Marie Wallace: The ethics of collecting data

One big ethical question looms over all the excitement about the potential of big data: how do we maintain privacy while gleaning insight from all of this collected information? Marie Wallace offers some fresh thinking on the topic. One of the ideas she shares is to encourage transparency…to have retailers share some of the assumptions they’re making about us - as they’re advertising to us.
Marie is currently an analytics strategist for IBM, having spentmore than a decade in the research and development division building content, semantic and social analytics technologies, which today underpin such solutions as IBM Watson. In recent years her primary focus has been on the analysis of people networks to deliver smarter, personalized and contextualized solutions for individuals and organizations. She is a globally recognized thought leader, with an active social media presence and popular blog, AllThingsAnalytics.com.
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