What is design? And why it matters in business delivery.

Design is important. When we think about design, we often look at the very visible and obvious elements.
This is of course important, but of equal importance is how that design is brought to life, how it adds value to customers, how it becomes a real thing.
And this is the design of the processes and methods you use in your company.
In this video and post I’m going to encourage managers to consider design greatly, but maybe not in the way many people would imagine.
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