Definitely no excessive capitalization, no gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!, and don't use multiple exclamation marks.
Good. My headlines strategy is First keyword (KI) Second benefit Third cta Testing 2 ads, one with with pinned HL one and two, per ad group Tcpa Single theme LP
Thank you for this video. I would also like to thank you for the amazing sheet, "Google Ads Done For You Bundle," which has many ideas for headlines and other important assets. However, do you recommend using dynamic keywords in the description? Is the dynamic keyword function useful in descriptions as well as headlines?
🎯 Key Takeaways for quick navigation: 00:00 🤖 The importance of crafting compelling headlines in Google Ads campaigns. 00:28 🛡️ David Ogilvy's quote: More people read headlines than the body copy; emphasize headline's significance. 01:23 💼 Stand out with impactful headlines to increase click-through rates and conversion. 02:05 📊 Writing effective headlines can improve quality scores and lower ad costs. 02:33 🔑 Three-step method: Identify the problem, provide reasons to buy, and include a clear call to action. 04:12 🎯 Use keyword insertion and symbols (braces) for dynamic, keyword-specific headlines. 06:01 ✅ Focus on benefits, not just features, when giving reasons to buy. 07:12 📞 Include a strong call to action that guides users on what to do next. 08:23 📄 Alignment between ad and landing page is crucial for maintaining relevance and quality score. 09:04 ⏰ Invest time in creating multiple headlines for A/B testing and better performance. 10:27 👍 Like, comment, and optimize your ads to continually improve results. Made with HARPA AI
Unfortunately.. some types of ads has restrictions and you cant make matching keywords headlines.. i.e.. repair bussiness and some other like them.. are being afected by the policy "Third-party consumer technical support" thats mean.. you just cant put into ads copy or headlines some kinds of keywords
There's a lot you can do I would recommend checking out our optimization checklist that should give you a few ideas. You could also look at your search impression share lost due to budget and search impression share lost due to ad rank. Those two metrics should give you a decent idea of where your account is at. If ad rank is low chances are you'll need to make more ad groups with more specific ad copy so that google deems it as relevant.
lets say services we advertise in ad are trying to reach bilingual consumer base. do we create two different ads in separate languages or there is another way?
Smash That Like BUTTON!
I mean I know that we don't use articles and auxiliary (is was were are ) and period. So is there something else?
Definitely no excessive capitalization, no gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!, and don't use multiple exclamation marks.
@@TradesmanDigitalMarketing got it...thanks
No problem
Hi man i am from India i really like your video it's too informative. Thanks
I recommend this video over Google Ads certification if you don't have much time.
Thank you so much... i didnt know that you could put keywords in the headline
*I’m excited to test out these strategies!*
I had no idea captain america wrote Google ads headlines
Indeed I do 😂😂
Good. My headlines strategy is
First keyword (KI)
Second benefit
Third cta
Testing 2 ads, one with with pinned HL one and two, per ad group
Tcpa
Single theme LP
Thank you for this video. I would also like to thank you for the amazing sheet, "Google Ads Done For You Bundle," which has many ideas for headlines and other important assets.
However, do you recommend using dynamic keywords in the description? Is the dynamic keyword function useful in descriptions as well as headlines?
very useful and described simply.
Thank you! Liked and saved the video!
Thank you for this information 👌
🎯 Key Takeaways for quick navigation:
00:00 🤖 The importance of crafting compelling headlines in Google Ads campaigns.
00:28 🛡️ David Ogilvy's quote: More people read headlines than the body copy; emphasize headline's significance.
01:23 💼 Stand out with impactful headlines to increase click-through rates and conversion.
02:05 📊 Writing effective headlines can improve quality scores and lower ad costs.
02:33 🔑 Three-step method: Identify the problem, provide reasons to buy, and include a clear call to action.
04:12 🎯 Use keyword insertion and symbols (braces) for dynamic, keyword-specific headlines.
06:01 ✅ Focus on benefits, not just features, when giving reasons to buy.
07:12 📞 Include a strong call to action that guides users on what to do next.
08:23 📄 Alignment between ad and landing page is crucial for maintaining relevance and quality score.
09:04 ⏰ Invest time in creating multiple headlines for A/B testing and better performance.
10:27 👍 Like, comment, and optimize your ads to continually improve results.
Made with HARPA AI
Thanks that's awesome!
Great job man
I liked the video
Unfortunately.. some types of ads has restrictions and you cant make matching keywords headlines.. i.e.. repair bussiness and some other like them.. are being afected by the policy "Third-party consumer technical support" thats mean.. you just cant put into ads copy or headlines some kinds of keywords
Yeah Google isn't a fan of third party businesses. It really sucks.
Sup man. My CPC has been very high for certain keywords. How would I go about lowering them in the future so I stop overspending?
There's a lot you can do I would recommend checking out our optimization checklist that should give you a few ideas. You could also look at your search impression share lost due to budget and search impression share lost due to ad rank. Those two metrics should give you a decent idea of where your account is at. If ad rank is low chances are you'll need to make more ad groups with more specific ad copy so that google deems it as relevant.
May you talk about what should we remove like the headlines don't contain articles auxiliary
What?
What??
how do you feel about pinned headlines and descriptions
Google doesn't like them
I realize a 10 minute video can take easily several hours to make but I'd love to see some long form videos from you even if it were a paid option
lets say services we advertise in ad are trying to reach bilingual consumer base. do we create two different ads in separate languages or there is another way?
I would create separate campaigns its easier to manage that way
Should we pin the headlines in RSA ?
You can once Googles' Ai finds a headline that preforms well, I suggest waiting to pin a headline until then,
What are some of the most useful websites or tools for gathering statistics on other products similar to yours. Please not too expensive 😂
Google Keyword planner is completely free
@@TradesmanDigitalMarketing thanks 🙏