I prefer your new video style, it's much more natural feeling. Do you think you could go over some 80s classics at some point? I'd like to hear what you think of boxy classics like the Buick GNX.
I did the same thing a few years ago. I put a lift kit on a 2007 Corolla and put spacers on the tires. I also added a stability bar and a roof rack. I appear to have been ahead of my time.
Wonderful critique! I think the design is an overall success. My issue is more with the front of the vehicle: as it’s an electric vehicle, Lamborghini should have gone for a new front aesthetic without the faux intakes. And the two parallel folds on the bonnet are out of place. From the side, everything looks great. What I do notice is that the front overhang is a bit too prominent. Otherwise, a great job.
"Its a new type of vehicle that's never been done before. Part SUV. Part car. This is the perfect crossover of both of those vehicle types. Lamborghini has truly innovated with this one. We should call it the crossover... Oh wait."
My take: It's a ski resort sort-of SUV for a fairly rich man's wife to use for shopping and ferrying kids around. It's not off-road badass enough for _serious_ trail driving, but it looks perfectly capable of handling dirt or gravel driveways and switchbacks in the snow. Maybe some millionaires who live on Marin County vineyards or in Santa Fe or Aspen will buy these when they get redesigned enough to be actual road vehicles with exterior rear-view mirrors and everything. It's very handsome. Its proportions and basic design concept are good enough to avoid being nerfed too much by overbusy, (apparently) non-functional or unnecessary scoops, intakes, extractors, vents and tacked-on flares. I think simplifying all that stuff off would improve its looks considerably--it's almost Seventies/Eighties Japanese in its somewhat overdone graphic complexity. Even if I were rich enough to easily afford one of these I don't think I would get one unless my wife thought it was just the bees knees. It looks too high to be a great GT and not high enough to be a truly competent 4X4 type vehicle. It's a compromise between those two missions that doesn't really appeal to me. I wish Lamborghini every good fortune with it, though. And for some reason I absolutely *_love_* the rims. They're like _that,_ ese! Like _that!_
I like this design far more than the Urus (TBH the first time I saw an Urus on the road it was at night and I thought it was a Hyundai). I even see some LM002. And as much as I despise the 'coupe SUV' look in general, as a Lamborghini this is a win.
IMHO, this car is a missed opportunity for Lamborghini. They could have freed themselves from the design restrictions imposed by the combustion engine and made something truly unique, but they settled for making something that is too reminiscent of other Lamborghinis and that even looks somewhat conservative compared to other models of the brand.
Well it's a German owned Italian brand. So double conservative. Also it is not clear how well parent Volkswagen AG is going to survive the next years. We might never see this car going into production due to VAG splitting up/going bankrupt.
Great vid, Frank. Always look forward to your analyses. It's good sign that I immediately recognized the Lanzador as a Lamborghini just from the thumbnail pic even before I read the title. The design as a whole is very cohesive front to rear, even the interior has the familiar 'stealth fighter' aesthetic - but executed in a manner that still remains fresh. I do agree that the front vents on a car such as this are probably superfluous, even if they are actually functional. I think the whole industry will have to go through the learning process of finding other means to apply brand design flourishes when vents do eventually become 'obsolete' for want of a better term.
they'll put it in production for sure, but do expect it as a 5-doors only. You are looking at the next Urus. - The only way they showed this 3-door version is to make it more "concept" material.
I agree with all of your points here, great video!! My only complaint is the front end. The front overhang in length is similar to the proportions of a mid engined supercar. But when lifted to this crossover height, combined with the rear greenhouse being lifted for placement of a backseat, the entire proportions of the vehicle change to that of a front wheel drive crossover like a Kia or such. Becomes a bit nose heavy. Imho, the middle of the hood between those 2 out of place lines, that you described, should be attached to a very low steeply racked portion of a hood lid, creating an illusion of less mass in front of the wheels and a much larger contrast in height when dwarfed by the athletic bulges above the front wheels. That would set it off greatly and lessen the effects of a long front overhang on a high stanced vehicle such as this. Which would give Lamborghini an edge above every competitor without losing any edge and being saddled with a flat yet bloated hood profile. And as a driver it would create a more dynamic viewpoint from behind the wheel.
Thanks for the video and analysis! Always interesting and fascinating to hear your thoughts on new designs! Hadn't seen the Lanzador before. A very cool car with clean lines. A minimum of fuss going on in the details. No side mirrors, no visible door handles, all body panel gaps are of minimum length and visibilty (eg. hood/fender). With such large wheels the wheelbase maybe looks a bit short in full side view. The front wheels could be slightly more forward, but on the other hand that could mess with the proportions and dynamics of the front. Anyway the pointy front looks shorter when not viewed directly from the side so it only sticks out at a certain angle. The A pillar actually seems to be of maybe a more average width, but it's been cleverly painted partly in black to make it lighter. There seems to be some active aerodynamics going on in the C pillars, no? (At 8:58 in the video) Longitudinal fins rising on either side of the rear window. I wonder what those will actually accomplish aerodynamically? Stabilize or direct air flow to some desired area?
Great video! I don't know anything about car design, but the first thing I thought when seeing this car was that it looks very durable and strong. You did a great job explaining why that is!
every car is so aggressive looking nowadays... wish they came back to 80s-90s for a while GMA still keeps pleasant neutral yet confident/powerful shapes, though...
It looks like a Lamborghini Urus, but frog-ish, but Lamborghini knows how to make cars good-looking, so he knows what he's doing. With their incredible, artistic, create design language, Lamborghini can do anything! I like the Lamborghini Lanzador. It's awesome!
Thank you so much for another analysis. Those I do love to bits and I'm always chuffed to experience another one. I can very much relate to all of your points made. Being onboard or not with these stereotypical today's aggressive designs is still at the judges but I do understand where they are coming from in the case of Lamborghini. Personally, I think it's quite far away from Ferruccio 's vision but they apparently want to build on an existing family resemblance... I just wished a return to a more clean, sane and joyful world of design instead of being in some kind of doomsday looking realm. However, as for the interior, I'm all for it immediately. Finally not some next giant centre screen. The design is well done and does very much add to a feel of control as you said. Thank you again for a great analysis 🙂
electric car battery can be used to lower emission a lot more by using that non recyclable battery stuff for non transport applications, because weight per energy is high and yoru not using the energy fo all that battery in a given moment... but you have to use energy to move it, causing exponentially worse effiency and lifetime reduction every time you linearly add more battery, even as you could divide the longveity harm across more battery cells to increase longevity ... no one talks about what batteyr size this is , for the same reason why the people who push this climate crisis talk are against the only reliable political dependence conflict neutralizing clean energy: nucelar. its also the type of people who wrote CAFE law, who obviously dont care about lowering emissions not having more sustainable rew resource management economy long term. weight worsens rate of tire wear dust which suppsoedly is part fo the estrogen mimicking endocrine disrupting microplastic "forever chemicals" problem that also is in soaps and food containers especially the less durable heated moistened situations. weight also worsens road wear damage requiring more repairs, supposedly at exponential rate while increasing weight linearly. and is much more dangerous in crash at least for people outside the car if not also the people inside (depending on if they managed to make the structure strong enough to deal with increased weight, increasing costs). maybe something like small balance of biofuel combustion and electric would be best, or just minimal electric to run more perfect air fuel temperature ratios in combustion, maybe hydrogen combustion , CNG propane etc. i would at least stay seemingly neutral on the topic while " merely suggesting" in favor for roughly all sides of debate at least in a very simple way, maybe just dont say anything about it , have people be able to present their ideas for all other kinds of people to consider all kinds of thinking , instead of overconfidently limiting spread of ideas on behalf of all people who will ever contribute to the topic through all time ... @@FrankStephensondesign
This is an overwhelming success imho. When you look at the contemporaries (most notably Ferrari's Purosangue), this looks the much fresher design. Almost a single box design from side profile. Many Lambo language cues. I particularly like the wheelarch designs that mimic the Countach concept of 71. Look forward to following the development of this...
0:21 electric cars may be cleaner, but they are not sustainable. Sustainability all depends on whether people buy less new cars overall, not what they are powered by, and I don't see any indication that manufacturers or legislators are promoting that aspect, because why would they?
The only sense that I get from pretty much all Lamborghinis of the past decade, this one included, is simply this: "Playing it safe" -which to me is the antithesis of what Lamborghini heritage is about. They have been about splitting the waters, doing what nobody dared to do before. It's been a long time since they stood true to that dna in my opinion. SUV/Crossovers sell. Electric is the new thing. Here is what AI would spit out if you fed it those parameters. I see no design here, only reworking past elements into whatever shape is easiest to market. Lamborghini knows electric is divisive especially for their brand, so they bring it out with a car segment that is less provocative and less likely to spark outrage. To me, that is just another way of saying "we have no balls". I'm sorry, but that's all I get from modern Lamborghini.
All EVs use the same few Bosh Motors. Its just diffrent sized Batteries. This is why EVs will end Western Dominance in the Car market. China can produce cheaper and no one will care about the Brand logo if the price is better. With EVs build quaility doesnt matter at all.
@@retributionangel5078 well... if you don't care about your life then maybe yes, but most people do, and with China current quality control they won't dominate the world. If they won't do something about the rate of their EVs (even premium ones) catching on fire without any outside reason then I won't be surprised if countries start to ban importing them.
I love the rear view on this, with the wheels so exposed it looks like it sits unreasonably high in the best way, like a hotwheel with oversized rear wheels.
Not sure if I am too crazy about the design. Certain things work as a Lamborghini and in line with the other models in the current range but maybe it's cause I don't like SUVs in general all that much and having this design in combination with such a high ride height is throwing me off visually but I am sure they will have no problems selling them since many in this tax bracket are wanting something that is different. They may already have the Range or even a Aston DBX or any number of other high end traditional SUV but this is a bit more unique and right up their alley so to say.
Definitely this Lanzadore is an Electric beast that looks very Lamborghini as it should be! and also as German manufacturer the evolution in design is going slowly, what i like more is the dimensions of this car, should be very fun!
Great analysis! It reminds me of the Brera from the side, mainly due to the window shape. I must admit, at first I did not recognize the value in it, but it grew on me. The Lamborghini identity is present in each detail and, unlike Ferrari, they have not changed their design language completely, they maintained their principles with some precise updates. The interior looks great, I only have two points regarding it though: - if it’s electric, why fit paddle shifters? - the steering wheel center proportion is somewhat strange, the ratio of Lamborghini logo : steering wheel center seems almost 1 to 1. Either reduce the logo or oversize the center. Finally, I am a purist, so electric cars as interesting as they get, I just hope they do not replace combustion engine cars completely in the future.
I love that they say it is a new market while the last 15 years Dimitris Korres has built an off-road super car called KORRES P4. Tommi Makkinen has driven it and said it was the most eye opening experience , of what a vehicle can do, he ever had . If only he wasn’t stuck in bureaucracy…
I love it. People are laughing that it is just another crossover but to me it is much more special, maybe because of that two door aesthetic. Just like Porsche Dakar rally car wasn't just another rally car.
I'm a vegan environmentalist with a physics background and I'm not convinced all these new electric cars are any more sustainable than older ICE vehicles. Basically due to 3 factors: mass, materials, and disposability. Heavy vehicles destroy roads, tyres, and various other components such as suspension. I think people are massively underestimating how drastic this increqse is going from a normal 1.5T vehicle to a typical 2.4T EV SUV that people are buying now. That 60% increase in mass doesn't result in a 60% increase in road wear, it's actually between 20 and 40x more damage. This is extremely worrying and the environmental damage caused by road contruction and repair is monumental. Combining this damage with the vast amounts of resoircrs required to make all these unnecessarily massive battery packs, and the fact that all these new vehnicles are the opposite to timeless, they are chinsy, screen filled, short term vehicles, typical owners will only have them a few years. I am still driving a 15 year old, small sporty car. It may use petrol but I am in no way convinced that moving to an EV would decrease my environmental impact. It all just feels like coorporate virtue signalling and greenwashing, what I want to see are tons of
All great points, expertly conveyed. I have zero interest in SUVs but I see a lot of appeal in this, and even more than the supercars, this somehow really incarnates the bull on that badge. It's a toy, it's sporty enough, aggressive enough, even more aventurous than a supercar, looks like a real winner. And for me personally, this kind of fits something I had imagined before, but not exactly. I wonder if there will be cars in the future with a low profile and extended wheels like this one, but which allow the wheels to be retracted, so as to offer both off-road abilities and supercar-level abilities on the corners. The overall architecture could be similar to this, but the actual design would have to be quite different because I see no space for the wheels to retract to.
Thank you for another great video Frank. The interior is thoroughly amazing, I'm really impressed. But why does this new Lambo have taillights from the new AMG GT?
The problem with SUV and offroads coming from supercar companies is that they don't exude that "not everyone can own this car" (or "car for the 1%) feeling, which is the marketing essence of those brands.
Frank. Fantastic content. Always a pleasure watching you critique design languages. Please have someone use a lint roller on your shirt next time. 😉 Cheers!
Hey Frank, great stuff as always. I’m sure I’m not the only one who would be fascinated to hear your take on the Polestar Synergy. A wonderful piece of design to my eyes and surely worth an in-depth critique….. 🧐
Salud Frank! It is always a pleasure to see your reviews, I don’t like the front or the back of this vehicle, too busy but the sides are really beautiful!
It's cool they did this. The car is a video game inspired. Off road warhog Halo, Oblivion Tom Cruise, Mass Effect lunar rover style of vehicle. The purpose is to sell a "lifestyle" of an active outdoors in luxury flavor. But it is no Tesla truck that's built for tough wear and tear, so even though it is a very fast and high performance beast, it can really be only taken out on a semi rough road like they showed preferably Arizona flats etc etc. The paint job after all the damage and possible glass chipping alone when used in practice could really be afforded by the very rich that also enjoy occasional trip into the wild with a taste of speed. Which is fine because it is after all a Lamborghini (very pricey commodity), but for the majority of consumers of this car, the lifestyle will be the selling point with many taking on a casual outdoors ride and of course the clout and the hype of something unique, very concept art, and futuristic that would be used in videos for marketing grab. It is indeed nice that something like this could be realized and sold as a viable vehicle in our lifetime regardless of it's success.
Another great tutorial video, Frank. That Lamborghini Lanzador concept is wonderful. I don't know why they didn't put the traditional Lamborghini pyramid lines on the hood though. The interior center console looks like it came out of a Spaceship. I really like the fact that they skipped the common touchscreen, which turns every car's interior into a Tesla. However, it is missing rear mirrors. So it looks like a person without ears. I never liked the no-rear-mirror look. And as for the A-pillar, it is not actually thin, most of it is just concealed behind the glass, with a little bit of metal showing. Above all, it looks like a combination of a few Lamborghinis. It has some Urus in it, a Sian taillight variant, and two Lamborghini concept cars fused into the design; the Estoque & the Asterion.
I'd like to see this car with 20% smaller wheels. It looks like a supercar on which gigantic wheels have been slapped on, resulting in this jacked-up look that the average buyer unfortunately seems to like. I was hoping for a refreshed, EV version of the good old Estoque concept, this is a take on the OTT Urus, ensuring the toxic message you're trying to carry to other road users is properly transmitted.
Would love to hear your thoughts on the new Lamborghini Revuelto! To me its the first ugly mass-produced V12 Lamborghini , terrible design, super loud but also so boring at the same time, the lines are weird, and the new Y shape headlights are so tacky , it feels like its missing its eye, just overall a bad design, the Aventador's (the original one) design till this day is still so pure and beautiful
I disagree, the headlight look like the horns of the bull. But I agree the rest of the design seems to play it safe. We've had so many aventador models and body swaps so another car to follow in that general silhouette doesn't spark the imagination much.
Wondering what Frank's take on another new italian - the Alfa Romeo 33? Also, would be interesting to see his take on some of the EVs that have been innovating new designs around function like the Lucid Air. Also wondering what his take is on the Alfa 159 SW TI - best looking estate ever made imho.
The first supercar I've seen in years that I think looks good and is not just a rehash of all the other contemporary supercars. I'm not sure why an electric car needs all of those air intakes, but it gets them off the hook - what else could they do with these areas within the angular fussy agressive design language?
Great presentation. I am not a fan of SUV's or electric vehicles, but would love to see this turned into a sports car. I love the design but not the bulk.
Hi Frank, great video as always. I’m hoping you’ll cover the new Alfa 33. Would love to hear your opinions on it. I have some of my own (although not shared by all). Thanks
Lots of elements lifted from their Estoque Concept with an elevated driving position. Personally I think the Estoque works better as an overall design.
Hola Frank! Deseando que te encuentres muy bien, y gracias por éste interesante video de review del Lanzador. Hay algo que me gustaría saber, y quizas puedas contarlo en un video, es sobre en qué momento, o con cuanto tiempo de anticipación una marca decide que empiecen a diseñar la nueva generación de un modelo? Por ejemplo, el Aventador se presentó en el 2012 si no me equivoco, y el Revuelto en el 2023, casi 10 años como es usual en Lamborghini. Lo que me gustaría saber es despues de cuanto tiempo de haber lanzado el Aventador, empiezan a diseñar la próxima generación. Pongo a Lamborghini como ejemplo, pero imagino que los tiempos para diseñar un modelo ALL NEW quizás son similares en la mayoría de marcas de automóviles. Muchas gracias de antemano por tu tiempo y atención! Saludos desde Perú
Por ejemplo usted diseñó el Ferrari 430, en qué momento se decide que es tiempo de empezar a diseñar la versión Spider y Scudería? Hay un orden o lo hacen todo a la vez? Todo el equipo de diseño trabaja en la variante spider por ejemplo, o un grupo la spider y otro grupo la Scudería? En qué momento se decide que un diseño queda, es decir que está perfecto y que ahí queda? Quien decide eso? El quipo de diseño o el CEO y o accionistas? Son muchas preguntas jaja disculpa por la curiosidas Frank, pero el proceso de diseño es un tema muy interesante para muchos. Ojalá algun dia puedas contarnos mas sobre ello. Muchas gracias!!
Hola Giovanni! Es un placer para mi el poder responderte esta noche desde Doha, Qatar! Pues nada hombre, se suele tardar unos tres años para sacar un modelo nuevo. Viva Perú!
Vaya, otra pregunta! Vale. Pues, es el departamento de Marketing quién decide cuáles modelos serán los que acompañan al que se presenta primero. Empezamos siempre con el modelo de base y una vez se aprueba para la producción, iniciamos con el cabrio, seguido luego con la versión digamos caliente de la versión base. Casi siempre es el diseñador original de la versión base quien se encarga de diseñar las otras versiones también. El diseño se considera terminado cuando así lo decide el diseñador, o hasta que no le queda más tiempo para llegar al “deadline” para entregarlo al equipo de Producción. Es suficiente mi respuesta?
Frank, I loved this…thank you. Two questions - what do you think of the Lotus Electre? (Hasn’t this beaten Lamborghini to this segment ignoring Lotus was previously a track focused enthusiast brand). Secondly- could make a video the Revuelto?
With the discontinuation of the Audi TT I‘d love to see an analysis of the different generations, especially of the first one as it really departed from anything audi had at the time and really polarized opinions.
I do really like the car but kinda wish it had a bit more depth on the front with the middle of the nose for intance as the front as a very cohesive emount of depth but it does give you the ambition to get one
Interesting design for Lamborghini and it seems more fitting to the Lamborghini design language than the Urus, however, with both the Lanzador and the Cybertruck, I see a major potential packaging problem. Most trucks/crossovers/suv's have more upright windscreens and high seating positions that give good visibility. Having an extremely swept back windscreen/low roof and a lower hip point/ angled back seating position, I'm sure that there is a large frontal blind spot. The driver won't be able to see a lot of the road past the highest point on the hood. This could cause safety issues.
with electric cars things are a bit diffrerent because if you don't make it super aerodynamic it will affect the range significantly. You can just get a bigger battery to compensate but in that case the weight and price will increase. Tesla started with a design very suitable for low drag application and now has the advantage that it makes it easy designing future models although they are not the best looking (I think they look acceptable). Lamborghini can get away with a sports model where you may want to use some downforce althogh if the cars are heavy the downforce becomes almost useless. For SUV's the lambo style won't help it, it needs to make it low drag somehow, maybe by using smooth transparent surfaces that cover the style lines. in terms of style the exterior of lanzador looks nice to me and the interior is stunning
Hey @FrankStephensondesign great video as always. One thing that I would love to hear your thoughts about is why "SUV" market has been exploding lately (let's say from 2010 onwards)? Why are people more inclined to buy bigger and bigger vehicles? Even smaller models of some manufacturers are getting bigger than before. What are your thoughts on this?
Great question peace. I figure it’s because families are looking for a car that can “do it all”, plus for women it gives them a safer feeling to be sitting higher up…better visibility.
@@FrankStephensondesign Thanks for your answer. What I find strange is that a lot of time these SUVs and Crossovers have less space for passengers, less trunk space and are overall less practical or family friendly than some hatchbacks. So in the end it feels like more of a power trip, being elevated and "protected" in bigger car. It's especially noticeable in American pick-up trucks. They don't offer that much larger trunks space, their visibility is horrendous and dangerous, not to mention how much gas they require. I don't have anything against SUVs, they absolutely have their place, but when you see brands like a Lamborghini create hybrid vehicles like this, that are neither sport super cars nor offroad vehicles I think it's a reflection of a society and how confused and scared we became of one another. This is something I would like you to explore in future videos, also the topic of AI and car design. Thank you again.
“Prioritizing complexity over elegance.” I think you just described Lamborghini’s entire design DNA strategy.
Miura is the only Lambo I would say is elegant
True... but it's (in my humble opinion) far better than that Urus. Much much better.
I prefer your new video style, it's much more natural feeling. Do you think you could go over some 80s classics at some point? I'd like to hear what you think of boxy classics like the Buick GNX.
I did the same thing a few years ago. I put a lift kit on a 2007 Corolla and put spacers on the tires. I also added a stability bar and a roof rack. I appear to have been ahead of my time.
Wonderful critique!
I think the design is an overall success. My issue is more with the front of the vehicle: as it’s an electric vehicle, Lamborghini should have gone for a new front aesthetic without the faux intakes. And the two parallel folds on the bonnet are out of place.
From the side, everything looks great. What I do notice is that the front overhang is a bit too prominent.
Otherwise, a great job.
These design breakdowns are phenomenal.
"Its a new type of vehicle that's never been done before. Part SUV. Part car. This is the perfect crossover of both of those vehicle types. Lamborghini has truly innovated with this one. We should call it the crossover... Oh wait."
Somehow, I've seen the general concept before, only then, it was called the Renault Avantime,
@@rpsmith2990 Nah, it's basically a cooler Urus :v
Go check the korres p4
@@1erickf50cooler ? There is nothing cool about this thing
This should call superturismo
My take: It's a ski resort sort-of SUV for a fairly rich man's wife to use for shopping and ferrying kids around. It's not off-road badass enough for _serious_ trail driving, but it looks perfectly capable of handling dirt or gravel driveways and switchbacks in the snow. Maybe some millionaires who live on Marin County vineyards or in Santa Fe or Aspen will buy these when they get redesigned enough to be actual road vehicles with exterior rear-view mirrors and everything.
It's very handsome. Its proportions and basic design concept are good enough to avoid being nerfed too much by overbusy, (apparently) non-functional or unnecessary scoops, intakes, extractors, vents and tacked-on flares. I think simplifying all that stuff off would improve its looks considerably--it's almost Seventies/Eighties Japanese in its somewhat overdone graphic complexity.
Even if I were rich enough to easily afford one of these I don't think I would get one unless my wife thought it was just the bees knees. It looks too high to be a great GT and not high enough to be a truly competent 4X4 type vehicle. It's a compromise between those two missions that doesn't really appeal to me.
I wish Lamborghini every good fortune with it, though. And for some reason I absolutely *_love_* the rims. They're like _that,_ ese! Like _that!_
Great analysis! Also one of the first vehicles without side mirrors!!
I like this design far more than the Urus (TBH the first time I saw an Urus on the road it was at night and I thought it was a Hyundai). I even see some LM002. And as much as I despise the 'coupe SUV' look in general, as a Lamborghini this is a win.
IMHO, this car is a missed opportunity for Lamborghini. They could have freed themselves from the design restrictions imposed by the combustion engine and made something truly unique, but they settled for making something that is too reminiscent of other Lamborghinis and that even looks somewhat conservative compared to other models of the brand.
Well it's a German owned Italian brand.
So double conservative.
Also it is not clear how well parent Volkswagen AG is going to survive the next years.
We might never see this car going into production due to VAG splitting up/going bankrupt.
u cant free urself from combustion engines and look good. people dont even understand why cars are cool. if u buy an electric lambo kys
Great vid, Frank. Always look forward to your analyses.
It's good sign that I immediately recognized the Lanzador as a Lamborghini just from the thumbnail pic even before I read the title. The design as a whole is very cohesive front to rear, even the interior has the familiar 'stealth fighter' aesthetic - but executed in a manner that still remains fresh.
I do agree that the front vents on a car such as this are probably superfluous, even if they are actually functional. I think the whole industry will have to go through the learning process of finding other means to apply brand design flourishes when vents do eventually become 'obsolete' for want of a better term.
they'll put it in production for sure, but do expect it as a 5-doors only. You are looking at the next Urus. - The only way they showed this 3-door version is to make it more "concept" material.
I agree with all of your points here, great video!!
My only complaint is the front end. The front overhang in length is similar to the proportions of a mid engined supercar. But when lifted to this crossover height, combined with the rear greenhouse being lifted for placement of a backseat, the entire proportions of the vehicle change to that of a front wheel drive crossover like a Kia or such. Becomes a bit nose heavy. Imho, the middle of the hood between those 2 out of place lines, that you described, should be attached to a very low steeply racked portion of a hood lid, creating an illusion of less mass in front of the wheels and a much larger contrast in height when dwarfed by the athletic bulges above the front wheels. That would set it off greatly and lessen the effects of a long front overhang on a high stanced vehicle such as this. Which would give Lamborghini an edge above every competitor without losing any edge and being saddled with a flat yet bloated hood profile. And as a driver it would create a more dynamic viewpoint from behind the wheel.
Please review the design of the Volvo EX90!
I love your voice and style sir big fan of you 🇮🇳
video quality is crazy, glad to see you back frank
Cheers, much appreciated!
Thanks for the video and analysis! Always interesting and fascinating to hear your thoughts on new designs!
Hadn't seen the Lanzador before. A very cool car with clean lines.
A minimum of fuss going on in the details. No side mirrors, no visible door handles, all body panel gaps are of minimum length and visibilty (eg. hood/fender).
With such large wheels the wheelbase maybe looks a bit short in full side view.
The front wheels could be slightly more forward, but on the other hand that could mess with the proportions and dynamics of the front.
Anyway the pointy front looks shorter when not viewed directly from the side so it only sticks out at a certain angle.
The A pillar actually seems to be of maybe a more average width, but it's been cleverly painted partly in black to make it lighter.
There seems to be some active aerodynamics going on in the C pillars, no? (At 8:58 in the video)
Longitudinal fins rising on either side of the rear window. I wonder what those will actually accomplish aerodynamically?
Stabilize or direct air flow to some desired area?
Great video! I don't know anything about car design, but the first thing I thought when seeing this car was that it looks very durable and strong. You did a great job explaining why that is!
Glad you liked it!
every car is so aggressive looking nowadays... wish they came back to 80s-90s for a while
GMA still keeps pleasant neutral yet confident/powerful shapes, though...
It looks like a Lamborghini Urus, but frog-ish, but Lamborghini knows how to make cars good-looking, so he knows what he's doing. With their incredible, artistic, create design language, Lamborghini can do anything! I like the Lamborghini Lanzador. It's awesome!
Thank you so much for another analysis. Those I do love to bits and I'm always chuffed to experience another one. I can very much relate to all of your points made. Being onboard or not with these stereotypical today's aggressive designs is still at the judges but I do understand where they are coming from in the case of Lamborghini. Personally, I think it's quite far away from Ferruccio 's vision but they apparently want to build on an existing family resemblance... I just wished a return to a more clean, sane and joyful world of design instead of being in some kind of doomsday looking realm. However, as for the interior, I'm all for it immediately. Finally not some next giant centre screen. The design is well done and does very much add to a feel of control as you said. Thank you again for a great analysis 🙂
Much appreciated feedback Linda! 👍
electric car battery can be used to lower emission a lot more by using that non recyclable battery stuff for non transport applications, because weight per energy is high and yoru not using the energy fo all that battery in a given moment... but you have to use energy to move it, causing exponentially worse effiency and lifetime reduction every time you linearly add more battery, even as you could divide the longveity harm across more battery cells to increase longevity ... no one talks about what batteyr size this is , for the same reason why the people who push this climate crisis talk are against the only reliable political dependence conflict neutralizing clean energy: nucelar. its also the type of people who wrote CAFE law, who obviously dont care about lowering emissions not having more sustainable rew resource management economy long term. weight worsens rate of tire wear dust which suppsoedly is part fo the estrogen mimicking endocrine disrupting microplastic "forever chemicals" problem that also is in soaps and food containers especially the less durable heated moistened situations. weight also worsens road wear damage requiring more repairs, supposedly at exponential rate while increasing weight linearly. and is much more dangerous in crash at least for people outside the car if not also the people inside (depending on if they managed to make the structure strong enough to deal with increased weight, increasing costs). maybe something like small balance of biofuel combustion and electric would be best, or just minimal electric to run more perfect air fuel temperature ratios in combustion, maybe hydrogen combustion , CNG propane etc. i would at least stay seemingly neutral on the topic while " merely suggesting" in favor for roughly all sides of debate at least in a very simple way, maybe just dont say anything about it , have people be able to present their ideas for all other kinds of people to consider all kinds of thinking , instead of overconfidently limiting spread of ideas on behalf of all people who will ever contribute to the topic through all time ... @@FrankStephensondesign
This is an overwhelming success imho. When you look at the contemporaries (most notably Ferrari's Purosangue), this looks the much fresher design. Almost a single box design from side profile. Many Lambo language cues. I particularly like the wheelarch designs that mimic the Countach concept of 71. Look forward to following the development of this...
Never compare a concept car with a production design. This design hasnt been through the production process yet. Mostly imagination at this point.
@@ghepardogtswith the best respect; I'll do what I want...
the first lamborghini that I really like to look at, thx for the analysis Frank
0:21 electric cars may be cleaner, but they are not sustainable. Sustainability all depends on whether people buy less new cars overall, not what they are powered by, and I don't see any indication that manufacturers or legislators are promoting that aspect, because why would they?
Probably because those in the know know that electric propulsion will be replaced by synthetic fuels and hydrogen Ben.
@@FrankStephensondesign Let's make it happen, I am on board for that!
Excellent review, as always 👏👏
A wonderful clear and concise review! WOW what a car!! Ferrari fully electric car next???
Yes to that interior! Great critique as always Frank.
Thanks 👍
The only sense that I get from pretty much all Lamborghinis of the past decade, this one included, is simply this: "Playing it safe" -which to me is the antithesis of what Lamborghini heritage is about. They have been about splitting the waters, doing what nobody dared to do before. It's been a long time since they stood true to that dna in my opinion.
SUV/Crossovers sell. Electric is the new thing. Here is what AI would spit out if you fed it those parameters. I see no design here, only reworking past elements into whatever shape is easiest to market. Lamborghini knows electric is divisive especially for their brand, so they bring it out with a car segment that is less provocative and less likely to spark outrage. To me, that is just another way of saying "we have no balls". I'm sorry, but that's all I get from modern Lamborghini.
Lanzador, take my money! 😍
So far the best take on VW's electric platform, probably using the same-ish components as the Taycan and e-tron GT.
All EVs use the same few Bosh Motors.
Its just diffrent sized Batteries.
This is why EVs will end Western Dominance in the Car market. China can produce cheaper and no one will care about the Brand logo if the price is better. With EVs build quaility doesnt matter at all.
@@retributionangel5078 well... if you don't care about your life then maybe yes, but most people do, and with China current quality control they won't dominate the world. If they won't do something about the rate of their EVs (even premium ones) catching on fire without any outside reason then I won't be surprised if countries start to ban importing them.
@@retributionangel5078build quality doesn't matter? You don't want parts falling off the car when you're driving.
You can see the active aero in the clips of it. Look at the sides and top of the rear windshield in the videos. They slide in and out of the pillars
Noticed that too, at 12:14 !
I love the rear view on this, with the wheels so exposed it looks like it sits unreasonably high in the best way, like a hotwheel with oversized rear wheels.
Thank you Frank for another Wonderfull video analysis!! I really love the Lanzador. Ole ole ole! Greetings from Malaga-
Many thanks George! Y Viva Málaga!
Not sure if I am too crazy about the design. Certain things work as a Lamborghini and in line with the other models in the current range but maybe it's cause I don't like SUVs in general all that much and having this design in combination with such a high ride height is throwing me off visually but I am sure they will have no problems selling them since many in this tax bracket are wanting something that is different. They may already have the Range or even a Aston DBX or any number of other high end traditional SUV but this is a bit more unique and right up their alley so to say.
Frank, I think this will be an inevitable starting place for the Mansory crew. and all their follwers.
This car has a beautiful rear end.. love it
Definitely this Lanzadore is an Electric beast that looks very Lamborghini as it should be! and also as German manufacturer the evolution in design is going slowly, what i like more is the dimensions of this car, should be very fun!
Great analysis!
It reminds me of the Brera from the side, mainly due to the window shape.
I must admit, at first I did not recognize the value in it, but it grew on me. The Lamborghini identity is present in each detail and, unlike Ferrari, they have not changed their design language completely, they maintained their principles with some precise updates.
The interior looks great, I only have two points regarding it though:
- if it’s electric, why fit paddle shifters?
- the steering wheel center proportion is somewhat strange, the ratio of Lamborghini logo : steering wheel center seems almost 1 to 1. Either reduce the logo or oversize the center.
Finally, I am a purist, so electric cars as interesting as they get, I just hope they do not replace combustion engine cars completely in the future.
Thank you for posting these incredibly high quality videos for us
I love that they say it is a new market while the last 15 years Dimitris Korres has built an off-road super car called KORRES P4. Tommi Makkinen has driven it and said it was the most eye opening experience , of what a vehicle can do, he ever had . If only he wasn’t stuck in bureaucracy…
Thanks for the insight Frank, would love your thoughts on the *Caterham Project V*
Frank ya smashed it :) - fabulous breakdown of the design ! - cheers from Brisbane
Thank you! Cheers! 👍
Great criticism! Love this car anyway!
Great video Frank. And a great looking Lamborghini. Much better than Urus, IMO.
There's something Jean Graton's Vaillant in it.
With electric traindrive and batteries bottom, the old Vaillant Rush could see the light.
Magnificent car and what a superior, mighty impressive!
I love it. People are laughing that it is just another crossover but to me it is much more special, maybe because of that two door aesthetic. Just like Porsche Dakar rally car wasn't just another rally car.
I'm a vegan environmentalist with a physics background and I'm not convinced all these new electric cars are any more sustainable than older ICE vehicles. Basically due to 3 factors: mass, materials, and disposability.
Heavy vehicles destroy roads, tyres, and various other components such as suspension. I think people are massively underestimating how drastic this increqse is going from a normal 1.5T vehicle to a typical 2.4T EV SUV that people are buying now. That 60% increase in mass doesn't result in a 60% increase in road wear, it's actually between 20 and 40x more damage. This is extremely worrying and the environmental damage caused by road contruction and repair is monumental. Combining this damage with the vast amounts of resoircrs required to make all these unnecessarily massive battery packs, and the fact that all these new vehnicles are the opposite to timeless, they are chinsy, screen filled, short term vehicles, typical owners will only have them a few years. I am still driving a 15 year old, small sporty car. It may use petrol but I am in no way convinced that moving to an EV would decrease my environmental impact. It all just feels like coorporate virtue signalling and greenwashing, what I want to see are tons of
Well said Chris! And synthetic fuels as well as hydrogen can’t come soon enough!
All great points, expertly conveyed. I have zero interest in SUVs but I see a lot of appeal in this, and even more than the supercars, this somehow really incarnates the bull on that badge. It's a toy, it's sporty enough, aggressive enough, even more aventurous than a supercar, looks like a real winner. And for me personally, this kind of fits something I had imagined before, but not exactly. I wonder if there will be cars in the future with a low profile and extended wheels like this one, but which allow the wheels to be retracted, so as to offer both off-road abilities and supercar-level abilities on the corners. The overall architecture could be similar to this, but the actual design would have to be quite different because I see no space for the wheels to retract to.
I love this design, looks like a spaceship
Love the analysis
Thank you for another great video Frank. The interior is thoroughly amazing, I'm really impressed. But why does this new Lambo have taillights from the new AMG GT?
Thank you Frank for another great review and I couldn't agree with you more. Kudos to Lamborghini where elegance rules.
My pleasure! 👍
The problem with SUV and offroads coming from supercar companies is that they don't exude that "not everyone can own this car" (or "car for the 1%) feeling, which is the marketing essence of those brands.
BMW Neue Klasse next please 🤞
Another excellent episode
Frank. Fantastic content. Always a pleasure watching you critique design languages. Please have someone use a lint roller on your shirt next time. 😉 Cheers!
👍
This is the best Lamborghini vehicle. Its very futuristic and at the same time very cozy
What's your thought on that front overhang?
Hey Frank, great stuff as always. I’m sure I’m not the only one who would be fascinated to hear your take on the Polestar Synergy. A wonderful piece of design to my eyes and surely worth an in-depth critique….. 🧐
I'll check it out!
@@FrankStephensondesign 😊👍
Salud Frank! It is always a pleasure to see your reviews, I don’t like the front or the back of this vehicle, too busy but the sides are really beautiful!
It's cool they did this. The car is a video game inspired. Off road warhog Halo, Oblivion Tom Cruise, Mass Effect lunar rover style of vehicle. The purpose is to sell a "lifestyle" of an active outdoors in luxury flavor. But it is no Tesla truck that's built for tough wear and tear, so even though it is a very fast and high performance beast, it can really be only taken out on a semi rough road like they showed preferably Arizona flats etc etc. The paint job after all the damage and possible glass chipping alone when used in practice could really be afforded by the very rich that also enjoy occasional trip into the wild with a taste of speed. Which is fine because it is after all a Lamborghini (very pricey commodity), but for the majority of consumers of this car, the lifestyle will be the selling point with many taking on a casual outdoors ride and of course the clout and the hype of something unique, very concept art, and futuristic that would be used in videos for marketing grab. It is indeed nice that something like this could be realized and sold as a viable vehicle in our lifetime regardless of it's success.
Another great tutorial video, Frank. That Lamborghini Lanzador concept is wonderful.
I don't know why they didn't put the traditional Lamborghini pyramid lines on the hood though.
The interior center console looks like it came out of a Spaceship. I really like the fact that they skipped the common touchscreen, which turns every car's interior into a Tesla.
However, it is missing rear mirrors. So it looks like a person without ears. I never liked the no-rear-mirror look.
And as for the A-pillar, it is not actually thin, most of it is just concealed behind the glass, with a little bit of metal showing.
Above all, it looks like a combination of a few Lamborghinis. It has some Urus in it, a Sian taillight variant, and two Lamborghini concept cars fused into the design; the Estoque & the Asterion.
Thanks for the feedback Richard! Always good to hear your comments! 👍
@@FrankStephensondesign You are welcome, Frank. And thanks for the response.
I'd like to see this car with 20% smaller wheels. It looks like a supercar on which gigantic wheels have been slapped on, resulting in this jacked-up look that the average buyer unfortunately seems to like. I was hoping for a refreshed, EV version of the good old Estoque concept, this is a take on the OTT Urus, ensuring the toxic message you're trying to carry to other road users is properly transmitted.
Actually love the horizontal lines on the bonnet. HATE the ridiculous exposed rear tyres. LOVE the interior without a jumbo iPad.
Would love to hear your thoughts on the new Lamborghini Revuelto! To me its the first ugly mass-produced V12 Lamborghini , terrible design, super loud but also so boring at the same time, the lines are weird, and the new Y shape headlights are so tacky , it feels like its missing its eye, just overall a bad design, the Aventador's (the original one) design till this day is still so pure and beautiful
I disagree, the headlight look like the horns of the bull. But I agree the rest of the design seems to play it safe. We've had so many aventador models and body swaps so another car to follow in that general silhouette doesn't spark the imagination much.
I really think that for a first attempt it is very interesting, and if I could afford it, I would definitely want one.
I see that as a proper shooting brake, as they should cross over.
also is very youngist.
probably something like this should be way cheaper.
Nowadays there are enough under 40’s rich enough to buy as many of these as they can make, which probably isn’t that many………
Wondering what Frank's take on another new italian - the Alfa Romeo 33? Also, would be interesting to see his take on some of the EVs that have been innovating new designs around function like the Lucid Air. Also wondering what his take is on the Alfa 159 SW TI - best looking estate ever made imho.
33 is the next one, very soon. 👍
its beautiful, nothing to criticise here, its just prefect
For a family style e-car, it'd be interesting to see a modern take of an espada (e-spada)
thanks frank! very useful sir
The first supercar I've seen in years that I think looks good and is not just a rehash of all the other contemporary supercars. I'm not sure why an electric car needs all of those air intakes, but it gets them off the hook - what else could they do with these areas within the angular fussy agressive design language?
Damn - you think that is a SuperCar. How sad you are
Great presentation. I am not a fan of SUV's or electric vehicles, but would love to see this turned into a sports car. I love the design but not the bulk.
Hi Frank, great video as always. I’m hoping you’ll cover the new Alfa 33. Would love to hear your opinions on it. I have some of my own (although not shared by all). Thanks
Thanks! Coming soon Gabriel!
Thanks Frank!
Lots of elements lifted from their Estoque Concept with an elevated driving position. Personally I think the Estoque works better as an overall design.
It would be great to make improved renders as seen on previous videos 👍
Noted!
I actually like how the vehicle looks.
Far nicer looking than the Tesla SUV, and the Porsche SUV
This is good - what about the new 5er or the Neue Klasse?
For me id say the rear of the car is the most exciting with the best design elements
I love the design of this car I think the body style for an EV is great
Hola Frank! Deseando que te encuentres muy bien, y gracias por éste interesante video de review del Lanzador.
Hay algo que me gustaría saber, y quizas puedas contarlo en un video, es sobre en qué momento, o con cuanto tiempo de anticipación una marca decide que empiecen a diseñar la nueva generación de un modelo?
Por ejemplo, el Aventador se presentó en el 2012 si no me equivoco, y el Revuelto en el 2023, casi 10 años como es usual en Lamborghini. Lo que me gustaría saber es despues de cuanto tiempo de haber lanzado el Aventador, empiezan a diseñar la próxima generación. Pongo a Lamborghini como ejemplo, pero imagino que los tiempos para diseñar un modelo ALL NEW quizás son similares en la mayoría de marcas de automóviles.
Muchas gracias de antemano por tu tiempo y atención!
Saludos desde Perú
Por ejemplo usted diseñó el Ferrari 430, en qué momento se decide que es tiempo de empezar a diseñar la versión Spider y Scudería? Hay un orden o lo hacen todo a la vez? Todo el equipo de diseño trabaja en la variante spider por ejemplo, o un grupo la spider y otro grupo la Scudería?
En qué momento se decide que un diseño queda, es decir que está perfecto y que ahí queda? Quien decide eso? El quipo de diseño o el CEO y o accionistas?
Son muchas preguntas jaja disculpa por la curiosidas Frank, pero el proceso de diseño es un tema muy interesante para muchos. Ojalá algun dia puedas contarnos mas sobre ello.
Muchas gracias!!
Hola Giovanni! Es un placer para mi el poder responderte esta noche desde Doha, Qatar! Pues nada hombre, se suele tardar unos tres años para sacar un modelo nuevo. Viva Perú!
Vaya, otra pregunta! Vale. Pues, es el departamento de Marketing quién decide cuáles modelos serán los que acompañan al que se presenta primero. Empezamos siempre con el modelo de base y una vez se aprueba para la producción, iniciamos con el cabrio, seguido luego con la versión digamos caliente de la versión base. Casi siempre es el diseñador original de la versión base quien se encarga de diseñar las otras versiones también. El diseño se considera terminado cuando así lo decide el diseñador, o hasta que no le queda más tiempo para llegar al “deadline” para entregarlo al equipo de Producción. Es suficiente mi respuesta?
Frank, can you do a video on the Zenvo Aurora?
Frank, I loved this…thank you. Two questions - what do you think of the Lotus Electre? (Hasn’t this beaten Lamborghini to this segment ignoring Lotus was previously a track focused enthusiast brand). Secondly- could make a video the Revuelto?
With the discontinuation of the Audi TT I‘d love to see an analysis of the different generations, especially of the first one as it really departed from anything audi had at the time and really polarized opinions.
Excellent design , I love it
I do really like the car but kinda wish it had a bit more depth on the front with the middle of the nose for intance as the front as a very cohesive emount of depth but it does give you the ambition to get one
Why does the headlight signature remind me of the w motors lykan hypersport?
It reminds of the Rally Fighter in terms of being a 2 door sports coupe SUV
I really like it - has a bit of Bravo in it - especially in the side profile.
lanzador looks like a raised and more offroad oriented estoque imo
Frank, I miss your old office or man cave with all those props n things.
I'm not sure about de reer fenders / tires.
But its Nice concept!
could you review some of the new Chinese electric cars' design, like the Avatr 12, zeekr 009, etc. thanks!
Interesting design for Lamborghini and it seems more fitting to the Lamborghini design language than the Urus, however, with both the Lanzador and the Cybertruck, I see a major potential packaging problem. Most trucks/crossovers/suv's have more upright windscreens and high seating positions that give good visibility. Having an extremely swept back windscreen/low roof and a lower hip point/ angled back seating position, I'm sure that there is a large frontal blind spot. The driver won't be able to see a lot of the road past the highest point on the hood. This could cause safety issues.
Cybertruck will have much better forward visibility than a traditional pickup, though the A pillar may indeed be a problem
The cabin looks too stretched out. I still prefeer Shooting Brake shape when it comes to 4-seat coupes than this.
with electric cars things are a bit diffrerent because if you don't make it super aerodynamic it will affect the range significantly. You can just get a bigger battery to compensate but in that case the weight and price will increase. Tesla started with a design very suitable for low drag application and now has the advantage that it makes it easy designing future models although they are not the best looking (I think they look acceptable). Lamborghini can get away with a sports model where you may want to use some downforce althogh if the cars are heavy the downforce becomes almost useless. For SUV's the lambo style won't help it, it needs to make it low drag somehow, maybe by using smooth transparent surfaces that cover the style lines.
in terms of style the exterior of lanzador looks nice to me and the interior is stunning
Hey @FrankStephensondesign great video as always. One thing that I would love to hear your thoughts about is why "SUV" market has been exploding lately (let's say from 2010 onwards)? Why are people more inclined to buy bigger and bigger vehicles? Even smaller models of some manufacturers are getting bigger than before. What are your thoughts on this?
Great question peace. I figure it’s because families are looking for a car that can “do it all”, plus for women it gives them a safer feeling to be sitting higher up…better visibility.
@@FrankStephensondesign Thanks for your answer. What I find strange is that a lot of time these SUVs and Crossovers have less space for passengers, less trunk space and are overall less practical or family friendly than some hatchbacks. So in the end it feels like more of a power trip, being elevated and "protected" in bigger car. It's especially noticeable in American pick-up trucks. They don't offer that much larger trunks space, their visibility is horrendous and dangerous, not to mention how much gas they require.
I don't have anything against SUVs, they absolutely have their place, but when you see brands like a Lamborghini create hybrid vehicles like this, that are neither sport super cars nor offroad vehicles I think it's a reflection of a society and how confused and scared we became of one another.
This is something I would like you to explore in future videos, also the topic of AI and car design. Thank you again.
Love your videos
I love it lol, its basically a lambo on stilts