Lots of amazing stuff here! When your doing this for med spas are you setting the appointment and getting those customers in the door then making the owners close those appointments or are you closing them for the client yourself?
We us AI and marketing automation to follow up UNTIL we get a reply, then we prefer to have our clients jump in to close. It's just been more effective in our experience and less prone to error.
Glad it was helpful, Josh! I would say a multitude of things - attractiveness of offer, service type, and sometimes location/area I'm assuming related to demand. I will add though, some of our campaigns with higher cost per lead also coincidentally have abnormally high conversion rates so cost to acquire the customer is still low. Lots of variables, never an exact science I don't think.
Appreciate this! I thought Facebook didn’t allow ads to have Botox in them though? Can you clarify how you handle that? Do they just miss it a lot of the time or is there a way around that somehow?
Are you in the UK? As far as I'm aware, we don't have any restrictions of advertising these services. They are very prevalent on Facebook and reps from Allergan (makers of Botox) have supported these marketing efforts.
@@NathanFuller-u1b My best advice in that case is to find the services you can promote EFFECTIVELY to get NEW patients in the door, then make sure you have a great system in place to educate them on the solutions and services you have available. Maybe that means a laser hair removal patient gets a pamphlet or handout highlighting your cosmetic services with a $50 gift card for their next visit on a different service within a certain time frame.
Lots of amazing stuff here! When your doing this for med spas are you setting the appointment and getting those customers in the door then making the owners close those appointments or are you closing them for the client yourself?
We us AI and marketing automation to follow up UNTIL we get a reply, then we prefer to have our clients jump in to close. It's just been more effective in our experience and less prone to error.
Great video. What differences/patterns do you see when you compare campaigns that get leads for $20 as opposed to $2-10?
Glad it was helpful, Josh! I would say a multitude of things - attractiveness of offer, service type, and sometimes location/area I'm assuming related to demand. I will add though, some of our campaigns with higher cost per lead also coincidentally have abnormally high conversion rates so cost to acquire the customer is still low. Lots of variables, never an exact science I don't think.
Appreciate this! I thought Facebook didn’t allow ads to have Botox in them though? Can you clarify how you handle that? Do they just miss it a lot of the time or is there a way around that somehow?
Are you in the UK? As far as I'm aware, we don't have any restrictions of advertising these services. They are very prevalent on Facebook and reps from Allergan (makers of Botox) have supported these marketing efforts.
Oh yea I’m in Canada - must just be a Canada thing I suppose
@@NathanFuller-u1b My best advice in that case is to find the services you can promote EFFECTIVELY to get NEW patients in the door, then make sure you have a great system in place to educate them on the solutions and services you have available. Maybe that means a laser hair removal patient gets a pamphlet or handout highlighting your cosmetic services with a $50 gift card for their next visit on a different service within a certain time frame.
Do you use simple software to create the ad creatives, or just use templates, or just alter what is already being used? Thank you