Facebook Is CHEAPER Than Instagram Ads (Here’s Why)
HTML-код
- Опубликовано: 21 окт 2024
- We are seeing a real split between Facebook ads and Instagram ads right now...
And it's the complete opposite of what we saw 8 or so years ago.
In this video, I share with you the data that confirms that Facebook ads cost is cheaper than Instagram ads cost.
I also explain why that is happening - it has a lot more to do with perception than actual results.
And I explain what this means for your Facebook ad campaigns and Instagram ad campaigns. Including how to adjust your meta ads strategy given this change.
#facebookads #instagramads
WATCH NEXT:
50 DANGEROUS Myths that DESTROY Facebook Advertisers • 50 DANGEROUS Myths tha...
The GOLDEN AGE of Facebook Ads (When Will It End?)
• The GOLDEN AGE of Face...
**************************
FREE WEBINAR:
You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarj...
**************************
Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can find out more about our services and book a free 30-minute strategy session with us here: www.leadguru.c...
**************************
FIND ME ELSEWHERE:
Instagram: / benheathmarketing
Facebook Page: / bheathmarketing
Facebook Group: / facebookadsmastermindg...
Twitter: / bheathmarketing
LinkedIn: / ben-heath-marketing
Great info! Eye-opening results for me when comparing ads on Facebook and Instagram ads. I'm an indie author and everyone swears Insta is the place to sell books. Apparently, for my books, not so. And also clear is everyone is buying on their phones. Another great video!
Thanks for sharing, that's interesting. I'm very happy to help :)
Given all this would it make sense to run two campaigns, identical, one just targeting Facebook placements And one Instagram placements? Thanks for sharing this!
You can do that, but you can also advertise on both together and check your breakdown data by platform.
@@BenHeath Thank you, ya that makes more sense.
Hi Ben, just checked - it is totally true. Could you please give an advice.... if I run a Sales campaign, should I leave automatic placement or should I set it manually? I think that in some of the previous videos you said to leave it to Meta to decide...but coldn't find that video to check
Good to know :)
With a sales campaign - you can go with automatic placements
Super insightful, thank you! Gonna test this out when adverting for my upcoming challenge 😍
Best of luck!
can you please make a video about the condition update for self-service ads yesterday because I didn't understand much, thank you very much
Meta removed the music option when placing a video ad, what can be done to avoid copyright issues when placing video creatives?
Hey Ben! Have a question for you that I think would also make a great video. How do you effectively get your Facebook followers over to your instagram page and visa versa! I have a HUGE gap between the two and would love to know what type of campaign you would run to even it out. Thanks for all the content you put out! Super helpful.
That is a good idea - I'll add it to the list. Thanks :)
@@BenHeath yes! thank you so much! Please let me know when you do it because it would help a ton!
Thank you! Do you find this is still the case toward the end of 2023?
The difference between the two has narrowed since this video was published but overall Facebook is still cheaper
Thanks@@BenHeath
Hi Ben, let say I have one CBO campaign with 2 ad sets (each adset has 2 ads). One adset is interests- based & the other one is LLA. The result with interests-based made hundres of sales, meanwhile with LLA only made 20-30 sales
Would you kill LLA's adset then just let interests-based adset run alone? So it will make me running one CBO campaign with only 1 winning adset with two ads. Let me know what you think.
Thanks Ben! 🙏🏻
I am always learning from you. Thanks Ben
Happy to help :)
Hey, I'm trying to run ads on Facebook and once is active the ads don't show on instagram.
The only thing I see on instagram is something that it says that my advert is ready to preview. But theres no activity.
Can someone help me ?
First view and first question
For getting a leads are you prefer by instant form or by landing pages after ios 14
I nearly always test both - as it is very business specific
Have you tried messenger options? I don't know what service you're advertising but I see much better results chatting with people and getting them to book a call across all my clients vs instant forms or landing pages. Instant forms arent bad but landing pages tend to bring a higher no-show rate if you're pushing to a call.
@@jasonadragna8857 thank you for your comment my work is a plastiac surgery and dentest we make ads for book a call to get a lead i am using instant form in 99% from my ads and it work good somtimes it is not work but i tested the landing page and i am shocked form the result the people they came from landing page in the most they no show and they are bad quality my experince with instant form is better too much and something exciting when the people come from lead form the expinsive leads is high-quality leads but now i am gonna to test the option about instant form and messages in one case and i will see because of that i asked this question to ben
@@jasonadragna8857 any tips on how to get people to show up for the call? I run FB ads to a landing page where they book a call… so far I get about 2-3 out of 10 that actually shows up for the call.
I do have an email sequence that’s supposed to get them excited about the call, but most of my emails probably end up in the spam folder.
@rogueoctobervisualz5723 with my clients, I always try to shoot for a 50% no-show rate or lower. First, make sure you're not booking more than 2 days out, 3 at the absolute most. If you're further out, then that consider getting another closer or someone that can fulfill the offer. Get their cell in the app during the booking and text them each day before the call or at least every other day to stay engaged. Offer them something free if they show up to the call like a pdf book, small video training, or whatever you think will work best for your target audience. After they book have homework videos on the thank you page to get them to continue to engage and prep before the call. Hope that helps.
So we should advertise on both instagram and facebook right?
I would usually recommend starting that way and adjusting based on the results you see
@@BenHeath what about the budget? I'm already testing things like targeting, ad creatives, copies. Maybe you should do a video about how to manage budget and test different things.
@@splitfeys4566 he have already made a video on budget
Awesome tips!
Glad it was helpful!
So close to to 150k!
Yeah should hit it this week
Everyone should test both platforms and then decide which one gets better/cheaper results. That’s it. Nothing new here.
Also it’s vital to understand who your customers are and where they spend their social time. Again - basic marketing stuff.
Another thing that I’m seeing is sth like a herd mentality taking place “oh, my friends are doing Instagram now. So I should do the same… because everyone’s doing it right now. There has to be something in it!”.
Well… quite often it’s just not how the things really are.
So: test, compare, use whatever medium works for YOU - not for the others.
Thats interesting. At the moment, my clients are getting way cheaper CPM on IG than FB. It is probably because of our target audience, which is much younger and they are way more present on platforms like IG and Tiktok.
But indeed, FB still a relevant platform.
What are your thoughts about audience network?
And which target audience do you use for the example showed in the video, if you don't mind sharing?
I'm seeing the same thing on IG vs FB even with an age range of 30 to 50. Facebook still can work.
If you don't mind me chiming in I haven't seen any tangible results from audience network with my clients. I should say I haven't targeted audience network in a while though.
Audience targeting has always been a challenge. I'm actually going into final development of an app that allows companies to collect their client's or customer's facebook interest and then use the common interest amongst the people that have purchased from them to find like-minded people. Its shown great results across the board in testing with my clients. Plus it makes setting up the targeting a lot easier and you don't have to guess anymore. It's always really interesting seeing the different targeting across my different clients. Even clients that do the same thing will have different common interests amongst their clients. Shows how different people are more likely to click on someone else's ad vs another. One of my client's top 2 interests amongst 20 submissions from his clients was Toddler 😆. No media buyer would have ever targeted toddler for this client.
Very interesting
Glad you think so :)
What about TikTok ads
Instagram is bringing my clients way more sales compared to facebook right now.
This is a random question, how long do you think we should test a new product with a new ad account and whats the best budget to test it?
It’s doing the same to me at the moment and my demographic is mostly women 40 years old and up…
Same for me. I get almost no clients from Facebook. 30% of all of my clients come from Instagram. For me it's because people follow me on Instagram and then come in weeks or months later after seeing continuous post on Instagram.
@@strifestudio There are lots of things that can affect the length of testing. You'll need to test multiple ads and multiple targeting options. You should also consider what is the max funds you can allocate toward testing on Facebook and Instagram out of the total marketing budget. Unless I see an ad completely tanking with really bad CPMs, very low CTR, and no sales that contradict the Facebook data then I will turn those ads off after a day or two. That's an extreme case though. Most of the time I like to give an ad at least 3 to 5 days of spend or $30 to $50. I typically will test at $10 to $20 a day depending on the budget. If you're dealing with a high total budget of over $5000 a month or more then you might be able to allocate more to testing. If you have a good ad that's bringing sales then I keep about 75% of the budget there and use the rest for testing. Targeting is always a pain with ads. I'm actually finishing up development of a tool that allows companies to collect their customer's or clients' facebook interests. Then use that data in targeting common interests and layering down to the best audience. It's shown pretty promising results so far. One of my best clients saw a 30% increase in sales after we implemented interest-based targeting from her client's submissions. Let me know if there is anything else I can help with.
@@ronaldo19832 Same across the board for my clients. Most of my client's targeting is 30 to 50 and Instagram is outperforming Facebook across the board. Totally my opinion but I think people are so used to ads on facebook they just ignore them. Unless it's a crazy amazing eye-catching ad that is directly targeted at them.
Hey Ben, can you please do a separate playlist on how to build a social media marketing agency and getting leads and converting those leads into clients and all the processes you take to from on-boarding to service delivery to management. You’re videos are helpful and you’re our go to person to learn Facebook Ads from. Please teach us the business sides, how to manage clients, how to price clients and how to retain clients and optimize their accounts. Please like if you’re interested in learning this from Mr Heath himself 😅😅
I want it the same 😅
I think Ben runs a full course for this check his website..
@@AaronSmith-eo7wr A free version. kinda like a peek into the online course. Some of use have most of our money on Facebook ads, we're getting a decent amount of leads but it's hard to convert them, to follow up with. we end up loosing more money than we actually make. Personally i have almost 90% of my money on Facebook ads. I have a great offer, great ad creative, great copywrites following Ben Heath and i'd love to give back to him someday when i'm profitable. I'm targeting gym owners. It's hard to convert the leads to clients and even harder to retain them.
That's great! Good riddance to them because FB traffic converts better.
😎
Facebook is beyond anything I’ve ever encountered. Total bollocks
It can be a powerful tool though. I have clients making close to a million a year on primarily Facebook ads. It is more challenging in Europe though from the clients I've had that reside in the EU.
@@jasonadragna8857 good luck to them. It’s irrelevant. Those who are focused on making money often miss the point. Mark Zuckerberg is a lonely man. The Metaverse he wants to live in is a conformation.
@@toucheturtle3840 Up to a certain amount income has a drastic impact on most people's lives. Sure you don't need a million dollars a year to be happy though. A lot of a person's happiness is based on how they view the world but a good income certainly makes aspects of life easier.
@@jasonadragna8857 I agree. The trouble with many, is that too much is never enough. Black & White thinkers who need to control
4x cheaper on ig for me