Jim Farley Lays Out Ford's Future

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  • Опубликовано: 29 сен 2024
  • Jim Farley talks about how cars are changing, how the industry is changing, why he created Ford Model-E to make EVs, and even gets into a bit of his personal life.
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Комментарии • 316

  • @lesbendo6363
    @lesbendo6363 Год назад +50

    Great interview! Very much respect Mr Farley. He will take Ford to new heights. His agreement with Tesla has made me decide that my next truck will be a Gen2 Ford Lightening. 🇨🇦

    • @anastassiosperakis2869
      @anastassiosperakis2869 Год назад

      Are you an illegal immigrant? Your English leaves a hell of a lot more to be desired. TESLA OWNS THE BEV segment. Its cars are the most efficient by far. The Model 3 is cheaper than a lousy Camry! AND it is the ONLY automaker that can make a BEV AT A PROFIT. FORD lost 3 BILLION from its BEVs. If not for its fat ICE Profits, it would have gone BANKRUPT like that other loser, GM. Apparently you have no clue in hell about any of this.

    • @AllanSustainabilityFan
      @AllanSustainabilityFan Год назад +6

      Yeah I'm becoming optimistic about Ford's direction as well, I hope in a generation or two they will have a true smart car.
      I'm a Tesla fan but it's always good to have a healthy market with many real options.

    • @RayNLA
      @RayNLA Год назад

    • @tylermoser6706
      @tylermoser6706 Год назад

      Great interview! John these weekend videos are the best. Thank you

    • @dimoji4770
      @dimoji4770 Год назад

      Media Loonacy is out of reality

  • @Aleric735
    @Aleric735 Год назад +25

    I’ve had a smartphone in my pocket for a freaking decade. How is this industry JUST now realizing the potential for having a full iOS or Android in a $50+k product?!?! 🤬🤬🤬
    This industry has been led by complete ineptitude. Kudos to Jim for speaking out.

    • @SomeTechGuy666
      @SomeTechGuy666 Год назад +1

      They were talking about media and telecom integration 10 years ago.

    • @brunoheggli2888
      @brunoheggli2888 Год назад

      Bullshit!

    • @davidmenasco5743
      @davidmenasco5743 Год назад +6

      All these OEMs' executives need to have pictures of the executives of Xerox circa 1980 and Kodak circa 1990 hung on their wall right next to a big mirror. Farley has had some revelations. And he really gets a lot of it. It's hard to say now whether this will be enough to get the company through the transition. But having a clue what's happening, and caring about the outcome will hopefully give them a chance.

    • @4literv6
      @4literv6 Год назад +2

      @@davidmenasco5743 or pictures of Sears execs saying amazon would never get off the ground? 😀
      Crackberry lovers claiming the iphone was a mere gimmick?
      Steam train manufacturer's who all but 1 went bankrupt when we switched over to diesel electric hybrids. Only ge survived that transition.
      Same size tracks, same goals of moving people&cargo around the nation. Yet only 1 existing trainmaker survived. 🤔

    • @OneManOnFire
      @OneManOnFire Год назад +1

      This stuff doesn't happen overnight

  • @famnaff5136
    @famnaff5136 Год назад +31

    Let Jim know that my wife and I already experience his digital car now, actually for the last 4 years, in our Teslas. Let’s go Ford!

  • @JarmelSingsKaraoke
    @JarmelSingsKaraoke Год назад +7

    Thanks John, Always a great interviewer...Have a beautiful weekend everyone ✌️

  • @tobias..6688
    @tobias..6688 Год назад +5

    I wasn't a huge fan of Ford but Jim Farley changed my perspective. Great move with the NACS

  • @dpmyt
    @dpmyt Год назад +3

    Farley is definitely the best of the rest.

  • @MsAjax409
    @MsAjax409 Год назад +2

    Farley is on the right track, but, my gosh has he got a challenging job ahead of him. There are so many aspects of Ford's traditional automobile industry that have to change, and so many of those changes will take years to implement.

  • @pgbpro20
    @pgbpro20 Год назад

    I'm a Lightning EV owner and a Ford Stockholder.
    I'm not onboard with the obsession with software customization and autonomous driving. I'm not saying Farley is wrong. But he needs to be thinking about how to make it through the next inning - because it's not guaranteed.
    I want Farley to be obsessed with EV propulsion systems and EV production. Ford has a long way to go: they need a competitive EV chassis, next-gen battery technology, a functioning EV supply chain, working production facilities, and to get serious about both cost and quality in a way that Ford hasn't been in decades.

  • @markk3453
    @markk3453 Год назад

    great video. Jim is correct. gotta re think how we do things.

  • @drivesanoldcar
    @drivesanoldcar Год назад +1

    This guy is preaching to the choir of a bunch of people over 60 who have been retired and have no idea what’s actually happening. This is a concern of mine, because it explains why Ford and GM have not been able to figure out their transmissions because transmissions have been software for a long time now.

    • @danharold3087
      @danharold3087 Год назад

      May you never grow old Y !

    • @drivesanoldcar
      @drivesanoldcar Год назад +1

      @@danharold3087 what can I say. I follow this channel

  • @poopscoopproductions3177
    @poopscoopproductions3177 Год назад +7

    John is such a great interviewer, and Jim Farley gives fantastic interviews. Both are highly professional, but either abides the corporate runaround of speaking without actually SAYING anything.

    • @anastassiosperakis2869
      @anastassiosperakis2869 Год назад +4

      You got it, 100%. Elon Musk runs circles around these clowns, esp Mary Barra the socially promoted clueless GM CEO.

    • @taniabanes4707
      @taniabanes4707 Год назад

      @@anastassiosperakis2869 Elon is a 🤡

  • @danielhull9079
    @danielhull9079 Год назад

    7:36 to 8:31 i wonder where I have heard this scenario a fews years ago. Got Blackberry QNX?

  • @tennislite
    @tennislite Год назад

    I agree with the car going more digital; however, I tend to think car companies need to separate the functional side of the car and the digital gadget side. In other words, have an outside vendor supply the smart screen and then focus on building the car's hardware (body, battery, and drive). Ford is a car company and not a tech company. Stick with building things and let others program.
    The smart screen can be updated and changed out as tech improves. Make the connections USB. Also, make the batteries universally easy to upgrade and exchange like a basic 12v battery. The car body should have extra spots to manually add a few 30 lb. batteries for a long trip. If one only drives 10 miles a day during the week, make it so you can manually take out batteries that are not needed.

    • @danharold3087
      @danharold3087 Год назад

      Buy the electronics and software from Tesla in other words?

    • @tennislite
      @tennislite Год назад +1

      @@danharold3087 . Quite possibly. But also maybe Samsung or Apple.

    • @danharold3087
      @danharold3087 Год назад

      @@tennislite Maybe. There is Tizen and carplay infotainment systems. Apple purchased DriveX and maybe Innovusion a high resolution lidar company. Neither Apple or Samsung seem to be close enough. I reserve the right to be wrong. Although highly doubtful Apple could release a car tomorrow. There is a large system integration task that a compelling BEV needs to handle. Tesla has accomplished that and is moving on to the new wiring architecture including 48V.

  • @mrhaltius1790
    @mrhaltius1790 Год назад

    I love Autoline. I love the car industry. I love cars. I love the Detroit 3. I like Ford. I just really hope Farley's mgmt skills are the inverse of his public speaking skills FFS. This is like watching Hoffman as Rainman. 😳

  • @CoryAnderson-ih3qq
    @CoryAnderson-ih3qq 3 месяца назад

    It seems put in glass solar moon sun light .to charge for battery..not a station to charge but we'll be needed

  • @LeesChannel
    @LeesChannel Год назад

    I hope Jim's doing okay, he didn't seem as with it as he normally is.

  • @Real_Pablo
    @Real_Pablo Год назад

    Quality and your dealerships Mr Farley, you need to focus on QC and reigning in your dealerships that are STILL adding markups. I was a repeat Ford customer, but the long list of half assed QC issues I had with my 2020 F150 (warped dash panel, buggy infotainment, crappy shift programming, pinging and spark knock with anything other than 93 octane or e85) drove me completely away from your brand. Of my family and friends I also know of 5 other people that have left Ford in the last year for other brands. I downsized from my 2020 F150 to a Honda Ridgeline, the others moved to Kia, Toyota, and Honda.
    Side note, my father has a 2020 Expedition with every option, he wanted to get a 2023, but the loaded Expedition now has that hideous screen in portrait mode from the Mach-E.. The majority of people who can afford a $70k+ suv are older and don't want that huge ugly screen. This will be his last Ford as well.

  • @who2u333
    @who2u333 Год назад

    Farley is the opposite of Tavares. I am waiting for Tavares to 'depart' for some reasonable sounding reason.

  • @paulchristenson5256
    @paulchristenson5256 Год назад

    Ford's in good hands.

  • @NicoVeenkamp
    @NicoVeenkamp Год назад

    After the talk of Jim Farley with Elon Musk and revealing tha they’re going to use the NASC. I added Ford shares to my portfolio. This talk shows that he is getting it. I hope that Ford will make it to the next decade.

  • @jamesvandamme7786
    @jamesvandamme7786 Год назад

    What happened to the company that put America on wheels with cheap no frills sturdy cars? Are they abandoning that market to the Chinese? When my Focus dies I'll have to buy a BYD or Volvo/Geely.

  • @dclpgh
    @dclpgh Год назад +16

    Hés describing Tesla to a Tee. Copy Tesla or die. Tesla has won Guys!

    • @brunoheggli2888
      @brunoheggli2888 Год назад

      Tesla is just a small fish and compleat irrelevant on a global scale!

    • @brunoheggli2888
      @brunoheggli2888 Год назад +1

      85million car will be sold this year and Tesla will sell around 1.75 million!Thats chickenshit!

    • @brunoheggli2888
      @brunoheggli2888 Год назад

      Copy BMW!Sell less cars and make 40% more profits like BMW!

    • @dclpgh
      @dclpgh Год назад +9

      @@brunoheggli2888 LOL see you in 5 yrs buddy boy!

    • @Harrythehun
      @Harrythehun Год назад +3

      @@dclpgh To be fair, BMW will probably exist but at the same place in 5 years.

  • @kb8570
    @kb8570 Год назад

    Sorry but the Ford CEO lacks the skills to understand the tech industry and the future of cars. As mentioned by Steve Jobs, you want your best engineers at the highest positions of an organisation. You don’t want the marketing, sales or legal department to run your company.

  • @venti4268
    @venti4268 Год назад +1

    I'm old..want to drive my car my self..and not live in a city..

    • @danharold3087
      @danharold3087 Год назад

      For $60K I will be happy to sell you a house you need to remodel on about 1/2 an acre. Then I can stop mowing the lawn. Town of 1000 people and walking distance to the hospital and pharmacy.

  • @drivesanoldcar
    @drivesanoldcar Год назад

    It’s disheartening that this guy is so far behind in 2007 and 2008. I didn’t make phone calls on the phone I sent Mel I sent messages I bought two properties when I was overseas using DocuSign we’ve been digital for at least 10 years I don’t know what his problem is. This is unfortunate.

    • @danharold3087
      @danharold3087 Год назад

      He maybe but other than Herbert Diess he is the first one outside Tesla that has seen the light.

    • @drivesanoldcar
      @drivesanoldcar Год назад

      @@danharold3087 True

  • @ehong000
    @ehong000 Год назад

    farley has officially become a tesla stock pumper

  • @chrisg8995
    @chrisg8995 Год назад +13

    Funny that he gets the leadership award for being the only one to admit Tesla is the real leader.

  • @davidhuber6251
    @davidhuber6251 Год назад +22

    Very good interview. I have high hopes for Ford under Jim's leadership.

  • @2cartalkers
    @2cartalkers Год назад +4

    Ford really needs to get a grip on their very poor quality. I can not understand why it is okay to build bad quality products year after year.

    • @AllanSustainabilityFan
      @AllanSustainabilityFan Год назад

      I recall one example where Ford designed a good part and then the dealership group called them up complaining that it's hurting their service margins.
      Planned obsolescence is an art, but Ford has sometimes been going too Picasso on the canvas. I don't miss my old Ford Bronco that literally disassembled itself on the highway in the 90s, so I know what you mean.
      Hopefully the move to EVs means they'll either have a change in mindset due to competitive pressure, or a harder time finding ways to pull it off due to the inherently higher reliability of EV platforms.

  • @polka120
    @polka120 Год назад +19

    He litterally describes the functions I have in my Tesla 3. 😂

  • @kbmblizz1940
    @kbmblizz1940 Год назад +17

    Jim in so many words says SW will enable so many new options for the future roadtrip experience. Even today I find having basic Tesla Autopilot on trips allow me to drive longer & enjoy the scenery more. Autonomy is practically here on the interstates. Soon we will be able to work, watch a movie, email or....on the way to the office or see grandma. Now, the legacies even they admit to be 7 years behind Tesla on sw.

    • @FrunkensteinVonZipperneck
      @FrunkensteinVonZipperneck Год назад

      Jim actually calls them "legacies." I like the term LEGAs.

    • @anydaynow01
      @anydaynow01 Год назад

      Well more like AI, but yes, the amount of data Tesla is gathering with autopilot to teach their AI is impressive.

  • @zululeppard
    @zululeppard Год назад +7

    John, do the audience a favor and do an interview with Tony Seba and see what the audience thinks of his future view of the automotive business.

    • @kennyobrien
      @kennyobrien Год назад +3

      That's an interview I'd love to see.

    • @zululeppard
      @zululeppard Год назад

      @@kennyobrien The legacy auto people are not looking at what is potentially coming out of left field which is going to blow their socks off.

  • @DarylOster
    @DarylOster Год назад +5

    I already have my phone and computer "customized" for my needs (and they work in my cars just fine). I want a car company (and phone/computer/media/etc. Companies) that DONT try to spy on, own, and monitize MY DATA and PRIVATE INFO. Save the money to make a car better at transporting me to where I want to go. And absolutely no data flow in/out without full control and disclosure on use (along with strong end to end encryption).

    • @DarylOster
      @DarylOster Год назад +1

      Why I stopped buying new cars...

    • @DarylOster
      @DarylOster Год назад +2

      Why I use Linux... Why I abandoned Microsoft... Why I don't use apple cloud... Why the next phone mfg/ cell service provider/ computer mfg/ who can prove they fully honor MY CONTROL, OWNERSHIP, and PRIVACY of MY DATA and INFO will earn my business.

    • @FrunkensteinVonZipperneck
      @FrunkensteinVonZipperneck Год назад

      Umm, what do you do in your car?

    • @danharold3087
      @danharold3087 Год назад

      @@DarylOster I surprised to see that less than 3% of people are using linux. I guess that still makes us less of a target for virus etc.

  • @M3W3
    @M3W3 Год назад +54

    Jim Farley is a respectable leader

  • @DaBinChe
    @DaBinChe Год назад +19

    Great to see Jim be forward thinking in a dinosaur industry. He is the most relatable upper guy I have ever seen of all the big wigs in any industry.

    • @anydaynow01
      @anydaynow01 Год назад

      Herbert Diess was right there with him, unfortunately the Germans are much more harsh on folks who try to rock the boat.

    • @DuncanCunningham
      @DuncanCunningham Год назад

      right now the AWU are trying to get rid of him. They will not change, they have what they want now and don't want any risk to that. but a business that can't deliver what customers want will die and take the workers, union or otherwise, with them.

  • @airheart1
    @airheart1 Год назад +13

    He nailed that part.. consumers are making their decisions based on tech.. not brands. I couldn’t agree more. It’s why i went to a Tesla 6 years ago, and have yet even found a reasonable other option to consider. But with GM and Ford going to NACS.. they will be back on my radar once that’s implemented. Now they just need to show they can design and execute a top notch digital interior experience. With the performance and efficiency to compete. But adding NACS is a major step forward. I would not consider any EV without it. Jim has been consistently showing he’s the second best CEO in the industry lately. And that is no slight to him. It’s quite commendable really

    • @cathyk9197
      @cathyk9197 Год назад +1

      Ford has so many hurdles to overcome. If anyone can lead Ford through the EV transition, it's Farley. Respect.

    • @FrunkensteinVonZipperneck
      @FrunkensteinVonZipperneck Год назад +1

      Realistically, 2026 is when Ford will have a NACS-friendly vehicle. If NOTHING goes wrong, Ford's first EV factory will start to assemble cars in 2026, so maybe we won't see any till '27.

  • @msmiller57
    @msmiller57 Год назад +8

    The more I learn about Jim, the more I like him.

  • @dclpgh
    @dclpgh Год назад +9

    Everyone knows who that award should go to. The very topic of discussion is what Tesla has been doing for ten years now.

    • @taniabanes4707
      @taniabanes4707 Год назад

      Errr…? Four models and vaporware?

    • @dclpgh
      @dclpgh Год назад +6

      @@taniabanes4707 Yeah think about that for a minute......What that have accomplished with 4 models. 700 billion valuation. Wet dream for most CEOs

    • @taniabanes4707
      @taniabanes4707 Год назад

      @@dclpgh That’s great, but yet I’m confused, you seem to be all for Tesla and obviously them making all this money is a great joy to you… I wonder why, how you benefit, what % of those 700 billion you get ?
      Cause for me, who doesn’t get a penny, all I see is four models and not what they make from them

    • @dclpgh
      @dclpgh Год назад +5

      @@taniabanes4707 You HAVE heard of the stock market have you?

    • @taniabanes4707
      @taniabanes4707 Год назад

      @@dclpgh Mhm I have

  • @JKLaw
    @JKLaw Год назад +2

    Watching Jim speak reminds me so much of his cousin, Chris Farley.

  • @adrianhochmann3091
    @adrianhochmann3091 Год назад +10

    I think he tried so hard not to say:" we want to do everything that Tesla is already working on and have realized for ages now"

  • @sonekulla
    @sonekulla Год назад +2

    Farley has internalized a deeply metaphysical lesson from Elon's example. It extends far beyond Tesla's re-imagination of the automobile and manufacturing, to the enormous value of bringing your humanity fully to the surface as a an example of what leadership looks like when it's genuinely inspired. A thing of beauty to behold. A guy with a big title who has the guts to openly be the student when faced with a teacher of necessary lessons. What he has surrendered in bragging rights has been more than made up in credibility.

  • @Mpr47276
    @Mpr47276 Год назад +3

    Yes, Jim will crack autonomy just as soon as he has his future Spaces session with Elon announcing Ford’s FSD partnership. Just like he solved charging!!
    I do very much like him!

  • @steve4296fred
    @steve4296fred Год назад +2

    At last, under Jim’s leadership - Ford gets it! My Tesla Model 3 Performance opened my eyes to what Jim says about vehicles being totally software led. Tesla have shown and proved this for many years now - but finally a legacy maker now gets it.

  • @dougb3647
    @dougb3647 Год назад +3

    Where was Gary “wet blanket” Vasilash?

  • @jamesdillon3320
    @jamesdillon3320 Год назад +3

    John!! This dude is like your next door neighbor!! The favorite guy on the block!! Very personable dude!! Good on ya brother and greetings from Canada!!
    GIDDYUP!!

  • @SeanLynchXY
    @SeanLynchXY Год назад +20

    Jim Farley's analogy of analog to digital is brilliant. It's not just changing the vehicle's energy source it's transitioning the vehicle to a software based platform.

    • @egs2169
      @egs2169 Год назад +5

      Something Elon has been saying for years

    • @MatrixJockey
      @MatrixJockey Год назад +1

      @@egs2169 exactly lol...Jim learned this from ELON! How is the industry this slow to understand this now?!

    • @steve4296fred
      @steve4296fred Год назад

      As Tesla has been doing for years!

  • @carmangeek8882
    @carmangeek8882 Год назад +5

    Nobody is going to care about the car because they are turning it into a toaster. No character no personality just a function.

    • @taniabanes4707
      @taniabanes4707 Год назад

      Teslas?

    • @kbmblizz1940
      @kbmblizz1940 Год назад +6

      Ah, like a pc or phone that isn't much character but reliable to the point one doesn't think about it much. But essential to 10X more ppl than the old way.

    • @DescartesRenegade
      @DescartesRenegade Год назад +1

      What bubble do you live in? The people have already spoken. The automakers are ALL switching over. Battery tech is in full swing. You sound like the same type of idiot who wouldve thought smartphones would die off.

    • @FrunkensteinVonZipperneck
      @FrunkensteinVonZipperneck Год назад

      So in addition to heated, seats will also pop up?

  • @Zedus-rl9hp
    @Zedus-rl9hp Год назад +3

    At Farley you can see again that a CEO should have an understanding of what the market is doing and what the customers want.
    His degree in economics and computer science is definitely not the wrong basis here.

  • @ronaldgarrison8478
    @ronaldgarrison8478 Год назад +2

    Yes, I kind of would have figured Farley as a Led Zeppelin kind of guy.

  • @whynotstartusingyourbrain8726
    @whynotstartusingyourbrain8726 Год назад +5

    Jim Farley talking about Tesla.

    • @heathwirt8919
      @heathwirt8919 Год назад

      A delusional Tesla fanboy opinion from within the bubble, he's talking about his company dope.

    • @whynotstartusingyourbrain8726
      @whynotstartusingyourbrain8726 Год назад +3

      @@heathwirt8919 No, he is talking about a digital fully over the air upgradable car. Or in one word Tesla.

    • @4literv6
      @4literv6 Год назад +2

      Yup he put a tesla&apple former top guru over team model e= Doug Fields.
      They are listening to Sandy munro now like tesla and using the nacs/tesla plug. And using most of the same cell suppliers as tesla does to. 😀

  • @stevehayward1854
    @stevehayward1854 Год назад +2

    6 months ago it was who is Tesla ? now they accept that Tesla is the future and it will take them a decade to get to where Tesla is now

  • @dclpgh
    @dclpgh Год назад +6

    And it won't be just charging, Ford will Screw up the software like VW and end up with Tesla's OS running in their cars. YOU HEARD IT HERE FIRST!

    • @TurdFergusen
      @TurdFergusen Год назад +1

      This is the smart move and Ford seems like theyre “eventually smart”

    • @heathwirt8919
      @heathwirt8919 Год назад

      OK fanboy, stop swinging on Musk's nutz.

    • @dclpgh
      @dclpgh Год назад +2

      ​@@heathwirt8919 Sorry i was gunna but mary and jim beat me to it!

    • @TurdFergusen
      @TurdFergusen Год назад +2

      @@dclpgh oh snap lol

  • @twilinski1
    @twilinski1 Год назад +2

    Fantastic people. Fantastic interview.
    I'm Tesla fun, but I'm big, bugfan of Jim Farley.
    I truly wish Ford flourish under that great CEO.

  • @CLAUDIARIVAS-nf2nx
    @CLAUDIARIVAS-nf2nx Год назад +1

    I THINK IS JUST LIKE THE TRAINNING WE GET WHILE WORKING FOR FORD …WE MUST THINK LIKE THE COMPUTER TOO!!! IN THE PAST I LAUGHED BECOUSE I THOUGHT O WHY MY COMPUTER IS NOT RESPONDING OR WHEN INTO A DEEP SLEEP WHILE KEYING INVENTORY , MY COWORKER THOUGH “ SHE WHEN INTO A DEEP COMA”AND THE COMPUTER BEEPING LIKE NO DAY IN THE FACTORY…I JUST THINK IF FORD FACTORY HAS A HUMAN BEHAVIOR LET IT ALL OUT …AND PLEASE I WANT TO BE AT WORK. CLAUDIA

  • @CLAUDIARIVAS-nf2nx
    @CLAUDIARIVAS-nf2nx Год назад +1

    I THINK JIM FARLEY IS DOING A GOOD FORWARD JOB ., BUILT TO SE MORE THAN THE NEAR FUTURE IS MORE TRENGH THAN THE FIRST YEARS IN 2000. FORD DRIVERS ENJOY💚❤🤑🤬⛽

  • @RayNLA
    @RayNLA Год назад +1

    Fast forward 5 years from now…Tesla and Ford announce a merger. GM gets another bailout.
    The Tesla Effect

  • @anitaru2001
    @anitaru2001 Год назад +1

    Why is the automobile have to be like phone and all that digital crap? Can’t it just be a reliable and analog product? Let the phone do the digital aspect. The problem for these auto giants is that they try to copy Teslas success but not listen to what their customers really want.

  • @johnkinsfather6369
    @johnkinsfather6369 Год назад +2

    Great Program, Farley one of todays realistic thinkers.

  • @michaeloreilly657
    @michaeloreilly657 Год назад +1

    Sad he didn't prioritize the almost 43,000 people killed on US roads last year.

  • @brunosmith6925
    @brunosmith6925 Год назад +1

    What Jim describes as Ford's future is (sadly for Ford) a large part of Tesla's past.

  • @m-ok-6379
    @m-ok-6379 Год назад +2

    Farley is telling people what the problems are and that Ford will not backdown from this challenge.

  • @DeLorean4
    @DeLorean4 Год назад +1

    Whenever Farley goes on his Level 3 Prius HOV and getting time back rant I can't help but think the problem is solved with a bus or train. Autonomous cars is a very car-brain approach to solving mobility problems.

    • @danharold3087
      @danharold3087 Год назад

      I can't help but think when I hear the mass transit rag that people are free to build trains & busses, sell tickets. Just don't ask the rest of us to pay for them. They don't work for us.

  • @bru512
    @bru512 Год назад +2

    Jim Farley has great vision. However, I don't know how he can turn the ship around. Too much legacy baggage

    • @AllanSustainabilityFan
      @AllanSustainabilityFan Год назад

      Splitting the EV unit from the rest of the company is a good idea, a lifeboat for the Titanic so to speak.

    • @bru512
      @bru512 Год назад

      @@AllanSustainabilityFan It's a good start. Not enough.

    • @danharold3087
      @danharold3087 Год назад

      @@bru512 After the Blue Oval aka ICE has been sucked dry spin off Model E.

  • @markdc1145
    @markdc1145 Год назад +1

    Jim Farley is an amazingly candid CEO in an industry that isn't exactly known for its honesty nor its transparency.

  • @gene978
    @gene978 Год назад +1

    We’re all going to have to pay for every feature we want to use on a monthly or yearly rate.

  • @stanadams3886
    @stanadams3886 Год назад +8

    What I want to know is how Hyundai/Kia moved so quickly to get smart EV cars to market. It seems like they moved so much faster than any other OEM.

    • @vancity2349
      @vancity2349 Год назад

      Yes but they build little to no cars in the big picture...

    • @brawnbenson552
      @brawnbenson552 Год назад +1

      Yes, HK, build compelling EV’s. However they are not able to scale properly. They only build a few.

  • @ohnoitisnt
    @ohnoitisnt Год назад +1

    I bet this is the start of 'sign in to use your vehicle'
    Not for me

  • @Tential1
    @Tential1 Год назад +2

    Thanks for being a great resource. I used to listen to Bloomberg, npr, etc. Now, as their bias gets insane, it's amazing to have you as a real auto resource, that gives a real look at the auto world, without the clear mainstream media bias. I love seeing this interview with Jim. It's nice to see him recognize the landscape, and see his vision of the future. We get better discussion with you than we ever would others. Your big financial roundups have been huge for me.

    • @FrunkensteinVonZipperneck
      @FrunkensteinVonZipperneck Год назад

      Agreed. Whenever I check out Bloomberg, I wonder why they have subscribers. Content is drivel.

  • @formytots0128
    @formytots0128 Год назад +1

    Thank you for this interview. Ford is fortunate to have a CEO like Jim Farley. He is feeling the rocks on his feet as he navigates that river. :) Ford needs this type of leadership in order to compete with Tesla. His humility makes him endearing as a person and as a leader. Give credit to where credit is due and then crush them. :)

  • @4literv6
    @4literv6 Год назад +1

    The bit about learning like Elon did, people really do matter or "humans are highly underrated"
    Then the humility to see how badly ice legacy minded gasholes often treat us ev fans but within his own company. Good stuff Mr farley. 👍🏻😎

  • @CLAUDIARIVAS-nf2nx
    @CLAUDIARIVAS-nf2nx Год назад +1

    AMERICAN WE NEED TO FEEL AMERICANS!!!

  • @tommiller12345
    @tommiller12345 Год назад +2

    Jim Farley is a car guy and so smart.

  • @jiamiekori6575
    @jiamiekori6575 Год назад

    I can tell he envisions something he is unable to explain with words. We are definitely going through some transition stage. We are gonna winners and losers

  • @davidgrisco1939
    @davidgrisco1939 Год назад

    So we're moving to a paid subscription vehicle model with the data owned by the manufacturer? I'm not onboard. If I'm buying the vehicle, I own it all; HW/SW. No possible chance for a "bricked" vehicle in my world.

  • @F9FCJ429
    @F9FCJ429 Год назад

    Mr. Farley is speaking my language: I’m in the queue right now for a new Bronco Outer Banks two door, and after that I’ll be ready to make the EV plunge. How about a Maverick style truck with your Led Zeppelin on the stereo and 0-60 in three seconds!

  • @garyclark6747
    @garyclark6747 Год назад

    Well, Jim ( @ford ), the redemption of time is being squandered with a low voltage design that demands more time charging rather than less. That fate is sealed as NACS that is only going to be available at its low voltage. You should consider the future that’s been charted already by the South Koreans, the performance vehicles and some of the upstarts that are charging so much faster. They are returning so much better experience for their owners like Tesla is planning for their customers on V4’s. Trust your advisers to get you there as Tesla didn’t get there on NACS. In fact they are behind that charging curve like Ford. Your newly adopted standard will never get you there because it has not for Tesla. Yes it’s a huge foot print but they are building their private future with V4’s that is not and never will be NACS. Build your future because slow charging won’t cut it in two or three years and if you’re only NACS; that’s all you’ll be able to do.💯🎯 19:42

  • @newmoneymarcus
    @newmoneymarcus Год назад

    The average household income can’t afford to buy a new Ford. He building luxury cars for the well of and rich. High MRSP and the dealers add additional MSRP to Fords. I wouldn’t be surprised if half the Ford dealers close in the next 5-years so they can cater to wealthy buyers at these prices.

  • @ronmckinney7084
    @ronmckinney7084 Год назад

    Jim is in “If you can’t beat ‘em, join ‘em” mode right now. Next he’ll be talking about using giga-castings for efficiency and cost reduction.

  • @michaelcotton-yourprivatec7151

    Ford is not about safety. I bought a new ford f150 and the lead engineer could not figure it out. I had to install air bags in it because there was none in it. That truck caused me to get into a bad wreck and I'm permanently damaged now. I brought this up to ford 1000 times and al they said was will you be making your payment. Nothing about are you ok. I told ford over and over again there was problems since day one and to put me intonation safe vehicle but only if I gave ford $10,000 cash. Fords about nothing tondonwith families only money.

  • @gmv0553
    @gmv0553 Год назад

    Jim Farley is definitely a man I respect and admire! But I would never be caught dead in a Ford! And still to this day, nobody is talking about efficiency like Aptera is! The old mentality will never change! And Jim Farley needs to be notified that Ford is not number 2 in ev sales in the US!

  • @deani2431
    @deani2431 Год назад

    Loll….all our efforts into L2/L3. That’s because they will never achieve L4!! Better call Elon!!

  • @skellener
    @skellener Год назад

    You can have Led Zep on the phone right now. Has nothing to do with the vehicle. You can use various maps for routes right now on your phone. Has nothing to do with the vehicle. Propulsion IS the tech and innovation. Adjustment to the performance sounds like clearest concept for the innovation. That has to do with propulsion.

  • @vancity2349
    @vancity2349 Год назад

    Its incredible the impacts Tesla is having on the auto industry. All the naysayers heads in the sand, and those who were in denial, are eating crow. Ford and Jim at least seem to sort of understand the disruption and may be ok but many others wont survive...The analogue to digital is a pretty good analogy but its so much more...

  • @Slickpete83
    @Slickpete83 Год назад +1

    *look's like if Chris Farley had a brother* hahahahaha...

  • @jeppo1185
    @jeppo1185 Год назад

    Kids love their tech!
    I think the actual car itself is almost becoming a secondary priority when a young person puts their money down.
    Give em the tech.

  • @jeffnolan7392
    @jeffnolan7392 Год назад

    I got an idea... how about coming out with a car that doesn't have to be recalled half a million times... (baby bronco, eco boost anything, lots to make up for)

  • @MM-pk4xw
    @MM-pk4xw Год назад

    Pay your employees right and your company changes they share no information with their employees they call family. Tommy boy is his cousin he knows better🎉

  • @deani2431
    @deani2431 Год назад

    Jim better hope that Elon will entertain the idea of licensing FSD/battery/software/etc. technology to him or Ford is going to tank.

  • @don.timeless4993
    @don.timeless4993 Год назад

    OEMs struggling to develop better batteries & electric motors techs & they talking about how to change ev experience that will add unnecessary cost to the vehicle!!

  • @davidtrower1825
    @davidtrower1825 Год назад

    And he's promoting lgbtqplus with the rainbow ranger...these companies are forced to promote this by higher ups

  • @realvalue626
    @realvalue626 Год назад

    Are we looking at EMV2? Where the CEO is the head of marketing? I think I am going to start tracking F stock.

  • @johnmccallum9106
    @johnmccallum9106 Год назад

    I can see the next step being an upgradeable computer where you can just slot in a newer more powerful computer able to do more and more at once and more easily and quickly. Then you can sell a new module every few years on top of new peripherals and optional extras that work with them.

  • @CoryAnderson-ih3qq
    @CoryAnderson-ih3qq 3 месяца назад

    Umm y not offer solar electric.though glass.instead of paying to charge.but there

  • @P.Galore
    @P.Galore Год назад +2

    What Farley is describing is a transportation appliance. That is very different from an automobile.

    • @airheart1
      @airheart1 Год назад +3

      In 10 years there will be no distinguishable difference. Exactly like a phone and a computer, today. The car will be a computer on wheels that just happens to take you places while you are doing other things in it.

    • @martshearer498
      @martshearer498 Год назад

      You should watch Farley's interview with Robert Llewellyn of Fully Charged. Farley notes Henry Ford's drive to turn the Model T into an appliance by limiting paint color, parts, and anything that added cost. That decision greatly reduced the price, but almost killed the company. I think he understands that 20% of the market wants an appliance car to get from A to B, but you have to make it emotionally appealing with various colors or digital options.

    • @airheart1
      @airheart1 Год назад

      @@martshearer498 lol.. you are completely missing the transformation that is coming to transportation.
      Look, i love driving as much or more than most.. i am a f’n pilot. I am quite aware of the thrills of driving and piloting a machine. Fact is, the future is going AWAY.. FAR away.. from humans driving AND piloting. Not because we don’t enjoy it.. because we KILL millions of people every year in our collective stupidity. That is going to, for the most part, come to an end with the advent of computers capable of driving/piloting much safer than humans. End of story. My 2 cents. But mark my words.. 10 years from now, human drivers will be legally relegated to a recreational event in controlled locations.. race tracks and such.. maybe it’ll be 20 years.. maybe more.. but I guarantee you, THAT is the future. Hop on.. or fight it all you want.. promise you, it’s the inevitable outcome of the course of technology today. If you want to fight against it.. you’re gonna get steamrolled. Progress does not stop. And this IS progress. I get the loss of the fun driving.. you’ll go rent something at a track for that trill if you miss it that much.. or hell, by then they will probably have such immersive computer experiences available to let you enjoy it without ever even going anywhere. There may even be new tech we can’t even fathom yet to replicate those thrills. Quantum computing could open up all kinds of unimaginable tech. Either way.. transportation will start becoming more like sci fi movies, like minority report or some shit.. if i remember that one correctly.. than what we know today.

    • @incognitotorpedo42
      @incognitotorpedo42 Год назад

      I wonder how many people want a Pod instead of a Car? I'm sure I'm not the only person who wants to be able to drive.

    • @4literv6
      @4literv6 Год назад

      Do you work on cars or sell them? 95-99% of car owners today treat them exactly like an appliance! 😀

  • @sutterpark
    @sutterpark Год назад +1

    WHO CARES!!!!

  • @scottbrown7415
    @scottbrown7415 Год назад

    The separation of Old and new Ford is the best hope for a good outcome. The entire creative process will have to change.

  • @scpdatabase969
    @scpdatabase969 Год назад

    The guy wanted to say robotaxi so god damn bad but Elon already popularized the term.
    It’s genuinely the future. There’s no need to argue who is doing this better or who started it. What we should do is encourage all companies to shift that way.
    But we all know Tesla lead this revolution :) Ford already is going with the Tesla charge port for future EVs. Tesla started Software driven vehicles, electric vehicles, and fast as fuck electric vehicles. Anyone who wants to argue, let’s go for a race. I’ll use my FSD to drive myself there, charge at a Tesla supercharger, and beat your car.

    • @danharold3087
      @danharold3087 Год назад

      I laughed when Jim mentioned using MobleEye instead of Blue Cruze. He dare not give too much validity to Tesla too fast.

  • @louiec.9782
    @louiec.9782 Год назад +3

    Good range and reliability. I don't care about anything else you guys were talking about.

  • @musingsbymarco5001
    @musingsbymarco5001 Год назад

    40 mins back. Sounds like a good argument for Work From Home. In the future vehicles will be taking you to leisure destinations while you work just as much as to and from work. And HR requirements need to go away in favor of actual learning ability and passion.
    The comparison of the Bullet Train Shinkansen to a hand crank is so hilariously true.

    • @danharold3087
      @danharold3087 Год назад

      I suggested to Mentour Pilot that he do an episode on how autonomous cars will affect airline travel. If you can comfortably work while you travel why fly. The juice for an EV trip can be less than the car rental when you fly.

  • @ArizonaPoet
    @ArizonaPoet Год назад

    They missed a step. Electric drive train, analog rest. Transition for the mind.