Yes, please please please!!! This is something I've been trying to figure out a good (much less great) way to do this and keep stumbling (and trying to *not* stab myself while going down).
@@FailWithMe I will say, I’ve been in email marketing for the last 18 years. Email marketing for profit (at scale/ b2c) is like day trading. The reason you’re not figuring out is because you have to go deep into the tech and understanding ISPs. It’s all black box. Very difficult. But doable. I’m contemplating creating the course myself, but it would be a very expensive product (probably in the thousands) and I’m not sure I would have the market.
Agreed on pretty much everything here, but we really need to stop saying "it's easy to build a website". Sure, it's easy to throw something up I suppose but if you actually want to have a website that does something, that ranks, and that converts, you need to invest in having it done professionally. Most people have absolutely no business even attempting to build a website because they have no idea how to write effective copy, they usually have no technical ability to add the functionality that they want, and they almost never have the eye for design that is required to make sure the UI/UX is truly done well to give your client/customer/site visitor a good experience. I suppose if the bar being set is to just have something that exists, then sure..I suppose anybody could do it. Most people don't need/want a website though just to have something that exists..
I’m afraid I disagree. Sure, there are many uses for websites that require a higher level of skill, but the tools available today make it remarkably easy to create a website that looks good and has the basic functionality that many people need. In those cases where more experience and skill is necessary, get professional help. Or, of it’s not worth your time to learn and do, pay someone else to do it. But the belief that it’s too complicated makes it easy for unscrupulous “web developers” to charge a ton for an easy job. That said, if anyone feels overwhelmed, send me an email at services@incomeschool.com and I’ll give you a very fair price on building your website for you.
If those things are reasonably closely related, you could get by with 1. Otherwise I’d have even a simple website for each purpose. You could have one central site that links to them all. I haven’t yet but intent to do that.
That’s what I’d probably do, but if each of the sections were a truly separate thing, some of them might make sense to build out as separate sites. But I’d still have a summary on the personal site tying it together.
Imo, there are 2 reasons for lower views. 1. His videos are more salesy these days. this whole video feels like one big sales pitch. He made it clear he can create the website for you or he is promoting this tool that can help you make your own website. 2. The quality of information is not the same as before. The value from his videos are not the same. There isn't a lot of new information here. Literally everyone knows having a website is super helpful. But these are just my views. He is a smart guy. Expect him to have a plan to sort out the issues and bounce back with more interesting content. PS:- More shorts would also help!
I appreciate the feedback and the manner in which you gave it. It’s always interesting to see how others perceive the situation. I will say that doing much with shorts probably wouldn’t be great for this channel. The shorts that would attract the right audience probably won’t spread. I’ve done a few that were successful, but shorts often attract viewers that aren’t a good fit for the long form content on the same channel.
@@IncomeSchool also, while the necessity to have a website nowadays might be obvious for people who're into tech and marketing... There are a lot of people who are still running their businesses the old way. I've been trying to convince my dad's friend to let me create a website for his food truck business (using wix cuz I'm familiar with them) he always refused, saying only fancy restaurants need websites. I sent him this video today, hopefully he'll change his mind.
@@IncomeSchool That is correct most of the times. But these days one does come across shorts that drive you to full length videos with clickbaity content. Especially in the AI and entertainment niches.
In the video I talk through several valuable uses for a website. Sharing information and gaining the SEO benefit of that content is great. Using that to drive affiliate sales is one monetization path. But "affiliate sites" aren't a good idea. Use affiliate marketing as just one of your monetization routes and don't focus on affiliate commissions as you create content. If you have other purposes for your website too then it's going to do a lot more for you.
Awesome video! Please do a series about newsletters - I really think they are the new blogs.
You mean email marketing?
@@maryam763 yeah
Yes, please please please!!! This is something I've been trying to figure out a good (much less great) way to do this and keep stumbling (and trying to *not* stab myself while going down).
@@FailWithMe I will say, I’ve been in email marketing for the last 18 years. Email marketing for profit (at scale/ b2c) is like day trading. The reason you’re not figuring out is because you have to go deep into the tech and understanding ISPs. It’s all black box. Very difficult. But doable. I’m contemplating creating the course myself, but it would be a very expensive product (probably in the thousands) and I’m not sure I would have the market.
I've heard it's best to own your own website aka not use a hosting website. Thoughts?
You mean to host it yourself?
He mean to have your own theme. It is probaly the best but it comes with a bill. I am a developer and I am doing it myself but it comes with time.
Agreed on pretty much everything here, but we really need to stop saying "it's easy to build a website". Sure, it's easy to throw something up I suppose but if you actually want to have a website that does something, that ranks, and that converts, you need to invest in having it done professionally. Most people have absolutely no business even attempting to build a website because they have no idea how to write effective copy, they usually have no technical ability to add the functionality that they want, and they almost never have the eye for design that is required to make sure the UI/UX is truly done well to give your client/customer/site visitor a good experience. I suppose if the bar being set is to just have something that exists, then sure..I suppose anybody could do it. Most people don't need/want a website though just to have something that exists..
I’m afraid I disagree. Sure, there are many uses for websites that require a higher level of skill, but the tools available today make it remarkably easy to create a website that looks good and has the basic functionality that many people need.
In those cases where more experience and skill is necessary, get professional help. Or, of it’s not worth your time to learn and do, pay someone else to do it. But the belief that it’s too complicated makes it easy for unscrupulous “web developers” to charge a ton for an easy job.
That said, if anyone feels overwhelmed, send me an email at services@incomeschool.com and I’ll give you a very fair price on building your website for you.
not true at all
Your perspective is refreshing.
So for a person that does 4-5 different things, would one website suffice or should it be 1 website per activity?
If those things are reasonably closely related, you could get by with 1. Otherwise I’d have even a simple website for each purpose. You could have one central site that links to them all. I haven’t yet but intent to do that.
@@IncomeSchool What about a personal brand website with the Home page split into the 4-5 sections?
That’s what I’d probably do, but if each of the sections were a truly separate thing, some of them might make sense to build out as separate sites. But I’d still have a summary on the personal site tying it together.
@@IncomeSchool 100% 🙂
Thank you so much for this info.
I really think your hook and title should be interchanged
He’s going for the big pivot! Weird to have this on the income school channel
I hope you’ll stick around and see where this is going!
Your content is great and helpful on youtube. I don't get why you are not geting much views anymore!!
There’s less interest in blog based marketing now since Google and AI have disrupted the status quo. It won’t be like this for long.
Imo, there are 2 reasons for lower views.
1. His videos are more salesy these days. this whole video feels like one big sales pitch. He made it clear he can create the website for you or he is promoting this tool that can help you make your own website.
2. The quality of information is not the same as before. The value from his videos are not the same. There isn't a lot of new information here. Literally everyone knows having a website is super helpful.
But these are just my views. He is a smart guy. Expect him to have a plan to sort out the issues and bounce back with more interesting content.
PS:- More shorts would also help!
I appreciate the feedback and the manner in which you gave it. It’s always interesting to see how others perceive the situation.
I will say that doing much with shorts probably wouldn’t be great for this channel. The shorts that would attract the right audience probably won’t spread.
I’ve done a few that were successful, but shorts often attract viewers that aren’t a good fit for the long form content on the same channel.
@@IncomeSchool also, while the necessity to have a website nowadays might be obvious for people who're into tech and marketing... There are a lot of people who are still running their businesses the old way. I've been trying to convince my dad's friend to let me create a website for his food truck business (using wix cuz I'm familiar with them) he always refused, saying only fancy restaurants need websites. I sent him this video today, hopefully he'll change his mind.
@@IncomeSchool That is correct most of the times. But these days one does come across shorts that drive you to full length videos with clickbaity content. Especially in the AI and entertainment niches.
is it still a good idea after those crazy google updates ? if yes what kind of content/websites are good ? Affiliate or Informational
You can write informational content and be an affiliate. They're not mutually exclusive.
In the video I talk through several valuable uses for a website. Sharing information and gaining the SEO benefit of that content is great. Using that to drive affiliate sales is one monetization path. But "affiliate sites" aren't a good idea. Use affiliate marketing as just one of your monetization routes and don't focus on affiliate commissions as you create content. If you have other purposes for your website too then it's going to do a lot more for you.