How a melancholy egg yolk conquered Japan
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- Опубликовано: 30 апр 2017
- Gudetama, explained.
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Read Alex's original article here: www.vox.com/2017/4/3/14685348/...
When you think about the cuteness culture in Japan, the word “kawaii” comes to mind. The word, which signals more of a childlike sense of cute, came about in the 70s and it’s been used globally ever since. And Sanrio, the company that created Hello Kitty, has built an empire around the “kawaii” culture. Cuteness is a reaction. In Japan, the kawaii culture and concept is often linked to the country’s post-WWII years. The idea is that, because of its trauma and defeat, the country leaned into its vulnerability. Decades later- Sanrio’s new face of kawaii is an egg yolk with depression, questioning life.
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When an egg yolk that is lazier than u is successful in life
Just means youre not lazy enough...
An egg yolk
😭
Jesse Roel a heccing egg yolk
MUST BE LAZIER
i love me a depressed egg
You are what you eat
hellokittygurl27 i'm vegan.
hellokittygurl27
Yup....
you're not wrong
go ahead and make u a depressed lettuce
gudetama is a higher eggsistence
no stop, that wasn’t an eggcellent pun
Buh dun chh
@@hanschannel9018 8ohv
StickOsparta true
@@ptripathy wow that was a good yoke
I relate more to a depressed egg yolk than most things, sadly
😢
laurabbb it’s a lazy egg guys
Well, the egg is successful and earning millions of dollars. Maybe you'll too 😕
2. 7k likes and 4 comments...seems normal to me.
Gudetama isn't depressed
Gudetama can never see the sunny side of life
Ayana Alemayehu ayyyyyy!!!
this deserves more likes
Ayana Alemayehu well lets turn him sunny side up
Ayana Alemayehu that's cuz he always sticks his ass up
that's because he IS the sunny side. :P
I, too, am a depressed and lazy jiggly thing.
same
jiggly ( ͡° ͜ʖ ͡°)
BevelBoyJack Giggity
lol
Madeline S. hahahaha
*1 minute of silence for the salmon fillet who actually won but got no love*
Me, winning & losing simultaneously
Salmon is expensive!
@@Carmai7 and eggs are much more versatile
so long kirimichan
@@Carmai7 Eggs are expensive too, right now 😅
I love how when english people say Kawaii, it sounds like Kowai, which means scary. Is it only funny to me?
Not necessarily funny to me, more like.. ironic
Lol same
XD
Can you explain what your talking about? Lol
...it’s to close in pronunciation to the Hawaiian Island of Kauai
When she was explains like "it has limbs but no fingers, it had a mouth but no teeth" that is how I explain my drawings
ow
Ooooohf
Same
SO TRUE AAA
Are the drawings stick figures?
Gudetama shares my ideals on life
Doing nothing.
do nothing club
shut up weeaboo
That's the spirit
allah hu akbar!!!
+Raghuvir Dattani muslim? Allahu Akbar indeed allah is great indeed
Me: so how is gudatama popular?
Vox: *WAR*
This aged well
😂😂😂
it’s interesting how if you add depression to a character (making their only personality trait being depression and/or lazy) can relate to 80% of the global internet
Good grief.
That took a dark turn pretty fast. 😐
Life generally has dark undertones. That doesn't mean you should curl up in a ball and cry yourself to sleep, though. You should get up and do your part.
Clorox The cat I read this comment exactly when the dark turn happened
What dark turn?
in here 2:18, they might say these dark turn from "vulnarable" into "kawaii"
@@men_del12 4:00 too.
"It's an egg yolk, with a lil buttcrack"
Why am I laughing so harddd
500 likes and no subcomments
Thomas King almost 1k likes and 2 subcomments
What do you like the most about Gudetama? His Butt
By the time I'm writing this, it has a 920 like with 4 comment
1kth subscriber
Gudetama: cant see a future
"today might be a better day"
Gudetama: awhhhhhh.
I legit almost teared up
Marzia: "Can we copystrike Vox?"
Did she
@@jade9919 no
what’s the joke though
Alex Bat ikr
@The Deathless no, more like, Marzia and connection with Vox. Vox used one of her video there, i can't timestamp, but it's around 1:11
What if its sad because it knows it will be eaten eventually so it thinks life is meaningless, then on the last cartoon of it it is eaten lmao
What if its sad because with all the energy put into laying that egg, the chicken also had to put some of its misery into it after the chicken lived its whole life inside a factory farm rofl
What if it's sad because it's not a yolk, but actually a degenerated chicken embryo living in a constant agony awaiting its liberating death, which is being denied from it by its tormentors for their entertainment lol
What is sad is that some baker is gonna separate him from the glair to do some bullshit but no use him, only making his suffering worse.
He actually says this quite a few times in his show. It's funny how aware he is 😂
Sooner or later, we all get eaten.
i like my eggs sad and melancholic like their consumer
Oh hey it's a relatable army
you are what you eat
Trueeeee same girl!
Wow fellow Army, are you okay?
*:゚dara ARMY
1:10 yup. Time to copystrike boys
@@bugfairy whoooooosh
MARZIA
@@adamolis what did they say
And they never responded back of what that person said 😔
Gudetama was the only egg who escaped and survived the dark kingdom of Howtobasic. He then ran off to Japan and became famous.
Howtoeggsic
I bet a lot of people can relate to Gudetama because of his personality
Ryan Le, Certainly.
Ryan Le did you just assume its gender?
Shoucheng You just assumed Gudetama's gender by calling Gudetama "it".
Shoucheng, xD, it has no real feelings, mate. It's a drawing of an egg yolk. I'm sure it doesn't care what you call it.
Shoucheng
NOO!! WHAT HAVE I DONE?
Gudetama is my spirit animal
Is it sad that I can relate to this egg?
An egg is an animal that has not yet developed so it counts!!!
#relatable
Haida is mine.
He is an egg stupid
"maybe this is just what we need, an egg yolk with a little bum that's just done dealing with life"
truer words have never been spoken
Now that egg yolk has his Netflix Original Show.
Props to Vox for trying to explain a piece of Japanese pop-culture...
I think they did a great job
Yes, they did...
AM I NOT CUTE? AM I NOT LAZY???!!! Where's my fat paycheck?
Your not an egg
ThePigSay ESP exactly
angelfaye101, you ate it
angelfaye101 The reason is because you were created by an artist but not one that sells it's creations 😉😏
angelfaye101 hahahahahahahahahahhhahhhhahahahaaahahahahah!!!!!!!!!!!!!!!!!!!!!!!!!
Me: Minding my own business.
RUclips: Wanna know the history of a dEPpReSseD EgG
"it even has its own café"
every anime café in japan:
first time?
So he's Japanese Eeyore, basically.
Yup.
Eeyore still is shown having a bit more of a social life and is like an adult. Gudetama's only relationships are with humans who sort of take care of him, or alone. Additionally, while both are depressed, Gudetama is more lethargic.
Enthused Norseman Hmm, Eeyore is not that cute in my opinion, but good point!
The egg doesn't even look sad or depressed to me. It's an egg yolk, they aren't supposed to move.
Melissa Smith it's a cartoon goddamnit
You like you r eggs sunny side up, scrambled, or blended?
*I like them yolked and living*
sunny side up with the yolk still liquidy c;
*and lazy*
Blended!?!?
I like my eggs lazy with limbs that have no fingers or toes and a mouth with no teeth.
From egg yolks
To world war 2
Vox sure loves to take things out of context
*"Learn how to see. Realize everything is connected to everything else."*
ー Leonardo da Vinci
*Vsauce has entered the chat*
Tianruo Yang show me how
Y'all dumdum didn't you watch the video? That war part was needed to explain the word kawaii and that concept of kawaii was how the egg yolk became popular 🙄
@@hugnboba
Hoes mad
"Gudetama looks like a character someone gave up on"
What did my boy ever do to you?!
I relate a lot to this melancholy egg yolk
Katachuu, IKR
Finley Castello edgy af
Katachuu edgyyy
Elias Games edgy, eggy, same diff
Katachuu same
Gudetama thicc
Zekcryon
T H I C C
*T H I C C*
Zekcryon E X T R A T H I C C
E G G S T R A T H I C C
S U P E R T H I C C
The idea of putting a positive attitude on something that is pessimistic,lazy depressed is interesting. Its not like romanticizing depression but like making it not so scary or serious. When we vilify negative emotions we're more likely to try to escape them. But discomfort or uncomfortable emotions should be felt and seen as just as normal emotions. Forced optimism can be toxic too.
2:51 I was not prepared for gloomy bear
Germany reacted a bit different to their losses in the world wars.
Jens Hans explain
Well. The first time elected Hitler (not very Kawaii) and the second time we focused on working hard (also not very Kawaii).
It's because they didn't get nuked
Jens Hans Well I agree on the elected Hitler part, but Japan concentrated on working hard too.
also, we started with that whole wall-through-Germany-business.. Hello Kitty would have been nice
I feel like the egg yoke is the same kind of cute as Eeyore from Winnie the Pooh is.
But Eeyore is more of sad, while Gudetama's more of sarcastic and tired with life...
or they're actually really similar if you think about the episodes 🤔
It’s spelled yolk lol
The egg yolk is so popular, Netflix is making a show based on this character
Gude, Tama Tama,
Gude, Tama Tama,
Gude Gude Gude Tama~
I used to have only one small Gudetama pillow, now I have a lot of his merch lol
I was watching a medieval video about fighting and now I get conquering eggs.
I was watching a cardboard battle in medieval context while eating eggs, and I found that eating egg is killing the lazyness...
Tldr; Gudetama is a pessimist, gloomy and lazy egg but represented in a cute, refreshing and appealing way. Therefore, we must put our attention to him. Which I completely I agree.
Aggretsuko and hello kitty is from the same company as gudetama? Wow. This company saving lives out there
The title should be: How a lazy egg yolk became Japan-
As a Japanese, I have to asay that more than 50% of what Vox mentioned about Japan is incorrect.
They alway set a goal first and correct the evidence what the want to have. One of the goals is the WW2.
It's a well-known evidence that Seisho-nagon, who is a writer more than 1000 years ago, wrote that "Every small thing is Kawaii." What she said includes almost every meaning of today's usage of Kawaii. Childlike? No! There are so many non-kawaii kids. You need to read Makurano-Soshi to understant the true meaning of Kawaii.
@xarvert He needs to correct them, child.
utah sigh Are You A 日本方
Thank you for telling me this. It is fun to learn something new every day. ☺️
@shelbrique most ignorant question I've heard
@@shinyatom3970 Sure, but then you won't learn more accurate and interesting things. The video isn't ruined because it's wrong; the debate around art is often just as valid as the art itself.
Feels like a food version of Garfield .......
But doesn't lasagna have eggs in it?
Except Garfield was a natural character, this one was systematically created for the purpose of being relatable so the products sell better.
Garfield, to my memory, has never been melancholy. His laziness is more an expression of contentment cuz he knows Jon will feed him, and the TV will always be there. Gudetama is pessimistic, but in a way that all of us can relate to at some level and at some point in our lives. But, unlike American representations of pessimism as something you need to get rid of, or is negative, here the melancholy inspires empathy.
Syed Abdul Wasay but less funnier
Elias Games implying that you think garfield is funny
Such depth filled info on just a character. This makes me happy for the fact that things which are often relatable or liked, having their own demographic, need to be explained for how and why they became the way they are; Cherished and Appreciated.
Thank you team Vox for always making RUclips an amazing place to be at. 💞
3:12 i have one of those bear plushies at home and it is adorable.
Have you ever looked at a comment and thought. " Why didn't I write that"?
Why didn't I write this?
Why didn't I write that?
Preet Bhandal I know you did and you copied and pasted it
I'm tired of all of these unoriginal comment whores.
No. Because I'm not desperate for approval.
I don't understand the connection to evil. What does *that* have to do with *this*?
Moreover, you said: "The word 'kawaii' is widely used to describe the quality of being like a child. Which means that you can be cute *and* lazy at the same time." As opposed to what? We consider cats, pandas, sloths, koalas, etc. to be cute and their laziness to be cute as well. This isn't intrinsically Japanese. You lost me.
yeah they tried way too hard in this video to make connections that don't even exist.
There isn't a connection. This seems to be a habit of western thought recently , it seems as if many read far too much into pop culture distraction. It has it's benefits , like with the creation of phenomenal television shows , but it has it's downsides , with pop stars trying to be more than they are etc. You can joke about the like of "akb48" and the terrible variety tv show , but at least they know that they are nothing more than meaningless distraction , they are not trying to be anything more than that. It's like everything has to have some kind of deeper underlying meaning , whereas the eastern mindset with these things is to just create something that is entertaining. This egg is a corporate creatiion , it is the product of the heavily consumerist society of japan , it's just a silly egg that can be put on to merchandise , and if it sells it sells. that is the meaning.
McSnezzly Lol im a Westerner yet I agree with you
elheber they never said it's exclusive to Japan.
It's funny that you go on about how westerners over-analyze things while you yourself are doing the same thing by comparing western and eastern culture to explain why a youtube video is like it is. This video over-analyzes not because that's how western culture is, it's because it's a youtube video and they need to make it interesting and as long as they can to increase your watch time. It's not because western culture thinks "everything has to have some kind of deeper underlying meaning."
And now it's gonna be a live action Netflix movie!!!
How are they gonna make a live action egg yoke?
This video is really well done, 2:22 really interesting as a social phenomena, found it just fascinating!
An eggyolk with the little buttcrack, a baby voice and Morrissey's attitude, is just gold🐣
Is this the point where I act like an internet troll and point out your mispronunciation of "kawaii"?
Kenneth Jorgensen not to mention 'Gudetama' and 'Sanrio'...
Kenneth Jorgensen also: Aya "Kakeeda"
Yes why can't people making a video on foreign things cannot simply learn to pronounce it
手間なしブライト Bleach There's many vids like that tho?
surprisingly, especially when they make videos on foreign video games
just search japanese video game, and find many people butchering the japanese words and such
GUDETAMAAAAAAAAAASAAAAAAAAAAAAAAAAAAAAN!!!!!!!!
Robert Juarez dynamic banter?
Robert Juarez
Japan’s fondness for kawaii things existed for centuries, even before ww2. Why do western medias always think that every single Japanese culture/trends started after 1945? And why is it necessary to go all the way back to the 1940s to explain the origins of a character that was made in the 21st century?
Because they are ignorant and lazy. I have seen the same analysis of manga alot of time, but reality is that making cartoons and depicting things in caricatures are as old as the hills. I think it often comes from a fact that in the west there is often a nasjonalistic undertone in all analysis of art. In Japan almost all art and culture even Buddhism came from India, but they have made it their own " brand". In the west most often people like to think that a cultural product is 100% German, French, American etc. They can`t handle the fact that almost no product, or cultural trend is 100% from just one place. Even spageti and gunpowder started in China. So i think they like easy and lazy explanasjons like " After ww2 bla bla bla", tracing a trend backwards 150-200 years is to complex. And there is also a tendency to brand a product " french" , " japanese" etc when in reality the product is a expresjon of itself. But people want simple explainasjons like " this product is made in japan" it is in this style etc and this was common after ww2. This adapting of other cultures is common all over the world. But in Japan this is more common known. In Europa and USA it is hidden, and people who don`t know history is often made to think more narrow and simplistic about art and how it is created, and how inspirasjon travels around the world and make unike new products/trends. As far as i can see this cartoon or cartoons has nothing to do with ww2. American cartoons where made legal in Japan after ww2, but they did have manga and a advanced cartoon industry way before USA. The had printers, and artisans who made them.
The only interesting analysis in the video was the analysis of how emotions is different in American Disney and in Japanese cartoons. The reason for this is that in Japan there is the consept of " wabi-sabi" and " Zen" where the melancoly and sad has a whole other status than it has in the west, where it is seen as mostly toxic and anti social. You can trace this consept 100-300-500 years backwards in Japanese art, even in the depiction from " The tales of Genji".
Gudetema is one of my poodles favourite things to howl at! He leaps up wagging if I whisper Gudetema or start humming the song, usually followed by pawing at me and glancing towards TV/ipad until I put on for hkm to watch and howl at lol!
I'm glad I never wanted kids, because no child could bring as much joy into my life as this fluffy boy 🤣
Eggcellent video! Sorry, I know... that's a really bad and overdone yolk... :(
the door is right there, please let yourself out.
Thanks, I shell...
That's quiche a reply.
Critical Eats Japan Best comeback comment I've ever seen
Nah Critical Eats Japan, that joke cracks me up.
Those who hate it probably have scrambled minds...
Oh well, better look on the sunny-side-up, am I right?
=/
Vox where are your sources for the Japan's embracement of vulnerability after WWII?? I really enjoy your videos and perspectives, but rarely do you cite your information.
Devin Young its almost common knowledge in Japan. They mostly ignore it bc its like embarrassing. You should watch Paranoia Agent by Satoshi Kon. Its a commentary on the kawaii culture and how its Japan's way of coping after the two bombings. (The show is vry against the idea of retreating to kawaii mascots bc its making people exercise escapism.)
Devin Young anyways its an actual phenomenon so even if Vox doesn't cite sources you can google and see alot of articles abt the kawaiisu culture. :)
agreed with Lay Ka Kei. it's common knowledge in japan but it isnt mentioned because it's not something to be proud of. i even have family members from japan that were ranting last thanksgiving about it.
Most of the time, their sources are in the written articles.
Jonathan Tyler while they may get away making that claim, should we limit food to and its nutritional info to their website or should it be right on the package? same for cigarettes.
5 yrs later we get a series on netflix
When you came to look at kawaii egg yolk but learnt a history lesson on the effects of WW2 on Japan, which you can’t even use for an answer on tomorrow’s test, but you still satisfied.
Screw becoming an engineer, ama be a cartoon expert
OmAr hAkEEeEm715 Follow ur dreams.
Northernlion voice: Henlo egg brother, squad up egg bois
Katachuu you STINKY egg
HENLO FRIEND
+PixelAxe Egg daddy would never destroy such a loyal fan as I, however this video is 4:31 minutes long, so must be the opposite of a speed run. (Slow walk?)
henlo egg, hello you stinky yolk, go do nothing ugly
WHY CAN'T I ESCAPE EGG
This channel just makes every topic in the worlds seems more interesting lol
honestly seeing stuff with cute faces on it is the best. toast? put a cute face on it. washing machine? put a cute face on it. poop? put a cute face on it
there is definitely something so comforting about it that brings me joy. also the same with sparkly stuff/rainbows/unicorns
This was much deeper then I expected,
Jennifer A IKR!!!
She forgot to mention that Kawaii culture was used by women to uplift themselves by fighting against the gender norms that were expected of them so they can instead express their femininity in whatever way they please, besides that great video.
FashionOfTheQueen Must have had a high efficacy since Japan doesn't have traditional roles...
You seriously believe that Japan does not have traditional roles? Everything from their royal family to their products have gender roles. The idea of a traditional Japanese woman is well-mannered, polite, educated, skilled in the arts and cooking, nursing, etc. I cannot even walk into a convenience store in Japan without being told that there's coffee ''for women'' and that I should drink that instead.
Someone actually believes that gender roles don't exist in Japan. Now I've seen it all.
no.... just no
Actually the root of Japan's aging population goes much deeper than that. It's not just women but men who don't want families as well, and it's a result of families becoming compartmentalized beyond nuclear and with less political/financial incentive to have a child.
I discovered Gudetama last year when I went to Japan. I was at Donki shopping with my sister and randomly I saw a video on one of the TV's, it was de Gudetama show, i fell in love straight away and then realized there was everything with Gudetama prints and designs. This egg gets me. Now I have a lot of gudetama stuff and will always love Gude
I love how Gudetama looks like the only sound that comes from him is “bleh”
*Praise the Egg yolk!*
He's so cute I love him.
Yes
have been following Vox for years and I can't believe I missed this one, thx for netflix gudetama trailer this video suggested to me
Glad this was reccomeneded to me right after I've watched the Netflix announcement lol
Seriously, why does vox have to refer to WW2 every time they talk about Japan? This is 2017. It's not like Japan suddenly started to feel things are cute because the US kicked their ass. In fact, there is almost no US influence to it. Japan has had the culture of adoring things for thousand years. From cherry blossoms, birds, to a hair of a little girl... these are written in the world's first essay written by a female. I really hate it when media reports nonsense and be really patronizing.
Nick Kei I think getting nuked twice could have an effect on a country. You are probably right, but I'm just saying
Mr. Headcrab how would being nuked effect whether or not they think something is cute?
The war had a profound effect on Japanese culture, it saw the end of imperialism and warrior culture, being replaced with westernisation and capitalist influence.
They didn't explain it clear enough about the relation: Post world war meant that the entire society needed to drop everything and become adults quickly to rebuild the country. Hence that spurred out their heavy work ethic and self-sacrificial attitude. But with this attitude the longing for a more 'innocent' time (like a throw back to a time where they were young, innocent without any responsibilities and pressures) was desirable and contrasting to their realities, hence Kawaii became such a thing (in terms of beauty and lifestyle).
polandball.
Next Video: How did a racist orange conquer America?
Hi Jack 😂😂😂
Oh, you mean the Annoying Orange?
Stencil the Noivern he means Trump
annoying orange isn't racist wtf
FACEPALM
*When an egg is more successful than you and you are both equally lazy*
The original comment
I know right!!
Gr8 comment
2:13
ngl that ji （じ）looks like a smiley face...
Gudetama is the most creative and versatile character Sanrio has ever made. You can make anything out of him.
I don't know what I'm watching but I'm watching it anyway.
I have a gudetama doll and just cant get enough of hugging it
The Gutetama Netflix show was absolutely fantastic. Just off-the wall bizarre, dark and hilarious.
I guess having big bright colored eyes ins't a thing found anywhere in Japanese animation. Thanks Vox!
PFFFFFFFFFFFFFFFFFFT (sarcasme noted and currently dieing)
Gudetama: I woke up today feeling like a chicken nugget...
I love him cause he’s so adorable
I saw gudetama stuff in an American CVS pharmacy yesterday and almost screamed
The Disney reference made zero sense
The war reference made sense. The disney one... kinda did (mostly didn't).
comparing american cuteness and japanese cuteness on the general consensus that most viewers are american, therefore will be able to make an easier transition from what is usually portrayed as cute here compared to another culture. that’s it m8. attention is key. mention of wwII is using the idea of cuteness to help overcome trauma and sadness, using it as something that’s small yet relatable that puts a smile on your face, as simply having a happier mood has an incredible impact on motivation and moving forward.
Never nuke a country twice.
Hey if anime is the result we should nuke more countries twice.
How about we test it with North Korea?
on the contrary, it is clearly time to nuke them again
I feel like weeaboos in America are next :)
allah hu akbar!!!!!!
Raghuvir Dattani u don't even know what it means lol
Omg I love watching gudetama!
This egg is lazier than me but its more successful in life.
@minifrog whats wrong with the pfp?
"can't see the future"
"Today might be a better day."
why am i crying over an egg yolk
Heh reminds me of that anti-depressant commercial, I think zoloft. It was a black and white animation of a lil white blob. My girlfriend at the time thought this depressed blob was the cutest thing ever.
Love this! Could you please make a video about Japanese architecture and how it's so spacious with simple yet sturdy structures? Not sure if I'm explaining that correctly, but I've always been a fan 😁
I don’t know how I got emotional with this video. I got teary eyed. But I love it! So kawaii!
I love gudetama so much. I relate to him on a spiritual level
Gudetama has to be one of my fav pieces of japan's pop culture
When I was in japan I even saw subway trains decorated from head to toe with the gudetama theme. It was adorable to be honest!
I thought conquered as in "took over Japan and tried to establish it's own government", I'm not sure how an egg could do that... but that's what I thought when reading the title
i watched this video lazily in bed as i was eating fried eggs
"Cuteness is often linked to Japan's history, in post WW2 times."
BRO I JUST LIKE PINK AND CUTENESS, OKAY?! WHAT'S WRONG WITH THAT?!
Kawaii culture: we have 1000 years history.
Vox: WW2
He's so adorable!