Solid video! As a strategist from Google I must say that 90% of clients overlook this subject and having knowledge about this and being able to talk the client through all these topics is really helpful to get their trust and more important, to increase the conversion rate without having to change a lot of things in the campaign/ad level. Keep it up!
thankyou for all this work you do. As a business owner it is very overwhelming to try and master the beast that google is. I have learned so much in the past week from your videos.
Super helpful, thank you! I need to set up a landing page for a client who wants to run Google ads, would you suggest to simply create a page on his website and remove the header and footer on that page, basically making it a landing page - or set up an entirely separate domain for the landing page and make it a legit "one-pager"? I'm a bit unsure on that part, probably not a big difference, but would be curious to hear your take - thanks again for the tips, keep it up!
What I liked *most* about this video is the fact that you waited until the end to ask me to “Like” it. There’s not much I hate more than hearing some loser ask me to “Like and Subscribe” his video at the very beginning - before I’ve had any chance to know if I like it or not. 🙄 The landing page tips were good too! 😆
00:03 Creating the perfect landing page for Google ads in 2023 01:44 Provide pool installation services in California 03:24 Keep the contact process simple and seamless 05:00 Optimize the hero section of your page to convert visitors into customers. 06:41 Page speed and responsiveness are crucial for a successful landing page. 08:23 Ensure your landing page is mobile responsive and easy to read. 10:10 Make websites simple and clear for better conversions 11:50 Create a landing page that converts well and attracts more leads
Do you find that with such a simple / not drawn out landing page, that it is hard to get a good keyword matching? IE there arnt enough keywords on the landing page to link it to your ad group?
Great video! I loved it, watched it several times. But it would be a good idea to show a bad landing page that is not so dramatic like the one you showed. Most probably, bad landing pages that do not convert are not that bad, are more like in the middle, and now we dont have an example of one so that we can see how its not good. Could you share one please?
If I'm targeting the keywords: Miami Videographer, Miami Video Production, Miami Video Marketing. Is it better to split these into 3 separate ad groups with a different landing page for each to get better ad relevancy between search terms, ad copy and landing page copy or are they too similar that it's better to keep it as one ad group and one landing page?
Great info. I purchased your Google ads course, It was great. If anyone is reading this I highly recommend it. I do have one question about using landingi software. Of course you create a landing page for the clients ad to direct too, How do you handle linking their domain name to the landing page? Do you create a new domain or a subdomain of the clients domain? Thank for your time.
So glad you liked the course. We go out and purchase a new domain with either a .co or .us ending. This allows us to quickly setup the account and not rely on the client.
excellent video and well organized ! Thank you. Question: once I have my page speed analysis (I failed core analysis with FCP being 4 seconds and LCP being 6) how do I fix it? I'm a meditation teacher and psychotherapist not a web designer, but I can learn... Thank you so much for your important and easy to understand video
Thank you for your kind words. I would look up instructional videos and see if any are on youtube. To help with page speed or you could alternatively hire someone on upwork to fix the page speed problem. Kind Regards - Matt
Question: I need to test around 20 LPs in AB Testing. Website is on Wordpress. Should I use wordpress and use the hubspot formular or go full on hubspot? What do you think?
Great video. However, you missed the boat on the cultural differences between UI/UX preferences in the West vs. the East. Most pages in China are super super "busy," even so-called traditional companies like banks.
The site is suppose to be very busy however it highlights what the majority of sites should not do. Of course there is always exceptions. Thanks for the feedback
great video thank you.. .Lingscars was on Lions Den. She has one of the most succesful websites in the UK. She leases out alot of cars. PS: I'm not related, never met her and have nothing to gain. Just a follower who knows her story from a documentary :) I do agree, in theory it shouldnt work.
The problem landing pages cant be used in e-commerce websites selling many products like tickets to live sport events, thousands of different event and sport categories
Hi, could you please assist me, I have so much traffic on my website that I bought, but im looking to have a decent landing page on it and automatically displays the maximum of ads on it, do you have a video that i could follow?
Where did you get your stats? Do you have a source? When you say conversions what do you mean? Are you saying a conversion on a landing page is filling out a form or calling? When you say a website gets .05% conversion are those also filling out a form or is that a sale conversion?
www.geckoboard.com/best-practice/kpi-examples/website-conversion-rate/#:~:text=What%20is%20Website%20Conversion%20Rate,to%20leads%20(or%20customers). heres a source for websites and heres a source for landing pages userpilot.com/blog/saas-average-conversion-rate/#:~:text=15%25%20is%20considered%20a%20good,rate%20between%2050%2D75%25. Honestly, you can find a whole bunch of sources that show higher and lower than this. I've used my own personal experience from doing numerous account audits and running many campaigns when I mention these numbers. Normally websites convert substantially lower than landing pages and that's the main point I'm trying to make in this video. I urge almost everyone to use one if you're running Google Ads to use some form of landing page to get better results. Thanks for the question - Matt
@@TradesmanDigitalMarketing thanks for the sources. But I'm still not sure what you mean by conversions. Are the conversions an opt in or contacting you? Or are you talking about a sale conversion? And are the conversion metric the same for the landing page and the website?
when running ads for clients, do you put their phone number on the landing page, or do you use a tracking number and then forward the calls to the client. i was wondering if we don't put the clients number will the ads still be approved? appreciate any help. thanks mate
This is gold which explains all the likes and mine just added as well! Have to shout you out on my channel for the good information you provide on landing pages
But how about for a complicated business like "Home automation" ?? • Would you still say that it's better to put just 1 CTA ? (Shouldn't I put a ChatBot) I say "complicated" because it's not really straight forward for what the website-visitor actually wants, and the top agencies always preach about how "Using a ChatBot is a no-brainer for Home-automation businesses". • But now that I think of it, the agency is incentivized to say so, as they charge separately for the ChatBot feature.
Conversions on landing pages are so important. The math is so interesting here. For example: A 2% conversion rate leads to total sales of 1000 dollars with an ad-spend of 500 implies a profit of 500 dollars, whereas a 4% conversion rate leads to a sale of 2000 dollars with the same ad spend, implying a profit of 1500, i.e 300% ROI on a 200% conversion rate increase. Isn't that so cool? Here are 10 tips to make this happen on your landing page: ruclips.net/video/AU5DKCkQsGA/видео.html
Did I miss it? Did you show the difference between the sites in you thumbnail? Like which site got low conversions and which got 60 something percent? Or did I bite on the clickbait?
2 questions: who pays for Ads and does not have a website and landing page? Is this more of a discussion about your website landing page is not actually good at it's ultimate Goal (i.e. conversion) and Ads will expose that irony?
![Stromae, Pomme - “Ma Meilleure Ennemie” (from Arcane Season 2) [Official Visualizer]](http://i.ytimg.com/vi/1F3OGIFnW1k/mqdefault.jpg)
Solid video!
As a strategist from Google I must say that 90% of clients overlook this subject and having knowledge about this and being able to talk the client through all these topics is really helpful to get their trust and more important, to increase the conversion rate without having to change a lot of things in the campaign/ad level.
Keep it up!
thankyou for all this work you do. As a business owner it is very overwhelming to try and master the beast that google is. I have learned so much in the past week from your videos.
I'm so glad that my videos have helped.
Finally a digital marketer that knows how to teach step-by-step and give examples thank you
*I’m confident these tips will boost my conversion rates. Appreciate the clear and actionable tips!*
😂
Loving your content so much… no gibberish talks.
Likes your sense of humor.
Thank you
Thanks 😊😛
Had a consult with Matthew-what a helpful and knowledgeable guy.
Thanks, I had a great time talking to you!
Wow bro you explained this better than any professor could
Great, to the point, easy on the ears. Fantastic pace. home run... Thanks!
Glad you liked it!
Thanks man, couldn't have come at a better time! 🕉
Super helpful, thank you! I need to set up a landing page for a client who wants to run Google ads, would you suggest to simply create a page on his website and remove the header and footer on that page, basically making it a landing page - or set up an entirely separate domain for the landing page and make it a legit "one-pager"? I'm a bit unsure on that part, probably not a big difference, but would be curious to hear your take - thanks again for the tips, keep it up!
Great video, every point backed with reason. Subscribed!
Thanks and welcome!
So solid! Thank you for your time and effort in creating this!
Awesome. Took notes, liked, new sub - thanks! 💕
What I liked *most* about this video is the fact that you waited until the end to ask me to “Like” it. There’s not much I hate more than hearing some loser ask me to “Like and Subscribe” his video at the very beginning - before I’ve had any chance to know if I like it or not. 🙄
The landing page tips were good too! 😆
Thanks 😂
Great video!
I was wondering if you have experience optimising landing pages in the context of affiliate marketing?
00:03 Creating the perfect landing page for Google ads in 2023
01:44 Provide pool installation services in California
03:24 Keep the contact process simple and seamless
05:00 Optimize the hero section of your page to convert visitors into customers.
06:41 Page speed and responsiveness are crucial for a successful landing page.
08:23 Ensure your landing page is mobile responsive and easy to read.
10:10 Make websites simple and clear for better conversions
11:50 Create a landing page that converts well and attracts more leads
Super helpful and straight to the point! thank you!
Do you find that with such a simple / not drawn out landing page, that it is hard to get a good keyword matching? IE there arnt enough keywords on the landing page to link it to your ad group?
Thank you. I want make cool landing pages too))
Great video! I loved it, watched it several times. But it would be a good idea to show a bad landing page that is not so dramatic like the one you showed. Most probably, bad landing pages that do not convert are not that bad, are more like in the middle, and now we dont have an example of one so that we can see how its not good. Could you share one please?
I really appreciate all your advice! I feel like captain America just instructed me on how to build an epic landing page! Excited to get to work now!
If I'm targeting the keywords: Miami Videographer, Miami Video Production, Miami Video Marketing. Is it better to split these into 3 separate ad groups with a different landing page for each to get better ad relevancy between search terms, ad copy and landing page copy or are they too similar that it's better to keep it as one ad group and one landing page?
I would 100% create 3 separate ad groups. I think it would also make sense to create different landing pages to build that ad relevancy
This was very helpful! Thanks.
Great info. I purchased your Google ads course, It was great. If anyone is reading this I highly recommend it. I do have one question about using landingi software. Of course you create a landing page for the clients ad to direct too, How do you handle linking their domain name to the landing page? Do you create a new domain or a subdomain of the clients domain? Thank for your time.
So glad you liked the course. We go out and purchase a new domain with either a .co or .us ending. This allows us to quickly setup the account and not rely on the client.
What if the product is not a service and its something like a ping pong table? How does the strategy change for the landing page?
excellent video and well organized ! Thank you. Question: once I have my page speed analysis (I failed core analysis with FCP being 4 seconds and LCP being 6) how do I fix it? I'm a meditation teacher and psychotherapist not a web designer, but I can learn... Thank you so much for your important and easy to understand video
Thank you for your kind words. I would look up instructional videos and see if any are on youtube. To help with page speed or you could alternatively hire someone on upwork to fix the page speed problem. Kind Regards - Matt
@@TradesmanDigitalMarketingdo I need landing page when I do affiliate marketing and how to put my affiliate link ?
Great video. Also, are you Captain America? You look very much like Chris Evans.
Dude you had me cracking up on this one - GREAT INFO.
Question: I need to test around 20 LPs in AB Testing. Website is on Wordpress. Should I use wordpress and use the hubspot formular or go full on hubspot? What do you think?
Insane ! Thanks a lot man
Thanks for the great info!
Any time!
is only landing page enough or should we also have a website as well. thanks
Great video. Thank you.
Great video very informative
This is a very nice content bro!
Thanks for the info!!!
Great video. However, you missed the boat on the cultural differences between UI/UX preferences in the West vs. the East. Most pages in China are super super "busy," even so-called traditional companies like banks.
Of course, I just made an assumption that Ling was targeting Asian customers in his locale. Could be wrong. 🙂
The site is suppose to be very busy however it highlights what the majority of sites should not do. Of course there is always exceptions. Thanks for the feedback
Thank you for the video
Very helpful, thank you 🙏
great vid man
value value value
great video thank you.. .Lingscars was on Lions Den. She has one of the most succesful websites in the UK. She leases out alot of cars. PS: I'm not related, never met her and have nothing to gain. Just a follower who knows her story from a documentary :) I do agree, in theory it shouldnt work.
Thanks for the info, I didn't know that. I'll definitely check it out. It is for sure a unique website lol
Thank you again for your fantastic content. It helps a lot!
Good
Well presented. Great content.
Thanks very mcuh!
The problem landing pages cant be used in e-commerce websites selling many products like tickets to live sport events, thousands of different event and sport categories
Hi, could you please assist me, I have so much traffic on my website that I bought, but im looking to have a decent landing page on it and automatically displays the maximum of ads on it, do you have a video that i could follow?
Where did you get your stats?
Do you have a source?
When you say conversions what do you mean?
Are you saying a conversion on a landing page is filling out a form or calling?
When you say a website gets .05% conversion are those also filling out a form or is that a sale conversion?
www.geckoboard.com/best-practice/kpi-examples/website-conversion-rate/#:~:text=What%20is%20Website%20Conversion%20Rate,to%20leads%20(or%20customers). heres a source for websites and heres a source for landing pages userpilot.com/blog/saas-average-conversion-rate/#:~:text=15%25%20is%20considered%20a%20good,rate%20between%2050%2D75%25.
Honestly, you can find a whole bunch of sources that show higher and lower than this. I've used my own personal experience from doing numerous account audits and running many campaigns when I mention these numbers. Normally websites convert substantially lower than landing pages and that's the main point I'm trying to make in this video. I urge almost everyone to use one if you're running Google Ads to use some form of landing page to get better results. Thanks for the question - Matt
@@TradesmanDigitalMarketing thanks for the sources.
But I'm still not sure what you mean by conversions.
Are the conversions an opt in or contacting you?
Or are you talking about a sale conversion?
And are the conversion metric the same for the landing page and the website?
when running ads for clients, do you put their phone number on the landing page, or do you use a tracking number and then forward the calls to the client. i was wondering if we don't put the clients number will the ads still be approved?
appreciate any help. thanks mate
This is gold which explains all the likes and mine just added as well! Have to shout you out on my channel for the good information you provide on landing pages
Thanks! I'm glad it helped. Your Awesome
What’s a good website to create a landing page?
Nice
Very good, informative video
Glad you liked it
But how about for a complicated business like "Home automation" ??
• Would you still say that it's better to put just 1 CTA ? (Shouldn't I put a ChatBot)
I say "complicated" because it's not really straight forward for what the website-visitor actually wants, and the top agencies always preach about how "Using a ChatBot is a no-brainer for Home-automation businesses".
• But now that I think of it, the agency is incentivized to say so, as they charge separately for the ChatBot feature.
Thank you so much
Hey are you creating landing page?
Great content 🔥
Conversions on landing pages are so important. The math is so interesting here. For example: A 2% conversion rate leads to total sales of 1000 dollars with an ad-spend of 500 implies a profit of 500 dollars, whereas a 4% conversion rate leads to a sale of 2000 dollars with the same ad spend, implying a profit of 1500, i.e 300% ROI on a 200% conversion rate increase. Isn't that so cool? Here are 10 tips to make this happen on your landing page: ruclips.net/video/AU5DKCkQsGA/видео.html
Wait, google ads allows squeeze pages? I thought they didn't...
Yes they do
saved
Did I miss it?
Did you show the difference between the sites in you thumbnail?
Like which site got low conversions and which got 60 something percent?
Or did I bite on the clickbait?
Yep I showed the the conversion rate of our landing page that achieved a 60%+ conversion rate
Wish someone would do a mobile page
Can you recommend me a platform that i could custom create landing pages for free?
Mailerlite has some free landing pages
Can anyone tell me whether I need to make landing page for every item I'm going to promote or not?
It’s a must
People, when Chis Evans tells us this is the way to get the perfect landing page, you listen
😂😂
2 questions: who pays for Ads and does not have a website and landing page? Is this more of a discussion about your website landing page is not actually good at it's ultimate Goal (i.e. conversion) and Ads will expose that irony?
🤓
😂😂😂lings 🐕
WTF is Lingscar 😂😂😂😂😂😂😂
Again, another expert in digital marketing that doesn’t show you how to build one solid landing page.
Great video, every point backed with reason. Subscribed!
Awesome, thank you :)
Thanks for the info!