Why franchise businesses suck

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@timtroke]

So they all don't suck then?

[@eyeonfranchising]

There are some that do really suck😊. Many great ones as well.

[@TariqJohnson]

Welp. That was a tricky title

[@eyeonfranchising]

it certainly was. Im a big Hormozi fan. At first he talked about Zors(250k legal fees) then switched to Zees.

[@SigiCoria-cd9vg]

I'd rather start my own franchise concept that's where the real $$$ is at

[@skylivley9615]

Alex thank you for making these you help me get through another day.

[@arielohayon_]

Alex can you make a video on what it truly means for a biz to be considered a failure? Isn’t it more-so in the mindset of the owner and what their goals are?

[@ghoststorm7082]

Would it be better to be an independent owner of a gas station or should I contact Arco or Chevron to consider Franchise Opportunities and have my independent gas station turn into a BRANDED one!

[@nicholasspeciale4553]

Where is the full video

[@SigiCoria-cd9vg]

Portillos Average volume per unit is $7 million ,cost to open one $350k to 700k

[@universalproductionsllc8304]

Congratulations, you found one out of millions! Now find more

[@SigiCoria-cd9vg]

@@universalproductionsllc8304 Dutch Bros

[@kenaultman7499]

Lookin like the liver king of the franchise world.

[@MJA1231]

How?

[@kenaultman7499]

@@MJA1231 did ya look at it? Would you just look at it? Look at it...

[@MJA1231]

@@kenaultman7499 look at what you pagan 😂

[@user-px7lp7ky3c]

How can I buy a franchise business like chipotle or something ??

[@SirKeokuk]

i have one coming out soon...

[@eyeonfranchising]

chipotle isn't a franchise. There are over 4000 franchises. Plenty of opportunities

[@iairbor9617]

Is possible to make a recurring business from a course??

[@currently9143]

sure why not, add option for personal calls for x amount for x months/weeks

[@AustrianEconomist]

Have weekly Q&A’s with the students. Then you can make the course a yearly subscription, like $200 a year or something.
But then you likely should also offer an option for a lifetime membership. In this case (on a $200/yr course), around $500 or so.
I’ve bought into a program that was exactly like that. I paid the first year on the basic $97 subscription and loved it it so much that next year I paid the full $400 or so for the lifetime membership.

[@shayankerai7198]

We shut down our franchise, still paying debts on a million dollar loss.

[@justintime2026]

Hey can I ask what type of franchise it was and what you think went wrong?

[@528captain]

Same doubt 😅

[@unfocusedshow]

Damn - sorry to hear about that, man. What brand was it, or at least what kind of concept was it?

[@princealmighty5391]

​@@justintime2026 he is a troll ignore him

[@TippZi]

Disagree

[@michealsmith28]

✨✨✨✨✨👑✨✨✨✨🤍

[@calebscott1100]

bro get a nicer hat made up