I'm sure that RSL probably pays you the big bucks, but they're a kind of a casino for kids. I know that people can make their own choices and blah blah blah, but I want to respectfully ask you to reconsider or think about their sponsorship. Take it for what it's worth and tell me to shove it if you want, but maybe read a little more on the critiques of their business model and make up your own mind if you haven't done so already. I'm gonna watch your content regardless, and I know how good they pay, so no hate or disrespect, just wanted to put it out there.
Condensing songs into quick sound bites to capture the ever-shortening attention span of social media users is not just a problem confined to music. It can also be applied to journalism, scientific discoveries, literature, gaming, or any kind of meaningful debate. All of these areas sacrifice depth in favour of delivering bite-sized content, and this generation’s culture increasingly suffers for it.
Phil DeFranco mentioned that over the years he had to modify how he does his content to meet this "standard" with many edits and talking quickly to get the most information out to keep the new attention span limitations. You can see it very obviously when watching one of his edited news clips compared to his interviews on his show where the pace is more leisurely.
@@joeferris5086 you'd be suprised at how few people are listening in full. I dont have specific numbers but there are podcasters who have brought up the fact that people are only listening to their shows in portions
Agree, TikTok basically is doing what fastfood did to regular food, but on the art case, everyone writes music to fit into the trends of this garbage instead of writing actually good songs
Walmart for music. You can get every genre in one place but like Walmart goods it only last a year maybe two then it’s forgotten and replaced by another cheap item.
It’s kinda sad. One day I tried showing one of my friends “Can You Feel My Heart” after I only saw it about three times when I only had RUclips at the point. I showed them the song, and they said “Omg, I hate that song” which kinda made me sad because they have only heard the overused part that’s on TikTok.
All you have to do is overhaul the education system and Tic-Toc is no longer a problem since it is a requirement to have an IQ under 60 in order participate.
Yes perfectly said! I choose not to engage/join tic-tok due to its attention-robbing tactics. Like u suggest, it still infiltrates our lives & I’ve watched quite a few videos/docs on the harm it seems to perpetuate eg eating disorders, erratic tics, men (mainly) paying underage girls to be sexual on tic tok lives. Although still in it’s infancy, I believe in the future it will cause more harm then good for younger generations. Geez I joined twitter this year & it’s difficult for me to get off that- id NEVER get anything done if I joined tik tok! 😂❤
Not to mention that it has direct and indirect ties to the CCP. You should look at the type of content they promote in China on TikTok compared to in the West. >___>
It's like the new version of ringtone songs. Right before smart phones blew up, lots of people wanted music as their phone ringtone so the most memorable 5 or 10 second bits would be clipped to make the ringtones. I remember people back then thought this was awful for music. It's hard to say they were wrong. It seems like attention spans are decreasing in general.
@ghost mall twitter users have short attention spans and for some reason twitter rules the world so people think people's attention spans are shortening, tiktok doesn't help either
I have My Way by Limp Bizkit as my ringtone since I got so over stock iPhone ringtones lol. The other day I had to explain what ringtones were to a couple of the high school kids I’m in charge of at work. It’s so weird because everybody was all about ringtones back when I was in high school. Make Ringtones Great Again I say.
I think with the way tik tok is going with music it's bound to force some reactionary rebellion scene where new artists agressively don't use tik tok and promote themselves in a new and interesting way. Similar to how grunge was a reaction to all the hair metal stuff. Cos you gotta remember as soon as something becomes popular it's no longer cool
that is a great direction but it takes one person who likes the song to make a tiktok with it and it can blow up there... it's very hard to escape an app that billions of people use but i hope something comes out of this idea
“Don’t worry about the material ethics that go with music. It doesn’t matter what you look like, or anything. It doesn’t matter what your product looks like - it’s what it sounds like.” - Kurt Cobain
@@Dropkickpunk76 remember lil pump? Something I think about is the masses that make music popular. I think that consuming group is younger now. It used to be teens and young adults because they only now have enough money to buy CDs and players and all that. Now, you can consume all music for basically free. The same goes for RUclips success. I’d love to see the percentage of ad revenue earned from children. I’d also love to see how internet content affects the brain.
@@b1gnutt I agree, I think. We're past the Gen X prime, so, if fashion is what catches my grown kids attention, then fine. I wouldn't have caught Nirvana on MTV if it weren't how different they sounded from the awful bands like Poison.
I don't really understand Tik Tok culture at all, but I don't think I'm necessarily supposed to. My parents didn't get Myspace, their parents didn't get Beatlemania, and the Tik Tokers' kids will have their own thing that stumps the old guard of culture. In 2040 I'm sure the big Tik Tok music trends will be just as hilariously dated as flip phone era ringtone rap and Y2K-era boy band videos are now. I say let the kids do their dances, this is their generation's cultural moment and complaining about how it isn't the good old days does nothing helpful.
I just feel we are headed in an unhealthy direction. Like sure parents may also have said that to myspace, or older generations not only didn't understand the beatles but thought it was poisonous for their youth, but this tiktok era is legitimately unhealthy for mental health. No one has ever needed this level of attention or internet clout before. Or dont even get me started on attention spans they have lol
@@coreyw5981 this makes sense, but also at the same time it seems good for mental health as weird as it sounds. It gives kids a platform and people to watch who feel the same way they do and gives them an outlet. I do feel like it’s bad for mental health in the sense that you say, but tbh that could be all of social media. Facebook, Instagram, everything. People want attention and validation, but it also exposes people to things they may need to hear that someone else couldn’t tell them if that makes sense
myspace took effort to use and was what caused a LOT of people to get into coding and into real world work. tik tok hasnt done anything but make people shorten their attention spans and given a LOT of incompetent low/no talent people massive ego inflation and caused every well off lazy kid to think they can lip sync for the rest of their lives to contribute to society lol.
i fear that as generations go on, the younger people will want shorter sound bytes due to a shorter attention span. like you couldn’t release a seven minute song like you could in the 1960s or 70s or whatever because the modern kids would just get bored too quickly. all this generation needs is to just slow down and listen. the problem is we want everything so quick and fast these days.
@@hisfavworstnightmare it's always been like that I feel. we've always wanted things to be faster, to always be new, exciting, unique and more efficient. I think it's only natural we ended up here. our brains get a quick fix that's addicting as all hell and you end up not letting your phone out of your hands. and I'm very much guilty of this lol
I love BMTH. Also, the shortening of the songs really pisses me off because it really signifies the shortening of the attention span of humans these days. I remember back when albums were the big thing, and in my honest opinion, I LOVE me a cohesive, flowing album. That feels like a lost art these days which saddens me greatly.
100% agree with you. My favorite albums are concept pieces where some songs are like 7-10 minutes long. Tik tok is destroying attention spans that’s why I try to stay away from reels and shit but it’s hard when it’s the first you see when you open the app!!! I don’t fuck with it!
The song still exists. It's up to the individual if what they hear is worth finding more or not. Kind of makes me thankful for Shazam, now that I think about it... Lol. I can't tell you how many artists libraries I've been exposed to because I heard a segment of a song chosen for a commercial or movie trailer. Pineapple express redband trailer and MIA come to mind. It's just another version of the music machine formula. A radio friendly hit is usually never a true representation of the artist. Generally the most attractive or least threatening sample used as a lure to buy the complete product. First ones free, philosophy lol. If it's good enough, you'll want more. Buy the album, watch their videos, buy their books, see them live, explore their other works, discover their influences... How much of the artist/product you wish to consume is directly related to how appealing the small snippet you were exposed to.
Man, this is exactly what I've been saying! I'm a new artist It is a exhausting rigged game through and through. Definitely competing with influencers who don't need any instrument or anything else but a dance... There is no way another Nirvana, Winehouse, Soundgarden, Prince, or Michael Jackson can ever come to fruition with the current system. The talent is being just being completely flooded out right now...
It's the internet in general that is both the music industry's saviour and destroyer. You are now able to write and produce an entire album in the comfort of your bedroom, distribute it on one of the many social media, music and piracy platforms, and can book events simply with an email. However by making it THAT easy, you now have an overly saturated market, with people no longer really innovating because a Google search exists (as opposed to dealing with the budget you have at the time, or geographic location etc etc). There will NEVER be another queen, black Sabbath, iron maiden, Michael Jackson, Kate Bush, Cardiacs, Jimi Hendrix, Aretha Franklin, deep purple, etc etc because there's no longer an industry that pushes that kinda thing. Remember this comment in 50 years, and you tell me which artist of the 2020s is still going and is remembered for the right reasons... Bet it won't happen.
The real problem is the "people" don't "want" anything. Except belonging. So the majority will do, and take part of whatever someone "tells" them is cool and the new thing. We need to distance ourselves from culture and build our own.
The irony is music is supposed to be about building your own culture. A lot of people forgot about that after the early 2000s with the rise of social media, music shows (like American Idol),reality TV, etc. We as a society learned to be helpless consumers in a lot of ways over the past 20 years
It worries me, cause I'm finally working on a project that is exactly what I want to do and not what the mainstream might want. I think that feeling of my music not going to be cared about or listened too hurts a little, but I really love the way I'm expressing myself! Edit”I just put out my first album!”
I personally always found myself falling for artists who are passionate about their art and honest. As long as they feel it and love what they're doing I'll feel it too. The ultimate purpose of creating art is to express yourself through it after all. And there'll always be people appreciating what you're doing. So feel free to share it with the world once you're done.
Don't be afraid. Artists like NF, Hopsin and a brazilian rapper known as Letodie have an outsider style. NF himself has a music about it: "Leave me alone". I'm not an artist, but I think it's more satisfying when you suceed by doing what you really want to do
do what you believe in. there are a lot of non-mainstream artists who truly create art. björk, death grips, nine inch nails, arca, sevdaliza, and ministry are all acquired tastes, and do not appeal to mainstream but yet still make a name for themselves for being unique and passionate. just keep doing what you want to do, not what the people want
This is why I love buckethead. He gives his middle finger to mainstream, social medias, and self image(which I think that part is debatable) and focuses primarily on music and the fans.
And yet people barely care about him. Imagine if he actually did try. It'd only expand his listeners further. Tbh people like him are edgy af and are only hurting their growth.
I was talking about music with my fifteen year old daughter and pointed out that when I was her age in 1994, everyone knew about music from the 60s and could name artists, songs, etc. She told me most kids her age only know certain older songs as "TikTok" songs and that's it. Like no one she knows in school has any clue about Nirvana, U2, The Beatles, or any band pre-2010. They only know snippets of songs. So I'd say TikTok is ruining music in that way.
@@SomewhatSuitable These millennials couldn't handle the sludge metal of Bleach. They want everything to be soft sounding and soccer mom approved like Maroon 5 and AJR.
Songs being discovered through TikTok reminds me of when I discovered songs through fan-made MVs on RUclips. You know, the videos people make for movie/TV characters. A good chunk of my MP3 player was full of those songs.
I don't personally have a TikTok account, but it sounds like an ok DIY method to get exposure and target a specific type of listener. Could work as long as bands have realistic expectations.
I think halsey faked her video. Label reps now: “okay so I’ll text you asking you to make your 10th tik tok and then you’ll defiantly make one about the text ‘exposing’ me. They’ll love it”
tiktok is very toxic, especially for young people. It's a platform that causes mental problems. So it's no wonder that it affects music, too. I mean, streaming already ruined out attention span, something like " Stairway To Heaven" would be skipped instantly today because it's too long. Tiktok is even worse than Instagram, which is almost impressive.
I kinda disagree. Instagram ia worse. Tiktok is for entertainment and I rarely get content that is bad for body image. Instagram is where people pretend to have perfect lives which is awful for mental health.
@@ktheone6000 I know a lot of people my age personally who flex way to much and they're not even influencers. Their feed is basically a dream life, beautiful places, friends, romantic partners, only posting when they pass an exam etc. They overshare when they're having a blast but are silent about difficult times which makes people think that people like them have a perfect life. IG has been ranked to be the worst for young peoples' mental health.
The worst thing about TikTok is not what it's doing to music, but what it's doing to society. We now have an entire generation of young people who's sole ambition is to make a living making stupid 15 second videos of them dancing to a snippet from someone else's song, rather than go out and get a job that actually contributes something to society.
@@noparkingbp7355 Admittedly that was an unfair generalization. I should know, having to endure being called "the slack generation" (Gen X) during the early mid 90's by the older generations. Additionally, as a business owner, I have Boomers, Millennials, and Gen Z in my employ (no Gen X for some odd reason, lol) and they are all excellent employees and hard workers.
Why are we acting like tiktok is the first content sharing platform, we had vine and musicly witch where pretty much exactly like tiktok and we are currently watching this on RUclips witch has exactly the same problem
@@dagsneve7896 that's fine, but you can control your own income and still make a meaningful contribution to society with your labour. Earning a living through social media is less productive than prostitution.
As a musician who just got on TikTok this month, I find this video super interesting. I've been writing music for 10 years and working on more serious releases for 4 years. It's really hard to see little traction when you put everything into your craft. I initially resisted TikTok and most social media but at some point you have to acknowledge that releasing this type of content is giving yourself some amo that MIGHT hit the target. If the alternative is working incredibly hard on music that only your close friends will ever hear, I think we owe it to ourselves to at least try something to give ourselves a shot. That said, I 1000% agree with the negative impacts Finn discussed here. Super interesting video, thanks Finn!
Well, when talking about music and Tiktok I need to mention how (in my opinion) Tiktok "destroyed" subculture and anything "alternative". Like, I see all these girls dressed in the stuff that probably all folks in "alternative" spectrum wear and to me it just doesn't seem genuine at least for the most part. I'm not trying to gatekeep anyone from trying something new and all but at least in the past you would see a girl dressed like that and you knew 100% that they were a part of a certain culture/subculture and that they were listening to that stuff. Again, there are positives when people get exposed to music through social medias like Tiktok but on the other hand there's a lot of missing honesty and genuine thought behind it. Like for example, I still remember listening to Can you feel my heart by Bmth through Sempternal in full when I was like maybe 13,14 and connecting with it and appreciating it for music and then there's kids who discover Cyfmh through Tiktok and be like "I'mma base my whole personality of this" without checking out other stuff by Bmth and appreciating it for the sake of music in a way it should be consumed (I might come off as a gatekeeper but that's not my intention). I get that most of the demographic are young teens and all but still it makes you question the whole thing. The point is like you said Finn there are good things about Tiktok but also there are some quite questionable things about it
The “alternative” style is like people wearing nirvana or metallica shirts. I remember a guy in school said I should get a disturbed shirt, I said I don’t really listen to them (at the time) but he said “so what” and my thought process was why would I wear a shirt for a band I don’t listen to? I think gate keeping can sometimes be good, I only say this because as a Star Wars, I’ve seen it go from a “nerdy” thing, to a trendy thing that everyone buys mech for even if they’ve never seen a movie before the sequel trilogy. The mandalorian show was great but you bet half the people acting like fans really just wanted to buy baby yoda backpacks
Social media, in general, is going to be our downfall. It's turned human interaction into a game devoid of context and any semblance of real emotional depth. On social media, we do things for likes and views and in that pursuit we will say/write shit that we normally wouldn't say. And with the trend to make everything shorter, that tendency is only going to become more extreme. It's funny what people will say when they don't have to see the look on someone's face when they read it. Now how is music going to suffer from that? Well, music in general has slowly been homogenizing over the decades. Variety and dynamics have suffered massively -- it's only going become even more monotonous and boring in places like TikTok.
I find the way you talk intriguing my friend. And I definately agree. I mean, how extreme can it really go? Until the point we just become like the fat couple on Wall-E sat in a chair staring at a holographic screen all day maybe? What’s your thoughts
@@xenlad7317 I actually think WALL-E is one of the most frighteningly well-conceived science fiction films of the last 20 years for the reasons you illustrated. And at the middle of that you have story of two robots falling in love. Pixar's best movie and they haven't even come close to it since.
I’m at work in a metal factory sweating my ballz off listening to this video And I’m just like it pretty cool some one actually acknowledged people like me working in this hot summer heat lol but thank you for making theses awesome videos getting me through my day at work! Keep up the good work homie!
On Mike Shinoda’s comment: young artists (as in Gen Z) are often pretty comfortable with TikTok, it’s really the slightly older ones who find it hard. As a boomer I get pretty skeptical about people saying X is ruining music. In my lifetime music has been “ruined” by the Beatles, disco, punk, rap and so on.
I keep waiting for it to be officially ruined but it just never happens...I am almost disappointed at this point. Been told music is being ruined my whole life yet I keep finding cool shit and I'm pushing 40 lkl
I think the Lorna Shore part has always been a thing. Myspace on with "core" bands its always been about the breakdown and waiting for the song to build and let it drop and thats what makes the song. Can't forget the "m0st br007al br3akd0wns of 2009" comp videos on RUclips 🤣
I'm an art artist, not a content creator. It's BS that middle-aged small business owners are dancing the same dances 14-year-olds made up to try to stay relevant in algorithms
i’ve always viewed tiktok as a stage, great artists put on great performances and every tiktok you post is an opportunity to play the biggest show of your life. i think viewing it that way has helped me let go of some of the resentment i feel about having to do it.
If it wasn’t for ticktok I might not have discovered Jeris so I agree with you. It’s funny as I don’t watch tick Tok but if I am correct it helped you jeris? Very talented artist big fan sir.
Molchat Doma definitely deserved a shout out IMO. Everyone beyond eastern Europe found out about them and many more post punk/ goth/ darkwave bands through TickTock
The only reason I watched this video was to see lf they were mentioned. I love how organically their music grew around the world for different generations to enjoy.
Yeah, I've uploaded one bit of their song on my tik tok account (that I rarely use) and that became one of my most accessed videos. Never knew they were that famous on the platform till that...
If you're trying to make mainstream music then yes, this effects how you go about marketing But everyone producing anything outside of the mainstream shouldn't stress about TikTok
Yeah as usual. The latest Black Metal band or Jazz group will probably not give a ahit about Tik Tok and will be mostly fine (might be pennyless for a while though).
yep. everything on tiktok is mainstream pop, which is a genre that’s always been about looks, numbers, and ear worms/sound bites. it’s just a new medium for listening to it
I think this whole phenomenon just speaks to a larger point. This day and age is so saturated with information and stimuli so the attention span gradually gets shorter and shorter and TikTok perfectly placates to that.
My favorite part is the "boo hoo poor artists" bit. Every time I start to feel sorry for actors and musicians I remember that my job is in a factory where it's 90°f in the winter and this week especially it's just ungodly hot.
I had only downloaded tiktok within the past year, and I went to BMTH concert this year and my sister and I were just absolutely blown away by how many new fans were there, and it completely makes sense now
Snapchat is poisoning the youth. Instagram is poisoning the youth. Facebook is poisoning the youth. MySpace is poisoning the youth. Friendster is poisoning the youth. AOL is poisoning the youth. MTV is poisoning the youth.
@@liampatrick3110 Explain how my roommate who never was diagnosed ever in his life (we are 30) starts watching watching tik toks and then all of sudden claims he is autistic and has ticks? Which he never showed signs of either as we grew up.
I think the creativity and visuals of "girls falling on beds" is something to be commended! It's cool as hell and teenage girls don't wreck bring me to the horizon. They're allowed to like it.
Pop music has always been about those 15 seconds of catchingness going viral. It doesn't matter the platform... Ever since radio or tv people would pick the catchiest part of a song for a commercial... And by pop music I mean anything popular at the moment since pop is not a genre on its own.
And there have been radio edits of songs since forever. A good example of this being Dream Theater - Pull Me Under. The full song clocks in at around 8 minutes, it was condensed to around 4 and a half minutes for radio.
Industry plants are no different than the prefab that littered 60s and 70s. It's just like any other industry. Even with the saturation of music online, the marketing is still targeted.
My dad produced a song that got REALLY REALLY popular on Tik tok (make you mine by PUBLIC). Whenever I was scrolling through tiktok and came across a video with the song in it, it was always the same part of the song. Now as you can probably tell, I’ve heard that song so many times, and that part is good, but for sure not the best part of the song. I’m definitely the kind of person that likes meaningful songs that I could preferably relate to. It’s really horrible in my eyes that music isn’t seen as one of the best resources we have anymore, it’s more of a catchy song blows up and for about a week everyone loves it. That’s why there’s no real “timeless” modern pop songs.
Everyone over 40 or in my case 50 went oh my Gawd I’m old remembering Institutionalized!! That album cover was so iconic as well! ! From albums to cassettes kids won’t understand actually holding something from an artist when your playing their jams on Spotify
Speaking as an artist myself, I’ve benefited from TikTok on a couple different occasions. I understand the point of view from Mike Shinoda and Halsy but I think what people forget is how TikTok makes the song blow up and go viral…because people hear the snippet and then go play the actual song on whatever streaming service they use (usually RUclips, Spotify and Apple Music from the analytics I’ve seen from myself). People who discover those 10 seconds on the platform do actually go and listen to the full song or at least a majority of it elsewhere and that is what gets you paid. 🔥💰
Super insightful. The comparison to people grinding normal jobs with no one cheering them on hit home #firstworldproblems. Thanks for another great video
19:34 I think the difference now is that yes, whilst the artists have always had to do x amount of promo work, now they have to figure it all out themselves and do it PRE getting signed. Record labels used to seek out artists, pay them advances, pay to advertise and promote them. Yes the artists had to do a lot of hard work but they were directed and told what to do with interviews and video shoots etc so they could focus on writing and perfecting their art, not worrying about whether a promo idea will work or not. Now, you have to be viral before the record company looks at you, and the deals aren't what they were either. I've self released 6 albums and 7 eps, but I'm not a businesswoman, I'm an artist. Unfortunately a lot of the time these are two separate skill sets. And I recorded half my music while I was homeless into an iPad and mixed it myself in libraries, I don't lack motivation.
Best part is how record labels force artists to make that kind of music that can easily be used in short videos. Getting told to make music so people on a third party platform can use it.
The industry has kind of always been that way. If you wanted a label to consider you, you had to wow them within 30 seconds. A&R guys rarely listened to an entire song. Then when they choose a single, the usually reduced it down to 3 minutes, so in most cases there was a radio edit making the song shorter.
Just like with anything - as every label tries to push their artists to make viral vids, the entire thing will lose it's novelty and it becomes harder and harder to actually do on Tik Tok. There will be another platform that comes along and pushes music again but in it's own way. BTW - I think this is one of the best vids you've ever made and this will likely blow up. Other people have talked about this but you covered it super well in a broad stroke.
At least back in the day when musicians did press, it was quality entertainment. Like tv shows and radio interviews, that was interesting to watch/listen to. It wasn’t some cringey 6 second video of whatever trend the “cool kids” do on tiktok (I refuse to get the app). And photoshoots turned into posters we put on our walls, not a post to look at for 0.4 seconds, tap like and then get lost in the feed and never seen or thought about again.
I could make 2 or 3 albums based on all the songs I have discovered on Tiktok. The issue for myself is you find an awesome song, search for it, love it. But then every single video you watch is playing the same songs. It's as if creators only know of five songs: That "Oh no" song, slowed down Indila-Danse, that "coffee only costs a dime" song, the "My mother told me" and "Hoist the colors" from Pirates of the Caribbean songs.... and now they're overplaying "Running up that Hill."
@@brainderp808 I would just say that’s all social media. FB, Insta, Twitter, Reddit, Tik Tok. They all have one or two useful aspects but by and large they’re fucking awful
Yup, this has been going on forever. Before tiktok, it was basically hearing hooks of a song on a commercial. Whether it was a t.v. commercial or radio commercial. Even when a popular song is used in a movie or as the opening song to a t.v. show, they either break it down to just a few seconds of the hook, or it's edited to contain as many catchy hooks as the song as all in just a short minute.
This was such an incredible, well presented video. It is going to be added to my list of reference videos for when people ask me why I strongly dislike and will never use Tik Tok. Well done!!
A true musical artist. The Prince of darkness Mr. OZZY osbourne, sounds like he had successful surgery and is home recovering. May he return to the stage and crush it again, 1 last time.
you can argue that it ruined it. The same can be applied to old music as well. Some people find old music through TikTok (although rare) and discover a whole decade of music. I do think TikTok is a good platform for finding a new song to loving an artist they never heard of, but it can also drown out other artists. it's like hitting a bullseye at 100 metres and blindfolded.
@1:06, I find it funny that you mention how it is reduced to 5 or 6 second sound bites. Just yesterday I was watching your What Killed Thrash Metal music video and the 4-second Napalm Death song, with the British announcer says "wh-wh-was that it? How come so short." Love it. Keep up the good work. Also, Love the "Bloodlet" banner directly behind your left shoulder!!!
TikTok definitely ruined music, I feel like people are only going to associate a popular song or artist with a dance on TikTok as opposed to taking the time to listen to that artist discography.
That’s just not true though. If that was the case it wouldn’t transfer to spotty and Apple Music. A lot of people get these songs stuck in their head and they later go look it up. It’s just another hustle, another hurdle, and as some see it, another opportunity to get yourself out there. There is actual data to support this. Not just a feeling. If it didn’t transfer it wouldn’t be seen as a marketing tool, just social media.
Tiktok has ruined more than music, it’s ruined the fanbase of artists. Cause it’s like when Nirvana got popular and a LOT of people only listened or knew of Smells Like Teen Spirit and only went for that, except these fans can’t even sing along with a whole song, they can sing like 3 bars from it and that’s it.
The impression of Tik Tok, as a 35yr old man, who’s never/will never set up an account: >ahem< “Look at me…aren’t I sexy, and quarky, and interesting? Tell me I’m sexy, tell me I’m quarky…and interesting…omg. I have so many emotions & feelings that are so existential & deep…look at me. Aren’t I sexy?”
As a producer of 10 years who's struggled and worked my ass off and gotten no recognition, this hits hard. I produce music on software and don't make much money so DJing at clubs and stuff isn't an option. I've got a handful of followers on SoundCloud but it really feels like if I don't do TikToks there's simply no hope for me. My main issue isn't the cringe, or being a bitter almost 30 year old, it's the fact that I don't want Chinese spyware to be my only option for getting noticed. That and I simply suck balls at social media, I can't even exceed 99 followers on Instagram and don't make enough money to pay a promoter. Feels really futile and it's getting hard to keep going.
that’s what sucks about the current music scene these days in the world of social media. Likes or followers is what’s determining what’s popular or good instead of the actual music. Good music will stand the test of time, not likes or followers, but it’s getting more difficult for the good music to get out there, especially when artists don’t want to do the TikTok or even IG for the reasons you’ve stated.
@@ASJerrell I uploaded my older stuff onto another channel specifically for that a few years ago but it didn't get much attention so I haven't used it for any newer stuff because it seems pointless, unless you're already notable or add "type beat" to something on RUclips, the algorithm punishes you/doesn't promote you. I've had more success and engagement on SoundCloud so that's what I prioritize. For what it's worth, here's the channel: ruclips.net/channel/UCya1ElM8EW4blpu3ndj0PAw If you want the more recent stuff, here's my SoundCloud: soundcloud.app.goo.gl/PTM5a
This isn't related to just this video, but I love your all-encompassing and bias free approach to the topics on your channel. You always bring up both sides of an argument, and instead of offering one-way solutions, you encourage your audience to engage with both of those sides & think about the subject themselves. Really refreshing and has been a great philosophy to apply to other things in my life. So yeah, thanks Finn!
In 2 to 5 years from now there is no telling what the next trend will be. Artist and fans just have to roll with it as they always have. Things change constantly.
Tiktok is good for throw away music. How many of these break through artist will be remembered in 10 years. Hardly any. Everyone will be waiting for the next big thing
I think that's how most popular music has been for the last decade. These songs r "happening & kool" now. But ppl will not be listening to this music 20 years from now. As an artist THAT is what I'm striving for
Thanks for explaining TikTok from a music marketing perspective to a musician boomer like I am. It’s hard to get into a platform where it feels like it isn’t made for you, but the industry needs it for its well-being. Hope you continue to make more content like this.
We went from the radio playing the whole song, to MTV's TRL segmenting 30 seconds of a song, down to tiktok segmenting 10 seconds of a song. Progression.
There’s a singer named Sam Ryder on the pop side of things who blew up making pretty incredible covers of songs on tik tok. Then in 2022 he got the opportunity of a lifetime to represent the UK in EuroVision. He came in second place to a Ukrainian rap group but as a result his song has absolutely blown up in the UK and has hit at least number 2 if not number one over there. And all of this started from him making covers on tik tok
I find it amusing that people blame tiktok or China for what shows up on their feed. The algorithm is based on what you give more attention to. Thus, if you’re not seeing a lot of unattractive people or people with disabilities then you’re probably not interacting much with these types of videos when they do come across your feed. I find I just have to like 1 type of video or let it replay more than once and BAM I am suddenly flooded with a lot more videos like that one.
I don't get this tiktok hype. Saw a girl recently dancing in front of her phone, checking the footage, doing it again. She sees me and her head turns embarrassingly red, like you don't have a problem with cringy dances and sharing it online, but you have one if people notice it irl? Like a mate of mine likes to say "when you're an influencer on tiktok, it's like you built the nicest stick in the home for the mentaly challenged" (and yes, I know I sound like angry old man. I'd have never thought I'd turn into one, but we're reaching superficial and fake levels that are just off the charts imo)
I get where you're coming from, but I'd like to challenge you, here. I think there is something about revealing the process of an artform that takes away the mystery, it causes you to see the result much differently. I know that a ton of photography I've done...the end result looks really cool (imo), but the process of getting there? I was posing in weird ways in weird places in public that probably looked so strange or stupid to anyone who witnessed it. I think tiktok is similar and that's why the girl was embarrassed, because you were witnessing her in a vulnerable moment of her creative process. I get that a lot of people see fakeness in social media but I don't think it encompasses the entirety of it. Lol you totally DO sound like an angry old man but at least you can admit it! Every generation will cycle through its forms of expression and creativity! I see tiktok as just another outlet for this
@@eesynopsis7393 I think I get it, I mean most people don't have that artistic background or understanding to get a grasp of the work behind your work, but are still mentally in older times where it were mostly actual learned artists doing this kind of expressive behavior and now everyone can create artistic material with the right filter, the right settings and the right idea or the right hashtags, I think that is what most people still can't comprehend (me included)... I mean if they have fun doing it, go for it, we made sure cringy stuff too back in the day (without cameras luckily) but pleaaase don't think I will ever think of it as "aaaah the Michelangelo of its time has arrived" :D
@@jonasfischer878 Have you heard of G.O.A.T. By polyphia? Young peeps, incredible musicians. Their main guitarist Tim posts on Tiktok and starts trends of other players trying to cover it. I would consider that piece modern Michelangelo-esque
I remember when tool came out with their last album, knickknacks Taylor swift away from the number one spot, and their fans couldn't comprehend that most of their songs were ten minutes long lol.
Yeah man the way Tik Tok has contributed to wage stagnation and inflation in the housing market, not to mention the way Tik Tok disinvested in mental health and allowed self-serving dog whistles to infiltrate their political system, all while deregulating the fossil fuel market and pumping billions into climate change denial is truly unforgivable.
I found a lot of my favorite songs from TV shows. Small little clips played between scenes. Whole genres, even. This seems like the same thing. I can't claim to be above it, even though I find tiktok tedious (am old, eep). But you make a good point about there not being a whole lot of room for the darker sounds and things that aren't super memey. Tv shows have a bit of a wider room to play there and even color the music itself sometimes.
I don't see an issue with the brevity of the clips. Anyone writing music knows you need a hook. There is no hook that lasts 4 minutes. As for artists needing to do this, I have little sympathy. I started playing in bands pre-internet. We had to spend many hours plastering fliers for shows everywhere. We had to drive to record stores to leave free demo tapes (paid for out of our pocket) that had our phone number and mailing address on it. I can't even imagine how much easier it is to post a tiktok with a link to my Spotify or IG to spread my information far easier. Tik Tok didn't ruin anything. It's not perfect, but it's just an evolution of what used to be done already (its just easier to do now).
Exactly, my GF watches it all the time and it's 90% people standing around with captions and music playing. The editing is awful, the acting is awful and there's no real value to it. I find maybe 1 in 30 tiktoks she shows me actually funny.
Honestly i found most of my music through quarantine by going on youtube and going into music rabbit holes. Went from hard rock/metal (softer than death metal and metalcore type stuff) to music that sounds like alligators having loud relations with a garbage disposal within 4 years.
We're devolving. I'm glad I don't pay attention to Tik Tok, which seems to be made for kids, or something. Give me a full Shpongle album any day of the week.
I have a project that's like an experimental trip hop /lounge project had it for over 10 years made a few albums for it. Literally for my own personal enjoyment. I've never promoted it, I have a bearly active Facebook page for it. That's it.. last year some tic tok (er) used one of my songs for some video and I went from having 1 Monthly listeners on Spotify (Me) to 1500 with this one song being played nearly 20000 times.. Ive been a musician for 20 years and this one tictok fad or phase involving one of my songs has eclipsed all of my previous projects Spotify numbers combined.
Finn, to your comment about "what about the teachers and construction workers" I think you're forgetting the majority of tiktok artists like myself don't have the funds to work on music full time. Many of us are those teachers and construction workers along with trying to make it in music. So all im saying is you should have sympathy for smaller artists putting all of their free time into content creation. Im a teacher myself. And I have to balance "real" work life and my music career. Most of us aren't as privileged as your beloved jerris Johnson. - heff from heff & the e-boys
Gotta be honest, calling other people privileged is a terrible terrible look. My advice is don’t hate, congratulate. You can find 20 minutes a day to make TikToks
Can you please talk about Death Grips? Like they've been doing the exact opposite of what the industry wants, but managed to build a very passionate following
@@startervisions i mean yeah. They got super popular for it, and that's amazing for them, but what used to be a super deep song is now used by edgy teenagers or in anime edits of characters falling off of a building. The problem is not TikTok itself, Feel Nothing by The Plot In You got super popular because of TikTok workout videos, and i have no problem with that, i still love the song, but seeing how cringe the Can You Feel My Heart videos are, i just can't take the song seriously lol. Right now i just listen to everything else on Sempiternal
@@andre8273 especially when you see the majority of people listening to it are those "edgy" teens. It kinda kills the feel for me. But I guess a couple years ago I was that edgy teen so maybe we are just matured.
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I can't. My Nord VPN is blocking it as I have set my IP to North Korea.
I'm sure that RSL probably pays you the big bucks, but they're a kind of a casino for kids. I know that people can make their own choices and blah blah blah, but I want to respectfully ask you to reconsider or think about their sponsorship. Take it for what it's worth and tell me to shove it if you want, but maybe read a little more on the critiques of their business model and make up your own mind if you haven't done so already. I'm gonna watch your content regardless, and I know how good they pay, so no hate or disrespect, just wanted to put it out there.
@@CannibalCommunist He's kind of a hypocrite.
dude you're really the single blogger who's still promoting this abomination in 2022
@@teacherfromthejungles6671 His philosophy is money over all anyways, so it's not surprising.
Condensing songs into quick sound bites to capture the ever-shortening attention span of social media users is not just a problem confined to music. It can also be applied to journalism, scientific discoveries, literature, gaming, or any kind of meaningful debate. All of these areas sacrifice depth in favour of delivering bite-sized content, and this generation’s culture increasingly suffers for it.
Phil DeFranco mentioned that over the years he had to modify how he does his content to meet this "standard" with many edits and talking quickly to get the most information out to keep the new attention span limitations. You can see it very obviously when watching one of his edited news clips compared to his interviews on his show where the pace is more leisurely.
Well said
Idk. On the otherhand long form podcasts and interviews are now a thing thanks to RUclips
Agree 💯💯💯💯
@@joeferris5086 you'd be suprised at how few people are listening in full. I dont have specific numbers but there are podcasters who have brought up the fact that people are only listening to their shows in portions
TikTok is destroying art and replacing it with quantity over quality mid content.
Agree, TikTok basically is doing what fastfood did to regular food, but on the art case, everyone writes music to fit into the trends of this garbage instead of writing actually good songs
Walmart for music. You can get every genre in one place but like Walmart goods it only last a year maybe two then it’s forgotten and replaced by another cheap item.
music is fucked either way, OVER SATURATION of the market plus over produced souless, mindless garbage
Tiktok is not destroying art, its destroying MINDS! Everything else is a victim.
art is that destruction you are talking about itself my guy
I can perfectly recall a time when filming and recording vertically was seen as a joke by the public.
Still is to most cinematographers
U mean like all of 2 yrs ago when MTV tried to launch quibi or whatever?
I still dislike it as a consumer
2012-18
@@el.xu4n Same, here.
It’s kinda sad. One day I tried showing one of my friends “Can You Feel My Heart” after I only saw it about three times when I only had RUclips at the point. I showed them the song, and they said “Omg, I hate that song” which kinda made me sad because they have only heard the overused part that’s on TikTok.
No even before people have said they hate that song even. I dont think its bad in my opinion
Sadly some sad shit. I've loved that song since it dropped in 2013.
Literally omg. Short-form content ruined some actual good songs :(
What do you think about that gigachad thing? Imo its kinds funny
@@Ekii2 facts
Even if you don't have tik tok, it still invades your life through other platforms. It's a wild and terrifying phenomenon that is beyond our control.
All you have to do is overhaul the education system and Tic-Toc is no longer a problem since it is a requirement to have an IQ under 60 in order participate.
Yes perfectly said! I choose not to engage/join tic-tok due to its attention-robbing tactics. Like u suggest, it still infiltrates our lives & I’ve watched quite a few videos/docs on the harm it seems to perpetuate eg eating disorders, erratic tics, men (mainly) paying underage girls to be sexual on tic tok lives.
Although still in it’s infancy, I believe in the future it will cause more harm then good for younger generations.
Geez I joined twitter this year & it’s difficult for me to get off that- id NEVER get anything done if I joined tik tok! 😂❤
Oh no we are ALL GONNA BE DOOMED xDDDD
Close social media and play RuneScape or do something else outside
I can't keep up with the amount of trends :(
Not to mention that it has direct and indirect ties to the CCP. You should look at the type of content they promote in China on TikTok compared to in the West. >___>
Fuck Tik Tok, a song (a good song) says something. What can you say in 10 seconds. It's just a platform dedicated to meme culture.
Here's something you can say in half of ten seconds in a song;
"You suffer, but why."
vine 2.0
i don't wanna change the 69
You Suffer - Napalm Death really spoke to me 😢 Best 1 second of my life 😍
@@abacus6034 hey, that's disrespectful.
It's 2 seconds long
It's like the new version of ringtone songs. Right before smart phones blew up, lots of people wanted music as their phone ringtone so the most memorable 5 or 10 second bits would be clipped to make the ringtones. I remember people back then thought this was awful for music. It's hard to say they were wrong. It seems like attention spans are decreasing in general.
So true
Great point! I forgot about ringtones
@ghost mall twitter users have short attention spans and for some reason twitter rules the world so people think people's attention spans are shortening, tiktok doesn't help either
I have My Way by Limp Bizkit as my ringtone since I got so over stock iPhone ringtones lol. The other day I had to explain what ringtones were to a couple of the high school kids I’m in charge of at work. It’s so weird because everybody was all about ringtones back when I was in high school. Make Ringtones Great Again I say.
I miss my attention span lol
I think with the way tik tok is going with music it's bound to force some reactionary rebellion scene where new artists agressively don't use tik tok and promote themselves in a new and interesting way. Similar to how grunge was a reaction to all the hair metal stuff. Cos you gotta remember as soon as something becomes popular it's no longer cool
💯💯
I hope so
Tik Tok is gonna die
really hope so
that is a great direction but it takes one person who likes the song to make a tiktok with it and it can blow up there... it's very hard to escape an app that billions of people use but i hope something comes out of this idea
Social media needs to focus more on the "social" and a lot less on the "media"
“Don’t worry about the material ethics that go with music. It doesn’t matter what you look like, or anything. It doesn’t matter what your product looks like - it’s what it sounds like.” - Kurt Cobain
thats works back in the 80-early 90s maybe..now its 110% style over substance
@@b1gnutt That is why very few of those style artists will be around for a long time or even remembered.
@@Dropkickpunk76 remember lil pump?
Something I think about is the masses that make music popular. I think that consuming group is younger now. It used to be teens and young adults because they only now have enough money to buy CDs and players and all that. Now, you can consume all music for basically free.
The same goes for RUclips success. I’d love to see the percentage of ad revenue earned from children. I’d also love to see how internet content affects the brain.
Love the quote 👍👍
@@b1gnutt I agree, I think. We're past the Gen X prime, so, if fashion is what catches my grown kids attention, then fine. I wouldn't have caught Nirvana on MTV if it weren't how different they sounded from the awful bands like Poison.
I don't really understand Tik Tok culture at all, but I don't think I'm necessarily supposed to. My parents didn't get Myspace, their parents didn't get Beatlemania, and the Tik Tokers' kids will have their own thing that stumps the old guard of culture. In 2040 I'm sure the big Tik Tok music trends will be just as hilariously dated as flip phone era ringtone rap and Y2K-era boy band videos are now. I say let the kids do their dances, this is their generation's cultural moment and complaining about how it isn't the good old days does nothing helpful.
Totally agree!
I just feel we are headed in an unhealthy direction. Like sure parents may also have said that to myspace, or older generations not only didn't understand the beatles but thought it was poisonous for their youth, but this tiktok era is legitimately unhealthy for mental health. No one has ever needed this level of attention or internet clout before. Or dont even get me started on attention spans they have lol
This
@@coreyw5981 this makes sense, but also at the same time it seems good for mental health as weird as it sounds. It gives kids a platform and people to watch who feel the same way they do and gives them an outlet. I do feel like it’s bad for mental health in the sense that you say, but tbh that could be all of social media. Facebook, Instagram, everything. People want attention and validation, but it also exposes people to things they may need to hear that someone else couldn’t tell them if that makes sense
myspace took effort to use and was what caused a LOT of people to get into coding and into real world work. tik tok hasnt done anything but make people shorten their attention spans and given a LOT of incompetent low/no talent people massive ego inflation and caused every well off lazy kid to think they can lip sync for the rest of their lives to contribute to society lol.
We basically managed to make a full loop back to “Ringtone Music”, but with even worse quality 💀
TikTok hasn't ruined music, it has ruined the listener
It ruined both.
It’s both
i fear that as generations go on, the younger people will want shorter sound bytes due to a shorter attention span. like you couldn’t release a seven minute song like you could in the 1960s or 70s or whatever because the modern kids would just get bored too quickly. all this generation needs is to just slow down and listen. the problem is we want everything so quick and fast these days.
@@hisfavworstnightmare
it's always been like that I feel. we've always wanted things to be faster, to always be new, exciting, unique and more efficient. I think it's only natural we ended up here. our brains get a quick fix that's addicting as all hell and you end up not letting your phone out of your hands.
and I'm very much guilty of this lol
Its both for sure
I love BMTH.
Also, the shortening of the songs really pisses me off because it really signifies the shortening of the attention span of humans these days. I remember back when albums were the big thing, and in my honest opinion, I LOVE me a cohesive, flowing album. That feels like a lost art these days which saddens me greatly.
100% agree with you. My favorite albums are concept pieces where some songs are like 7-10 minutes long. Tik tok is destroying attention spans that’s why I try to stay away from reels and shit but it’s hard when it’s the first you see when you open the app!!! I don’t fuck with it!
The song still exists. It's up to the individual if what they hear is worth finding more or not. Kind of makes me thankful for Shazam, now that I think about it... Lol.
I can't tell you how many artists libraries I've been exposed to because I heard a segment of a song chosen for a commercial or movie trailer. Pineapple express redband trailer and MIA come to mind.
It's just another version of the music machine formula. A radio friendly hit is usually never a true representation of the artist. Generally the most attractive or least threatening sample used as a lure to buy the complete product.
First ones free, philosophy lol. If it's good enough, you'll want more. Buy the album, watch their videos, buy their books, see them live, explore their other works, discover their influences... How much of the artist/product you wish to consume is directly related to how appealing the small snippet you were exposed to.
TikTok: Reducing songs to 10-15 second clips
Grindcore: Hold my beer
Napalm Death... They think you need to trim that down a bit!
YOUSUFFERBUTWHY!
@@jon-paulfilkins7820 I think they’d have to repeat it once or twice
A.C. Was primed for Tik Tok. Off by a few years. Tragic.
Stormtroopers of death first album has very short songs yet I don’t think crossover thrash would be a hit on tik tok
Man, this is exactly what I've been saying!
I'm a new artist
It is a exhausting rigged game through and through. Definitely competing with influencers who don't need any instrument or anything else but a dance...
There is no way another Nirvana, Winehouse, Soundgarden, Prince, or Michael Jackson can ever come to fruition with the current system.
The talent is being just being completely flooded out right now...
I actually agree
Exactly.
I agree, but I feel Prince and Michael both have the business saviness and presence that may enable them success if they were of this era.
Well by commenting- I've found you! So now I get to go and listen to your music!
It's the internet in general that is both the music industry's saviour and destroyer. You are now able to write and produce an entire album in the comfort of your bedroom, distribute it on one of the many social media, music and piracy platforms, and can book events simply with an email.
However by making it THAT easy, you now have an overly saturated market, with people no longer really innovating because a Google search exists (as opposed to dealing with the budget you have at the time, or geographic location etc etc). There will NEVER be another queen, black Sabbath, iron maiden, Michael Jackson, Kate Bush, Cardiacs, Jimi Hendrix, Aretha Franklin, deep purple, etc etc because there's no longer an industry that pushes that kinda thing.
Remember this comment in 50 years, and you tell me which artist of the 2020s is still going and is remembered for the right reasons... Bet it won't happen.
The real problem is the "people" don't "want" anything. Except belonging. So the majority will do, and take part of whatever someone "tells" them is cool and the new thing. We need to distance ourselves from culture and build our own.
I think this is a very profound analysis.
Right on
Many are doing this, and likely saving themselves by so doing...
The irony is music is supposed to be about building your own culture. A lot of people forgot about that after the early 2000s with the rise of social media, music shows (like American Idol),reality TV, etc. We as a society learned to be helpless consumers in a lot of ways over the past 20 years
It worries me, cause I'm finally working on a project that is exactly what I want to do and not what the mainstream might want. I think that feeling of my music not going to be cared about or listened too hurts a little, but I really love the way I'm expressing myself!
Edit”I just put out my first album!”
I personally always found myself falling for artists who are passionate about their art and honest. As long as they feel it and love what they're doing I'll feel it too. The ultimate purpose of creating art is to express yourself through it after all. And there'll always be people appreciating what you're doing. So feel free to share it with the world once you're done.
My 100% favorite artist is bladee and most people who listen hate him.
Keep doing you, until you die.
Never appeal to the masses, ever!
Don't be afraid. Artists like NF, Hopsin and a brazilian rapper known as Letodie have an outsider style. NF himself has a music about it: "Leave me alone". I'm not an artist, but I think it's more satisfying when you suceed by doing what you really want to do
do what you believe in. there are a lot of non-mainstream artists who truly create art. björk, death grips, nine inch nails, arca, sevdaliza, and ministry are all acquired tastes, and do not appeal to mainstream but yet still make a name for themselves for being unique and passionate. just keep doing what you want to do, not what the people want
This is why I love buckethead. He gives his middle finger to mainstream, social medias, and self image(which I think that part is debatable) and focuses primarily on music and the fans.
And yet people barely care about him. Imagine if he actually did try. It'd only expand his listeners further. Tbh people like him are edgy af and are only hurting their growth.
@@TheCpj1976 Tell this knob.
Bucketheaad should go on tik tok!
@@TheCpj1976 outstanding point 👏👏
@IGNI Catulhu94 doesn't matter if he tried, people as a whole aren't into his music.
At an early age Motorhead taught me that you don't have to be pretty to make great music.
I was talking about music with my fifteen year old daughter and pointed out that when I was her age in 1994, everyone knew about music from the 60s and could name artists, songs, etc. She told me most kids her age only know certain older songs as "TikTok" songs and that's it. Like no one she knows in school has any clue about Nirvana, U2, The Beatles, or any band pre-2010. They only know snippets of songs. So I'd say TikTok is ruining music in that way.
Maybe some Nirvana Tik-toks are needed
@@christiandauz3742 Nirvana has been blowing up on Tik Tok since The Batman premiered. That song “Something In the Way” is all over the platform
@@SomewhatSuitable These millennials couldn't handle the sludge metal of Bleach. They want everything to be soft sounding and soccer mom approved like Maroon 5 and AJR.
@@whenfatkillsfat803 lmao
@@whenfatkillsfat803 damn millennials
Songs being discovered through TikTok reminds me of when I discovered songs through fan-made MVs on RUclips. You know, the videos people make for movie/TV characters. A good chunk of my MP3 player was full of those songs.
At least the fan made AMVs actually took effort to make
I don't personally have a TikTok account, but it sounds like an ok DIY method to get exposure and target a specific type of listener. Could work as long as bands have realistic expectations.
So let me get this straight, they went viral on TikTok talking about how their record labels tell them they have to go viral on TikTok?…….Yeah…okay.
I think halsey faked her video.
Label reps now: “okay so I’ll text you asking you to make your 10th tik tok and then you’ll defiantly make one about the text ‘exposing’ me. They’ll love it”
Exactly
hmm, not funny haha, funny weird.
tiktok is very toxic, especially for young people. It's a platform that causes mental problems. So it's no wonder that it affects music, too.
I mean, streaming already ruined out attention span, something like " Stairway To Heaven" would be skipped instantly today because it's too long.
Tiktok is even worse than Instagram, which is almost impressive.
Stairway to heaven is fucking awful to be fair!
I kinda disagree. Instagram ia worse. Tiktok is for entertainment and I rarely get content that is bad for body image. Instagram is where people pretend to have perfect lives which is awful for mental health.
@@NadezdaBeka instagram is innocent, just a few people that are like that, there's nothing wrong other than that
@@ktheone6000 I know a lot of people my age personally who flex way to much and they're not even influencers. Their feed is basically a dream life, beautiful places, friends, romantic partners, only posting when they pass an exam etc. They overshare when they're having a blast but are silent about difficult times which makes people think that people like them have a perfect life. IG has been ranked to be the worst for young peoples' mental health.
I think if anyone but Taylor Swift made "All Too Well" it wouldn't be a hit.
The worst thing about TikTok is not what it's doing to music, but what it's doing to society.
We now have an entire generation of young people who's sole ambition is to make a living making stupid 15 second videos of them dancing to a snippet from someone else's song, rather than go out and get a job that actually contributes something to society.
Definitely a hyberpole. Our entire generation most definitely doesn’t all want to be tik tokers
@@noparkingbp7355 Admittedly that was an unfair generalization. I should know, having to endure being called "the slack generation" (Gen X) during the early mid 90's by the older generations.
Additionally, as a business owner, I have Boomers, Millennials, and Gen Z in my employ (no Gen X for some odd reason, lol) and they are all excellent employees and hard workers.
Why are we acting like tiktok is the first content sharing platform, we had vine and musicly witch where pretty much exactly like tiktok and we are currently watching this on RUclips witch has exactly the same problem
Yea they rather want to control their own income rather than work and be slave for some boss thats gonna underpay them and fire them lol
@@dagsneve7896 that's fine, but you can control your own income and still make a meaningful contribution to society with your labour.
Earning a living through social media is less productive than prostitution.
As a musician who just got on TikTok this month, I find this video super interesting. I've been writing music for 10 years and working on more serious releases for 4 years. It's really hard to see little traction when you put everything into your craft. I initially resisted TikTok and most social media but at some point you have to acknowledge that releasing this type of content is giving yourself some amo that MIGHT hit the target. If the alternative is working incredibly hard on music that only your close friends will ever hear, I think we owe it to ourselves to at least try something to give ourselves a shot. That said, I 1000% agree with the negative impacts Finn discussed here. Super interesting video, thanks Finn!
Well said
@@ThePunkRockMBA 🙏
Well, when talking about music and Tiktok I need to mention how (in my opinion) Tiktok "destroyed" subculture and anything "alternative". Like, I see all these girls dressed in the stuff that probably all folks in "alternative" spectrum wear and to me it just doesn't seem genuine at least for the most part. I'm not trying to gatekeep anyone from trying something new and all but at least in the past you would see a girl dressed like that and you knew 100% that they were a part of a certain culture/subculture and that they were listening to that stuff. Again, there are positives when people get exposed to music through social medias like Tiktok but on the other hand there's a lot of missing honesty and genuine thought behind it. Like for example, I still remember listening to Can you feel my heart by Bmth through Sempternal in full when I was like maybe 13,14 and connecting with it and appreciating it for music and then there's kids who discover Cyfmh through Tiktok and be like "I'mma base my whole personality of this" without checking out other stuff by Bmth and appreciating it for the sake of music in a way it should be consumed (I might come off as a gatekeeper but that's not my intention). I get that most of the demographic are young teens and all but still it makes you question the whole thing. The point is like you said Finn there are good things about Tiktok but also there are some quite questionable things about it
This. It's really annoying. Stir in the shitty political climate and you have right wing "punk" girls thinking that American Idiot is their song
The “alternative” style is like people wearing nirvana or metallica shirts. I remember a guy in school said I should get a disturbed shirt, I said I don’t really listen to them (at the time) but he said “so what” and my thought process was why would I wear a shirt for a band I don’t listen to? I think gate keeping can sometimes be good, I only say this because as a Star Wars, I’ve seen it go from a “nerdy” thing, to a trendy thing that everyone buys mech for even if they’ve never seen a movie before the sequel trilogy. The mandalorian show was great but you bet half the people acting like fans really just wanted to buy baby yoda backpacks
@@JujuInFlames gatekeep the weak out. The strong will break through.
ok gatekeeper
Social media, in general, is going to be our downfall. It's turned human interaction into a game devoid of context and any semblance of real emotional depth. On social media, we do things for likes and views and in that pursuit we will say/write shit that we normally wouldn't say. And with the trend to make everything shorter, that tendency is only going to become more extreme. It's funny what people will say when they don't have to see the look on someone's face when they read it. Now how is music going to suffer from that? Well, music in general has slowly been homogenizing over the decades. Variety and dynamics have suffered massively -- it's only going become even more monotonous and boring in places like TikTok.
I find the way you talk intriguing my friend. And I definately agree. I mean, how extreme can it really go? Until the point we just become like the fat couple on Wall-E sat in a chair staring at a holographic screen all day maybe? What’s your thoughts
@@xenlad7317 I actually think WALL-E is one of the most frighteningly well-conceived science fiction films of the last 20 years for the reasons you illustrated. And at the middle of that you have story of two robots falling in love. Pixar's best movie and they haven't even come close to it since.
Social media is probably the worst thing to happen to culture in the last 50 years. Even former employers of these companies say that.
@@lonewanderer3603 why do you say 'even' like that's not a self-selecting sample?
Massive corporate malfeasance and government corruption will be our downfall...not a few apps lol
I’m at work in a metal factory sweating my ballz off listening to this video And I’m just like it pretty cool some one actually acknowledged people like me working in this hot summer heat lol but thank you for making theses awesome videos getting me through my day at work! Keep up the good work homie!
Get back to work slacker
What metal factory
Me too man. 14ft press break all day everyday. I feel you fam.
Yeah it sucks but it’s a living.
Without you, and those hard working people like you, the whole economy and society will implode into its footprint. Thank you, rock on, and stay safe.
On Mike Shinoda’s comment: young artists (as in Gen Z) are often pretty comfortable with TikTok, it’s really the slightly older ones who find it hard. As a boomer I get pretty skeptical about people saying X is ruining music. In my lifetime music has been “ruined” by the Beatles, disco, punk, rap and so on.
Exactly
I keep waiting for it to be officially ruined but it just never happens...I am almost disappointed at this point. Been told music is being ruined my whole life yet I keep finding cool shit and I'm pushing 40 lkl
Napster ruined music.
Beatles legitimately ruined music
I’ve never heard X ruined music. The last great “scene” was on Xs watch
Next big thing.. rock and metal always stands the test of time regardless of popularity. Fans are more loyal than ever before
I wonder why grindcore artists arent't blowing up on tik-tok? I mean it's literally the format for grindcore. You can fit a whole song in one vid!
Powerviolence too lol
😂😂😂
Best comment 😂
You mean blowing up? Breaking up means ending their band
Bravo lol
I only need RUclips or Spotify to discover new artists and music. I won't touch TikTok ever.
I think the Lorna Shore part has always been a thing. Myspace on with "core" bands its always been about the breakdown and waiting for the song to build and let it drop and thats what makes the song. Can't forget the "m0st br007al br3akd0wns of 2009" comp videos on RUclips 🤣
Holy shiettt how fast time flies
HTML Rulez d00d
I do enjoy a good breakdown, nothing beats a good "arf! arf!" moment 😎
@@theangelbelow88 thought not intended to be one but because of its length and that moment, that'd be a tiktok song today.
@@TWProductions90 you're probably right 😂
100% agree 👍🏽
although i hate seeing actual songs that used to be hidden gems being reduced to seconds in a stupid tik tok
I'm an art artist, not a content creator. It's BS that middle-aged small business owners are dancing the same dances 14-year-olds made up to try to stay relevant in algorithms
😂
i’ve always viewed tiktok as a stage, great artists put on great performances and every tiktok you post is an opportunity to play the biggest show of your life. i think viewing it that way has helped me let go of some of the resentment i feel about having to do it.
This is a great way too look at it! And I think I need to start looking at it this way so thank you!
ehhh. Nah Tiktok is vapid and soulless.
If it wasn’t for ticktok I might not have discovered Jeris so I agree with you. It’s funny as I don’t watch tick Tok but if I am correct it helped you jeris? Very talented artist big fan sir.
whats up dawg, love ur music bro! 💯
Hopefully the US government will finally ban tik tok for what it really is... a way for China to extract private data on Americans.
Molchat Doma definitely deserved a shout out IMO. Everyone beyond eastern Europe found out about them and many more post punk/ goth/ darkwave bands through TickTock
The only reason I watched this video was to see lf they were mentioned. I love how organically their music grew around the world for different generations to enjoy.
Oh wow they became big on YT, I heard about them through a friend... makes me ask myself where HE learned about them now
Totally agree. After I finally found the song and got into the entirety of the album I was hooked
Yeah, I've uploaded one bit of their song on my tik tok account (that I rarely use) and that became one of my most accessed videos. Never knew they were that famous on the platform till that...
I found out about them from RUclips because I like synth and dark wave. Same with Com Truise, who is also big on TikTok haha.
If you're trying to make mainstream music then yes, this effects how you go about marketing
But everyone producing anything outside of the mainstream shouldn't stress about TikTok
Yeah as usual. The latest Black Metal band or Jazz group will probably not give a ahit about Tik Tok and will be mostly fine (might be pennyless for a while though).
yep. everything on tiktok is mainstream pop, which is a genre that’s always been about looks, numbers, and ear worms/sound bites. it’s just a new medium for listening to it
This content is solid gold. You’ve presented some excellent arguments that are relevant now and that will be looked at in the future.
I think this whole phenomenon just speaks to a larger point. This day and age is so saturated with information and stimuli so the attention span gradually gets shorter and shorter and TikTok perfectly placates to that.
My favorite part is the "boo hoo poor artists" bit. Every time I start to feel sorry for actors and musicians I remember that my job is in a factory where it's 90°f in the winter and this week especially it's just ungodly hot.
Miami?
@@rogerpunk8132 lol no. It's 90° *inside* in the winter. Outside it'll still be cold as a well-digger's belt buckle.
@@CeeJayThe13th do you just step outside when it's gets to hot on your break?
@@Dancing-Bomb well I'm a smoker so I'm headed outside as often as possible.
But everyone wants to b able to put food on the table
I had only downloaded tiktok within the past year, and I went to BMTH concert this year and my sister and I were just absolutely blown away by how many new fans were there, and it completely makes sense now
TIKTOK is more or less perfect for Grindcore bands
Based on?
@@unbroken1010 grindcore songs are very short
@@bertil3887 so are pop.songs
@@bertil3887 so are punk songs
@@bertil3887 bruh ain’t no one listening to grind core in 2022
Tik tok hasn't just ruined music, it's ruined everything. As has social media
A rotten tree cannot bear good fruit. And while all social media is rotten to an extent, TikTok takes the fetid cake.
The offspring taught me that you dont have to be good looking to make good music
Ugh it's so sad.. Tik Tok is poisoning the youth.
Snapchat is poisoning the youth. Instagram is poisoning the youth. Facebook is poisoning the youth. MySpace is poisoning the youth. Friendster is poisoning the youth. AOL is poisoning the youth. MTV is poisoning the youth.
Well, Ke$ha's songs suck.
Ok Boomer
@@liampatrick3110 Explain how my roommate who never was diagnosed ever in his life (we are 30) starts watching watching tik toks and then all of sudden claims he is autistic and has ticks? Which he never showed signs of either as we grew up.
I think the creativity and visuals of "girls falling on beds" is something to be commended! It's cool as hell and teenage girls don't wreck bring me to the horizon. They're allowed to like it.
Kinda love the term 'guitar-operator' because honestly that's what many guitarists have been, even while displaying virtuosity or so
Pop music has always been about those 15 seconds of catchingness going viral. It doesn't matter the platform... Ever since radio or tv people would pick the catchiest part of a song for a commercial...
And by pop music I mean anything popular at the moment since pop is not a genre on its own.
And there have been radio edits of songs since forever. A good example of this being Dream Theater - Pull Me Under. The full song clocks in at around 8 minutes, it was condensed to around 4 and a half minutes for radio.
TikTok: The story of the Industry Plant.
Industry plants are no different than the prefab that littered 60s and 70s. It's just like any other industry. Even with the saturation of music online, the marketing is still targeted.
My dad produced a song that got REALLY REALLY popular on Tik tok (make you mine by PUBLIC). Whenever I was scrolling through tiktok and came across a video with the song in it, it was always the same part of the song. Now as you can probably tell, I’ve heard that song so many times, and that part is good, but for sure not the best part of the song. I’m definitely the kind of person that likes meaningful songs that I could preferably relate to. It’s really horrible in my eyes that music isn’t seen as one of the best resources we have anymore, it’s more of a catchy song blows up and for about a week everyone loves it. That’s why there’s no real “timeless” modern pop songs.
I actually discovered Motionless in White after hearing Another Life on tiktokso that's good, but damn that app ruined Can you feel my heart...
@@vulpes3018 I mean that for the mainstream listeners now it's a meme song
No. It’s still a great song.
@@stevemuzak8526 I know it's a great song, you don't get what i'm saying
Everyone over 40 or in my case 50 went oh my Gawd I’m old remembering Institutionalized!! That album cover was so iconic as well! ! From albums to cassettes kids won’t understand actually holding something from an artist when your playing their jams on Spotify
Speaking as an artist myself, I’ve benefited from TikTok on a couple different occasions. I understand the point of view from Mike Shinoda and Halsy but I think what people forget is how TikTok makes the song blow up and go viral…because people hear the snippet and then go play the actual song on whatever streaming service they use (usually RUclips, Spotify and Apple Music from the analytics I’ve seen from myself). People who discover those 10 seconds on the platform do actually go and listen to the full song or at least a majority of it elsewhere and that is what gets you paid. 🔥💰
U kno most artists barely get any money from streaming
Hate how people say don’t “gatekeep” but to be honest not everything has to be mainstream.. Nothing is authentic anymore it sucks
Super insightful. The comparison to people grinding normal jobs with no one cheering them on hit home #firstworldproblems. Thanks for another great video
19:34 I think the difference now is that yes, whilst the artists have always had to do x amount of promo work, now they have to figure it all out themselves and do it PRE getting signed. Record labels used to seek out artists, pay them advances, pay to advertise and promote them. Yes the artists had to do a lot of hard work but they were directed and told what to do with interviews and video shoots etc so they could focus on writing and perfecting their art, not worrying about whether a promo idea will work or not. Now, you have to be viral before the record company looks at you, and the deals aren't what they were either. I've self released 6 albums and 7 eps, but I'm not a businesswoman, I'm an artist. Unfortunately a lot of the time these are two separate skill sets. And I recorded half my music while I was homeless into an iPad and mixed it myself in libraries, I don't lack motivation.
Best part is how record labels force artists to make that kind of music that can easily be used in short videos. Getting told to make music so people on a third party platform can use it.
The industry has kind of always been that way. If you wanted a label to consider you, you had to wow them within 30 seconds. A&R guys rarely listened to an entire song. Then when they choose a single, the usually reduced it down to 3 minutes, so in most cases there was a radio edit making the song shorter.
Just like with anything - as every label tries to push their artists to make viral vids, the entire thing will lose it's novelty and it becomes harder and harder to actually do on Tik Tok. There will be another platform that comes along and pushes music again but in it's own way.
BTW - I think this is one of the best vids you've ever made and this will likely blow up. Other people have talked about this but you covered it super well in a broad stroke.
At least back in the day when musicians did press, it was quality entertainment. Like tv shows and radio interviews, that was interesting to watch/listen to. It wasn’t some cringey 6 second video of whatever trend the “cool kids” do on tiktok (I refuse to get the app). And photoshoots turned into posters we put on our walls, not a post to look at for 0.4 seconds, tap like and then get lost in the feed and never seen or thought about again.
I could make 2 or 3 albums based on all the songs I have discovered on Tiktok. The issue for myself is you find an awesome song, search for it, love it. But then every single video you watch is playing the same songs. It's as if creators only know of five songs: That "Oh no" song, slowed down Indila-Danse, that "coffee only costs a dime" song, the "My mother told me" and "Hoist the colors" from Pirates of the Caribbean songs.... and now they're overplaying "Running up that Hill."
@@brainderp808 tik tok creates one hit wonders
Because there's no originality. Tik Tok is the video cancer equivalent of Twitter.......
@@brainderp808 For the most part, yeah. I use it for travel, a little bit of entertainment, but yeah.
@@brainderp808 I would just say that’s all social media. FB, Insta, Twitter, Reddit, Tik Tok. They all have one or two useful aspects but by and large they’re fucking awful
Yup, this has been going on forever. Before tiktok, it was basically hearing hooks of a song on a commercial. Whether it was a t.v. commercial or radio commercial. Even when a popular song is used in a movie or as the opening song to a t.v. show, they either break it down to just a few seconds of the hook, or it's edited to contain as many catchy hooks as the song as all in just a short minute.
The myspace deathcore Spotify playlists are still going strong
This was such an incredible, well presented video. It is going to be added to my list of reference videos for when people ask me why I strongly dislike and will never use Tik Tok. Well done!!
fun fact: alice cooper had a similar incident, and he called Frank Zappa who told him not to correct them. go with it! he said. then came shock rock
I don’t have Tik Tok and it still ruined music for me
Me too dawg
A true musical artist. The Prince of darkness Mr. OZZY osbourne, sounds like he had successful surgery and is home recovering. May he return to the stage and crush it again, 1 last time.
Was wondering how Ozzy was doing.
Dude I don't have this app but the amount of times I've heard the ICP clip through my girls phone is unreal.
you can argue that it ruined it. The same can be applied to old music as well. Some people find old music through TikTok (although rare) and discover a whole decade of music. I do think TikTok is a good platform for finding a new song to loving an artist they never heard of, but it can also drown out other artists. it's like hitting a bullseye at 100 metres and blindfolded.
@1:06, I find it funny that you mention how it is reduced to 5 or 6 second sound bites. Just yesterday I was watching your What Killed Thrash Metal music video and the 4-second Napalm Death song, with the British announcer says "wh-wh-was that it? How come so short." Love it. Keep up the good work.
Also, Love the "Bloodlet" banner directly behind your left shoulder!!!
TikTok definitely ruined music, I feel like people are only going to associate a popular song or artist with a dance on TikTok as opposed to taking the time to listen to that artist discography.
That’s just not true though. If that was the case it wouldn’t transfer to spotty and Apple Music. A lot of people get these songs stuck in their head and they later go look it up. It’s just another hustle, another hurdle, and as some see it, another opportunity to get yourself out there.
There is actual data to support this. Not just a feeling. If it didn’t transfer it wouldn’t be seen as a marketing tool, just social media.
@@Culled no spotty transfers! I agree 👍
That’s true, if you know how to market yourself, TikTok can be helpful.
@@Culled no not really cuz those same songs barely blow up outside of tik tok and some don’t even get a million streams
Not TikTok’s fault, it’s the users
I dig the channel Finn. It’s like having an intellectual conversation about the music I love, only I don’t have to say anything clever!
Tiktok has ruined more than music, it’s ruined the fanbase of artists. Cause it’s like when Nirvana got popular and a LOT of people only listened or knew of Smells Like Teen Spirit and only went for that, except these fans can’t even sing along with a whole song, they can sing like 3 bars from it and that’s it.
The impression of Tik Tok, as a 35yr old man, who’s never/will never set up an account:
>ahem<
“Look at me…aren’t I sexy, and quarky, and interesting? Tell me I’m sexy, tell me I’m quarky…and interesting…omg.
I have so many emotions & feelings that are so existential & deep…look at me.
Aren’t I sexy?”
As a producer of 10 years who's struggled and worked my ass off and gotten no recognition, this hits hard. I produce music on software and don't make much money so DJing at clubs and stuff isn't an option. I've got a handful of followers on SoundCloud but it really feels like if I don't do TikToks there's simply no hope for me. My main issue isn't the cringe, or being a bitter almost 30 year old, it's the fact that I don't want Chinese spyware to be my only option for getting noticed. That and I simply suck balls at social media, I can't even exceed 99 followers on Instagram and don't make enough money to pay a promoter. Feels really futile and it's getting hard to keep going.
that’s what sucks about the current music scene these days in the world of social media. Likes or followers is what’s determining what’s popular or good instead of the actual music. Good music will stand the test of time, not likes or followers, but it’s getting more difficult for the good music to get out there, especially when artists don’t want to do the TikTok or even IG for the reasons you’ve stated.
So then where are you on RUclips?
@@ASJerrell I uploaded my older stuff onto another channel specifically for that a few years ago but it didn't get much attention so I haven't used it for any newer stuff because it seems pointless, unless you're already notable or add "type beat" to something on RUclips, the algorithm punishes you/doesn't promote you. I've had more success and engagement on SoundCloud so that's what I prioritize.
For what it's worth, here's the channel: ruclips.net/channel/UCya1ElM8EW4blpu3ndj0PAw
If you want the more recent stuff, here's my SoundCloud:
soundcloud.app.goo.gl/PTM5a
1st u got 20 more years b4 ur bitter
2nd if u really love it man keep pushing, you'll reach your promised land
This isn't related to just this video, but I love your all-encompassing and bias free approach to the topics on your channel. You always bring up both sides of an argument, and instead of offering one-way solutions, you encourage your audience to engage with both of those sides & think about the subject themselves.
Really refreshing and has been a great philosophy to apply to other things in my life. So yeah, thanks Finn!
Thank you!
Agreed indeed
There are very few cases in which I happily enjoy living in ignorance... TikTok and all of it's cringe is one of those very few cases.
In 2 to 5 years from now there is no telling what the next trend will be. Artist and fans just have to roll with it as they always have. Things change constantly.
Tiktok is good for throw away music. How many of these break through artist will be remembered in 10 years. Hardly any. Everyone will be waiting for the next big thing
True.
Couldn't agree more
I think that's how most popular music has been for the last decade. These songs r "happening & kool" now. But ppl will not be listening to this music 20 years from now. As an artist THAT is what I'm striving for
@@greasy2007 so you don't wanna be remember in 20 years?
@@JMPK23 I meant I would want my music to still b listened to decades later. Unlike what's on tiktok which WON'T b listened to 20 years from now
Thanks for explaining TikTok from a music marketing perspective to a musician boomer like I am. It’s hard to get into a platform where it feels like it isn’t made for you, but the industry needs it for its well-being. Hope you continue to make more content like this.
We went from the radio playing the whole song, to MTV's TRL segmenting 30 seconds of a song, down to tiktok segmenting 10 seconds of a song. Progression.
“It is evolving, just backwards”
I hate how it makes songs shorter than the song 13 in Marvin’s Marvelous Mechanical Museum
There’s a singer named Sam Ryder on the pop side of things who blew up making pretty incredible covers of songs on tik tok. Then in 2022 he got the opportunity of a lifetime to represent the UK in EuroVision. He came in second place to a Ukrainian rap group but as a result his song has absolutely blown up in the UK and has hit at least number 2 if not number one over there. And all of this started from him making covers on tik tok
I find it amusing that people blame tiktok or China for what shows up on their feed. The algorithm is based on what you give more attention to. Thus, if you’re not seeing a lot of unattractive people or people with disabilities then you’re probably not interacting much with these types of videos when they do come across your feed. I find I just have to like 1 type of video or let it replay more than once and BAM I am suddenly flooded with a lot more videos like that one.
I don't get this tiktok hype. Saw a girl recently dancing in front of her phone, checking the footage, doing it again. She sees me and her head turns embarrassingly red, like you don't have a problem with cringy dances and sharing it online, but you have one if people notice it irl? Like a mate of mine likes to say "when you're an influencer on tiktok, it's like you built the nicest stick in the home for the mentaly challenged" (and yes, I know I sound like angry old man. I'd have never thought I'd turn into one, but we're reaching superficial and fake levels that are just off the charts imo)
I get where you're coming from, but I'd like to challenge you, here. I think there is something about revealing the process of an artform that takes away the mystery, it causes you to see the result much differently. I know that a ton of photography I've done...the end result looks really cool (imo), but the process of getting there? I was posing in weird ways in weird places in public that probably looked so strange or stupid to anyone who witnessed it.
I think tiktok is similar and that's why the girl was embarrassed, because you were witnessing her in a vulnerable moment of her creative process.
I get that a lot of people see fakeness in social media but I don't think it encompasses the entirety of it. Lol you totally DO sound like an angry old man but at least you can admit it!
Every generation will cycle through its forms of expression and creativity! I see tiktok as just another outlet for this
@@eesynopsis7393 I think I get it, I mean most people don't have that artistic background or understanding to get a grasp of the work behind your work, but are still mentally in older times where it were mostly actual learned artists doing this kind of expressive behavior and now everyone can create artistic material with the right filter, the right settings and the right idea or the right hashtags, I think that is what most people still can't comprehend (me included)...
I mean if they have fun doing it, go for it, we made sure cringy stuff too back in the day (without cameras luckily) but pleaaase don't think I will ever think of it as "aaaah the Michelangelo of its time has arrived" :D
@@jonasfischer878 totally respect that lmao
@@jonasfischer878 Have you heard of G.O.A.T. By polyphia? Young peeps, incredible musicians. Their main guitarist Tim posts on Tiktok and starts trends of other players trying to cover it. I would consider that piece modern Michelangelo-esque
I remember when tool came out with their last album, knickknacks Taylor swift away from the number one spot, and their fans couldn't comprehend that most of their songs were ten minutes long lol.
Tic Tok is a major contributing factor to the downfall of our humanity.
It's happening right in front of eyes.
Yep. I’ve been thinking about this nearly every day.
Yeah man the way Tik Tok has contributed to wage stagnation and inflation in the housing market, not to mention the way Tik Tok disinvested in mental health and allowed self-serving dog whistles to infiltrate their political system, all while deregulating the fossil fuel market and pumping billions into climate change denial is truly unforgivable.
this is so funny because it sounds so dramatic but its lowkey true
Thats what your parents said about videos games and heavy metal.
boomer 🤣
I found a lot of my favorite songs from TV shows. Small little clips played between scenes. Whole genres, even. This seems like the same thing. I can't claim to be above it, even though I find tiktok tedious (am old, eep). But you make a good point about there not being a whole lot of room for the darker sounds and things that aren't super memey. Tv shows have a bit of a wider room to play there and even color the music itself sometimes.
I don't see an issue with the brevity of the clips. Anyone writing music knows you need a hook. There is no hook that lasts 4 minutes.
As for artists needing to do this, I have little sympathy. I started playing in bands pre-internet. We had to spend many hours plastering fliers for shows everywhere. We had to drive to record stores to leave free demo tapes (paid for out of our pocket) that had our phone number and mailing address on it.
I can't even imagine how much easier it is to post a tiktok with a link to my Spotify or IG to spread my information far easier.
Tik Tok didn't ruin anything. It's not perfect, but it's just an evolution of what used to be done already (its just easier to do now).
It's easier but THE QUALITY of the music is GARBAGE
I don’t get how people find tik tok funny to me it is just recycled garbage
Exactly, my GF watches it all the time and it's 90% people standing around with captions and music playing. The editing is awful, the acting is awful and there's no real value to it.
I find maybe 1 in 30 tiktoks she shows me actually funny.
Tiktok is pure garbage.
Honestly i found most of my music through quarantine by going on youtube and going into music rabbit holes. Went from hard rock/metal (softer than death metal and metalcore type stuff) to music that sounds like alligators having loud relations with a garbage disposal within 4 years.
We're devolving.
I'm glad I don't pay attention to Tik Tok, which seems to be made for kids, or something. Give me a full Shpongle album any day of the week.
I have a project that's like an experimental trip hop /lounge project had it for over 10 years made a few albums for it. Literally for my own personal enjoyment. I've never promoted it, I have a bearly active Facebook page for it. That's it.. last year some tic tok (er) used one of my songs for some video and I went from having 1 Monthly listeners on Spotify (Me) to 1500 with this one song being played nearly 20000 times.. Ive been a musician for 20 years and this one tictok fad or phase involving one of my songs has eclipsed all of my previous projects Spotify numbers combined.
Finn, to your comment about "what about the teachers and construction workers" I think you're forgetting the majority of tiktok artists like myself don't have the funds to work on music full time. Many of us are those teachers and construction workers along with trying to make it in music. So all im saying is you should have sympathy for smaller artists putting all of their free time into content creation. Im a teacher myself. And I have to balance "real" work life and my music career. Most of us aren't as privileged as your beloved jerris Johnson.
- heff from heff & the e-boys
Gotta be honest, calling other people privileged is a terrible terrible look. My advice is don’t hate, congratulate. You can find 20 minutes a day to make TikToks
@@ThePunkRockMBA you're right. Jealousy got the best of me there. Good chance he came from even rougher beginnings. Love the content finn!
Can you please talk about Death Grips? Like they've been doing the exact opposite of what the industry wants, but managed to build a very passionate following
TikTok has some funny videos but damn it ruined Can You Feel My Heart for me
Exactly ... for you
I'm glad I don't have TikTok so I don't have good songs ruined for me
@@startervisions i mean yeah. They got super popular for it, and that's amazing for them, but what used to be a super deep song is now used by edgy teenagers or in anime edits of characters falling off of a building. The problem is not TikTok itself, Feel Nothing by The Plot In You got super popular because of TikTok workout videos, and i have no problem with that, i still love the song, but seeing how cringe the Can You Feel My Heart videos are, i just can't take the song seriously lol. Right now i just listen to everything else on Sempiternal
@@andre8273 especially when you see the majority of people listening to it are those "edgy" teens. It kinda kills the feel for me. But I guess a couple years ago I was that edgy teen so maybe we are just matured.
Same, I’ve never had TikTok but I have seen a few can you feel my heart stuff and it honestly ruined the song.