Building a business without an ideal client in mind, is like writing a love letter and addressing it to, "to whom it may concern." Is my biggest light bulb moment. Thank you both for this great masterclass! See you in the futur, Chris.
Such a transformative shift. When you double down on who: - Loves you the most - Refers you the most clients - You love working with - They love working with you - Has a willingness to pay and the need to buy from you multiple times Magical things happen Your business will feel easier to run Your revenue will increase And you will kick yourself for not doing it sooner
can't tell you how much I appreciate your clarity and insight. Unassailable. And watching Chris getting quietly mindblown is the icing on the cake. Genuine gratitude to people like you, Chris and Ryan Holiday who helped this 50+ guy finally find his groove the past few years.
This legit made me question what I wanted. Being an artist, I naturally want to do it all or have my hand in it. I also want to show that I can do everything. But listening to him, I need to focus on the things or thing I do the best and focus on marketing myself to those clients and understand that I can't truly hit my end goal if I can't make money without doing that. Changing my thought process on what I am doing this for and who I am doing it for. Marketing marketing marketing...
Even better find things you do well that leverage each. 100 other people can do A. 100 others can do B. But how many can do A and B, especially when A and B complement each other?
My background is in designing process, systems and workflows for 8-11 figure companies. Well-designed central knowledge and communication hubs are necessary for growth. Resist the instinct to throw bodies and multiple pieces of tech to solve system, knowledge and communication issues. Even if you're a solopreneur, start documenting how you do EVERYTHING. It allows you to see pipeline issues, where time is being spent and allow you to delegate and onboard help faster.
This was more than a pod, it dug a bit into success and healthy relationships. Biggest takeaway was to follow Ayman. Focus, know your target market and choose your business model wisely.
There is a lot of gold nuggets in this. The idea of marrying promotion with art is hit homes. It is truly and art form in and of itself. And is something I hope you all dive more into more and more. Thanks for always putting together great content. Shalom.
Only 1/4 the way in and whoa....this one's going DEEP! Chris asking such good questions and Ayman is so cogent. Even if it's not 100% relevant to your business or your scale, it's such insightful long-form discussion in this age. Riveting.
Love Chris' question, as we rarely retire from our natural gift, talent, or purpose for 'being' in the cosmos; it's the reason why we're here. Conversely, people only retire from jobs that originates thru monetary motivation. FUTUR's purpose is far greater, deeper, and part of Earth's educational ecosystem. So, thanks again for all the informative content.
I loved this line Making money is not hard but getting the skills to make money is hard...Chris your content is a gold mine and only few miners can dig the gold out and can be rich but I wish every one become rich in life.
I'm only 34 mins in and loving what I'm hearing so much. The honesty and labelling of challenges resonates clearly with me and highlights some of what I've personally experienced and what I've witnessed, as well as failed to change after trying to address. I've taken a break from running a business to reflect on which skills I want to focus on and develop, having been challenged to find certain resources, such as marketing, staff, finance (dare I say financial know how). Hearing that other folk have deliberately persued a wider skillset beyond their creative expertise and natural interests is encouraging: I want to grow a business more than I have in the past, I know I'm pretty good with my creative skills, I can exist without marketing my business and survive. Something is missing. I'm so excited to hear and implement the wisdom from sources such as this to overcome previous obstacles and to adjust my mindset in deeply uncomfortable ways, including - but not limited to - resisting the urge to define myself by an identity that revolves around my creative training, passions and previous successes🤞 This podcast never fails to light me up! Thank you for all the effort. This is going in my second brain with priority flags so I keep seeing it!
It's time. I'd love that video. I'm done chasing clients to keep my business going. I'd like to bring my process and expertise to the core as a product. I'd like to show up as myself.
This has just shaken me awake! I took so many notes. I'm new to taking on the identity of business owner. I just completed a bunch of courses to level up my skills in coding and squarespace design and the business portions of those courses focus on the "be so good, no one can ignore you" which left me feeling so unsure of what to do next. Hearing that love letter simile really brought it home. I'm now drafting exactly who I want to serve and the problems I know I can solve. Thank's yall!
Incredible, hands down one of the best resources on building a business ive seen. Before this I worried about being too specific with my target customer and now i see the flaws in that thinking. I'm about to write the most targeted love letter i can, THANK YOU!
That’s actually great! You can start to see things further along, take notes on the things you didn’t understand now because those are the things you will need to get to the next level.
@@AymanAlAbdul so last time I said that, it took me two years to get to the next level in my business to where certain information clicked bc it wasn't relevant to me yet. So I'm trying to take in deeper information earlier, so that in the next two years, I'm brilliant at business.
irrefutably, one of the most; purpose driven, informative, impactful content delivery on this subject, here on this platform, to-date! Just a suggestion; It’d be great if your show notes has a section “Books referred, by the guest” with an affiliate link for purchase (As guests normally do bring up some books in discussion. In this case, he brought up the book “TRACTION”) it’s a win-win Chris.
Super helpful content here! I recommend moving the mic arms back and throwing an extension tube on the end so it doesn’t block your faces in the wide shot. Keep it up, Futur team!
This is just so PURE AWESOME..thank you so much Chris and Ayman! Just one feedback: place the mic stand on the other side so your faces aren't blocked in the front cam while you guys can sip your coffee fix hehe.. or get a mic stand alone, not fixed with the table :D
I watched a cooking RUclipsr and mom of 2 kids move to a new house (i think in California) with her husband. Her having 2 kids and a lot of cooking equipment she had lots and lots of stuff. She hired a company to do a project, all the unpacking and all the decorating for 15 000$ She produced a few videos of the process. And after the company interviewed her and discussed what she wanted and needed they came with 10 people and did everything for 3 days! 15 000$ might seem ridiculous but if think about it. 1) The time saved 2) The mental health damage avoided 3) The ability to continue working on producing videos 4) 10 people at 8 hours a day for 3 days is 240 man hours at 25$ per hour at least (as this is not a minimum wage job) is 6 000$ in labor only and then you have the project and the business' expenses such as taxes, overheads, marketing etc and some profit so 15 000$ might be reasonable. And finally is it worth it for the customer. Some people can not tidy 1 room in 1 year.
To the last personal question, beyond the minimum and some basic pleasures, even on the way up, the money in the bank was just a by-product, it wasn't the fuel or the goal.
OMG, one of my current clients likes to take control of their marketing personally. Accounting background, a lot of it is experimentation. When I try to chime in, it's not accepted and they'd rather do it their way. Smh.
Phenomenal content as always Futur team. And Chris is one hell of an interviewer. Just one question in particular. How do you comb through the difficult clients? It was touched upon but not expanded. Much appreciated.
29:44 have a deep unstanding whom are you servings from there you can creat everything to server them, so who is your most profitable client , that is easy to server and comes back consistently
I’m an artificial intelligence architect so yes at 6 figures, started own agency and niched chatbots that have cybersecurity and protect digital real estate - I’m oldandhappy - do you have any suggestions other than ingesting ALLLL your content ?
at 31:50 He's saying "Person, then the Problem, then the Promotion" after telling a story of how he doubled down on "Marketing Agency Matt" and 3x'd his value. But how could he have known that "Matt" is who to focus on without first building out a more generic solution?
@@cetriyasArtnComicsChannel @DanKoeTalks about the ideal person being modeled after yourself and the process is just solving the problems in our own lives and then selling the solutions to people like us
I think you misheard (or I misspoke). The phrase is “you can be uncertain but you can never be unclear.” In other words, it’s ok to not know if something will work but it’s not ok to not be clear what success would look like
I get the Starbucks cups but LV Bag??? Is this paid advertising? Is this what brings you to the 8 Figures or when you hit 7 it’s “a must” to own? so weird. And Ryoji Ikeda booked you also or is fans manifest?
I am this unknown artist that had no idea about promotion to me seemed like huge thing that can't handle, is my P. now i learn at least how to skill it, with adhd should be easier😂..my brains is super fast😉
![Eminem - Fuel (feat. JID) [Official Lyric Video]](http://i.ytimg.com/vi/t5H_CewqpKA/mqdefault.jpg)
This conversation should get more views.
I've learned in an hour what MBA schools won't teach in two years.
Wow - high praise thank you
I like freedom please
Building a business without an ideal client in mind, is like writing a love letter and addressing it to, "to whom it may concern." Is my biggest light bulb moment. Thank you both for this great masterclass! See you in the futur, Chris.
How are you getting on identifying your ideal client?
Such a transformative shift.
When you double down on who:
- Loves you the most
- Refers you the most clients
- You love working with
- They love working with you
- Has a willingness to pay and the need to buy from you multiple times
Magical things happen
Your business will feel easier to run
Your revenue will increase
And you will kick yourself for not doing it sooner
can't tell you how much I appreciate your clarity and insight. Unassailable. And watching Chris getting quietly mindblown is the icing on the cake. Genuine gratitude to people like you, Chris and Ryan Holiday who helped this 50+ guy finally find his groove the past few years.
@@zeitakulobusta Such kind words. Thank you!
“The Promotion is the Art”….amen Ayman. Thank you Chris.
Biggest lightbulb for me was, “the less valuable you are, the less valuable your business is” 👌🏽
Thx 🙏🏽
This legit made me question what I wanted. Being an artist, I naturally want to do it all or have my hand in it. I also want to show that I can do everything. But listening to him, I need to focus on the things or thing I do the best and focus on marketing myself to those clients and understand that I can't truly hit my end goal if I can't make money without doing that. Changing my thought process on what I am doing this for and who I am doing it for. Marketing marketing marketing...
YES!
This is why Chris Do is so important for creatives
Learning the business empowers the art
Even better find things you do well that leverage each. 100 other people can do A. 100 others can do B. But how many can do A and B, especially when A and B complement each other?
My background is in designing process, systems and workflows for 8-11 figure companies. Well-designed central knowledge and communication hubs are necessary for growth. Resist the instinct to throw bodies and multiple pieces of tech to solve system, knowledge and communication issues. Even if you're a solopreneur, start documenting how you do EVERYTHING. It allows you to see pipeline issues, where time is being spent and allow you to delegate and onboard help faster.
This was more than a pod, it dug a bit into success and healthy relationships. Biggest takeaway was to follow Ayman. Focus, know your target market and choose your business model wisely.
Appreciate you
🎯 Key Takeaways for quick navigation:
00:00 - *Creative culture mindset.*
00:27 - *Attracting clients is key.*
00:42 - *Rapid growth through marketing.*
02:37 - *Scaling expertise.*
03:18 - *Entrepreneurial journey.*
05:11 - *Accounting background.*
09:32 - *Being different is valuable.*
15:07 - *Spotting talent.*
18:40 - *Recognizing good people.*
19:50 - *Stuck in six figures.*
20:03 Identify *your audience.*
20:29 Focus *on marketing skills.*
21:55 Develop *valuable skills.*
23:33 Focus *on becoming an expert.*
26:33 Scaling *requires process, people, performance.*
41:06 Founder *bottleneck issue.*
42:12 Automate *processes.*
45:30 Key *person insurance.*
47:47 Balance *personal & business.*
49:38 Understand *business numbers.*
53:43 Aim *for 5X return.*
56:46 Focus *on core offerings.*
01:00:45 Plan, *psychology, protection.*
01:01:55 Balance *self-development.*
01:02:08 Transition *to impact.*
01:02:23 Motivated *by legacy.*
01:03:04 Building *a kingdom.*
01:04:00 Reading *a helpful book.*
01:05:10 Fulfilling *a higher purpose.*
01:05:52 Impact *and generosity.*
01:08:08 Buying *back time.*
01:09:59 Gratitude *and reciprocity.*
01:11:48 Investing *to save time.*
01:14:37 Outsourcing *for efficiency.*
Made with HARPA AI
There is a lot of gold nuggets in this. The idea of marrying promotion with art is hit homes. It is truly and art form in and of itself. And is something I hope you all dive more into more and more. Thanks for always putting together great content. Shalom.
Incredible value here. You cant learn this in school.
This is a business masterclass for every creative
Only 1/4 the way in and whoa....this one's going DEEP! Chris asking such good questions and Ayman is so cogent. Even if it's not 100% relevant to your business or your scale, it's such insightful long-form discussion in this age.
Riveting.
Absolutely one of the best episodes. Your guest is loaded with insights!
Do you want yourself or your business to be more valuable? Wow this was really impactful for me
Thank you to Chris Do and the Futur platform, we literally get to crawl into the brains of big thinkers and do-era! 🧠
"The more valuable you are the less valuable your business is." - hard truths
Honestly I really appreciate the fact that you guys are like just go do it work on what you suck at and get better I really love that
Start-up, grow up, scale up. 👊🏽
This video should literally go viral!!! sp many people like me need to hear this conversation and learn from it! Thanks Chris thanks Ayman!!!
What were some of your top takeaways?
Thank you!!
I’m 20 minutes in, and this is effing awesome content, literally getting chills
Glad to hear
Woo!
Love Chris' question, as we rarely retire from our natural gift, talent, or purpose for 'being' in the cosmos; it's the reason why we're here.
Conversely, people only retire from jobs that originates thru monetary motivation. FUTUR's purpose is far greater, deeper, and part of Earth's educational ecosystem. So, thanks again for all the informative content.
I loved this line Making money is not hard but getting the skills to make money is hard...Chris your content is a gold mine and only few miners can dig the gold out and can be rich but I wish every one become rich in life.
I'm only 34 mins in and loving what I'm hearing so much. The honesty and labelling of challenges resonates clearly with me and highlights some of what I've personally experienced and what I've witnessed, as well as failed to change after trying to address. I've taken a break from running a business to reflect on which skills I want to focus on and develop, having been challenged to find certain resources, such as marketing, staff, finance (dare I say financial know how).
Hearing that other folk have deliberately persued a wider skillset beyond their creative expertise and natural interests is encouraging: I want to grow a business more than I have in the past, I know I'm pretty good with my creative skills, I can exist without marketing my business and survive. Something is missing.
I'm so excited to hear and implement the wisdom from sources such as this to overcome previous obstacles and to adjust my mindset in deeply uncomfortable ways, including - but not limited to - resisting the urge to define myself by an identity that revolves around my creative training, passions and previous successes🤞
This podcast never fails to light me up! Thank you for all the effort.
This is going in my second brain with priority flags so I keep seeing it!
I cant believe I heard that for free!!!❤
That's what we like to hear.
It's time. I'd love that video. I'm done chasing clients to keep my business going. I'd like to bring my process and expertise to the core as a product. I'd like to show up as myself.
This has just shaken me awake! I took so many notes.
I'm new to taking on the identity of business owner. I just completed a bunch of courses to level up my skills in coding and squarespace design and the business portions of those courses focus on the "be so good, no one can ignore you" which left me feeling so unsure of what to do next.
Hearing that love letter simile really brought it home. I'm now drafting exactly who I want to serve and the problems I know I can solve. Thank's yall!
36:15 you can only become the best at what you do by giving more focus on the MPC
I am so determined and motivated after watching this video! This needs to go viral! Thank you both!
You got this!
Incredible, hands down one of the best resources on building a business ive seen. Before this I worried about being too specific with my target customer and now i see the flaws in that thinking. I'm about to write the most targeted love letter i can, THANK YOU!
Banksy is a perfect example of this
Great convo. Side note: You should put your mic stands on the other side of the Chris and the guest. You can't even see their faces in the wideshot.
To be honest, yes most of this is over my head. But I appreciate it.
That’s actually great! You can start to see things further along, take notes on the things you didn’t understand now because those are the things you will need to get to the next level.
We’ll get you there! 🦾
@@AymanAlAbdul so last time I said that, it took me two years to get to the next level in my business to where certain information clicked bc it wasn't relevant to me yet. So I'm trying to take in deeper information earlier, so that in the next two years, I'm brilliant at business.
irrefutably, one of the most; purpose driven, informative, impactful content delivery on this subject, here on this platform, to-date!
Just a suggestion;
It’d be great if your show notes has a section “Books referred, by the guest” with an affiliate link for purchase (As guests normally do bring up some books in discussion. In this case, he brought up the book “TRACTION”) it’s a win-win Chris.
Super helpful content here!
I recommend moving the mic arms back and throwing an extension tube on the end so it doesn’t block your faces in the wide shot.
Keep it up, Futur team!
It’s not my setup. Studio we rented.
Oh! this is like the full interview with Ayman Awesome!
Wow! I’m gonna have to watch this a few more times…. So many great ideas articulated so beautifully.
I am relistening to this one. For the fourth time.
Thank you x 4
Finest work 😊😊
I’ve been waiting for this long form to drop. The short clips of this talk were super valuable
Thanks for tuning in, the podcast usually drops faster than the videos. If you ever want to listen first
Thank you!
This is just so PURE AWESOME..thank you so much Chris and Ayman!
Just one feedback: place the mic stand on the other side so your faces aren't blocked in the front cam while you guys can sip your coffee fix hehe.. or get a mic stand alone, not fixed with the table :D
Noted!
I watched a cooking RUclipsr and mom of 2 kids move to a new house (i think in California) with her husband.
Her having 2 kids and a lot of cooking equipment she had lots and lots of stuff.
She hired a company to do a project, all the unpacking and all the decorating for 15 000$
She produced a few videos of the process.
And after the company interviewed her and discussed what she wanted and needed they came with 10 people and did everything for 3 days!
15 000$ might seem ridiculous but if think about it.
1) The time saved
2) The mental health damage avoided
3) The ability to continue working on producing videos
4) 10 people at 8 hours a day for 3 days is 240 man hours at 25$ per hour at least (as this is not a minimum wage job) is 6 000$ in labor only and then you have the project and the business' expenses such as taxes, overheads, marketing etc and some profit so 15 000$ might be reasonable.
And finally is it worth it for the customer.
Some people can not tidy 1 room in 1 year.
This was priceless.
This is gold. Thank you gents for all this value. I owe ya.
Our pleasure!
Lock it in, do it. I like the idea of workshop from you both.
Stay tuned!
@@AymanAlAbdul will do.
To the last personal question, beyond the minimum and some basic pleasures, even on the way up, the money in the bank was just a by-product, it wasn't the fuel or the goal.
OMG, one of my current clients likes to take control of their marketing personally. Accounting background, a lot of it is experimentation. When I try to chime in, it's not accepted and they'd rather do it their way. Smh.
Glad I had notifications turned on! 👊🏽💥Thanks Chris.
Thanks for watching!
@@thefutur I start tomorrow changing my target clients. 🙏🏼
Ayman: person, problem, promotion... Hormozi: one product, one avatar, one channel...
Wonderful and amazing human being.
One of the best podcasts on your channel :) really useful insights especially for someone that is at the start :)
Great to hear that, it’s always good when we do a face to face conversation.
Thank you!
Those microphones are in the wrong place for wide angle, but interesting content of the conversation...
I would love it to have this same panel on but with Brett from Design Joy on it.
Already had him. Full interview.
i didn’t expect this .. its really great
Banging conversation…holds up to your conversation with Ron Baker on value pricing. Thank you!
Thank you
5x rule for hires. I wish I implemented that when scaling my team.
Few understand
@@AymanAlAbdul it’s a game changer once you do though, that’s for sure
Thank you for this Chris!
only 9 minutes in and im getting anxiety... i need to learn!
Phenomenal content as always Futur team. And Chris is one hell of an interviewer. Just one question in particular. How do you comb through the difficult clients? It was touched upon but not expanded. Much appreciated.
Your editors are freaking amazing and talented 😢😊🌹 damn
Attracting clients... yes.
That's it... that was the final stroke. I've been putting it off for far too long. I am going to learn the language of finance. I want to speak money.
If it doesn't exist already I feel a short for this should exist
40:36
really inspiring videos, 🥰🥰
29:44 have a deep unstanding whom are you servings from there you can creat everything to server them, so who is your most profitable client , that is easy to server and comes back consistently
Thanks
That’s amazing! So much useful info.
Chris, see u in Miami workshop
- Oleg from Estonia 🇪🇪
Looking forward to meeting you!
amazing content as always
In my opinion, You don’t need to attract your clients, if they love what you do they buy your work. 😊
That would be amazing if that’s all that was needed.
@@thefutur of course you have to have you target market and advertising etc, but if the clients don’t like your work you have to think about.
Aaah the mic stands in your face in the total are beautiful :)
First time at this location. We’ll learn for next time
❤👍👍👍
Is this the full recording to the shorts I seen recently?
Yup!
@@thefutur thanks 🙏🏼
I’m an artificial intelligence architect so yes at 6 figures, started own agency and niched chatbots that have cybersecurity and protect digital real estate - I’m oldandhappy - do you have any suggestions other than ingesting ALLLL your content ?
Specific question: I can do seo for RUclips and google using ahrefs etc, what do you recommend for LinkedIn targeting ?
great interview!!!! Thank you :)
Q: 6 figure or 7 figure business? In revenue?
What are the 9 P’s?
Wow. Classic
❤❤❤👍
at 31:50 He's saying "Person, then the Problem, then the Promotion" after telling a story of how he doubled down on "Marketing Agency Matt" and 3x'd his value.
But how could he have known that "Matt" is who to focus on without first building out a more generic solution?
Yeah, it's a bit... not enough on details on marketing and attracting clients might be because he focuses on 3+ million business
@@cetriyasArtnComicsChannel @DanKoeTalks about the ideal person being modeled after yourself and the process is just solving the problems in our own lives and then selling the solutions to people like us
Agreed - in the beginning solve your own problems and sell the solutions to others. Later on you can dig into the data.
Learnt a lot here, how cool! Anyway, I'm still stuck on that 20k per thumbnail!
Just make a new one for the ones you don't want😊
"Don't be unclear but you can be uncertain."
I am having some confusion can anyone explain this sentence to me?
I think you misheard (or I misspoke). The phrase is “you can be uncertain but you can never be unclear.”
In other words, it’s ok to not know if something will work but it’s not ok to not be clear what success would look like
@@AymanAlAbdul Yes, I mistakenly typed the wrong phrase; I appreciate your comment on the clarification of the phrase.
I get the Starbucks cups but LV Bag??? Is this paid advertising? Is this what brings you to the 8 Figures or when you hit 7 it’s “a must” to own? so weird. And Ryoji Ikeda booked you also or is fans manifest?
"money is non renewable" 1:11:03-1:11:07 Umm..
I think he meant time.
I am this unknown artist that had no idea about promotion to me seemed like huge thing that can't handle, is my P. now i learn at least how to skill it, with adhd should be easier😂..my brains is super fast😉
You've got a lot of P HAHAHA Love your humor Chris and Excellent podcast!!!! love it and love you guys
😉
Teach me to make $5,000 I pray to find someone to educate me.
people never money in my live
28:28 What good id yiur art it it has 6 views. Just been an artist dose not get you paid
Chris do was not feeling today, all his replies were "okay but it doesn't work"
Sounds like he just doesn't care about his guests anymore...
I’d disagree. I felt his questions were on point
Hi
but they still can't afford proper coffee?
Sorry, but I disagree... Graphic Design is not a 6 figure skill for most of us
10k for 3 thumbnail, not 20k/1...
still crazy, but i hear most people saying fake stats..
Heard it was $10k a year ago and $20k now
If dude wants to dress up all business style he should get some clothes that don't look like they're a size too small. First impressions are key.
So he started with money to create all those companies 🙄
He started working and made money, sold those companies. Don’t fall into this trap of “ohh he had it easier than me”
Where did I say I started with money? I worked minimum wage for years
Thank you so much for this 🤍
@thefutur Buy Money By Time | Buy Time By Money