The Lamborghini LANZADOR Is Electric AUDACITY!
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- Опубликовано: 13 сен 2023
- World renowned designer, Frank Stephenson, gives his opinion on the monumental new release from Italian powerhouse, Lamborghini.
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Hi all,
I saw that the new Lambs had been announced recently and I felt like there was enough to talk about here to make an episode! It's a really interesting position that Lamborghini find themselves in by releasing their first electric car.
Hope you all enjoy,
Frank
#FrankStephenson #lamborghini #lanzador 
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“Prioritizing complexity over elegance.” I think you just described Lamborghini’s entire design DNA strategy.
Miura is the only Lambo I would say is elegant
True... but it's (in my humble opinion) far better than that Urus. Much much better.
I prefer your new video style, it's much more natural feeling. Do you think you could go over some 80s classics at some point? I'd like to hear what you think of boxy classics like the Buick GNX.
"Its a new type of vehicle that's never been done before. Part SUV. Part car. This is the perfect crossover of both of those vehicle types. Lamborghini has truly innovated with this one. We should call it the crossover... Oh wait."
Somehow, I've seen the general concept before, only then, it was called the Renault Avantime,
@@rpsmith2990 Nah, it's basically a cooler Urus :v
Go check the korres p4
@@1erickf50cooler ? There is nothing cool about this thing
This should call superturismo
Wonderful critique!
I think the design is an overall success. My issue is more with the front of the vehicle: as it’s an electric vehicle, Lamborghini should have gone for a new front aesthetic without the faux intakes. And the two parallel folds on the bonnet are out of place.
From the side, everything looks great. What I do notice is that the front overhang is a bit too prominent.
Otherwise, a great job.
IMHO, this car is a missed opportunity for Lamborghini. They could have freed themselves from the design restrictions imposed by the combustion engine and made something truly unique, but they settled for making something that is too reminiscent of other Lamborghinis and that even looks somewhat conservative compared to other models of the brand.
Well it's a German owned Italian brand.
So double conservative.
Also it is not clear how well parent Volkswagen AG is going to survive the next years.
We might never see this car going into production due to VAG splitting up/going bankrupt.
u cant free urself from combustion engines and look good. people dont even understand why cars are cool. if u buy an electric lambo kys
My take: It's a ski resort sort-of SUV for a fairly rich man's wife to use for shopping and ferrying kids around. It's not off-road badass enough for _serious_ trail driving, but it looks perfectly capable of handling dirt or gravel driveways and switchbacks in the snow. Maybe some millionaires who live on Marin County vineyards or in Santa Fe or Aspen will buy these when they get redesigned enough to be actual road vehicles with exterior rear-view mirrors and everything.
It's very handsome. Its proportions and basic design concept are good enough to avoid being nerfed too much by overbusy, (apparently) non-functional or unnecessary scoops, intakes, extractors, vents and tacked-on flares. I think simplifying all that stuff off would improve its looks considerably--it's almost Seventies/Eighties Japanese in its somewhat overdone graphic complexity.
Even if I were rich enough to easily afford one of these I don't think I would get one unless my wife thought it was just the bees knees. It looks too high to be a great GT and not high enough to be a truly competent 4X4 type vehicle. It's a compromise between those two missions that doesn't really appeal to me.
I wish Lamborghini every good fortune with it, though. And for some reason I absolutely *_love_* the rims. They're like _that,_ ese! Like _that!_
I did the same thing a few years ago. I put a lift kit on a 2007 Corolla and put spacers on the tires. I also added a stability bar and a roof rack. I appear to have been ahead of my time.
These design breakdowns are phenomenal.
Great vid, Frank. Always look forward to your analyses.
It's good sign that I immediately recognized the Lanzador as a Lamborghini just from the thumbnail pic even before I read the title. The design as a whole is very cohesive front to rear, even the interior has the familiar 'stealth fighter' aesthetic - but executed in a manner that still remains fresh.
I do agree that the front vents on a car such as this are probably superfluous, even if they are actually functional. I think the whole industry will have to go through the learning process of finding other means to apply brand design flourishes when vents do eventually become 'obsolete' for want of a better term.
they'll put it in production for sure, but do expect it as a 5-doors only. You are looking at the next Urus. - The only way they showed this 3-door version is to make it more "concept" material.
Thank you so much for another analysis. Those I do love to bits and I'm always chuffed to experience another one. I can very much relate to all of your points made. Being onboard or not with these stereotypical today's aggressive designs is still at the judges but I do understand where they are coming from in the case of Lamborghini. Personally, I think it's quite far away from Ferruccio 's vision but they apparently want to build on an existing family resemblance... I just wished a return to a more clean, sane and joyful world of design instead of being in some kind of doomsday looking realm. However, as for the interior, I'm all for it immediately. Finally not some next giant centre screen. The design is well done and does very much add to a feel of control as you said. Thank you again for a great analysis 🙂
Much appreciated feedback Linda! 👍
electric car battery can be used to lower emission a lot more by using that non recyclable battery stuff for non transport applications, because weight per energy is high and yoru not using the energy fo all that battery in a given moment... but you have to use energy to move it, causing exponentially worse effiency and lifetime reduction every time you linearly add more battery, even as you could divide the longveity harm across more battery cells to increase longevity ... no one talks about what batteyr size this is , for the same reason why the people who push this climate crisis talk are against the only reliable political dependence conflict neutralizing clean energy: nucelar. its also the type of people who wrote CAFE law, who obviously dont care about lowering emissions not having more sustainable rew resource management economy long term. weight worsens rate of tire wear dust which suppsoedly is part fo the estrogen mimicking endocrine disrupting microplastic "forever chemicals" problem that also is in soaps and food containers especially the less durable heated moistened situations. weight also worsens road wear damage requiring more repairs, supposedly at exponential rate while increasing weight linearly. and is much more dangerous in crash at least for people outside the car if not also the people inside (depending on if they managed to make the structure strong enough to deal with increased weight, increasing costs). maybe something like small balance of biofuel combustion and electric would be best, or just minimal electric to run more perfect air fuel temperature ratios in combustion, maybe hydrogen combustion , CNG propane etc. i would at least stay seemingly neutral on the topic while " merely suggesting" in favor for roughly all sides of debate at least in a very simple way, maybe just dont say anything about it , have people be able to present their ideas for all other kinds of people to consider all kinds of thinking , instead of overconfidently limiting spread of ideas on behalf of all people who will ever contribute to the topic through all time ... @@FrankStephensondesign
Thanks for the video and analysis! Always interesting and fascinating to hear your thoughts on new designs!
Hadn't seen the Lanzador before. A very cool car with clean lines.
A minimum of fuss going on in the details. No side mirrors, no visible door handles, all body panel gaps are of minimum length and visibilty (eg. hood/fender).
With such large wheels the wheelbase maybe looks a bit short in full side view.
The front wheels could be slightly more forward, but on the other hand that could mess with the proportions and dynamics of the front.
Anyway the pointy front looks shorter when not viewed directly from the side so it only sticks out at a certain angle.
The A pillar actually seems to be of maybe a more average width, but it's been cleverly painted partly in black to make it lighter.
There seems to be some active aerodynamics going on in the C pillars, no? (At 8:58 in the video)
Longitudinal fins rising on either side of the rear window. I wonder what those will actually accomplish aerodynamically?
Stabilize or direct air flow to some desired area?
I like this design far more than the Urus (TBH the first time I saw an Urus on the road it was at night and I thought it was a Hyundai). I even see some LM002. And as much as I despise the 'coupe SUV' look in general, as a Lamborghini this is a win.
Isn't it ironic that automobile brands known for their extravagance now design more elegant and visually better balanced vehicles than so many other brands that lose themselves in increasingly grotesque shapes?
I agree with all of your points here, great video!!
My only complaint is the front end. The front overhang in length is similar to the proportions of a mid engined supercar. But when lifted to this crossover height, combined with the rear greenhouse being lifted for placement of a backseat, the entire proportions of the vehicle change to that of a front wheel drive crossover like a Kia or such. Becomes a bit nose heavy. Imho, the middle of the hood between those 2 out of place lines, that you described, should be attached to a very low steeply racked portion of a hood lid, creating an illusion of less mass in front of the wheels and a much larger contrast in height when dwarfed by the athletic bulges above the front wheels. That would set it off greatly and lessen the effects of a long front overhang on a high stanced vehicle such as this. Which would give Lamborghini an edge above every competitor without losing any edge and being saddled with a flat yet bloated hood profile. And as a driver it would create a more dynamic viewpoint from behind the wheel.
I love your voice and style sir big fan of you 🇮🇳
It looks like a Lamborghini Urus, but frog-ish, but Lamborghini knows how to make cars good-looking, so he knows what he's doing. With their incredible, artistic, create design language, Lamborghini can do anything! I like the Lamborghini Lanzador. It's awesome!
Great analysis! Also one of the first vehicles without side mirrors!!
every car is so aggressive looking nowadays... wish they came back to 80s-90s for a while
GMA still keeps pleasant neutral yet confident/powerful shapes, though...
video quality is crazy, glad to see you back frank
Cheers, much appreciated!
Great video! I don't know anything about car design, but the first thing I thought when seeing this car was that it looks very durable and strong. You did a great job explaining why that is!
Glad you liked it!
I love that they say it is a new market while the last 15 years Dimitris Korres has built an off-road super car called KORRES P4. Tommi Makkinen has driven it and said it was the most eye opening experience , of what a vehicle can do, he ever had . If only he wasn’t stuck in bureaucracy…
So far the best take on VW's electric platform, probably using the same-ish components as the Taycan and e-tron GT.
All EVs use the same few Bosh Motors.
Its just diffrent sized Batteries.
This is why EVs will end Western Dominance in the Car market. China can produce cheaper and no one will care about the Brand logo if the price is better. With EVs build quaility doesnt matter at all.
@@retributionangel5078 well... if you don't care about your life then maybe yes, but most people do, and with China current quality control they won't dominate the world. If they won't do something about the rate of their EVs (even premium ones) catching on fire without any outside reason then I won't be surprised if countries start to ban importing them.
@@retributionangel5078build quality doesn't matter? You don't want parts falling off the car when you're driving.
Excellent review, as always 👏👏
Great analysis!
It reminds me of the Brera from the side, mainly due to the window shape.
I must admit, at first I did not recognize the value in it, but it grew on me. The Lamborghini identity is present in each detail and, unlike Ferrari, they have not changed their design language completely, they maintained their principles with some precise updates.
The interior looks great, I only have two points regarding it though:
- if it’s electric, why fit paddle shifters?
- the steering wheel center proportion is somewhat strange, the ratio of Lamborghini logo : steering wheel center seems almost 1 to 1. Either reduce the logo or oversize the center.
Finally, I am a purist, so electric cars as interesting as they get, I just hope they do not replace combustion engine cars completely in the future.
Frank ya smashed it :) - fabulous breakdown of the design ! - cheers from Brisbane
Thank you! Cheers! 👍
Thank you for posting these incredibly high quality videos for us
All great points, expertly conveyed. I have zero interest in SUVs but I see a lot of appeal in this, and even more than the supercars, this somehow really incarnates the bull on that badge. It's a toy, it's sporty enough, aggressive enough, even more aventurous than a supercar, looks like a real winner. And for me personally, this kind of fits something I had imagined before, but not exactly. I wonder if there will be cars in the future with a low profile and extended wheels like this one, but which allow the wheels to be retracted, so as to offer both off-road abilities and supercar-level abilities on the corners. The overall architecture could be similar to this, but the actual design would have to be quite different because I see no space for the wheels to retract to.
Thank you for another great video Frank. The interior is thoroughly amazing, I'm really impressed. But why does this new Lambo have taillights from the new AMG GT?
There's something Jean Graton's Vaillant in it.
With electric traindrive and batteries bottom, the old Vaillant Rush could see the light.
the first lamborghini that I really like to look at, thx for the analysis Frank
Not sure if I am too crazy about the design. Certain things work as a Lamborghini and in line with the other models in the current range but maybe it's cause I don't like SUVs in general all that much and having this design in combination with such a high ride height is throwing me off visually but I am sure they will have no problems selling them since many in this tax bracket are wanting something that is different. They may already have the Range or even a Aston DBX or any number of other high end traditional SUV but this is a bit more unique and right up their alley so to say.
Thanks for the insight Frank, would love your thoughts on the *Caterham Project V*
Thank you Frank for another Wonderfull video analysis!! I really love the Lanzador. Ole ole ole! Greetings from Malaga-
Many thanks George! Y Viva Málaga!
You can see the active aero in the clips of it. Look at the sides and top of the rear windshield in the videos. They slide in and out of the pillars
Noticed that too, at 12:14 !
Frank, I think this will be an inevitable starting place for the Mansory crew. and all their follwers.
In future I would say to my children "back in those days when front grills were functional"😂😂😂
Yes to that interior! Great critique as always Frank.
Thanks 👍
This is an overwhelming success imho. When you look at the contemporaries (most notably Ferrari's Purosangue), this looks the much fresher design. Almost a single box design from side profile. Many Lambo language cues. I particularly like the wheelarch designs that mimic the Countach concept of 71. Look forward to following the development of this...
Never compare a concept car with a production design. This design hasnt been through the production process yet. Mostly imagination at this point.
@@ghepardogtswith the best respect; I'll do what I want...
Hey Frank, great stuff as always. I’m sure I’m not the only one who would be fascinated to hear your take on the Polestar Synergy. A wonderful piece of design to my eyes and surely worth an in-depth critique….. 🧐
I'll check it out!
@@FrankStephensondesign 😊👍
A wonderful clear and concise review! WOW what a car!! Ferrari fully electric car next???
Frank. Fantastic content. Always a pleasure watching you critique design languages. Please have someone use a lint roller on your shirt next time. 😉 Cheers!
👍
Salud Frank! It is always a pleasure to see your reviews, I don’t like the front or the back of this vehicle, too busy but the sides are really beautiful!
I love the rear view on this, with the wheels so exposed it looks like it sits unreasonably high in the best way, like a hotwheel with oversized rear wheels.
Actually love the horizontal lines on the bonnet. HATE the ridiculous exposed rear tyres. LOVE the interior without a jumbo iPad.
Love the analysis
Another excellent episode
It's cool they did this. The car is a video game inspired. Off road warhog Halo, Oblivion Tom Cruise, Mass Effect lunar rover style of vehicle. The purpose is to sell a "lifestyle" of an active outdoors in luxury flavor. But it is no Tesla truck that's built for tough wear and tear, so even though it is a very fast and high performance beast, it can really be only taken out on a semi rough road like they showed preferably Arizona flats etc etc. The paint job after all the damage and possible glass chipping alone when used in practice could really be afforded by the very rich that also enjoy occasional trip into the wild with a taste of speed. Which is fine because it is after all a Lamborghini (very pricey commodity), but for the majority of consumers of this car, the lifestyle will be the selling point with many taking on a casual outdoors ride and of course the clout and the hype of something unique, very concept art, and futuristic that would be used in videos for marketing grab. It is indeed nice that something like this could be realized and sold as a viable vehicle in our lifetime regardless of it's success.
Frank, I loved this…thank you. Two questions - what do you think of the Lotus Electre? (Hasn’t this beaten Lamborghini to this segment ignoring Lotus was previously a track focused enthusiast brand). Secondly- could make a video the Revuelto?
For a family style e-car, it'd be interesting to see a modern take of an espada (e-spada)
Thank you Frank for another great review and I couldn't agree with you more. Kudos to Lamborghini where elegance rules.
My pleasure! 👍
I love this design, looks like a spaceship
This is the best Lamborghini vehicle. Its very futuristic and at the same time very cozy
thanks frank! very useful sir
Frank, I miss your old office or man cave with all those props n things.
I really think that for a first attempt it is very interesting, and if I could afford it, I would definitely want one.
Lanzador, take my money! 😍
Lots of elements lifted from their Estoque Concept with an elevated driving position. Personally I think the Estoque works better as an overall design.
Very nice critique mr frank. Could you please do one about the revuelto?
Hi Frank, great video as always. I’m hoping you’ll cover the new Alfa 33. Would love to hear your opinions on it. I have some of my own (although not shared by all). Thanks
Thanks! Coming soon Gabriel!
Thanks Frank!
Another great tutorial video, Frank. That Lamborghini Lanzador concept is wonderful.
I don't know why they didn't put the traditional Lamborghini pyramid lines on the hood though.
The interior center console looks like it came out of a Spaceship. I really like the fact that they skipped the common touchscreen, which turns every car's interior into a Tesla.
However, it is missing rear mirrors. So it looks like a person without ears. I never liked the no-rear-mirror look.
And as for the A-pillar, it is not actually thin, most of it is just concealed behind the glass, with a little bit of metal showing.
Above all, it looks like a combination of a few Lamborghinis. It has some Urus in it, a Sian taillight variant, and two Lamborghini concept cars fused into the design; the Estoque & the Asterion.
Thanks for the feedback Richard! Always good to hear your comments! 👍
@@FrankStephensondesign You are welcome, Frank. And thanks for the response.
It would be great to make improved renders as seen on previous videos 👍
Noted!
Definitely this Lanzadore is an Electric beast that looks very Lamborghini as it should be! and also as German manufacturer the evolution in design is going slowly, what i like more is the dimensions of this car, should be very fun!
could you review some of the new Chinese electric cars' design, like the Avatr 12, zeekr 009, etc. thanks!
It reminds of the Rally Fighter in terms of being a 2 door sports coupe SUV
Magnificent car and what a superior, mighty impressive!
Wondering what Frank's take on another new italian - the Alfa Romeo 33? Also, would be interesting to see his take on some of the EVs that have been innovating new designs around function like the Lucid Air. Also wondering what his take is on the Alfa 159 SW TI - best looking estate ever made imho.
33 is the next one, very soon. 👍
This car has a beautiful rear end.. love it
The shape reminds me od the Jaguar I-Pace, which has also similar height. Not as heigh as a SUV, but heigher than a typical sedan because of the battery.
Love your videos
Please review the design of the Volvo EX90!
great analysis MR FRANK. 👍🙂 I like the new design language of this LANZADOR. stunning exercice of stlyling and inspiration. i m not agree with the MASSIVE DIGITALISATION OF THE COCPIT because i have a new reference NOW. THE ULTIMATE STRADALE 33. this car is MADNESS. PURE LINES.....SIMPLE SHAPES.....NO USELESS GRAPHICS.....AND A LEGENDARY MODERNISED INTERIOR WITHOUT SCREENS INSIDE.........i love that car. by the way.....what do you thing about it MR FRANK ? MASSIVE THANKS AGAIN SIR 🖤
Thanks Ethan! 33 review coming soon. 👍
Great presentation. I am not a fan of SUV's or electric vehicles, but would love to see this turned into a sports car. I love the design but not the bulk.
I'm not sure about de reer fenders / tires.
But its Nice concept!
I'd like to see this car with 20% smaller wheels. It looks like a supercar on which gigantic wheels have been slapped on, resulting in this jacked-up look that the average buyer unfortunately seems to like. I was hoping for a refreshed, EV version of the good old Estoque concept, this is a take on the OTT Urus, ensuring the toxic message you're trying to carry to other road users is properly transmitted.
The only sense that I get from pretty much all Lamborghinis of the past decade, this one included, is simply this: "Playing it safe" -which to me is the antithesis of what Lamborghini heritage is about. They have been about splitting the waters, doing what nobody dared to do before. It's been a long time since they stood true to that dna in my opinion.
SUV/Crossovers sell. Electric is the new thing. Here is what AI would spit out if you fed it those parameters. I see no design here, only reworking past elements into whatever shape is easiest to market. Lamborghini knows electric is divisive especially for their brand, so they bring it out with a car segment that is less provocative and less likely to spark outrage. To me, that is just another way of saying "we have no balls". I'm sorry, but that's all I get from modern Lamborghini.
I do really like the car but kinda wish it had a bit more depth on the front with the middle of the nose for intance as the front as a very cohesive emount of depth but it does give you the ambition to get one
Great video
Why does the headlight signature remind me of the w motors lykan hypersport?
I actually like how the vehicle looks.
Far nicer looking than the Tesla SUV, and the Porsche SUV
Frank, can you do a video on the Zenvo Aurora?
Hi Frank! Do you planning to review the BMW Neue Klasse Concept? It's going to change the design philosophy of the whole BMW lineup. I would be really interested in your opinion and I think it would be great content for your channel. Thanks!
Hey @FrankStephensondesign great video as always. One thing that I would love to hear your thoughts about is why "SUV" market has been exploding lately (let's say from 2010 onwards)? Why are people more inclined to buy bigger and bigger vehicles? Even smaller models of some manufacturers are getting bigger than before. What are your thoughts on this?
Great question peace. I figure it’s because families are looking for a car that can “do it all”, plus for women it gives them a safer feeling to be sitting higher up…better visibility.
@@FrankStephensondesign Thanks for your answer. What I find strange is that a lot of time these SUVs and Crossovers have less space for passengers, less trunk space and are overall less practical or family friendly than some hatchbacks. So in the end it feels like more of a power trip, being elevated and "protected" in bigger car. It's especially noticeable in American pick-up trucks. They don't offer that much larger trunks space, their visibility is horrendous and dangerous, not to mention how much gas they require.
I don't have anything against SUVs, they absolutely have their place, but when you see brands like a Lamborghini create hybrid vehicles like this, that are neither sport super cars nor offroad vehicles I think it's a reflection of a society and how confused and scared we became of one another.
This is something I would like you to explore in future videos, also the topic of AI and car design. Thank you again.
I love how his top is full of per hair
This is good - what about the new 5er or the Neue Klasse?
For me id say the rear of the car is the most exciting with the best design elements
The cabin looks too stretched out. I still prefeer Shooting Brake shape when it comes to 4-seat coupes than this.
If I was drunk, I maybe would confuse it from the front with Lotus Eletre, but only maybe.
I really like it - has a bit of Bravo in it - especially in the side profile.
I love the design of this car I think the body style for an EV is great
Great video Frank. And a great looking Lamborghini. Much better than Urus, IMO.
The problem with SUV and offroads coming from supercar companies is that they don't exude that "not everyone can own this car" (or "car for the 1%) feeling, which is the marketing essence of those brands.
With the discontinuation of the Audi TT I‘d love to see an analysis of the different generations, especially of the first one as it really departed from anything audi had at the time and really polarized opinions.
I love it. People are laughing that it is just another crossover but to me it is much more special, maybe because of that two door aesthetic. Just like Porsche Dakar rally car wasn't just another rally car.
I see that as a proper shooting brake, as they should cross over.
also is very youngist.
probably something like this should be way cheaper.
Nowadays there are enough under 40’s rich enough to buy as many of these as they can make, which probably isn’t that many………
Great criticism! Love this car anyway!
The first supercar I've seen in years that I think looks good and is not just a rehash of all the other contemporary supercars. I'm not sure why an electric car needs all of those air intakes, but it gets them off the hook - what else could they do with these areas within the angular fussy agressive design language?
Damn - you think that is a SuperCar. How sad you are
with electric cars things are a bit diffrerent because if you don't make it super aerodynamic it will affect the range significantly. You can just get a bigger battery to compensate but in that case the weight and price will increase. Tesla started with a design very suitable for low drag application and now has the advantage that it makes it easy designing future models although they are not the best looking (I think they look acceptable). Lamborghini can get away with a sports model where you may want to use some downforce althogh if the cars are heavy the downforce becomes almost useless. For SUV's the lambo style won't help it, it needs to make it low drag somehow, maybe by using smooth transparent surfaces that cover the style lines.
in terms of style the exterior of lanzador looks nice to me and the interior is stunning
BMW Neue Klasse next please 🤞
For me Lamborghini never (well, since the BMW M1) returned to the war of elegance with Maranello - they went for that martial angular design that was way more aggressive than elegant and rightfully so imho. While dipping a bit around the Gallardo i am happy about the way they went with Audis help, their design language is spot on for the brand.
The Lanzador prototype is no exception although the final form is still 5 years away. I do see hints of Taycan/eTron GT and Audi Activesphere, the front is a bit unfocused/messy and the back has too much Camaro for me but the side view is an absolute beauty. That said - five years is a long time in the current economy and i'm not sure the e-hype will survive that long. The SUV craze will probably survive though so chances are good that we will really see a production Lanzador - just maybe not with an electric drivetrain.