door and go flex with one of my Rolexes.
Wow... that's alot. You didn't get the point of the video at all. Best wishes - Jason
@@TheWatchBros
Best wishes, although I might not agree with you. I love discussing and sharing thoughts with other passionate watch aficionados.
Best wishes, enjoy wearing your amazing timepieces in good health.
Appreciate that… you as well 👊 -Jason
I dropped in to the AD in Kansas City over the weekend. Was asked about my collection. When I said my top watch was an Explorer II the salespersons eyes glazed over and he literally started checking his email on his phone. No, I wasn’t buying that day - who can? Every single Rolex was “display only”
The Panerai salesperson was great, so was the Cartler person.
I was very disappointed in the Rolex behavior.
Man... I hate you had that experience there. Rolex definitely needs to do a better job at training the people representing their brand and that are customer facing. - Jason
The feeling when you realise you've fell for the most obvious marketing trick...
All of this is *just* for clicks and views guys, the first video, this one, its all about growing the channel. Its a business.
Well done, Watch Bros, I gotta hand it to you, you guys did a good one here. Most new channels would struggle to get 100 subs, but you skyrocketed out of the gate to over 2k with this method, impressive.
Im being somewhat facetious, the content is great in fairness and the quick success is deserved. Let's get onto some more in depth, less click-baity commentary though, and see how we fair then.
I definitely hear you. To be fair to us, the first video blew up. That's not what we expected and we weren't prepared in all honesty. This video is a response to the overwhelming comments you received, and rightly so. Also to be fair, this has cost at huge amount of money. When I say alot... a ton. So content that gets attention is almost a necessity right now. Just as an example, we just came back from a round trip plane ride to south florida and filmed in a watch shop to create content for youtube. Again, a very expensive shoot and a strain on family and other companies. And to be real... we have no idea if that content is going to hit. So while we definitely want to discuss other topics, I hope you can understand and continue to support us. There is other content, but we really needed to tie this topic down first, for the multiple reasons I laid up above. It's 100% not because I don't mean what I say in those videos. But it is to help grow the channel. Thanks again for watching us and I hope you continue your support so we can keep creating new and fresh content for you all - Jason
@@TheWatchBros My commentary is more aimed at today’s society regarding social media and how it all works really. I have no problems at all with your content, in fact I really like it and it’s great to see something fresh do well, in a sea of the same old sandwich floating around the industry at the moment
It frustrates me that in order to get attention, topics have to be controversial. But that’s just the way of the world now! :)
I wish you guys the very best of luck and please stick at it!
Thank you for saying that 🙏. I agree 100%... I wish I could just title videos with normal wording, lol. But if we did, no one would click 🤦♂️. Happy watch collecting and hope to see you around the comments on future content! - Jason
Back in the 90s u can always pay below msrp at authorized dealers. It's insane that people are paying double or more for a used watch now.
I remember those days, even in the last 8ish years or so, you could get a discount at my local AD. Those days are long gone now tho! - Jason
I once complimented a guy wearing a stainless Daytona on his rare piece. He asked why it's rare, oy, so I explained. He seemed impressed but said his wife's jeweller offered him to buy it at retail as he'd spent about $200K on his wife's bling. So the guy had deep pockets, but no clue what he had on his wrist.
Wow... that must have been an interesting interaction, lol - Jason
I just wish I could find another brand with certified accuracy within 2 seconds/day, a solid 100m water *proof*, not much bling and a modest size (e.g. Explorer). Accuracy within 2 seconds/day has historical significance: it was the requirement to win the Longitude Prize. Omega's +5 seconds wouldn't have measured up. You can navigate across an ocean with an Explorer and a simple device to measure the elevation of the noon sun, and it's basically the same tech they used in the eighteenth century for that exact purpose. And if rough seas pitch you overboard then your watch will still be accurate when your mates haul you back in.
Patek Philippe Seal specifies an extreme rate accuracy with a tolerance of no more than -1/+2 seconds per day. So you could always buy a Patek! - Jason
@@TheWatchBros All the models I checked had water resistance to only 30 meters. You'd think that watches with names like Nautilus and Aquanaut would do better than that.
Are you diving in them? If not, 30 meters is plenty. Deeper than any pool you'd be in. - Jason
@@TheWatchBros Google the difference between "waterproof" and "water resistance" before you go swimming with a Patek....In any case, I don't own a Rolex and agree with much of your assessment, and I realize your suggestion to just buy a Patek at triple the price was tongue in cheek, but let's be real here. If we're going to say Rolex is overrated, we need to find watches with similar performance guarantees that cost less, not more.
Great follow up video! Can't wait to see where you take the channel!
Thank you sir! 👊 - Jason
What's stunning to me is the notion that Rolex produces an average of 3,400 watches per day, 365 days a year. And, maybe, an average take of approximately $27,000,000 per day (with an average sales price of $8,000). Amazing stuff.
I think it's more like $35,000,000 per day - Jason
@@TheWatchBros Wow, that just blows my mind. I'm totally new to the 'watch scene', and had no idea how big the watch business is, nor how huge the watch collecting hobby is. It all just amazes me.
Yeah, some big boys out there for sure! - Jason
I have never come across this guy before neither have I ever watched any of his videos and don’t even know if he even owns a Rolex.. as a matter of fact I didn’t even watch this video past the first couple seconds. I ONLY CAME to comment that the funny thing about your video and MANY like your that are on RUclips are CLICKBAIT and done to anger up and bring out the haters in their droves. 95% of Haters who are either an omega/grand seiko fanboy that cannot afford or get a Rolex and justify that their watch is a ‘better buy’ Or plain haters who can’t even afford a genuine Rolex watch.
I could take you seriously if you actually watched the video(s) 🤦♂️ You’re funny, because you just helped our algorithm 🙌 - Jason
Ubelievable the bigotry if you give facts .....excellent video.
Appreciate the support! - Jason
Not sure why most watch collectors don’t consider Quartz movements, Grand Seiko makes the 9F62 movement that is state of the art. Quartz has come a long way but still doesn’t get any love. 🤔
I think most people love the idea of full mechanical without the introduction of a battery. That's probably the main reason. - Jason
I appreciate all mechanical watches for their micro engineering and the skill level required to construct/service them.Screws so small the slotted heads of them appear no bigger than a fly spec on a window pane AND they have a thread form which is repeatable.So brand means little to me,design means a lot more.If I could afford to buy one luxury watch,it would be the JLC Reverso in steel in the original form.The Art Deco design is brilliant along with the engineering of the reverse mechanism.Not really suitable for my lifestyle,but for it I would be willing to change,temporarily............................................
That's a beautifully designed watch for sure! You can enjoy this hobby, with or without a luxury watch tho 😉 - Jason
Turn the music down mate x
This has been addressed. Had some export issues with Premiere. - Jason
Last week I reduiced my Rolex in my collection to just one. I now have the 126500LN Daytona and couldn't be more happy. Tha'ts it. No need for any other one any more 🙂
Sometimes it feels good to clean out the closet 😉 - Jason
It is overrated! It’s a mass produced watch with the same dial on most of their watches.
Grand Seiko embarrasses Rolex with finishing and innovation
If you ever visited Tokyo and strolled around Nakano Broadway you will know Rolex comes by the truckload, but somehow they still command such a premium?
What’s it like down there? I’m curious now 🤔 - Jason
@@TheWatchBros A lot of Daytonas, GMTs, surprisingly not a lot of Subs (this I figured ties into the Japan culture of dress watches). Sport models are very marked-up especially the Patek sports watches. Out of all brands the vendors offer, Rolex watches are consistently priced over retail for most models, and they occupy a large portion of each shop.
Ahhh, I see. There’s just Rolex’s for sale everywhere, when they’re supposed to be a rare and hard to find watch 😉 - Jason
@@TheWatchBros Yup, the thing is all those shops there places the normal AD retail price and their own selling price on the display plates, and Rolex models (save probably Oyster and Dates) are always close or higher than the supposed AD retail prices. Compared to others like Omega, Zenith etc.
I know… it frustrates the heck out of me 🤦♂️ - Jason
i'm a rolex fan. to be honest i don't care about the business stuff, i just 'needed' an explorer.
13 months and 5 days on the waitlist at a small tourist town AD and i got a 40mm explorer.
it's been across the arctic circle in western canada and in the arctic ocean for the summer solstice. i'll be backpacking across the arctic circle in eastern canada later this year with it on my wrist (double wristing with my GSAR).
my point is, there are all kinds of watch wearers and some of us just need a rolex. all the rest is just entertainment.
Agree 👊. Hopefully you watched the whole video to see cover the same idea. The Explorer II was my first Rolex. Still have it and love it. Enjoy it and wear in good health. Have fun on your next trip… it sounds amazing! - Jason
@@TheWatchBros i did. nice point. i just wanted to give a real world example from experience.
It’s just stupid that a 5 dollar quartz watch from Walmart is more accurate than a 40k Rolex.
Yeah, but that's not all mechanical timekeeping is about - Jason
If you haven't been treated like crap by a luxury retailer you either look like you can afford the product or you haven't shopped a luxury retailer. I'm older now and dress better, but in my twenties and early thirties, I was treated by crap buying Hermes, BMW, and even an Acura. Do I hold this against them now that I look like a customer? I sure do.
Yeah, that can definitely play into it. Not everyone wants to dress the part all the time, or even at all. I haven’t had the experience from my attire, but I know it happens. - Jason
Strongly agree, my friend.
You da man! Thanks for watching our content! - Jason
I started my watch journey not wanting a Rolex and be different. My 1st good watch is a pre-owned IWC Pilot Chrono 3777 and the next was a pre-ceramic wave dial Omega SMP Pro. As I dwell deeper into the hobby eventually I came across my 1st Rolex which was a good deal as its 3.7k back then, a 39mm Explorer. I find the dial, case, bracelet and clasp to be a notch better than my IWC or Omega thats when my opinion on Rolex changes. Fast forward to present, I have bought and sold various watches from the sub 5k to 12K range mainly mainstream brands like Longines, Sinn, Tudor, Panerai, Breitling, IWC, Omega, Cartier and Rolex. At this price range, I have to say Rolex although pricier its better in terms of fit and finish especially the bracelet and clasp IMO. Reliable movement is also important as most my collection are pre-owned and sport watches as they suit my lifestyle and dressing more. There are times where I find myself buying into trends like the big watch craze and got into Panerai, love it at first but later find the 44mm Luminor too ridiculous for my 6.5" wrist. My Sub and GMTc although boring but its timeless, looks good on the wrist and practically goes with anything I wear. Although a lot of snobbiness surrounds the Rolex brand, there are also people like me that truely appreciates Rolex as fine mechanical watches as long as you are not paying hugh premium over MSRP for the over hype models.
Awesome story and watch journey. I agree with you 100%. You are collecting because of your true appreciation. Yes hype can play a part into a decision, but it's not the sole reason for purchasing. Bravo to you for staying true to yourself and we appreciate you sharing your perspective! We hope you continue to support us so we can have more dialogue in the future! We want to build a good community of collectors - Jason
I'm in the market for a luxury watch. I already own an Omega SMP and a couple of less luxurious watches, Hamiltons and Longines. As you can expect, Rolex is one of the brands I am seriously considering buying, torn between their older Explorer, and their Sea dweller. I've been looking around and watching stuff on YT about different brands, their history etc, and there's much trash talking Rolex these days. Turns out there's two kind of people that criticize Rolex. Those that own / can afford one and those that cannot.
I generally pay much attention to the former and completely ignore the latter.
I can't say this video has completely sold me, but it does make some very interesting points.
Terry, thanks for watching and for commenting. Yeah, it's a love-hate relationship with Rolex. I've come to realize that I'm a huge vintage Rolex fan. Before the hype crept into the brand. I hope you stick around and watch more of our content! - Jason
I agree that the intentionally obscure black box connecting the dots between Rolex's huge production/supply and alleged scarcity does not pass the sniff test. There's some kind of narrative (or other) manipulation happening to keep projecting the rare and precious status of the brand. The idea of an ongoing and "exclusive" waitlist for a scaled PRODUCTION watch offends reasonable sensibilities. One can blame flippers for the vetting, but the waitlist is a Rolex problem (strategy?)
The TAGHeuer argument didn't hold up because any discussion of overproduction and/or scarcity must consider both supply and demand. Any accusation of "overproduction" implies the phrase "relative to demand" and the clear reality is that the demand for TH is much lower and so lower volumes would still constitute overproduction. 60,000 TH watches might be too many and flood the market. 60,000 Rolexes in a year would send the world into unredeemable chaos (at least that's what my AD group chat said). In any case it feels that TH failed to manage the perception of overproduction whereas Rolex's core business is impression management.
It doesn't change the underlying point that you are making--Rolex is making 1million+ high dollar watches per year and is still marketing and distributing based on a brand concept of luxurious scarcity. Either they are fudging the numbers and manipulating new supply (my bet) or there are a million Rolexes that are de facto pre-sold each year, meaning that a new Rolex is one of the most unoriginal brands to have on your wrist in 2024. Maybe both. I'd love a vintage GMT Master II at some point, but I think my pride and common sense will prevent me from buying a new Rolex until I can walk out/order it the same day.
You've laid out your points well. Appreciate you adding to the conversation and look forward to more comments in the future! - Jason
I have no idea of what you are talking about. I have been to Rolex a.d. in Cancun, Mexico right before the COVID pandemic and not only did they sell me a Datejut 41 but they kind of had to talk me into buying it. A couple of years later I went to an authorized dealer in Los Cabos, México and I got a feeling they were not going to sell me any Rolex models but they let me try on a ton of Rolex models and other brands and they might have sold me a Rolex but only after creating a relationship with them first. A year after that I went to my local Rolex ad in Wisconsin and they only had a couple Lady Datejust for sale so to start a relationship with them I bought one. About six months later they offered me a Datejust 41 Wimbledon dial, so I bought it. Rolex authorized dealers are not going to sell a stainless steel Daytona or blue dial Skydweller or gmt or other models that trade significantly above Msrp to customers with no purchase history but they will treat customers great 👍 and once a relationship with them and purchase history is established they will offer said models without even asking for them. Rolex ad have treated way better than other authorized dealers from other brands. I have no idea what you are talking about 😮😮😮
Awesome, I'm really happy for you. Stick with those AD's that treat you well. You deserve it when spending your money 👊 - Jason
Hm, i dont want a relationship with supermarkets and dealers.
@@odinwotan4442precisely. Why should anyone feel they have to “create” a relationship with someone who’s selling them something. I’m not going to buy a Land Rover defender just so that I’m allowed to buy a Range Rover which is what I wanted originally. Rolex has gullible people right in their pocket.
Rolex sucks, in my experience, 90% of people that have them know nothing about watches or will buy a fake one to "fit in" so you can't even tell who's wearing the real thing anymore.
Ferrari absolutely treats their customers exactly the way Rolex ADs do. You can't get the coveted models until you buy enough of their stupid station wagon models.
Yeah they have a list for sure. Those lower models to feel like station wagons lol. But I don’t mind a list. I just want honesty and transparency around it. I’ve dealt with Ferrari at a couple locations and have always been treated great tho. They are too sue happy for me, which played into a reason for not purchasing. - Jason
@TheWatchBros Ironically I don't own a Ferrari but we bought my wife a California and then a Porto Fino, so I learned through her two purchases that we aren't even anywhere on the list that would ever matter eith just those two purchases and my first thought was, "Oh it's just like Rolex."
It's a lot cheaper to climb that Rolex list though. But I have arrived at the same place with Rolex. I haven't bought in a long time and have been rejecting even very flippable watches just because I am over the whole experience.
I know… it is disheartening and frustrating for actual watch collectors. Hopefully you’ll get a call on something you really want tho. I’m out of town rn, but am going to collect a piece next week that I’ve been on the list for, for over a year. I’ve been offered those others too, and have turned them down also. I’m not interested in flipping either. Happy watch collecting! - Jason
Many fake Rolex watches out there so the “demand” for a real watch from an AD also keeps the “demand” alive.
There are a lot of fakes. I was shocked when I was researching. I think we’re going to plan a video around this subject alone, because there’s so much to cover. - Jason
Great...apart from the background musak
Thanks… we’re fixing that issue. It was a Premiere export problem. - Jason
Buy em to wear em, buy them for yourself and not others. Do this for anything and you cant go wrong. I like Rolex I like Breitling and kept one of my first old Tag's. Each watch has an ocassion and hopefully a memory attached or some emotion at least. GMT's are my favourite Rolex the 5 Digits are just classics and remind me of child hood watching Magnum, the 16710 is great you can go full magnum with a pepsi insert or more aloof with the coke or just blend right in with the all black! Equally the newer GMTS are also good the Pepsi should always be on a Juilee as should the BLNR. The new TT 126713 GRNR looks awesome and offers a perfect mix of dress vs not too bling (just not sure if gold is really me but id take one to find out!) I have the 116710LN on the oyster and its pretty much perfect for all occasions although does pic up scratches so out on the boat the Sub comes up the list as its hardy. Rolex and their dealer network to blame for the supply issues and creating a secondary flipper market in doing so. if they lessend production on the DJfor a few years they could drive up demand on those models as ever AD have a cast selection of able to buy DJ's but most guys want the SS sports models as its in our nature to want to have something nice but without being to flash, leave that to the ballers and so called influencers! Im sure it will come back to normalitly at some point. I remember when i was young a local AD offering 0% on new Rolex purchases and pestering the old man to get me one for my birthday! It didnt work though!
These are all really good points and agree with most of it. I also love vintage Rolex and think that's where most of my Rolex collection is going to end up. I have a 4 digit GMT that's my birth year that's one of my favorite watches. Thanks for watching and hope to see you around in the comments - Jason
@@TheWatchBros Only need to look at the number of YT vids on Rolex and the watch markets, I think over the years the perception people have has changed on watch onwership in line with social media, SM give a dip into the faux life many portray and as it has been for decades a Rolex is more than just a watch its a statement of wealth these days partly due to the early 80 and the likes of the Wall street traders and Yuppie boom. Now its almost less about buying the watch you like and more about buying a watch that shows your status and where you are on the ladder. Stainless models ae often aloof from this as they are still base models regardless of hwo hard they are to get. The DJ's and other gold adorned pieces are more like a uniform of Im in the club (wink at others in the bar) each all trying to glimpse each others wrists to see whos is best. Any watch enthusiast will check out others wrists for sure but the ne generation its less about the watch and more about the statement it puts out to others. This has driven many to not just wanting to own a wathc they truely love but to display it as an accessory when the loud sports car cant be seen. and this in turn makes the flipper market easy as there is demand for models that are hard to find and many seem to trade watches after getting bored with them or that they need to keep changing them to impress others or keep up with the crowd. Years back you bought one and wore it and then if you were lucky enough bought another and so on. These days though the prices are now a such a level that only so many will be preapred to spend that kind of cash on a watch, which itself make them out of reach to the many creating its own club. No one is paying double the value for a never driven 2 year old Mercedes they pay less than retail and pay far less than retail if its been driven, watches seem to be in a world of their own at the moment as peopel seem to only look at them as investment pieces which has spoilt the market for people who want them to wear!
Preach it! A lot of the collectors market has been spoiled. It’s slowly coming back tho. Hopefully one day it will be all the way back to normal 🙏 - Jason
I can see you are wearing a streamliner. Nice!!
Yes sir!!! Nice eye my friend 😉 - Jason
We can all moan about the impossible task of purchasing most sports Rolex models at our ADs, but for most people, a Rolex watch still signifies high end luxury and quality
Negativity usually only comes from people who can't justify spending many thousands on a watch.
Maybe, but that's not where my comments stem from. And my video isn't a negative take on Rolex. - Jason
Rolex is like Lexus:
For those who know nothing about watches (or cars) but thought that they have ‘made it’
Same arrogance with Lexus dealers as well: a bunch of snobbish salesman, not remembering they’re just selling overrated toyotas.
Hey, maybe Rolex is just an overpriced Tudor 🤔 - Jason
Fascinating also that a lot of people cannot keep their emotions out when it comes to Rolex. Either bashing other brands or people / opinions or just unable to accept that Rolex is just another brand with a really good product but nothing more.
The fact remains that Rolex proved their methods to be working but with the cost of creating equal amounts of hype and toxicity around the brand. And I feel like long term this might be damaging.
I've heard from a lot of non watch people getting the full AD experience and the truth is that these people are not there to be begging for a 10k + watch because they are no enthusiasts. They just go to another jeweler / brand or simply let go.
I found it shocking myself. I knew I would get some emotional people, but the level has been some what alarming honestly. I just can’t relate. Thanks for adding to the conversation! - Jason
Rolex isn't even an Swiss invention. A couple of blokes from the UK hopped the wall and started the company. The brand have no in-house heritage for their movements whatsoever. Seiko and Longines have more heritage in making mechanical movements by a cosmic light year. And for all the grief Hublot get they can make a grand complication and were making their own movements 10 years before Rolex bought all the third party companies that had been making all their critical components all along. Even now rumor is they still outsource critical components to Schwab-Feller. That being said...wish I would have bought a Paul Newman when they were feasible. Or even a Daytona for $8K when they were a dime a dozen at most used watch shops...and those had the Zenith movement.
p.s.
Sky Dweller looks like an Invicta to me.
Those are all good points. I assume you're like me... you like some Rolex pieces but live in a world of actual reality, where it's not the end-all, be-all watch brand 😉 - Jason
@@TheWatchBrosyep. I might need more coffee but I think you left out the safety element of wearing a real Rolex now. That's one reason I won't wear one even if free. I don't like wearing something that requires me having my head on a swivel and checking out whose checking me out from the corner of my eye.
@@porscheoscar you’re right, I didn’t cover that. In fact, I should do a video on the top watches that put a target on your back. Yeah, it takes the joy out of wearing a watch when you’re worried about getting mugged for said watch. I don’t have to worry about it much where I live. But I know it’s much different in other parts of the country and world. - Jason
@@TheWatchBros well people in the comments of that new video will say "well that's why I carry with my Rollie". But speaking as someone who lives part of the year in Florida where even the nurse who comes to check on my father once a month is carrying, there seems to be a misconception that lawyers refund their $50K+ in legal fees once you're cleared by the state for a justified shooting. Assuming none of your rounds strayed into an unlucky bystander. Then you win the big lawyer bill prize. I guess if you have no assetts you can go the no lawyer route. Frankly, having at one point worked for federal judges in criminal court, there's nothing in the world that compares with the stress of being a party in criminal matter. All that for a cliche Rolex watch? I mean maybe for a Patek...
Welll... Patek is worth almost any cost 😂👊 - Jason
This was so refreshing to watch. I walked into a dealer this week and I said "I'm bored with Rolex". My daily wearer is my Rolex steel YM with the chocolate dial. It's nice to own but, boring. I had a look at a few Cartier Santos models, and one is on my hit list. Another is the Glashutte PanoMaticLunar, it's so much more than a Rolex, and a lot less money. I'm going to buy a pre-owned model at around £5500. I consider that a bargain.
That's a steal! Yeah, when they all look so similar to each other, it's hard to stay excited about the brand. - Jason
Agree and disagree. Overrated is only a subjective opinion. There are plenty of super luxury watches, better and extremely more expensive than any Rolex. But yes, Rolex is the king in one area - it is the most recognisable watch brand in the World. No Vacheron, no Patek, no AP. Simultanously, because of the quality and history, Rolex is still luxury and worth the price.
Agree with everything you said about AD.
Daammmnnnn man…….This makes so much sense…..u have earned my subscription sir…….its better to get such an honest evaluation rather than listening to verbal diarrhea of Rolex fan boys when Rolex changes the Color of the inscription……To me Rolex is a brand on steroids.
Yeah man... we try to keep it real around here. I know alot of people don't like anyone saying anything negative about Rolex. But the truth is, they're not perfect. We're glad you enjoyed the content and hope you come back for future releases! - Jason
7:00 exactly. If you care what people think about you wearing a Rolex, you’ve bought into the wrong reason for buying one.
However, this applies to all watch brands. If you think you’re cool because you’re wearing a Patek and that makes you the most esoteric watch enthusiast in the room; wake up dude, nobody cares. Most people don’t even notice your watch.
You're exactly right. Most people don't notice... except when it's a Rolex. So that's why alot of people are buying them. It's like playing golf with someone that isn't interested in the game at all. They're just out there... maybe because they want to dress a certain way and just drink all day. Those people that are into the hobby and love playing golf, get super annoyed by this. There's probably a better example, but that's the first thing that came to mind. I think what I'm saying is that It just sucks when people are misrepresenting a hobby that you love. - Jason
I see a lot of holes in your first argument. Tag in not as in demand as Rolex so the amount that is available is not an issue. Your thought experiment compares apples to goats.
Also Ferrari definitely acts like Rolex and so does Hermes. unfortunate but these brands are notorious for their exclusivity and relationship to dealing with customers. While I do not agree with the practices, this is a common place thing and Rolex is about as luxury as you can get.
Rolex is definitely not as luxury as you can get. I'd take a dive into many, many other brands that are far better and more luxurious. Once you've handled some of those pieces, then you'll have a better reference. If you have handled them, then that statement would be a blind fanboy response. Not trying to be abrasive, the type may or may not seem that way... it's just so hard to communicate tone when typing. - Jason
@@TheWatchBros I said a lot in that statement the first being you can’t compare Rolex to Tag. Ferrari is not the best car brand but like Rolex it represents luxury. I never said it was the most luxurious. But it definitely represents luxury. You don’t have to be a Rolex fan to understand that. The funny part is I am not. My actual favorite brand is not luxury at all. it’s Hamilton. That still doesn’t change the holes in your argument.
You’re still comparing apples to goats.
The practices of Rolex are also common place in Lux circles. Love it or hate it Rolex isn’t even the only luxury watch brand that acts this way. They are just the most famous. Also, you don’t have to apologize for tone. Respectfully your just wrong
The truth hurts. 5 models are generating the hype. 100s of Rolex models and styles sit out there, unwanted because they aren't the hype ones.
@@govtfunded true and I honestly think the same can be said for all brands…most usually don’t have a full suite of killer models. I really only like 5 or 6 of the modern Pateks out there. Thoughts? Cheers -Mike
These pair of videos earned you a follow! I love the honesty and objectivity of this point of view along with the quality of video production 👌🏼✅
Thank you! We appreciate the sub and the support 🙌 - Jason
You hit the nail on the head in both of your videos. My Dad has 5 Rolexes because he simply likes them and how they feel (bought well before the pandemic). He is a watch enthusiast with. Speedy and even a Longines. And that’s ok. But me? I can’t envisage becoming a Rolex aficionado. Grand Seiko, Zenith, JLC, Glashütte Original, Moser, Cartier… - these are the kinds of brands for the discerning gentleman with a true appreciation for the history of watches and watchmaking who has absolutely no concern for whether other people know what he is wearing. Will I ever buy a Rolex? Probably an Explorer 36 because I’ve always liked it for what it is. The joy felt from wearing what you love (whether that be Rolex or not) should drive the purchase.
That should always be the drive… that 36 Explorer is pretty solid! Your taste is very inline with mine and are all very gentlemanly choices. Thanks for your support on the channel 👊 - Jason
Great follow up! Coming from the jewelry and car world, you are 100% correct that you need to follow your own voice, not the hipe, or suggestions of others. In the end it will just cost you and youll end up with something you truly dont love. Ive got a great relationship with my AD and the first thing I bought from them was a Datejust, without any other previous purchase history. Maybe im lucky, but for the amount we as enthusiasts spend on this hobby, we should always be treated respectfully and fairly.
Thanks for adding to the conversation and think you’re spot on! - Jason
I walked into a Rolex Dealer and the AD was super nice to me.
That's great! You found a good one, so keep going back and build a relationship with them - Jason
Happy having found this channel. Excellent content for the grown up.
Ahhhh... makes my heart full! Thank you sir for saying that 👊 - Jason
@@TheWatchBros Greetings from Germany!
Thank you 🙏 - Jason
Those toxic defenders just wear a Rolex to cover their insecurities. And they just proved it by posting toxic comments. So amusing reading their comments lol.
@@leswong7801 ha, yeah some of them are… let’s say interesting. Lots of Rolex people are level headed and understand my points, especially since I own Rolex myself. But there are a few that didn’t even watch the video(s), and you can tell by their response. If they did, then it would be hard to write what they did 🤦♂️- Jason
I had a budget of between 25,000 and 40,000 Canadian to spend. Seriously considered a second hand Daytona as it was the only watch to me that felt like I could wear it regularly. I just could help but feel like I was paying $10,000 for a watch and 25000 for marketing and brand.
I went with a solid gold Breitling Classic AVI P-51. Paid $13,000 Canadian dollars so like $8500 US. The gold on this watch alone is close to what I paid and the looks, usability and function is just as good if not better r then any Rolex to me. Will the Breitling go up in value no not likely but I’m also not taking $40,000 out of investments to invest in a watch either…
You made a solid choice my friend. Happy collecting! - Jason
Thank you for a great video and just telling it like it is
You're very welcome. Thank you for the support! 🙌 - Jason
Every thumbs down here is a Rolex owner lol
Haha… pretty much 😉 - Jason
I'm just going to leave this here.
Rolex sucks! Get an Omega, Longines, Grand Seiko, or The Citizen instead. :)
PS: Seriously though, I'm a fan of the Oysterquartz and a lot of the Cellinis. I don't like "mechanical watches", I like watches, and a lot of them are quartz.
Broooo... that's vintage Oysterquartz is 🔥. Also a huge fan. It just stinks they've doubled in price over the last 3 years. Makes sense tho, because the vintage market is doing really good on alot of different pieces. Thanks for watching our content and hope you keep coming back 👊 - Jason
Obviously Rolex doesn’t suck, we all know that. They make great watches, but your initial video was spot on. The only people triggered by that video are the ones that paid double or triple list in order to have one. Or they themselves are flippers trying to keep secondary prices propped up!. Great follow up vid! Keep up the good work! And by the way…..Roll tide Roll!
@@brentwilson8491 haha… appreciate the support bro! No Saban next year is gonna be tough, but that’s such a strong program, I’m sure you’ll be good. Look forward to more comments on upcoming vids 👊 - Jason
Well,
1) rolex's reputation is earned over time. Even the brilliant watchmaker phillipe dufour owns a rolex
2) rolex's watches are in high demand simply because everyone knows rolex. Its the first luxury watch for the common man. Its instantly recognisable
3) Quality of the watch matches the marketing. There is no hard sell. Rolex uses higher grade materials.. and their designs are classic, iconic and stable.
4) the flex culture is just human nature. This is like telling the masses not to listen to pop music. Most people who buy a luxury watch do so to flex. Its only watch enthusiasts that looks deeper.
But even if we are to look deeper, rolex watches still has heritage, high quality and classic design which other brands try to imitate.
It may not have the best technology, or the best finishing but those may not be the criteria for most people to enjoy a good watch.
Mechanical watches are actually outdated, old tech. Plus, finishing is only appreciated on the micro level and not everyone cares.
I think the reason there is a hype for rolex is because of the feeling that mechanical watches will be gone tomorrow. There is overall hype for mechanical watches and rolex has a greater sentimental value than others due to their past reputation.
To conclude this mini essay in defence of my purchase of the 114270 rolex explorer, I feel that rolex has already established its unique position. It will be hard and nearly impossible for other brands to knock it off the pedestal. No harm trying though as we consumers will benefit..
Thanks for outlining your thoughts, it's well put together. The issue is, which pedestal? They never reached the best watch pedestal, so they can't get knocked off of that. The list of higher quality watch brands is too long, but the point is, they're no where close there. If it's the marketing pedestal, then they're on that. But that's not one most brands care to be on when they hand make, finish, and produce timepieces at only 60,000 units a year or less! Nope, they care about the quality and craftsmanship of the watches, not marketing. Just my additional thoughts. We appreciate you adding to the conversation though, it's what this community is about. We hope to see you around on other videos! - Jason
As a UGA fan, I LOVED the Roll Tide comment. Very funny.
@@johnbrock678 in the south and not being a bama fan it’s like Nails on a chalk board… mostly an anxious fan base here in our town.
Never had a problem getting a Rolex from my AD. Built up a long buying history (Blancpain, Breitling, Zenith, IWC, Glashütte Original, Fope, PF, Rolex...). I get at least 2 Rolex offered per year. Even the most sort out, cause they know I keep them. I'm not in all that YT and Investment Bullshit.
You obviously have a good relationship with your AD and that makes all the difference in the world on the buying side. Keep enjoying them, god knows I'm enjoying my Rolex watches. Thank you for watching and we hope you come back for more content in the future. - Jason
@@j.m.4444 congratulations on getting in early. But that was luck, not good management. And even you have to agree that Rolex - if they are thinking long term - would be wise to offer 1 of those 2 they offer you to a first time buyer.
Rolex behaviour as a brand is an antithesis to what most watch enthusiasts are feeling about watches. Our passion, curiosity, desires and interests are not in line with what is going on with this brand- not the watches, they make brilliantly well made pieces.
Yes you hit it... it's the culture that's disturbing. Thanks for watching our content! - Jason
You have to understand that us watch nerds are like .2% of the market. They don't cater to us and nor should they. They cater to the successful.
@@ListenToPowerViolence good point ☝🏻
@@ListenToPowerViolence so what watches should enthusiasts collect - just genuine independent watch makers ?
@@michaelbishop9157 They should play the game and buy the watches they want at market price. You can get a Daytona tomorrow if you accept reality.
When you know nothing about watches, you think Rolex is the end game. Once you get into watches, Zenith, Blancpain, A Lange, GS and many more start becoming a lot more special and Rolex starts fading into the background. I've never seen a guy with a Blancpain Villeret but I've seen plenty of Rolex on wrists. Still a great brand obviously, but it's not that special.
That’s a great point. I think it’s a natural progression for collectors. I agree, it’s a good brand, but it’s just not worth the all of the crazy hype imho. I would love to see that Blancpain wild tho! Thanks - Jason