Why You're Failing to Attract Clients!
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- Опубликовано: 28 май 2024
- #1 Reason Why You're Failing to Attract Clients.
🔥 Are you struggling to scale your business and make impactful sales?
What You'll Learn:
🌟 Create compelling content that showcases your expertise and attracts high-quality leads.
🛠️ Understand how to use ChatGPT for building precise customer profiles.
📈 Find out how to scale your business by creating scarcity and using effective sales techniques.
💡 Discover how to price your services right and create a demand for your work.
🚀 Explore innovative strategies to harness the power of AI in marketing and design.
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
00:00 🔍 Designers need to showcase their expertise; clients won't hire without evidence of skill.
01:24 📝 Start marketing strategies by planning the desired call to action first.
02:34 💡 Discovery calls establish compatibility and are crucial for potential client relationships.
04:13 💰 High close rates might indicate undercharging; 80% close rate suggests undervaluing services.
07:56 💸 Increase rates if clients consistently accept your pricing three times in a row.
09:21 📈 Continuously increase prices until you encounter frequentrejection; it signifies a pricing limit.
11:10 🎯 Create content tailored for a receptive audience willing to afford your services.
13:31 🤝 Build trust incrementally; use permission marketing to slowly escalate relationships.
14:26 📄 Utilize lead magnets like PDFs, videos, or templates to attract potential clients.
17:03 🖼 Develop innovative lead magnets; e.g., quizzes to assess clients' needs and showcase expertise.
20:21 🚀 Unique lead generation strategies, like logo quizzes for target industries, can drive client interest.
21:28 🧩 Understand the platform your customers are on for effective marketing - LinkedIn may work better for professional services than Instagram.
22:37 📢 Use chunking: break down your lead magnet into smaller content pieces, offering snippets and leading to a call to action.
24:12 💡 Always lead with your best content; quality matters when engaging potential clients.
25:10 📝 Engage through comments: provoke engagement to increase visibility; each comment amplifies the post's visibility multiple times.
26:17 🤔 Research your prospects before calls; use content and a call to action to filterpotential clients.
28:22 🎯 Qualify clients through lead magnet interactions; use gathered information for tailored and informed communication.
29:42 🌟 Provide genuine value; the sales process should be about helping, not trapping people.
31:30 🛠 Use AI for customer profiles or buyer personas; leverage ChatGPT for generating insights on customer desires, needs, and objections.
36:41 👥 Customize AI-generated content by training it on your writing style; ChatGPT can mirror your tone to maintain brand consistency.
39:01 🤝 In sales, focus on understanding the customer's "why" and let them sell themselves by asking guiding questions.
42:00 💬 Avoid rapid closing questions; create a safe space for the client to keep selling themselves to you.
43:14 🍔 The fitness coach manipulated the truth to make the program appealing, understanding the client's inability to commit to the full truth.
46:50 🏋♂ Demonstration of expertise through consistent content creation and leveraging social proof can significantly impact attracting clients.
50:31 💡 Emotional commitment and the use of scarcity tactics in sales can profoundly influence potential clients to commit.
51:23 🔒 Establishing multiple commitment points and creating a comfortable, casual environment in sales conversations can boost conversions.
53:20 💰 Handling objections gracefully, offering discounts for prepayment, and emphasizing commitment lengths can incentivize clients.
55:56 📈 Communicating your finite capacity and creating exclusivity around availability can enhance your perceived value and demand.
58:16 💡 Implementing filters and charging for your expertise can effectively manage client inquiries and establish value perception.
01:00:10 ⏳ Gradually increasing pricing to manage demand and using high rates to filter and control the flow of clients can optimize workload and value perception.
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios
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Value Bombs 24/7. We're thankful for the content Chris Do and Team!
We're thankful for you watching!
Chris's insights in this whitesasession are pure gold! Grateful for the priceless tips and strategies shared - a game-changer in how I approach things. Thanks for sharing with us, Chris! 🌟
What a journey, 2016 i started following this channel, studied the basics of graphic design from Chris and the team, which led me to pursue a degree in Graphic Design. Fast forward 2023, I run a branding agency here in Jakarta for over 2 years, still learning from thefutur, but more on the business side 🤣. Heck, actually one of my dreams might be booking a coaching call one day with you chris!
Not gonna lie I gave up on trying to get my own clients T.T. Got frustrated and deleted my website and online presence for everything and got myself a salaried job. I know I’m limited in growth here to a messily 3% increase a year but I’ve accepted it for the stability it brings. I may have given up but it’s nice to see young hopefuls going for it in the design world. Hope y’all make it.
Its okay buddy, no shame in what you did. Everyone just promoting business, "Oh do you own business, be your own boss" ... well that same, boss guy/gal will still need employees to run its business. So, I think if your job pay well, gives you mental freedom and time for family and friends, and your normal things are taken care of like, car, house, food. Than its all good.
you tried. that counts.
It definitely takes a certain type of drive! My husband is grinding away on our businesses but I’m getting into accounting cause it’s is not for me 😅
I'm truly sorry to hear about the tough time you're going through, the loss of hope you're feeling. It's hard to see someone with such potential facing this kind of frustration. Remember, you're a client too, and with your background in marketing, you're uniquely equipped to map out your own pain points. Try to reflect on what led you to this moment of surrender. If others have succeeded where you've paused, it may not be about the theory but rather the application, or perhaps the internal barriers you're facing.
Consider this: sometimes our knowledge is clouded by fear, by unresolved pain. Understanding the true value of your goals, quantifying why and how much they should fill your life, can shift your perspective on the future. A clear vision for the future fuels motivation in the present, driving us to craft a different tomorrow.
With your ability to dissect and overcome client objections, you can apply that same clarity to your own doubts. I hope in time, this resonates with you, and you find the energy to invest in yourself again. The pain of giving up speaks to the importance of your dreams. You may not fully grasp their significance or the path forward yet, but I believe you can find it. Here's to hope and the journey ahead.
❤
I gave up once. Quit and walked away. Got to work on something more stable. Years later I find myself interested in business, marketing, branding, and all that. Now I’m spending hours a day studying this stuff on my own. Reading dozens of books and using RUclips as a resource. Just found Chris Do recently but have spent hours watching his educational content. Working on crafting my own comeback story now. Maybe there will come a time when you are ready to make a comeback story as well.
“Do something that matters for people who care…. If you do something for people who don’t are it doesn’t matter how good you are…” whew….in a way that kinda stings a little bit I’m probably going to carry that around with me for quite some time. Thanks 🙏
don't struggle more than you need to.
These whiteboarding sessions are straight up fire! Hope you'll chop these up for TikTok, IG Reels and Shorts...cause they are going to BLOW UP, and that's all I want for the Futur...mad respect!
Thank you! We have already started dropping some
I saw the fitness sales call short video before this. It was a great teaser for this. It added anticipation as the whole video had not been uploaded yet. Great marketing strategy. You even used it at the beginning of this video. Trail and error. Perfecting the art of marketing.
Chris I’ve more than doubled my income in six months thanks to YOU and YOUR TEAM! Thank you so much for this invaluable content ❤
You’re very welcome. Don’t forget to send us some of that money you’ve made so we can keep doing this. 10% is a good number.
Bro, what the hell is this? Value over the roof!
here to deliver.
I’m building a 3d printing and digital design company. Sales is not natural to me, but building systems is. This video helped me understand the proper structure of an online sales funnel, now I’ve got to fill it!! Also, will be reading Permission Marketing. Thanks so much!
After taking computer programming, I’ve realized that if I plug in life situations into a formula, it helps me process and understand to solve the problem. This formula is changing but helps me create, a system, as you describe it. It’s awesome to know that this too, can have a structure that we can learn and adapt to our needs. Great comment! Its helping me make these connections.
Try to find the benefit of your product that it will provide your customer. I build landing pages and I try to use this formula and when it executes perfectly it works really well.
This is such good stuff. I’m about halfway through on my tv and couldn’t wait I had to pick up my phone to leave a comment right now.
Chris, thank you and your team for providing such immense value for free. I’m positive I will be giving you money soon lol. 🙏🏽
Been designing and illustrating long before you Chris. Hated the business side. Now in my 60s finally getting it.
the War Horse logo is cool
@@SAM7c1 Thanks!
This had a great explanation of lead magnet. I never realized how important engagement was to creators. So, here's a comment.
41:29 this man has his values right!
I JUST FOUND YOU, and damn happy I did. Chris, I can't thank you enough for your ability to define nebulous concepts into a wonderful conversation. YOU ROCK!!!
Welcome to the Futur. And Thank you
bro had her standing up there forrrrrrrr lifeeeee lol, now thats real powerrr
perfect, exactly what i needed, thank you.
Chris Do is a gem
Appreciate it
@@thefutur Anytime, much love.
THIS CONTENT IS GOLDEN!! 🎉🎉
Thank you Chris
i love this first girl handling Mr. Do the way she does.
haha. how was that?
CHRIS was in rare form on this one LOL... .. "Swipe Right if your hot." 🤣
This ot only apply for designers but for everyone who wants refine their business acumen, your amazing Do !! 🎉
Thanks Chris !
absolutely wow i just read the ideas recently you just rejuvinated the concepts
Instead of "Do you've any questions?". (Tone suggests others have 0 questions)
Try "Share your questions" & "What are y'alls questions?" (Expect questions)
Latter makes the audience feel less dumb to ask something. A teacher tip.
So needed to see this, thanks so much for an empowering and insightful video! 🙌🏽🔥
You're so welcome!
Thankyou so much chris . Feeling gratefull for your videos and expertise ❤❤
Glad you like them!
Good info here!
This is awesome! I learned a lot from this video. So glad I stumbled upon you Chris Do. Thanks so much for sharing your knowledge and providing such useful information and great tips. Going to keep viewing your content. A shout out to your team as well.
Glad it was helpful!
Thanks, for all this valuable insights. I'm building my Digital Fashion Studio and sales, are still one of the things I'm struggling the most. I wish I could have a 1:1 with you, to help me answer some questions and get clarity. Anyways, brilliant content!
Beautiful. Chris communication style and selling strategy resonates for me. I took notes and going to implement.
Perfect!
Thank you for the value!
My pleasure!
Wow! This is a shiny nugget of content over here from Chris. Will try to look into this deeper and implement this for my team. Thanks, Chris
Go for it!
This might be THE BEST VIDEO EVER for those of us trying to up our sales game. 🚀
So, here’s the deal: when someone reaches out, it’s clear they’re curious, but probably need more info, right? 🤔
My take? It’s all about educating them. And honestly, there’s no guilt in that - you’re just helping them out. 📘💡
Now, if things don’t pan out and you don’t end up working together, it’s actually a win-win. You’ve helped them dodge a decision they weren’t ready for, and both of you save precious time. 👍🤝
Bottom line - it’s all about that perfect match, for you and your client.🌟
And hey, just wanted to say a massive THANK YOU for sharing that video! 🙌 The insights and guidance are incredibly valuable. It’s amazing how a fresh perspective, practical exemples and MATH can completely change our approach to sales. Deeply appreciative of the knowledge shared!
thanks dude, well explained!!! Gotcha, bit worried about Ms. Arkansas point, first thing I don't like lies neither want to attract people with a lie, but you nailed! have a good point there, God bless you dude.
Thanks, Chris for this brilliant video and a lot of tactics to deal with clients. Really helpful.
Glad it was helpful!
That was incredible!!!! Back to back gems of information. Thank you. and you have a new subscriber :)
Welcome aboard!
This gave me the calm and excitement at the same time, I am om the right path for me.
Haha! Sounds like a rollercoaster ride.
Yep! Writing books, ending university at age 49 and starting a new chapter in my new carer as a student and carer guidens counselor @@thefutur
This was GREAT. No matter how many times I watch these sessions I ALWAYS come away with something. Now to put it to use.
apply. make some money. give 10% back to us when you do.
Thanks! I needed this today!
You're very welcome
Wow, have I been sleeping on this channel. Amazing value Chris.
Welcome to the Futur
Thanks!
Thank you 🙏
Pure gold.
Super blessed by this. 💯
This was really helpful! I especially like that you created a booking link to charge people hourly for your time. Brilliant!
Glad you enjoyed it!
This channel keeps growing 👏 full of value!!!
Glad to hear
this man is great. respect
he is authentic
Appreciate it
Always great content! xoxo
wow So much great content...
This is brilliant. Thank you 7:43
Excellent content
I'm from Arkansas, and the fact that we'd rather work hard and not smart is so embarrassing. 🤦🏾♀️🤦🏾♀️🤦🏾♀️
We don’t know better
🤣🤣🤣🤣 sounds like you two are the one percent that’s different!
Dont be hard on urself.
Ur winning or ur learning
Oof truth
Before I watched this, last Sunday I had a renegotiation with my client. We made a mistake, both sides. Client's and me. I told her to look for another that can do the job (PS, the job skillset is rare. It'll take her 3+ months to find for another) or to 2.5x my current rate I will provide a non-guaranteed solution. No questions asked, granted.
Seriously Guys...
You can't just drop THAT MUCH FIRE KNOWLEDGE like that XD
(me over here choking on the thought of what all this info would have normally cost me with a coach)
I have SUCH DEEP RESPECT for all of you at the future and of course my man Chris "eyes up here" Do !
Glad you enjoyed it! we will give you so much value, you'll feel guilty and buy something from us.
@@thefutur I definitely will :)
Wait...I just checked...
Your accelerator course is for starting out with your Business right ?
It's only 99$ a month ?
😏👍 That Sounds REALLY good
This is gooooold bb. Thanks Chris!
Any time!
This video just changed my life 😮
Fun and valuable chat 💬 TY
What an amazing video
This valuable information would not have made it to my mind if it wasn't for your videos! Not in a hundred years.
Quantifying the pain on a scale to provide relief service , clever
I love this guy!!!!!!!!!!!!!!!!
Thanks Chris! Learned some things and had some good laughs haha
Glad to hear it!
The crime in higher Ed is that this is not taught every semester for four years alongside the major, which tells me the system is still structured to merely produce good, compliant workers. Empowerment is reserved for the few who either already have access to it or those who up there road piece it all together, but for many this level of putting it all together comes far too late
Your sell art thumbnail 🎉 was so close to the one we made wasn't sure who thought it first. Cheers Chris 🍻 👏 ✌️ well-done with this one.
we can inspire one another.
I think when you raise your prices and you wait for a month before you get a new client, thats in America! But here in Africa things are 3X slower, so i waited 3months before i got higher paying clients…i almost freaked out and thought i lost all my clients 😂
By then i was already venturing into other businesses…
Why are you limited to only work Iin Africa?
This is the content that im here for, Chris teaching.
we back. in person.
This is goldmine
“Drink the koolaid! It’s refreshing and zero calories!” 😂
Ah man I’m ngl but you set this up for us right at the beginning and yes, he does feed her the ball in the same spot over and over again 🤣 I couldn’t help it, but it was a really good metaphor for ur topic
Chris: "Hey guys!"
*cut*
Chris: Let's give you some value!
Amazing watch again. First time I'm accepting most of my resentment, unhappiness and stress comes from charging too little.
now go get your money.
Geez i thought this was from 3-4 years ago. Awesome redo
So many 💎💎💎 dropped.
quality content as always
Thank you!
it was at this moment 41:48 when Chris Asked himself "I'm the host, why is this Marketing outrovert not passing the mic"
WHITEBOARD SESSIONS ARE SUPREME!!
Thank you
Chris - genuinely love your content, and I share it all the time - this may be a hot take, but I have to say that I perceived some egotism around the 31:00 mark wherein you come off disrespectful to the woman up front. While I feel that these highly valuable presentations have a "rushed" vibe to them based on your pacing and tone (likely due to the time-sensitive nature of the event), it's important to remember that it's easy to come off patronizing when sharing such valuable information at a rapid pace to an engaged audience. Cheers.
Thank you
Discovery call:
Do they have the budget?
Do you have the time / expertise / knowledge to offer value to this project?
To make a deal here?
Exchange some value?
I only listened to the first few minutes until the part about not charging enough. I understand all that andkinda agree, but I believe your company nedds a backend. You initial sale should not becessarily be your most expensive sale. So every paying customer you get should be a prospect for your backend. If you raise your initial sales price and your close rate drops, you're cutting clients out of your front end AND your backend. Sure, if you don't have a backend, maybe raise your initial price. But my closing rate was 80, I'd work on getting it to 100 because I can triple their LTV once they buy into the backed.
More episode like this.
This was the most value I ever got in an hour. I mean it. At the same time I think: That was already all the best. 😉
Value | Value | Value.
Just started this process using AI, and it is making me cry. Watched your vid this morning on my exercise bike, always have a degree of skepticism, and sometimes you piss me off but again I'm biting my tongue. AI is the consultant I could never afford, and you of course. In my 60s. You can use me as a case study in a few years. Ha!
Best of luck to you. See you in a few.
Is there a name for this sales process? I’d love to dig into some more resources about it!
Struggling to attract clients is a common challenge, not just an individual issue. Economic factors often play a role. It's an opportune moment to improve and innovate during slower periods.
LLM
@@quinnherden Hello. I'm alive :)
bro!! ❤
Tyrone watching. 😊😊
One actual question: The sales process applies mostly to people who can just decide themselves based on their feeling (like you did with the personal trainer). But how about a 'gremium' like some marketing department who're looking for a webdesign company? I'm not sure how they make decissions, but certainly differently.
Read Blair Enns.
This was soo entertaining
Thank you
My major challenge is attracting low budget jobs from small businesses. I don't know how to get in front of large companies. I gave the skills and talent, i can sell like a pro.
The other major challenge i obviously take responsibility fur as a failure is portfolio. I become self deprecated when I'm by myself trying to demonstrate how good i am and the project ends up a mess.
Sounds like you already may know some of the issue that you need to work on. You mentioned that you have the skills and talent but also mentioned that the project comes out a mess. Seems like conflicting statements. And clients can pick up on these things.
@@thefutur its my own that ends up a mess, clients don't suffer in my deliverables but when it comes down to myself theres "too many voices in my head conflicting" i guess.
Maybe less is more lol
Gold
The content here is great, but to be honest the audience gives me big question marks.
These people are waiting here for ways to make 3k on “finding yourself”.
You can find yourself by reading books that interest you, released in 2023 and 24 on free websites.
How can I attend one of these events with Chris?
Adobe Max. Or sign up for our newsletter not to miss out. Go to the www.theFutur.com for more.
@@thefutur thank you!
When did Seth say this quote?
Thank you for that video. Can someone explain to me the part about settings in chat gpt? 33:30
did you find out those settings? I don't see them. I don't have the paid version so maybe that's why.
I'm still trying, applying, exploring, but!..
Girl: No means NO!!!
Chris: No means Next Opportunity 😈🤭
How would this be applied to an architect/planning firm?
that's hyper specific. can you abstract the learnings here and apply?
I give Google Ads services, Can I also create this scarcity funnel?
my close rate like 30%, out of that 30% about a 3rd (global 10%) are repeat customers.
That feels low
3k as an lettering artsistfor a single project? How do you get such clients? I would live like a politician with this type of money in my country, and I'm not even working with bulgarians.
3 YES = raise the price?
Yes.
This early series was thicc….i mean wonderful