“How McDonald’s Make Men Binge” Rory Sutherland
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- Опубликовано: 26 сен 2024
- In today’s episode of Nudge, Rory Sutherland explains:
- When to tell smokers to quit smoking
- How to double McDonald’s orders
- Ways to make Londoners recycle
- Why pensions schemes are broken
- How to make high earners pay more tax
Rory’s book Alchemy: tinyurl.com/3uc...
Sign up to the Nudge Newsletter: www.nudgepodca...
Rory brilliant as always!
Funny considering he's obese
This video was really enlightening. Rory is great!
Three cheeseburgers anyone?
McDonalds very recently fucked with the cheeseburger, doesn't taste the same. Literally spent most of my life loving them and after the last one I had will refuse to buy them again.
Il have 2 number 9s...
That’s insane!
@@MrBlaxjax Four Cheeseburgers Jeremy? Four? That’s insane!
When I used to sign on, back in the 80’s, if I got a job I’d have to sign off. Such a pain to reregister. I found that a much better option was to declare any short term work when I signed on, I would lose some money but I would still be registered. That meant, if I did no work I could still sign on quickly and easily. Had to do that for several months. Less hassle, no more feast or famine with my cash flow, and a lot less stress with the paperwork.
As a 32 year old who started smoking at 14, this is encouraging me to want to quit.
Timing can also influence your behaviour. For example, a lot of people order McDonald’s when they are tired, stressed and emotional, not necessarily starving hungry. When you order the food, your body & brain are in survival mode as the vagus nerve is stimulated. This tells the brain to eat NOW but it does not tell the body how much food to eat or when to stop eating because you’re full so naturally your eyes are bigger than your belly & you order more than you need. This sets off the surge/slump cycle in your body. It’s fast food because of this metabolic process.
In my area, a lady wanted to get to McDonald’s drive through but there was a huge queue. She then tried to jump the barriers to jump the car queue. On being told by the male security guard that she would have to wait in line she attacked him. She was a regular customer of McDonald’s apparently.
I think this was my auntie
Don’t forget hammered.
This makes me feel for the staff
@@HaggardPillockHD Yes it was awful. She became completely hysterical & tried to run him over. The staff don’t get paid enough to put up with this grief.
The drive home from work is what gets me , i get so hungry and always stop for junior chickens and mcdoubles ...... half the they taste gross though
Why cant the screen stay still?
I've always ordered more than one burger even before the touchscreens existed 😂
Have not been to McDonald's in over twenty years, nothing to do with current affairs. I like good healthy food.
I like kebabs :)
@@segamegadrive3903 Now if those were German ones, they wouldn't be unhealthy... We have THE highest quality Kebaps. We call them "Döner", though... Highlight the name, click search on google, click pictures... Yum... 😛
I frequently hear about "how the government pays you money when you contribute to your pension" - indeed in another video, it was suggested that this be stopped. I don't get it. When we make a contribution to our pension fund, it is invariably from our income, which has already been taxed. The government is merely returning the tax on the contribution. When you later withdraw from your pension, you pay tax on it - so the government gets it back. How is it a gift?
Thanks for pointing this out so simply. I never thought about it like that but thats actually so funny how little it makes sense
How else could the government fool the people into giving them a chunk of their savings?
The gift is the interest earned on the non-taxed contributions. The “value of time” you gain instead of the govt gaining.
@@Daniel-rp7nb genuine question, would that money be better invested in something else, such as gold, as opposed to whatever the default becomes for pensions?
@@CHINKICHOU manage you own pension, and invest it wisely in a global index fund
Once I noticed it, I couldn't stop seeing it: why is the camera constantly zooming in and out?
Holds attention.
@@scumdeluxedidn’t know that. Thank you for your answer
It is actually because this channel owner knows they are on thin ice regarding copywrite infringement and it’s an attempt to avoid auto-detection; see ‘full movie youtube’, illegally reproduced content almost always gently zooms.
It's so irritating
none of these people are right i believe. i think its because rory is using a macbook and they added this feature recently called center stage that automatically adjusts so that your face is always in the frame. and since rory moves it glitches quite a lot trying to position him in the middle.
I bought a McDonalds meal about 2 years ago and it reminded me why I don't eat that rubbish.
wow - really interesting!
the behaver/attitude concept was used with much success in Norway with their Prison system. They treated prisoners as "addicts" rather than criminals. With various social programs, education and rehabilitation rather than just "lock them up for 5 years". They still do that; you get the choice of a traditional cell block vs a trendy (albeit walled and secured) rehab block. Where prisoners are essentially under "house arrest". they are not locked up 23 hours a day, they have access to a kitchen to make meals, guards interact and are friends. It not only created a more congenial environment for both staff & prisoners but gives them a sense of purpose. Similar to the Military where you have chores to do, discipline through obedience, learning skills and trades but cannot leave the camp. Interestingly the ones who opted to stay in the traditional cells (locked up 20 hours a day, limited yard access, etc) were gang members and lifer style prisoners who thought the "other wing" was for sell outs and pussys! these tattoo'd up gang bangers had respect in the regular wing. I"m hard and I know it, attitude. Fantastic concept by the Countries Justice system. Again you get the choice of where to serve rather than the armed robbers go in max and the shoplifters go in Minimum. The reoffender rates went down in many areas - interesting!
Only works in ethnically homogenous countries you will find.
I do this with the burgers because I read that the chips are the least healthy part of the meal (I don’t get a drink).
Yeah, the burgers aren't that unhealthy. The fizzy drinks and the chips are.
@@SuperFranzs Depending on your definition of healthy, you can easy smash >100% of your recommended daily fat in one burger
Chips are coated in sugar or sugar syrup to make them irresistible .
I always go 3 triple cheeseburgers with extra all the toppings, a medium chocolate shake and a medium vanilla shake, maybe a medium fries
3 Triple Cheeseburgers are a legendary meal. Not sure I'm good enough to handle it all
That's insane!
Yes ! I gave up smoking at 35!
All these great ideas. How do we get some implemented?
Regards coffee, it’s not bullshit, instant coffee is awful when compared to coffee grounds brewed correctly. It’s about taste, one simply is better because it is better.
I think the big fella is projecting a bit too.
I had McDonald 2 years ago stuck in an airport, it was average at best..
I can resist
This video was good, but could you at least edit it so that watching it doesn't make us feel sick! The constant camera movement in the shot is horrible. I get you never shot it, but at least make it so we can watch it without sea sickness please.
Sorry, that’s actually a strange feature that Rory had on his camera at time of recording. There was no way to remove it in the edit (believe me I tried).
just close your eyes, if you need to move around the room shuffle your feet slowly forward so as not to bump into anything.
@@nudgepodcast. Actually it’s not a strange feature. It’s standard on a most Apple devices. next time ask your guest to turn it off. It’s easy.
This kind of podcast doesn't necessarily need to be watched
Slow and constantly moving images is a really annoying part of the 'video language' of all TV now. Witness the slowly moving cameras on talking heads in TV studios. Totally unnecessary.
I have wondered about a similar concept for weight loss / working out.
I was wondering whether motivation actually proceeds action or whether action builds motivation.
Waiting around all day to one day hope that my motivation was high enough to workout seemed less effective than starting with a minimum level (ie 20 min work out a day) and then hoping that the new routine would increase my overall motivation. It does also work the other way for sure.
Yes. Complex systems are dispositional. Bravo.
Arse
I'd love to hear Rory talk on big food and how it's making all of us fat including him.
stopped eating mc donalds because it became more expensive and you got less.
Agree and I also timed an order recently in my restaurant in Bath, UK and it took 22 minutes for three meals; this used to take maybe a minute.
That or they cocked up your order or the machines ran out of paper so you had no receipt 🧾 and no idea how quickly your food would arrive… also the staff are soulless automatons who do anything to avoid interaction with you.
It’s all due to ‘can’t get the staff’. Your order is delayed? Not enough staff. Prices gone up? ‘. Can’t get the staff, so prices go up in order to A ) raise wages and B) reduce demand.No paper in the receipt machine? / tables littered/ floor dirty? Can’t get the staff.
@@robertedwards3551I got a refund and was given the food beacuse I cancelled it after 20mins
Im a man and would rather eat fillet steak I cooked myself rather than Macdonald's. It costs the same it's justi have to wash the dishes afterwards.
Fascinating stuff Andy.
Hardly.
A filet pur cost 40e to 50eva kg.
Without anything else.
No salad. No tomatoes. No fries. No butter. No sauce. No frying fat. No energy. No water and soap for dishes.
@@obiwankenobi9439 I bought 3 kilo of fillet last week for 36E.
And used wood from my garden to cook a kilo on my braai.
When COVID happened, the GOV created the supply chain issues due to the average principal variable (or whatever it's called). You were quarantined (the marking fluff called it "lockdown" to avoid riots), we had lumberjacks working alone in the forest who initially were sent home (claiming a COVID tax benefit) unable to work. I understand there was a medical need (debatable, but I'm not a time served health care professional so will defer to people who are), but a guy chopping down trees, alone in a forest, alone in his truck driving between sites is not exactly patient Zero? This is what happens when you put a single trade (Healthcare/medical) in charge, as many GOV's did. The regular leader (PM, President, whoever) offloaded their responsibility to their Chief Medical Officer and let them run the Gov, which is many cases they did their best and was an admiral effort. Reather than by committee of various Ministers or Senators who can speak on their respective Departments before a decision is made. It was "Doctor is in charge, what they say goes" attitude. Then everyone realized how expensive it is to go to work (travel costs, childcare, clothing, food....) and where previously the "work from home" model was only a select few, as it was now precedented people could demand it. Interestingly, it highlighted how many people "do nothing", no disrespect but staff but in GOV we have a term of 70/30. 30% of the people do 70% of the work! You don't need bubbly, blonde Janet to answer the phone when the office is close as we are all working remotely or from home. Thus, business was able to reduce costs, put that saving into new technology to automate (with self service checkouts, manned by at least 1 if not 2 people....to stop shoplifiting under the guise of "assistance"). The former deli clerk is really going to tackle someone stealing? Is that not the position of a security guard, oh yeah, they are more expensive. Goes back to the Rory lecture on the hotel doorman.
Great video. I enjoy your style. Please continue this style.
At about 12 mins, yes! I have ISA and non ISA investments online and am slowly spending them in ten early years of retirement before moving on to start spending my pension savings. There's lots I can do on line with these investments but if I want to set up regular monthly withdrawals, I can only do that by printing out a form, filling it in and sending it by snail mail. And even then I can't see on line what sort of regular withdrawals I've set up. And it does make me feel that this is a weird request, even when it really isn't.
And Rory is a Christ's College legend.
Why isn’t this guy prime minister???
Why ? …to exchange carefully rehearsed insults with “learned friends” at the dispatch box!!!
Because he is smart and isn't a sociopath.
@@eat_ze_bugs This.!
Because that position is reserved for tyrannical idiots only.
Because that position is reserved for tyrannical control freaks only.
He will understand, working for oglelvy, that perception is everything, most people do not perceive their buying a vehicle with already six times the footprints of a established petrol-driven engine.
They won't know that their vehicle has contributed towards the deaths of small children and their fathers in Africa and Venezuela.
They are getting a child like pleasure for the fact that the vehicle has not pushed out any fumes at the point of use.
The same sort of people often say that the NHS is free, instead of free at the point of use.
They don't see all the taxes and national insurance taken off the people at source of their wages, they just know they can waltz into a building and get medical help
The camera zooming back and forth is not very pleasant.
You don't need a car, in most countries, you can use public transport and/or bikes well.
The McDonald’s stuff is really interesting. So the screens take away peoples inhibitions a little bit and they order more food. Men are actually hungrier than they want to admit. One McDonald’s burger isn’t enough. The screens also make it a lot easier to customise burgers than have to tell a server a million things
I think the "right" atitudine leads to action then results.
14:05 channeling Andy Serkhis 😂
I buy two or three because I'm not full on one burger.
In the US, at least, smoking is largely not permitted in jails at all
But smoking becomes actually really expensive in the long term. A pack of cigs a week is a grand a year, that’ll get you a skiing holiday or two
More man order 2 burgers due the size of burgers are getting smaller. They are much smaller than 10 years ago
Someone should do a behavioural study on students who receive maintenance loans and people who receive benefits on the way they spend money. Would have to be a lot of caveats to make it a fair study but it would be an interesting test of the lump sum theory based on empirical evidence
Your channel is gold ....and I have found gold
Skin gets dryer as you get older. This makes touch screens more difficult to work. At home, no problem - a bit of hand cream or quick lick of the finger and all's good....but when you're out and a long way from hand cream, the lick becomes unavoidable if there is no other interface on offer. I have watched many older people doing this. At some point younger people will notice.
For older people and their fingers, it's bad enough trying to turn a page or open a plastic bag at the supermarket without licking fingers. Now it's with touch screens. Imagine the touch screens at Kentucky Fried Chicken? They'd have customers licking their fingers before even getting their chicken.
Concentrating on the people who benefit the most saves a lot, a lot of money. You see this a lot in targeting marketing and target audiences
An oat flat white sounds disgusting
My old mate and colleague from 1990 when we were both unknown young turks in advertising. DO NOT COMPLY. That's my only message now. Good luck......! Epic times.
An interesting little trick you’ve pulled
With smoking people either go under paying the tax, or more likely just go to the black market for duty free tobacco, it is every town in this country. Walk around a poorer town and you'll see the litter of coloured tobacco packets (ones not in compliance with the snot colour law on packaging)
I am trying to quit smoking, but the government has inadvertently made it cheaper by destroying trust in the reasonableness of the tax
I can get 50g of tobacco for 11 quid
Or spend twice the money for 3/5 of the baccy
Insane
It's just like here in Canada, 160$ plus dollars for a carton of cigarettes ( 8 packs) from the store..... but we all have a bootlegged source that sells cartons for 55$ 🤷
Just be aware that often the cheap ‘Duty Free’ tobacco sold on the black market is really counterfeit Chinese rubbish with all sorts of nasties in it.
Is any of this true, where is his data from
They have the money to have all the transaction methods
…..I love the guy, but in my case he is wrong: I used MacDonalds only once, when I arrived in Minsk by train in 1996 at 4am, and it was -39 C outside….but I only had a black coffee…..I do not want to end up looking like Rori :)
I do not go into MacDs which makes life easier.
Hilarious, one of the themes is about making things easier for people and then at the end you ask us to sign up to nudge with a 3 stage process and no easy link.
Rory needs to change pension provider
McDonald's, or any takeout food for that matter, is very expensive. I am puzzled as to how people can become morbidly obese, how do they afford all the food? Especially because many don't have jobs.
Benefits are done completely wrong. They make you wait for weeks without any money, they will lend you some money but you have to start paying it back straight away.
They should give you four weeks money straight away, then keep paying you in advance. Claims should be linked, so you can't keep claiming the four weeks.
Nominal interest rates have to increase because of inflation, actually real interest rates decreased.
Interesting about east/west differences. It’s true westerners do blame other people a lot for being ‘stupid’. The cyclist that blames car drivers for speeding. The driver that gets irritated when cyclists jump lights! But the reality is most drivers sometimes go too fast and most cyclists sometimes run a red light. Essentially westerners are probably slightly hypocritical as we blame each other for typical human behaviour that we are all guilty of. And Christianity is all about atoning for our sins. Anyway muddled thinking from me and probably wrong but an interesting point from the interview.
great video -- but there was too much zooming in and out ... I felt like I was going to throw up lol...
I'm an ethical vegan and have been for well over a decade. I wouldn't enter a McDonald's to take a crap and if I did, I certainly wouldn't flush. McDonalds alone is responsible for the burning and clearing of 100,000+ hectares of priceless and irreplaceable Amazonian rain-forest each and every year that they are allowed to operate. That forest is leveled to make way for farmlands that stretch out as far as they eye can see in every direction, to grow livestock feed in the form of legumes and corn and soybeans to feed (so called) slaughter animals. They encroach on the Amazon because there simply isn't enough arable land on Earth to sustain 45 billion non-human animals, the amount of animals currently trapped in the animal agriculture industry at any given day. It's the scale that worthless feeders aren't aware of or choose to ignore. Humanity murders more sentient creatures in 2 days than every single human life lost in every single war, skirmish and battle in the entirety of recorded history combined. 2 days.
Save your RF video budget, they are odd and incongruous. Rory's not necessarily the sexiest man on Earth, but I'd rather watch him, any day. And stop bleeping bleeping him.
McDonald's burgers always look so sad and pathetic.
The title of this video is wrong
he is interesting as always but the flood of stock footage is really p***ing me off
I don't know where Rory lives, but every single screen is replaced a human, in fact McDonald's will not give a human now even when requested unless they really have some people stood free.
Every McDonald's I've been in has actually taken away the tell, or locked the till
Knowing how few people, especially men, wash their hands after having a shit should make us all wary of using McDonalds touch screens.
Doesn’t he think about how the non-danger of vaping is dubious at least?
Explain??
Girls backsides have the same effect. I will never use them screens because they take away my ability to choose my payment type.
Take responsibility for your actions. Have a backbone.
Well if they ever make a movie about this man, Andy Serkis is the guy to play him.
😏🧐🤡
One Royal Cheese
One baby Cheese
Always
Rory’s wrong about the relationship between the use of screens and the types of meals ordered by men, he’s fallen for his own confirmation bias. Men always ordered these meals because the standard burger is too small, it’s just that the screen allows for the tracking of the order where before (because McDonald’s used to be fast) the server never did. Correlation but not necessarily cause.
Do you mean the screens track the customer where the server didn’t/doesn’t? How do they do that?
@@ldtravs1 The software tracks orders and the data can be recorded instantaneously, cross referenced by some observed behavioural data giving a statistical likelihood that looks like news. At best this insight provides an opportunity to target men with a specific campaign (if the gain is great enough) but ultimately its endogenous; men have always and will always do this, the introduction of the screens is not causal.
@@robertedwards3551 thanks - how did the server do it though? So, how do they know its gone up/down/stayed the same? Did they use to put in customer demographics when taking orders at the EPOS?
This is going to send me down a rabbit hole...
One would atleast be able to identify an uptick in 2 burger orders with 1 or no drinks. It is then simply the case of attributing that increase to a demographic. Possibly they get this data from card companies or there are more exotic ways to do so.
You are working under the assumption that the tills at McDonald's didn't track orders, which given my experience in retail I would say is false. They will have been tracking the numbers on everything they sold since the first time it was possible to do so.
Im a men and i dont eat that crap...
Instant coffee is terribly bad for you it is processed roasted coffee beans to cup like a espresso is better for you
I try not to go to coffee shops very overly priced
Isn't instant coffee just brewed coffee that is then freeze dried?
I mean the poor peoples shout listen to Rory and create their business
Oddly enough, analysis of the garbage streams from various municipalities in The Netherlands have shown that automatic garbage sorting at the waste disposal facility is cheaper, more efficient, and makes for better sorting of recyclable materials. So while Greta Thunberg might be a "worse recycler" with one bin, it will actually give you the optimal waste processing and recycling result.
Also, I love ordering *just* two burgers, like chicken and a small hamburger, without any fries, mayo, soda or dessert. I've always done that, and from a caloric point of view, that can happily make sense. So aside from understanding if the double burger thing is a statistically relevant thing across multiple cultures, but also if that comes at the cost of side dishes and menus.
Lastly, your pension system is very 1960. I suggest you move to civilisation.
They need human order takers for the blind
I don't understand he is so smart but why he can't do something about his weight problem.
This dude rocking a vape necklace? Damn
Too much stock film, and ridiculous editing panning in and out - not sure who you are trying to appeal to. A great shame, because the content is great.
“Pissing yourself in a dark suit” WTF?!😂
Mr Bean on camera
Makes no difference here. We have 3 bins and people still can not be bothered to 'bin it correctly'.
Does Rory Sutherland binge on McD's?
Why do we have MP's - I'd vote Rory Sutherland for PM and I hope he does it for life.
Looks dictatorial - but with compassion and intellect.
McDonalds is shit now, they used to have everything ready cooked it was quick and efficient.
Pot calling kettle black. Rory looks like a walking heart attack waiting to happen, how many double or tripple cheeseburgers and macmuffens does he consume per day from a touch screen?
Nonsense.
Don't give a fuck about McDonald's, prefer to get a nice ruby instead.
Greetings, always a fun ride to hear Rory, mostly his perspective is appreciated even if most of his 'facts' are entirely inaccurate, its really about behavior of the masses on an individual level, so cudos for that, say inaccurate 'cause its 'fiat' currency, money supply is expanded by lending and funds are literally drawn off of one's signature on paper, re; health facts, just about 90% of what is taught in medical school is simply 'medical-fiction', life expectancy increase is simply due to running water and sanitation, human body is not a pressurized filter bag as taught, all the best
Don't really understand- what do you mean?
I hate the word kudos/cudos
I don`t feel sorry for people eating this trash I did this for 2 months straight and did add 10kg felt like shit being 90kg on 174cm height all I saw was acne after eating this shit body fat grow like crazy something starts growing on my neck like ball who knows maybe cancer and got disgusted looking in the mirror so I started 3 water fast and then 16h fast every day plus keto fxcking diet almost no carbs I didn`t feel sorry for my self I just put work. All i eat in a day
1 mozzarella cheese
1 avocado
50gr pecans
400gr 20% minced pork and beef I do a few burger patties from it with chilies inside
that`s it got 30 gr carbs max per day
My weight is down -6 so far
Do Keto or carnivore this one was hard eating only meat or eggs but keto is also good for you now i feel great FXCK CARBS BY THE WAY we wasnt created to eat carbs we didn't have fxcking crabs when people were living in caves they only eat fat and meat.
Please stop changing the focus, its fucking annoying.
WTF has he got 3 of hanging around his neck? Are they vapes? (Doubt it but best I could come up with)
Your behaviour changed because you learned more, and experienced something new, which changed your opinion.
Your behaviour doesn't just change like that.
And if you ONLY rationalise post-hoc, without any control over yourself and your decisions, you are less than an NPC. It would be difficult for a human being above room temperature IQ with an existing moral compass to actually live like that.
If you do... I'd suggest trying to become a real person.
Inread the comments so now wont bother watching the video, I really cant stand the way they video these days! Why do things to annoy people🤦🏼
Speak for yaself 🤣🤣🤣
Get interesting guest, show cheap stock footage and bland voiceover instead.
Why do you keep bleeping out good swearing? Was this made with the US Christian Right out a bunch of right-year-olds in mind? What’s with the absurd priggishness?
I have only eaten at McDonalds twice in my life. I dont think there is anything they can do to make me eat any of it now I'm gluten free and vegan. But i agree, my attitude to animals changed when i became vegan. It didnt make me become vegan
This is a really irritating video. The man can't mention Greta Thunberg without her photo being flashed up, as if we need to be reminded of what she looks like. Reference to people considering something has to be accompanied by shots of people trying to look thoughtful - just for clarification, presumably. What is the purpose of patronising us?
It's not macdonalds fault, it's your fault for being a glutton.
Nice profile pic. You seem prepared for a nuanced discussion. 👍
No, it's not your fault. It's genetics and environment that causes people to make poor choices, McDonalds knows how to influence them.
More money than sense if he drives an EV
EVs have made a lot of sense up until now. Having to pay road tax and congestion charge from next year might make a difference, when my current petrol car dies then I'm going electric. I've driven some really nice EVs and they are lots of fun.
Why?