Chas Smith says John John Florence saved the surf industry!
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- Опубликовано: 1 окт 2024
- In today's episode of Chas Smith Hates Surfing, the best-selling author of Welcome to Paradise Now Go to Hell, pockets his imperious rudeness and delivers three minutes of unsparing and unhesitating praise for Florence aka Florence Marine X.
Surf fans are aware of the collapse of the surf industry, Billabong, Quiksilver, RVCA, Hurley, all swallowed by hedge funds, those wildly rich wolves of Wall Street.
Pointing to a classic camo Aloha hat by Hurley Chas Smith says, "This used to represent the surf industry. A beautiful place filled with happy creative people making important products for you, the surfer.
"What is it now? Garbage! It is…garbage! Garbage, purchased by billionaires in New York City and other god forsaken places. What do they do? They license it out! Hurley, once proud and iconic, is now selling at Costco for $19.99. Quiksilver, Billabong, all the same garbage."
But, might there be a saviour?
"It is John John Florence, Pat O'Connell and Bob Hurley, whose name is now tarnished and smeared…Florence Marine X is a core surf brand, making quality surf products for you, the surfer. Florence Marine X has what it takes to recreate the surf industry.
"John John Florene is the saviour of the surf industry. And maybe one less reasons to hate surfing."
@JJF @NathanFlorence @FlorenceMarineX
I love you like a brother Chas...but for the love god, please have a few drinks to loosen up before acting.
Sincerely
A fan
I support all the Florence family got John stuff Nate stuff waiting on the Ivan stuff to get as well ,,,,,but But with all due respect with the price of A fast food trash meal being 20 instead of $8 dont judge me for wearing a 10 dollA sales peice. Even the prices in Costco are thru the roof..😂😂 we are all dooomed and did i tell you motherf$#@ers Surfboards are over a 1000. Can i get a loan....
Florence Marine X is the wackest name possible. Great surfers. Terrible brand name.
Agreed
that's why they are slowly changing it to just Florence
This year is the perfect time for this to happen ... upon all shifts in consciousness this year ... ending all commercial parasitic crap!
Haven't bought surf clothing since early 2000s. I would rather a plain t shirt than a big logo surf shirt... Most surf brands are uncool now...
I checked Florence surf wear
Omg it's no different as the rest, boring boring boring and cost more .
All this hype is all a bunch of lies to pull in masses of people who don't even question the bullshit they are being fed.
And to to top it off it costs even more .
It's sad to think that people loaded with money try and brainwash public with this BS
Nathan left Vans because Vans has no money to pay anyone. Chas you know it as well the entire surf industry and other sports ARE declining swiftly. JJF might be the only surfer making money, MAYBE. The new business is not going to make it (not because of JJF but because MOST don't), Surfing like motocross and all action sports for that sake and all non essential distractions are gone/declined massively already. Surfers cannot even shop at 99 cent stores as ALL of them just closed. My local gang of sprinter/ramcharger elites parked at RJs are starting to look like ancient relics and no one wants to live like that. Just happens the surf industry is going to go back to core people who PAY because they love it NOT get paid. You know the gladiator games eventually stopped in Rome as it declined as well. Yea the chariot races continued but that is because of gambling. Viva Roma but don't forget to pay your barbarian tribute.
Vissla’s still relatively core no? Paul Naude seems pretty legit.
It's true! And BeachGrit's first collaborator!
Florence has a lot of potential. Would love to see them become a much bigger player in the industry.
If you think Ivan stays on with a woke Vans for very long, you're high
First thing you have ever said that i totally agree with. Well done 😀
I heard betonline was paying Nate over 1m a year for their ads on his yt
It's cheaper than that on all their own websites
Big deal ,so what.Spoiled norh shore rippers
What i love about John John is his attitude......Medina could use some instruction in this space......a lesson on "how to not take yourself too seriously as multi millionaire surfer"
Florence brand will soon be in Costco too with partners like that no? Am I missing something here….