3 BIG Amazon PPC Mistakes and How to Fix Them
HTML-код
- Опубликовано: 11 окт 2024
- If you're an Amazon seller, you know that PPC advertising is a great way to get your products in front of more buyers, launching products, and ranking higher organically for keywords. But if you're not doing it right you could be wasting your money, causing high ACoS, and hurting your profits. In this video, I'll show you big mistakes Amazon sellers make with their PPC campaigns, and how to avoid them. So before you launch your next PPC campaign, make sure to watch this video!
👍 LIKE the content? Give it a thumbs up and subscribe!
📷 Follow me on Instagram: / scottsuggs
★ ABOUT ME ★
I've been doing eCommerce full-time for over six years. In that time, I've launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ Here's a video I made about my experience mentoring and coaching Amazon sellers:
• I Mentored Over 5000 A...
Hope you find this helpful for your PPC! 😄
Bonus point is the game chnager in my case. I've ignoring this as I did not maintain any negative master keywords list so far. Huge takeway! Appreciated it, for creating such helpfull contents. Cheers!
Help me out pls
You're a great teacher! Thanks for the video...very helpful!
Thanks for great tips!
Could you advise on how to calculate the budget for the keyword to make it work better?
For me, Amazon eats 100% of my product revenue with ads... plus I lose the cost of the product... PPC is great for Amazon... I am just about done with it
Thank you very much for your video! How can I increase my sales? PPC spent was too high and convertion rate was very low... I turned it off to see if I would still get sales and yes it did not change the sales number as much. Now I am trying to figure out what to do next
Hi great information. Can you please guide me about the bidding stregies for campaign like fixed bids and dynamic bids and when to choose fixed or dynamic bids.
Most of the time I'm using down bidding only, but I will test the others as well. Fixed bids can be good for new product launches and for keywords that are having difficulty getting impressions.
Thanks Scott!!
Just thinking about 10 keywords my head goes spinning. I think i would need a masterclass only about keywords performance and opportunities for cheap spending. RPC and ACOS, RPC and ACOS...
I'm saving this one, i will need it to rank the product on amazon after kickstarter.
Do you have any idea if there are any kind of product launches with extra delivery time in Amazon? Like launching a product but with a 3-4 months delay time.
Thank you so much again for sharing your valuable info my friend :D
I've never done a preorder through Amazon but I don't believe it's available for your type of product. Could be checked into though. What could probably be done instead is take preorders through another site and fulfill using Multi-channel fulfillment or another 3PL.
@@scott_suggs Hmmm understood!, so amazon is not a choice for this kind of thing. Yep, fulfillment center for shopy, etsy and amazon is going to be the thing later after the launch.
Thanks ever so much Scott!!
U need to help I been negative past 5 months please
Great, thanks, yeah I am always struggling with deciding on what to do with the bid. I have mature (2 years+) 1-keyword campaigns and I just decide based on the position in TOS and if I need more rank juice or not. And I kind of increase/decrease the bid $ amount randomly... ¯\_(ツ)_/¯ thinking of trying out perpetua or some other SW, how's your experience with PPC software?
I haven't used Perpetua but I've heard good things. Scale Insights is another one to check out.