Not condoning wearing replica watches, but there is nobody more to blame than the ADs themselves. Using their clout to either exclude buyers they didn’t feel “worthy”, convincing people to buy things they don’t want to create a purchase history or selling out the back door to grey market dealers above RRP. The games they played have consequences and with clones getting better and better, I understand people going to replica route, even though I may not agree with it. The idea that there’s no way your “first” Rolex can be a GMT purchased through the AD, even if it is something you saved for and would cherish. You earn the money to purchase the watch, you don’t earn the privilege…
All valid points but are the people that could buy a Rolex going to buy fakes? I really don’t think you are looking at the same demographic. The people buying fakes are the ones that covert luxury goods and the status associated with them, but don’t have the disposable income to afford them. Rolex fakes have been made for years. Way before Rolex supply was not able to meet demand post Covid. As have fakes of handbags. People are not buying fake handbags because Gucci or Prada won’t sell them one. It’s because they can’t drop the cash on the real thing but covert the designer products.
Precisely, since I can't even buy the watch I want from an AD even though they have it right there, I might as well buy a fake and be done with it. Rolex has so many fakes probably due to this issue. And I don't feel bad for them. They brought it upon themselves. Unlike Ferrari, you can easily build a fake daytona or submariner. So trying to be so exclusive makes no sense.
@@rutan4000 Is your AD not letting you have the watch you want? Or is this just your hypothetical mental gymnastics you're playing? Luxury buyers that can afford but cant obtain something dont go out and buy a fake to scratch their itch. You are just looking for someone to blame for the reason you have a Chinese Rolex on your wrist that you bought to impress your friends.
Hi personally I won't buy a fake as it's not the fact that people won't know the difference it's the fact I will and I don't buy watches for other people I buy them for me.i geek out on the quality and precision of a timepiece
Brands do tell a story. The Rolex fairytale that you pay £13000 for a watch that cost £1000 to build. Those who build copies of Rolex are the honest ones who charge £500. 😂😂😂
How do you have any clue what it costs Rolex to make a Watch? Would be fine with me benefiting from your hard work by stealing from your bank? As that is what the Chinese are doing. The are stealing from western companies and their years of hard work and investment into their brand. I wouldn’t be surprised if Rolex say, feck it, let’s stop making the steel watches that are easy to copy. Let’s focus on precious metals. I don’t get the people buying fakes. who are you trying to fool? No one believes your watch is real when you still live your mum, work in a call centre and drive a ford fiesta.
@ Well if China can make a Rolex for £20 that even Rolex can’t tell is a fake even when they open it up then that’s a bigger shame on Rolex and a big hooray to China. 👍👍👍
Best video ever. This is why I wear Grand Seiko spring drive, timing perfection, amazing attention to detail, not faked all the time, great value and under the radar.
The quality of replicas and plain clones are just getting better. Bought a Rolex 3135 clone movement, which was advertised as a clone, no false claims, and it works great. Not many people will get a magnifying glass to check if you are really have a Rolex on your wrist, and if you get rubbed in London, it is, at best, a 200 euro loss.
Honestly if they can copy your watch from the same steel grade, and copy your movement with rough (but still 95% accurate) finishing and offer it for £500 instead of £15k, your business model is flawed.
I see where you're coming, what you're missing is the cost of R&D, developing a watch is very costly and wages in places like Switzerland are pretty high, so a watch manufacturer has to cover their costs, i agree that often brands prices that watch too high obviously to increase their profit margin and that can and often does exclude a lot of customers but excusing copies on costs alone is seeing only half the problem.
@@creato938i understand that, but do you think they didnt recover their costs with their pricing on a simple 3 hander (+ date) caliber like the 3135? Lets say the development, due to its low complexity costed $5M. Id guesstimate that they produce the steel subs for ~1k per unit. (Based on CW saying they will never sell a watch for more than 3x production cost, the rolex aint much more complex than that). Selling for $10k each, you make about $9k. Take away about $2k worth of AD costs and marketing, youre left with 7k profit per watch. You have to sell ~700 watches to break even. I think rolex has sold a lot more watches running that caliber.
@@creato938 what R&D? Rolex makes the least advancements and innovation than any other brand, while charging their customers a premium for their brand. Please.
@@etebol It's true Rolex is pretty slow to update their models, they are fairly stable in terms of design and how they are built but doesn't mean they don't have R&D costs, they use Tudor a lot to experiment with new materials, new way to build movements, more accurate regulation, they even built a whole new factory that is mostly automated with under Kenissi, those things will trickle down with time for Rolex models and have a big cost for the group.
I will always buy a fake rolex for these reasons: 1. People selling fake rolex are nice. 2. Fake rolexs are always in stock 3. For $700, it's 98% of the real thing. 4. I rather get rob with a fake rolex 5. Spend your money on companies that cares about you. 6. It's your money, buy whatever you want
People selling fake Rolex are often associated with money laundering, narcotics, terrorism and human try. But yes they are “nice” to the useful idiots who buy them
I am wearing omagees boughts on Aliexpress, I couldn't be happier. I cannot afford expensive watches, so, I am happy with Aliexpress. I don't care. I am really appacionate? Nope, so I am fine with that, even with fake watches. Live and let live. And I do not buy these because I want to be "seen", just 'cause I like them
I couldn't agree more... China makes a quality Rolex GMT Master II homage with stainless steel case, stainless steel bracelet (solid end links + glidelock clasp), Seiko NH34a GMT 21,600 bps movement (made in Japan), ceramic bezel insert, see-through case back, enamel dial, etc. all quality finishing and for under $100. Buying a Rolex is not about the value, it's about the projecting an image. Fakes have always existed, it never stopped Rolex from increasing the prices.
Fake watches reveal an interesting truth. They expose the actual cost of making a watch, even when factoring in a reasonable profit. Rolex charges more for routine maintenance than it costs them to produce the watch, which I find unethical. Unlike watches, other luxury items like jewelry have no ongoing ownership costs and retain some inherent value in materials.
Rolex has a nemesis - and it's Rolex themselves. Any company that has left innovation in the distant past, and relies only on past glories to drive sales, is ultimately doomed. You can't stay ahead of the curve if you don't move forward. Appearances are easy to counterfeit; genuine pioneering technical innovations are not. If Rolex are not careful and don't counter their hubris, they'll share the same fate as Odysseus and end up wandering aimlessly for years, as a has-been watch brand. It doesn't help that even genuine, life-long Rolex buyers have grown to greatly resent the brand for their appalling restrictive sales practices.
Very true - I've spoken before in my video on watch design's stagnation that brands to get a new generation of buyers need to push limits once again, the stories many brands trade on will soon be ancient history!
I personally couldn't care less if a fake watch damages the image of a watch brand, a lot of the time ADs play the game and exclude potential customers and if said individual wants a Rolex, he or she will buy a Rolex anyway, hopefully from a reputable gray market seller but a lot of the time people just end up with replicas that trickle down to places like eBay, Facebook Market place or Reddit and flood the market with copies making harder to find a real one out there, that's the biggest damage replicas do IMO.
Starbucks is terrible coffee. Over roasted, and oily. Rolex are very average watches with over shiny cases. But both are successful brands. Brands with disappointing quality need good marketing and a confident sales team. And ironically both have highly efficient tax structures.
Rolex is all about marketing. They don't give a shit about people wanting their watches. The AD's are even worse, vaults full of watches but won't sell you one at MSRP because they can sell for 4-5K more to the grey market dealers. Rolex have brought this on themselves.
Couldn't agree more... Starbucks is a disaster. It's insane the effect marketing as on people! Why would I pay 30K for a Daytona when I can get a similar watch for less than $200.
Do they through? Just because some buy fakes, doesn’t mean I want a fake. I buy the product because I like the brand history, design and quality, not because I care what others think. Rolex is still one of the world’s most powerful brands and that’s not about, to change anytime soon. Look at Hermes. The Birkin is one of the world’s most popular bags, often copied, but that doesn’t stop rich people around the world from begging Hermes to sell them one. There will always be fakes and buyers of fakes around but there will also always be people around who can afford and who value the reals.
@2:26 no they don’t! And you go to small coffee places (usually specialty third wave kind) not for support but because they usually source more fresh beans from reputable roasters and the end result is way better than Starbucks which btw tastes like burned jet fuel without all the sweeteners and syrups.
Honestly, I wouldn't wear even a real Rolex if it wasn't a gift from a dear friend, a reward from work or some other honor, or something I paid RRP or reasonably close to it. The notion that brand has value is very strong with me. The sum of the story, including that I rose from extreme poverty to be able to spend that money on a watch, and the taste that reflects my personal sense of style, whatever it might be, combined with the particulars of that watch, whatever they may be, are why I spend thousands and sometimes tens of thousands on watches. Wearing a fake, or homage, or free watch, even my grail watches, doesn't interest me.
Very true - it's just like nice cars. It's rarely about impressing other people but more often yourself. Having this intrinsic satisfaction I think is key to being content and enjoying the nicer things you get for yourself.
I have an Omega Planet Ocean that I chose over a Rolex Explorer and Rolex Sub. The whole AD experience was so off-putting that I lost all desire for a Rolex, which is good because based on the people I see in my area that wear Rolexes, it seems to be a frat-boy/chav watch. Not interested anymore. I can afford a Rolex, but don't want one - I'm getting another Omega. That's just me, and I'm sure Rolex could care less, but in my opinion they jumped the shark.
The AD - that other off putting thing the brand must contend with. It's funny how the Rolex AD feels so stuffy but Tudor quite a nice and welcoming place (in my experience).
Cartier pose an interesting question, one I've not fully got my head around in this regard. They're leading yes, but 8% compared to 30 does create quite the difference. I also think that while iconic in watch circles - potentially not in common culture, or seen as a 'flex' in the same way. So not (yet) a victim of their success - if you compare to the rest of the Richemont group they fill that dressy, sophisticated niche at that price point.
Rolex is under attack from Apple, rather than fake watches. Whilst our perception is that Rolex is common, I believe that this is a manifestation of our own interests. ( like when you buy a new black car of a particular make and model, suddenly you see loads of them on the road). The very strength of Rolex is not a hypertargetted digital campaign looking for wealthy cave explorers, but that simple idea that if you do well, its an attainable luxury. It trades on its heritage of tool watches made to very robust standards with a hint of luxury. Its a mass market trade up, such as 5 guys versus Macdonalds. Its challenge is how to cope with the longer term drift away from mechanical watches. Niche players in a contracting market are likely to disappear under high capital and labour costs and low volumes. It must surely be harder to get a non watch enthusiast to part with 8k on an IWC than a Rolex Submariner. I feel that brand salience will win out over algorithms, which to date, have not been credited with creating mega brands.
It's sad that watches that look good cost over 1k+. *amzwatch* watches are REALLY well made, and it just shows how a brand name on a watch can make its price 10x higher. I understand that if you look under a microscope, you'll find the difference, but just how many of you really inspect a watch at that level when you see someone with a watch?
Well done! I think you might have missed something on Ferrari. They make a ton of money via merchandise for their racing teams. They can afford to be picky about their cars and who buys them. Not as much pressure to sell more cars every year- big advantage for them.
I was completely against replicas until they discontinued that new Le mans Daytona, probably won't get a fake but it's the first time Im contemplating it.
@@Dougs_watches well you have made me re-consider the moser-underdog collab, but given i already have a moser perpetual i very much doubt that will happen, several watches on the grail list above that
Doug - another great video! The history of luxury goods shows a pattern. As status symbols, luxury goods exist to visually differentiate the wealthy/powerful from the masses. This is only possible so long as the luxury good remains exclusive. Once imitations become too good, differentiated only by an expert, the symbolic power is already gone. The reality is that no matter how these brands market their goods, a $300 close imitation will be available within months to the enterprising buyer. In my opinion, now that Chinese fakes are visually undifferentiable, watchmakers will have to move to materials and techniques which cannot be well imitated on the cheap. Successful examples that come to mind include meteorite dials, light-absorbing black paint (Venezianico's REDENTORE ULTRABLACK), and Grand Seiko's entire range.
@ephraimwiedermann9352 Thanks starting 2025 off with a bang hopefully! You may be on to something there, move away from steel and stump them for a bit.
I like James bond but I do always believe he wore fake watches whenever there is some sort of gadgets in the watch.A luxury is a luxury you cannot shake real gold with fake gold.
Wow you have really thought about this it sounds like you've been doing your homework. It is a very complicated subject and doesn't always go the way you think it would take the pandemic most people (self included) thought the luxury watch market was going to be in for hard time's. But the opposite actually happened this was because people were concerned about the money financial market's would be effected by the pandemic so people invested in sold high value assets. Which people thought would be safer than paper cash and later on when lots of extra money pumped into the economy and people didn't have the freedom's they spent on things like watches. as well as this Rolex had a massive supply and demand issues with closed factories (a perfect storm)this is what created the world's biggest watch price bubble.so what I'm trying to say there are so many different factors to take into account and it's never the obvious ones. sorry for going on a bit thanks John.
@pete1208 Thanks for the feedback. Trying to balance keeping people's attention and the edit. Personally I'd go for less in what I watch. But do stick around I'll tone it down a little for the next ones!
@@Dougs_watches It's a technique that's often used to stitch together different takes so the jump cut is less noticeable. It's not a technique to keep the viewer engaged. Your content keeps the viewer engaged.
No way Rolex best watch on the market all they have to do is come up with some kind of code on the watch that can’t be copied with all there mint they can find a way
? rolex was a british founding as i remaber the writing , swiss dit always good mashine engineering and was not very high in exchange ,, ther was somfing with the automatc moment that whnent wail alike reson also from gb to sisswerland after ww1 ....(low ailty off masproduce payabel wtshparts in qulity that automatic momvennt where as i rember rodced by alina with some i forgoten the name off the automatic mvent patent holder)
Awww poor baby! Show where the bad old fake watch touched you. Smh Grow up who cares! All watches are derivitive of the first ever watch. Think about that.
Rolex and other luxury brands are a joke. Steel watch. Dated movement. Huge waiting lists. They are overpriced and deserving everything ntheybdeserve cause theybhave jacked their orices uo so much.
@@CoffeandReviews The type of person that wears a fake brand is likely unable to afford the genuine brand, as for the more wealthy individual wearing a fake watch I would still call them fake miserable people. I know quite a few seriously rich people who dress like hobos and complain when salesmen ignore them. It really doesn't take that much effort to iron a shirt/shave/polish your shoes. If I couldn't afford an expensive watch I would happily wear a £200 Seiko.
lol no it isn’t the end of Rolex. People who buy reps were never Rolex’s target market. They’re losers. People with money will never buy a rep. End of story!
@ yes but people who really want a Rolex will never settle for a rep no matter how close they get. It just doesn’t feel the same. Having the real thing on just hits different. Most people who buy reps never intended on buying a real Rolex in the first place.
Oh, I know people who buy clones, who also own plenty of gens. These are very well to do people with multi-million dollar real estate portfolios. It's a tricky world, probably more to limit losses in getting robbed, but I've told them that if the clone is so good, you will get robbed at gunpoint as well
@ I also hang around pretty well to do people as I’m in real estate and none own reps. At least the ones I’m close to. If you can’t afford the real thing, then don’t bother imo. There are too many nice watches at the reps price level I can buy. Good point about being robbed for a rep if it looks real.
my father had a gold omega , in the 80is yeah it look , nice and was well made , but today i will never spend that money on watch , since my 200eu seiko look just has good and work as well , so i prefair having a 200 original seiko or orent , than fake rolex or omega ,
Not condoning wearing replica watches, but there is nobody more to blame than the ADs themselves. Using their clout to either exclude buyers they didn’t feel “worthy”, convincing people to buy things they don’t want to create a purchase history or selling out the back door to grey market dealers above RRP. The games they played have consequences and with clones getting better and better, I understand people going to replica route, even though I may not agree with it. The idea that there’s no way your “first” Rolex can be a GMT purchased through the AD, even if it is something you saved for and would cherish. You earn the money to purchase the watch, you don’t earn the privilege…
All valid points but are the people that could buy a Rolex going to buy fakes? I really don’t think you are looking at the same demographic.
The people buying fakes are the ones that covert luxury goods and the status associated with them, but don’t have the disposable income to afford them.
Rolex fakes have been made for years. Way before Rolex supply was not able to meet demand post Covid.
As have fakes of handbags. People are not buying fake handbags because Gucci or Prada won’t sell them one. It’s because they can’t drop the cash on the real thing but covert the designer products.
Precisely, since I can't even buy the watch I want from an AD even though they have it right there, I might as well buy a fake and be done with it. Rolex has so many fakes probably due to this issue. And I don't feel bad for them. They brought it upon themselves. Unlike Ferrari, you can easily build a fake daytona or submariner. So trying to be so exclusive makes no sense.
Weak aegugement. There are llenty if other brands out there you xould buy instead or buy used.
@@rutan4000 Is your AD not letting you have the watch you want? Or is this just your hypothetical mental gymnastics you're playing? Luxury buyers that can afford but cant obtain something dont go out and buy a fake to scratch their itch. You are just looking for someone to blame for the reason you have a Chinese Rolex on your wrist that you bought to impress your friends.
Hi personally I won't buy a fake as it's not the fact that people won't know the difference it's the fact I will and I don't buy watches for other people I buy them for me.i geek out on the quality and precision of a timepiece
Brands do tell a story. The Rolex fairytale that you pay £13000 for a watch that cost £1000 to build. Those who build copies of Rolex are the honest ones who charge £500. 😂😂😂
Charging £ 500 for a watch that cost £ 20 to build and pretending to be a brand they aren't are the honest ones?
How do you have any clue what it costs Rolex to make a Watch?
Would be fine with me benefiting from your hard work by stealing from your bank? As that is what the Chinese are doing. The are stealing from western companies and their years of hard work and investment into their brand.
I wouldn’t be surprised if Rolex say, feck it, let’s stop making the steel watches that are easy to copy. Let’s focus on precious metals.
I don’t get the people buying fakes. who are you trying to fool? No one believes your watch is real when you still live your mum, work in a call centre and drive a ford fiesta.
@@bloodymarvelous4790 Reptimers are called Reptards for a reason chief. They twist themselves into pretzels trying to justify their fake watches lol.
@ Well if China can make a Rolex for £20 that even Rolex can’t tell is a fake even when they open it up then that’s a bigger shame on Rolex and a big hooray to China. 👍👍👍
I doubt it cost Rolex $1K to make or you’d be paying $25K+ if true. Do understand, their purpose is to make money; not a charity case.
Best video ever.
This is why I wear Grand Seiko spring drive, timing perfection, amazing attention to detail, not faked all the time, great value and under the radar.
Thanks! You've clearly got great tastes in watches and RUclipsrs haha!
The quality of replicas and plain clones are just getting better. Bought a Rolex 3135 clone movement, which was advertised as a clone, no false claims, and it works great. Not many people will get a magnifying glass to check if you are really have a Rolex on your wrist, and if you get rubbed in London, it is, at best, a 200 euro loss.
Honestly if they can copy your watch from the same steel grade, and copy your movement with rough (but still 95% accurate) finishing and offer it for £500 instead of £15k, your business model is flawed.
I see where you're coming, what you're missing is the cost of R&D, developing a watch is very costly and wages in places like Switzerland are pretty high, so a watch manufacturer has to cover their costs, i agree that often brands prices that watch too high obviously to increase their profit margin and that can and often does exclude a lot of customers but excusing copies on costs alone is seeing only half the problem.
@@creato938i understand that, but do you think they didnt recover their costs with their pricing on a simple 3 hander (+ date) caliber like the 3135? Lets say the development, due to its low complexity costed $5M. Id guesstimate that they produce the steel subs for ~1k per unit. (Based on CW saying they will never sell a watch for more than 3x production cost, the rolex aint much more complex than that). Selling for $10k each, you make about $9k. Take away about $2k worth of AD costs and marketing, youre left with 7k profit per watch. You have to sell ~700 watches to break even. I think rolex has sold a lot more watches running that caliber.
@@creato938 what R&D? Rolex makes the least advancements and innovation than any other brand, while charging their customers a premium for their brand. Please.
@@etebol It's true Rolex is pretty slow to update their models, they are fairly stable in terms of design and how they are built but doesn't mean they don't have R&D costs, they use Tudor a lot to experiment with new materials, new way to build movements, more accurate regulation, they even built a whole new factory that is mostly automated with under Kenissi, those things will trickle down with time for Rolex models and have a big cost for the group.
@@creato938 You meant Seiko, right?
I will always buy a fake rolex for these reasons:
1. People selling fake rolex are nice.
2. Fake rolexs are always in stock
3. For $700, it's 98% of the real thing.
4. I rather get rob with a fake rolex
5. Spend your money on companies that cares about you.
6. It's your money, buy whatever you want
People selling fake Rolex are often associated with money laundering, narcotics, terrorism and human try. But yes they are “nice” to the useful idiots who buy them
I am wearing omagees boughts on Aliexpress, I couldn't be happier. I cannot afford expensive watches, so, I am happy with Aliexpress. I don't care. I am really appacionate? Nope, so I am fine with that, even with fake watches. Live and let live. And I do not buy these because I want to be "seen", just 'cause I like them
Do Rolex Owners buy all their Shopping from Harrods ? Or do they buy Cheaper Replica Foods From Lidls and Sainsburys.
I couldn't agree more... China makes a quality Rolex GMT Master II homage with stainless steel case, stainless steel bracelet (solid end links + glidelock clasp), Seiko NH34a GMT 21,600 bps movement (made in Japan), ceramic bezel insert, see-through case back, enamel dial, etc. all quality finishing and for under $100. Buying a Rolex is not about the value, it's about the projecting an image. Fakes have always existed, it never stopped Rolex from increasing the prices.
Fake watches reveal an interesting truth. They expose the actual cost of making a watch, even when factoring in a reasonable profit. Rolex charges more for routine maintenance than it costs them to produce the watch, which I find unethical. Unlike watches, other luxury items like jewelry have no ongoing ownership costs and retain some inherent value in materials.
Rolex has a nemesis - and it's Rolex themselves. Any company that has left innovation in the distant past, and relies only on past glories to drive sales, is ultimately doomed. You can't stay ahead of the curve if you don't move forward. Appearances are easy to counterfeit; genuine pioneering technical innovations are not. If Rolex are not careful and don't counter their hubris, they'll share the same fate as Odysseus and end up wandering aimlessly for years, as a has-been watch brand. It doesn't help that even genuine, life-long Rolex buyers have grown to greatly resent the brand for their appalling restrictive sales practices.
Very true - I've spoken before in my video on watch design's stagnation that brands to get a new generation of buyers need to push limits once again, the stories many brands trade on will soon be ancient history!
I personally couldn't care less if a fake watch damages the image of a watch brand, a lot of the time ADs play the game and exclude potential customers and if said individual wants a Rolex, he or she will buy a Rolex anyway, hopefully from a reputable gray market seller but a lot of the time people just end up with replicas that trickle down to places like eBay, Facebook Market place or Reddit and flood the market with copies making harder to find a real one out there, that's the biggest damage replicas do IMO.
Starbucks is terrible coffee. Over roasted, and oily. Rolex are very average watches with over shiny cases. But both are successful brands.
Brands with disappointing quality need good marketing and a confident sales team. And ironically both have highly efficient tax structures.
Rolex is all about marketing. They don't give a shit about people wanting their watches. The AD's are even worse, vaults full of watches but won't sell you one at MSRP because they can sell for 4-5K more to the grey market dealers. Rolex have brought this on themselves.
Couldn't agree more... Starbucks is a disaster. It's insane the effect marketing as on people! Why would I pay 30K for a Daytona when I can get a similar watch for less than $200.
Id Rather not wear a watch, than wearing a fake watch
Excellent piece of work
Thank you so much 😀
Do they through?
Just because some buy fakes, doesn’t mean I want a fake.
I buy the product because I like the brand history, design and quality, not because I care what others think.
Rolex is still one of the world’s most powerful brands and that’s not about, to change anytime soon.
Look at Hermes. The Birkin is one of the world’s most popular bags, often copied, but that doesn’t stop rich people around the world from begging Hermes to sell them one.
There will always be fakes and buyers of fakes around but there will also always be people around who can afford and who value the reals.
@2:26 no they don’t!
And you go to small coffee places (usually specialty third wave kind) not for support but because they usually source more fresh beans from reputable roasters and the end result is way better than Starbucks which btw tastes like burned jet fuel without all the sweeteners and syrups.
Honestly, I wouldn't wear even a real Rolex if it wasn't a gift from a dear friend, a reward from work or some other honor, or something I paid RRP or reasonably close to it. The notion that brand has value is very strong with me. The sum of the story, including that I rose from extreme poverty to be able to spend that money on a watch, and the taste that reflects my personal sense of style, whatever it might be, combined with the particulars of that watch, whatever they may be, are why I spend thousands and sometimes tens of thousands on watches. Wearing a fake, or homage, or free watch, even my grail watches, doesn't interest me.
Very true - it's just like nice cars. It's rarely about impressing other people but more often yourself. Having this intrinsic satisfaction I think is key to being content and enjoying the nicer things you get for yourself.
I have an Omega Planet Ocean that I chose over a Rolex Explorer and Rolex Sub. The whole AD experience was so off-putting that I lost all desire for a Rolex, which is good because based on the people I see in my area that wear Rolexes, it seems to be a frat-boy/chav watch. Not interested anymore. I can afford a Rolex, but don't want one - I'm getting another Omega. That's just me, and I'm sure Rolex could care less, but in my opinion they jumped the shark.
The AD - that other off putting thing the brand must contend with. It's funny how the Rolex AD feels so stuffy but Tudor quite a nice and welcoming place (in my experience).
@@Dougs_watchesI think Tudor is gibine closer experience to Hans Willdorf’s Rolex
Superclone replicas are incredibly well done , the outside is perfect , just the movement shows that it’s replicated. It’s so dangerous
as a regular guy an invictia does me just fine.
The answer is NO. You can fool anyone but every time you put that on, you know you are wearing a fake one.
What about Cartier, the second leading luxury watch manufacturer? They are a member of Richemont Group but are quite distinctive in terms of brand.
Cartier pose an interesting question, one I've not fully got my head around in this regard. They're leading yes, but 8% compared to 30 does create quite the difference. I also think that while iconic in watch circles - potentially not in common culture, or seen as a 'flex' in the same way. So not (yet) a victim of their success - if you compare to the rest of the Richemont group they fill that dressy, sophisticated niche at that price point.
Rolex is under attack from Apple, rather than fake watches. Whilst our perception is that Rolex is common, I believe that this is a manifestation of our own interests. ( like when you buy a new black car of a particular make and model, suddenly you see loads of them on the road). The very strength of Rolex is not a hypertargetted digital campaign looking for wealthy cave explorers, but that simple idea that if you do well, its an attainable luxury. It trades on its heritage of tool watches made to very robust standards with a hint of luxury. Its a mass market trade up, such as 5 guys versus Macdonalds. Its challenge is how to cope with the longer term drift away from mechanical watches. Niche players in a contracting market are likely to disappear under high capital and labour costs and low volumes. It must surely be harder to get a non watch enthusiast to part with 8k on an IWC than a Rolex Submariner. I feel that brand salience will win out over algorithms, which to date, have not been credited with creating mega brands.
@@gavinwhite9743 it’s not under attack from apple. Very different market sectors. That is like saying Porsche are under attack from Peugeot.
@ in a battle of wristspace you see many potential Rolex wearers instead sporting a smartwatch.
these 20+ min videos are a youtube plague. dont go over 10 minutes if you dont have 10 minutes of content. come on dude.
Why do I feel that he’s reading from ChatGPT?
U can spot a fake easily and look a fool, buy tribute watches instead. Or another brand.
Fake people wear fakes and some fake people can easily afford genuine things but are too miserable to part with money.
It's sad that watches that look good cost over 1k+. *amzwatch* watches are REALLY well made, and it just shows how a brand name on a watch can make its price 10x higher. I understand that if you look under a microscope, you'll find the difference, but just how many of you really inspect a watch at that level when you see someone with a watch?
Hmm, that’s funny…your video thumbnail shows all logos damaged except the “AP” which looked just like what’s on my watch…wait a minut…OMG! 😂
Well done! I think you might have missed something on Ferrari. They make a ton of money via merchandise for their racing teams. They can afford to be picky about their cars and who buys them. Not as much pressure to sell more cars every year- big advantage for them.
@@KP-wp5sz True - I remember someone describing them as a keyring manufacturer with a car company on the side once
@@Dougs_watchesstill great discussion video. You are one to watch in this hobby - a real fast riser! Happy new year!!!
I was completely against replicas until they discontinued that new Le mans Daytona, probably won't get a fake but it's the first time Im contemplating it.
An interesting problem there for sure. The grey and used market exists, but that has its own set of problems.
100% Doug. I wont buy Rolex or Patek partly due to fake issue. Moser, Journe, MBnF, yes..oh and my super favourite Auffret if i could get one..
I'd not seen Auffret before - I might have a new grail now!
@@Dougs_watches well you have made me re-consider the moser-underdog collab, but given i already have a moser perpetual i very much doubt that will happen, several watches on the grail list above that
Baudrillard in a watch video! Superb
It's about time!
Doug - another great video!
The history of luxury goods shows a pattern. As status symbols, luxury goods exist to visually differentiate the wealthy/powerful from the masses. This is only possible so long as the luxury good remains exclusive. Once imitations become too good, differentiated only by an expert, the symbolic power is already gone. The reality is that no matter how these brands market their goods, a $300 close imitation will be available within months to the enterprising buyer. In my opinion, now that Chinese fakes are visually undifferentiable, watchmakers will have to move to materials and techniques which cannot be well imitated on the cheap. Successful examples that come to mind include meteorite dials, light-absorbing black paint (Venezianico's REDENTORE ULTRABLACK), and Grand Seiko's entire range.
@ephraimwiedermann9352 Thanks starting 2025 off with a bang hopefully! You may be on to something there, move away from steel and stump them for a bit.
Fake people wear fakes and some fake people can easily afford genuine things but are too miserable to part with money.
Bro move your head away from the camera a bit. It feels like you're trying to headbutt us.
haaha noted - always tweaking my setup!
The Starbucks logo is not a "Medusa logo," LOL. It's a siren with two tails...
Damn it! - there's always something haha
I like James bond but I do always believe he wore fake watches whenever there is some sort of gadgets in the watch.A luxury is a luxury you cannot shake real gold with fake gold.
During Sean Connery’s acting times as James Bond, Rolex would probably cost a $1500-2000 of today’s money but i am not sure too
@@kingofbithynia Thats like affordable lol
Wow you have really thought about this it sounds like you've been doing your homework. It is a very complicated subject and doesn't always go the way you think it would take the pandemic most people (self included) thought the luxury watch market was going to be in for hard time's. But the opposite actually happened this was because people were concerned about the money financial market's would be effected by the pandemic so people invested in sold high value assets. Which people thought would be safer than paper cash and later on when lots of extra money pumped into the economy and people didn't have the freedom's they spent on things like watches. as well as this Rolex had a massive supply and demand issues with closed factories (a perfect storm)this is what created the world's biggest watch price bubble.so what I'm trying to say there are so many different factors to take into account and it's never the obvious ones. sorry for going on a bit thanks John.
Thanks! Feel free to comment away - the watch world is a complicated one!
But just think🤔!, a real Rolex with a fake price!, is just Hype and that’s FAKE 🤫!.
I enjoy listening to your content but I find it difficult to watch due to the constant cropping in and out. Sorry but it's too much for me.
@pete1208 Thanks for the feedback. Trying to balance keeping people's attention and the edit. Personally I'd go for less in what I watch. But do stick around I'll tone it down a little for the next ones!
@@Dougs_watches It's a technique that's often used to stitch together different takes so the jump cut is less noticeable. It's not a technique to keep the viewer engaged. Your content keeps the viewer engaged.
No way
Rolex best watch on the market all they have to do is come up with some kind of code on the watch that can’t be copied with all there mint they can find a way
? rolex was a british founding as i remaber the writing , swiss dit always good mashine engineering and was not very high in exchange ,, ther was somfing with the automatc moment that whnent wail alike reson also from gb to sisswerland after ww1
....(low ailty off masproduce payabel wtshparts in qulity that automatic momvennt where as i rember rodced by alina with some i forgoten the name off the automatic mvent patent holder)
Awww poor baby! Show where the bad old fake watch touched you.
Smh
Grow up who cares!
All watches are derivitive of the first ever watch. Think about that.
Yep, Rolex are finished hahaha 😉
Rolex and other luxury brands are a joke.
Steel watch. Dated movement. Huge waiting lists. They are overpriced and deserving everything ntheybdeserve cause theybhave jacked their orices uo so much.
It's actually very easy to spot a fake rolex watch, just have a good look at the person wearing it. It is not about the watch.
This is silly. I know farmers and construction guys who have a Rolex.
Don't be a snob.
You'll need to elaborate your position here, because on it's face this makes zero sense.
wow you truly bring "snob" to a new level isn't it?
@@CoffeandReviews The type of person that wears a fake brand is likely unable to afford the genuine brand, as for the more wealthy individual wearing a fake watch I would still call them fake miserable people. I know quite a few seriously rich people who dress like hobos and complain when salesmen ignore them. It really doesn't take that much effort to iron a shirt/shave/polish your shoes. If I couldn't afford an expensive watch I would happily wear a £200 Seiko.
lol no it isn’t the end of Rolex. People who buy reps were never Rolex’s target market. They’re losers. People with money will never buy a rep. End of story!
They never were true - but if enough people do and the real deal no longer seems special will they?
@ yes but people who really want a Rolex will never settle for a rep no matter how close they get. It just doesn’t feel the same. Having the real thing on just hits different. Most people who buy reps never intended on buying a real Rolex in the first place.
Oh, I know people who buy clones, who also own plenty of gens. These are very well to do people with multi-million dollar real estate portfolios. It's a tricky world, probably more to limit losses in getting robbed, but I've told them that if the clone is so good, you will get robbed at gunpoint as well
@ I also hang around pretty well to do people as I’m in real estate and none own reps. At least the ones I’m close to. If you can’t afford the real thing, then don’t bother imo. There are too many nice watches at the reps price level I can buy. Good point about being robbed for a rep if it looks real.
my father had a gold omega , in the 80is yeah it look , nice and was well made , but today i will never spend that money on watch , since my 200eu seiko look just has good and work as well , so i prefair having a 200 original seiko or orent , than fake rolex or omega ,
The youtube muppet boiler room secondary grey luxury watch market is dead
Rolex was soo yesterday …
….and so today, and so tomorrow. Agreed.