Serena Williams/US Open spot for Nike from VCU Brandcenter alums Adam Tetreault (CW, 2013), James Moslander (AD, 2004) and team at Wieden + Kennedy PDX.
This special Nike ad for the US Open, along with so many other iconic Nike commercials, elicits actual tears. From the day it debuted, it’s been a favorite of mine. And it was the first great unofficial PR for the Oscar winning film, King Richard. These family videos in concert with Venus and Serena’s historic on court achievements and world records solidified the inevitability of a Hollywood biopic. Both Richard and Oracene Are credited with 43+ grand slam titles as coaches.
I must know what team was behind this advertisent. I have to do weekly assignments of coming up with advertisement ideas and I would love to sit in a room with these creative people. Truly a great advertisement.
Well, yeah. It's Nike. Essentially the strongest advertising company in the world. Their marketing team wrote the playbook on modern brand marketing in the 80s with Jordan.
“Very good , Serena Williams” He knew her name was gonna be powerful, that’s a very proud father 🙏🏽
I can watch this over and over and over and over...so inspirational!!!!
Still one of the greatest advertisements of our time; what a legend. I still get chills when I see this ...
This shows the power of encouragement for parents. Please don’t underestimated your children’s potential.
Amen
I can watch it over and over again! I want to be that dad for my kids ❤️
Brings a tear to my eye man 🥲❤️❤️❤️❤️love u Rena
Serena always had the most beautiful facial structure. Look at that chiseled jaw! A model!
Her facial features are gorgeous.
King Richard WILLED it into existence!!!!
I see what u did there..lol
This special Nike ad for the US Open, along with so many other iconic Nike commercials, elicits actual tears.
From the day it debuted, it’s been a favorite of mine.
And it was the first great unofficial PR for the Oscar winning film, King Richard. These family videos in concert with Venus and Serena’s historic on court achievements and world records solidified the inevitability of a Hollywood biopic.
Both Richard and Oracene Are credited with 43+ grand slam titles as coaches.
absolutely genius & inspirational. queen serena.
0:43 a great dad that cheers his daughter on in life
This commerical. Lord😥
I must know what team was behind this advertisent. I have to do weekly assignments of coming up with advertisement ideas and I would love to sit in a room with these creative people. Truly a great advertisement.
Well, yeah. It's Nike. Essentially the strongest advertising company in the world. Their marketing team wrote the playbook on modern brand marketing in the 80s with Jordan.
I can’t remember the company but it begins with a W… they do all of Nike ads.
"Voice of Belief" by Nike and Portland based Ad Agency 'Wieden and Kennedy'.
I miss her dad he’s so intelligent
This is deep💯
Oh my god, I always get goosebumps when I watch this video!
Thank you for uploading it again 👍🏼
HEAVY ❤❤❤❤
I watch this to feel inspired
Let’s not forget Oracene Price contributed and fixed that toss and without it she would not have the serve she has today.
Happy retirement GOAT.. 💪🏿
The greatest father ever
So sweet beautiful and touching gonna miss you Serena!
LEGENDARY.
I am hereto say goodbye to a big thrill of tennis after her decision to stop 🙏
Like Serena.
😭😭😭😭😭😭😭😭
😢😢😢😢
Why was it removed by Nike?
Politics
They are afraid of the next Serena Williams will rise
@@det3135what does that mean? Stupid answer unless you explain it. 🤦♀️
@@lizziebkennedy7505 Your just stupid if you didn’t understand
0:43 what match was that?❤️
The 2008 US Open final.
Serena (seeded 4th) vs Jelena Jankovic (Seeded 2nd)
@@magnetmac1 thank you!