The Highest Calibre - Assembling a watch at 30,000 feet

Embark on a unique horological journey with "The Highest Calibre," a collaboration between Swiss International Airlines and Geneva Tourism. A master watchmaker guides a novice in assembling a watch at 30,000 feet, in support of the Grand Prix d'Horlogerie de Genève. This airborne initiative not only showcases Swiss craftsmanship but also represents the enduring quality of luxury products, Swiss values and sustainable luxury. Join us on this mesmerizing journey from Geneva, the city of watchmaking, to New York, exploring the intersection of aviation, luxury, and watchmaking tradition.
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00:00 - Introduction
00:14 - What is mechanical watchmaking really about?
00:39 - Introducing… The Highest Calibre
01:03 - The setup
01:42 - The journey… And the destination
02:46 - Overcoming the challenges of altitude
03:24 - Hearing from the master watchmaker
06:04 - The novice’s perspective
06:53 - Swiss tradition with an international community
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