I will work on an updated version of this training sometime in 2024 but I think the principles should be pretty much the same, just might have to dig around the dashboard to find things in the meantime!
It's really about reverse engineering from the goal. If our objective is CAC (cost acquisition cost) of $75, then expect one new client for every $75 in ad spend. If you need 1 new client per day, that's $75/day for example. On the low end, as a general rule, I recommend at least $2,000/month in ad spend.
The pinning of similar headlines in the same spot is great advice
Glad you found a useful takeaway!
Ah need an updated video the google ads site looks completely different now I’m struggling on this part
I will work on an updated version of this training sometime in 2024 but I think the principles should be pretty much the same, just might have to dig around the dashboard to find things in the meantime!
what is your minimun recommended daily adspend
It's really about reverse engineering from the goal. If our objective is CAC (cost acquisition cost) of $75, then expect one new client for every $75 in ad spend. If you need 1 new client per day, that's $75/day for example. On the low end, as a general rule, I recommend at least $2,000/month in ad spend.