How To Price Social Media Marketing Services
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- Опубликовано: 12 сен 2024
- In this video, I teach you how to price your social media marketing services to ensure you get paid the highest amount possible. Do you have doubts that you can sign high ticket clients? You need to watch this.
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hi everyone ,if anyone else wants to discover advertising a social media consultant position try Delsooh Socializing Victory (just google it ) ? Ive heard some super things about it and my cousin got great results with it.
Hands down the clearest, charismatic and concise SMMA mentor out there. Respect for all the support. ESSENTIALLY FANTASTIC
This is one of the best videos you’ve made in regards to how to get across the LTV to a prospect. I’ve used it myself and it works!
Hey Jordan thanks for the content. Just one question: how do you know how many leads you are going to bring them? Surely if you're spending more on ads you're going to be bringing more leads?
I like that you mention to not start off with the packaging prices. Asking questions is the most important thing. Every client has different needs.
The trouble with your maths in the restaurant example is that you got to £12,000 largely by calculating the restaurant's takings for the whole year. (Average of 15 return customers x 10 bookings per year x 3 average per table x 20 average spend = the annual sum)
So you would then, to make the maths fair, have to subtract their SMM expenses of £1k per month x 12 months = £12,000.
It goes without saying that you have 11 more months to generate more new bookings for that ongoing 1k per month service fee - but you also then have to deduct the ad spend, which the client is liable to fund, and deduct that ad spend x 12 for the total figure to deduct from their takings that you generated.
I completely understand and agree with the premise of the video - to understand your worth as the service provider and to understand the value/profit that you are potentially generating for the client, and ultimately to price your worth accordingly. I just feel the maths could have been more substantial & transparent.
MAN, SO MUCH VALUE!!! 🔥 Keep on creating quality content and helping other people! 💯
Glad you love it bro!!
HUGE ANNOUNCEMENT! I've just released my first ever printed book 'The 15 Minute Agency' & for a very limited time I'm giving it away for FREE! Click here to get a copy - www.15minuteagency.com/free-book
Aye bro, all I want is a business plan template.. Recently launched my Social Media Marketing Agency and having a few issues with certain areas of my plan.. do you have a template for social media marketing agencies that I can use or follow??
Is $2,500 per month a good price to charge a dentist??
Thank you so much for this Jordan. Value packed as always.
Thanks so much for 15-minute Agency as well. Just got it this week and sat my first meeting this morning. GOLD!!
Definitely didn't close her, definitely need more practice and I saw this video right on time for 2 reasons.
1) I definitely undervalued myself, no two ways about it
and
2) I didn't quite convey why my price point was super value for the results I'll be getting vs what she told me her current monthly rev/average customer spend etc.
BUT - I had the confidence to do it, feel it went pretty well (lol) AND I got off my hands and took action! Long will that continue.
I'm coming for your course when I've raised the funds. Thank you so much! I think you're amazing!
5 months later how is your buisness doing?
Mark Doner 🤷🏾♂️why would you care?
To fully explain, you have covered CASH FLOW, but profit wise, this will be long to pay off the spend. I DON'T disagree that your service is super worth it, but there is more on both the positive side and perhaps challenging side to sell restaurants. Would love to analyze more to PROVE your analysis.
I completely agree with you Tony, I was trying to be as 'layman' terms as possible for the watchers. I agree there is much more to it though!
Hi, my goal for 2019 is to get out of debt, get a new car, and ultimately to buy a home!!!
Hey! Did you achieve this goal??
Co-ask
Hi Jordan, I now just got the confidence to get into social media marketing and I already booked 3 clines that i will be seeing in the upcoming weeks. I just wanted to know if the £1000 a month service charge included you buying a Facebook ad and other social media ads, or if you charge the clients for your service charge and charged them again for buying ads for them. would love to know your input and reply thanks again. Love the video!!!
You charge 997 as your fee, and they pay for ads
For the restaurant example, how do you actually know the number of people you bring in the door?
This is really ...really great stuff. Jordan---I'm just wondering how SMMS might play out for businesses during this global transformation....
very informative and learning so much from you... or should i say been binge watching all your videos
I do like your ideas so much.
Its the same with mine, its not contradict on my views. Actually you've enlighten me of everything.
I do hate coaches hyping people with money cars and etc. Though its good for everyone but for me its not.
More support for you!!
Create more videos!
God Bless
Stop being a broke hater, strong permanent confirmed legitimate fact.
Jordan, thanks for this. I need to ask, let’s say you’re charging $1000 per month for your service - how much do you suggest they spend on advertising? Or does the $1000 include ads?
It doesn't include the ads, watch the smma video, you're gonna see that explained as well
NUMBERS DON'T LIE! Great video man!
Great value as always, my dude! Thank you so much!
Bryce Shockley no worries!!
Good job, Jordan!!!!
You opened my eyes mate
I'm really glad mate!
Awesome videos as always just opened my agency working on getting first client right now
i love this guy. very smart and strategic .
Thank you so much for your videos! There are very helpful. I have a question, Let’s say I charge $1,000 is that the fee or does it include the ad cost. If not, how much would you tell the customer the money he has to invest for the ads?
I agree!! Thank you for sharing your knowledge!
Very helpful
Glad you think so! 👍👍
Hi Jordan. Great video. This is just focused on FB ads. Minimum £1k exclusive of ad spend. How would you price up as a minimum social media marketing where you're creating content (not designing, thinking up content ideas), content planning and scheduling and posting, analysing metrics?
How much should you charge for running ad words too?
i am also very much interested in knowing the answer to this question
Great information, I love the part about the dentist office. lol
Thanks jordon, great stuff.
Hey Jordan,
If I get people questioning my prices for $1500 is there a gap I can work with? I have had a few clients say that 1500 is a bit pricey and didn't know if I could cut my service charge down or maybe you do something as a backup plan! Thanks for all your help, your course is great.
8 months later, I’m interested in if you solved your problem. If not then I’d recommend to tell your client that if they sign up today (or within a week etc) you’ll give them a lower rate for the month or 2 months (up to you) and you can also offer them a money back guarantee for the first 3 months of using your services.
Jordan, how do you get people to book restaurant reservations through ads? My company works with restaurants and I've had a hard time using coupons to drive traffic.
Good explanation of client based value with confidence in results
Liked the video already because they are always very informative, will report back after :). Hair is looking nice bro!
Lucas & Wahe - Entrepeneurs On A Mission haha love that!
Great video, me and my business partner weren't planning on doing packages or such. So that was nice, love the value you provided in the video. How did the dentist react to you laughing at their doubts/negativity about the price?
Lucas & Wahe - Entrepeneurs On A Mission I’m glad! They reacted well, I didn’t end up signing them up because of poor second hand selling on their part but she completely understood my pricing afterwards
Good to hear, I am going to start cold calling this Friday. Hope to get some meetings for the upcoming week! I will upload it on our channel so feel free to check if you would like to. What camera do you have to record those in room videos?
why do you say "dont offer packages"on the end ? the costumor wants to see what he buys no?
Thank you for the value
No worries!
Help me out here. I’m confused as to what amount to charge. For example, if I charge a business $1200/month, do I take the advert costs from that 1200, or do I charge 1200 for my services and an additional cost for the adverts?
Charge additional for ad costs. A social media agency only manages the ads, nothing more. You shouldn't be paying for the ads, the client does.
@@ultragoldcoin8780 exactly. but where I'm stuck is, how do you deliver the results? is it just managing ads and will that actually generate revenue or are there other technologies smma's use as well?
@@kuljahanproductions4587 im confused by your question. I would test ads before you do it if you haven't delivered results before. Spend your own money on a fake campaign for testing to see if it work. Managing the ads means you are responsible for making the ads, designing them, testing and data analysis of this to make sure their profitable to make and driving new customers
how much would you charge a dentist? where do you find figures to find out how much to charge different professionals?
Bro your are amazing........the best in business
Where I live anything less than $1,500 a month would be working for less than minimum wage. I don't think any reputable businesses would be willing to pay you under minimum wage.
That is why you should contact multiple clients.
If you are so certain you can make them so much more money than what you charge them, why don't you work commission based? I mean, they will be more willing to sign you up and you'd make more money. (new subscriber)
How about profit Jordan? The thing is, we see agency vids and everyone talks about the total billing. 1500 a month of 10k a month equals 120k a year agency etc. However, how much of that is ad spend and how much goes to actual cost? If doing work yourself it’ll be one number but if subbing out, it’ll be another. So my question is, are you building profit in as a set figure on top of whatever you estimate a fair monthly fee to be or is it random? As you said here, all clients are different. Just because a student lands client charging 10k a month doesn’t mean they’re actually profiting 10k a month in spendable income. In fact, I’m sure sometimes ppl earn more from 2k clients than the 10k just because the tasks are simpler and more automated and less personal time is required etc. Thoughts on this?? Thx!!
When you have meetings with potential clients, do you go through these statistics to show how much money you could be bringing them?
Hi Jordan, with that amount of value, sales, and CLTV stuff you can bring to your clients, would you be charging too little or would you suggest a basic pay + commission?
That £12,000 would be turnover not profit. Say the restaurant were working on a profit margin of 60% then you have really made them £7500. You really need to factor this in to get your true fundamental value.
bainsk8 of course, I completely agree with you! I was being vague for the sake of the video & for some quick maths. Regardless of the final figure, the client is still very much in profit!
That was in no way an attack at you Jordan. I just wanted to point it out to your viewers, so there is no confusion.
Agreed there is a lot of room to extract a healthy fee from your client. I'm already subscribed and will be following you with an even closer eye, you are producing some good content. I'm tempted to raise the funds to do your course. Keep up the great work and content Jordan. ;)
Oh no I didn't think so mate, don't worry! I completely agree with what you said. Sounds great, would be great to have you in the team!
nice Jordan completely agree
Matthew Bott glad you agree Matthew!
I really hoped to show everxything said on true example, not jabbling on phone calculator
These numbers all feel on the high side. Especially near monthly comebacks
yes but they also have ad spents
With all the problem here in Italy is hard for a business to make a 1000£ for itself,it s very hard to ask that.😕
Hey! There are tons and tons of businesses in Italy who make thousands, I was in Italy myself a few weeks ago! You have to target cities!
Ciao gial alla fine come è andata ?
This video is gold
great vids Jordan
for the service charges, is it inclusive with ad spendings or on top ?
You charge them your service charge and then set up their credit card to your Facebook business page for their business, so ad spend goes directly from their bank account.
how much money should you ask off them for ad spend?
Hey Jordan. Your videos are always awesome. I have one question. How to give some client an approximation that how much money we are going to spend on ad?
You get to know the niche and results from previous clients in the same space, and you estimate from there. Of course, it's not just how much you spend but also at what ROAS, so you'll start with a baseline in mind and scale from there.
I've been thinking that maybe you can charge at least, what a full time-minum wage job pays you. Don't know about other places, but in Texas, USA, it's $300 dlls a week, so $1,200 dlls a month. As a professional that brings value and costumers to one of your clients, I think that should be your minimum. Don't you think? You're working the whole week creating content, using your knowledge and creativity to solve the problem of how to bring people to their facilities.
should be more than that if delivers value, could get to 2000$ easy and up from there till 5k for starters "if you're bringing the value"
Is it proper if we explain the price breakdown like you did to our clients?
Dentists are key. I’ve been in the dental field for 25 years as a dental hygienist and sales so I know them inside and out. Now I’m starting my own SMM business and will heavily target them. One thing to ask them about is technology that they have. Do they have 3D dental equipment and if not are they thinking about getting it? I guarantee they have thought about it but are afraid to pull the trigger bc of the cost. That’s where SMM comes in. They NEED SMM to pay for this equipment that they know they need. Not only will the equipment pay for itself but when they add on SMM they will start killing it. And adding 3D to their practice adds so many more angles that you can add to their SMM.
Hey I would love to know your progress on this
What about the Ad-Budget? Is that includes in your service charge?
Belal Kayumi no. No on this model. What he’s describing here is a monthly retainer, and the client pays ad spend on top. Another way to do it is to charge a % of ad spend. So they have 10k month budget for ads and you take 20% (2k) as your fee and the rest you spend for them. That’s more typical with larger clients. Small companies won’t have enough of an ad budget for this to make sense for you as a model. Hope that helps
If i charge a restaurant $1000 per month, how do i motivate how much they should spend on ads? or does that include ads?
Hi Jordan
Lets say I charge a business € 1000,00/month. How much should I spend on ads and how much should I keep to myself as income?
By the way, amazing video, keep up the good work!
Thanks in advance mate!
I was wondering this as well
@@laurenbarnes6580 you don't paid for the ads, your client should be the one who paid for ads
But what is the difference between someone who pays me $1k and some client who pays me $5k? What differences should I make in my services worth $4k?
Experience costs $$$
How can I we price based on value when nobody can guarantee whats fuck happen next month??
Hi Jordan would you charge £1000 if it’s your first time doing it? i.e. would you charge £1000 a month to your first ever client
thank you for this
So, how do I set up a landing page that also acts as reservations for restaurants?
Benjamin Ben click funnels
Gennaro
Thanks!
you have'nt included the ad spend
3:50 great insights - where are these facts from my dude?
google...
Does that $1000 a month include the cost of ads or is that an additional cost added on to the $1000 a month
Taiven Shepherd Belal Kayumi no. No on this model. What he’s describing here is a monthly retainer, and the client pays ad spend on top. Another way to do it is to charge a % of ad spend. So they have 10k month budget for ads and you take 20% (2k) as your fee and the rest you spend for them. That’s more typical with larger clients. Small companies won’t have enough of an ad budget for this to make sense for you as a model. Hope that helps
Great vid in another video can you go over an ad or two?
Trustifyy hey man you seen the restaurant ad video?
Jordan Platten nope but I’ll be sure to look at it
How do you guys keep track of how many clients you are bringing in to a restaurant? Not sure how to track when it’s offline.
Give the customer some kind of coupon code they take into the restaurant and the restaurant can track that through their POS. and they will want to do that so they themselves know your making a ROI for them.
Obviously it’s not perfect. IT issues, people forget the code but go in anyway, or the server doesn’t put the code through the POS. but it’s better than nothing.
@@tomrender89 Thanks dude, gonna youtube how to create a coupon!
@@tomrender89 you've added value from comments alone
hey jordan, should i charge before run the ads or after?
before because the client should pay for the ads.
thank you
What is the song at the start of your video here mate?
Really good video! Can u give me a example of life time value with a chiropractor? Thanks again the video really helped!
What if u ask like $1200 a month , but get them only like $900? Are they still supposed to pay the whole $1200? If someone knows the answer, I'd like to hear it.
Hey Jordan, does this £1000/£1500 a month retainer fee inclusive of the ad spend, it is that an additional cost? Thanks mate!
Hi Peter! the monthly retainer is exclusive of ad spend. Ad spend is treated separately, they get charged directly from Facebook!
Jordan Platten Thanks for this. It's been something I have been wondering for a long time now. I am wanting to get started at this asap. My only hold up has been local businesses (I live near Belfast, Northern Ireland) don't want to pay for a service they think they can do on their own. Is this a common problem you have/had when getting started? Or is just my sales pitch?
Got a second job a few weeks ago just to save up for this course. I'm really hoping it gets me the answers I need to get this going!
Thanks for these videos!
Peter
Peter yeah I would say it’s to do with your pitch, because 99% of business owners think they know how to do it but don’t have a clue, and it’s your job to show them that in the meeting. Looking forward to having you in team mate!
Jordan Platten Thanks mate. Can't wait for it! Until then, it's just watching all of these videos over and over! 😂
Sir Jordan I have a question
Should the price for marketing service separate for the price for ads?
Yes in one of his videos he said the exact same thing, ads spend is separate from what you charge for your service and time
Hey Jordan to you think your method will work in the middle east (Jordan amman)(by the way average salary for a employees are between 350jd to 500jd).
And social media agency offers package service only (in amman Jordan).
*Please give me your opinion*
hi everyone ,if anyone else trying to find out online marketing and social media consultant try Delsooh Socializing Victory (search on google ) ? Ive heard some interesting things about it and my neighbor got great results with it.
Jordan,
so you don't do a percentage of spend at all, only a fixed price?
He was giving an example from a restaurant. Restaurants tend to not get as much money as let's say an e-commerce client. So he would make more from a retainer than a percentage. His average on that client is 14k if he takes 10% that 1.4k. If it was a high ticket client I think he charges based on percentage. Depends on the client.
But lets say you get 1000 the first month but they get more customers the next month should you then charge them more? @jordanplatten
@jordanplatten
Does the cost of the FB Ads come out of your fee of £2000 per month, Jordan?
of course not, all the money's gone then😅
But Jordan do you charge ad spend % later in the process when they are happy or what?
Nope, we sign them up on a % to start with
@@JordanPlatten thanks but what would be healthy % up to 5k for example?
like 10%
Hi Jordan, do I pay for the ads to go online?
no
How do you gain confidence in your fb ads if you don't have any clients?
Starts at 0:33 saved you 33 seconds LoL
What do you think about marketing for real estate agents??
Dentist are the cheapest, they don’t pay x
Jesse Pinkman is a good social media marketer