2022 MAKEUP TRENDS THAT I AM EXCITED ABOUT!!!!
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- Опубликовано: 5 окт 2024
- 2022 makeup trends that I'm NOT excited about: • 2022 MAKEUP TRENDS THA...
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Please don't ever feel like you shouldn't go deeper into the topics, like explaining the darkness and the window to lightness, that's what I love most about you - that you're able to make a trend or a palette about life and deeper refelctions. Your intelligence and way with words are why I subscribed in the first place.
Totally agree! 😍
Upvoting!
Agree! I actually love it when Hannah does that. It’s what sets her apart from other beauty content creators. Also, English is my second language, and I feel like I’m learning the language as well as beauty stuff when I watch. X
I agree. You are one of a kind and your channel is perfection.
I couldn’t agree more! I dont know of anyone else who speaks of makeup the way she does.
I think people like “negative” beauty videos bc we’re constantly being sold to, it’s liberating to hear “no. You don’t need this”
I think that you did a fantastic job articulating why it is that "Euphoria makeup" seems so appealing to so many people right now. Not only is it a celebration of natural features, like you said, but it also feels like a refreshingly lighthearted way of going about make up when 'perfection' has been the standard for so long. I've also had the experience of loving that concept despite not actually doing it very much, but this video made me really excited to just play and not take myself too seriously!
i think abstract makeup is a good way to describe the "euphoria makeup" trend you discussed. as an art historian, i think the dichotomy between naturalistic or illusionistic art and abstract art maps well onto the binary you drew between illusionistic makeup (which has a purpose of correcting and altering the appearance of facial features) and abstract makeup, which is not concerned with imitation and rather with expression and, as a result, the materiality of makeup as well. it's less about using makeup to feign the natural shadows of bone structure or the flush of blood under skin and more about exploring the makeup FOR its material qualities, bringing those qualities to the forefront of attention (textures, glittery finishes, rhinestones, graphic shapes) and not trying to hide it or transform it. early 20th century art critic clement greenberg described abstract art as engaging in medium specificity, meaning it is concerned with the inherent qualities of paint as a medium rather than using paint to create the illusion of the natural world (i.e. painting as a window), and i think what we're seeing is the "medium specificty" of makeup being embraced and explored openly in a similar way that abstract artists explored the inherent qualities of paint, line, shape, texture, and canvas. i hope that makes sense
Fellow art historian here, I just read your comment and it made me so happy! I think the way you drew this connection is brilliant!
Brilliant comment, thank you!
As a boring millennial who is still working frontline in this p*ndemic and most days only sports N95 mask indents on my face, I can't be more excited about this reclamation of glamour and anti-perfectionism. I think we can actually thank Gen Z for this. I love seeing fresh skin, scars and freckles under the glitter and neon and stick on gems. It's also an exciting reclamation of freedom and optimism that we haven't felt over the past 3 years.
I love the way you have put that. Totally agree.
It’s my favorite part of working on a college campus - this new generation is wonderful and truly showing us the way.
Hell yes. Perfect is boring.. and always has been.
oof i feel that. i like wearing just sparkly eyeshadow to work, some mascara and nothing else. yeah i have pimples and wrinkles and my skin is not perfect and that's fine. and these trends kind of encourage that which makes me feel valid
I totally agree with you. Gen Z has popularized a lot of trends that celebrate self-acceptance and comfort, and after the heavy makeup and tight pants that my generation popularized, I am here for it!
I’m super excited for no falsies, blush draping, and more creative/expressive makeup being a thing. I got into makeup after a major breakup as a form of self expression and exploration and I feel like any trend in makeup that causes people to shift their ideas about makeup from “I’m doing this to look presentable” to “I’m free in my self expression and I am happy to go about my day wearing the art I created” is always exciting! Also, I was never into the super dewey look and always tried to strike the matte/dew balance with literally everything I had on my skin so that it 1) lasted longer and 2) felt more comfortable on my skin, so I really hope the skin-like matte-ish thing will trend again too!!
I love falsies but in specific looks or using them creatively
Same! I started playing with makeup at the beginning of Covid to get some soothing and lightness into my day. All in for playful and colorful looks that are not a pain to wear like falsies. 😅
This might sound odd but there is nothing like a breakup to motivate you. Find yourself a bit more. Get brave and free yourself in some ways. I realize it comes with a world of pain, but there is some light in it as well.
Agree with all of this! And also got (back) into makeup the same way. I'm so blessed that I now have a husband who respects my way of expressing myself through my makeup and encourages me to do what I'm comfortable with without judgement
The Euphoria trend is also everything I love about the embrace of the non-binary. Anyone can wear a carnival of color and texture on their face.
🎉
I feel like the "euphoria makeup" is a celebration of futuristic looking makeup because the world has been in such a dark place for the last 2 years
But as "shallow" as putting powders and creams on a face is this escapism of colour and thinking of the future is one of the things that cheered me up the most throughout the pandemic
Honestly this comment is so gorgeously written
Matte skin is going to trend for sure! I feel as far as skin is concerned we’re emulating Korea’s trends with a 1-2 years delay. What they have right now is “mochi skin” that’s meant to look pump and well moisturized “on the inside”, but with a soft matte surface.
Totally!! We're passing from glass skin to mochi skin
I love this
@@HannahLouisePoston AnarchoGlam would be a good name for the first trend you described
The first trend is like finger painting as opposed to painting a portrait and I LOVE IT
I love how you always use a diversity of people in the imagery you find for these kinds of videos! ♥
Me too! So often overlooked or stereotyped 😭
I was thinking this same thing. I'm glad you commented about it.
The makeup of Euphoria reminds me so much of my youth. A teen in ‘90s NYC; Club Kids and rave culture. Eyeliner and mascara running down sweat soaked skin. The inescapable glitter that would last straight thought to class on Monday, not so subtly broadcasting your weekend exploits. I distinctly remember my dad, having spent his 20s in ‘60s London, buying me a Mary Quant makeup book. He loved how much my makeup reminded him of his youth. I guess it all comes back around 💕
I love the fact that no one knows what to predict for brows, because we now have the freedom/societal permission to do whatever we want!
THIS 👏
ONE HUNDO P! 👏👏👏
I also love this "new colourful style" of makeup. It looks like something anyone could do. It's not about amazing skills, or recreating a look you've seen by makeup artists. It's more about doing whatever you want and doing it just because you want to.
I think that the "euphoria" makeup looks often also tie into the resurgence of 1970s makeup in a sort of disco way. The other day I was playing with makeup and did a "euphoria" makeup look that involved a lot of opalescent glitter, and my parents asked me if it was meant to be a disco-inspired look.
I love your section about the reclamation of glamor, it reminded me of that section of the Contrapoints video Opulence where she pointed out glamor's etymology from the Scottish word gramarye which means magic and enchantment which totally works with your whole idea of glamor as whimsy and light heartedness!
Oh I love the etymology point! I might have to check out that video too
Love Contrapoints!
The fact that you remember that little fact from a chock-full, 50-minute video is so impressive✨
I feel like the Glossier Play line was trying to be that 'Euphoria' style of makeup, but I'm in two minds about whether it failed because it was before its time, or for other reasons such as how it was marketed, or how out of touch they were with their audience when they used layers of unnecessary plastic packaging.
Graphic lines and blocks of playful colour had been trending slightly before Euphoria but that series has definitely catapulted those things into the larger makeup community and general consumer space. I love that the makeup style has become synonymous with that TV show even to people who have never seen it, like you and I :)
I was thinking about this too!! I think if the items were higher quality bc of the price, and not all that plastic, the line could’ve done a bit better
Hannah, you crack me up - 10 minutes on a trend you like, but would probably never wear yourself! I, too, enjoy looking at it, but it isn't my thing. The older I get (58 in a week), the more I cherish knowing myself and what works for me and not bowing to trends that others set. It's a life long battle to be true to oneself.
Okay this happens very often when I watch your videos, but something about the tiger sweater and the ponytail with your glossy skin is absolutely breathtaking and I had to comment on it. Also, I’m very much here for the positivity!!
I agree! I feel like every video I need to say that this must be my favorite look yet! HLP just keeps getting better!
First, as a almost 63 yr old, thanks for the images of not 20 yr old models!
Second, I started to tint my very blond eyebrows because of hearing you talk about how you tint yours. As I was doing it I was looking closer at my long invisible eyelashes. I don't mind mascara, but years ago I paid a fortune to have mine tinted and loved it. I thought...why not ? So I did it . Tinted my lashes, LOVE it so much I don't even wear mascara . Super careful. And started with just the tips.. thanks for the great idea!
I love the way you articulate your feelings behind these trends. Makeup is so fun for me, and I love to use a lot of color. It makes me so happy when I see others doing the same.
The Euphoria make up is heavily inspired by the 60's 70's and 90's make up. It's nice to see the very MOD influence coming back.
Using out of the box makeup looks for self-expression/glamour rather than covering up your face is so me and I am so here for it!!!!
From someone who lost enthusiasm for make-up and never found inspiration in the ‘make-up influencers’ the way you talk about make-up and the diversity of inspo photos you use sparks my interest and creativity.
I’m excited for IG/kartrashian versions of makeup to go away. As an old millennial/baby gen xer, I am here for simpler but fun makeup looks that are a step up from the no makeup/makeup
I got wildly emotional when you were speaking about glam being accessible and reclaiming the imperfections. I think we’re at such a shift in beauty and that is a direct result of people like you doing the work that you are. Creating dialogue and space that rejects “standards” and embraces uniqueness. I’m so grateful for this I think it’s gonna be amazing.
THIS. i have no notes. I just loved it all.
:)
Hannah your choice of photos in this video was so diverse and inclusive and lovely and I felt so inspired by every picture. With those photos, you illustrated your point beautifully - makeup and glitz and glamour are for EVERYONE and they’re for FUN and I love it! (And also I’m here for the 90s brown lip too!!)
what you said about seriousness and lightness really struck me. i identify with being on ‘just on the other side, the wrong side’ of it, too. i don’t have anything deep to add to it, but i just wanted you to know that i love the way you explain things, and love the depths to which you go.
I really like the idea of minimal extravagance with the Euphoria trend and hope it'll last a few years. It's so joyful. I am interested if 90s sleazy, slinky glamour will make a comeback - like if Pamela Anderson became a trend muse, I would be excited to see the multiple interpretations.
There’s a new movie about Pamela Anderson that just came out! With Lily James and Sebastian Stan. I think you hit the nail on the head!
I think the euphoria makeup trend is very much a reflection of the pandemic. So much of the imagery you shared had that DIY, artwork your mom hung on the fridge from fourth grade, scribbled on your desk at school, vibe to it. It feels like fingerpainting. The colour palette, too, is nostalgic, leaning toward the vivid hues you might find in a box of crayons. This trend, I feel, is the reclamation of the last few years of childhood lost by teenagers (who are also conveniently the demographic driving TikTok content) to the pandemic. What I do NOT like is the use of glitter and rhinestones - when can we move away from plastic in makeup and into more sustainable materials??
I have only just found your channel, and there's no way I can express how grateful I am. I have never heard anyone on RUclips talk about everything beauty/style in such a playful, light-hearted, down-to-earth, sensible way. It just feels so right and makes so much sense to me. I feel it's a frivolity that's not avulsed from real life. Thank you, Hannah. Please, keep it up
Hannah, I loved both videos but I think this one got me more excited than the more negative, “click-worthy” one! You inspired me to do a makeup look based on a 1990s hard candy makeup ad and the look I picked had this turquoise lash and eye combo that reminds me of one of the images you showed! It is blowing my mind that going waaaay back in time actually taps right into a blossoming trend I didn’t know about!
I love when trends ultimately swing the opposite way in rebellion of what we’ve been doing the last several years! It definitely feels like Euphoria makeup is rebellion against excessive sculpting and a joyful way of breaking out of the years long panny funk.
I love love love the first and last on your list. A few years ago I saw a model with sparkle all over her eyes and no hint of mascara or foundation. It was such a youthful fresh look that felt perfect for spring. Somehow both a minimalistic and dramatic look all at once
I love what you said about the darkness and seeking the light. My career has always been child-adjacent and for years, I've been excited to become a parent because their lightness and wonder makes me a better person. As a new parent, I am now reflecting in how that is manifesting in my life now. And how makeup playfulness can also be part of this.
I love it when you go deeper! I’m so here for the euphoria makeup, I’m so into non-perfect non-sculpted makeup. I’m personally not into the super heavy or perfecting makeup. Let’s not take EVERYTHING so seriously. Also im still wearing my mask as much as I can (like every time I leave my home) so im into anything playful for my eyes.
One of the things that excites me most about the trending of the euphoria-esque/playful makeup is that it feels like everyone can let go of their “signature” looks more and just play. I love a thicccccc wing and have been rocking them since high school; but there’s so much more play to do now and less pressure to maintain one makeup look so you always look like “you.”
Natural lashes and natural brows! I have never done false fashes or liked filling in my brows so to have our natural faces be accepted and seen as beautiful is so amazing. I do love no makeup makeup with skin and never thought 90s matte was too much. I would love to see a trend or a conversation on embracing natural skin tones. I feel depending on culture people want lighter or darker (tanner) skin, and it would be nice to highlight that looks don't have to be overly bronzed or the opposite to look beautiful.
I've been hearing about Euphoria makeup for a while, and looking at the inspiration shots and hearing you talk about it makes me instantly think of Jem and the Holograms, the 80s TV show. That combined with the colored lashes and blush draping could make for some "Truly Outrageous" (the tagline from the show) makeup looks. Also it appeals a lot because I don't have to try and make multiple colors for a cohesive whole, but can focus on a single color as the focus. I think since it's just one color or one or two colors, I feel like you can take the look to a more extreme place. I'm here for it, even if I only ever wear it on work video calls.
Yes!!! one of my favorite childhood shows!
Oh my gosh, I love everyone you featured in the first trend. Such beautiful people!
I’m here for the positivity
I feel like what is described as glam/glamour is really just 'party'. I personally relate to it as another 00s throwback, think strass-sudded coloured sunglasses, but as eye make-up.
My favorite hairstyle on Hannah! Love the shaggy bangs and the playful pony.
i love these trends! from 2015 to 2018 i didnt wear make up bc i struggling with full cover full beat style of make up, i was like 18/19/20 at the time, then i found people like Lauren Mae Beauty and many other who were doing versions of these trends! natural skin, sparkles, sticking hearts to my face ✨
Something that isn’t necessarily a fresh 2022 trend but has grown massively over the past couple years is beauty brand model diversity. Not just diversity in skin tone but age and gender as well. This also goes along with non-retouched beauty and fashion imagery and that’s huge! The fact that we can look at an ad campaign for makeup and see real skin on people with an age range of like 50 years with all different skin tones, body types and different genders is still pretty damn new and I love that it finally seems to be the norm.
I wholeheartedly agree with you. First, I've been over the full beat of 2016 makeup for a while now. I love the freshness of the play with color and the concept of not changing your face and coloring "outside" the makeup rules of the past! After covid, I realized how heavy a full face felt and there's no coming back
YESSS! OMG Your thoughts on the 2022 glamour trend will be the wind beneath my wings! Let’s do this ladies!!! ✨💫🌟✨ I’m so ready for FUN AND FABULOUSNESS
I think this is wonderful news. No more halo eyes, no more complicated eye shadow!!! No falsies! And no more complicated contouring.
I frequently give speeches about using my physical form as a canvas to express myself daily, so I really enjoyed your ramblings :)
When I first started using makeup as a teen I used it as a security blanket, and it was frequently heavy and mask-like. Though I liked makeup, it was more accurate to say I was scared to show my bare face to the world. Over time, I started to see more of what I didn't like about applying makeup become the core of the beauty community - contour and fake lashes and overlining lips and a million other things that made you look like you had a completely different face, a better one (or, one more alignment with eurocentric beauty standards). I realized that the thing I dreaded most was the idea that the people in my life wouldn't recognize me without makeup - that they would never actually see ME. So I consciously steered away from that in my mid-twenties.
At this point in my life I'm happy to apply my favorite parts of makeup and hang the rest, and what I love is color. I just slap it on wherever. Purple glitter undereye bags? Glowing electric pink puffy cheeks? A constellation of zits accented by a bright purple lip? Lay it on me. I feel gorgeous. Now, I can have friends over and not wear a stitch of makeup and everyone knows it's me, and I can go for a walk in the park with green glitter all over my eyelids to pay homage to the grass under my feet.
I've never seen Euphoria, but people reference it more and more when they comment on my makeup. I consider it enormously flattering that when people see me, they think of a show that's famous for its makeup artistry and creativity. Being reminded of the fact that one of the things that brings the most joy to my life is being represented in a show that is literally named after the feeling it gives me always makes me smile!
I would absolutely love to see you do a video where you do all of your colour cosmetics with different colour than normal without the idea of making it look good. So maybe try an olive blush, blue lips, purple eyeshadow. These would be extremes, but you could also make a brown-black lip and yellow blush work.
As someone who almost always avoids the "negative" videos, thank you for this!! Also, as a young Gen X-er, I couldn't be more thrilled w/90s makeup coming back, and actually knowing how to do my makeup this time, as opposed to jr. high and high school. Maybe I'll go buy a bottle of CK One while I'm at it. ;)
Older Gen X-er here, love early 90’s makeup and all the updated retro styles at the time.
I'm also a younger Gen X-er, and I'm here for the 90s makeup...especially now that I can do it right. 😁
Younger Gen X-er here too! I had to laugh at your CK One comment because I just considered buying DKNY's Delicious a couple days ago... for the first time since my early 20s
same demographic - I used to have Delicious. And CK One. And cool Water. Might revisit them...
Young gen-X here as well, although the jury's out as to whether I'm any better at makeup now than I was then, to be honest. I'm still struggling to find the right foundation (I used cream-to-powder compact foundation for a long time, and when that became harder to find and I was looking for alternatives, I discovered I'd been wearing the wrong colour for most of my life anyway, and I'm still working all of that out), so I'm stuck on that step because I feel like anything I build on the wrong foundation will also be wrong, so...my perfectionism won't let me proceed until I've got this step sorted.
CK One wasn't my thing, but I have bottles of Exclamation and Ghost Myst (and I think one other, but I can't remember which one. Maybe Vanilla Fields or Sunflowers?) that I bought on Ebay for nostalgia, and I'm contemplating cracking them open to see if I love them now like I did then.
'Glamour' as a word is rooted in Scots ideas of magic I.e. to cast a glamour over. I really enjoy this most recent interpretation of glamour makeup because it speaks far more to my soul.
I love the amount of photos/examples you included! So inspirational, makes me feel excited
I really like your more positive spirited videos. I get why the negatives do better, but it's in the positives and the newer things that one can appreciate your taste more. I know thw past trends, I know and like or dislike the current fashions, but it's in the new things that I find interest and joy, the chance of renewal and finding things I want to experiment with. I think that we are again in a large shifting of trends, where new looks arise, more micro-trends, and it's the most interesting moment!
The way you described the first trend was absolutely beautiful!! I am an artist/painter and have had the same love and passion for makeup since I was really young. I used to be so excited to try colorful and grungy looks and experiment but I lost that spark when dramatic cut-creases, baking and falsies became the trend for a few years. Now at 22, I have finally fallen head over heals in love with makeup again and am having so much fun! I didn't really know how to describe my feelings in words but you did so beautifully!
I too am prone to carrying around the darkness. Thank you for sharing this exciting trend and the lightness it represents. In this exact way that you've shared it!
I would be so excited if more people would really PLAY with makeup!!! My go to makeup looks are all experimental and I always meet people don't getting it. And the most simple looks are the best because everyone can do it, you can't go wrong.
That full glam they are talking about reminds me of 80's rockstar glam, Jem and the Holograms style, and I love that. I love how many of these smudgy bright looks remind me of clouds, I just want to look like the sun shining under the clouds now!
I feel u! I’ve been wanting to get into makeup for ages but the old trends didn’t really appeal to me. The euphoria/ glamour makeup opened a whole new world like I didn’t think it was possible to wear makeup in that way, but it is!
I've been going through a dark period (like many people!!) and your praise of the euphoria-inspired makeup trend really made me happy. I'm so ready to play and express myself with colourful, fun makeup. Let's reclaim glamour!
I loooove watching these videos and seeing the imagery you source to show alongside your descriptions! You always knock it out of the park!
it's the most fun part!! I've been trying to think of more video topics that will require lots of image sourcing :)
I remember being very excited for this playful glamour makeup trend in early 2021. I think Euphoria just gave the nascent trend booster rockets into the limelight. I've been thinking of it as "fantasy makeup for real life" with bright colors and playful shapes against a backdrop of super fresh, clean skin.
ahhh i'm love with how you analysed the euphoria makeup trend, so true and so well put!
As a fellow Carrier of the Heaviness, I feel you on this! Here is to embracing play and stars on the cheeks☀️
The euphoria make up looks just like rave makeup of the mid to late 90s. Love it!!!
I am excited about natural lashes trending and even more excited about the makeup-as-self-expression ethos. I can't wait to see what people do. A wild wash of bold color is so fun.
Hannah, I absolutely adore your channel and style! You make such detailed videos about such interesting topics. Love ❤️
I've been into "euphoria" makeup since my teens almost 15yrs now, to me this is very pat mcgrath, festival, editorial esque makeup. Trends come and go, get rebranded/renamed etc very glad to see things come full circle
I'm here for the positivity 😊.
Oh yes. Give me all the playful eye makeup. I have soooo many loose pigments that are ready to shine. 😍 I understand that people mean well when they say "makeup is to enhance not hide" but makeup is literally a form of art (you just smear the pigments over a face instead of a paper). Let us have fun. It will wash off at the end of the day anyways. LOL
I love so much how you discuss Euphoria makeup as bringing lightness into the world!! I work in an industry that’s currently flailing a bit, and the stress involved in my job has been nearly untenable for a while. Videos like this remind me there are ways to communicate lightness even in the midst of so much darkness. I appreciate you and everything you bring to the beauty community!!
I love the imagines of the Euphoria makeup you posted. Unlike during the glam era of 2018 where it’s was about being young, female, white, thin, with straight hair, we are seeing people of a variety of colors, ages, gender ID, sizes, etc.
I like that you showed an ad showcasing a woman over 45! I hope makeup companies will be inclusive of older women as we comprise a HUGE part of their customer base. Just because we are in out later 40s and far beyond, it doesn't mean we are dead! I'm 48 and still love the trends. I still want to feel inspired and try new things. Makeup has always been an art form for me and not just a way to improve my looks. I still like shiny, shimmer, bright colors and I love trying new techniques and looks. Not everything is for me, just as everything was not for me in my 20s (for instance, I never jumped on board with the skinny brows in the 90s and won't if that makes a reappearance). Applying makeup is like therapy and an art form all in one.
Give me music, some makeup and I am a happy person!
I'm here for the positivity today, Hannah.❤😁🤩
I'm happy 90s super model brown lip is coming back. I've been loving brown lipsticks for a couple years now, since discovering my love for it with UD Vice lipstick in 1993. More of it please!
It’s so interesting. I think I have to be in a lighthearted, irreverent or even a darker, rebellious state of mind to go for these makeup styles: a little blue in the inner corner, blush draping, a smear of lime green across my lids, glitter madness. It’s my version of “I don’t care, I want to feel free” but bringing my mood to my face and into focus more intensely.
I’m excited about the return of browns. That rich brown look. 🥰❤️😍
Yes, absolutely here for playing with new colorful looks without having to worry about perfection. It feels like a drastic shift from the conformity of the last 7-10 years.
I always love hearing your assessments. 🥰
I mostly wear makeup as a self-expression, not to look “beautiful” or cover my “imperfections”. I love color and I’m not shy to wear what I like. I was in high school in the 70s, and was into “punk” alternative in the 80s, so my aesthetic has never been particularly mainstream. I really love your list here. It’s kind of weird actually liking something “trendy”. I recently picked up the Menagerie Arthurine blush palette and I’m having so much fun with it!
I get what you are saying about the playfulness. My daughter does it so well at 17. She wears pink with pink with pink, and animal ear headbands. She knows how to do it. I need to learn at my age that I can still play.
I love your explanation of the eyeshadow situation which I ADORE. Bc I love a great hot pink or grungy green on my eyes!
I’m excited about more matte skin and natural eyelashes! With some fun splashed in here and there!
The first 5 minutes of this video was an absolute delight. I have had some of the same thoguhts about this makeup trend and it's actually really an important pivot!! i'm so excited and inspired and i'm so HAPPY you captured all this in this video.
You are a makeup philosopher!!! My goodness it’s amazing how well you explain and articulate these things that makes me so in love with makeup even though the beauty community is so different from when I first fell in love with it. EXPRESSION, PEOPLE!!!
I've been feeling the simple 1 shade shadow looks too. Pastel is mostly my vibe. I love my pastel dreams palette. That and neutral looks.
I love the photo examples you chose to incorporate. Nice work!
Loved your take on playful makeup, great perspective! I'm not ready to let go of dewy skin either, my skin is too dry to attempt matte without making me look older or like a long forgotten leather bag
I've noticed a divergence from using makeup to "perfect" too. I think as we've spent a lot more time at home getting comfortable with our bare faces, putting effort into the colorful and fun aspects of makeup is much more rewarding than disguising any "imperfections". If we think about the absolute essentials, it's usually concealer and mascara. Nothing wrong with either of those things, but they're practical in the sense that they make us look "presentable" for other people. Wearing makeup but with natural lashes and/or no concealer, which I think is a trend with Gen Zers that is slowly trickling up to the rest of us, being more normalized is really freeing for femme presenting people. Like you said, it's more of a celebration, medium for creativity, and an expansion of who we are.
I’m so with you about glamour being more of a feeling, with less framework and more personal expression.
I had not articulated it yet.. you are helping me to consider owning my glam in a new way. I’m nearly 60, so this is right on time.
Great vid. I love the individualism of makeup on people with beards, with wrinkles, and color on everyone. Brights, and single shadow looks.
I haven't been this excited about trends in a long time.
I'm still stuck in the 90's in my head, so I'm here for the monochromatic browns.
Just wanted to pop in to show some appreciation for the reference image selection for your discussion of "Euphoria" makeup! My sentiments toward the "Euphoria" style of face and eye makeup have already been encapsulated in your video and many of the comments below so I won't say more on that, but those photos are definitely going on my mental makeup moodboard lol! Every one of those faces is radiantly beautiful, not least because they are filled with the joy of self-expression, self-discovery and really owning their entire person, so much so that it brings me joy to look at them as well :")
I love the pictures you included, so many different types of people and styles!
I'm really excited for natural skin makeup with matte foundation. I'm also excited for colorful eye makeup in very light washes and less structure but strategic in liner and glitter placement.
I finally started an Instagram to catalog my makeup looks and it's so fun to see what other people are creating as art on their face. Makeup is my true escape activity right now.
I feel like online we are seeing more artistry from non-traditional makeup artists and it's refreshing! Also as someone who finds mascara a huge hassle, would love to see the more natural form as a trend
My style is usually 70s and 90s blended together.. with my own li'l twist of course, so loving some of these trends!
I took a week and a bit off youtube and my first stop back was HLP
The depth you bring to these topics is so refreshing. Keep doing you, Hannah!
Hannah, you are amazing. I love watching your videos for your sparkling intelligence and deep reflection-this is the only place on the internet I see the way I love makeup and beauty honored!