How to Make a Behavior Addictive: Zoë Chance at TEDxMillRiver
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- Опубликовано: 3 май 2024
- Zoë professes at Yale School of Management, researching decision making and social welfare, and helping students make their dreams come true. Her work has been covered in The New York Times, Wall Street Journal, The Economist, Scientific American, Psychology Today, Financial Times, and Discover. Before getting her doctorate from Harvard, she marketed a $200 million segment of Barbie toys for Mattel. Now, she collaborates with academic and industry colleagues to use behavioral economics to help people avoid temptation and make decisions that will benefit them in the long run. And she'll be talking about a new type of toy that might do just that-if it doesn't drive you crazy first.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
any behavior that meets following needs in a powerful way will make that behavior addictive:
1) significance (EGO)
2) certainty (security)
3) uncertainty (variety, surprise, spice in life)
4) connection (survival)
5) growth
6) contribution
+Luna L thanks was wondering what the 6th one . thanks for your contribution ;)
+InnovativeJoe :)
Thank you my good friend, wanted to watch it again to right them down
I have a poor memory but a creative mind. I used that to my advantage, especially in high school
Thus sayeth Tony Robbins
Contribution is my favorite of the 6 Human Needs, and Striiv meets it well with charitable donations. I was saving it for last in this talk and I forgot to say it! Sigh. Thanks for watching, and gratitude to those of you who contributed to others by writing about contribution in the comments. - Zoe Chance
You gave a great talk!
Yes it's inspiring. Although, I feel a 7th need. The need to poo. Sorry about that. Maslow had 5, Robbins has 6, well, it only seemed right to add a 7th :-)
Oh no!
There I was blissfully fulfilling what I thought was a sacred 7th Need, and then I suddenly realised that pooing is a primordial way of making a contribution!
Am now feeling empty in more than one way :-(
very nice TED talk. Highly underrated
I was wondering what the 6th need was
8:10 how to make a behavior addictive.
Satisfy these 5 needs.
1. for significance (ego, importance, that we matter)
2. need for certainty
3. need for sense of variety/spice (unpredictable popup challenges)
4. need for connection
5. need for growth(feeling of moving forward/progress).
Isn't it frightening that all these are provided by most of any online game? Especially role playing games.
Thank you!
-dlj.
LOL, she completely forgot one of them. The need for contribution. (en.wikipedia.org/wiki/Tony_Robbins#Six_human_needs)
This comment has satisfied my need for contribution =]
Much appreciated. Keep up the good work.
Raday Leavy hi Raday. send me a list of videos that you'd like me to quickly run through and pull out the most important info out of. peace.
She said 6 but listed 5. The last is #6. Contribution in case anyone was wondering. ☺
Yes indeed. Thank you! :)
Could you share the source please, I wanna read more about it
Yeah I noticed that too😂👍🏾
I was so confused and looking back over to see if I missed anything
Thank u
Yu-Kai Chow (also TED speaker) has a book on gamification called Octalysis that is built on the similar framework.
It covers 8 sides of motivation (including the 6 from this video). It was a great read for me. After I read it I continued with the books like Thinking fast and slow, Drive, Predictably Irrational, Hooked, Psychology of influence. Whole new world has opened to me since.
ty!!!
Thanks so much for your talk. I teach in the healthcare sector and we were discussing standards of practice. One students had observed that are always one or two staff in a department who have lost their passion for the profession. This list of needs could help students recognise where the joy can come from the profession and help them keep their fire/motivation. Great stuff!
I hate it when people say the word "urban" as a euphemism to saying that a particular area is unsafe. Urban means city dwelling or characteristics of the city. And not all cities are dangerous areas. [stepping off my soapbox]
No I totally agree I didn’t understand what she was saying until I saw this comment
Wow, I’ve been using urban in the wrong vernacular for years. Thanks for your post & not letting me walk around with spinach stuck in my front teeth for the rest of my life. ✌️
In Summary you have to ensure that the action meets 6 needs
1. Certainty 2.Variety 3.Significance 4.Connection | 5.Growth 6.Contribution
excellent talk
the way she introduced her former addiction and also how basic human needs can be turn around to help us, it´s just brilliant!
thanks a lot
Not knowing what a pedometer was, I honestly thought it was some foot massage device she was misusing as a clitoral stimulator. She was acting so embarrassed and really built this addiction up like it was going to be terrible.
She introduced a concept called Gamification. The games or activities which drive us crazy use gamification extremely well.
Brilliant turn over from addiction to building usefull habits! Thanks!
+Juan Dharma or creating new addictions to overwrite old addictions ..lol don't know ..but maybe.
This really is one of the best videos I've ever seen on RUclips. I love how you broke down the psychology of what motivates us. Thanks Zoe!
I am looking at this thinking,
How can I make the not fun parts of life Addictive.
Taking out the Trash, Doing the Dishes, studying.
I think im going to look at everything i avoid doing and try to see how i can use these 6 needs to make the behaviour addictive,
so i can get them done.
I took notes so here is list of the human need that make a behaviour addictive|
How to make a Behaviour Addictive
By meeting at least 3 of thes 6 needs we have as Humans
1)Significance-The desire to feel that we are important (the Ego)
2)Certainty-(the need for Security) the feeling that youre belief in the world will be met much of the time.
3)Uncertainty-The need for variey and surprise and spice in our life
4)Connection- Our need for Connection (this ensures our survival as a species)
5)Growth-The need to feel like were growing, were becoming something
If you feel like youre making progress.
6)Contribution- the feeling that you are contributing something to the world and myself (She didnt mention it in the lecture, you can read it in her comments here.
I think ill try coming back in a week and see if this has helped me to accomplish more.
Thanks Zoe,
Sincerly,
Shmuel Rose
+SDMR2D2 Agreed!
I enjoyed this video, thanks for sharing and warning me about the watch!
Well done Zoe. As a hospital staff educator in both clinical topics and customer service I see great applications in motivating hospital staff and patients. "Why follow this particular procedure this particular way?" Help them ask and answer several of these 6. Not simply "Because it's policy." "Why greet people with a smile, even over the phone?" Help them ask and answer several of these 6. "Why should I bother to follow this low salt diet?" Help them ask and answer several of these 6.
Thanks Zoe, It is like you left us to "Contribute" to the talk by trying to figure out what the sixth was..... I think it's just perfect the way it worked out. I love the way you talk x.
I found it so annoying when she only said 5 needs and no one in the audience remind her.. I even took out my notes to record what she said, so imagine the annoyance.
my notes are sitting at 5 too. :( i was expecting a joke at the end about the last need being completion... :)
Had the same problem so i went looking for the answer, she mentions who taught her these 6 needs (Tony Robbins) : training.tonyrobbins.com/the-6-human-needs-why-we-do-what-we-do/
The 6th need is Contribution: a sense of service and focus on helping, giving to and supporting others.
Which is, ironically enough, probably the reason i shared this XD
viewtaker
Thaks for the link! :-D
suhuanda I took notes too lol. She said the words "sense of security" at one point so I decided that meant that we need to know that we're safe, we won't be hurt by our actions, phycically, spiritually or mentally.
Nathanael Powell Nope. That's part of security #2.
7:39 Six needs, three of which must me met in order to make a behavior addictive:
1) Significance
2) Certainty
3) Variety
4) Connection
5) Growth
6) Mentioned in the comments, not in the talk: contribution
This is one of the most intelligent TED-talks I have seen. I have had many of the same realizations as you, but with my dancing. Your analysis of flash mobs also describes how the applications for creative educations and the attractiveness of freelance (uncertain) work is more attractive than any time before! But I contrary I think that the dance profession is mostly healthy and that what is sad, is how many people are addicted to sitting, passive activities where they work in offices (sitting around) and then sits around even more at home, watching series and movies on Netflix etc to feel relaxed and mentally "fed". While, entertainment-disabilization of people works, because of excactly the needs that you describe here.
My body on the other hand, hasbecome so addicted to movement, that when I sit on my butt in front of a computer, my bones start aching. It makes me realize that I love what I do, but also, how hard it must be for some people to get to the gym, to go for a walk, even just a few more steps than usual - they are addicted to what they feel when they are in front of their computers and their tv. Its so sad. . .
Our lives are becoming much like in the movie THX 1138..
very well done, thank you for creating this video :) has been a huge help to us
Thanks a lot! I like how you are trying to use the addiction psychology to consciously develop useful habits!
I love this person...! Thank You very much for all this amazing information =}!
Thank you so much for the subtitles.
I believe Zoe specifically left out the sixth 'human need', because, ironically, it demands that somebody else make a contribution.
nope she is not, lol, good theory, but look in the comment section, she left her comment somewhere, I saw it earlier
This is great! When you mentioned the motorcycle helmet, I immediately thought of a company that is making it addictive, meeting many of the needs. It has a colorful plastic mohawk attached to it. This feeds the ego by causing other drivers to take a second look. Certainty is what you discussed in the video (being a safety device). There is uncertainty as to how people will react to it/if the wearer will pass by another rider with the same helmet. It creates a connection to other riders who are wearing it.
As a furniture designer, I will use these points in future products that I design.
God it's so amazing and I am definitely going to try it
Thank you for your advice
Thank you for sharing lady
Did anyone realise that she talked about 6 human needs but only mentioned 5 of them......... Did she miss one??... just curious, so I will do some research .....
1: Significance
2: Certainty - need for security
3: Uncertainty - variety, spice
4: Connection
5: Growth
6: Contribution (I think this is the one she missed)
7: Curiosity (I just added that..... LOL)
two possibility, either a person becomes curious or uninterested in the face of uncertainty. Well...I do think she presented it pretty well, despite that I am still curious if the last point was even a part of her presentation or was she short on time. Questions, Questions and only Questions.......
Arnab Roy Maybe she didn't want to totally give up Tony Robbins' thing.
Possible, however she did quote Tony Robbins, so I would think it would only be fair to mention / include all of them. either way, look I am not too hell bent on the fact she missed it, but it was interesting to note the undercurrent anxiety in her voice, which undoubtedly could be a. because of the stage/audience, b. Oh! lets not speculate too much, shall we. :))
The 6th Human Need is Contribution: a sense of service and focus on helping, giving to and supporting others
Interesting, I too came up with that.
I think she really nailed the points of addiction. They made sense and were relevant. Coincidentally, i was playing two clash of clan accounts while watching this TED talk.
Thanks, Zoë! Great talk!
I wish this talk extended a little more. Implementation of these "6 needs" to a real world example would have been a great. Thanks for the talk.
Awesome. Thanks for sharing!
recently I've began to damage my own reality and the necessary routine needed to accomplish this year's decent freshman grades. I know it sounds stupid, but I've done nearly everything so far to get to the point that I'm at and yet I'm screwing up.
I feel hope that your framework might cause a significant change with me. its all enlightening and quite surprisingly - revealing the human truth and behavior I always consciously and unconsciously kept in the dark.
The title is "How to Make a Behavior Addictive," but I don't feel that this video delivers the benefit promised. There are some nice stories with a discussion of underlying psychological needs that influence behavior, but where's the summary and application?
Well said.
I was hoping to learn some tools on how to make some of my positive actions "addictive."
From Tonny Robbins, if i recall properly, the 6th need was to give and showing some kind of generosity
Synchronicity could be the sixth point.
Or security could be (if one wants to put synchronicity int the connection category).
she is very intelligent! a very powerful TED Talk!
I have a feeling that smartphones are super addictive...
Contribution is to grow through giving. Contribution is also fuelled by a sense of significance and certainty that it will feel good to give! :-)
You're welcome.
I like this speech a lot. Fantastic public speaking skills and the speech content and development are as addictive as the topic.
How kind, thanks!
Great job on this speech
Man, y'all are harsh. Most of the comments seem to be about the speaker and not the substance of what she's saying. This is why we can't have civilized discourse anymore. I say, put up or shut up. Show some cognitive chops or shut your malodorous gob.
Hahaha I'm saving that last line to use myself sometime
you are being critical of others who aren't offering substance and then you say "your malodorous gob". How is that "civilized discourse"? cephoras
Two cents about the pedometer.
The Striiv Play works ~ 2 months before it fails to function (great variation, from 1 - 6 months in our lab experiences). Thus, this pedometer is excellent for identifying neurosis relatively quickly :-) but not for tracking activity levels beyond ~8 weeks.
1. Significance
2. Security/certainty
3. Uncertainty
4. Connection
5. Growth
6. Skip
Awesome presentation
This video is actually great advertising for Striiv. I got one a few days after watching it the first time.
thanx , It was very useful
It's more like "what makes a behavious addictive" !! Disappointing in my opinion .. This is just not what I expected to see ! Just choose video titles more wisely please
behaviour*
Really helpful video.....tysm
The 6 human needs: I got 1> Significance 2> Certainty 3> Uncertainty 4> Connection 5> Growth 6> ? Did I miss no. 6, possibly; or, did she forget, and, left it out...??? NOTE: I did try, repeatedly, replaying the video from point 8:15...
Security
Thanks for helping go fill that last one in...; so sorry I missed it! ;-)
What an amazing personality and mind. Thank you Zoe
She so beautiful love her smile💕
Very entertaining and insightful talk!
nice talk thanks
Such a graceful smile!
Im here because of the chapter on the book indistractable by nir eyal
6 is Contribution: a sense of service and focused altruism satisfied by helping others
LOVE IT
good for you..
amazing!!
7:38 her story with pedometer is just the similar one that everyone has with mobile phone. reason? fulfilling 3 out 6 needs become an addiction
ego, feeling important, significant
9:03 certainty,feel safe and certain
uncertainty, linking to surprise, lottery or random challenges/rewards
connection\ community
growth \ making a progress
flash mub --快闪 different, surprise,
I am trying to employ this framework to bulid habits of getting up early
Wooow ,That really some thing ,Help me a lot
good session... i have addiction of Ted videos
Want to do 10k a day like its nothing? Get a job as a waiter.
Try construction
field geology. Real as Fuck
RUdigitized Hiking the appalacian trail, doing 75-100 mi. per day.
+Nathanael Powell 100 mi a day?
+RUdigitized people are addicted to waiters.
I feel like u can use these needs on a guy to make him addicted to u...
1. EGO. Make him feel important and respect him and thats what youll get too
2. CERTANCY. make him able to trust u and always be there for him as in taking care of him or being home waiting for him
3. INCERTANCY. You can make him suprises or go somewhere or even more better...Suprise Sex
4. CONNECTION. well make him comfortable to talk to you and be happy to be with you
5. GROWTH. Give him smiles and show that your happy to be with him (well...if u are) so that he knows this relationship is a growth.
I DONT KNOW ABOUT U GUYS..BUT I ONLY HEARD FIVE NEEDS. I THINK THAT THEY ARE ALL USEFUL TO GET A GUY TO BE ADDICTED TO YOU
Silence witch
The 6th human need is "contribution". Givining and sharing with others, creating meaning. You're welcome!
I think part of the reason why people are getting "crazy", is the following: Most people have a goal, like "I want to be a doctor", so, they spent all the time studying and working to fufill that dream, eventually, they get there, an now what? My dream is done... They feel happy at first, but with time, they feel emptyness, so they search for hobbies, but since all their lifes they were unable to relax, they do as always, they have to be the BEST on that too, and thats create unhealthy addiction. Just do a hobby without challenge or things like that, learn something at a healthy rate, 2 hours a day, nice and easy, enough to give you challenge and keep you motivated, but at the same time, that doesn't drive you crazy. For example: Music, Painting, Exercise (without crazy machines), Learn to fix your car, Farming, Planting, so many hobbies.... If you keep learning skills, you'll never feel empty. XD
1 - significance
2 - uncertainty
3 - unpredictability
4 - connection
5 - growth
6 - contribution
Immediately on finishing watching this, I bought the Striiv app (and I plan to get their "Play" pedometer widget too)! I could do with a good positive addiction like walking a jillion steps a day. I carry a lot of extra weight and I reckon that's doing me more damage than spending time running up and down stairs like a hamster (a gigantic *fat* hamster) would.
This video is great.
I would've loved if it contained an example of using this framework in a good behavior that is not addictive. I guess the job is left for one's creativity .
I thought this was a good talk aside from leaving out one human need: Contribution. (If you just want the list of needs I guess you could look into Tony Robbins' stuff.) However, I think what is compelling here, are the examples. I sense, after looking at her bio., she is using her behavioral economics chops to outline a certain added perspective. The Striiv (sp?) example was humorous and interesting. Another commenter did raise an interesting point: Do we want to take our habits to the additive extreme?
Damn it I'm getting this app. Going to get me fit.
the book "indistractble" bring me here!
Same
Anyone after reading the book "Indistractable".
Yes me
similar to many video game systems like quest, leveling up,... this kind of game system can make us feel rewarding/progressing and will get us addict to it, all just because our brain need the progression.(just my thought)
This was enough to motivate me to buy a striiv, ironically
So THAT's why the guy I dumped wouldn't stop trying to contact me! Was our relationship...ADDICTIVE?
Yeah agree with thought that she coudl have spent more time on how to integrate these ideas, and literally live up to the title of the talk. Too much time on describing the stepper thingy.
great.
Wow this video is old. This can mostly definitely be applied to the dynamic of a fullfilling career.
1: Need for Significance.
2: Need for Certainty
3: Need for Security.
4: Need for Uncertainty
5: Need for Connection.
6: Need for Growth.
Still, she dont explain or teach "how to make a behavior addictive" as the title claims. I was hoping for some instructions to help me be addictive to the gym.
PerfectionHunter If you consciously make a choice to consistently exercise, the experience can change from a chore to a routine to a lifestyle pretty easily.
If you are giving honest effort toward your workouts, then the stream of endorphins that rush to your brain after accomplishing a strenuous, exhaustive task will certainly lift your spirits and increase your confidence. It's easy to see how many fitness enthusiasts gain an addiction to the feelings they get from achieving a "runner's high" or the powerful "pump" that you can see and feel after heavily taxing a muscle or group of muscles during a weight lifting session.
So I heard: 1.Significance 2.Certainty 3.Uncertainty 4.Connection 5.Growth. What did I miss?
+prettylushed You missed nothing. I missed #6 - Contribution. Thanks for watching - and listening.
pretty good. i watch these videos at 1.5 speed now.
how do i contact Zoe" ?
what is the 6th need?
Awesome
Lol, "the only people who are walking around, at night, for miles, [in Cambridge], are crazy". Lol or drunk. Or both...
YesReneau She must've wrote this comment before getting all her subs.
The mentioned Flash mobbing issue i consider to be an updating of the situationalist performative anarchistic Kind of activities of the 60s generated by the french philosopher guy debord
+Rene Perez just with less anarchy. at their best flashmobs are an example of self organization, without a leader or heirarchy. although the initial seed of the idea or meme originates from somewhere, probably an individual or organization. so if you were proficient at planting those seeds it could be seen as a sort of.. invisible fascism. social control under the guise of spontaneous situationalist self-organized sati performance art. thanks for kicking off that train of thought...
Well thank you im glad you like it
Someone correct me if I'm wrong, but it sounded like she was only giving five needs: certainty, uncertainty, significance, connection, and growth. She kept saying there were six needs, but I only heard five.
It's a predictor of "failure or success"...and both are simply decisions of careful choice.
Get mentors that teach YOU what's important to YOU....not to anyone else; money, sexy body,...best golfer,...best at something....then spend time daily on these people, mentors, etc.
I only heard 5 needs: significance, certainty, uncertainty, connection, growth. What is the 6th?
contribution
***** I don't know what it means. I only know for sure that I am not a member of a communist party.
A lot of this sounds like gamification. If you want to turn a behavior into an "addiction", turn it into a game: set challenges, create a point system, compete with others, and so on.
sharing knowledge is always your thing. Keep it up.
what we needs something that gives you points every time you eat something healthy you get points and when you eat something bad you loose points, but off you eat way to many healthy stuff you also loose points.
I can speech
I'd prefer something that gives you points for every intellectually stimulating thing you do and you loose points when you don't get enough sleep or don't have enough variety throughout the day.
omg she looks awesome
So she uses her own experiences to make a bunch of assertions. That's nice.
and valid.
Where were the assertions?
***** Dude people like that are more interested in quantities than qualities. Who gives a fuck what the numbers are saying when she so obviously and clearly made the point that she set out to make. "Here's some information, my challenge to you is to take it into the world and do something fun and interesting with it"
*dickhead hater voice* DURRRR SHE'S NOT RIGHT BECAUSE NUMBERS N SHIT
MetrazolElectricity You, obviously because of your research, have a limited view of addiction. We are all addicted to something, most of it is good. Habit-forming is important for survival.
Said Bouziane l ex cc e :-) :-) v hung ln h hi icon ppl you,tn Qwest
This reminds me of two things first a situation whith an ex where I was exlaining to her how not t8 develope a tendancy to pik the grownd and I remember that the only reason I learned this behavior besides the fact I was on drugs was the fact that the first time I did that carpet picking was becouse I was hanging whith this other dood who allways lookd at me jelously and so he would try to berate my persona, so I learned that the way to get over something like that was to be in a situation where nobody berates your behavior but lets you go through it despite its uncomfortability and there sertainly are situations that are more obviusly mind breaking spirit breaking so for her I think she needed to hear that. Secondly when I was younger I read a porn magazine from the 1930s it was about extreme behavior and women that could not achieve orgasm whithout being abused due mostly to parental abuse, observing this allowed me to define my own understanding of love verses abuseive relationships there are a fiew great guidlines based on diferent relationships like family dynamic marriage dynamic or short term relationship dynamic different rules apply like an importance level of sensetivity to the most vulnrable being the children or the one who is being abused or expiriencing acting out behavoiraly
I had one never got addicted, I found them boring... I rather be running..........
I played farm game not addictive either...this video was sent to me by a friend who is confused to why I find gambling, drinking ,Television, and video games... super boring, he says I am not normal...if I am not addicted to something
I'm a hospital porter in Manchester, England. In work, I walk 22, 000 steps before 1pm... six days a week. I get paid to keep fit! 😆😆
after watching this i think i’m going to buy a fitness watch to keep exercising , because i don’t know english really so what i understand that her fitness watch make her walk more and that’s a good thing but see it 29 times a day a bad thing